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Jochen Deister

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Digital Coffee: Gaming BrewDigital Coffee: Gaming BrewSteam Summer Sale Traffic, Major Developers Cut Teams, and Remakes on the RiseIn this episode of Digital Coffee Gaming Brew, host Brett Deister covers a range of topics including the release of Civilization 7 update 1.2.0.2, which adds steam workshop support and new advanced game options, Microsoft's planned layoffs in the Xbox division, the issues with the Steam Summer Sale, and a new PVE mode in Warhammer 40K: Space Marine 2. Brett also discusses the significant layoffs and restructuring occurring in the gaming industry, highlights notable deals in the Steam Summer Sale, and touches on updates in Dune: Awakening. The episode concludes with a reflection on the state of AAA gaming and the rise...2025-06-2718 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewWhy Most Marketers Don’t Trust Their Data and How to Fix ItIn this episode of 'Digital Coffee Marketing Brew,' host Brett Deister sits down with Zeke Camusio, a seasoned entrepreneur and founder of Data Speaks, an AI-powered analytics platform. They discuss the importance of data-driven decision-making in advertising, challenges in marketing attribution, and the impact of third-party cookie deprecation. Zeke also shares detailed insights into different attribution methods, including media mix modeling and incrementality experiments, and how AI can enhance marketing analytics. The episode concludes with practical advice for small businesses and a look at the future of data privacy in marketing.3 Fun Facts:Zeke Camusio...2025-06-2529 minPlatypod, The CASTAC PodcastPlatypod, The CASTAC PodcastSTS Academic Publishing As a Work of Service and Hope: A Conversation with Vivette García-DeisterThis bonus content is a reading from Platypus, the CASTAC Blog. The full post by Vivette García-Deister can be read at https://blog.castac.org/2025/06/sts-academic-publishing-as-a-work-of-service-and-hope-a-conversation-with-vivette-garcia-deister/. About the post: I believe that my job as an editor is to encourage conversations and foster a dialogue between different epistemic traditions. To achieve this, I pay attention to the topics that are being discussed (...) There is a challenge in making explicit the relevance of the knowledge produced in Latin America at a global level. We aim to make authors’ work visible at very different stages of their careers, from graduate students to...2025-06-1913 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewFrom Sierra Leone to AI: Modern Crisis Communication TacticsIn this episode of Digital Coffee Marketing Brew, host Brett Deister interviews Angela Bettencourt, a global communication professional with over 20 years of experience. Angela shares her insights on how businesses should prepare for and handle PR crises, the importance of adapting messaging for diverse markets, and the role of storytelling in rebuilding public trust. She recounts her experiences, including organizing Sierra Leone's first-ever renewable energy conference, and discusses the impact of AI on global communications and crisis management. Tune in to learn practical tips on leveraging technology, embracing strategic communication, and maintaining organizational values during challenging times.3...2025-06-1850 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewSplitgate 2 Hat Controversy, Layoffs at Bend Studios, and FPS State of PlayIn this episode of Digital Coffee Gaming Brew, Brett Deister discusses the end of the SAG-AFTRA strike over AI voice replication, dives into gameplay and community feedback for 'Dune: Awakening,' and critiques the reveal of 'Call of Duty: Black Ops 7.' He highlights various showcases from Microsoft, Ubisoft, and reveals his excitement for 'Blood of the Dawn Walker' led by the former director of 'The Witcher 3.' Brett also talks about new gameplay updates from 'Neverwinter Nights 2 Enhanced Edition,' and the intriguing but troubled 'MindsEye.' The show explores recent layoffs at Bend Studio and discusses insights...2025-06-1337 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewFrom Keywords to Conversions: Human-First SEO for B2B and SaaS BrandsIn this episode of Digital Coffee Marketing Brew, host Brett Deister talks with Steven Schneider, co-founder and CEO of TrioSEO, about the importance of human-focused SEO strategies for B2B and SaaS businesses. Steven shares insights on creating compelling SEO content that drives meaningful results and the evolution of SEO from the 'wild west' era to today's focus on building trustworthy brands. They discuss challenges in B2B SEO, effective approaches to bottom-of-the-funnel content, and emerging trends like personal branding and AI search. Steven also offers practical advice on balancing SEO for algorithms and human readers, measuring the impact...2025-06-1124 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewThe Witcher 4 Tech Demo, Dying Light Update, and Gaming Industry’s Changing ClimateWelcome back to another episode of Digital Coffee: Gaming Brew! I’m your host, Brett Deister, and this week we’re diving into some of the biggest stories shaking up the gaming world. On today’s show, we’re taking a closer