Shows
Online Store Success with Jodie Minto140. My e-commerce Meta Ad predictions for 2026Meta ads are still one of the most powerful growth levers for e-commerce brands.
But the way they work, and the way you need to use them, has shifted again.
In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape.
This isn’t theory or trend-chasing.
It’s what’s actually working, what’s losing effectiveness, and where smart founders need to focus next if they want profitable, sustainable growth.
Inside this...
2026-02-0324 min
Online Store Success with Jodie Minto139. You are not your business -How to separate your business from your self-worth and stop beating yourself up when things don't go to planThe first episode of 2026!
After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too).
This week, we’re talking about something many e-commerce founders quietly struggle with:
Feeling like your business is you.
Your identity, your self-worth, your success – all tangled up in sales, social media engagement, and your Shopify dashboard.
In this episode, I unpack:
Why healthy detachment is actually a business strategy...
2026-01-1416 min
Buying Online Businesses Podcast6 to 7 Figure Ecommerce Growth Strategies Prior To Exiting with Jodie MintoScaling an e-commerce business from six to seven figures is an exciting milestone—but it’s also where many founders hit costly roadblocks. In this insightful episode, Jaryd Krause sits down with award-winning e-commerce mentor Jodie Minto, founder of the seven-figure fashion brand iland co., host of the Online Store Success podcast, and certified digital marketer, Meta Ads specialist, and life coach. Jodie built her global fashion label from scratch while raising a young family, working full-time, and living in the Middle East—before scaling it to seven figures with customers and stockists around the world. Together, they d...
2025-10-0139 min
Business Growth Podcast368. Leveraging Meta Ads for Product Based Businesses in 2025 with Jodie MintoLISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO UTILIZE META ADS FOR YOUR PHYSICAL PRODUCT BASED BUSINESSJoining me today is Meta Ads Specialist and former founder of iland co., Jodie Minto. With over 20 years in business and a seven-figure brand exit under her belt, Jodie breaks down how physical product brands can leverage Meta ads without wasting money or time.In this episode, we cover:How to begin using Meta ads with a limited budgetBest practices for optimizing your campaignsUsing Meta ads to grow your audience and your salesMistakes to avoid...
2025-07-0128 min
Online Store Success with Jodie Minto122. How to Build a Loyal Community and Boost Sales with Organic Content for Your Product-Based Business -with Madison Paige This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast.
Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable.
If you’ve been posting regularly but still feel like it’s not clicking, this conversation is for you.
2025-06-1138 min
Online Store Success with Jodie Minto121. Outsourcing your Meta ads - the real cost breakdown (and how you could be losing thousands each month) 🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You?
If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen.
Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up.
📌 In this episode, we cover:
Why outsourcing your Meta Ads can quietly drain your profits
A real example: $2K a...
2025-05-2612 min
Online Store Success with Jodie Minto120. The latest Meta ads strategies that are actually working for e-commerce in May 2025If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone.
This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself.
In this episode, I’m sharing exactly what's getting results for my clients and my own ads:
Here's a quick look at what you'll learn:
Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now and how to adapt your strategy to leverage th...
2025-05-2015 min
Online Store Success with Jodie Minto118. Behind the Scenes: My Mastermind clients share their secrets to scaling their online salesEver wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat!
In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective.
Listen in as we cover:
Powerful strategies that have made the biggest impact for their growth.
How email marketing (especially with Klaviyo) can drive significant, consistent revenue.
Real-life examples of what's...
2025-05-0153 min
Online Store Success with Jodie Minto116. DIYing your PR for your product based business - with Gloria ChouIf you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again.
This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies.
She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch.
If you’re a product-based founder who wants to get seen, hea...
2025-04-1732 min
Online Store Success with Jodie Minto106. Building a multi-million dollar brand: Acacia's PuraU e-commerce journey From Breakouts to Business Success – Acacia’s Journey with PuraU
This week on Online Store Success, I’m chatting with Acacia, the founder of PuraU, a game-changing brand in the health and wellness space. Acacia’s journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring.
In this episode, we dive into:
✅ The link between gut health and acne (and why most skincare brands miss this!)
✅ How Acacia turned her personal struggles into a thriving e-commerce business
✅ Her marketing strategies – what’s worked, what hasn’t, and what sh...
2025-02-0343 min
Online Store Success with Jodie Minto105. What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect🎧 What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect
If you’ve been running Facebook ads and wondering, Why aren’t they working like they used to?—you’re not alone. Meta Ads are evolving fast, and what worked last year isn’t necessarily the best strategy in 2025.
In this episode, I’m breaking down:
✅ The latest updates to Facebook & Instagram Ads – including AI-powered Advantage+ campaigns and what they mean for your business.
✅ What’s working right now – and how to adjust your strategy to keep up.
✅ Why your ad crea...
2025-01-2918 min
Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce ShopThe Power of Paid Ads for Etsy Sellers with Jodie MintoIn this episode, Dylan interviews Jodie Minto, an e-commerce and ads expert from Australia. Jodie shares her journey from a corporate job in Dubai to running a successful seven-figure fashion business. The discussion covers crucial topics such as the importance of Facebook and Instagram ads for driving traffic, strategies for maximizing ad spend, tips for improving website conversion rates, and the advantages of using third-party fulfillment over in-house staff. Jodie also provides advice on creating effective ad content and emphasizes the value of business owners learning to manage their own ads. Now, Jodie focuses on co...
