Shows
The Million Dollar Standard058 - The Business Skill Most Founders AvoidIn this episode of The Million Dollar Standard, Jodi Sodini interviews her mother, Lyn Sample, the founder of Aceco LLC, about the critical topic of revenue recovery. They discuss the common pitfalls entrepreneurs face regarding unpaid invoices and the importance of enforcing financial agreements while maintaining dignity and respect for clients. Lyn shares her extensive experience in the field, emphasizing the need for courage in difficult conversations and the significance of financial standards in business. The conversation also touches on practical advice for entrepreneurs and the emotional baggage that comes with unpaid debts
2026-02-2523 min
The Million Dollar Standard057 - Why Being "More Polished" Is Killing Your GrowthIn this engaging conversation, Jodi Sodini and April Palmer, known as the Hot Mess Boss, explore the chaotic yet rewarding journey of entrepreneurship. They discuss the importance of authenticity, the challenges founders face in scaling their businesses, and the necessity of understanding customer needs. April shares her insights on money conversations, the role of feedback in business growth, and the significance of vulnerability in building connections. The discussion also touches on teaching methods that emphasize real-world applications, the joy of community, and the integrity of sales practices. Ultimately, the conversation encourages listeners to embrace their unique selves and find...
2026-02-1151 min
The Million Dollar Standard056 - Why Ads Don't Convert Without TrustIn this episode of the Million Dollar Marketing Podcast, host Jodi Sodini welcomes back Eddy Miranda, a marketing expert who shares insights on building trust and authority in marketing, effective traffic acquisition strategies, and the importance of understanding customer acquisition costs. They discuss the metrics that matter for scaling businesses, the role of leadership and risk tolerance, and the emotional aspects of decision-making in marketing. Eddy emphasizes the need for data-driven decisions and the significance of testing offers in cold traffic. The conversation concludes with rapid-fire questions that highlight key takeaways for marketers.
2026-02-0433 min
The Million Dollar Standard055 - The One Sentence Business PlanIn this conversation, Nick Pavlidis shares his insights on leadership, community building, and the importance of having a clear vision in business. He discusses his journey as a multi-business owner and the strategies he employs to maintain consistency and purpose in his work. Nick emphasizes the significance of personal relationships and community support, particularly in the context of PodFest, an event he leads. He also touches on the importance of managing personal energy and avoiding burnout while maintaining a focus on long-term goals.
2026-01-2835 min
The Million Dollar Standard054 - How Discipline, Identity, and Systems Create Long-Term SuccessIn this conversation, Jodi Sodini and Stephen Linton explore the critical role of discipline and identity in achieving success. Stephen shares insights from his experiences as a high commercial pilot and discusses how internal frequency and self-image support discipline and execution. They delve into the importance of setting clear goals, facing fears, and coexisting with them to enhance performance. The discussion emphasizes the need for action alongside mindset, highlighting practical strategies for recalibrating one's focus and integrating internal mastery with business systems.
2026-01-2135 min
The Million Dollar Standard053 - Transforming Lives Through TruFit CoachingIn this episode, Jodi Sodini interviews Johnny Els, founder of TruFit Academy, to explore how physical discipline shapes leadership, confidence, and long-term success.Johnny shares his evolution from athlete to coach, the insecurity and imposter syndrome he had to overcome, and how faith helped redefine his identity and vision. Together, they discuss why health is not about punishment or extremes, but about building habits that support who you are becoming.This conversation connects fitness, mindset, and business through a powerful lens: alignment.
2026-01-1434 min
The Million Dollar Standard052 - The Journey of a Bikini AthleteThe Journey of a Bikini Athlete reveals what really happens beneath physical transformation.In this episode, Jodi Sodini and Ashlan Nelson unpack how fitness and nutrition become tools for emotional stability, self-discipline, and elevated standards, not just aesthetic results. Ashlan explains how competing taught her self-control, why food should never be used as punishment, and how simple, sustainable habits create lasting change without burnout. Together, they explore the overlooked connection between physical health and business performance, showing how clarity, consistency, and confidence are built from the inside out
2026-01-0744 min
The Million Dollar Standard051 - Entrepreneurs Are the Engine of Human EvolutionEntrepreneurs carry more than revenue goals. They carry responsibility.In this episode, Jodi Sodini explains why entrepreneurs are the driving force behind positive human evolution and why leadership collapses when founders disconnect from their bodies, their purpose, and their well-being.Jodi introduces the Million Dollar Standard, a framework built on three pillars:Grounded: Leadership begins with identity. Grounded leaders know what they stand for, what they stand against, and make decisions from peace instead of panic.Focused: Clarity beats hustle. Focus is the discipline of eliminating noise so leaders can move quickly, not from...
