Shows
AI Six PodcastEp 72: Radio Days Ireland AI PanelSend us a textIn this special Long-Listen episode, I’m handing the mic over to the full panel recorded live at Radio Days Ireland 2025. We’re diving into a raw, real, and an entertaining conversation about AI and its place in the world of radio.You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sweeney, on everything from productivity hacks and policy pitfalls, to cloned voices, generative music, and the all-important question: should radio disclose when it uses AI? The session was moderated by Jess Kelly from N...2025-04-2636 minAI Six PodcastEp 71: The 4 Pillars Every Radio Station Needs for Ethical AISend us a textIf you're thinking “we should probably have an AI policy,” this one’s for you. In this mini episode, we unpack the four pillars of ethical AI in radio: transparency, explainability, human oversight, and editorial integrity.You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sweeney.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers...2025-04-2504 minAI Six PodcastEp 70: The Great AI Divide: Who’s All In… and Who’s Opting OutSend us a textIs your team fired up about AI or running for the hills? We talk about the polarisation in radio: the early adopters vs the wary watchers. This episode is all about mindset, training, and making sure no one gets left behind.You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sweeney.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Profe...2025-04-2405 minAI Six PodcastEp 69: Why Radio Still Has Soul (and AI Doesn’t)Send us a textDespite the hype, AI doesn’t have a heart. And that’s where radio shines. In this 6-minute spin-off from our Radio Days panel, we explore why authenticity, connection, and human-led storytelling still matter more than ever.This audio is from the AI Panel which I was part of at the Radio Days Ireland conference 2025. You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sweeney.Need More Support? If you’...2025-04-2306 minAI Six PodcastEp 68: Cloned Voices and Contract Clauses: Who Owns You on Air?Send us a textVoice cloning is here—and some stations are already using it for localised weather and traffic. But what happens when your voice is used without you? We get into the ethics, contracts, and existential dread of AI voice tech in today’s episode of the AI Six podcast.This audio is from the AI Panel which I was part of at the Radio Days Ireland conference 2025. You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sweeney...2025-04-2204 minAI Six PodcastEp 67: Productivity or Plagiarism? The AI Balancing Act in RadioSend us a textIn this episode of the AI Six podcast, we explore how AI is helping audio pros get more done faster. From transcription and noise removal to automating those dreaded promo sheets, the panel shares the tools that are saving hours… and the ethical questions that come with them.This audio is from the AI Panel which I was part of at the Radio Days Ireland conference 2025. You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sween...2025-04-2106 minAI Six PodcastEp 66: 65 Lessons in 6 Minutes a Day | Solo Long-Listen with Joanne SweeneySend us a textThis episode’s a little different — no guest, no rapid-fire format. Just me, Joanne, reflecting on 65 episodes of AI Six and what I’ve learned along the way. From consistency as a superpower to the importance of AI literacy, I’m sharing the lessons this little six-minute podcast has taught me, and hopefully, you too.We’ve covered AI tools, ethics, strategy, productivity, and most importantly, the human story behind it all. So if you’re a builder, communicator, creative or just curious, this one’s for you.Need More Supp...2025-04-1910 minAI Six PodcastTrailerSend us a textLearn AI on the GoArtificial intelligence is changing marketing, disrupting marketing process, content creation, analytics and more! As a marketer, I want to take advantage of the value it delivers for me but also my clients. And I want to teach you how to too! So to help marketers adapt, I’m introducing the AI Six Podcast – a practical, daily resource designed to make AI learning accessible and relevant.What Is the AI Six Podcast?The AI Six Podcast is a...2025-01-1602 min
Public Sector Marketing ShowThe Christmas SpecialHello and welcome to Episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in fairness, they had some great ideas. But a few stood out. So, we are stepping aside from the serious Joanne talks digital, to the fun version of Joanne Grants Christmas Wishes to the Public and Public Sector M...2023-12-2021 min
Your Truth Shared#60 Unlock Your Purpose and Transform with Intention with Joanne SweeneyHave you ever felt like you just couldn't take the next step in life? In this part two episode of Your Truth Shared, Finola continues her conversation with Joanne Sweeney to unpack her journey from feeling stuck to taking action and creating the life she desired.
Clarity of purpose is vital to success. In this episode, Joanne explores the transformative power of intention and purpose, the work of healing, opening your headspace and heart space and the importance of surrounding yourself with growth-oriented individuals. Through Joanne's fascinating story and insights, listeners are encouraged to reflect on their...2023-08-0938 min
Your Truth Shared#59 Drive Your Vision Forward and Trust the Journey with Joanne SweeneyDo you ever feel like you have a vision for the future but don’t know how to get there? Embarking on an entrepreneurial journey can be daunting, filled with uncertainties and challenges. However, it is crucial to maintain a clear vision, trust one’s instincts, and seek guidance when necessary. In this two-part episode, Joanne Sweeney, a seasoned entrepreneur and visionary, joins Finola to share her inspiring journey from broadcast journalism to establishing her own successful PR brand and launching Public Sector Marketing Pros.