2024-09-2441 minEtsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce ShopThe Power of Paid Ads for Etsy Sellers with Jodie MintoIn this episode, Dylan interviews Jodie Minto, an e-commerce and ads expert from Australia. Jodie shares her journey from a corporate job in Dubai to running a successful seven-figure fashion business. The discussion covers crucial topics such as the importance of Facebook and Instagram ads for driving traffic, strategies for maximizing ad spend, tips for improving website conversion rates, and the advantages of using third-party fulfillment over in-house staff. Jodie also provides advice on creating effective ad content and emphasizes the value of business owners learning to manage their own ads. Now, Jodie focuses on co...
2024-09-2441 min
Real Fabulous Marketing105. Mastering E-commerce Success with Jodie MintoIn this episode of Real Fabulous Marketing, I'm joined by the inspiring Jodie Minto, a seasoned Ecommerce Expert & Ads Coach who started her own clothing label, Iland.co., while living in Dubai and working full-time.
Jodie successfully scaled Iland.co from humble market stall beginnings to a seven-figure business, ultimately selling it and turning her focus to helping other online store owners achieve their dreams.
We dive into the highs and lows of running a product-based business, the challenges of marketing, and why she believes in focusing on high-ticket items. Whether you’re just starting ou...
2024-08-2242 min
Online Store Success with Jodie Minto84. The 5 x most common e-commerce Facebook Ad mistakesHello and welcome to this episode of Online Store Success with me, Jodie Minto.
Today, I will discuss the five most common mistakes I see when people use Facebook and Instagram ads for their e-commerce businesses.
I'm all for scaling your traffic and sales to your online store through the power of paid ads... BUT... you need to make sure you have the overall strategy set, understand which buttons and options to select, and how to measure your results.
Managing your own paid ads is so doable now with so much AI and a...
2024-07-1623 min
Online Store Success with Jodie Minto82. From dog grooming to e-commerce, interview with Jodie Johnson from Max and BluOn today's episode, I chat with Jodie Johnson, the owner of Max and Blu, who shares her journey from the homeware industry to running a successful dog grooming and accessories business.
Jodie Johnson transitioned into dog grooming after the financial crisis, eventually launching Max and Blu, known for its high-end, vegan leather dog collars and accessories. She maintains a computer-based business model, handling operations from her home.
Jodie discusses the challenges of managing orders, diving into manufacturing and sourcing in China, and the importance of understanding the production process. She highlights her marketing strategies using...
2024-07-0228 min
The Smart Downloader - Latest Products Reviews & TipsJodie Minto – eComm Ads Academy – Free Download CourseJodie Minto – eComm Ads Academy – Free Download Course eComm Ads Academy is a brand new 12-week group coaching program with personalised guidance. I’m here to help you …
The post Jodie Minto – eComm Ads Academy – Free Download Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-02-2803 min
Online Store Success with Jodie Minto63. How to ditch your expensive Facebook ads manager for goodWelcome to this week episode of Online Store Success.
Today, I’m chatting with you about how to ditch your expensive ads manager or agency for good, take back the reins of your ads, and increase your bottom line.
For many business owners, outsourcing their Facebook ad management is an expensive and frustrating experience. We hope these experts will get better results than we can, that they will treat your campaigns with the same amount of attention we do, and understand your business inside and out.
But the exact opposite happens for most e...
2024-02-0621 min
Online Store Success with Jodie Minto62. Diagnosing what’s going wrong in your online store - is it a traffic or a conversion problem?Are you struggling to get the sales you need on your online store each day? 😭 Worried it could be your products, your prices, or your website that is broken?
After 7+ years of coaching eCommerce clients, when a founder isn’t getting the sales they need, we can usually categorise a lack of results into two areas - a traffic problem (or lack of) or a conversion problem (traffic isn’t buying)
In this episode, I will share how you can figure out what’s going on in your business, how to self-diagnose whether you have a traffic or...
2024-01-2321 min
Online Store Success with Jodie Minto61. My 5 x Facebook Ad predictions for 2024My 5 x Facebook Ad Predictions for 2024
Welcome back to the Online Store Success podcast, and welcome to season 3.
Today, I'm sharing my top 5 predictions for Facebook ads for 2024.
There has been some good news regarding Facebook ad benchmarks in the past 12 months. The platform hasn’t become increasingly easier to navigate, machine learning continues to improve, and for many, costs have decreased (especially for those that have embraced best practices). I believe we are in for a positive year as Meta advertisers.
Please tune in and hear why, as well as my t...
2024-01-0921 min
Online Store Success with Jodie Minto60. Build your 2024 Business Plan for Your Online StoreToday is part two of a two-part series where we map out your eCommerce strategies and plan for the upcoming year.
In the last episode, I discussed four different Ansoff Matrix business growth strategies in the last episode. If you haven't listened to it yet, be sure to go back and listen to it here (or episode 59.)
Today, I’m chatting about HOW we implement our growth strategy by breaking down our tasks into four different categories - Profit, Products, Promotions and People.
Don’t forget to download your free workbook for this...
2023-12-0522 min
Online Store Success with Jodie Minto59. Four Growth Strategies to scale your eCommerce businessFour Growth Strategies for your eCommerce business
As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead.
I must confess, though, I’ve never been very good at setting and sticking to goals and plans. As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’.
However, after 20 years in business, I’ve discovered that goals, plans, and structure are my best friends and help me stay on tra...
2023-12-0416 min
Online Store Success with Jodie Minto58. The 3 x Key ingredients for a successful Facebook adWant to know the 3 x key ingredients of a successful Facebook or Instagram ad? Listen to this episode where I break these down for you.
I also cover:
- Why I love Facebook ads so much including a real-life example of one of my students
- How to know if you are ready to implement paid Meta ads for your eCommerce business
- How much profit margins you need in order to run ads (without going broke)
As well of course the 3 most important factors to determining your success.
2023-11-1422 min
Online Store Success with Jodie Minto57. The 5 x Klaviyo automated flows every eCommerce business needsWelcome to this episode of Online Store Success.
