Shows
Take it from the IronwomanJoanne Tombrakos - A Storyteller, A Human BeingFollow her:https://joannetombrakos.com/ A storyteller, digital-first marketing strategist, personal branding expert, global educator, pitch perfector, workshop facilitator, writer, human.Book: "Craft your Pitch - a Storytelling Framework"Podcast: "Marketing, Mindfulness & Martinis"
***********Susanne Mueller / www.susannemueller.biz TEDX Talk, May 2022: Running and Life: 5KM Formula for YOUR Successhttps://www.youtube.com/watch?v=oT_5Er1cLvY 700+ weekly blogs / 450+ podcasts / 1 Ironman Triathlon / 5 half ironman races / 26 marathon races / 4 books / 1 Mt. Kilimanjaro / 1 TEDx Talk 2025-02-0318 min
Leveraging Thought LeadershipMastering the Pitch: How to Capture Attention and Persuade with Purpose | Joanne Tombrakos | 601What does it take to grab your audience’s attention in the first few seconds? Bill Sherman explores the art of pitching with Joanne Tombrakos, storyteller, marketing strategist, NYU professor, podcaster and writer. and expert in crafting powerful messages. Joanne breaks down the misconception that pitching is just about selling. Whether you're selling a product or an idea, the goal is the same: persuasion. It’s about getting your audience to stop, listen, and invest time in your idea. Joanne shares the importance of setting the hook early and keeping people engaged by delivering value quickly and clea...2024-10-2032 min
It's No FlukeE77 Joanne Tombrakos: Crafting your pitchJoanne Tombrakos has been calling herself a Storyteller before it was the trendy thing to do. A Digital-First Marketing and Business Strategist, Assistant Professor of Marketing at NYU and above all a writer she is considered a SME in personal branding, pitch-perfecting, content marketing and social media . She is the author of four books, including the newly released Crafting Your Pitch, A Storytelling Framework and the host of the podcast - Marketing, Mindfulness and Martinis.
In a previous life Joanne held senior management positions in media advertising and marketing at CBS Radio, Time Warner Cable and NY1...2024-06-1850 min
From Zero to 80 with Jack RahaimYour Personal Brand with Joanne TombrakosEach of us has a personal 'brand'/reputation. Joanne, a professor at NYU and successful author and podcaster, shares her journey and helps us understand that we create our personal brand through every interaction that we have, both in person and online.
You can read more about Joanne and our other guests at www.fromzeroto80.com2024-04-2633 min
Marketing, Mindfulness and MartinisMelissa Tavss, Founder of Tipsy Scoop on the Business of Liquor-Infused Ice-Cream: Episode #88This week’s conversation is with Melissa Tavss, Founder of Tipsy Scoop, Liquor Infused Ice-Cream, AND one of Joanne’s former and very successful NYU Grad students.
Melissa has been quoted in various publications such as Forbes, CNBC, and Food & Wine and has appeared on TV shows such as Fox Business and NBC New York. She has been honored by The James Beard Foundation and the Specialty Food Association for her unique offerings at Tipsy Scoop which she started in 2014.
Her background in marketing and public relations, specializing in the wine and spirits industry as well...2023-10-2639 minMarketing, Mindfulness and MartinisNetworking Wisdom and Best Practices with Kelly Hoey: Episode #87This week Joanne is in conversation with networking expert, coach, and author of Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World – J. Kelly Hoey.
Kelly's career has evolved from law to management to entrepreneurship. She has appeared on CNBC's Power Pitch, contributed to publications including The New York Times, Inc., Fast Company, and Forbes, and has worked with a range of organizations from Google to Capital One to Pfizer.
In this informative, insightful, and ever-entertaining episode Kelly offers best practices and much wisdom on the importance of networking and how vital it is...2023-10-1947 minMarketing, Mindfulness and MartinisMarketing and Branding for Women Leaders with Joya Dass: Episode #86Joanne’s guest today is Joya Dass, founder of The Women's Leadership Lab, a leadership development platform for executive women.
In an engaging and thought-provoking discussion on how woman leaders market and brand themselves Joya shares her own personal journey that took her to where she is today, why she incorporates adventure and public speaking into her retreats, how she defines personal branding and the importance of having the courage to tell your story.
In an unusual twist that can only happen when you are interviewing someone who has been a business news TV anchor and...2023-10-0537 minMarketing, Mindfulness and MartinisElizabeth Talerman on Branding, Kitchen Table Ethos and the Power of Optimism and Generosity: Episode #85The bio of Joanne’s guest today, Elizabeth Talerman, reads, “Where others see limits, Elizabeth sees possibilities.” Today’s episode makes it clear that statement embodies who she is.
Elizabeth Talerman is a graduate-level teacher, four-time entrepreneur, corporate board member, and MacArthur Foundation grantee. She is the founding partner and CEO of The Nucleus Group and works with organizations around the world to empower leaders, accelerate growth, and catalyze change.
In this thoughtful and engaging conversation, Elizabeth discusses her perspective on branding, her kitchen table ethos, roaming Fridays, how two of her guiding principles, optimism, and gener...2023-09-2845 minMarketing, Mindfulness and MartinisWeb3, NFTs, Blockchain, and Generative AI: The Opportunities for Brands According to Marc Beckman: Episode #84Joanne’s guest today is Marc Beckman, Founding Partner and CEO of DMA United, the author of The Comprehensive Guide to NFTs. Digital Artwork and Blockchain Technology and a Senior Fellow at NYU's Emerging Technologies Collaborative.
In this informative and engaging conversation, Marc presents a very convincing argument for how new technologies including Web3, Blockchain, the Metaverse, NFTs and generative AI present new and very exciting opportunities for brands and creators.
Tune in and he just might convince you too!
More on Marc Beckman
Follow Marc on LinkedIn and Instagram
...2023-09-2144 minMarketing, Mindfulness and MartinisWhy Cultivating Wonder Changes Everything with Monica C. Parker: Episode #83This week Joanne is in conversation with Monica C. Parker, a world-renowned speaker, writer, and authority on the future of work. The founder of Hatch, a global human analytics and change consultancy, she is the author of the Wall Street Journal Bestseller, The Power of Wonder, The Extraordinary Emotion That Will Change The Way You Live, Learn, And Lead.
Among other things, Monica discusses the 5 Ws of Wonder, wonder as both a noun and a verb, why daydreaming can be a good thing, and how cultivating wonder leads to a happier and healthier life.
This i...2023-09-1429 minMarketing, Mindfulness and MartinisMy Summer Travels, Writing and a Tribute to a Friend: Episode #82Joanne is back from her extended summer break with a fresh new episode!
After an update on her summer travels and her upcoming book, Crafting Your Pitch: A Storytelling Framework, Joanne offers a tribute to her friend and NYU colleague, Michael Diamond who passed away over the summer with a replay of the episode they recorded last Fall. Their discussion remains timely and worth listening to.
What will remain timeless is Michael’s wisdom, advice, and the positivity he had for life. She hopes his infectious enthusiasm sprinkles a bit of that into our own as...2023-09-0751 minMarketing, Mindfulness and MartinisBuilding Your Personal Brand – A Bonus Replay with Vince Rocco: Episode #81The tables turn in this replay of an episode that first aired in February on Talking New York Real Estate with Vince Rocco during which Joanne was a guest, not the host!
