Shows
10PlusBrandBrand Building Strategy: The Five Elements For Thriving in the Digital Age_Season 2, Episode 56_Joanne Z. TanHere are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose.
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(1) Brand positioning and brand building strategies
(2) Tell your brand story
(3) Brand image and brand equity
(4) Building a brand community
(5) Test and learn
and the Importance of a brand audit
A brand building strategy makes you stand out from the competition with powerful value propositions, a unique identity, and exceptional customer experience. It builds trust and loyalty among your e...2025-06-0908 min
10PlusBrandInterview of Fiona Ma, California Treasurer, Candidate for Lieutenant Governor_Joanne Tan_Episode 54, Season 2Fiona Ma, California State Treasurer since 2019 and running for lieutenant governor in 2026, discussed her political journey, including her decision to switch from governor to lieutenant governor due to the high cost and crowded field.
She highlighted her experience in housing, economic development, and agriculture, emphasizing the need for affordable housing and workforce housing. Ma also addressed the challenges of COVID-19, the importance of financial literacy, and the impact of tariffs on California's economy. She stressed the importance of diversity, inclusivity, and community engagement in her leadership.
This interview consists of four parts:
(1) Fiona Ma's present role as...2025-04-181h 26
10PlusBrandHyper Personalized Messages by AI Can Result in Loss of Consumer Trust & Company Profit_Episode 53, Season 2It is getting more difficult to tell AI generated, hyper personalized messages from human ones.
A friend told me recently that he called a company’s customer support, and was misled into believing that he was talking to a real human. Some time into the conversation, he realized the “person” he was conversing with was AI. “I don’t like it at all.” He said.
I, too, was almost fooled by a so-called “hyper personalization” email message generated by AI. Now, I invite you, the audience, to read this email - can you tell if it came from a real perso...2025-04-1207 min
10PlusBrandFinancial Crisis, Crypto, Regulations, AI, Danger of Synthetic Data, Future Economy_Interviews of Notables and Influencers_Tammy Roust_by Joanne Z. Tan_Episode 52, Season 2Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more...
This ENTIRE interview has three parts:
- 1st part consists of Tammy Roust’s career journey from NASA to Fin Tech and her hands-on experience with AI almost 20 years ago, then the important roles she played at th...2025-04-041h 07
10PlusBrandWant to get ahead of AI Search? - Focus on User Experience (AIUX), Brand Experience, AIXD_ Joanne Z. Tan_Episode 51, Season 2The point is: AI search can never replace face to face user experience. Human to human brand experience is ultimately the next level of goods and services in the age of AI search.
From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ...
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Part of the upcoming book by Joanne Z. Tan:“Brand Building for...2025-03-3107 min
10PlusBrandHow to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona.
Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.
But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed.
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Watch i...2025-03-1410 min
10PlusBrandEmilia Perez and the Oscar 2025_Joanne Z. Tan_Episode 49, Season 2Will trans gender phobia, self censorship, political correctness, and culture war prevent the Academy from awarding the best picture to the movie Emilia Perez? Will Oscar award the most powerful art? Will the 2025 Oscar live up to the test?
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© Joanne Z. Tan All rights reserved.
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10PlusBrand2025 Super Bowl Best 3 TV Ads_Joanne Z. Tan_Episode 48, Season 2Do Super Bowl commercials have to reply on celebrities to be effective?
For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities:
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© Joanne Z. Tan All rights reserved.
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand...2025-02-1002 min
10PlusBrandTo Answer "What is a Personal Brand", Get in Touch with Yourself Is the First Step_Joanne Z. Tan_Season 2, Episode 47Being true to yourself is the key to unlock what is a personal brand, - your own unique brand.
There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet. You are a gift of life in your own unique way.
Start to treasure that gift - yourself.
Then you will have peace.
Then you c...2025-02-0206 min
10PlusBrandSynthetic Data in AI and the Toxic Assets in Financial Crises_Joanne Z. Tan_Season 2, Episode 46Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash?
Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic?
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© Joanne Z. Tan All rights reserved.
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(About 10 Plus Brand: In addition to the “whole 10 yards”...2025-01-1305 min
10PlusBrandWhy Brand Building is Vital for the Post AI 2nd Renaissance and the Knowledge Economy_Joanne Z. Tan_Season 2, Episode 45If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance.
AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services. In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage.
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© Joanne Z. Tan All rights reserved.