2026-01-0209 min
The Million Dollar Standard050 - Why I’m Raising the StandardIn the inaugural episode of The Million Dollar Standard, host Jodi Sodini shares her personal journey of overcoming burnout and chaos to establish a new standard in her life and business. She emphasizes the importance of personal leadership, discipline, and physical strength in achieving success. The podcast aims to inspire entrepreneurs to lead at their highest level, focusing on holistic well-being and sustainable leadership practices.
2025-12-3005 min
The Million Dollar Standard049 - The Last Episode Before Everything ChangesIn this powerful transition episode, Jodi opens up about the internal shifts she’s made personally and professionally, and why the podcast is evolving into a deeper conversation around leadership, clarity, and the systems that actually scale a business. She celebrates recent client wins, breaks down the strategic tweaks creating massive returns, and introduces the new direction for Million Dollar Marketing: the Million Dollar Standard.
2025-12-1109 min
The Million Dollar Standard048 - Unlocking Hidden Profits in Your BusinessMost entrepreneurs don’t have a lead problem; they have an optimization problem. In this straight-shooting conversation, Jodi sits down with profit strategist and international coach Stacey Hylen to expose the money entrepreneurs are stepping over every single day. They unpack why business owners chase new tactics instead of fixing what’s already sitting under their nose, how resourcefulness beats “not enough resources” every time, and why action-takers scale while excuse-makers stall.Stacey reveals the real hidden profits inside every business: deeper client relationships, smarter offers, identity upgrades, and strategic uses of AI that free tim...
2025-11-2633 min
The Million Dollar Standard047 - The Truth About AI in Marketing: Why “Set It and Forget It” Will Kill Your SalesIn this episode, Jodi Sodini engages with Kevin Jacobson Jr. and Joshua Collier, co-founders of Leverage AI, to discuss the realities of AI in business, the challenges of entrepreneurship, and the importance of balancing personal values with professional ambitions. They explore the misconceptions surrounding AI, the significance of effective sales strategies, and the necessity of continuous personal growth in achieving business success.
2025-07-1631 min
The Million Dollar Standard046 - Why Integrity Is the Best Conversion StrategyOnline marketing is noisy, bloated, and full of promises no one can keep.In this episode of Million Dollar Marketing, Jodi Sodini sits down with Sarah Grace Alred to unpack what it really takes to build trust in a space where integrity is often an afterthought.Together, they dive into:🔥 How to build genuine trust with your audience using webinar strategy that’s grounded, not gimmicky🔥 The 2X and 10X framework Sarah uses to set expectations that clients can actually grow from🔥 Why transparency and qualified leads aren’t “nice-to-haves”...
2025-07-0942 min
The Million Dollar Standard045 - The Real Reason Your Ads Aren't ConvertingIf you think your ads are the problem, think again.In this episode of Million Dollar Marketing, Jodi Sodini breaks down the real reason Facebook ads “don’t work”... and it is not what you think. Most ad problems are not about the ads. They are symptoms of deeper issues in your funnel, messaging, or overall strategy.Jodi calls out the lazy approach of boosting posts, shares why ad variation is not optional, and explains how the wrong strategy can tank even the best offer. If you’ve ever felt like you’re throwing money at Meta an...
2025-07-0211 min
The Million Dollar Standard044 - Turn Ads Into Sales with a System That WorksIn this episode of the Million Dollar Marketing Podcast, host Jodi Sodini shares what it really takes to build a marketing system that scales without relying on quick fixes or viral content.Jodi walks you through her proven four-step framework that helps smart entrepreneurs stop leaking revenue and start creating consistent sales. This is about building a system that works together, not just running ads and hoping for the best.You will learn:• Why ads are not your problem if your system is broken• How to audit your full buyer journey to s...
2025-06-2507 min
The Million Dollar Standard043 - From Firefighter to CEO: The Bold Shift That Changed EverythingJodi Sodini didn’t leave emergency medicine to play it safe…she left to rewrite the rules of how we build and scale in the online space. In this powerful solo episode of the Million Dollar Marketing Podcast, Jodi shares her journey from firefighter/paramedic to digital strategist, and the burnout that forced her to rebuild everything from the ground up.This isn’t just her story…it’s a call to every entrepreneur who’s tired of sacrificing peace for performance. Jodi unpacks what it really takes to grow a legacy-driven business with sustainable systems, soulful messaging, a...
