Shows
BE THAT LAWYERBE THAT LAWYER - Marketing Mavericks - Part 2 of 2In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Social media and your law firm.Doing research on LinkedIn for potential connections. Taking accountability for what you publish on social media. Directing people back to your website for the full content and owning your content on your website. Key Takeaways:Be on the social platforms that your audience is on. Keep your social media posts to information, not advice. Clients want to know about the legal process. Responding to negative reviews is not for the reviewer - it is for...2023-11-2032 min
BE THAT LAWYERBE THAT LAWYER - Marketing Mavericks - Part 1 of 2In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:The first step lawyers and law firms need to do before marketing themselves. Positioning yourself as uniquely qualified to help your client. Perspective client avatars and referral partners. Pros and cons of specializing and finding your niche. Key Takeaways:Look at what you are already doing well now and capitalize on that first. Bring in personal differentiation points in your marketing strategy to stand out from the crowd. Positioning is what you want to be known for, it does not nec...2023-11-1635 min
The Muck PodcastEpisode 172: Download Numbers | Bill HigginsTina and Hillary cover former Bedford County, PA District Attorney, Bill Higgins.
Bill Higgins was as County DA, BUT when he traded favors for lesser sentences, he traded in his career.
Sources
Tina's Story
ABC27
Ex-DA pleads guilty to accusations he aided drug dealers--by Myles Snyder
Altoona Tribune
Higgins gets 8 years of probation--by SHEN WU TAN
The Legal Intelligencer
Central Pa. District Attorney Accused of Protecting Drug Dealers, Outing Police Informants--by PJ D'Annunzio
Pennyslvania Attorney General's Office
ATTORNEY GENERAL SHAPIRO ANNOUNCES CRIMINAL CHARGES...2023-04-2642 min
BE THAT LAWYERBE THAT LAWYER LIVE Marketing Mavericks Part 2In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Appreciation marketing, email marketing, and newsletters. The incremental approach to social media and content marketing. The business of law and treating your firm like a business. Being involved in the marketing plan. Key Takeaways:Send a handwritten note. People get stuff all the time, but a handwritten note is personalized and feels more intentional. Segment your list. Do as many thank you cards as you can, but don’t ignore everyone else. Utilize stats, don’t just list your credentials, in your market...2023-03-2737 min
BE THAT LAWYERBE THAT LAWYER LIVE Marketing Mavericks Part 1In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:How law firms can show their personal side on social media. Focus on who you are serving. Marketing locally and internationally for the best return. Opportunities and challenges around AI. Key Takeaways:Lawyers do really cool things outside of the law - people want to see that side of you. Put some of you in your bio, not just your credentials. Optimize content on your site for users who consume it internationally. If you can position yourself as the expert, it is a m...2023-03-2329 min
BE THAT LAWYERJocelyn Brumbaugh: Leveraging the Marketing Gold in Your FirmIn this episode, Steve Fretzin and Jocelyn Brumbaugh discuss:Random acts of marketing. The five steps to fully leverage everything you do. Headline, content, and insight. Creative content marketing and getting newsletter opens. Key Takeaways:Mine for things your firm is already doing well - you’re already doing a lot of good things, think about them as news. Marketing news is just small wins done all the time by your employees that you can use to stay top of mind with your clients.It is important to have a firm LinkedIn page, not just you...2021-09-3034 min
The Esq Marketing PodcastThe 5 Essential Marketing Steps For Your Law FirmJocelyn Brumbaugh is the Founder of Builden Partners, a company that helps law firms develop and execute marketing strategies to better engage with clients, prospects, and talent. The team at Builden Partners offers professional marketing solutions to firms of all sizes, with clients ranging from premier boutique Chicago law firms and other B2B companies to some of the best-known law firms in the world. Jocelyn has over 20 years of experience in marketing and communications roles at top law and financial services firms. She is also the Founder and Executive Director of the Legal & Professional Services Council, a...2021-04-2823 min
Bridging ChicagoJocelyn Brumbaugh of The Brumbaugh GroupIn this fast paced and technologically driven society, it is important for businesses to know how to deliver and portray information to their audiences using concise and effective strategies. In this podcast we dive further into the topic of strategic marketing with Jocelyn Brumbaugh, the founder of “The Brumbaugh Group.” Having more than 20 years of experience in legal marketing and communication, Jocelyn successfully developed strategic and process driven plans that help law firms and other professionals market and promote their services. In addition, Jocelyn is also the founder of the nonprofit trade group, “Legal & Professional Services Council”, where she conducts programm...2019-03-0529 min