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- Dow...2025-01-0808 min
10PlusBrandBeyond AI - Originality Is the Winner! _ Joanne Z. Tan _ Season 2, Episode 44As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters.
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© Joanne Z. Tan All rights reserved.
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
...2025-01-0804 min
10PlusBrandHow to Grow (or Shrink) in the New Year - Overcome Your Self Limiting Beliefs_Joanne Z. Tan_Season 2, Episode 43You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs.
Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not.
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© Joanne Z. Tan All rights reserved.
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation...2024-12-3005 min
10PlusBrandHow Many of the Seven 2024 Predictions Did Joanne Tan Get Right?_Season 2, Episode 42Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond?
Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election.
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© Joanne Z. Tan All rights reserved.
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creati...2024-12-1604 min
10PlusBrandPersonal Brand Building for Board Member Candidates and Board Assessment Improvement_Season 2, Episode 40To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced.
Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first step for aspiring board members, before they develop their LinkedIn profile, board bio, and resume, and what can a board do to i...2024-11-0409 min
10PlusBrandThe Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live.
This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law. This is against the “one person, one vote” principle. This is a non-partisan issue.
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Across the political spectrum, advocates for abolishing the electoral college system include Brookings Instit...2024-10-2704 min
10PlusBrandAI Generated Reality and the Slow Oblivious Death of Human Race_Joanne Z. Tan_Season 2, Episode 38The great irony: The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas. At least one of these AI godfathers is not optimistic about AI:
Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it’s like to have things smarter than us”. Hinton has frequently voiced fears of an AI apocalypse.
Joanne Z. Tan likens it to an "Oblivious Death" syndrome, very muc...2024-10-1005 min
10PlusBrandA Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37
Is our system-to-system way of modern living in harmony with the celestial way of life? Poet Joanne Z. Tan analogizes religion as a pinhole into infinity.
"Through a Pinhole into a Multiverse"
By Joanne Z. Tan
(To watch this as a 2-min video
To read as a 1-min blog )
From systems to systems,
Our lives are lived daily:
System of a society,
System of laws,
System of a family,
System of a religion,
System of a company,
2024-09-1502 min
10PlusBrandCustomer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne TanIn the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market. B2B services need to rewards customers with loyalty programs.
In the AI age, loyalty rewards and customer experience are the differentiators.
AI will level the competitive playing field for many products and services by reducing costs across the board.
When lots of B2B expertise will be at one’s fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as bu...2024-08-2213 min
10PlusBrandHigh Sierra Adventure True Stories, Part 1 of 3 - Joanne Z. Tan, Season 2, Episode 33This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons.
The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of those who brave there. But getting there is truly not for the faint of heart.
– THANK YOU, for sharing with others!
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© Joanne Z. Tan All ri...2024-08-0114 min
10PlusBrandPart 1 of 3: Only in America: The personal journey of former Chief Justice of CA Supreme Court; How to be a critical thinker?_Interview by Joanne Tan_Episode 30, Season 2Get inspired from the personal journey of the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years. Learn why critical thinking is so important today, and hear Tani's other insights shared with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".
Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part One of the three-part series in the almost 2-hour interview. Stay tuned for Part Two, and Part Three.
– THANK YOU, for sharing with others!
Read it as a 2...2024-07-0831 min
10PlusBrandUS Supreme Court Justices Term Limits and Ethics Rules: Interview Excerpt of Former Chief Justice of CA Supreme Court_by Joanne Tan_Episode 28, Season 2Why are the STATE supreme court justices subject to ethics rules, while the US supreme court justices are NOT? Who should hold SCOTUS accountable? What does it take to have age-based term limits for SCOTUS, PROTUS, members of US Congress and Senate, and officials at all levels of the federal government? Hear insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years.
Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is one of many excerpts on one of many subjects covered in th...2024-07-0109 min
10PlusBrandThe Entire Interview of Former CA Supreme Court Chief Justice Tani Cantil-Sakauye, by Joanne Z. Tan_Episode 27, Season 2Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, was interviewed by Joanne Z. Tan, host and producer of "Interviews of Notables and Influencers" of 10 Plus Podcast on June 24, 2024. Around 22 questions and answers are presented in three parts: Part One: Tani’s journey, lessons learned, and insights from being the Chief Justice on the highest court in California; Part 2: California’s economy and future; Part 3: Election reform, federalism, and democracy.
– Please SHARE it! Thank you.