With valuable insights on the power of vision, trusting the process, and embrac...2023-08-0123 min
Listen, Learn, and Be Captivated by Free AudiobookPublic Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector Audiobook by Joanne SweeneyListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 653066
Title: Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector
Author: Joanne Sweeney
Narrator: Joanne Sweeney, Stephen George
Format: Unabridged
Length: 06:53:57
Language: English
Release date: 01-27-23
Publisher: Findaway Voices
Genres: Politics, Science & Technology, Public Policy, Computers
Summary:
Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to...2023-01-276h 53Public Sector Marketing ShowBest bits from the 2022 Public Sector Digital Marketing SummitThe 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience.It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day.Coming up in episode #76 Why public sector leadership need to role model great digital communications The social media manoeuvres being made by public sector marketing pros in an ever-changing landscape How to get the truth to rise to the top of the...2022-11-1731 minPublic Sector Marketing ShowPublic Sector Marketing Pro Audiobook ChapterMy new book, the 2nd Edition of Public Sector Marketing Pro is out now! Coming soon is the accompanying audiobook.To celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners and viewers, an exclusive listen to the audiobook. So, sit back and enjoy the introduction and Chapter 1. If you are interested in buying a copy of Public Sector Marketing Pro, please go to www.publicsectormarketingpros.com/book and watch out for the audiobook on...2022-11-1046 minPublic Sector Marketing ShowHow to Reduce your Digital Carbon FootprintWe have less than 8 years to save the planet.It’s a pretty depressing statistic.According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly.So it got me thinking.How much carbon am I emitting from my digital activity?Then I thought you would like to know more about this topic too.So, as we all try to positively contribute to climate change, I’m asking the question in today’s episode, how can we reduce our digital carbon footprint?Stay...2022-11-0419 minPublic Sector Marketing ShowShould Public Services Be Available Online?We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline?But is it changing?Estonia is a European leader is eGovernment and has been for almost a decade. We are playing catch up in Ireland, but so are many countries. But the pandemic has expedited digital transformation by a decade and governments are leveraging this progress. In today’s show I’m asking: Should all public services be available online, and what ne...2022-10-1329 minPublic Sector Marketing ShowThe 4th Public Sector Digital Marketing SummitI’m excited for you to be the first to know who our 2022 Public Sector DigitalMarketing Summit speakers are.Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attendin-person or online.Throughout the day the audience, you, will be central to discussions. So it’s a greatopportunity to be inspired to impact online with influence and confidence.---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social netw...2022-10-0624 minPublic Sector Marketing ShowHow to Create Engaging Social Media ContentAre you struggling to produce enough or the right type of digital content that makes an impact?Do you want to in-source and streamline your content marketing? Is the overwhelm of social video taking its toll?I see you, but I got your back.I’m excited to share the news that we are Brand Ambassadors for Adobe Express!What does that mean? Basically, NEW FREE trainings for you, from me and my team.Coming up in this week’s show:The Adobe Express content marketing train...2022-09-2910 minPublic Sector Marketing ShowWhy You Need to Rethink Your Public Sector PR StrategyMy favourite annual research is out and it’s time to understand the ever-changing news landscape.The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online.This year’s report looks at the progress on pay models and the popularity of curated editorial products like podcasts and newsletters.The YouGov survey of over 93,000 online news consumers in 46 markets covers half of the world's population. So it’s worth reading. But I’ve read it so you don’t have to!The report...2022-09-2231 minPublic Sector Marketing ShowA TikTok Plan for Public SectorInstagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted. In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it.As marketers and comms professionals you’re probably feeling adrift watching on as social media undergoes another chrysalis; and every platform trying to become the top social butterfly. The battle is real. So, let’s take this time to...2022-09-1523 minPublic Sector Marketing ShowThe Art of Communicating Bad News in Government or Public SectorClimate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to communicate it. But how well you do it will be the difference between a sustained public backlash or general public buy-in. With the citizen expecting timely truths and demanding transparency in decision-making, the question I’m posing in this episode is, ‘are you a competent digital storyteller and a responsible guardian of the public interest?’ Bad news sucks. But bad news spreads faster than anything el...2022-09-0837 minPublic Sector Marketing ShowNews V Narrative in Digital CommunicationsThere is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all feeding the ever-hungry Internet and social network news feeds. So how do we separate news from narrative in a world of content shock?Coming up in episode 67:Who owns news anyway?How to turn news into narrative to shape p...2022-06-3042 minPublic Sector Marketing ShowHow to Get the Public Behind Your Social Media CampaignsHow can government or public sector agencies get high engagement on social media that is both positive and proactive? Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, and they have an expectation that you will provide answers. So, if your social media campaigns are simply soundbites and catch-phrases without a follow through of long-form purposeful and explainer content, then you are going to underwhelm and underperform. C...2022-06-2335 minPublic Sector Marketing ShowWhy Social Media is a Public Sector SuperpowerSocial media is the number one topic that public sector pros want to discuss with me. From how to develop a strategy to how to manage a crisis and everything in between. So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications. In this show I’m making a case for social media as a superpower to drive public awareness, engage niche audiences while empowering citizens to take a course of action based on trusted information. Coming up in the...2022-06-1645 minPublic Sector Marketing ShowSocial Media for Good - From Ukraine to Ireland to Sow Seeds of HopeSocial media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives. In today’s show I am sharing a story that epitomises just that.From Ukraine to Carlow, we hear from a Ukrainian mother who has fled her home with her three daughters while her husband stays to fight for his country on the frontline. It’s a story of hope and hopelessness, but one filled with utter resilience and thro...2022-06-1025 minPublic Sector Marketing ShowHow to Handle Online AbuseNew research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing hatred and vitriol online, it does remind us that standing up to online abuse is required by all sectors.Often there’s a fine line between freedom of speech and hate speech. But both are not two sides of the same coin. In today’s show I’m looking at:> Identifying the signs of online abuse and what we can learn from the Two Johnnie...2022-06-0942 minPublic Sector Marketing ShowTwitter as a PR ToolTwitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world!Twitter is a powerful PR war room platform and crises are won and lost there.In today’s show I’m exploring the role of Twitter for your PR strategy and as a former journalist this is a specialist topic for me.Coming up in this episode:Let’s talk about the Twitter Takeover by Elon MuskWhat is Twitter influence?How can Twitter support your PR effor...2022-05-2628 minPublic Sector Marketing ShowInnovation in Public SectorThe pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy. I share the innovative projects we are working on with our public sector clients A digital transformation strategy I interview Barry Lowry, Chief Information Officer of the Irish Government about Ireland’s digital transformation ambition. ---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comm...2022-05-1951 minPublic Sector Marketing Show7 Steps to Social Media Success in Digital DiplomacyDiplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service. But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging at the speed of light. Coming up in today’s show: What is digital diplomacy in practice? 