look at Unreal Engine 5.6 and the much-hyped Witcher 4 tech demo—why I’m cautiously optimistic, and what you should (and shouldn’t) expect based on past experiences with tech demos. We’ll also cover the announcement of James Bond 007: First Light from the creators of Hitman, more ongoing studio closures with Zynga shuttering Echtra Games, and the latest updates o...2025-06-0625 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewInside the Underworld of Social Media Automation: Tim O'Hearn’s Marketing JourneyIn this episode of Digital Coffee Marketing Brew, host Brett Deister welcomes guest Tim, a software engineer who has created influential social media bots for growth and revenue generation. They delve into the nuances of black hat marketing, its crossover with cybersecurity, and its effect on social media platforms. Tim shares insights on his career, including the high profit margins from using bots and the ethics of such practices. The conversation covers the challenges of achieving organic reach in the current social media landscape, how algorithms and platform strategies affect content visibility, and the controversial topic of shadow banning...2025-06-0433 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewAre Gamers Done with EA? Discord’s IPO and the Quest for Better GamesIn this episode of Digital Coffee Gaming Brew, host Brett Deister covers a variety of gaming industry topics, including King Makers' upcoming PC release, Discord's potential IPO and monetization strategies, and the announcement of Bolt Gun 2. Brett also highlights Capcom's increasing PC sales, the performance benchmark of AMD's RX 9060 XT GPU, and EA's controversial decisions and cancellations, particularly in relation to their handling of RPG fans and the future of the Star Wars Battlefront series. The show concludes with an emphasis on the importance of respecting gaming fans and their preferences.3 Fun Facts:Kingmakers is an...2025-05-3033 minErlebnis statt Ergebnis der PodcastErlebnis statt Ergebnis der Podcast#36 Deister, Bremen, Tirol - und noch viel mehr ErlebnisseHeute mal in richtig großer Runde. Henning berichtet von Danas Ausfahrt im Deister und war bei Andi in Tirol unterwegs. Wir sprechen über unseren Besuch bei der Velo und den Steppenwolf BUB und Micha und Thomas berichten von Ihren Ausfahrten in Bremen und Paderborn - alles flankiert von O-Tönen. Außerdem war Annika in Hannover um ein Bike Probe zu fahren beim Social Ride von fidlock. Was sonst so ansteht und was wir erlebt haben - hört rein! 00:00:00min Vorstellung der Gäste00:02:30min Sommerfest Info00:03:30min Deister mit Dan00...2025-05-282h 00Digital Coffee: Gaming BrewDigital Coffee: Gaming BrewDoom the Dark Ages Review, Stalker Trilogy’s Fallout, and Gaming Industry WoesWelcome to this week’s episode of Digital Coffee: Gaming Brew, your go-to source for honest takes and hot debates in the world of gaming. I’m your host, Brett Deister, and in this episode, we’re diving into the latest controversies and updates shaking up the industry.We kick things off with a look at the troubled launch of the Stalker remastered trilogy and why fans are fuming over language and content changes. Then, we weigh in on The Witcher’s Geralt voice actor sounding off about Ciri leading Witcher 4, the ongoing clash between Epic Games and SAG...2025-05-2340 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewAdapting to AI: Strategies for Staying Relevant in Modern Digital MarketingWelcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Ivan Vislavskiy—CEO and co-founder of Comrade Digital Marketing Agency—to dive deep into the rapidly evolving landscape of digital marketing and AI. Ivan shares his firsthand insights on how artificial intelligence is transforming everything from content creation to search engine optimization, automation, and lead qualification. Whether you’re a seasoned marketer or just starting out, you’ll learn why harnessing AI is no longer optional if you want to stay relevant and competitive. Plus, Ivan explains the growing importance of expertise, authority, and trus...2025-05-2132 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewGaming Industry Realignment, Pac-Man Donuts, and Price IncreasesWelcome back to Digital Coffee: Gaming Brew! In this episode, host Brett Deister serves up a fresh batch of gaming news, trends, and hot takes from the world of PC and console gaming. Brett dives into everything from Krispy Kreme’s playful Pac-Man donut collab and the creative journey behind Expedition 33, to the exciting new modding opportunities for Warhammer 40,000 Space Marine 2. He unpacks the latest updates on Marvel Rivals, rising Nvidia GPU prices, and Ubisoft’s selective reporting on Assassin’s Creed Shadows.The episode also touches on long-awaited remakes like Prince of Persia: Sands of Time and th...2025-05-1640 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewWhy Internal Marketing is Essential for Company Success with Charlie RileyWelcome to another episode of Digital Coffee: Marketing Brew! This week, host Brett Deister sits down with Charlie Riley, the Head of Marketing at OneScreen.ai, to shine a spotlight on a topic that often gets pushed to the back burner: internal marketing. In this insightful conversation, Charlie shares why internal marketing