To read as a blog (coming soon)
To watch as...2024-06-301h 53
10PlusBrandWhat jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses.
(Continued from Pt. 1 of 2.)
What is the difference between an AI Co-pilot and an AI Agent?
What jobs will be substantially replaced by GenerativeAI?
Data protection and Data Use: land grab or monetize what data?
When AI can do everything a human can, “What does it mean to be human?”
A list of GenerativeAI Jargon for “Non-Nerds", by Joanne Tan.
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© Joanne Z. Tan All right...2024-06-0506 min
10PlusBrandWhere is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. TanWhere Is Generative AI heading? How fast?
How long will it take to overcome bottlenecks & obstacles?
What is the difference between an AI Co-pilot and an AI Agent?
AI Jargon for “Non-Nerds” and AI Newbies
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© Joanne Z. Tan All rights reserved.
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(About 10...2024-06-0405 min
10PlusBrandSteve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services.
Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple’s brand focus. It was Steve Jobs’ initial conviction. What led Apple to where it is today, is Steve Jobs’ design princi...2024-05-2210 min
10PlusBrandA message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan.
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© Joanne Z. Tan All rights reserved.
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(A...2024-05-1804 min
10PlusBrandBrand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty.
When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services.
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© Joanne Z. Tan All rights reserved.
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...2024-05-0605 min
10PlusBrandWhy a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time. It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling?
Getting timely insights from a proactive brand audit has tremendous ROI...2024-04-1110 min
10PlusBrandNatural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language. To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that?
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© Joanne Z. Tan All rights reserved.
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Please don't forget to l...2024-03-3102 min
10PlusBrandBrand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits?
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© Joanne Z. Tan All rights reserved.
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In...2024-03-2915 min
10PlusBrand"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI.
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© Joanne Z. Tan All rights reserved.
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for bus...2024-03-1602 min
10PlusBrandWhat Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness.
"Is this the best AI can get? Or is it the worst?
Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the c...2024-03-0913 min
10PlusBrandFight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer
When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies.
What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.
Doing nothing means you are waiting for deepfakes to take over your right and ability to access tru...2024-03-0408 min
10PlusBrandWorking with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors.
(Sample gems of wisdom:)
“Rewards were the third thing… You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?"
“It’s the operationalization. Because once you get behavioral, it’s easy to measure.”
“…anything you can behaviorally describe, you can measure, and anyt...2024-02-291h 19
10PlusBrandDeath-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature.
– How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ?
– When his group’s guides turned out to be more dangerous than the mountains, and what did they do?
– What were the best and worst in humanity they experienced?
– What was it like to pushing life to the edge of survivabilit...2024-02-221h 33
10PlusBrandAlexei Navalny's Roaming Spirit_A Poem by Joanne Z. Tan_Episode 10, Season 2"Like a meteor lighting up the Arctic night,
no Sun, no days, no twilight.
In the remote Russian land,
deserted, lifeless, frozen,
A noble soul was killed in a cold prison,
His light snuffed out at the age of forty seven.
..."
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© Joanne Z. Tan All rights reserved.
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10PlusBrandSuper Bowl Best 3 TV Commercials, 2024_Episode 9, Season 2_Joanne Z. Tan_10 Plus BrandHere are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year:
No celebrities.
No religion.
No politics.
No violence.
No vulgarity.
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© Joanne Z. Tan All rights reserved.
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Please don't forget to like it...2024-02-1205 min
10PlusBrandRebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus BrandThe four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves:
- Is growing a business, or starting a new career the right thing for you?
- To what extent do you want to work during retirement?
- What does “success” or “failure” mean to you?
- Where to start?
If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first.
Rebranding y...2024-02-1010 min
10PlusBrandTaylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus BrandThe most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand.
She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful.
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© Joanne Z. Tan All rights reserved.
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Pl...2024-01-0709 min
10PlusBrandA list of What AI can NOT do; Why XD (experience design) is the future of Personalized AI? _Episode 6, Season 2_Joanne Tan_10 Plus BrandWhat AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train hyper personalized generative AI.
“Real Time” Instantaneity: Pros and Cons
Personalized AI and Experience Design
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- To stay in the loop, subscribe to our Newsletter
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10PlusBrandSeven Important 2024 Predictions (She got it right before!)_Episode 5, Season 2_Joanne Z. TanA bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan.