The topic was building your personal brand and what that means for real estate professionals. With input from Vince’s curated panel of the best and the brightest in the New York Real Estate market including Louise Phillips Forbes, Patrick Mills, Daniel Blatman and Ian Slater, the conversation is lively, informative, and timely.
More about Vince Rocco at Think Vince
Listen to...2023-05-2559 minMarketing, Mindfulness and MartinisWhat’s Unique About Brand Storytelling In The Home Industry With Ericka Saurit: Episode #80This week Joanne is in conversation with Ericka Saurit, the Founder and Creative Director for Saurit Creative, a strategic brand marketing agency specializing in the interior design and home furnishings industry.
Among other things, they touch on:
The importance of storytelling to get your ideas heard
What’s unique to brand storytelling for the interior design and home industry
How emotion, experience, and knowing what makes you extraordinary is essential in the home industry
Why she thinks you should “let your website do the heavy lifting.”
What she th...2023-05-1847 minMarketing, Mindfulness and MartinisThe State of Social Media with Nadina Guglielmetti: Episode #79Joanne’s guest this week is Nadina Guglielmetti, Vice President and General Manager of Marketing for The Vitamin Shoppe. A digital pioneer and early adopter, Nadina and Joanne discuss the current state of social media.
With so much changing so fast they can’t cover everything in under an hour, but they do cover a lot from Tik Tok to Twitter to Lemon8 and YouTube Shorts. They also discuss how privacy legislation affects the efficacy of digital advertising, AI's potential impact, and the challenges of managing a brand on social media. So put in your air buds, take...2023-05-1143 minMarketing, Mindfulness and MartinisHow Jack Rahaim Teaches Entrepreneurship to The Incarcerated: Episode #78This week Joanne is in conversation with Jack Rahaim to discuss his new venture, OutsideHustle.org, an education platform that teaches entrepreneurship.
As you will learn in this episode, Jack, a strategy facilitator, and Consultant whose practice has been focused in the healthcare, technology, financial services, and not-for-profit sectors has taken the entrepreneurship courses he was volunteering to teach at the Davidson County Jail in Nashville to create OutsideHustle. His goal is to bring this work to more correction facilities as well as other underrepresented groups including immigrants and women.
If you think that at...2023-05-0440 minMarketing, Mindfulness and MartinisPart 2: The Pluses and Minuses of ChatGPT with Tim Reis: Episode #77ChatGPT continues to dominate the conversation so Joanne invited Tim Reis, CEO of Act3 and NYU Adjunct Professor back to continue the discussion on the pluses and minuses of this new technology that they started in Episode #76. This time they delve into the limitations of what ChatGPT can do, the ethical concerns including the potential misuse of the tool, and how ChatGPT and other AI language models will impact jobs and the workforce in the years ahead.
Joanne included some questions ChatGPT thought she should ask Tim as well as some surprising advice it gave her to...2023-04-2748 minMarketing, Mindfulness and MartinisBreaking Down ChatGPT – The Pluses and Minuses with Tim Reis: Episode #76This week Joanne sits down to discuss ChatGPT with Tim Reis, the CEO of Act3 a media, sales, and private equity consultancy. In this insightful and lively conversation, Tim offers his take on the promises and potential perils of the technology that everyone is talking about.
About Tim Reis: Tim Reis has worked in digital, broadcast, and print media for Forbes, Plum TV, and most recently Google in leadership roles including evangelizing mobile advertising in its nascence. A frequent speaker at industry events such as SXSW, Advertising Week, SMX, MITX, ANA, and the 4As Tim has been a...2023-02-1646 minMarketing, Mindfulness and MartinisHow Basketball Can Save The World with David Hollander: Episode #75This week David Hollander, author of How Basketball Can Save The World: 13 Guiding Principles for Reimagining What’s Possible joins Joanne to discuss the intriguing premise of his new book.
David argues that the 13 principles of basketball outlined by the man who created the sport, James Naismith, offer more than lessons on how to play basketball, but provide insight into what is needed at this moment in time to better our world. He explains how several of the principles including #3 balance of force and skill, #4 positionless, and #11 antidote to isolation and loneliness can do that.
Note...2023-02-0147 minMarketing, Mindfulness and MartinisHow Empathetic Leadership Helps Remote Teams with Melissa Romo: Episode #74This week Joanne sits down with Melissa Romo, Vice President, Global Marketing and Author to discuss her new book, Your Resource Is Human, How Empathetic Leadership Can Help Remote Teams Rise Above.
In this lively and timely conversation, Melissa shares:
the truths about remote working
why hybrid work environments are the future
the importance of emotional connections in a remote/hybrid work environment
what it means to be an empathetic leader and why it is more important than ever
remote ready leadership behaviors
Warning: you w...2023-01-2641 minMarketing, Mindfulness and MartinisWhat To Do If (And When) You Get Fired: Episode #73In her first podcast of 2023, Joanne offers her advice on what to do if – and when – you get fired. She draws on her own personal experience to share seven tips on how to get to the other side in a better place than where you started.
Whether or not you are one of the many who is making the news as part of a recent layoff, tune in and bookmark this episode, because sooner or later losing a job happens to the best of us!
US Unemployment Data, December 2022
Tech Crunch Tech...2023-01-1915 minMarketing, Mindfulness and MartinisLeaving Twitter, Where I’ve been and Other Loose Ends Before Closing Out 2022: Episode #72In her last episode of 2022, Joanne talks about leaving Twitter, where she’s been, and wraps up some other loose ends before closing out the year.
Happy Holidays!
My open letter to Twitter
Is social media the tobacco of the 21st Century?
How Brand Social Values Are impacting Marketing: Episode #71
The 2022 Corporate Social Value Index
New Yorkers sick of being sick via the NYTimes
Post.News
Mark Cuban on Post.News
The War of Art by Steve Pressfield
2022-12-2212 minMarketing, Mindfulness and MartinisHow Brand Social Values Are Impacting Marketing With Michael Diamond: Episode #71In this episode Joanne is in conversation with Michael Diamond, a marketing and communications thought leader, former CMO of Time Warner Cable, NYUSPS Clinical Assistant Professor, and co-author along with Milos Bujisic and Jennifer Scott of the recently published 2022 Corporate Social Value Index.
They discuss the 2022 Corporate Social Value Index, purpose-driven marketing, how it’s changing the way in which brands are perceived, and the impact of social values on brand relationships with consumers. Michael also offers his perspective on career direction, networking, what he thinks about the idea of “going for your passion” and why it’s essentia...2022-11-0345 minMarketing, Mindfulness and MartinisWhy Thom Kennon Thinks Insights Are The Answer: Episode #70Joanne’s guest is Thom Kennon, a self-described shameful marketing shill” who he says has spent way too much time on Madison Avenue and inside holding company agency networks. He’s worked for such notables including Wunderman, Y and R, Agency Pure, and his own consultancy, Free Radicals. He calls himself a practitioner adjunct teaching Marketing at both NYU and the Katz School at Yeshiva University and also serves as the Director of Consulting for the YU Innovation Lab.