2025-06-1805 min
The Million Dollar Standard042 - Conversion Rate Secrets for Million Dollar GrowthHow do you scale a business to seven figures without burning out or selling your soul?In this episode, host Jodi Sodini sits down with Dave Lindenbaum—entrepreneur, conversion rate expert, and creative brain behind several successful ventures—to unpack what it really takes to grow a business with heart and results.From leveraging customer feedback to unlocking the power of fun in your marketing, Dave breaks down the mindset shifts and CRO strategies that lead to real, sustainable growth. You'll also hear how imposter syndrome (yes, really!) can actually be an asset—and why authen...
2025-06-0440 min
The Million Dollar Standard041 - No Feelings. Just Funnels. Dan Henry Tells All...In Episode 041 of Million Dollar Marketing, Jodi Sodini sits down with Dan Henry — a bold, unapologetic marketer who’s turned raw sales skill into a $35M online empire. From his early days doing grocery store demos to selling out high-ticket masterminds, Dan shares the real strategy behind his success: presentation over motivation.He breaks down why $7 paid webinars outperform traditional sales calls, how authenticity fuels conversion, and the controversial reason he believes marketers should stop obsessing over imposter syndrome. Plus, the wild story of how getting naked (literally) in a Facebook group changed his life — and his bank a...
2025-05-2841 min
The Million Dollar Standard040 - Podcasting As Your Revenue Engine with Alex SanfilippoIn this episode of Million Dollar Marketing, Jodi Sodini talks with Alex Sanfilippo, founder of PodMatch, about the practical ways podcasting drives business growth. They discuss how strategic podcast content creates revenue opportunities while building audience trust. Alex shares effective monetization approaches, explains the profit potential many podcasters miss, and outlines the mindset shifts that help transform podcasting from a hobby into a business asset. Their conversation highlights how genuine human connection has become a key advantage in digital marketing.
2025-05-0727 min
The Million Dollar Standard039 - Hire to Scale - The Million $ Secret With Angelique LucasJodi Sodini and Angelique Lucas reveal how strategic HR practices drive business growth and marketing ROI. Learn practical approaches to hiring, onboarding, and building teams that can support sustainable scaling.
2025-04-3021 min
The Million Dollar Standard038 - How My Million Dollar Nurture Strategy Creates Fast Client ConversionsRunning ads and driving traffic is only half the battle. Without an intentional nurture strategy, your marketing funnel becomes a leaky bucket losing potential clients at every stage.In this episode of Million Dollar Marketing, I reveal the exact nurture framework that's transformed my client conversion rates and cut their sales cycles in half. I break down why traditional marketing approaches are failing in today's environment and how focusing on emotional connection dramatically outperforms logical persuasion.You'll discover the intimacy sequence I use to turn cold leads into eager clients, how to repurpose your existing...
2025-04-1612 min
The Million Dollar Standard037 - Why Most Entrepreneurs Stay Broke Even When Revenue is High With Brad GibbEver feel like you’re making great money… but still not building real wealth?In this episode of Million Dollar Marketing, I sit down with wealth strategist and entrepreneur Brad Gibb, founder of The Sovereign Entrepreneur, to uncover why so many high-earning entrepreneurs are still stuck on the financial hamster wheel and what to do about it.We’re diving into the difference between income and wealth (yes, there’s a huge one), why your business should become your first asset, and how most entrepreneurs are unknowingly building unstable growth b...
2025-04-0236 min
The Million Dollar Standard036 - How High Performers Avoid Burnout with the Billion Dollar CowboyThink you need to hustle harder to scale your business? Bart Miller says otherwise.In this episode of Million Dollar Marketing, I’m sitting down with entrepreneur and coach Bart Miller, aka the Billion Dollar Cowboy, to talk about what it really takes to grow a wildly successful business without burning out. Bart has helped build brands across industries, and his secret? Architecting your life first, then building a business that supports it.We’re talking about how to create a magnetic personal brand, why knowing your “why” changes everythi...