Today I’m speaking with Linda Thomas from Ashlinc Digital, an email marketing and Klaviyo expert. We discuss the five email automated flows you need in your eCommerce business including what to say in them, when you should send them and how many emails each automated flow should include.
You don’t want to miss this episode. Be sure to have a pen and paper ready - you will want to take notes!
A little about Linda:
Linda operates Ashlinc Digital with h...
2023-11-0736 min
Online Store Success with Jodie Minto56. How to win with Google Ads for your online store - with Kaity GriffinToday I had the pleasure of chatting with Google Ads expert, Kaity Griffin from Sunday Digital.
In this episode of Online Store Success, I ask Kaity all of your burning Google Ads questions for your eCommerce store including:
The different types of Google campaigns best suited for eCommerce owners?
What’s the easiest campaign for eCommerce founders to get started with Google ads?
What daily budget suggestions when starting out?
Frequent mistakes people make with Google Ads?
Easy wins on Google Ads?
Is it really possible to learn and manage our own Google ads?
Tun...
2023-10-3135 min
Online Store Success with Jodie Minto55. The Lifestyle business sweet spot. Interview with Stevie Dillon from the Course CartelIn today's episode, I am absolutely thrilled to welcome a very special guest, Stevie Dillon, who just happens to be my trusted business coach. Together, we're chatting about success, self-discovery, and the art of building a thriving business. Are you ready to join us?
My own journey has been quite the rollercoaster. I started off with a stint as a solicitor, I ventured into the ever-evolving landscape of marketing, and now I am ultimately finding my groove as a course coaching expert. In the podcast, we’re going to talk about the importance of making course corrections al...
2023-10-2443 min
Online Store Success with Jodie Minto54. Creating Winning TikTok Ads for your online storeWelcome to another exciting episode of "Online Store Success" with me, your host Jodie Minto.
Today, I've got something special in store for you. I recently had the opportunity to visit the TikTok office in Sydney and attended their launchpad training on TikTok ads. And let me tell you, it was eye-opening.
In this episode, I'll be sharing with you all the juicy details about TikTok ads: how they differ from Meta or Facebook and Instagram ads, their campaign best practices, and tips and tricks for success.
So, if you're ready to add an...
2023-10-1714 min
Online Store Success with Jodie Minto53. What's working right now in Facebook and Instagram advertisingWant to know what's working in Facebook ads right now? Tune into this episode and discover what you need to 'unlearn' about running Meta ads and instead, what DOES work in a pos-IOS world.
Want to elevate your Facebook ads game? Take a look at my self-study workshop series, One-Ad-Wonder. It's only $147 for a limited time.
2023-10-0318 min
Online Store Success with Jodie Minto52.The Ugly Truth About Being Your Own Boss: Loneliness in the Business WorldToday, I want to talk about something that no one really talks about when it comes to working for yourself. It's that one ugly truth that can sneak up on you and leave you feeling lonely and isolated. Yep, we're diving into the topic of loneliness in entrepreneurship.
Now, I know what you might be thinking - "Wait, isn't working for yourself all about freedom, flexibility, and no annoying bosses?" Well, yes, it absolutely is. But along with the perks come some downsides, my friend. And loneliness is definitely one of them. Whether you're at home working...
2023-09-2620 min
Online Store Success with Jodie Minto51. 3 x ways to make more sales in the next 7 days (without spending a cent)Today I am going to uncover practical strategies to enhance your online store sales. Even amidst economic uncertainties, plenty of businesses are achieving remarkable success, and it's not by slashing prices or overloading their products. Instead, they're investing in effective marketing approaches that consistently drive traffic to their virtual stores.
Tune in and hear my three impactful techniques that can elevate your sales in just seven days, without any extra costs.
Traffic Strategy One: Amplify Your Social Media Presence
Utilise the power of social media to your advantage:
Share your business origin s...
2023-08-1619 min
Online Store Success with Jodie Minto50. The real issue that is stopping you from scaling your salesIn today’s podcast we're unraveling the true challenge that's been holding you back from reaching your sales aspirations: it's all about traffic and conversions.
Last week we explored the myth surrounding your products and prices as potential sales obstacles. So now, let's tackle the real elephant in the room: traffic. Without a consistent, targeted flow of visitors, your conversion goals will remain elusive. Think of traffic as the lifeblood of your eCommerce venture; without it, sales simply won't materialise.
But not all website visitors are created equal. Some are new, cold visitors, while others are...
2023-08-1315 min
Online Store Success with Jodie Minto49. Why your products or prices aren’t the problem that's stopping you from making sales on your online store (and what actually is instead).Today we are diving deep into the heart of e-commerce success. Ever wondered why your products or prices might not be driving the sales you dream of? We often think that the problem lies within our products or the pricing. But guess what? That’s rarely the issue.
Before I continue summarising the episode, I want to let you know that I have spent the last few days running a live training program which ends tomorrow. Our main event, Learn the 6-figure secrets to scaling your online store to 6-figures and beyond will be live at 12pm AE...
2023-08-0815 min
Online Store Success with Jodie Minto48. Can you still make sales in your online store during an economic downturn?Welcome to this episode of Online Store Success.
Today I want to chat with you about the current economic situation and how it relates to small business owners like you.
I know it can feel really heavy and disheartening.
Tune in to today's episode to hear what you can do to not only reframe your mindset but still grow your business and sales during wobbly economic times.
Links:
Join my free upcoming training - Learn the 6 Figure Secrets - how to crack the code of eComm Success...