Thom has added author to his list of accomplishments, having just published, The Big leap – an Ethics of Insight...2022-09-2944 minMarketing, Mindfulness and MartinisHow International Companies and Entrepreneurs Can Make It in America with Matthew Lee Sawyer: Episode #69Matthew Lee Sawyer is a business and marketing strategist and the Managing Director for Rocket Market Development. He teaches graduate courses in business strategy and marketing communications at Columbia and NYU and is the author of, Make It In America, How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets which he discusses with Joanne today.
Matthew explains why he saw a need for this book, the importance of international investment to the US economy and the future of the country, and the nuances international companies and entrepreneurs face when entering this market...2022-09-2233 minMarketing, Mindfulness and MartinisBeing Your Best Vs. Being The Best: Episode #68Joanne is back and kicking off year three of the podcast with a reflection and excerpt from her forthcoming book, Creating Your Pitch, A Guide to Writing A Presentation That Engages And Sells. In addition to an update on what she did this summer, Joanne explores the difference between focusing on being your best and being the best and how one keeps you in the moment and the other takes you out of it.
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly p...2022-09-1509 minMarketing, Mindfulness and MartinisHow CHKP Is Transforming Non-Dairy Products with CMO Sharon Nevins: Episode #67This week Joanne is in conversation with Sharon Nevins, Chief Marketing Officer for CHKP, plant-based dairy products made from chickpeas.
They discuss Sharon’s marketing journey that led her to her current role, plant-based and purpose-driven products that are good for people and the planet, what it’s like to market a start-up, and of course the magic of the chickpeas!
More about Sharon Nevins on LinkedIn
More about CHKP and where to buy here.
Follow CHKP on Instagram and Facebook.
Marketing, Mindfulness, and Martinis – an unfiltered look at what's ch...2022-07-2839 minMarketing, Mindfulness and MartinisThe Power of Mirror Meditation with Psychologist Tara Well: Episode #66This week Joanne speaks with Tara Well, Associate Professor of Psychology at Barnard College to talk about her new book, Mirror Meditation: The Power of Neuroscience and Self-Reflection to Overcome Self-Criticism, Gain Confidence and See Yourself with Compassion.
Tara explains how Mirror Meditation works and how it can help us literally and figuratively see ourselves more honestly. She discusses the influence of social media and technologies like Zoom on our self-image, how talking to ourselves is a good thing and why you should consider video journaling.
Tune in to this enlightening and thought-provoking episode!
2022-07-0740 minMarketing, Mindfulness and MartinisWhat I'm Doing To Be More Productive This Summer And Why: Episode #65This week Joanne goes solo and talks about what she is doing this summer to increase her personal productivity and what to expect from the podcast in the next couple of months. She shares a few of her favorite tools that she uses to get done the stuff that needs to be done AND the stuff she wants to get done.
Joanne also reveals a big project she is determined to get finished before the end of summer!
The War of Art by Steve Pressfield
Spark Email App
Fantastical Calendar and...2022-06-2314 minMarketing, Mindfulness and MartinisWhat It Means To Be A “Boss Lady” According To Authors Courtney Davis And Leslie Hernandez: Episode #64The co-authors of B Is For Boss Lady, Courtney Davis and Leslie Hernandez join Joanne on the podcast today.
Leslie, a Senior Product Marketing Manager for Unity Technologies, and Courtney, a Marketing Consultant and CEO for Sunnyside Creative met when they were both working at Scholastic Publishing in New York. While sharing an office they discovered a shared passion for empowering young females. They joined forces and in their spare time they wrote, illustrated, and published a delightful children's book entitled, B is for Boss Lady, which is what they discuss today.
In today’s epis...2022-06-0229 minMarketing, Mindfulness and MartinisBitcoin, Crypto and NFTs Explained with George Benaroya: Episode #63George Benaroya is a Global Financial Executive who has managed operations for Procter & Gamble, Tetra Pak, Beiersdorf/Nivea as well as Private Equity firms. He has visited clients in over 190 countries, lived in 9 of them in Europe, Asia, and Latin America, and has led over 26 M&As. In his spare time, he teaches Finance for Marketing Decisions at NYU.
Joanne invited him on the podcast for a lesson in cryptocurrencies, Bitcoin, and NFTs, all that stuff people keep talking about and most of us don't fully understand. That is exactly what she got and more!
Tu...2022-05-1947 minMarketing, Mindfulness and MartinisBahriye Goren-Gulek on Mindfulness And Other Leadership Skills You Might Not Have Considered Before: Episode #62This week Joanne is in conversation with Bahriye Goren-Gulek, a brand strategy expert who has worked across the globe on both the client and agency side with organizations including Unilever, Kantar, Wallace Church, and The Art of Branding USA.
Bahriye is the author of Be: Become Your True Self and Inspire Those Around You and a Clinical Assistant Professor at NYUPS where she is the academic lead for the brand new Executive MS in Marketing and Strategic Communications Program that will launch in Fall 2022.
Their conversation spans everything from marketing to what it means to...2022-04-2836 minMarketing, Mindfulness and MartinisWhat It Means To Be A Conscious Marketer According To Jim Joseph: Episode #61This week Joanne is in conversation with Jim Joseph, a global marketing leader, Chief Customer Solutions Officer at IPG Health, the author of several books including his most recent, The Conscious Marketer, an educator and as he would say – most importantly a Dad.
They discuss what a conscious marketer means in 2022 and why paying attention and empathy are as important as creativity to being successful in marketing. Jim explains how he sees the difference between being conscious and taking a stand, the changing role of the CEO, acting with purpose and what transparency as a brand really me...2022-04-2142 minMarketing, Mindfulness and MartinisI Don’t Want To Live In A Metaverse. Here’s Why: Episode #60In today’s episode, Joanne riffs about her journey as an early digital adapter and why the metaverse might just be where she draws the line.
You can read the full transcript of this episode here.
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional...2022-04-1409 minMarketing, Mindfulness and MartinisLesley Jane Seymour on Reinvention at Any Age: Episode #59This week Joanne is in conversation with the always inspirational Lesley Jane Seymour.
A media entrepreneur, brand reinventor, keynote speaker, and micro-influencer working at the intersection of reinvention and dreams, Lesley is also the Founder and CEO of CoveyClub.
Lesley talks about her own reinvention after leaving the world of traditional publishing when More Magazine closed its doors in 2016, what she has learned about life as an entrepreneur, why she believes in lifelong learning, reinvention at any age, changing the world one person at a time, and where to get the best Snowballs in New Or...2022-04-0749 minMarketing, Mindfulness and MartinisJacqueline Strayer, Founder and Convenor, 2022 Global Brand Convergence: Episode #58This week Joanne is in conversation with Jacqueline Strayer, a communications and marketing expert, educator, and cultural enthusiast to discuss her newest endeavor as Founder and Convener of the Global Brand Convergence 2022 which launches on April 21.
More about Jacqueline Strayer here.
Follow Jacqueline Strayer on LinkedIn here.
Register to attend the Global Brand Convergence 2022 here.
Follow the event on Twitter here.
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. Each week Joanne of...2022-03-3135 minMarketing, Mindfulness and MartinisRyan Davis, Chief Digital Officer, People First, on Disinformation, Influencer Marketing and the State of Social Media: Episode #57Joanne welcomes back Ryan Davis, Chief Digital Officer and Founding Partner at People First, formerly Main Street One, a pioneer in relational marketing for brands.