is just as crucial as external efforts, explaining how it impacts company culture, boosts employee morale, and creates the alignment needed for real business success. With over twenty years of experience building marketing functions from scratch at startups and established companies alike, Charlie offers practical advice on...2025-05-1428 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewWhy Game Prices Are Soaring and What Delayed Releases Mean for GamersWelcome back to Digital Coffee: Gaming Brew! In this week’s episode, host Brett Deister dives deep into the latest headlines shaking up the gaming world. From the much-anticipated Grand Theft Auto VI receiving a new release date—and sparking plenty of speculation—to big news from EA regarding layoffs at Codemaster and the evolving fate of the Battlefield series, there's a lot to unpack.Brett also explores an intriguing story about the lost (and now found!) source code for the original Fallout games, sales milestones for Expeditions and Kingdom Come: Deliverance II, and discusses the ongoing evolut...2025-05-0933 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewPodcast PR Strategies for Deeper Audience Engagement with Michelle GlogovacIn this episode of Digital Coffee Marketing Brew, host Brett Deister discusses the advantages of podcast PR over traditional PR with guest Michelle Glogovac, a podcast publicist and host of the award-winning podcast 'My Simplified Life.' They delve into how podcasts offer unique opportunities for storytelling, building trust, and reaching niche audiences. Michelle shares insights on the importance of personalized pitches, the long-term benefits of podcast appearances, and the cost-efficiency of podcast PR campaigns versus traditional PR. They also touch upon the role of AI in PR, the growing podcast landscape, and strategies for repurposing podcast content for...2025-05-0739 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewAmazon FBA Success: Brand Building, Profit Margins, and AI Innovations With NeilWelcome to another episode of Digital Coffee: Marketing Brew! In today’s show, host Brett Deister sits down with Neil, CEO and cofounder of Voltage Holding Company, to dive deep into the fast-moving world of Amazon FBA and e-commerce growth. With more than fifteen years of experience building, launching, and acquiring brands, Neil shares his invaluable insights on how businesses can thrive on Amazon by avoiding common mistakes, building strong brands, and navigating the ever-changing challenges of logistics and profitability.Get ready to learn why standing out in a competitive marketplace is about much more than price, ho...2025-04-3037 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewMotherboard Prices Spike, Razer’s Productivity Mice, and The Reality of Gaming DemographicsWelcome to another episode of Digital Coffee: Gaming Brew, hosted by Brett Deister! In this jam-packed episode, Brett takes us through the latest happenings in the gaming and tech worlds, starting with the surprising growth in global PC shipments and what looming US-China trade tensions mean for the future (and our wallets). He covers the rising prices of motherboards and how tariffs and supply chains are shaking up the hardware market.The episode also dives into big updates from Steam, which is rolling out new accessibility features to help gamers with disabilities find titles that work for...2025-04-2533 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewSocial Media Mastery for Small Businesses with Peg FitzpatrickIn this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while highlighting the critical importance of building a community and maintaining an adaptable approach to social media strategy. Additionally, Peg gives insights into her journey in the social...2025-04-2342 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewFrom Storytelling to PR Trends: Katie Zeppieri's Branding ExpertiseWelcome to another insightful episode of Digital Coffee: Marketing Brew, where we dive deep into the world of branding and brand strategies that businesses need to thrive. This week, your host Brett Deister sits down with Katie Zeppieri, a renowned two-time TEDx speaker, author, social media influencer, and founder and chief brand strategist of the Mic Drop Agency, to explore the essential elements necessary to elevate your brand's presence. Listen in as Katie shares her compelling journey from aspiring broadcaster to becoming a powerhouse in marketing and PR, offering invaluable tips on brand strategy, brand amplification, and the pivotal...2025-04-1630 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewImpact of Tariffs on Gaming and Technology IndustryIn this episode of Digital Coffee Gaming Brew, host Brett Deister discusses a variety of topics including the latest updates and issues in the gaming world. Brett covers the relaunch of Bungie's 'Marathon,' the ongoing hacking problems in 'Star Wars Battlefront 2' on PC, and the latest content updates for 'Schedule One.' The show also pays tribute to William Roberts, the voice actor in 'The Witcher' series, who recently passed away. Additionally, Brett delves into the 2025 Influencer Marketing Report, the new updates for 'Enshrouded,' and the launch of Marvel Rival’s Season Two. Finally, he touches