2025-03-2644 min
The Million Dollar Standard035 - Storytelling that Sells for you with Lefty KoutinasEver feel like your marketing is missing that ‘it’ factor? You’ve got the ads, the strategy, the KPIs… but if your story doesn’t connect, none of it really matters.In this episode of Million Dollar Marketing, I sit down with 10-time award-winning filmmaker Lefteris Koutinis to uncover the secret weapon most marketers overlook: the power of storytelling. Lefty has helped clients generate six figures with a single film, and today, we’re breaking down how you can use storytelling to make your marketing more magnetic and high-converting—whether in your paid ads, organic conten...
2025-03-1938 min
The Million Dollar Standard034 - How to Build a Magnetic Brand & Community with Goose DunlaveyEver feel like you're shouting into the void with your marketing? You’re posting, running ads, doing all the things—but it’s just not clicking?In this episode of Million Dollar Marketing, I sit down with Goose Dunlavey, the mastermind behind the School World Tour and School Game Events, to talk about what actually makes a brand stand out. We dive deep into the power of community, why authenticity beats mass appeal, and the real strategy behind scaling a business (without losing your sanity).Goose shares how he went f...
2025-03-1245 min
The Million Dollar Standard033 - The Funnel Strategy That Built ClickFunnels & Tony Robbins with Jimmy AllenEver feel like your funnel just isn’t converting the way it should? The problem isn’t the traffic—it’s the way your funnel is built. Too many entrepreneurs throw paid traffic at a broken system, hoping for results, only to watch leads slip through the cracks.In this episode, I’m joined by Jimmy Allen, a funnel strategist and offer conversion expert who has worked behind the scenes with some of the biggest names in the industry—think Russell Brunson, Tony Robbins, and ClickFunnels itself. With over a decade in the game, Jimmy has he...
2025-03-0537 min
The Million Dollar Standard032 - Why Most Coaches Fail with Facebook Ads (And How to Fix It!)If you’ve ever tried running Facebook ads for your coaching business and felt like you were just burning cash with nothing to show for it, you’re not alone. Too many agencies treat coaching ads like e-comm ads, focusing on cheap leads and vanity metrics instead of real results.In this episode of Million Dollar Marketing, I’m breaking down why most Facebook ad strategies fail for coaches—and what actually works. We’ll cover the biggest mistakes that keep your ads from converting, why high-ticket coaching sales require a different approach, and how to sto...
2025-02-1913 min
The Million Dollar Standard031 - The Secret to High-Converting Facebook AdsIn this episode, I’m pulling back the curtain on what makes ad campaigns truly profitable. From deep audience research to tracking revenue-driven metrics, I’m sharing the exact approach I use to help clients scale without wasted spend. If you’re tired of agencies that keep you in the dark, this episode will show you what to look for—and how to finally get results.
2025-02-1214 min
The Million Dollar Standard030 - The One Metric You NEED to Track For SuccessIn this episode of Million Dollar Marketing, I dive into the critical number every marketer needs to know: Customer Acquisition Cost (CAC). Understanding your CAC isn’t just about tracking a metric—it’s about creating ad strategies that are profitable, scalable, and aligned with your goals. I share real-world examples from high-ticket coaching programs, SaaS subscriptions, low-ticket memberships, and paid challenges to show you exactly how CAC impacts your results.From setting smarter budgets to optimizing your ad spend, this episode is packed with insights to help you stop guessing and start making confident, data-driven decisions.
2025-01-2224 min
The Million Dollar Standard029 - How to Sell Without Manipulation or Fake ScarcityTired of manipulative marketing tactics that leave you feeling gross? Ready to find a better way to grow your business—one that actually works without the yuck?In this episode of Million Dollar Marketing, I’m breaking down the toxic world of bro marketing—think fake urgency, overhyped promises, and guilt-based sales tactics—and uncovering how to ditch them for good.I share a better way: ethical strategies that focus on transparency, building trust, and creating real connections with your audience. If you’re ready to grow a sustainable, values-driven business without sacrificing your integrity, this episo...
2025-01-1515 min
The Million Dollar Standard028 - The Fix for Facebook Ads That Don’t Get ClicksAre your Facebook ads struggling to generate clicks or engagement? If your ads aren’t resonating with your audience or driving conversions, it’s time to reassess your strategy.In this week’s episode of Million Dollar Marketing, I’m sharing exactly how to craft ads that not only grab attention but drive real results. We’ll dive into the critical role your ad copy and visuals play in creating meaningful connections with your audience—and how to bridge the gap between your offer and their needs.I’ll also reveal simple tweaks you can make to turn u...