They discuss the state of influencer marketing in 2022, how People First uses social media to advance positive narratives in advocacy and politics as well as in the corporate arena by sourcing authentic peer-to-peer content. Ryan explains how this helps combat misinformation and disinformation, how “the human factor becomes more important than ever in a world of automation” and how the network effect works.
Ryan also gives his thoughts on how we a...2022-03-1736 minMarketing, Mindfulness and MartinisWhat Are You Willing To Stand For? Episode #56What are you willing to stand for? It’s a tough question to answer, but as Joanne discusses in this week’s solo episode, one worth asking of ourselves, not just when it comes to our personal brands and our careers, but to us as humans.
Note: this episode was inspired by the actions of President Volodymyr Zelensky and the Ukrainian people this past week.
If you’d like to share with Joanne what you’re willing to stand for email her a note or a voice recording to info@joannetombrakos.com
Getting Your Pers...2022-03-0312 minMarketing, Mindfulness and MartinisAgapi Stassinopoulos on the Power of Prayer to Guide, Inspire, and Uplift You: Episode #55This week’s episode is devoted entirely to the mindfulness aspect of the podcast and who better to have as a guest to discuss that than Agapi Stassinopoulos, best-selling author and inspirational speaker. Agapi shares her wisdom, her humor and her insight as she and Joanne discuss her newest book, Speaking with Spirit, 52 Prayers to Guide, Inspire, and Uplift You.
They talk about the power of prayer in our lives, how easy it can be to access anytime, anywhere and how it can help us all better navigate these challenging times, keeping us more present and in the...2022-02-1043 minMarketing, Mindfulness and MartinisAndres Rincon, Senior VP, Sales for Canela Media On The Changing Multi-Cultural Marketplace: Episode #54This week Joanne is in conversation with Andres Rincon, the Senior Vice President of Sales for the East Coast, Mexico, and the LATAM expansion markets for Canela Media.
They discuss the current state of the multi-cultural marketplace, how that's changing and what it's like to launch a cutting-edge, free-to-stream digital media platform AND start a new job at the beginning of a pandemic.
They also talk about how the last two years has forced us to be more creative as well as how to keep the human aspect in an increasingly automated and transactional world.2022-02-0342 minMarketing, Mindfulness and MartinisCan You Earn Twice As Much In Half The Time? Jenny Blake Thinks So! Episode #53This week’s guest is Jenny Blake, an international keynote speaker, author, and the Founder of The Pivot Method. Her guiding principle is that you can earn twice as much in half the time! Jenny shows you how in her latest book, Free Time, Lose The Busywork, Love Your Business which is the topic of her conversation with Joanne in this entertaining and inspirational episode.
For a limited time, you can pre-order Free Time before the March 22 launch and buy one, get one, give one.
Subscribe to Free Time with Jenny Blake, the pod...2022-01-2737 min
Replay by NYU SPSJoanne Tombrakos - “Don’t Ever Expect That the Learning Stops Within Your Classroom”How do we tell stories through social media? Has the demand for a digital presence impacted the marketing industry? Join Professor Joanne Tombrakos and learn about her experience in navigating social media for personal and business branding.
You can check out her podcast, "Marketing, Mindfulness, and Martini" on Apple Podcast and Spotify, and her website at joannetombrakos.com.2022-01-2445 minMarketing, Mindfulness and MartinisMarc Somnolet, Global Marketing Leader talks Marketing and all things French: Episode #52This week Joanne sits down with Marc Somnolet, a global business and marketing leader with over three decades of experience in consumer products, leading brand and business strategy for companies that include L’Oreal, Reckitt, and Colgate Palmolive. He is currently the President of the French-American Chamber of Commerce, an independent business advisor for start-ups, and an adjunct Professor at NYU.
This lively conversation covers everything from the changes in marketing in consumer behavior and social consciousness to his French connections and passion for wine. Do not miss this episode!
Marc Somnolet on LinkedIn
F...2022-01-2054 minMarketing, Mindfulness and MartinisTariq Khan, CEO, Global Diversity Marketing on Leadership in Changing Times: Episode #51Joanne’s guest this week is Tariq Khan, CEO, Global Diversity Marketing, NYU Adjunct Professor, and the Author of a brand new book, Leadership in Changing Times. They discuss leadership bankruptcy, how leaders must become more adaptive in these changing times, the myths of leadership, and what makes a good leader in today’s world.
Follow Tariq Khan on LinkedIn
More about Global Diversity Marketing
Get a copy of Leadership in Changing Times here.
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – ...2022-01-1339 minMarketing, Mindfulness and MartinisOn The Subject Of Time: Episode #50Joanne kicks off 2022 with a look at time – how much of it we really have and some tips on how we can create more and get everything we have to and want to do accomplished in this brand new year!
It Takes An Egg Timer: a guide to creating the time for your life.
Intentioning: Sex, Power, Pandemics, and How Women Will Take The Lead for (Everyone’s) Good, by Gloria Feldt.
Free Time: Lose the Busywork, Love Your Business by Jenny Blake.
Jim Croce singing Time in a Bottle.
Mark...2022-01-0616 minMarketing, Mindfulness and MartinisMy One Prediction For 2022: Episode #49In her final episode of 2022, Joanne dives into what she thinks about the rash of predictions flooding articles, blogs, and podcasts as we end the year and how she struggled to get to this topic.
James Ede at BeHeard
Armchair Expert with Dax Shepherd
Instagram 2022 Predictive Trends Report
And Just Like That
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life...2021-12-2211 minMarketing, Mindfulness and MartinisWhy Paying Attention Is A Secret Weapon For Success: Episode #48Joanne goes solo this week with her thoughts on the Attention Economy and why paying attention – to something other than your mobile phone – is a secret weapon for success!
Pretend It’s A City
Red Notice
Liz Kaplow: Episode #35
John Cappella: Episode #33
Dr. Christian Busch: Episode #21
Bed Bath and Beyond closing stores
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and re...2021-11-1814 minMarketing, Mindfulness and MartinisGina Garrubbo, President and CEO of National Public Media On What’s Changed And What’s Not In The Media Business: Episode #47This week Joanne talks to Gina Garrubbo, the President and CEO of National Public Media.
Gina shares her stellar career journey starting as a sales assistant, the changes she’s seen in the media landscape from traditional media to digital, what it’s like to represent legacy brands like PBS and NPR, why educating and informing is so critical to getting our messages out and how her entrepreneurial approach has served her so well.
Warning: you will be very inspired by Gina’s journey!
Follow Gina on LinkedIn
More about National Public...2021-11-1130 minMarketing, Mindfulness and MartinisHow The Organic Project Is Changing The Rules Of What It Takes To Build A Business With Purpose: Episode #46This week Joanne’s guests are Denielle Finkelstein and Thyme Sullivan, the founding partners of The Organic Project – which is in the business of crafting period products that are 100% organic cotton, plant-based and eco-friendly – “Better for You, Better for the Planet, Better for Others “ – but as you will learn in this lively conversation, this is a venture with a mission much bigger than just selling a great product.