on...2025-04-1124 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewHow Tariffs and Trade Wars Influence the Future of Gaming ProductsIn this episode of Digital Coffee Gaming Brew, host Fred Deister delves into various topics beginning with updates on Marvel Rivals, including the upcoming Season 2 starting April 11th with new heroes and changes. He also discusses the much-anticipated release of Titanfall 3, rumored for a 2025 reveal. Fred highlights the dominance of AMD in the CPU market, holding nearly 80% market share as of March 2025, contrasted with Intel's decline. Significant layoffs in the gaming industry and CEOs' accountability are addressed, alongside Amazon Prime’s new requirement for GPU purchases due to poor availability. Tariffs on China and their impact on gaming hardware pr...2025-04-0429 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewNavigating Fintech Marketing: Strategies for Building Trust and Brand AwarenessIn this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Anne Laffin, a seasoned marketing strategist and content creator with a wealth of experience in fintech marketing. Anne shares her insights into the intricacies of marketing in the fintech space, emphasizing the importance of balancing features with benefits to resonate with consumers. She also discusses the challenges of integrating AI into financial services while maintaining privacy, and the critical need for transparency. Anne delves into strategies for building brand awareness, the role of content and webinars in lead generation, and the delicate art of building trust in...2025-04-0221 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewExploring Ubisoft's Future Plans and the 3 Million Player MysteryIn this episode of Digital Coffee Gaming Brew, host Brett Deister covers various topics in the gaming industry. Key discussions include the layoffs at Crystal Dynamics, the release of NVIDIA's new AI app G Assist, and the new 'Relics' update for No Man's Sky. Brett also talks about the co-director of Dragon Age moving to Wizards of the Coast, the upcoming game Wild Gate, and Epic Games' Spring Sale. Additionally, there are picks on the issues with Ubisoft's latest Assassin's Creed sales and frustrations with the game Adam Falls. Join Brett as he navigates through these industry insights and...2025-03-2831 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewUnlocking AI's Potential for Small Marketing Teams with Expert Caroline CrawfordIn this episode of Digital Coffee Marketing Brew, host Brett Geiser chats with Caroline Crawford, a seasoned marketer and communications expert with 13 years of experience. They discuss strategies for building an effective marketing team on a scrappy budget, emphasizing the importance of being adaptable, organized, and leveraging tools like AI. Caroline shares insights on creating a strategic plan, repurposing content, and making smart hiring decisions between full-time and contract roles. She also offers advice on avoiding common pitfalls, enhancing team communication, and the power of saying 'no' or 'not right now.'☕ Ready to Brew a Successful Ma...2025-03-2629 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewWhy Ghost of Tsushima Outshines Recent Assassin’s Creed ReleasesWelcome to another exciting episode of Digital Coffee: Gaming Brew! This week, your host Brett Deister dives into some intriguing gaming news and reviews that are sure to capture your attention. We'll delve into the buzz around Marvel Rivals and the impressive leap in interest for the Invisible Woman, as well as discuss the notable bug fix for Penny Parker's mines. Brett also shares his take on the Last of Us Part Two Remastered and questions the trend of remastering not-so-old games. There's a focus on Helldivers 2 and the importance of core gameplay without overloading on features or micro-transactions...2025-03-2123 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewUnderstanding the Essentials of Customer Acquisition in the Digital AgeWelcome to this week's episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and we're diving into the fascinating world of customer acquisition and data-driven strategies with our special guest, Trey Robinson. With a wealth of experience in financial services, Trey has been instrumental in transforming marketing channels and growing client acquisitions for major industry players. Join us as we explore the most effective channels for acquiring new customers in today's digital landscape, the role of content marketing, and the emerging technologies that marketers need to be aware of. Plus, Trey shares invaluable insights on creating a...2025-03-1928 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewThe Art of Conversation: Creating Community in Your InboxWelcome to this episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and today we're diving into the magic of building community through email marketing. Joining me is Paul Gowder, owner of powwows.com, an esteemed online community celebrating Native American arts and culture for over 25 years. Paul shares his unique insights into transforming email from a simple communication tool into a vibrant community hub. We discuss the old-school charm of email marketing, how to effectively communicate and engage with your