Shows
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod PeopleThis week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO.Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including:Finding the right host and hook to make technical content compelling.The essential move from audio-only to video-first podcasting.Tying content efforts to commercial impact and pipeline growth.Learn the current trends B2...
2025-12-0128 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expertIn this episode, Jodi talks to Benjamin Bargetzi, a leading expert in AI and brain interaction, about the convergence of neuroscience, artificial intelligence, and product innovation. They explore how these advancements are influencing marketing strategies and the development of SaaS platforms. Benjamin shares his insights on the future of platforms, shifts in buyer behavior, and the impact of technological innovation on the industry. Find Benjamin's book here. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the...
2025-03-2433 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#162 - Why marketing trends won't work for you, with Jodi NorrisThere are mountains of marketing advice available to B2B marketers, including this podcast! But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up? This episode dives into a theory of extrapolation, looking at how variables impact whether someone else’s marketing will work for your brand. If you’d like to connect with me, please do! I’d love to hear your thoughts and feedback. Add me on LinkedIn here.The FINITE Podcast is sponsored by Clarit...
2025-01-2008 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#162 - How to think about marketing strategy with Colin LewisThis episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.
2024-12-3034 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matterOn this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt. You can connect with Jodi here. And the links she mentioned are here:95/5 in market / out market ruleLinkedIn comedian Ken ChengThe FINITE Podcast is sponsored b...
2024-12-0911 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at ClarityDo you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether your agency is working, and how to decide between agencies from their pitch. Jodi spoke to Rachel Gilley, CEO at Clarity, a global marketing and communications agency that works with leading tech brands. Chosen by vi...
2024-11-1123 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass InstituteIn this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute, who shares insights from his extensive research into whether B2B businesses should prioritise acquisition or retention.
2024-08-1232 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at OgilvyB2B influencer marketing means more than sponsored posts from linkedIn thought leaders. On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence Asia at Ogilvy, to hear his innovative take on influencer marketing in 2024. Learn how the creator economy is growing and developing, to bridge the gap between B2B brands and digital savvy consumers.
2024-04-2929 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers? Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future of the payments industry. He’s had a long and successful career in marketing, formerly at titans like PayPal and Barclaycard, to fast-paced fintechs like Refinitiv and Finastra. Learn how Simeon approaches his marketing with custo...
2023-12-1827 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at TreblleAs audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing? This episode goes through Davor Kolenc's experience as Head of Growth at Treblle, and how he has successfully grown the brand in the DevTech space. Jodi and Davor cover tips for building trust, which channels to avoid and when sly tactics enter into manipulation. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- 93x: the leading digital marketing agency...
2023-09-1822 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at StaffbaseFrom Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing. For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- 93x: the l...
2023-09-1130 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwCThis FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC. Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how they can tackle challenges that arise when businesses utilise artificial intelligence, so you'll gain his insider knowledge on this as well.The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with...
2023-09-0423 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNWThis is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading tech companies.The episode is with Cordula Pfluegl, Marketing Director at TNW, who shared her secrets as to how she created such a big buzz for TNW, gaining their largest and most vibrant group of attendees yet. (She even had the President of The Netherlands at the opening ceremony!)Listen to get tips on creating a buzz for your events, product launches, announcements...
2023-07-1022 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#85 - ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at TypeformIt's the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with 'the high level stuff', like Typeform did? Paul Campillo is formerly the Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on brand, how it should attract not only customers but talent, and reveals the three pillars to a meaningful brand. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS bu...
2022-01-0333 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#84 - Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at RedditSocial media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B. On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook. He shares how B2B tech marketers can leverage social media, build communities to nourish trust with audiences, and create two-way engagement.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, so...
2021-12-1329 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at SeismicIn B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast, we sat down with Kyle Lacy, SVP Marketing at Seismic. Alex and Kyle discussed whether BDRs should live in marketing, whether marketers should get commission on conversions and why sales leaders are the first to get fired. The...