I want to share two true stories before I give you my seven 2024 predictions:
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digita...2023-12-3102 min
10PlusBrandHow to deal with AI FOMO (fear of missing out), as business leaders? Pt. 3 of 4_Episode 4, Season 2_Joanne Z. TanHow to get leaders and people ready for the AI Age? In this Pt 3 of 4, Joanne Z. Tan addresses why and how to develop leadership, develop people, develop AI, and develop your organization, in this order.
AI is for the people, by the people, and with the people, NOT the other way around.
Hype and fear are for the feeble minded.
First, if you believe in blindly following the crowd out of FOMO, this article is not for you.
If you value cool-headed thinking, and want to neither over-invest nor under-invest in AI, this article ex...2023-12-2910 min
10PlusBrandEpisode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. TanWhat did Friedrich Nietzsche say about those who believe themselves to be "good"?
(Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth. You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous!
That is the beginning of the end of democracy, liberty, and what is true good.
Facts are facts. Truth is truth, whether it is convenient for you or not, whether truth contradicts your belief about yourself or not. Your opinions, beliefs - yo...2023-10-0603 min
10PlusBrandEpisode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus BrandFirst question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages?
If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find the keywords from the free Google Keywords, the more important issue is:
2023-08-1409 min
10PlusBrandEpisode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. TanWhy was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure.
- Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs
- Don’t yield to stupidity
- “Happy Birthday, Daley!”
- Leaving Yosemite
- The first restaurant meal at the Hungry Bear Diner
- Back to the “Civilized” World: flush toilet, shower, water, and the Planet Earth
- What is eternal?
- The mind prepares the body, and the soul is changed...2023-07-1520 min
10PlusBrandEpisode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost! Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome? What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan.
- Clouds Rest
- Altitude sickness
- The wall of life and death
- Thunderstorm
- Talking with a Quail
- To watch it as a video
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- To watch part 4
Please don't forget to...2023-07-1509 min
10PlusBrandEpisode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. TanEvery year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures.
- Half Dome
- Control of the mind
- The Dare Devil Rock Climbers
- Lost the trail - fear struck
- Why people climb Half Dome again and again
- To watch it as a video
- to read it as a blog
...2023-07-1412 min
10PlusBrandEpisode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. TanThe Tennessee Three - A Poem
A poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection.
- To watch is as a video
- to read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
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- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creati...2023-04-0902 min
10PlusBrandEpisode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand
When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a pouch with a shoulder strap, but couldn’t find it afterwards...
To read it as a blog
To watch is as a video
Please don't forget to li...2023-03-2901 min
10PlusBrandEpisode 82: Rebrand, Brand Build, Brand Equity, Brand Management: Why & How, ROI - by 10 Plus Brand, Inc.Brand equity leads to superb ROI, and is a function of rebrand, brand management, brand build, at a company's birth, growth, and rebirth. Brand building seems a never-ending process, but it is FAR more than building a book of business.
- To read it as a blog
- To watch it as a video
- To stay in the loop, subscribe to our Newsletter
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 1...2023-02-1305 min
10PlusBrandEpisode 81: Best three Super Bowl Ads, 2023_rated by 10 Plus BrandTop 3 Super Bowl Ads, 2023! This is the 4th year in a row for 10 Plus Brand to rank the best Super Bowl Ads. BTW, we have accidentally become a trendsetter!
Our authority is recognized by leading rating services, who awarded us as the Top Advertising Agency, Top TV Commercial Agency, Top Full Service Digital Agency, Top Video Production Agency… among 36 awards in 2023 by prestigious B2B service rating companies such as Clutch.
- To read it as a blog
- To watch it as a video
- To stay in the loop, sub...2023-02-1305 min
10PlusBrandEpisode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who passed away?”"Ma'am, who passed away?" Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US"
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- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and co...2023-02-1302 min
10PlusBrandEpisode 79: What is the ”Secret Sauce” for 10 Plus Brand to Win 36 Awards in 2023?To watch it as a video
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In 2021, 10 Plus Brand won only 2 awards.
In 2022, we won 6 awards.
In 2023, we won 28 from Clutch, a prestigious B2B service ranking agency, trusted by most B2B companies; and 6 more from Expertise.com and DesignRush.
We want to share with you our "secret sauce".