7 Steps to Social Media Success in Digital Diplomacy I speak to Miha and Ingrid from the European Digital Diplomacy Exchange and we discu...2022-05-1240 minPublic Sector Marketing Show7 Marketing Practices To AvoidAs the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode! I will discuss ethical and unethical marketing practices. The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically. And what about government and public sector – is marketing really right for you?Should we not discuss communications as opposed to marketing?Coming up in episode 59: The new rules of public sector marketing 7 Marketing practices for publi...2022-04-2838 minPublic Sector Marketing ShowHow to Be A LinkedIn Thought LeaderLinkedIn is my favourite social network and it's a valuable platform to connect, learn and share.More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media.Developing your social media footprint is also important if you are intent on managing your online reputation. So in this article, I'm sharing three ways to be a thought leader on LinkedIn.2.5 million adults in Ireland are active on LinkedInLinkedIn is the largest people...2022-04-2137 minPublic Sector Marketing ShowDigital Government In PracticeImagine if you could access every public service online.Imagine if this was supported with great social customer service. Where required you could also make an appointment any time with a real human. Imagine if you had access to the data to inform decision-making when interacting with any public service. In today’s episode I explore digital government and how and why this will transform your relationship with public services and how it will transform trust and engagement with our public sector. Coming up in episode 57: Benefits of digita...2022-04-1446 minPublic Sector Marketing ShowBig News!Special Episode to Share our New News!Today’s show is a bit different to our other 55 episodes. In this episode I wanted to share our news with our loyal listeners, viewers and followers. In 2017 I created Public Sector Marketing Institute, a dedicated sub-brand of Digital Training Institute. I knew for a few years that I wanted to scale and diversify my business by going niche and after lots of thinking, even more mentoring and support from my business coaches, I followed by heart. Now public sector marketing is not a topic...2022-04-0723 minPublic Sector Marketing Show2022 Digital Marketing TrendsIn this week’s episode I’m reviewing the digital trends of 2022.It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on social media. The Digital 2022 Report is compiled by We Are Social and Hootsuite and along with a global overview they also compile country-specific reports.In episode 55: The social media landscape in a post-pandemic world Bumper digital growth with no signs of slowing Changes to the social media leader board My Top 10 Takeaways from the report---WIN Our W...2022-03-3100 minPublic Sector Marketing ShowMaking a Case for Remote Working in Government and Public SectorThe new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector?In a recent Gartner poll, 82% of company leaders said they plan to allow employees to work from home part of the time. But concerns over maintaining company culture put the priority at three days a week in the office each week while employees want three days at home.Employers have to balance what will work best not just from their perspective. The pandemic introduced a sense of...2022-03-2443 minPublic Sector Marketing ShowInnovation on Social Media is Critical to Success OnlineBut does your department or agency have an innovative culture and mindset?In today’s show, I’m going to shine a light on agencies that are early adopters on social media and how understand that first testers get algorithm wins. Creativity on social media needn’t be challenging. You will still stick to your pillar content but you will be innovative when it comes to content format and distribution. Coming up in today’s show. Social media trends that require innovation What an organisation needs to be social media adaptive The AIM method of...2022-03-1736 minPublic Sector Marketing ShowHow to Master Instagram ReelsToday we are going all into Instagram Reels and find out why and how to master them in 2022. Did you know that Reels receive more engagement than regular video content at a rate of about 22%. They are also favoured by the Instagram algorithm as Meta tries to rival TikTok’s social media influence. Coming up in today’s showWhy Reels are important in your social media strategy How to master them in 5 stepsI speak to Reels sensation, Richard Grogan, a Dublin-based solicitor that has taken Instagram and TikTok by storm with a combin...2022-03-1038 minPublic Sector Marketing ShowHow to Leverage Social Media Skills To Land a Promotion in Public SectorI’ve been engaged in hiring for a number of our own and client positions recently and it’s becoming clear that a social media and digital communications skillset is increasingly important. But what if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?In my view you can. And in fact, I would argue you should be strategically planning your next promotion by investing in your digital skills. Coming up in episode 51: It’s your...2022-03-0328 minPublic Sector Marketing ShowDoes Influencer Marketing Work for Government & Public Sector?Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns.It’s a booming business in the commercial world and in 2022 its expected brands will spend over €15 billion on influencer marketing.It’s also become a mainstream form of digital marketing as we see individuals, we follow sharing experiential reels and TikToks of their new favourite make-up, athleisure line or health supplement. But what role can influencer marketing play in government or public sector communications? Or does it even have a role? Well, that’s...2022-02-2436 minPublic Sector Marketing ShowWebsite Marketing in 2022 - Privacy, Personalisation & PromotionJust when you think you have digital marketing mastered, everything changes. Am I right, or am I right? ☺I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating. In episode 49 of the show, I am putting the focus on our websites. Do they still matter, when social media is entering the ecommerce world, more and more people are searching on social and perhaps your engagement metrics are better seen there than on your website?Coming up in the show: > Are web...2022-02-1739 minPublic Sector Marketing ShowThe Role of Social Media in Law EnforcementDid you know that my very first step into the public sector niche began in 2013 when I studied the role of social media in Irish police force? A background in broadcast and investigative journalism, court and tribunal reporting and a deep respect for the work of law enforcement led to an academic and practitioner journey that continues today. In Episode 48 of the Public Sector