2023-08-0110 min
Online Store Success with Jodie Minto47. Know your numbers - understanding the key metrics for your eCommerce businessWelcome to this episode of Online Store Success. Today we are chatting all things numbers - specifically the key metrics and numbers you need to check each month in order to gauge whether your business is on track, or if you need to course correct.
Tune in to hear about the key metrics you need to pay attention to for your eCommerce business overall as well as those specific to paid marketing activities.
Links:
Online Store Success - www.onlinestoresuccess.com
One-Ad-Wonder Workshop Series Mini-Course
2023-07-2524 min
Online Store Success with Jodie Minto46. Getting started with Facebook and Instagram ads for your eCommerce businessI love Facebook and Instagram Ads. Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store.
Ask any multiple figure 6 or 7 figure a year ecommerce business owner what their biggest driver of traffic and sales is and I’d put money down that they will tell you it’s via paid ads - particularly Facebook and Instagram ads.
Paid Social Media Ads are the number one lever you can pull in your business to scale your traffic and sales FAST.
Pe...
2023-07-1822 min
Online Store Success with Jodie Minto45. How to use organic social media to drive traffic and sales to your online storeWhere, when and how to turn up on social media is often completely overwhelming for most small business owners. It’s just another thing we have to do, added to a never-ending list of tasks we need to do to keep all the plates spinning and sales coming in.
Some folks love it - some loathe it. Either way, it is fairly necessary for several reasons.
I’ve spoken before about how traffic is the lifeblood of an eCommerce business, and organic social media is an important part of that traffic formula.
While it’s j...
2023-07-1125 min
Online Store Success with Jodie Minto44. How to Build a Winning WebsiteWelcome to this episode of Online Store Success. Today I’m chatting about Websites - a winning website that is!
So what is a winning website? It’s one that is built to convert as many website visitors to customers as possible, on autopilot (while you sleep!). Can I get a ka-ching!
Your website is the equivalent of a brick-and-mortar shop front - first impressions are everything. And sometimes we are too close to our website to see the holes in it.
We are more often than not looking inside the back end of Sho...
2023-07-0426 min
Online Store Success with Jodie Minto43. Building an iconic brandWelcome to this episode of Online Store Success.
In the last episode (episode 42 go back and have a listen if you missed it here) we talked about getting clear on WHAT your niche is, and WHO exactly your customer is.
This week I’m talking about your brand and how it aligns with your niche and attracts your ideal customer (ideally). But sometimes we get it wrong...
In this episode, I chat about:What exactly is a brand?
Why is it important?
How do you build one...
2023-06-2713 min
Online Store Success with Jodie Minto42. Nailing your Niche - Do you really know who you are selling to?Welcome to this episode of Online Store Success.
Today we are going to chat about whether you might be missing out on loads of possible sales by missing the mark on pinpointing your niche and ideal customer.
Many businesses I see are trying to be everything to everyone in the hope more people will buy from them, and what happens is that no one actually resonates with the business or brand and the sales just don’t come.
So how do we figure out what our niche is and who our customers are? Tu...
2023-06-2015 min
Online Store Success with Jodie Minto41. A cautionary tale about house painting (and how it relates to business)Today I am sharing a cautionary tale about house painting. No, I have not shifted my focus to become a renovation podcast! Inside this house improvement story there is a lesson that relates to business. Tune in to hear more.
******
Four years ago, my husband loudly declared that he was going to paint the entire outside of our house. Now this announcement had me perplexed because my husband is no house painter - he is a plumber! And when I questioned whether this was a job he could, er even wanted to, achieve, he told me: “...
2023-06-1312 min
Online Store Success with Jodie Minto40. Six Figures in School Hours - Interview with Kate ToonToday I’m chatting with a friend and also a mentor of mine, the infamous Kate Toon!
Kate is a powerhouse in her own right, is known as the ‘Beyonce’ of the SEO world, a digital marketing coach, Copywriter, Author, Bumfluencer, Mum, partner, 7-figure business owner, and downright great human.
Kate helps business owners build a successful, profitable, and enjoyable business. Using smart, creative, simple digital marketing tactics.
Kate’s about to embark on a book tour in major cities around the country and I’m honoured to be interviewing Kate at her Central Coa...
2023-06-0633 min
Online Store Success with Jodie Minto39. How many website visitors do you really need each day?Are you struggling to get the sales you need on your online store each day? 😭
Worried it could be your products, your prices, or your website that is broken? After 6+ years of coaching eCommerce clients, my guess is you have a traffic problem and that your products, prices and website are fine! More often than not, a lack of consistent, quality daily visits (traffic) is the problem.
Today, I’m unpacking how you can get clear on EXACTLY how much traffic you need each day to meet your sales goals. Let’s get started.
After 6+...
2023-05-3022 min
Online Store Success with Jodie Minto38. Are you focusing on the wrong thing in your marketing?38. Are you focusing on the wrong thing in your marketing?
Welcome to this episode of Online Store Success. Today I’m chatting about focus, particularly where you're focusing most in your marketing efforts.
You see after 6.5 years of coaching eCommerce clients AND building and scaling my own online 7-figure fashion business I’ve learnt much about marketing and common pitfalls we find ourselves in as small business owners.
There’s one huge pitfall I see (and have landed in myself many a time) that I see time and time again.
And this pi...
2023-05-2313 min
Online Store Success with Jodie Minto37. 5 Ways to Stay Positive AND Profitable During An Economic DownturnWelcome to this episode of Online Store Success. Today I’m chatting about 5 x things you can do in order to stay positive, stay profitable and have your business still ticking along during difficult times.
I know you’ve seen the news where it’s mostly all doom and gloom including the cost of living crisis and increasing interest rates which can make us want to completely throw out our business because everything feels heavy and people aren’t spending.
But I want to let you know that people ARE STILL definitely spending. I see it day af...