These two entrepreneurs (who happen to be cousins) left their respective corporate jobs working for companies that include Pepsico, Nestle, Kate Spade, and Talbots. While their professional experience has served them w...2021-10-2153 minMarketing, Mindfulness and MartinisMarc Champagne On Why You Are One Question Away From A Different Life: Episode #45This week’s guest is Marc Champagne, a Mental Fitness Strategist, Speaker, and Trainer, a podcaster and Host of Behind the Human, and now an Author of a brand new book, Personal Socrates, a modern-day approach to The Socratic Method.
In this inspiring, timely, and universally relevant discussion, Joanne and Marc talk about questions – are we asking the right ones, the best ones, and are we asking enough of them. Marc also explains why he believes you are one question away from a different life.
Behind the Human
Where to buy Personal Socrates
...2021-10-1436 minMarketing, Mindfulness and MartinisWhen Cancer Struck These Three Sisters Decided To Fight Back – Like Girls: Episode #44This week Joanne sits down with the Founders of We Fight Like Girls, a 501C pending non-profit dedicated to supporting young women with cancer. In this inspiring conversation, you will learn how three sisters, Mikaela Rix, Marguerite Rix, and Morgayne Rix figured out a way to create something good when one of the three young women got cervical cancer and within a year another got breast cancer.
You’ll learn how humor, love, and the support of family and community got them through, how early detection helped them beat cancer, and how they decided they wanted to ra...2021-10-0758 minMarketing, Mindfulness and MartinisGloria Feldt On Why Intentioning Is The Secret Sauce For Women Leaders: Episode #43Joanne welcomes back to the podcast, Gloria Feldt, best-selling Author, Co-Founder, and President of Take the Lead and acclaimed expert on women, power, and leadership to discuss her brand new book, Intentioning: Sex, Power, Pandemics And How Women Will Take The Lead For (Everyone’s) Good.
In this inspiring discussion, they discuss Gloria’s Leadership Intentioning Tools that start with changing intentions from a noun to a verb, what’s held women back, how what makes you different is what sets you apart, what men can do to support women in leadership, and yes, sex, power, and pandemi...2021-09-3049 minMarketing, Mindfulness and MartinisChanging Food and Changing Life with Social Entrepreneur, Diane Hatz: Episode #42Joanne welcomes Diane Hatz, the Founder and Executive Director of the non-profit Change Food, CEO of the Whole Healthy Group, and self-proclaimed porch sitter to the podcast!
In this lively and engaging conversation, Diane shares her career path from her first job in the record business at Island Records and living in New York City to the non-profit world and becoming a social entrepreneur, creative changemaker, and healthy food advocate and relocating to Santa Fe, New Mexico.
Listen in to learn more about food as a human right, community refrigerators, giving walls, and reevaluating and...2021-09-2435 minMarketing, Mindfulness and MartinisAnd so, Season #2 Begins: Episode #41We are back with the second season of Marketing, Mindfulness, and Martinis!!
Joanne opens up with a special mindfulness edition in which she takes a look at a few of the first steps she’s taken since August and the perspective each one helped her to gain as she forced herself to push past her apprehension.
Episode #25: Why Gloria Feldt Believes We Should Carpe the Chaos
Intentioning: Sex, Power, Pandemics, and How Women Will Take The Lead for (Everyone’s) Good by Gloria Feldt
Bird by Bird by Anne Lamott
2021-09-1711 min
The Redundancy podcastWhy you need to create, manage and curate your personal brand; in conversation with Joanne TombrakosIf you don’t manage your personal brand then Google will.You’ve got a good track record of employment, many years of developed skills and hard won knowledge. Recruiters know who you are, they can see from your resume/CV what you can do. So you don’t need a personal brand, right?But you already have a personal brand whether you like it or not - is it the brand you want recruiters to see? Does it reflect what you want to say and how it projects you? And just what does it say it about...2021-08-3124 min
Marketing, Mindfulness and MartinisReflections On A Year Of Podcasting: Episode #40This week Joanne goes solo as she celebrates 40 episodes of the podcast and reflects on her first year of podcasting. Procrastination, commitment, grief, and what it takes to make stuff grow are the topics she manages to squeeze into this brief episode before taking the rest of the month off.
The show will be back in September with fresh episodes. Until then if you have a question for Joanne or a suggestion for the podcast, please send a note to info@joannetombrakos.com
Where it all started: Episode #1
When Life Gets In The...2021-08-0609 min
Marketing, Mindfulness and MartinisVince Rocco on the State of Real Estate in New York – Episode #39This week Joanne welcomes back Vince Rocco, Senior Real Estate Advisor, Licensed Real Estate Broker for Brown Harris Stevens, host of Good Morning New York Real Estate, and certified Real Estate Instructor for the NY Real Estate Institute.
Vince was Joanne’s very first guest on the podcast on September 3, 2020. At that time that there was no vaccine, we were just starting to venture out of our homes, we had a different President and the prediction was that New York – as well as the New York Real Estate market, was dead forever. In this episode, we take a loo...2021-07-2936 min
Marketing, Mindfulness and MartinisCecile Hofer on Leadership, Empathy and the State of the Workplace: Episode #38Joanne’s guest this week is Cecile Hofer, the Co-Managing Partner of Amrop, Hofer Tan, a global executive search and leadership consulting firm based in Singapore.
Cecile offers her global perspective on leadership, empathy as a job qualification, and the state of the job market as we move into a post-pandemic world. They also chat about the Paresa Collection, an offshoot of Amrop, which offers immersive leadership retreats and was created out of the idea that “knowledge never retires.”
Tune into this episode for insight and inspiration!
Follow Cecile on LinkedIn
Follow...2021-07-1634 min
Marketing, Mindfulness and MartinisThe Business of Writing and Publishing with Entrepreneur Jane Friedman: Episode #37This week Joanne sits down with Publishing Consultant, Entrepreneur, Author of The Business of Writing, and the Founder and Editor of The Hot Sheet, Jane Friedman.
They talk about the business of writing, why marketing and building a brand is essential for writers who are serious about writing to earn money, and how a decision to leave a position that was no longer working for her, spurred this entrepreneur to create a thriving business built on sharing knowledge from a place of generosity.
While this early adopter of social media focuses her business on writers, h...2021-07-0938 minMarketing, Mindfulness and MartinisJust Because It’s On The Internet Does Not Make It True – Episode #36Joanne goes solo in a rant on how the Internet, social sharing algorithms, and cable news distort our ability to distinguish fact from opinion and offers some tips on what we can do about it.
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on ti...2021-07-0213 min
Marketing, Mindfulness and MartinisHow Liz Kaplow, Founder and CEO of Kaplow Has Been Changing Conversations Since Day 1: Episode #35Liz Kaplow founded Kaplow Communications at a time when a woman launching her own shop was still pretty rare. Thirty years later, with Liz leading the way, Kaplow continues to change the conversation in PR and Communications.
Listen in as Joanne chats with this visionary entrepreneur, past President of NYWICI, mentor to many women, and recipient of the Matrix Award (among other honors). Liz talks about how remaining agile, listening, building relationships, gratitude, and a focus on trust, respect, energy, and enthusiasm has kept her and the agency relevant and competitive – even during these unprecedented times!
...2021-06-1846 minMarketing, Mindfulness and MartinisHow A Serendipitous Encounter Was The Seed Of A Career At Diageo With Eileen Hanna Yague: Episode #34There is nothing quite like seeing the success of a former student and having her as a guest on the podcast!