Marketing Show, I’m sharing my knowledge in this area.Coming up in the show.How law enforcement agencies use social mediaThe research tactics used for crime investigationI Interview Detective Chi...2022-02-1039 minPublic Sector Marketing ShowSocial Media News Show January 2021In this week’s episode, we take a deep dive into the social media changes you need to know. Social media is changing at such a rate that I’m here to help you keep your tactics fresh and successful.You don’t need to implement all updates but you should be aware of the changes.I’m joined by Andy Lambert from ContentCal to take us through this month’s news and feature updates on the social networks, and I provide my views on what’s relevant for public sector marketing pros.Top changes...2022-02-031h 02Public Sector Marketing ShowSocial Media and Government, Keeping Citizens EngagedThe UK Government was the 10th most influential website in 2021 demonstrating the role that government plays in citizens’ daily digital habits.There is no doubt the pandemic parachuted government’s and their agencies into the social media spotlight, but how do you approach social media and digital comms as a government entity – whether national, federal, local government or a public sector body?In this episode we are going to find out. Coming up in episode 46: What we can learn from the UK Government experience in 2021 10 social media best practices for government in 2022 I speak t...2022-01-2736 minPublic Sector Marketing ShowHow A Pandemic Changed The Rules of Public Sector MarketingIt’s book year for me! Yes, 2022 marks another publication of Public Sector Marketing Pro. I’m writing the second edition. I first published the book in 2019 but so much has changed since then that I felt compelled to update it. So in this episode I am going to share with you how a pandemic changed the rules of public sector marketing. Coming up in Episode 45: Why I am writing the handbook for public sector marketing and comms in the Digital Age What you can expect from Public Sector Marketing Pro the book version 2 I speak to Jes...2022-01-2041 minPublic Sector Marketing ShowThe Joe Rogan Effect That Will Impact Public Sector Comms in 2022Happy New Year and welcome to Season 3 of the Public Sector Marketing Show.Thank you for being us with for the past 43 episodes and I look forward to delving deep into new topics and trends, and hearing from your public sector peers and subject matter experts for this series. I’m starting the year and Season 3 with a solo show. Coming up in the first episode of the Public Sector Marketing Show of 2022:> The Joe Rogan Effect that I believe is going to impact public sector comms in 2022;> What is the Joe Roga...2022-01-1323 minPublic Sector Marketing ShowThe Changing Face of Public Sector Communications in a Post-Covid WorldCOVID-19 continued to dominate and changing work practices, working from home, virtual events and increased digital engagement with the public took centre stage. So coming up in the last Public Sector Marketing Show of 2021: The public expect their public services online Looking ahead to 2022, it’s showtime for public sector marketing pros as more strategic content planning will serve you well I speak to Aleksandra Kuzmanovic, Social Media Manager with the World Health Organisation and we discuss the lessons learned his year, what we should do in 2022 to win or maintain public trust, and why public sect...2021-12-3027 minPublic Sector Marketing ShowChristmas Special, 2021 In Review with Joanne & Sophie SweeneyHo Ho Ho, it’s Christmas! I love Christmas for so many reasons. It’s time to unwind and spend precious time with my children, Santa comes and it’s also my birthday on New Year’s Eve.But from a business perspective, it’s a great time to reflect on the learnings from the year in public sector marketing – what I learned from you, my listeners, viewers, students and clients. So coming up in today’s show, we bring you a Christmas special. 2021 was a year of evolution and empowerment. My colleague Djam...2021-12-2338 minPublic Sector Marketing ShowData Driven Storytelling For Public SectorWelcome to the Age of Insight, when data informs action.Data driven marketing, data-driven journalism, data-driven storytelling, data-driven insights. Put simply, you can now put data-driven in front of any marketing term and you will be onto a winner. In today’s show, I am going to go deep on data and help you understand why you need to be more considered about your 2022 digital communication strategy. Stay tuned to hear: Why data tells the best stories How to rocket engagement rates by leaning into insight What we can learn from Spotify about...2021-12-1645 minPublic Sector Marketing Show2022 Social Media Predictions for Public SectorIt’s that time of year to share my social media predictions for 2022. But my predictions are specifically aimed at those of you working in government and public sector.Coming up in today’s show.Are you a social media savvy public sector pro? Find out!10 social media predictions for public sector We end the year looking at the state of social media with Andy Lambert of ContentCal as we bring you the final Social Media News Show of 2021Gear up for your own 2022 social media strategy with my free webinar in January ---W...2021-12-0954 minPublic Sector Marketing Show7 Things You Need To Know About MetaThe world is changing so fast! But did we see the Metaverse coming?The big social media announcement in the past month was that made by Facebook founder Mark Zuckerberg. He renamed Facebook Inc to Meta and introduced us to the new world of Metaverse. So, coming up in today’s show:> What is Meta?> How will Meta changes affect public sector marketing?> What is the Metaverse?> I bring you highlights from Facebook’s first-ever Government Digital Transformation Summit which I spoke at recently ---WIN Our Weekly Show PrizeS...2021-12-0223 minPublic Sector Marketing ShowHow to Manage Risk on Social MediaOne of the biggest hurdles to fully embracing social media in the public sector is the risk factor. Now I’ll never dismiss the many risks that public sector pros feel they want to mitigate, but I am a firm believer in planning for and embracing risk. Risk sits with fear and very often we can build up fears that never become a reality. So, coming up in today’s show:The risks that you might face on social media How to manage risk in the right way within your public sector agency The tools and softwar...2021-11-2551 minPublic Sector Marketing ShowWhy Culture Will Eat Your Digital Communications StrategyCulture eats strategy for lunch. But what does it mean when your there is a mindset of unwillingness to transform traditional comms to digital comms?It means it will slow you down but also unravel a great strategy. In today’s episode I’ll share my thoughts on:Why culture is critical to successful digital comms The 7S Approach To Embedding a Culture of Digital Communications Transformation I interview Charlie Boyle, CEO of Customer Service Excellence Ireland (CSEI) which specializes on customer experience---WIN Our Weekly Show PrizeSubscr...2021-11-1837 minPublic Sector Marketing ShowSocial Media and the LawYou might be of the opinion that the social media universe is largely unregulated. We have all witnessed or experienced how nasty this digital landscape can get. So, I wanted to ask the question: “Has the law caught up with social media evolution?” In today’s show, I’m going to explore the very many answers to that question. In today’s episode: Social media can be a lawless wild west How the social networks are trying to combat the malicious use of their platforms What to look out for as a public sector marketing pro? I interview Sarah...2021-11-1140 minPublic Sector Marketing ShowWhy Comparison Kills Creativity in Social Media MarketingI love undertaking social media and digital marketing audits. Deep diving into the data and answering the questions my clients