2023-05-1117 min
Online Store Success with Jodie Minto36. From corporate compliance to a $200k a month doll businessTune into today's episode where I interview Emma Egel from Forever Dolls.
We chat about how Emma went from a high-pressured corporate compliance gig to an online doll business doing $200k in months! But it wasn't always easy and at one stage Emma had 300 dolls stored in her linen cupboard that she was about to donate to charity...Tune in to hear the full episode here.
Take a look at Forever Dolls' stunning website, branding AND dolls here:https://foreverdolls.com.au/
https://www.instagram.com/foreverdollsclub/
One thing...
2023-05-0241 min
Online Store Success with Jodie Minto35. eComm Ads Academy is open for enrolment.Want my eyes inside of your Facebook/Meta Ads Manager?
Tune into today's quick episode where I share how you can get my help inside your ads account every week. Learn how you can have me checking and auditing your ads, teaching and arming you with the skills and strategies you need to confidently and profitably self-manage your Facebook ads forever (and all for the price of just one month's of agency fees).
Ready to skyrocket your traffic and sales with the power of paid Facebook and Instagram ads - join eComm Ads Academy today. Th...
2023-04-2615 min
Online Store Success with Jodie MintoInterview with Female Founder Jane Matley, 7-Figure Founder of Coco & PudToday I'm chatting with a long-term (and one of my favourite!) client, Jane Matley from Coco & Pud, a 7-figure luxury pet accessory brand.
But it wasn't always a million-dollar-a-year business. And Jane shares with us her journey to scaling from zero to success and what her days look like now.
We chat about:
- Jane's business journey so far including the BIG milestones
- Her biggest challenges
-What her day looks like as a 7-figure female founder now.
- Jane's favourite (and least favourite) business tasks.
...
2023-04-2333 min
Online Store Success with Jodie Minto33. THE most important button to click when building your Facebook AdsToday I'm sharing with you a crucial button click that will make or break your Facebook ads success.
That’s right, one slight slip of the finger and you will find your ads tank, you will get zero aisles or leads and waste tons of time and money trying to figure out why.
So what is the most important button to click when you build your Facebook ads you ask?
Tune in to hear what it is!
Be sure to subscribe to my channel to be the first to know when my...
2023-04-1925 min
Online Store Success with Jodie Minto32. 5 x Ways to win with Facebook Ads this year5 x Ways to win with Facebook ads right now - without wasting money or spiralling into a vortex of ads manager doom.
Visit the full podcast page here:
So what’s working right now in Facebook ads you ask? Tune in to hear exactly what is (and isn't working right now) in Facebook ads land.
For the speed readers, below is a high-level re-cap.
1. Broad audiences
Broad audiences are great for so many reasons - not just because it makes ad creation super easy, but becaus...
2023-04-1725 min
Online Store Success with Jodie Minto31. Why Facebook advertising is the BEST Way to accelerate your salesDo you know what the difference between a struggling eComm store and a 6 or 7 Figure one is?
Paid Ads.
Plain and simple.
Paid Social Media Ads are the number one lever you can pull in your business to scale your traffic and sales FAST.
People often say to me, right now I’m going to focus on:
Organic social media
SEO
Writing blog posts
Finding brand ambassadors
Learning Tiktok dance routines videos
And while all of these do help drive traffic to your website, they are a slow burn and...
2023-04-1114 min
Online Store Success with Jodie Minto30. Overcoming burnout in business (and life)30. Overcoming burnout in business (and life)
Today I'm chatting about overcoming burnout in business and life, and how I've been slowly coming back to life.
Tune in to hear what's working for me, and how some strategies and tips might help you if you are feeling the same.
Enjoy!
References and Links:
My Chiropractor - Platinum Chiropractic Erina
My Kinesiologist – The Bloom Collective
My Naturopath - Lisa Turnbull
Find the episode page here
Find out more about working...
2023-03-3119 min
Online Store Success with Jodie Minto29. Why your products aren't the problem (and what actually is)Today on the podcast, I’m chatting about why your product isn’t the problem.
You see many of my students and clients come to me asking ‘is there something wrong with my product? Why is no one buying from me?’
And 99% of the time my answer is the same - it’s not your product. Your product is fine. In fact it’s great! But that’s why aren’t people buying.
Here the entire episode here
TUNE IN APPLE PODCASTS | SPOTIFY
In this episode I talk about:
What the biggest...
2023-03-2416 min
Online Store Success with Jodie Minto28. Launching and scaling an ethical fashion label with Naomi Swalwell from House of LacunaToday I'm chatting with Naomi Swalwell from House of Lacuna about her journey of starting and scaling an ethical and sustainable fashion label.
We chat about:
- How to find manufacturers
- Manufacturing and collection/product advice
- What the biggest driver of traffic and sales is for House of Lacuna
- What it's like to work with me!
Tune in to hear the full episode.
Are you ready to learn how to really scale your sales with Facebook ads for your eCommerce store? Put y...
2023-03-1622 min
Online Store Success with Jodie Minto27. 12 things I'd do differently in my next eCommerce venture In today's episode, I share with you the top 12 (14 actually!) learnings, reflections or plain right dumb things I did and would do very differently in my next eCommerce venture. Because there are a lot of them.
I’ve broken down my reflections and things I’d do differently into four categories - Products, People, Marketing and Money and I’m going to share them with you now in case they help you in your current eCommerce journey no matter where you might be in it.
Tune in and hear what they are.
Full the ful...
2023-03-1026 min
Online Store Success with Jodie Minto26. Selling my 7-Figure eCommerce Business & BurnoutHello friend,
It has been some time.
A lot has been going on in my world, as I’m sure it has yours, which has kept me away from the microphone and keyboard and having lots of day naps.