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they...2023-02-1204 min
10PlusBrandEpisode 76: Silicon Valley’s AI frenzy with Open AI, ChatGPT, DALL-E, ... and the future of writers, artists, marketing & human creativityThis podcast address these important issues:
- Open AI, ChatGPT, DALL.E2, ... AI is incredibly limited now, its “greatness” is a misleading impression.
- AI is FAR from writing with a high level of nuance, complexity, intellectuality, originality, and creativity.
- High quality ORIGINAL content cannot be recycled from mediocre content online: “Garbage in, garbage out”.
- AI can NEVER replace human originality. The joy of human creativity is both THE means and THE end.
- Good news: Chat GPT and DALL.E2 are increasing the value of original art....2023-01-1212 min
10PlusBrandEpisode 73: To be Creative is the Joy of Life_30 seconds of anything_Joanne Z. Tan_10 Plus Brand
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"To be creative in matters big and small is to share God's passion", said Joanne Z. Tan.
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
...2022-12-2900 min
10PlusBrandEpisode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. TanWhere does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence.
It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps.
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- To read it as a blog
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Please don't forget to like it, comment, or better, SHARE IT W...2022-12-2901 min
10PlusBrandEpisode 70: Rating 6 famous American womenLikable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3!
This is Joanne Tan of 10 Plus Brand.
A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance.
Three of them are ambitious: Hilary Clinton, Kamala Harris, Nancy Pelosi. Michele Obama repeatedly said that she would never run for president in spite of her popularity, - this has made her more l...2022-12-2805 min
10PlusBrandEpisode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrandUs vs. The Problems, NOT “Us vs. Them”
Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face.
Truth is seldom in the extremes, but more often than not, in the middle.
Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democracy based on the rule of law.
This mindset...2022-10-0800 min
10PlusBrandEpisode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. TanHere are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO.
As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?
The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand element...2022-10-0216 min
10PlusBrandEpisode 66: Together and Apart_a poem by Joanne Z. TanTo watch Joanne reading this poem on youtube
To read this poem
- To stay in the loop, subscribe to our Newsletter
Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage?
Here’s another poem “Ode to Idea Love”, the exact opposite.
Perhaps the best thing I learned from law school is to see the same issue from opposite points.
Want to read the last “cynical” poem? Here's the newsletter it was in:
https://10...2022-10-0102 min
10PlusBrandEpisode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrandI'd summarize Queen Elizebeth II's brand with 4 Ds: Duty, Decency, Dignity, and Discretion.
With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.
These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Eli...2022-09-1000 min
10PlusBrandEpisode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrandSerena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common? Will power, drive, tenacity, talent, and HARD WORK.
They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would give up. They have shown us how to #beYourOwnBrand, and #beYourOwnSuperpower.
- To stay in the loop, subscribe to...2022-09-0400 min
10PlusBrandEpisode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir- To watch it as a video
- To read as a blog
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I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.
After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government sponsored students (I was self sponsored.)
The Chinese Consulate
New York City’s Red Light Zone
“God”
Ar...2022-08-2815 min
10PlusBrandEpisode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne TanWatch it as a video
Read it as a blog
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Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US"
Last summer, my 30-second video to celebrate my 39th year of landing in the US was quoted by CNN’s news anchor Jim Acosta on Tw...2022-08-2010 min
10PlusBrandEpisode 61: Is A Life Complete Without Another?_A Poem by Joanne TanIs a Life Complete without Another? (A Poem written by Joanne Tan, Aug. 2022.)
To watch Joanne Tan reading it as a video
To read it as a blog
Alone, helpless, utterly dependent - we came to the world.
Alone, helpless, utterly dependent - we leave this Earth,
regardless of fame, fortune, power, position.
Inherently needy
is not the same as
independently alone.
Blessed are you
if you share your life with a beloved,
...2022-08-1802 min
10PlusBrandEpisode 60: Trump’s violation of the Espionage Act & the 7 Urgent Changes We Must Make ASAP- To stay in the loop, subscribe to our Newsletter
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Please don't forget to SHARE IT WITH OTHERS!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
Potentially there will be 10 charges against Trump, including the Espionage Act violation.
Q: What weaknesses in our existing system have allowed all these Trump nightmares to hap...2022-08-1408 min
10PlusBrandEpisode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand- To stay in the loop, subscribe to our Newsletter
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Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with the spaghetti spines of political opportunists like Josh Hawley, who pumped up his fist to instigate the mobs to storm the Capitol, and...2022-08-0600 min
10PlusBrandEpisode 58: Recession? WHAT Recession? And 3 other topics: 6 Tips for Podcast SEO & Promotion; Summer Reading Book List, etc.This is Joanne Tan, 10 Plus Brand. In this newsletter we're covering four topics.