and students have about their online performance - from social media, to ads, video, and content. But in creating those audits, I often do a comparative analysis with similar organisations in that sector. This is when the mood dips and 'comparisonitis' sets in. So, in this episode I want to talk more about why comparison kills creativity in digital marketing and why you should mind your own digital business to succeed online. Co...2021-10-2849 minPublic Sector Marketing ShowHow To Disrupt Misinformation OnlineThe infodemic is one of the greatest challenges of our lifetime. Right now we are battling a pandemic and major environmental challenges. Most recently the European Commission launched 5 missions. It got me thinking. What role can the government and public sector, stakeholders, and citizens play in disrupting misinformation online? So, I decided to dedicate an episode to it. Coming up on the show:The extent of misinformation and its impact on society How to disrupt fake news with a solid plan The reputational damage and the knock-on effect of a misinformation campaign The role of te...2021-10-2140 minPublic Sector Marketing ShowSocial Media Trends 2021 - What’s Working on The Social Networks Right Now?It’s the last quarter of the year, we are coming out of covid and we are trying to find our rhythm on social media. I wanted to record this show to share with you what is working on each social network right now. So this is a solo show and it’s going to be very tactical. Coming up in this episode: Facebook’s features you should priorities Why you should re-think your Twitter strategy Instagram’s growing and you can grow your account tooThe LinkedIn Leadership opportunity Why TikTok needs you and why you...2021-10-1437 minPublic Sector Marketing ShowCharity Marketing in a Post COVID WorldLike every other part of society, the charity sector has been significantly impacted by the pandemic. But how can they bounce back and what role does digital marketing play in digital fundraising and public engagement?In this episode I take a closer look at the role of charity communications in a post-COVID world. How to engage workplaces and the public in your charity events How social media can do the leg work for youThe role of your website and SEOI speak to the team at The Mark Pollock Trust ahead of their 2021 Virtual Run in...2021-10-0731 minPublic Sector Marketing ShowPublic Sector Digital Marketing Summit | Communications Lessons from the Frontline of the PandemicWe hosted the third annual Public Sector Digital Marketing Summit on September 22-23 2021 from our studio in Galway to a virtual audience around the world. Previously, an in-person event we took it online this year because of COVID-19. But it allowed us to attract speakers from Canada, California, Sydney, and the UK.DID YOU MISS THE SUMMIT? WHY NOT GET OUR ON DEMAND TICKET. FIND OUT MORE HERE.Top 10 Takeaways#1 Agility is ability when it comes to digital comms#2 Senior leadership buy-in is critical#3 Dive into the comments on...2021-09-3049 minPublic Sector Marketing ShowHow to Communicate Climate Change“Scientists are observing changes in the Earth’s climate in every region and across the whole climate system. Many of the changes observed, such as continued sea level rise—are irreversible over hundreds to thousands of years.”This is the damning conclusion of the Intergovernmental Panel on Climate Change (IPCC) in its most recent report. IPCC is the UN body for assessing the science related to climate change. The words ‘new normal’ come to mind when reading this report and the backdrop of a global pandemic. The predictions are apocalyptic. But why hasn’t human kind wok...2021-09-2316 minPublic Sector Marketing ShowWhy Digital Marketing Skills Will Secure Your Employment Future in Public SectorEurope is facing a digital skills crisis and in Ireland, despite having attracted big tech companies in the last decade, there is still a skills gap. The public sector is behind the curve of the private sector but COVID-19 has provided a unique opportunity to catch up. The pandemic has accelerated the shift to online and now public sector marketing pros and decision-makers need to upskill in digital marketing right across their organisation. The results of that an enhanced work force of digital and social media marketers will bring far outweighs any costs (time or mon...2021-09-1625 minPublic Sector Marketing Show#1 Digital Strategy for the Next 10 YearsYou know I’m a fan of content marketing. It’s my go-to strategy for public sector marketing on client consulting projects and when writing strategy. You see, public engagement and trust-building is a long-game and it also has a legacy impact in terms of search engine optimisation. In today’s show I’m thrilled to have the opportunity to interview the man that coined the phrase content marketing and we discuss how to show up online in service. Also in Episode 28 of the Public Sector Marketing Show:The #1 Digital Strategy for the Next 10 Years If C...2021-09-0948 minPublic Sector Marketing ShowWhat Public Sector Marketing Can Learn from Digital Journalism TacticsAs a former broadcast journalist, I also seek out the real story. What is at the heart of an issue, a success or a stalemate situation. My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant and trainer. When you think like a journalist you are considering: What’s in the public interest?Where’s the source of the truth?Dissemination of the story So coming up in Episode 27 of the Public Sector Marketing Show:Why I never a...2021-09-0248 min
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern EntrepreneurBeating limiting beliefs to lead in your niche , with Joanne SweeneyJoanne Sweeney works with the public sector on issues around communication and the use of social media in particular. She works with social media managers, policy makers and anyone who's job it is to be front and centre, online for police departments, governments, health services and even the UN. In this weeks show we explore Joanne's journey, her challenges, inspirations and really get under the bonnet on what makes her business work now. If you want to play bigger but find your own head gets in the way then you will love Joanne. About Joanne 2021-08-0240 minPublic Sector Marketing ShowBest Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing ShowI’ve been podcasting and publishing this show for six consecutive months. I’ll be honest it’s a big commitment to host a weekly social media show and podcast, but I understand the value of long-form content marketing and the value it provides to my community.Joe Pullizi says that most creators give up after six months, when in fact it takes 9-15 months for your content marketing tribe to build and your content to convert.This is not my first podcast outing. I hosted JSB Talks Digital for two and a half years before...2021-07-2939 minPublic Sector Marketing ShowDigital News Report 2021: Insights for Public Sector MarketingEvery year I look forward to the publication of the Digital News Report, a study of how news is evolving in the Digital Age. It’s a global study of over 92,000 online news consumers in 46 countries conducted by Reuters Institute and University of Oxford. This year’s study is shaped by the pandemic and how COVID-19 changed the news consumption habits of citizens across the world. But what does this mean for public sector marketing pros and how you engage with media and the public? Coming up in Episode 25 of the Public Sector Marketing Show I revi...2021-07-2227 minPublic Sector Marketing ShowSocial Media in the Workplace: Managing The Personal V Professional VoiceOne of the most asked questions I get from public sector pros is ‘how do I manage the personal versus professional role of social media at work?’ Five years ago many public sectors pros were operating behind corporate accounts, but today, it’s important that the personal professional voice is front and centre of your social media communications. This can cause obvious challenges in public sector and one of the main reasons why, is, because staff do not want to put themselves on the social media frontline. Coming up in Episode 24 of the Public Sector Marketing Show we look...2021-07-1545 minPublic Sector Marketing ShowHow to Increase Facebook Organic ReachThe Facebook dilemma over organic reach is one that really challenges marketers. Is it still relevant and what do we do about the organic reach problem on the platform? Coming up in Episode 23 of the Public Sector Marketing Show:The role of Facebook in Public Sector Marketing in 2021 How to increase organic reach We’ve got our first subscriber question for the consulting segment I interview Caitlin Jinks, a Public Sector social media specialist from Adelaide, who ran a policing Facebook Page with over one million followers---WIN Our Weekly Show Prize...2021-07-0846 minPublic Sector Marketing ShowHow to Manage Your Online ReputationIf trust and transparency is the number one currency in the digital age, then reputation management has to be a close second. The value of your online reputation is directly linked to the level of public trust in your public sector or government agency. So it’s worthwhile putting a focus on itComing up in Episode 22 of the Public Sector Marketing Show:The role of digital communications in reputation management How to manage your online reputation The Do's and Don’ts of reputation managementI interview Niamh Boyle, founder of The Reputations Agency on their 2021 reputation study of...2021-07-0135 minPublic Sector Marketing ShowState of Social Media in the Public Sector Report USAA study of social media use among 736 local, state, and federal government and public sector agencies in the USA provides the very first study of how America's public sector is using social media to engage citizens and promote public trust. The State of Social Media in the Public Sector [USA EDITION] follows a number of similar studies in Ireland and Australia conducted by Irish author and government social media specialist, Joanne Sweeney.Coming up in Episode 21 of the Public Sector Marketing Show:Insights from social media in America's public sector Watch the launch replayWinners and...2021-06-2443 minPublic Sector Marketing ShowHow to Manage Social Media in the Public SectorSocial media is no longer the poor relation of traditional communications. It should be front and centre of your corporate plan. Coming up in Episode 20 of the Public Sector Marketing Show:Why social media needs to be managed Social media will not work if you adopt a broadcast-only strategy I interview Erinn Dhesi, Social Media and Content Manager for AgoraPulse UK and IrelandDownload my social media for public sector eBook---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social network abo...2021-06-1743 minPublic Sector Marketing ShowCOVID-19 Crisis Communications LessonsCOVID-19 presented government and public sector agencies with some of the greatest challenges of the modern era. But in this episode I’m going to share real-life case studies of how agile they proved to be. And also, how in the absence of a vaccine, they succeeded in containing a virus and winning public trust with digital communications. Coming up in Episode 19 of the Public Sector Marketing Show:The role of digital communications during COVID-19Why we will never revert to pre-Covid communications Lessons learned from a pandemic: hear from the World Health Organisation, Irela...2021-06-1039 minPublic Sector Marketing ShowWhy Long-Form Content Marketing Is Not DeadLong-form content is dead. If I had a euro for every time I heard this, well I wouldn’t be presenting this show! But I am and I am here to convince you that long-form content is alive and well and in fact should be front and centre of your digital marketing strategy. Content is the sweet spot between your goals and a citizens need. Content is the bridge that builds public trust. Content is the reason that citizens act embrace policy and legislative changes. Content is king and long-form content is que...2021-06-0354 minPublic Sector Marketing ShowHow to Build Public Trust with Social Customer ServiceA 2018 McKinsey report states: “When government agencies offer a better customer experience, they deliver measurable impact across multiple priorities. Public-sector leaders should pick their spots and be bold.”Coming up in Episode 17 of the Public Sector Marketing Show:What is social customer care in public sector? Five key social CX trends in 2021 I interview Russel Lolacher, Director at Ministry of Transportation in the British Columbia Public Service in Canada and a CX Thought Leader Download McKinsey’s report on how public sector can lead online when it comes to customer care by learning from the private sector2021-05-2737 minPublic Sector Marketing ShowWork Smarter with These Content Repurposing IdeasDigital marketing and social media causes huge overwhelm. I need to just call that out before we get started. But stick with me as in this episode I’m going share my content marketing hacks which you can use to help you work smarter not harder. Design a seamless content plan without spending weeks on content creation. In fact, follow this episode and you can win back a day a week! Success online goes back to your ability to emotionally engage with an audience, so the secret sauce of social success is storytelling or co...2021-05-2052 minPublic Sector Marketing ShowHow to Use Twitter Spaces for Government & Public SectorTwitter is the most used social network by Government and public sector agencies. It’s the perfect platform for corporate communications and in all of the studies that I have completed on social media use in this sector, it is the one platform that agencies focus on most. Twitter is now 15 years old but it has grown into so much more than just a text-based Tweeting platform. Over the past year it has kept us up to date with the pandemic, livestreams from Governments and coverage of local, national and international events. But how is it m...2021-05-1340 minPublic Sector Marketing Show2021 Public Sector Digital Marketing SummitWould you consider yourself digital and social media savvy? Or does digital and social media marketing scare you? Right now, you might feel behind the digital transformation curve and hindered by the delivery of effective digital communications in your organisation. But let me reassure you, you are only missing 10% of what you need. You have 90% - which means public sector instinct, understanding of public policy, politics and public diplomacy.But what I can give you are the digital and social media skills, competencies and confidence to bridge that 10% gap of being successful online. 2021-05-0634 minPublic Sector Marketing ShowThe Role of Internal Communications in the Digital WorkplaceCOVID-19 has resulted in mass digital workplaces, that is, people working from home. So how do you manage a remote team and maintain good internal communications, motivation, and inspiration? In episode 13 I discuss:The role of internal communications in the digital workplace; Keeping your workforce engaged in a hybrid working environment; A guide to internal communications in the Digital Age; and I speak to Jenni Field, author of Internal Influential Communications and founder of Redefining Communications. Jenni shares fantastic insights from her book and her own Field Framework for success.