2025-01-0813 min
The Million Dollar Standard027 - How to Use Storytelling in Marketing to Increase Sales (with Sherry Ward)Ever feel like your marketing isn’t connecting the way it should?In this episode, I’m joined by Sherry Ward, CEO of SquareTree Publishing and founder of Christian Creators 360, to break down why storytelling is the secret sauce to impactful marketing. We dive into how authentic stories build trust, create real connections, and transform campaigns—especially when it comes to ads.Sherry also shares lessons from her journey, including how staying consistent with ads and leaning into your personal experiences can make all the difference.If you’re ready to turn your story in...
2024-12-1116 min
The Million Dollar Standard026 - The Funnel Mistakes Costing You Sales (And How to Fix Them)Ever feel like your sales funnel just isn’t working? Maybe it’s not converting, or it’s leaving you wondering what went wrong. In this episode of Million Dollar Marketing, I’m tackling how to fix those underperforming funnels. From aligning your funnel with your customer’s journey to crafting intentional follow-up strategies and using data to optimize results, I’m sharing actionable steps to turn your funnel into a seamless system that converts.You’ll hear real-world examples, like how one client revamped their funnel and saw incredible results with just a few strategic chang...
2024-11-2708 min
The Million Dollar Standard025 - Powerful Ways to Reduce Risk and Increase SalesAre you finding that potential buyers hesitate to commit? You’re not alone—it’s one of the biggest hurdles in online selling. But there’s a way to ease their concerns and turn that hesitation into confidence.In today’s episode, we’re discussing the power of a strong guarantee. I’ll break down three types—value, results, and credit guarantees—that can help reduce perceived risk, boost conversions, and build long-term trust with your customers.Tune in to learn how these simple yet powerful strategies can help more buyers say “yes” to your offer.Keywords...
2024-11-1406 min
The Million Dollar Standard024 - How Aligning Values with Marketing Strategies Produces Success with Eddy MirandaEver felt like your marketing strategies are missing a personal touch or deeper connection? In today’s episode, I sit down with Eddy Miranda, founder of Deem Marketing, who shares his journey from graphic design to mastering digital marketing. Eddy dives into how he integrates personal values with professional strategies, achieving remarkable success. We discuss the power of aligning faith with business decisions, the pivotal role of testing in marketing optimization, and Eddy’s approach to biohacking for peak performance. Plus, you’ll discover why Eddy prefers collaborating over competing in marketing.Tune in to un...
2024-11-0648 min
The Million Dollar Standard023 - What's Surprisingly Working With Ads Right NowEver felt paralyzed by the need to make your Facebook ads perfect? This happens often, but here's a secret—authenticity wins over perfection every time.In today's episode, I dive into why embracing imperfections in your ad campaigns can actually boost engagement and conversions. I'll explain why audiences gravitate towards genuine and relatable content rather than flawless, polished ads. We'll discuss how prioritizing speed and consistency can lead to greater success, urging you to focus on progress rather than striving for unattainable perfection.Tune in to discover practical tips on letting go of perfectionism and ma...
2024-10-2306 min
The Million Dollar Standard022 - How We Hit a 26.8x ROAS Using Google & Meta AdsWhat happens when you combine the power of both Google and Meta ads?In this episode of the Million Dollar Marketing Show, I’ll answer just that! I deep dive into how we helped our client achieve a 26.8x return on ad spend by strategically using both Google and Meta ads.I discuss the importance of targeted keywords, optimizing your customer journey, and the strengths of both ad platforms. I emphasize the need for a holistic marketing strategy that that capitalizes on the unique strengths of both platforms to op...
2024-10-1606 min
The Million Dollar Standard021 - Series Part 4: Why Transparency & Flexibility Are Key to Ad SuccessEver wondered why some partnerships with ad agencies thrive while others falter? It all comes down to two crucial elements: transparency and flexibility.In today’s episode, we dive deep into the importance of having clear, open lines of communication between you and your ad agency. Transparency isn’t just about avoiding frustration or staying within budget; it's essential for setting realistic expectations and receiving regular updates that keep you in the loop on your campaign's performance.I also discuss the critical role of flexibility in digital marketing. In an i...
2024-10-0907 min
The Million Dollar Standard020 - Series Part 3: Developing a Proactive Ad StrategyEver wish your ad manager or agency could anticipate and respond to market changes more quickly?In today's episode, I discuss the transformative power of a proactive strategy within advertising agencies. Proactive agencies don't just react; they anticipate, planning for future trends and opportunities well in advance. I'll look at a case study where strategic foresight in campaign planning significantly boosted a client's sales.We'll cover the critical elements of a proactive advertising strategy, including:Analyzing performance to continuously refine tactics,Staying updated with the latest advertising trends,Suggesting actionable improvements,And actively monitoring...