In this episode, I’m sharing an exciting update with you. I sold my eCommerce business!
And then I fell into a complete, exhausted heap.
Today I talk about both of these things, the good and the bad, with a little oversharing too (sorry in advance).
But this is life...
2023-03-0127 min
Online Store Success with Jodie Minto25. The Pro's and Con's of offering refunds in your eCommerce businessToday I'm talking about the pros and cons of offering refunds in your eCommerce Business. Tune in and hear the top 3 pros versus cons.
If you would like more help with launching and scaling your online store, be sure to sign up for my waitlist for my coaching program, Online Store Success. It opens for enrolment again in Feb 2023.
2022-11-2109 min
Online Store Success with Jodie Minto24. Fourth Quarter Facebook Ad Wobbles in eCommerceQ4 advertising on Facebook in Instagram is never a good time. We wake up one morning and the 'Black Friday' madness has begun and all of our best-performing ads just up and die... But not all is lost. Tune in to hear what IS working and what other marketing tactics you can try when the ad auction becomes impossible.
2022-11-1508 min
Online Store Success with Jodie Minto23. Eeek an update episode - you wouldn't read about itHonestly, this is nuts but here we are! iland co. is back online trading - have a listen to this week's podcast to hear why and the new structure of the business.
Curious to see my online eCommerce store? Have a look here: www.ilandco.com
Interested in working with me to help you grow and scale your business? Take a look at my coaching programs here: www.jodieminto.com
2022-10-3109 min
Online Store Success with Jodie Minto22. Why I closed my million dollar eCommerce Store...Is your business for a reason, a season but perhaps not a lifetime?
In this week’s episode, I want to tell you a story. It’s a true story, with all the highs and lows you’d expect.. And better still, it’s my story. And it includes some amazing lessons, some hard truths and yes, a lot of vulnerability
Over the last few months, I’ve been making some HUGE business decisions behind the scenes. Life-changing decisions. But before I tell you about them I want to take you back in time.
It was 2...
2022-10-2512 min
Online Store Success with Jodie Minto21. Influencer Horror Stories- The Greek PhotographerWelcome to the online store success podcast with me Jodie Minto. If you have or are planning on launching your very own online store, you are in the right place, my friend. I'm your host Jodie Minto and an award-winning eCommerce mentor online fashion business owner and speaker based on the central coast of New South Wales. I started my own online fashion store from scratch as a side hustle when I was working full-time in the corporate world, juggling young children and living in the Middle East. Today. That side hustle is a seven-figure-a-year online fashion brand with...
2022-10-0412 min
Online Store Success with Jodie Minto20. Why You Shouldn't Just Be Focused On Organic Social Media
This week on the Podcast I'm chatting about why often posting on social media feels like a bit, fat, waste of time and what you could do to amplify your efforts instead.
If I had a dollar for every post I've seen from well-meaning business owners asking 'when's the best time to post on Instagram', I'd be currently sipping expensive champagne on a yacht somewhere fancy.....
You see trying to 'trick' the algorithm isn't the best strategy. In fact it's not a strategy at all (sorry). There are no 'hacks'. Instead, we...
2022-09-2712 min
Online Store Success with Jodie MintoWhy You Shouldn't Just Be Focused On Organic Social MediaHello there and welcome to another episode of Online Store Success with me, Jodie Minto. This week, I chat about why you shouldn't just focus on organic social media but look at tapping into the power of paid ads. Tune in to hear how you can amplify your store and sales success!
2022-09-2712 minOnline Store Success with Jodie MintoeComm Ads AcademyThis week, I'm chatting about my eComm Ads Academy course! I chat about FB ads management and whether it may be the right time for you to tap into the power of paid social media ads! Tune in!
2022-09-2006 min
Online Store Success with Jodie Minto19. Introducing eComm Ads Academy - Is it right for you?This week, I'm chatting about my eComm Ads Academy course!
I chat about FB ads management and whether it may be the right time for you to tap into the power of paid social media ads!
Tune in!
2022-09-2006 minOnline Store Success with Jodie MintoAre Facebook Ads Right For My Business?This week, I'm chatting about Facebook ads and whether it is the right time for you to implement paid social media ads into your business marketing strategy. I break down and share my insight on FB ads from my success in my online fashion store. Tune into hear more!
2022-08-3010 min
Online Store Success with Jodie Minto18. Are Facebook Ads Right For My Business?This week, I'm chatting about Facebook ads and whether it is the right time for you to implement paid social media ads into your business marketing strategy.
I break down and share my insight on FB ads from my success in my online fashion store.
Tune into hear more!
2022-08-3010 minOnline Store Success with Jodie MintoWhen Should I Pay Myself In My BusinessHello and welcome to episode three of season two of my podcast From Markets to Millions, Online Store Success with me Jodie Minto. This week, I'm chatting about when you should pay yourself in your business. We often forego paying ourselves as business owners, but it's so important to give yourself a wage! Tune in to hear more!
2022-08-2309 min
Online Store Success with Jodie Minto17. When Should I Pay Myself In My BusinessHello and welcome to episode three of season two of my podcast From Markets to Millions, Online Store Success with me Jodie Minto.
This week, I'm chatting about when you should pay yourself in your business. We often forego paying ourselves as business owners, but it's so important to give yourself a wage!
Tune in to hear more!
2022-08-2309 min
Online Store Success with Jodie Minto16. What's Working For Me In Facebook Ads Right NowThis week, I'm getting stuck into the topic of Facebook Ads!
As a Facebook Ads nerd, I share all my insight and tips and trick of how to succeed with this marketing strategy.
Tune in to my advice!