In this week’s episode, Joanne does just that as she sits down with Eileen Hanna Yague, a global expert in brand management, cultural storytelling, and integrated communications and the Head of Standard Scotch and Lifestyle Whiskies at Diageo, UK.
They talk all things alcoholic and non-alcoholic, the growing new sector of the beverage industry as Eileen shares the serendipitous encounter in high school that eventually led her to working for Diageo, as well as h...2021-06-1136 minMarketing, Mindfulness and MartinisHow the Porsche Experience Continues to Evolve as the Brand Electrifies with VP John Cappella: Episode #33This week Joanne’s guest is John Cappella the Vice President for Porsche North America where he oversees operations for privately owned Porsche dealers in Area East.
They chat about all things Porsche including the history of this iconic brand, how experience defines what Porsche is and how the brand continues to evolve as they commit to electrifying their fleet of vehicles with a goal of 80% completely or partially electric by 2030. They also discuss the challenges of electrifying, driverless cars, charging stations, and how electric cars open up a new frontier in design.
This is an...2021-06-0435 minMarketing, Mindfulness and MartinisThis One Is For The Class Of 2021: Episode #32Joanne goes solo this week with an episode dedicated to the Class of 2021 – what she would say had she been asked to give a commencement speech – which for the record – she was not! Based on an earlier blog post on the same topic, this audio version has been updated to fit the times.
If you like it please share!
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. . Each week Joanne offers a mixture of diverse and real-life conversations...2021-05-1514 minMarketing, Mindfulness and MartinisDr. Lilian Ajayi Ore on Data Privacy, Adjunct Faculty in Higher Ed and Giving Back: Episode #31This week Joanne chats with Dr. Lilian Ajayi Ore. Dr. Ajayi Ore is the Chief Learning Officer and Managing Partner at Lilian Ore Consulting, the Founder of the Global Connections for Women Foundation (GC4W), and a Professor at NYU.
Joanne and Lilian discuss what the end of third party cookies will mean for data collection in marketing, what she found in her research on the increased use of adjunct faculty in Higher Ed, the work Global Communications 4 Women is doing to promote gender diversity and empowerment for women and youth and her secret to managing it al...2021-05-0740 minMarketing, Mindfulness and MartinisDavid Meerman Scott On What’s Changing And What’s Not In Marketing: Episode #30In celebration of Episode #30, David Meerman Scott joins Joanne on the podcast.
A globally recognized marketing strategist, entrepreneur, investor, and advisor to emerging companies, and the bestselling author of 12 books, including Fanocracy and The New Rules of Marketing & PR, David shares his views on how best to market in a world where you can generate your own attention, why he thinks Facebook’s AI algorithm is so destructive and why marketers don’t need to feed that beast to be effective. He also offers his thoughts on LinkedIn profiles and the future of Clubhouse and what he believe...2021-04-3041 minMarketing, Mindfulness and MartinisWhat I Learned From 12 Years On Twitter: Episode #29We’re taking a break this week from having a guest on the podcast with a special solo episode with Joanne in which she reflects on what she’s learned from spending twelve years on Twitter, what she has – and doesn’t have – to show for it, and whether she should stay or go.
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in thei...2021-04-2312 minMarketing, Mindfulness and MartinisHow Balancing Hustle With Flow Is Key To Success with Theo Prodromitis: Episode #28This week Joanne sits down with the CEO and Founder of Spa Destinations, Author of The Balance Between Hustle and Flow, and fellow Greek, Theo Prodromitis. Theo shares how her entrepreneurial spirit and willingness to learn helped her to build her business as an Amazon seller – that and learning how to know when to hustle and when to go with the flow. Theo talks about what she calls hustle shaming, dealing with the fear of loss, and how learning to listen to ourselves and trust our gut might be the best advice we get.
Connect with Theo...2021-04-1641 minMarketing, Mindfulness and MartinisHow VaynerSpeakers is Disrupting the Speaking Industry with CEO, Zach Nadler: Episode #27This week Joanne welcomes Zach Nadler, CEO of VaynerSpeakers to the podcast. Zach shares how he went from NYU to Creative Artists Agency to partnering with Gary Vaynerchuk to shake up the speaking industry by creating a new and disruptive approach to representing innovative speakers.
Joanne and Zach talk about the future of events – virtual and real-life, how he and Gary have been creating virtual events as far back as 2012 and how that helped in adapting when the pandemic hit, what it takes to be a great speaker, why it’s harder than it looks, and why listen...2021-04-0945 minMarketing, Mindfulness and MartinisHow PR Has Digitally Transformed with Kathryn Soman: Episode #26This week’s guest is Kathryn Soman, a corporate and marketing communication expert and Director of Corporate Communications at Metro Health Plus. Joanne and Kathryn talk about how PR has become a digitally-focused initiative and the advantages that brings to the business of getting your message out. Kathryn shares timely examples of how her organization was able to reach the people who most needed healthcare during the pandemic. A twice NYU graduate, Kathryn discusses the blurring of the lines between marketing and PR, the acceleration of digital transformation, and her advice as to what she thinks one needs to be...2021-04-0234 minMarketing, Mindfulness and MartinisWhy Gloria Feldt Believes We Should Carpe the Chaos: Episode #25This week Joanne talks with Gloria Feldt, the co-founder and President of Take The Lead Women. A nationally acclaimed expert on women, power, and authentic leadership, former president and CEO of Planned Parenthood, and the author of No Excuses: 9 Ways Women Can Change How We Think About Power Gloria has been recognized by Vanity Fair, Glamour Magazine, She Knows Media, the Women’s Economic Forum and Forbes for her extraordinary leadership and the work she has done to advance women in leadership.
Joanne and Gloria talk about how women have been socialized to have lower levels of inten...2021-03-2645 minMarketing, Mindfulness and MartinisCreating Innovation in a Virtual World with Dr.Maria Blekher: Episode #24Dr. Maria Blekher, the founding Director of the YU Innovation Lab at Yeshiva University joins Joanne on the podcast today. They talk about how the YU Lab is connecting start-ups based in New York City and Israel, what she sees as the real growth areas in the tech sector, how the pandemic has accelerated this borderless innovation hub and the advice she has for entrepreneurs.
Dr.Maria Blekher
YU Innovation Lab
YU Innovation Lab on Medium
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in bus...2021-03-1933 minMarketing, Mindfulness and MartinisThe Consumer Trends To Look For in 2021 with Geoffrey Colon: Episode #23This week Joanne sits down with Geoffrey Colon, Head of the Brand Studio at Microsoft Advertising to talk about the 2021 Consumer Trends Report Microsoft published in partnership with Suzy.
If that sounds a bit too dry for you, it’s not!
Joanne and Geoff wander a bit and manage to fit in the future of advertising, streaming audio, subscription models, TikTok, Clubhouse and what Geoffrey means by “everything is a remix”. That plus the fascinating trends that are in this report including what they call People, Planet, Profit and Virtual/Physical Balance make for a fun and...2021-03-1253 minMarketing, Mindfulness and MartinisHow to Build Your Own Dream Network – Even in a Pandemic with Kelly Hoey: Episode #22Joanne’s guest this week is Networking Expert and Author of Build Your Own Dream Network, Kelly Hoey.