2024-10-0208 min
Healthy HustleCracking the Code of Facebook Ads: What's Working Now and How to Stay Ahead in 2024 & BeyondAre you ready to master Facebook ads without breaking the bank? Do you want to learn how to create campaigns that drive results and grow your business? Are you curious about the latest Facebook ad strategies for 2024 and beyond? In this episode of the Healthy Hustle Podcast, we sit down with Jodi Sodini, an unapologetic marketing expert, CEO, and homeschooling mom of five. Jodi has a wealth of knowledge on how to make Facebook ads work without draining your budget. As a seasoned professional who leads her clients to success, Jodi brings a no-nonsense approach to...
2024-09-2733 min
The Million Dollar Standard019 - Series Part 2: Developing Trust With Your Ad AgencyEver feel like micromanaging your ad agency because you just don't trust them enough? In today's episode, I dive deep into why trust and open communication are non-negotiables when working with ad agencies. Without them, you're likely to find yourself stressed and obsessing over every detail of your campaigns.I'll walk you through how to establish and maintain a successful partnership with your agency. We'll discuss the necessity of proactive communication and setting clear expectations right from the start.Plus, I'll share some real-life stories—both good and bad. You'll hear about the smo...
2024-09-2506 min
The Million Dollar Standard018 - Series Part 1: The Top Strategy for Successful Ad Campaigns with an AgencyEver wondered what makes ad campaigns really successful? It’s all about collaboration.In part 1 of our new series, Increasing Ad Success With The Right Partnership, I dive into why combining a client’s business knowledge with an ad manager’s marketing skills is so crucial. I spotlight a case study involving Michelle, where this teamwork led to a great Return on Ad Spend (ROAS). The discussion highlights the importance of mutual respect and open communication for a thriving client-agency relationship.I also share stories...
2024-09-1909 min
The Million Dollar Standard017 - How to Grow a Loyal YouTube Following of 150K Subscribers with Marley JaxxWhat do a dental hygienist and a YouTube sensation have in common? More than you might think!In this episode of the Million Dollar Marketing Podcast, I sit down with Marley Jaxx, who has made an incredible leap from dental hygiene to becoming a YouTube expert and marketing strategist. We discuss Marley’s journey, including the crucial role of organic content, the necessity of consistency, and how personal development shapes successful entrepreneurship.Marley also opens up about her health and wellness journey and its impact on her professional growth. Yo...
2024-09-1127 min
The Million Dollar Standard016-How to Handle the Highs & Lows of LaunchesOverwhelmed by the unpredictability of marketing launches? In this episode, I share lessons from the unexpected twists of my recent trip to Nashville — which includes insights that are crucial for navigating the unpredictable world of launches.I dive deep into the importance of adapting on the fly during launches and why authentic engagements can be your most powerful asset. We'll discuss strategies for embracing unexpected changes and making the most of every situation—whether it’s a disrupted plan or a surprising opportunity.Listen in as I share practical tips f...
2024-09-0420 min
The Million Dollar Standard015 - This Is Why Your Offer Isn’t ConvertingHave you ever wondered why your offer isn't converting like it should? Spoiler alert, it's not the ads. It's actually how you're talking about your offer.In this episode of the Million Dollar Marketing Podcast, I discuss the crucial role of how you present your offer. I’ll break down effective strategies for crafting messaging that not only grabs attention but also drive conversions. You’ll learn how to name your offer, develop compelling descriptions, stack your offerings for impact, and target both the emotional and logical aspects of buying decisions.
2024-08-2812 min
The Million Dollar Standard014 - The Habits That Will Increase Your Marketing ResultsEver feel like you're just spinning your wheels with your marketing efforts, wondering why nothing's improving? You're definitely not the only one.In today’s episode, we’re not just talking tactics, we’re diving deep into something that can shift your marketing results—building habits of success. I’ll walk you through how to set realistic goals, develop a mindset geared for success, and the critical habit of regularly tweaking and refining your strategies.I’ll also share real-life stories of marketers who’ve transformed their approach and achieved remar...