audience, and the art of personalizing your approach to build authentic relationships. Whether you're a marketer...2025-03-1226 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewEmbracing Breaks: Manish Dudharejia on Balancing Hustle and RestWelcome to another episode of Digital Coffee: Marketing Brew, where we blend insightful conversations with industry experts to perk up your marketing strategy. In today's episode, your host Brett Deister is joined by Manish Dudharejia, a seasoned entrepreneur and the founder of e2m Solutions, a leading digital agency specializing in white label outsourcing services. Manish discusses the importance of taking real breaks to combat burnout and maintain creativity, sharing insights on the effective lion framework of rest, sprint, and repeat. He also delves into the significance of understanding personal productivity patterns and making time for reflection amidst the...2025-03-0523 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewPress Releases 101: The Art of Storytelling for Small Businesses with Mickey Kennedy!Brett Deister and PR whiz Mickey Kennedy kick things off by diving straight into the nitty-gritty of press release marketing, highlighting its crucial role in boosting visibility and credibility for small businesses. Mickey, with a whopping 25 years in the game, spills the tea on how earned media can be a game-changer, especially for startups looking to make a mark without breaking the bank. He emphasizes the power of storytelling and strategic content—turning press releases into a goldmine of opportunities, not just a one-and-done deal. Mickey's insights reveal that the secret sauce lies in crafting relatable narratives that resonate wi...2025-02-2625 min#12minconvos#12minconvosBrett Deister: Level Up Your Podcast: Strategies for Growth and Engagement /EP 3418Brett Deister, Podcast Host, Editor, Producer, and Digital Marketing Expert Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and...2025-02-2512 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewMarvel Rivals Layoffs and U.S.-China Game Development TensionsIn this episode of Digital Coffee Gaming Brew, host Brett Deister discusses various updates and controversies in the gaming industry. Key topics include an update to 'Kingdom Come: Deliverance' that addresses stability and gameplay issues, and the current state and future of 'Marvel Rivals.' Brett also covers the new release date and features for 'Dune Awakening,' and the problematic release of Delta Force. Additional highlights include a detailed discussion on the latest NVIDIA and AMD graphics cards, Marvel Rivals' new season updates and hero tweaks, and a critical view on how Western developers seem to be losing...2025-02-2130 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewOverwatch 2's New Features and Blizzard's Strategic MovesIn this episode of Digital Coffee Gaming Brew, host Brett Deister discusses the anticipated release of AMD's RX 970 XT graphics card, featuring 32 GB of VRAM and its implications for Nvidia's 5090. Brett also reviews various gaming microphones, expressing a preference for established brands over newcomers. He covers Ubisoft's Q3 struggles and their unsuccessful ventures with Ex Defiant and Hyperscape. Additionally, Brett discusses announcements like Overwatch 2's new perks and features, the potential EA acquisition of Blizzard and Activision, Crytek's layoffs and shelving of Crysis 4, and the benefits of Kingdom Come: Deliverance 2 supporting mods. He concludes with opinions on the state...2025-02-1439 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewFrom Zero to 20k: How Paul Became a YouTube Realtor Rockstar!Brett Deister dives into a chill convo with Paul, a realtor from Southeast Florida who's rockin' a YouTube channel with over 20,000 subscribers. They kick things off by exploring how Paul uses AI tools to up his game, making video creation smoother than a fresh cup of coffee. From crafting eye-catching thumbnails to balancing long-form content with snappy shorts, Paul spills the beans on how he keeps his audience engaged and coming back for more. He stresses the importance of consistency and finding your niche—because let's be real, nobody wants to watch a realtor in a suit when they co...2025-02-1235 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewEA's Lessons from Dragon Age and Battlefield UpdatesIn this episode of Digital Coffee Gaming Brew, host Brett Deister covers a range of topics in the gaming industry. He discusses the upcoming content and sequel for 'Hogwarts Legacy,' the removal of denuvo from 'Immortals of Avium,' and the release of 'Metal Gear Solid Delta: Snake Eater.' Brett also shares his thoughts on 'Civilization VII,' Paradox's acquisition of a game studio, and the price hikes for Nvidia's RTX 50 series. The episode also addresses the demand for AMD's Ryzen 9,800 x 3D and critiques EA's handling of 'Dragon Age.' Finally, Brett talks about the negative...2025-02-0728 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewFrom Beer to Boeing: Surviving PR Nightmares with John DavidCrisis communication is a game-changer for businesses, and in this episode, Brett Deister and John David dive deep into navigating those stormy waters. With John's 35 years of experience, he breaks down