2022-08-1610 minOnline Store Success with Jodie MintoWhat's Working For Me In Facebook Ads Right NowThis week, I'm getting stuck into the topic of Facebook Ads! As a Facebook Ads nerd, I share all my insight and tips and trick of how to succeed with this marketing strategy. Tune in to my advice!
2022-08-1610 min
Online Store Success with Jodie Minto15. 5 x Lessons From My First Wholesale Trade Show for my Fashion BrandWelcome back to season two of Markets to Millions, Online Store Success podcast with me, Jodie Minto.
This week, I chat all about my experience attending my first trade show. I share my tips and insights for other business owners who may be interested in wholesaling their product.
Tune in now!
2022-08-0816 minOnline Store Success with Jodie Minto5 Lessons From My First Trade ShowWelcome back to season two of Markets to Millions, Online Store Success podcast with me, Jodie Minto. This week, I chat all about my experience attending my first trade show. I share my tips and insights for other business owners who may be interested in wholesaling their product. Tune in now!
2022-08-0816 min
Online Store Success with Jodie Minto14. 5 x Steps To Launching Your Online Store Part 3 - Website and TrafficIn this episode, I talk about the final steps of launching your own online store as the last part of my mini series.
I chat all about how to nail your website as well as getting the right systems in place to ensure eyeballs are on your store.
Learn how you can kill it in the website and traffic game.
2022-07-1211 minOnline Store Success with Jodie Minto5 Steps To Launching Your Online Store - Website and TrafficIn this episode, I talk about the final steps of launching your own online store as the last part of my mini series. I chat all about how to nail your website as well as getting the right systems in place to ensure eyeballs are on your store. Learn how you can kill it in the website and traffic game.
2022-07-1211 min
Online Store Success with Jodie Minto13. 5 x Steps To Launching Your Online Store, Part 2 - Brand, Tech & AudienceOn the podcast this week, we are chatting about the 5 steps you need to launch your online store as part of my mini series.
We take a look at establishing your brand, as well finding the right audience and tech to accomodate your eCommerce site.
Tune in to hear how you can launch and scale your own online store!
2022-06-2816 minOnline Store Success with Jodie Minto5 Steps To Launching Your Online Store - Brand, Tech & AudienceOn the podcast this week, we are chatting about the 5 steps you need to launch your online store as part of my mini series. We take a look at establishing your brand, as well finding the right audience and tech to accomodate your eCommerce site. Tune in to hear how you can launch and scale your own online store!
2022-06-2816 min
Online Store Success with Jodie Minto12. 5 x Steps To Launching Your Online Store, Part 1 - Finding or Manufacturing Your ProductsThis week's episode is the first in my new mini series about the 5 steps to launching your online store.
We are talking all things product this week and how to get sorted when you are just starting out in your eCommerce journey.
Tune in to hear all about finding and/or manufacturing your product!
2022-06-2121 minOnline Store Success with Jodie Minto5 Steps To Launching Your Online Store - Finding Your ProductThis week's episode is the first in my new mini series about the 5 steps to launching your online store. We are talking all things product this week and how to get sorted when you are just starting out in your eCommerce journey. Tune in to hear all about finding and/or manufacturing your product!
2022-06-2121 min
Online Store Success with Jodie MintoConversion Killers: How to Improve Conversion Rate FastThis week on the podcast, I chat about reasons why your website might not be converting traffic into sales.
It's important to get potential customers looking at our online store, but even more important that this translates to purchases!
Tune in as I share what could be killing your conversions!
2022-06-1415 minOnline Store Success with Jodie MintoConversion Killers - Why Your Website Isn't ConvertingThis week on the podcast, I chat about reasons why your website might not be converting traffic into sales. It's important to get potential customers looking at our online store, but even more important that this translates to purchases! Tune in as I share what could be killing your conversions!
2022-06-1415 min
Online Store Success with Jodie Minto10. Metrics To Measure In Your eCommerce BusinessThis week on the podcast, I breakdown metrics to measure in your eCommerce business.
Although most of us start our own stores to express our creative side, being on top of the analytical side of your business is super important!
Understanding this will ultimately help you to scale your online store to success, so grab a pen and listen in!
2022-06-0822 minOnline Store Success with Jodie MintoMetrics To Measure In Your eCommerce BusinessThis week on the podcast, I breakdown metrics to measure in your eCommerce business. Although most of us start our own stores to express our creative side, being on top of the analytical side of your business is super important! Understanding this will ultimately help you to scale your online store to success, so grab a pen and listen in!
2022-06-0822 minOnline Store Success with Jodie MintoWhen Things Aren't Going To PlanIn this week's episode, I chat about what to do when things aren't going to plan in your online store. I look at areas you can reflect on in your business and give ways to problem solve. Tune in to hear hear how you can get your business back on track!
2022-06-0118 min
Online Store Success with Jodie Minto9. When things aren't going to plan in your eCommerce business...In this week's episode, I chat about what to do when things aren't going to plan in your online store. I look at areas you can reflect on in your business and give ways to problem solve. Tune in to hear hear how you can get your business back on track!
2022-06-0118 minOnline Store Success with Jodie MintoFour content ideas that aren't salesyIn today's episode, I share some content ideas that will help you connect with your customers without being so salesy! Content on social media is how we can bond with our audience and build up brand credibility. Listen in to hear my suggestions!
2022-05-2408 min
Online Store Success with Jodie Minto8. Four Contents Ideas For Social Media That Aren't Super SalesyIn today's episode, I share some content ideas that will help you connect with your customers without being so salesy! Content on social media is how we can bond with our audience and build up brand credibility. Listen in to hear my suggestions!