2024-08-2114 min
The Million Dollar Standard013 - Creating Attention In This Noisy EraIn a world where everyone is competing for attention, it can feel overwhelming to try and capture your audience's focus. So how do you not only grab but also maintain your audience's attention during this noisy time?In this episode, I dive into the power of attention in marketing and how you can truly stand out in a saturated market. I stress the important role of capturing and retaining audience attention through intentional and strategic content. I introduce the concept of levels in marketing, starting with crafting content that draws people in and then converting that attention...
2024-08-1414 min
The Million Dollar Standard012 - How to Maintain Personal Connections While Scaling your BusinessEver been burned by agencies in the past? They promise customization, support, and personalization, but in the end you're just a number? When I launched Sodini Marketing, I set out to redefine what it means to work with an agency. In this episode, I share how actually focusing on customization, personalization, and genuine client relationships can transform your company’s success. You'll hear how we craft personalized strategies that not only meet but exceed our clients' unique needs, so they hit their goals. I'll also debunk myths about low-ticket offers and discuss the importance of setting realistic bud...
2024-08-0714 min
The Million Dollar Standard011 - The Marketing Mistake Jeopardizing Your Ad Success (And How to Fix It)Feeling frustrated because your ads aren’t performing as expected? There are plenty of reasons why they might not be hitting the mark. In today’s episode, I dive into why combining ads with a comprehensive marketing strategy is crucial. I’ll walk you through a real-life example with my client Ashlyn from MySpaLive. We’ll look at how we strategically managed her ad spend, optimized her creatives, worked alongside her sales team, and seamlessly integrated her ads into a broader marketing strategy. TakeawaysAds are more effective when they are part of a larger, cohesive marketing...
2024-07-3111 min
The Million Dollar Standard010 - Scaling to 7 Figures with FB Ads: Insights from Kaeli SweigardSummaryIn this episode, Jodi Sodini interviews Kaylee Swygard, an expert in helping online businesses grow. They discuss the role of Facebook ads in scaling a business from six to seven figures and the importance of having a proven profitable offer. They also talk about the significance of building a team and fostering a productive team environment. Kaylee emphasizes the importance of having a clear mission, vision, and values to unite the team and drive success. They also touch on the value of learning from failures and the power of positive psychology in business growth....
2024-07-1727 min
The Million Dollar Standard009 - Building a Predictable Revenue Engine: The Three-Step StrategyIn this episode, Jodi Sodini shares a three-step strategy for transforming marketing funnels and paid ads into a reliable revenue-generating machine. The first step is to establish predictability by optimizing a single funnel and analyzing every metric and element of the funnel. The second step is to set up projections based on the current data to reverse engineer financial goals. The third step is scaling, which should be a calculated move with monitoring of key metrics and necessary adjustments. By following these steps, businesses can create a marketing strategy that consistently delivers impressive returns.
2024-07-1009 min
The Million Dollar Standard008 Maintaining Business Revenue with Evergreen AdsIn this episode, Jodi Sodini discusses the strategy of evergreen ads and funnels, which allow businesses to generate revenue consistently even when the owner is not actively working. She emphasizes the importance of having a strong and relevant messaging that appeals to the target audience. Jodi also highlights the need for regular monitoring and adjustments to optimize the effectiveness of evergreen campaigns. By implementing this strategy, entrepreneurs can enjoy more freedom and maintain their business revenue.
2024-07-0213 min
The Million Dollar Standard007 - From Hesitation to Acceleration: Scaling Your Ad Spend with ConfidenceIn this episode of Million Dollar Marketing, Jodi Sodini dives into a game-changing strategy for business growth: maximizing your ad budget. She reveals that top-performing clients don't hesitate to scale their ad spend when their campaigns are hitting key performance indicators (KPIs). Jodi breaks down how knowing your numbers—like average order value and conversion rates—can help you make smart decisions and crush your revenue goals. She also tackles the mindset shifts needed to overcome risk aversion and seize profitable opportunities. Tune in to learn how to turn your ad budget into a powerful growth engine!
2024-06-2606 min
How Did You Scale That?Scaling Teams For Smooth Operations with Jodi SodiniIn this episode of "How Did You Scale That," guest Jodi Sodini shares her expertise in scaling teams for operational efficiency. She discusses innovative team-building techniques and leadership skills that empower employees and streamline business processes. Tune in for Jodi’s practical advice and real-world examples on fostering a collaborative environment that drives success.Connect with Jodi Sodini:- https://www.instagram.com/jodi_sodini- https://sodinimarketing.com/
2024-06-2133 min
The Million Dollar Standard006 - From Webinar to Wallet: Fast-Tracking High-Ticket SalesI’m thrilled to share a transformative success story with you all about my client and dear friend, Emily Roman. We managed to cut her lead-to-sale time in a webinar funnel from a lengthy 120 days to just 30-45 days. The key? Making sure her system was rock-solid before running ads, which helped us identify both strengths and sticking points. We then implemented an intentional nurture strategy using a targeted podcast series to address objections and build trust. This not only streamlined her sales process but also significantly boosted her ROI and marketing budget efficiency. Join me as I share va...