2021-12-0627 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#82 - Marketing the world's fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at HopinDave Schools was the first hire and marketer at Hopin on the brink of their launch into hyper-growth. His original GTM strategy, marketing tactics and success in the face of pivotal moments are part of the reason Hopin has a $7.75 billion valuation today. On this episode of the FINITE Podcast, he shared his career journey before Hopin, how he got hired and the remarkable voyage of hyper-growth since. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pi...
2021-11-2930 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive SecurityPaul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category.Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B...
2021-11-2233 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#80 - Why your customers are your best marketers with Amanda Malko, CMO at G2Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2. On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---
2021-11-1531 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#79 - Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIAIn B2B tech, sales and marketing departments are often siloed and sometimes even in competition. The umbrella function 'revenue marketing' offers a solution. On this episode of the FINITE podcast, we spoke with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA. He shared his story of revenue marketing at SMBs to enterprises, and the importance of aligning marketing data with sales technology. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
2021-11-0832 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#78 - From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.ioMore and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value and increasing trust. On this episode of the FINITE podcast, Alex and Kathleen Booth, CMO at clean.io, will be diving deep into brand publishing and moving away from traditional B2B content marketing strategies. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & P...
2021-11-0130 min
The Good Mom PodcastStress Less with Special Guest, Meagan NorrisSend us a textMeagan Norris, a mom of 3 who helps moms stress less so they can create the life they want, joins me this week for a discussion of what happens in the brain when we have a stress response. Meagan shares her way of thinking about stress, her 3-step process for managing stress, and a sweet story about her son who has picked up some key concepts about processing emotion already. If you want to stop stressing about stress, this episode is for you. You can reach out to Meagan for more help with mom s...
2021-10-2827 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#77 - How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at TableauData literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring buy-in from the board and innovating a traditional B2B tech marketing strategy. On this episode of the FINITE Podcast, Alex sat down with Chris Lindsay, VP, EMEA Marketing at Tableau. Tableau is a Salesforce company and self-service analytics platform, which makes Chris the perfect person to share their views on data literacy in B2B tech. ---The FINITE...
2021-10-2532 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#76 - Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeepWe all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out? On this FINITE Podcast episode, Alex sat down with Daniel Frohnen, experienced B2B tech CMO, formerly at Sendoso at now at UpKeep. Alex and Dan have a deep discussion about category creation, whether it's merely the use of buzzwords, whether new categories are even worth pursuing and whether category creation is more expensive than pursuing existing ones. ---...
2021-10-1830 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#75 - How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at SalesforceSalesforce+ is the new Netflix-style B2B content platform from Salesforce. It hosts high-quality, full length episodes, and redefines how B2B content has ever been thought of before. On this FINITE Podcast episode, we got the inside scoop as to why it has been made and how, with the VP and CMO, APAC at Salesforce, Leandro Perez. Leandro shares his thoughts on the importance of production quality, the use of other platforms like YouTube, and the future of B2B content. ---The FINITE Podcast is made possible by 93x...
2021-10-1132 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#74 - There's no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpotOn this episode, we're not a B2B marketing podcast. Instead, we're a marketing podcast. Why? Our guest, David Fallarme, doesn't believe in the distinction between B2B and B2C marketing. Listen to the episode to learn David's preference for dividing marketing into more useful types. He discusses what the gap between B2B and B2C looks like within the marketing space, why it should be closed, and why B2H is also the wrong way to go. At the time of recording, David was Head of Marketing, Asia at HubSpot, and is...
2021-10-0430 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at ClearbitData can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories. On this episode of the FINITE Podcast, you'll gain a scope of the 'big data' landscape, and you'll learn how you can enhance your marketing automation and customer platforms with data insights. We spoke to Kevin Tate, CMO at Clearbit, a leading marketing data engine for B2B companies. ---The FINITE Podcast is made possible by 93x, the leading digital...