2022-05-2408 min
Online Store Success with Jodie Minto7. 7 Lessons From 7 Years of BusinessIn today's episode, I discuss the lessons I have learnt from seven years of owning and running my online fashion store. These lessons will ultimately save you loads of time and money in the rollercoaster journey of having your own business. Tune in to hear more!
2022-05-1818 minOnline Store Success with Jodie Minto7 Lessons From 7 Years of BusinessIn today's episode, I discuss the lessons I have learnt from seven years of owning and running my online fashion store. These lessons will ultimately save you loads of time and money in the rollercoaster journey of having your own business. Tune in to hear more!
2022-05-1818 min
Online Store Success with Jodie Minto6. Reconnecting with your whyIn today's episode, I chat about the importance of taking time out to refresh and reset in your eCommerce business. As entrepreneurs, we are often so busy that we don't have the chance to pause and reflect on our initial business goals and purpose. I share my thoughts about learning to slow down and celebrating your successes.
2022-05-1110 minOnline Store Success with Jodie MintoReconnecting with your whyIn today's episode, I chat about the importance of taking time out to refresh and reset in your eCommerce business. As entrepreneurs, we are often so busy that we don't have the chance to pause and reflect on our initial business goals and purpose. I share my thoughts about learning to slow down and celebrating your successes.
2022-05-1110 min
Online Store Success with Jodie Minto5. How To Set Your Retail Prices for your Online StoreIn today's episode, I talk about how to set your retail prices for your online store. I share the hidden expenses and factors you need to consider when it comes to pricing your products. Listen in to get advice for your Ecommerce business and ensure your own success and sales.
2022-05-0412 minOnline Store Success with Jodie MintoHow To Set Your Retail PricesIn today's episode, I talk about how to set your retail prices for your online store. I share the hidden expenses and factors you need to consider when it comes to pricing your products. Listen in to get advice for your Ecommerce business and ensure your own success and sales.
2022-05-0412 min
Online Store Success with Jodie Minto4. The 5 Most Common Facebook Ad MistakesIn today's episode, I share the 5 biggest pitfalls people make when it comes to Facebook and Instagram ads for their eCommerce store. Save yourself time, effort and money by avoiding these common mistakes when marketing your business through social media. Tune in to hear how you can maximise on your business ads and translate them to into sales and success for your store.
2022-04-2812 min
Online Store Success with Jodie MintoThe 5 Most Common Facebook Ad MistakesIn today's episode, I share the 5 biggest pitfalls people make when it comes to Facebook and Instagram ads for their eCommerce store. Save yourself time, effort and money by avoiding these common mistakes when marketing your business through social media. Tune in to hear how you can maximise on your business ads and translate them to into sales and success for your store.
2022-04-2812 min
Online Store Success with Jodie Minto3. How to use List Building and Email Marketing to increase sales on your eCommerce storeList building, aka growing your mailing list by collecting email addresses, is such an important part of the eCommerce business. These emails or people are your leads and the most likely customers to buy your products. You can market to them and share your campaigns and sales to entice them to perhaps make that first purchase, and from there to rebuy and be a long term customer.
List building is also important if your business plan for your ecommerce store is to sell it one day. A buyer is going to ask you, how big is your...
2022-04-1617 minOnline Store Success with Jodie MintoHow to use List Building and Email Marketing to increase sales on your eCommerce storeEmail marketing is still one of the most effective marketing tools that eCommerce business owners have available to them. Not only are they effective, they are cheaper than paid ads, and have a higher conversion rate. Tune into this episode to hear how to get started building your email database and then how to market to them in order to grow your sales in your online store.
2022-04-1617 min
Online Store Success with Jodie Minto2. Ten Crucial Elements of a million dollar eCommerce storeYour eCommerce website is the equivalent of a brick and mortar shop front - first impressions are everything. Think about shopping in person at your local shopping centre or mall. When you approach a new store for the first time, would you stick around for long if there were boxes everywhere blocking your path? If there was inches of dust in the window display, cobwebs around, would you be willing to stay? How about if you have a question or want to try something on - what if there was no sales assistant there to help you? We need to...
2022-04-1315 minOnline Store Success with Jodie MintoTen Crucial Elements of a million dollar eCommerce storeYour eCommerce website is the equivalent of a brick and mortar shop front - first impressions are everything. Think about shopping in person at your local shopping centre or mall. When you approach a new store for the first time, would you stick around for long if there were boxes everywhere blocking your path? If there was inches of dust in the window display, cobwebs around, would you be willing to stay? How about if you have a question or want to try something on - what if there was no sales assistant there to help you? We need to con...
2022-04-1315 min
Online Store Success with Jodie Minto1. From Market stalls to a million dollar company - how I got started in building a 7-figure online store.Welcome to the Online Store Success Podcast with me, Jodie Minto. If you have or a planning to launch your very own online fashion or lifestyle eCommerce business, you are in the right place! I’m your host, Jodie Minto. An award-winning eCommerce mentor, online fashion business owner and speaker based on the Central Coast of NSW in Australia. I started my online fashion store from scratch when I was working full time, juggling young kids and living in the Middle East. Today that business is a 7-Figure online brand with stockists and customers all over the world. Join me eac...
2022-03-2311 minOnline Store Success with Jodie MintoFrom market stalls to a million dollar company - how I got started in building a 7-figure online store.Welcome to the Online Store Success Podcast with me, Jodie Minto. If you have or a planning to launch your very own online fashion or lifestyle eCommerce business, you are in the right place! I’m your host, Jodie Minto. An award-winning eCommerce mentor, online fashion business owner and speaker based on the Central Coast of NSW in Australia. I started my online fashion store from scratch when I was working full time, juggling young kids and living in the Middle East. Today that business is a 7-Figure online brand with stockists and customers all over the world. Join me each w...
2022-03-2311 min