2024-06-1911 min
The Million Dollar Standard005 - Boost Engagement with Your Audience Using Credibility, Likability, and TrustIn this episode, Jodi Sodini dives into the world of Always On Retargeting with Facebook ads. She breaks down how retargeting works—those ads that seem to follow you around after you've checked out a business online. But Jodi takes it further, introducing the Always On Retargeting strategy, where ads run continuously, perfect for both Facebook ad rookies and veterans alike. She stresses the need for diverse messaging content buckets, focusing on building trust and forging personal connections through themes like credibility and likability. Jodi reveals the magic of frequency and how retargeting ads can seamlessly guide customers through th...
2024-06-1209 min
The Million Dollar Standard004 - The Power of Authentic Relationships in MarketingSummaryJodi Sodini and Tyler Jorgenson delve into the vital role relationships play in marketing. Jodi shares a story about how a long-term client connection blossomed into a fantastic business opportunity. They highlight the importance of clearly communicating your work while also being genuinely kind when building relationships. Jodi reveals her top strategies for fostering strong connections, such as actively participating in masterminds and programs and seeking out ideal clients. They emphasize the need to know your audience, align with their values, and create authentic bonds. Jodi also reflects on a lesson learned from working with a...
2024-05-2900 min
The Million Dollar Standard003 - How Jodi Sodini Skyrocketed a Women's Academy Launch by 150%Ever wondered what it takes to kickstart a thriving women's academy? Well, Jodi Sodini has got the inside scoop! Teaming up with the dynamic Valorie Burton, they embarked on a journey to make waves in the education realm. Recognizing the importance of a stellar launch, they pulled out all the stops. From brainstorming a killer hook to sweetening the deal with irresistible incentives, they had their strategy locked and loaded.But that's not all. With lead gen ads and a meticulously crafted funnel, they unleashed a marketing frenzy that surpassed all expectations. The result? A 150% overachievement on...
2024-05-0807 min
The Million Dollar Standard002- Client Care and Strategic Wins: Inside Sodini Marketing's Success FormulaSodini Marketing stands out in the crowded world of marketing agencies for several reasons. Firstly, they’re driven by data and consistently deliver tangible results. But what really sets them apart is their unparalleled dedication to client care and communication.Take Michelle, for instance, who specializes in selling low-ticket digital products tailored to pregnant and postpartum moms. Michelle had a less-than-ideal experience with a larger agency before finding her way back to Sodini Marketing.In just 12 days of partnering with Sodini, Michelle saw a remarkable turnaround. They took her return on ad spend (ROAS) from a...
2024-05-0817 min
The Million Dollar Standard001 - My Journey from Emergency Calls to Marketing CallsJoin Jodi Sodini on an insightful journey as she takes you from her days as a paramedic and firefighter to the helm of her own advertising agency. In this first installment of the Million Dollar Marketing podcast, Jodi delves into the intricate workings of businesses and the vital role funnels play in effective advertising management. Drawing from her experiences, she candidly shares the lessons learned from a past business partnership that didn't quite go as planned, and how those lessons shape her current agency's approach.Honesty, integrity, transparency, and accountability are more than just buzzwords for Jodi—th...
2024-05-0820 min
Ask Brien ShowSuccessfully Utilize Facebook Ad Campaigns to Launch Your Business Forward with Jodi SodiniHave you been thinking about using Facebook Ads to launch your business forward but you aren’t sure where to start? This week we have digital marketing expert Jodi Sodini on to talk about Facebook advertising and marketing. Jodi discusses how to start campaigns and make them successful, the difference between Google Ads and Facebook Ads, as well as the trends that are currently leading back to conversions. She also talks about how AI can be utilized in writing the ads and where she has seen success with AI. At the end of the episode, Jodi breaks down what bu...
2024-01-2635 min
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®Data: The Breakfast of Marketing Champions Like Jodi SodiniSales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it. Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so...
2022-10-1647 min