1st: we won the "Best SEO Agency in the San Francisco Bay Area" Award.
2nd: "Recession? What Recession?"
3rd: What are you reading? My recommendations for a list of books.
4th: Six do-it-yourself tips for SEO and posting your podcast.
1st: following last year's two awards, - the first was "top advertising and digital marketing agency in the San Francisco Bay Area 2021", ranked by Clutch, and the second, as one of the "best digital marketing agencies...2022-07-3108 min
10PlusBrandEpisode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other PerjurersNo one is above the law, not even a Supreme Court Justice
PLEASE share.
Please take actions such as sending a message to your congressmen and senators, to DOJ, and other lawmakers in Congress.
Do it now!
To watch, listen to, and read this as a video
To read it as a blog
The US Supreme Court’s justices, like other branches of the federal government, must be checked and balanced by the legislative and the law enforcement branches, with investigation, impeachment, suspension, and removal in case of high cr...2022-06-2606 min
10PlusBrandEpisode 56: How to do more with less in brand marketing during inflation- To read it as a blog
- To watch it as a video
To stay in the loop, subscribe to our Newsletter
The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere. How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/or a website.)
Th...2022-06-2003 min
10PlusBrandEpisode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing1st Q: “When is the best time to build a brand?”
2nd Q: “What is the ROI for investing in brand building and brand marketing?”
3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?”
4th Q: “What is the difference between marketing and brand-marketing?”
To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes of listening to the answers b...2022-05-1507 min
10PlusBrandEpisode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus BrandEven though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy.
Cory Booker’s impassioned speech at Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings moved her, himself, myself, and many others to tears. Even though it was a sp...2022-04-0505 min
10PlusBrandEpisode 53: 7 tips for making a brand video, by 10PlusBrand.comWhat is a brand video? Why is a brand video needed?
What are the differences between a brand video and other videos?
Where can a brand video be showcased?
What assets are needed for making a brand video? How is it edited?
How long should a brand video be?
Is voice-over needed? Are acting talents necessary?
What is the budget range for a brand video?
...
As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sh...2022-03-2703 min
10PlusBrandEpisode 52: Ukraine War and Americans’ ResponsibilitiesThe Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national
My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a little surprised to hear this from me, and I said: “In your own small ways, you are defending democracy, freedom, and our way of life.”
I don’t...2022-03-1410 min
10PlusBrandEpisode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & InfluencersJoanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically.
(Excerpt:)
Joanne Tan:
"In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things."
"One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the...2022-03-0544 min
10PlusBrandEpisode 49: Super Bowl 2022 Best 3 TV CommercialsThis year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet.
Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your bran...2022-02-1304 min
10PlusBrandEpisode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & InfluencersWeb3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...
Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics:
The recent Theranos Elizabeth Holmes trial, "fake it till you make it",
Silicon Valley culture,
NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model,
D...2022-01-1543 min
10PlusBrandEpisode 44: How to Rebrand - What did Facebook & Tiffany Do WrongRenaming Facebook into Meta is not rebranding and can't solve Facebook brand DNA problems. What did Harley Davidson and Dunkin' did right with their rebranding? - value, ethics & services.
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OR follow us on social media:
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2021-11-2912 min
10PlusBrandEpisode 40: Joanne Z. Tan Interviews Michael Van Every on Real Estate Investment 2022 in CA - Where, What, Why, for Residential and Commercial Properties_Interviews of Notables and InfluencersWhat are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development?
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To read an edited transcript
To watch it as a video
The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers":
Introduction:
For 15 years, Michael Van Every has been the President of Republic Urban Properties (“RUP” for short), one of...2021-10-0657 min
10PlusBrandEpisode 39: Joanne Z. Tan‘s 2nd interview of Tim Draper on why Bitcoin will replace US Dollars in 30 years, what SEC and IRS should do with it__Interviews of Notables & InfluencersWhy Tim Draper thinks Bitcoin is immune to inflation, power outages, hacking, and will replace fiat in 20 years - 2nd interview.