---WIN Our W...2021-04-2938 minPublic Sector Marketing ShowWhat is Data Driven Marketing for Public Sector?Data-driven marketing is used widely in the private sector but not so much in the public sector. In fact, many agencies still struggle with the 'if and why we should use data for improved targeted messaging. So in episode 12 of the Public Sector Marketing Show I discuss: What is data-driven marketing? Why government and public sector agencies should be leaning into it How data-driven marketing works in practice I speak to Rob Thurner, a specialist in digital transformation who works with government agencies on data-driven marketing strategy---WIN Our Weekly Show Prize...2021-04-2250 minPublic Sector Marketing ShowMastering Instagram for Government AgenciesInstagram is a highly engaging social network and it’s not surprising that it is now the world’s 5th most popular social network. Owned by Facebook it really is evolving its social remit from simply visual storytelling to now becoming a short-form, long-form and live video platform where users are spending an average of 28 minutes per day. But of course this could be way more for some of us if we are honest. Check your smartphone activity! But is Instagram an important social network for Government and public sector agencies and if so, how do you build...2021-04-1538 minPublic Sector Marketing ShowVirtual Event Ideas for Public SectorEvents have gone online but a year into coronavirus, we are trying to come up with innovative ways to engage a Zoom-fatigued public. So in this show, I’m going to share creative and innovative ways to host virtual events.Coming up on the show:Why virtual events deliver a great return on your digital marketing efforts12 virtual event ideas for government and public sectorMy top virtual event toolsSign up for the 2021 Public Sector Digital Marketing Summit, which is going online for the first timeI speak to the events and social media team from the EPP Gr...2021-04-0800 minPublic Sector Marketing ShowHow to Land a Digital Marketing Job in Government or Public SectorRight now, government and public sector need more digital marketing skills in-house.If you are listening to this podcast then you may be an existing public servant seeking a promotion or somebody who would like to get a job in this sector.Coming up on the show:The digital skills required in public sectorHow to prepare your LinkedIn profile and CVHow to prepare for a public sector digital marketing interviewThe competencies and skills of a great public sector marketerTake our digital marketing skills assessmentI speak to Emma Swift who landed a digital marketing job...2021-04-0100 minPublic Sector Marketing ShowHow to Launch and Build a Public Sector PodcastPodcasting is now one of the hottest marketing tools available to marketers and its impact is deepening. I am predicting that 2021 will be the year of speech content. So if you are a government or public sector marketing pro and you want to build a tribe invested in your messaging, then keep listening. In 2021 podcasting is becoming mainstream. 70% of the US population listens to podcasts. Online audio is growing in popularity all over the world. But more than that the social networks are going right into audio this year. Coming up on the show:Th...2021-03-2541 minPublic Sector Marketing ShowThe Power of Radio for Public Sector MarketingI began my career as a broadcast journalist and I am fortunate to work with the commercial radio sector in Ireland as a digital trainer. I’ve seen the sector evolve over two decades and right now their role has never been more relevant.In today’s show we are discussing how to build public trust and engagement in the Digital Age using the power of radio81% of people in Ireland listen to radio every day. This translates into 3.2 million weekday listeners.More than half tune into their local or regional station and 43% list...2021-03-181h 03Public Sector Marketing ShowHow Public Sector Outperforms Private Sector on Social MediaI recently came across a study from Sprout Social in 2016 that inspired this episode. Sprout surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social, what drives them to unfollow and which industries are on the right side of the line.But I’m here to dispel that study! Coming up on the show: My column goes deep into why government and public sector won social during COVID-19How to excite, engage and meet public expectations on social media I speak to Bobby Barbour, Communications Ma...2021-03-1141 minPublic Sector Marketing ShowHow to Deliver Open and Transparent Government and Public ServicesIt’s no longer enough to deliver Government and public sector how you want to deliver it, you need to be open and transparent and meet public expectations. This episode, number 5 of the Public Sector Marketing Show, is inspired by former US President Barack Obama and we get insights into how the 44th President of the United States wanted to re-shape government communications. Coming up on the show: Why digital has disrupted everything we once knew about communications The death of the press release or is it?How to develop a digital communications plan fo...2021-03-0432 minPublic Sector Marketing ShowHow to Manage Negativity and Trolling on Social MediaWhat is your organisation’s instant response when you are faced with negativity on social media?Do you even react? Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth.In this episode I discuss:How to handle negativity and trolling on social media Why you shouldn’t build your strategy on the 1%;Why the public must be listened to and how to do it; I speak to Tony Rino, who has published an article in t...2021-02-2544 minPublic Sector Marketing ShowThe Role of Senior Leaders on Social MediaAre you a CEO or a senior leader in government or public sector?What’s your opinion of social media and its relevance to your role? How about your senior management team and subject matter experts across various departments – do they have a part to play?My own view is that it’s not a question ‘if?’ but ‘when and how’?In this episode, I’m going to explore this topic in greater detail. I’m going to share:why CEOs should step up on social media; how leadership can change public opinio...2021-02-1825 minPublic Sector Marketing ShowWhy Social Media is Mainstream MediaSocial media is mainstream media. It’s no longer the poor relation of TV, radio, newspapers or web-based media. In 2021, public sector and government marketing pros shouldn’t ask, ‘will we fully embrace social?’, you must ask your team ‘how will we master social media this year and be a leader in the public sector?’In episode two of The Public Sector Marketing Show I share the trends, tactics and team structure you need to master social media this year. We also hear from two public sector pros who give insights into how they have emb...2021-02-1132 minPublic Sector Marketing ShowHow to Become a Social Media Influencer in the Public SectorIn this debut episode of The Public Sector Marketing Show, I discuss why social media influence matters in the public sector.Featured in this week's episode:Joanne's Column: Why social media influence in public sector mattersConsulting: How to measure social media influence in the public sectorCase Studies: Public sector pros who are leading the influence charge in their respective sector across three different social networksResources: 10 Ways to Become a Social Media Influencer in Any Government or Public Sector Niche---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel...2021-02-0438 minPublic Sector Marketing ShowIntroducing the Public Sector Marketing ShowIntroducing the Public Sector Marketing Show - a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook.The podcast has four key segments. Joanne's Column to introduce the episode themeConsulting on the topic of the show Case Studies or Interview from a public sector pro or digital marketing expertResources - there's always a freebie to give away! ...2021-01-2803 min
Highland Radio Business MattersBusiness Matters Ep 14 – Karl Bonner & Joanne SweeneyBusiness Matters Presenter Ciaran O’Donnell
For this week’s Business Matters, Ciaran O’Donnell speaks to Karl Bonner who set up set up FishDish which produces natural dogs snacks, after completing a feasibility study supported by Udarás na Gaeltachta which explored the potential of adding value to seafood for the pet food industry.