Joanne and Kelly discuss the importance of networking to build your career, how to network – even when you don’t want to, and why networking is part of … yes…marketing yourself! This episode is lively and full of lots of great career tips.
Kelly Hoey’s website
Build Your Own Dream Network – the book
Kelly on LinkedIn
Kelly on Twitter
Kelly on Instagram
The post How to Build Your Own...2021-03-0537 minMarketing, Mindfulness and MartinisHow Serendipity Can Be Cultivated To Create Luck and Innovation with Dr. Christian Busch Episode #21Dr. Christian Busch, the director of the Global Economy program at NYU’s Center for Global Affairs, a Visiting Fellow at the London School of Economics (LSE), co-founder of Leaders on Purpose and the Sandbox Network, as well as the author of The Serendipity Mindset, The Art and Science of Creating Good Luck is this week’s guest.
In this enlightening and entertaining episode, Joanne and Christian discuss the difference between smart luck and blind luck, how being mindful can help us to create more serendipity in our lives and how cultivating our luck can stimulate creativity and in...2021-02-2643 minMarketing, Mindfulness and MartinisWhat Everyone Should Know Before Sending That LinkedIn Invite to a Stranger: Episode #20In honor of making it to Episode #20, Joanne goes solo with a bit of a rant on what everyone should know before sending a LinkedIn invite to a stranger. Using real-life examples of what’s crowding her inbox these days, Joanne offers her insights on what not to do and what happens when someone does it right.
Shout outs in this episode to
Vince Rocco, Episode #2
Todd Cherches, Episode #5
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health – and How We Must Adapt
The post...2021-02-1918 minMarketing, Mindfulness and MartinisHow The Basic Rules Of Marketing Are Helping Libraries Reimagine Their Role In Communities with David Vinjamuri, Episode #19David Vinjamuri is a nationally recognized Branding Expert, Library Advocate, the founder of Thirdway Brand Trainers, and the author of Accidental Branding, How Ordinary People Build Extraordinary Brands. He is also an Associate Professor of Marketing at NYUSPS. In this week’s episode, David talks about his serendipitous journey to using his marketing and merchandising skills to help libraries reimagine their role in our communities in a post-pandemic world as well as the importance of this respected institution as a tool for discovery in a world of many choices. If you love libraries as I do, you will not wan...2021-02-1242 minMarketing, Mindfulness and MartinisIf You Thought Clean Meant Natural In Skincare, Mike Indursky, Founder of Hear Me Raw Will Tell You Why It Doesn’t #18If you thought clean meant natural skincare, this week’s episode with Mike Indursky, the Founder of Hear Me Raw will enlighten you to the difference. This beauty and wellness industry veteran explains how he is seeking to change the industry from the products to the packaging. Mike also talks about what it’s like to go from leading major beauty and wellness brands like Bliss and Burt’s Bees to striking out on his own, creating a brand that is committed to social and environmental issues and his adventures launching a new company just as we entered a global...2021-02-0539 minMarketing, Mindfulness and MartinisWhat You Need To Know About Climate Change And Climate Justice With Dr. Carolyn Kissane #17Dr. Carolyn Kissane, Academic Director for the Center of Global Affairs at NYUSPS and a non-resident fellow at the Payne Institute on Foreign Relations breaks down what we need to know about climate change, climate justice, and how the Biden Administration can get the United States back on track. Joanne and Carolyn also discuss why education is key in understanding our role in the environment, why a resource assessment is something we all should do, and the plans for the new NYUSPS Climate Justice and Sustainability Lab.
Follow Carolyn Kissane on Twitter and LinkedIn
NYUSPS...2021-01-2949 minMarketing, Mindfulness and MartinisWisdom from a Conversation Architect, Linda Descano – Episode #16This week Joanne welcomes Linda Descano, Merged Media Strategist, Conversation Architect, and EVP for Red Havas. Linda offers her wisdom and perspective on marketing in a pandemic, how we adapt, what’s changing, what’s next, and what it means to be a conversation architect. She also shares her thoughts on the state of social media, building your personal brand, and why #PropelWithPurpose is her hashtag of choice.
“Be comfortable with being uncomfortable. Nothing stands still. ” – Linda Descano
“We each need to think carefully about how we engage. We can bring decorum back to social conversation...2021-01-2238 minMarketing, Mindfulness and MartinisHow to Find the Perfect Apology with Author Susan Shapiro: Episode #15This week Joanne welcomes best-selling author Susan Shapiro to the podcast. She’s written for the NY Times, WSJ, Washington Post, L.A. Times, Elle, Oprah, New York Magazine, and Wired. Her credits also include thirteen books her family hates, among them Five Men Who Broke My Heart, The Byline Bible, and her just-released memoir, The Forgiveness Tour: How to find the Perfect Apology.
Sue talks about her career journey, teaching writing in the world of Zoom, and of course, her fabulous and very timely new book, How to Find the Perfect Apology.
For more abou...2021-01-1536 minMarketing, Mindfulness and MartinisIt Still Takes An Egg Timer – Managing Time In 2021 – Episode #14The first episode of 2021 is about time – what we do with it – how we manage it – and an analog tool Joanne uses that helps her get stuff done.
It Takes An Egg Timer, a guide to creating the time for your life is available on Amazon.
Marketing, Mindfulness, and Martinis an unfiltered look at what's changing and what's not in business and life is a weekly podcast hosted by Joanne Tombrakos. Joanne is a Professor of Marketing at NYU and the Katz School at Yeshiva, a Digital-First Marketing and Business Strategist, Personal Brand Advisor, an Author, a...2021-01-0814 minMarketing, Mindfulness and MartinisWhy Q the Stylist Thinks Your Wardrobe Is A Tool For Life – Episode #12This week Joanne talks with Katie Quinn, Wardrobe Stylist also known as Q the Stylist. They discuss what your personal style means, the inner work it requires to make your wardrobe work for you (even in a pandemic), color theory, virtual styling, the pluses and minuses of using AI and Augmented Reality to get the job done, and her prediction on the correction the retail market needs to make to be more sustainable.
Follow Katie on Instagram. Subscribe to her newsletter here.
Marketing, Mindfulness, and Martinis an unfiltered look at what's changing and w...2020-12-1132 minMarketing, Mindfulness and MartinisEpisode #11 with Nadina Guglielmetti, VP Marketing, The Vitamin ShoppeThis week’s guest is Nadina Guglielmetti, a true Digital Marketing veteran and Vice President, General Manager, Marketing at The Vitamin Shoppe.
Joanne and Nadina talk retail in the pandemic, why marketers need to educate, what it means to be a data geek, mixing old school marketing tactics with new ones, what the legalization of marijuana means for marketers, why staying curious is a good trait for marketers and Stanley Tucci’s secret to making a martini.
Vitamin Shoppe What’s Good Blog
Marketing, Mindfulness, and Martinis an unfiltered look at what's changing and wha...2020-12-0434 minMarketing, Mindfulness and MartinisFinding Gratitude In The Year From Hell – Episode #10Joanne celebrates reaching ten episodes of the podcast with a solo dedicated to finding gratitude in 2020, also known as the year from hell. She talks about gratitude rituals, being grateful for what is, even when what is may not be what you want it to be, and how starting with the small stuff helps her remember how much she has to be grateful for. There's also a special shout out to her beloved Mom, who passed this October and offered her the best example of what it means to choose gratitude no matter how tough things get.