2021-09-2729 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#72 - Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at CanvasMaya Grossman has written a best seller on career development, with a long and successful career spanning some of the largest brands in tech like Microsoft, Google and Canvas. She hasn't just waited for these opportunities to come to her, throughout her career she's made purposeful decisions to exceed and stand out amongst a sea of B2B tech marketers. On this episode of the FINITE Podcast, you'll hear Maya's tips on flourishing at each stage of a B2B tech marketing career from IC to VP of Marketing. This includes building a marketing portfolio. ...
2021-09-2034 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#71 - The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute95% of B2B buyers are not in the market for your product or service at any given time. It's a fact. So why spend your precious B2B tech marketing time and resources on convincing people to buy, instead of making your brand memorable for when they're ready to?Learn how to make the case for brand marketing with Jann Schwarz, Snr Director at The B2B Institute, who delivered this new research in partnership with Ehrenberg-Bass.Find the full research report here. ---The FINITE Podcast is made possible by 93...
2021-09-1332 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#70 - Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate VisionsShould you keep your outreach emails snappy? Or should you give detail and specificity? Should you pour your heart out to your target accounts? Or should you maintain stoic rationality? All these questions answered and more in this special FINITE Podcast. We spoke to David van Schaick, CMO at The Marketing Practice and Doug Hutton, Senior Vice President, Products at Corporate Visions to find out the behavioural science behind successful cold emails for ABM in B2B tech marketing. Listen to learn about their recent research, findings and gain practical takeaways for your own messaging...
2021-09-0632 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#69 - Behind the scenes of SurveyMonkey's rebrand with Karen Budell, VP of Brand Marketing at MomentiveWhen an organisation evolves, the customer-facing brand can lag behind as it represents values and missions of the past. On this episode of the FINITE Podcast, you'll learn why an organisation might need a rebrand in the first place, how to go about it and what to do after, with reference to Momentive's outstanding example. You'll hear behind the scenes insights to SurveyMonkey's rebrand with Karen Budell, who lead the transition to Momentive to better suit their modern objectives. Karen has spent her career telling brand stories at top tech companies like Google, and has pl...
2021-08-3031 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#68 - Everything your CMO doesn’t know how to tell you with Ryan Bonnici, CMO at WherebyYou could have the best CMO in the world, but there might be some things they don't know quite how to tell you. From take more risks, to hire better people, to give better feedback... you might need feedback on your feedback! That's why we welcomed B2B marketing superstar Ryan Bonnici on the FINITE Podcast. You'll probably follow him on LinkedIn and Twitter, he's Forbes 26th most influential CMO, former CMO at G2 and current CMO at Whereby - an easy video meetings platform. Listen to this episode to learn how to be a...
2021-08-2338 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#67 - ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2With the ABM craze going on at the moment in B2B tech, we thought it was time to bust some ABM myths that have been brewing as more and more marketers take on this approach. On the episode of the FINITE Podcast, we spoke to Zoe Hominick, Head of Business Marketing and CEX, Business Division at O2, who has been in the ABM game for a decade. Zoe answers common questions such as:- Should ABM be one-to-one, one-to-few or one-to-many?- Does account size affect which ABM approach to do? ...
2021-08-1628 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#66 - How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at AtlassianPeople don't trust brands anymore, they trust people, especially when making large decisions on behalf of a company. That's why in B2B marketing, thought leadership plays an important role in a content strategy. On this episode of the FINITE Podcast, we hear from Ashley Faus, Content Strategy Lead at Atlassian - a global tech company that owns work management tools such as Trello and Jira. Ashley has plenty of experience choosing and building thought leaders within Atlassian, and shares her framework for building a profile and influence for employees. ---...
2021-08-0934 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at VidyardIf you hadn't heard, Tyler Lessard is the King of Video. As VP Marketing and Chief Video Officer at leading video platform Vidyard, he is also the author of video marketing bible: The Visual Sale. Tyler knows that video marketing is the future of content, and explains how video can help emotionally engage B2B buyers and speeds up the sales cycle, as seen at Marketo with their new and improved call to actions. Listen to this FINITE Podcast episode to learn how you can use video in your own B2B marketing, and how...
2021-08-0233 min