Ciaran also talks to podcaster, vlogger and founder of Digital Training Institute, Joanne Sweeney. A former member of the Highland Radio news team and a finalist in The Apprentice in 2001, Joanne describes herself as an “accidental entrepreneur”.
https://highlandradio.com/wp-content/uploads/202...2020-10-0700 min
High Heel HustlersEp 10, Interview with Joanne Sweeney CEO Digital Training InstituteHello and Welcome to The High Heel Hustlers Podcast,
You have probably just stumbled across it and thank you for listening if you have. My wish for you is that you will enjoy the podcast, laugh a little, get a little inspired, think about things a bit differently or take something from it that you can implement in your life to create success and change.
I am delighted to welcome our first guest to the High Heel Hustlers Podcast, Joanne Sweeney. Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute...2020-06-0252 min
Be The Talk177: Standing Up to Talking Down with Joanne Sweeney-BurkeShe pulled herself by her own bootlaces and describes herself as the 'accidental entrepreneur.' Joanne Sweeney-Burke is an entrepreneur, author, TEDx speaker, mother of two and an international speaker. She is the Director of Digital Training Institute and founder of Ireland's first Public Sector Digital Marketing Summit. Joanne is an eternal optimist and says "when the chips are down, you must rise up." Joanne will inspire, entertain and hopefully remind you that, you are brilliant, just give yourself a break. Originally from Donegal, Joanne lives by the sea in Galway. CONNECT with Joanne HERE ...2018-07-2514 min
BeTheTalk with Nathan Eckel177: Standing Up to Talking Down with Joanne Sweeney-BurkeShe pulled herself by her own bootlaces and describes herself as the 'accidental entrepreneur.' Joanne Sweeney-Burke is an entrepreneur, author, TEDx speaker, mother of two and an international speaker. She is the Director of Digital Training Institute and founder of Ireland's first Public Sector Digital Marketing Summit. Joanne is an eternal optimist and says "when the chips are down, you must rise up." Joanne will inspire, entertain and hopefully remind you that, you are brilliant, just give yourself a break. Originally from Donegal, Joanne lives by the sea in Galway. CONNECT with Joanne HERE ...2018-07-2514 min
The SIGRUN ShowHow Facebook Should Have Handled Their PR Crisis with Joanne Sweeney-BurkeJoanne Sweeney-Burke is a former broadcast journalist and PR lecturer who has pivoted her career to becoming a highly sought-after digital marketing expert and consultant in Ireland. She is the founder of the Digital Training Institute, a full-service digital marketing agency dedicated to helping entrepreneurs achieve greater success by mastering the skills of digital and social media marketing. Additionally, she is the author of Social Media Under Investigation: Law Enforcement and the Social Web and the host of the JSB Talks Digital Podcast. Joanne joins me to discuss the current scandal around Facebook, the CEO’s approach to...2018-04-1622 min
Public Sector Marketing InstituteBest Bits from JSB Talks Digital 2017 [JSB Talks Digital Episode 80]JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
In this episode:
• The social media news story of the year
• My favourite JSB’s column of 2017
• Shoutouts of the year
• The best Ask JSB question of the year
• My favourite interviews from 52 podcasts
• The topics that dominated social in 2017
• Find out which social media tool gets my 2017 award2017-12-2600 min
Social Media Talks PodcastSocial Media Talks Podcast Interview with Joanne Sweeney-BurkeSocial Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Joanne Sweeney-Burke about Digital Content Marketing and her 12 Step Content Marketing Strategy. Joanne is a former broadcast journalist the CEO of The Digital Training Institute and has trained over 2000 people in a range of Digital Marketing Strategies. She is also a Podcaster, Vlogger, Blogger and writes for Influential Digital Marketing and Social Media Websites. She also delivers Google Mobile Masterclass to...2017-12-0737 minThe SIGRUN Show[Client Case Study] How Firing Clients Clarified My Business Strategy with Joanne Sweeney-BurkeJoanne Sweeney-Burke is the CEO of Digital Training Institute and the author of Social Media Under Investigation: Law Enforcement and The Social Web. She is also an international public speaker, podcast host, and digital marketing trainer with an extensive background in broadcast journalism, public relations, and marketing. Joanne shares how she gained clarity on her business strategy through firing clients. She also shares some of the mindset struggles she has faced throughout her entrepreneurial journey, how she overcame roadblocks, and how she transformed her business to work less and earn more. “You don...2017-09-0518 min
Public Sector Marketing InstituteHow to perfect the art of interviewing [JSB Talks Digital Episode 4]JSB Talks Digital, the podcast for marketers, small business owners and those of you bringing your skills into the Digital Age! Hosted by Joanne Sweeney-Burke, founder and CEO of Digital Training Institute.
In this episode:
• Snapchat rolls out snap ads between stories and moves Discover
• Facebook releases Suicide Prevention feature worldwide
• Microsoft acquires LinkedIn for 2.6 billion dollars
• Twitter announces embedded live video in Tweets
• Joanne speaks to Samantha Kelly aka Tweetinggoddess about her rise to Twitter influencer and her social media events;
• Joanne's featured column: the SEO conundrum – how do you explain it to clients; and
• The social media tool that saved Joann...2016-06-2900 min
Public Sector Marketing InstituteHow to implement digital reform in a large organization [JSB Talks Digital Episode 3]JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
Hello and welcome to JSB Talks Digital. The podcast for marketers, small business owners and those of you bringing your skills into the Digital Age! I’m Joanne Sweeney-Burke and I’m your host!
In this episode
Instagram releases business profiles
Going around in 360 degree circles with Facebook photos
The Periscope button arrives on Twitter for mobile
I speak to Rich...2016-06-2300 min