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To read an edited transcript
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The following are the summaries of questions Joanne Z. Tan asked Tim Draper during this one-hour interview on Sept. 23, 2021:
Crypto and Bitcoin fluctuated wildly in the last 4 months after our first interview. ... Other than China’s cracking down on Bitcoin and crypto, do yo...2021-10-0159 min
10PlusBrandEpisode 37: Laboring on Labor Day - Get away from the internet, be your own brand!_30 Seconds of AnythingThe new work-from-home reality has blurred the boundaries between labor, management, & working hours. 30 Seconds of Anything
To subscribe to our newsletter
Are You Laboring on Labor Day?
Today, many people People “volunteer” to work too much, remotely, leading to overweight, insomnia, and other health issues. Just because the internet is 24/7, doesn’t mean we have to be connected 24/7.
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2021-09-0400 min
10PlusBrandEpisode 36: Why I Came to America 39 Years Ago - Be Your Own Brand, Pt. 2 of 3_30 Seconds of AnythingOn 39th anniversary of my landing in U.S, what makes America unique is the opportunity to be your own brand for myself & others.
To subscribe to our newsletter
Be Your Own Brand - My Own Stories
39 years ago today I landed in the United States, leaving behind China that was NOT AT ALL like China today.
Looking back at all the ups and downs of my journey that led to where I am today, what I’m most proud of is that I have remained to be my...2021-08-2100 min
10PlusBrandEpisode 35: Jeopardy‘s ”Double” Jeopardy_30 Seconds of AnythingJeopardy has a real "double jeopardy". As an esteemed brand, it needs to make a hard choice between right & wrong.
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Jeopardy!’s executive producer, Mike Richards, anointed himself to be the host, disregarding our beloved Alex Trebeck’s wish list for his successor, including a black woman and a Jewish man, AND audience’s nomination, including a black man LeVar Burton. Jeopardy! has its own Jeopardy: Now, he is booted out, after discovering his prior racist and sexist jokes about women, minorities, and Jews. Thank you Mike Richards, for dou...2021-08-2100 min
10PlusBrandEpisode 34: Nothing is ever too big to fail_Be your own brand, part 1 of 3_30 Seconds of AnythingNo organization or country is too big to fail. Be your own superpower. Be your own brand.
To subscribe to our newsletter
It’s gut-wrenching to see Afghan people desperate to leave Afghanistan, after 20 years of relying on the American superpower. Deja vu, the fall of Saigon in 1978. Even if you are perfectly happy, AND lucky, to work for a large brand all your life, BE YOUR OWN BRAND.
To visit our websites:
https://10plusbrand.com/
https://10plusprofile.com/
2021-08-1800 min
10PlusBrandEpisode 33: More than 11 Olympic medals - how Allyson Felix became her own brandMore than 11 Olympic gold medals: Allyson Felix became her own brand after Nike cut her pay because she was pregnant.
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In 2018, when she was renewing Nike’s seven-year sponsorship while being pregnant, Nike cut her pay by 70% and would not make any guarantees if her performance dropped due to giving birth. How Allyson Felix responded was significant in five ways.
As a brand builder and marketer, I am thrilled that she won her...2021-08-1405 min
10PlusBrandEpisode 29: Character Counts_30 Seconds of AnythingCharacter matters - for brands and our country. Capitol Hill police's bravery contrasts Trump's lack thereof.
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Capitol Hill Police's characters contrasted the complete lack thereof by the instigator of the Insurrection from the top. Character matters. Stand for something.
Want to make your brand stand for something? - Check out our website: https://10plusbrand.com/
2021-07-2900 min
10PlusBrandEpisode 28: What mindset is needed for winning Gold?_30 Seconds of AnythingMental toughness, psychological power, emotional stability are needed to win Gold, more than physical strength & skills.
To subscribe to our newsletter
It takes physical strength, mental toughness, psychological power, and emotional stability to be in the flow state of peak performance to win the gold. Many get psyched out and under-perform.
Want to be a champion BRAND? We at 10 Plus Brand (https://10plusbrand.com/) are here to build and market your business, professional and personal brand, the whole 10 yards. Be a champion!
2021-07-2600 min
10PlusBrandEpisode 27: A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on FireA Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire
The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world. Many thanks to EOF for the wonderful summary below:
"Joanne Tan is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital br...2021-07-1027 min
10PlusBrandEpisode 24: Crypto, Bitcoin, Elon Musk, Inflation, China & the US, Women...Tim Draper Interviewed by Joanne Z. Tan of 10 Plus BrandTim Draper, who invested $19 million in Bitcoin in 2014 predicts its price at $250,000/Bitcoin in 2022-23 and a lot more.