the key differences between issues and crises, emphasizing that preparation is everything. They get real about recent fiascos like Bud Light and Boeing, unpacking how social media can turn a little hiccup into a full-blown disaster faster than you can say "viral." Plus, they touch on the shifting media landscape and the essential need for clear communication plans that can adapt to whatever unexpected challenge comes knocking. So...2025-02-0540 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewThe Art of Experiential Marketing: Insights from Sheila RondeauSheila Rondeau, an accomplished executive in experiential marketing, joins Brett Deister to discuss the transformative power of experiential marketing in building trust and engagement with consumers. She highlights the importance of authenticity in brand messaging, especially in today's politically charged climate, where brands must navigate diverse consumer perspectives. Sheila shares insights on how technology, including AI and VR, can enhance marketing strategies by creating memorable experiences that resonate with audiences. Drawing from her extensive experience, she provides examples of successful campaigns and emphasizes the need for brands to stay true to their core values while experimenting with innovative techniques...2025-01-2935 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewThe Future of Gaming: Escapism Over Politics – A Call to DevelopersBrett Deister dives into the latest gaming news, starting with the bizarre feud between Elon Musk and Asmongold over gaming hours, highlighting how trivial such disputes seem in the grand scheme of gaming. As the conversation unfolds, he praises Nvidia and AMD for their impressive GPU shipments this year, signaling a healthy market for gamers. The episode also explores the Steam Deck's growing compatibility and its significant impact on the PC gaming landscape. Brett discusses AMD's sharp criticisms of Intel's Arrow Lake and provides updates on the anticipated features of the game 'Manor Lords.' Wrapping up, he offers...2025-01-1725 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewCoffee, Content, and Customer Engagement: A Marketing BrewEmbracing change is essential for success in digital marketing, as discussed by host Brett Deister and guest Lorriane, an experienced entrepreneur and professional speaker. They explore the critical role of social media content and user-generated content in modern marketing strategies. The conversation highlights the significance of short-form video and the growing influence of AI tools in content creation. Practical tips for enhancing video and audio quality are shared, making it easier for small businesses to produce engaging content. As they look ahead, Brett and La Lorena also address the future of AI in marketing and the importance of actively...2025-01-1539 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewBrett's 2025 Gaming Predictions: From AMD Power to Marvel RivalsBrett Deister kicks off 2025 by diving into the exciting world of gaming and technology with an in-depth look at AMD's new 9950X3D processor, which promises impressive performance for both gaming and content creation. He discusses key specifications and the anticipated boosts over its predecessors. The episode also highlights upcoming game releases, including Marvel Rivals Season One and Kingdom Come Deliverance 2, while underscoring a growing trend: the ability to play PC games directly on LG Smart TVs through Xbox Game Pass Ultimate. Brett emphasizes the need for game developers to focus on creating engaging and enjoyable gameplay rather than...2025-01-1019 minDigital Coffee: Marketing BrewDigital Coffee: Marketing BrewUnlocking the Secrets of PR: Insights from Heather of Publicity for GoodBrett Deister interviews Heather, the founder of Publicity for Good, to delve into the current landscape and future trends of public relations (PR). Heather emphasizes the crucial distinction between marketing and PR, highlighting that while marketing focuses on self-promotion, PR thrives on external endorsements and organic visibility. The conversation explores how brands can successfully integrate PR with digital marketing strategies, leveraging AI to enhance efficiency while maintaining the essential human touch in storytelling. Heather also discusses the importance of understanding generational differences in communication and offers practical advice for PR professionals. Additionally, she introduces her new service, Signal Raptor...2025-01-0121 minDigital Coffee: Gaming BrewDigital Coffee: Gaming BrewIs 2024 the Worst Year for Gaming? An In-Depth Look!This week, Brett Deister dives into the gaming world, focusing on the upcoming sunsetting of X Defiant and its questionable Season 3 update, leaving players wondering about the value of the content. He also discusses the recent free Killzone cosmetic drop in Helldivers 2, which was a response to community complaints about pricing. The conversation takes a turn to the massive update for Stalker 2, highlighting its extensive fixes and improvements, despite the frustrating lack of fast travel. As the episode unfolds, Brett reflects on the disappointing game releases of 2024, suggesting a lack of memorable titles and a potential shift in the...2024-12-2721 min