M...2020-11-2510 minMarketing, Mindfulness and MartinisEpisode #9 Ranjana Choudhry, VP of Advertising and Social Media, Wakefern FoodsThis week Joanne chats with Ranjana Choudhry, a global marketing and communications leader and currently the Vice President of Advertising and Social Media for Wakefern Foods. A fellow NYU Professor, Joanne and Ranjana discuss marketing silos, social media, philosophies of advertising and what it’s like to start a new job in a pandemic!
The post Episode #9 Ranjana Choudhry, VP of Advertising and Social Media, Wakefern Foods appeared first on joanne tombrakos.
2020-11-2035 minMarketing, Mindfulness and MartinisEpisode #8 The Lesson We Can All Take From Joe Biden’s WinIn her first solo episode on the podcast, Joanne Tombrakos reflects on a lesson we can all take from Joe Biden’s Presidential win.
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos.
Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more...2020-11-1314 minMarketing, Mindfulness and MartinisEpisode #7 with Aulston Taylor, Chief Development Officer for St. Augustine HSThis week Joanne talks with Aulston Taylor, the Chief Development Officer for St. Augustine High School in New Orleans, a board member for the Preservation Resource Center and the New Orleans African American Museum, and most importantly……one of Joanne’s former NYU graduate students!
They talk about what it’s like to leave a corporate job at BET to fundraise for your alma mater, the current moment for Black Lives Matter, living without an expense account, and what it means to truly give back.
Follow Aulston Taylor on Instagram, LinkedIn, or Twitter.
For more...2020-10-3040 minMarketing, Mindfulness and MartinisEpisode #6 Yes…and… with Rebecca StuardThis week’s guest is the Co-Founder and Creative Director for Improvolution, New York City’s only character-based improv school, an Adjunct Professor at Pace, a Background Player on SNL and Joanne’s former bartender – Rebecca Stuard.
Joanne and Rebecca discuss why Improv is more than a way to create comedy sketches, how learning Yes…And… can change your business and your life, why the US Senate could use some Improv training and Happiness Hours.
For more information on Rebecca and how to take a class at Improvolution click here.
Follow Improvolution and Rebecca on In...2020-10-1646 minMarketing, Mindfulness and MartinisTodd Cherches on Visual LeadershipThis week’s episode features NYU colleague and the CEO of BigBlueGumball, Todd Cherches. Todd is the author of VisuaLeadership, Leveraging The Power of Visual Thinking in Leadership and in Life. In this lively conversation, Joanne and Todd talk about what it means to get people to really see your message, redefining what a leader is in 2020, understanding the language of your audience, visual metaphors, and bad bosses plus you get a quick primer on Todd’s passion skill matrix.
Connect with Todd here.
Buy his book here.
The post Episode #5 Todd Cherches on Vis...2020-10-0937 minMarketing, Mindfulness and MartinisEpisode #4 Agapi Stassinopoulos On Thriving In A PandemicJoanne welcomes inspirational speaker, workshop facilitator at Thrive Global and best-selling author of Unbinding the Heart and Wake Up to the Joy of You, Agapi Stassinopoulos to the podcast. They discuss the importance of breathing, meditation and Greek culture, how the mission of Thrive Global is more important than ever in these challenging times and what it means to be truly authentic to your personal brand message. Agapi welcomes listeners to email her to receive free meditations at Agapi at unbindingtheheart.com and to follow her on Instagram.
The post Episode #4 Agapi Stassinopoulos On Thriving In A Pa...2020-09-2536 minMarketing, Mindfulness and MartinisRyan Davis On What You Need To Know About Misinformation, Disinformation And BotsThis week Joanne welcomes Ryan Davis, creative executive, thought leader, Chief Digital Officer and Founding Partner of Main Street One whose goal is “repairing harmful narratives and cultivating positive ones through machine learning and automation.”
Joanne and Ryan talk misinformation, disinformation, bots, and sock puppets, how this is harming our social discourse, what Main Street One is doing about it, and how to be the co-host of Out of Office – A Travel Podcast when no one is traveling.
Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a w...2020-09-1130 minMarketing, Mindfulness and MartinisEpisode #2 Vince Rocco on Real Estate in New YorkThis week’s episode features Vince Rocco, a licensed real estate broker for Halstead in New York City, the host of the popular Good Morning New York Real Estate Radio Show on Voice America, and a member of the faculty at the New York Real Estate Institute.
Joanne and Vince discuss how the pandemic has disrupted the Real Estate market, whether it’s time to buy or sell, the future of New York, how Real Estate pros market themselves and how to manage oneself amidst the craziness.
Marketing, Mindfulness and Martinis – an unfiltered look at what's...2020-09-0337 minMarketing, Mindfulness and MartinisWelcome to Marketing, Mindfulness and Martinis - Episode #1Hello … I’m Joanne Tombrakos and I want to introduce you to my brand new podcast, Marketing, Mindfulness, and Martinis – unfiltered real-life conversations or as I like to say …opinions shaken not stirred with people who are navigating the disruption in their businesses and their lives as we make our way to the next normal.
So what you need to know about me… is that I do a lot of thingS
I'm a storyteller, a digital-first marketing and business strategist. I teach marketing to grad students at NYU and the Katz School at Yeshiva and I use my m...2020-08-2202 min
Disruptive FMDfm 22: Marketer’s Re-Education | Techmedia | Machine BiasIn episode 22 of the audio guide at the intersection of tech, media, business and popular culture we speak with Assistant Professor of Digital Marketing Joanne Tombrakos of New York University about the need to re-educate marketers. What is big tech? Media or tech? And many think machines don't have bias. The issue? They're programmed by humans who do.Plus new music from Vi Mode Inc. Project and Seamus Haji & Mekkah.Connect with us on socials @DisruptiveFM#DisruptiveFM #dfm #Microsoft #BrandingStrategyInsider #iOgrapher2018-10-1314 min
The Penduka PodcastEpisode 025 : Process + The Multitasking Myth In this week's episode we're unpacking the persistent myth of multitasking, with the sixth letter of the PROCESS acronym, S: Stop Switchtasking. What You'll Hear: We know how to get things done, mastering the art of doing #allthethings, but this nasty habit has us constantly distracted and is having a profoundly negative effect on just about every aspect of our lives, from our marriages to our businesses. Here's the deal: multitasking isn't actually a thing. It's a persistent myth, and understanding what's actually happening, and how to change it, can be quite liberating. "Multi-tasking is great in the kit...2017-03-2000 min
Smart, Amazing Conversations with Dr. NancyJoanne Tombrakos: Your Story Is Your Personal BrandJoanne Tombrakos advises us to know every part of our story and stay open to what happens next to create a successful personal brand for on line success.2015-11-1025 min
Literally SocialAuthor Joanne Tombrakos dishes on The Secrets They Kept Choosing Not To Wait I learned how to handle rejection early in my twenty-five year career as a media sales executive. I also learned not to accept no for an answer. So when the publishing industry showered me with rejection letters, I decided to carve my own path to [...]2012-02-2800 min