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To read an edited transcript
To watch as a video
Out of 60 questions, we only had time for 34. But Tim said that if there are enough sharing by the audience, he will answer the remaining 24 questions. PLEASE SHARE!
Here are the 34 questions Joanne Z. Tan asked Tim and he answered:
As one of the earliest investors in digital currency, after pay...2021-06-041h 15
10PlusBrandEpisode 22: In today‘s competition fueled by technology, what makes a leading brand?A brand needs to be remodeled like a house. Constant realignment to changing environments, audiences, & market.
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A powerful brand should have vast room for adaptability and growth. To keep running twice as fast to get anywhere, as Lewis Carroll said, it must first know exactly where it wants to go, and how to fuel its run with exhaling the obsolete and inhaling fresh oxygen, cons...2021-05-0705 min
10PlusBrandEpisode 21: Leverage the Universe - the Extreme Micro of Brand Building (Pt. 2)Every brand is unique with an individual purpose. Find out what it is, and then give it away to the world.
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We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole.
Look deep into DNA, and align your actions with your purposes, the raison d’etre, - the m...2021-04-2705 min
10PlusBrandEpisode 20: Joanne Z. Tan Interviews Julie Castro Abrams on Diversity, Women‘s Leadership, Bias, Women & Family_Interviews of Notables and InfluencersWill it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful?
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Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board members and investors. Julie is also the GP of How Women Invest, an angel investing fund that has inves...2021-04-1553 min
10PlusBrandEpisode 19: Leverage the Universe - the Ultimate Macro of Branding (Pt. 1 of 2)To hitch onto a greater power in the universe will provide an infinite source for any brand's growth. Why not?
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Universe? Branding? What's the connection? - Everything, or nothing. Six minutes of this podcast might change your life. You won't be disappointed.
(Hint: Brand building leverages authenticity, core values, purpose and passion, given and propelled by the life giver and creator of the...2021-03-2106 min
10PlusBrandEpisode 17: Joanne Z. Tan Interviews Steve Hoffman on What causes 90% startups to fail? - Interview of the notables and influencersWhat are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Does a NDA protect a startup's ideas?
Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone?
What...2021-03-099h 00
10PlusBrandEpisode 16: 10 Tips for Couples and the Lonely Hearts for Building A Loving Relationship - A Valentine Gift from 10 Plus BrandRelationship building for couples, friends, family members all depends on principles & practices, described here.
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What is love? As our Valentine gift to you, may these 10 tips add more love to you and your relationships, to sustain through the pandemic and beyond.
This is a three and half minute podcast: "Valentine’s Day Wishes for Couples and the Lonely Hearts".
...2021-02-1403 min
10PlusBrandEpisode 13: Joanne Z. Tan Interviews Pat Salber on New Challenges for B2C websites Due to Google‘s Algorithm _ Interviews of Notables and InfluencersWhat are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
What does it take for a consumer targeted website to win, in the cut-throat Google Search World of 2021?
What are the immediate chall...2021-01-2440 min
10PlusBrandEpisode 11: Joanne_Z.Tan Interviews Neal on Social Media Influencer Marketing_Interviews of Notables and InfluencersAre the social media influencers "real"? What does it take to be an "influencer"? How many followers qualify an influencer?
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To read the questions only, as a Blog
To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Influencer marketing is on top of the food chain of social media marketing. Neal Schaffer, a globally renowned influencer marketing expert and the author of four book...2020-12-3043 min
10PlusBrandEpisode 4: Best 3 Super Bowl Ads 2020 - by Joanne Z. Tan,10PlusBrand.comLess is more - why Google's Super Bowl Ad 2020 has the most storytelling power without special effects or celebrities.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Here are the top 3 best Super Bowl Ads in 2020, based on the criteria of two words: Trust and Competence, in MY opinion, and strictly from the point of helping a business get their bus...2020-02-0607 min
10PlusBrandEpisode 3: Short & Sweet Tips for Business Branding from Joanne Z. Tan_#1_Trust and ConfidenceBusiness or personal branding is based on 2 words: trust & competence. The hardest part is earning trust. How?
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To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
How do you amplify your brand messages, straight to the hearts and minds of your target audience, within 30 seconds?
Make your brand stand for something, then the top line will lift the bottom line.
If you...2020-01-2801 min