Shows
The Lion's EdgeEp10 When Trying Too Hard Burns Down Your Business (And How to Stop Creating Your Own Fires)Ever spent days losing your mind over something that turned out to be... nothing?Joe did.A simple camera setup issue turned into a 2-day rage spiral that consumed his entire world.Wrong cord. Wrong port. That's it.But here's the kicker...This wasn't just about tech problems.It's about the pattern most of us are stuck in WITHOUT realizing it.We get tunnel...2025-07-2523 min
The Lion's EdgeEp9 Win With the Team You've Got (Or Keep Making Excuses Forever)Most business owners spend their days griping about their "bad hires."Meanwhile...The smart ones are busy turning their existing team into profit machines.In this episode, Joe Blackburn drops some harsh truths about leadership that'll make you rethink everything.You'll discover:• Why pouring 80% of your energy into your A-player is the fastest path to explosive growth (even if it pisses off everyone else)• The "movable middle" strategy that transforms average employees into solid contributors... without micromanaging them to d...2025-07-1521 min
The Lion's EdgeEp8 The What If Prison: How High-Achievers Kill Their Own DreamsMost successful people are playing way smaller than they could be.And it's not because they lack skills...Or connections...Or even opportunities.It's because they've trapped themselves in a mental prison built out of two simple words: "What if."What if it doesn't work out?What if I lose what I've already built?What if people think I'm crazy?2025-07-0922 min
The Lion's EdgeEp7 Breaking Free of the Wealth Barrier in Your HeadEver notice how the most successful entrepreneurs think COMPLETELY differently about money, time, and what's possible?That's not an accident.In this raw episode, Joe Blackburn reveals the secret experiment he's been running on himself... and how just 8 weeks of skipping his morning mindset routine nearly DESTROYED his mental state.Even though his circumstances hadn't changed. Even though he was still killing it.Here's the uncomfortable truth: Most entrepreneurs are running multi-million dollar businesses with a minimum wage MINDSET.2025-06-2323 min
The Lion's EdgeEp6 Expert Positioning for Maximum Authority in SalesThis episode of The Lion's Edge is gonna save you from being just another commodity in the marketplace.Jason and Joe dig into a critical mindset shift that separates the top 1% from the order-taking masses...And it all comes down to one thing: positioning yourself as the EXPERT, not the vendor.Jason kicks things off by referencing "The Four Conversations" - a book that fundamentally changed how he views sales positioning. He sets up the framework for discussing how you establish authority BEFORE the...2025-06-1722 min
The Lion's EdgeEp5 From Hiring to Hunting: The War for Top TalentIs your business held hostage by mediocre talent? In this hard-hitting episode, Joe Blackburn and Jason Croft reveal why most business owners are losing the battle for A-players without even realizing it.Joe shares the mindset shift that transformed his recruiting strategy from "who's available?" to "who's the best?" - regardless if they're looking for a job or not. You'll discover why most elite talent WON'T be found on job boards and how to attract them anyway.Plus, learn the courage it takes to handle underperformers when you're scared...2025-06-0934 min
The Lion's EdgeEp4 The 10-Year Vision: How Elite Performers Think Beyond The NoiseMost people are trapped in the daily grind...Reacting to whatever life throws at them.But the true lions?They're playing a completely different game.In this episode, Joe Blackburn and Jason Croft break down why having a 10-year vision separates the merely "good" from those pursuing GREATNESS.Learn why elite performers don't just plan next quarter - they visualize where they'll be a decade from now, then work backward.2025-06-0226 min
Strategy & ActionEp99 Joe Blackburn - The Art Of Being Valuable: Why Most 'Successful' Professionals Are About To Get Left BehindWarning: If you're making $200-300K and feeling "comfortable"... this episode might scare the shit out of you.Joe Blackburn (ex-Merrill Lynch heavyweight turned 7-figure mastermind leader) drops a truth bomb that'll make you question everything:"There's gonna come a day - faster than any of us want - where your ONLY value will be your ability to connect and monetize."In this raw conversation with Jason Croft, Joe reveals:• Why "comfortable" professionals are about to get absolutely crushed (and what to do about it)...2025-05-2047 min
The Lion's EdgeEp3 The Time Lie: Why Busy Entrepreneurs Stay StuckThink you're too busy to level up? In this raw and unfiltered episode, Joe Blackburn and Jason Croft expose the biggest lie business owners tell themselves: "I don't have enough time."You'll discover:• Why adding MORE to your plate isn't the answer (and what actually is)• The "Cut The Bulls**t" exercise that instantly creates space in your life• How to stop letting guilt control your calendar• Why working "on" vs "in" your business might be the wrong focus• The truth...2025-05-1924 min
The Lion's EdgeEp2 Picking Your Pride: Why Saying 'No' to the Wrong Clients Can Be Your Strongest Move"If you don't do the work, it isn't gonna work. I promise that." - Joe BlackburnIn this tactical episode of The Lion's Edge, Joe and Jason dive deep into one of the most overlooked skills in business:Knowing exactly who NOT to work with.Through a candid discussion about The Lion's selection process, they break down:• Why basic "ROI" is just hygiene - and what really matters• The unexpected truth about personality assessments in client selection• How to mak...2025-05-1214 min
The Lion's EdgeEp1 Find Your Gusher: Why Most Entrepreneurs Never Hit Their True PotentialIn this premiere episode of The Lion's Edge, hosts Joe Blackburn and Jason Croft rip open the curtain on what's really holding successful entrepreneurs back from their next level.Joe reveals the exact framework he uses to help business owners scale from 6 to 7-figures without destroying their teams or families in the process. Through real client examples, he breaks down why most entrepreneurs try to diversify too early instead of finding their "Gusher" - that ONE thing that could print money if they'd stop chasing shiny objects.Meanwhile, Jason...2025-05-0621 min
Sales Assassins PodcastEp18 Stop Getting Ready: The Hidden Cost of Waiting for Perfection"I don't know everything, and that's my superpower."In this raw, straight-talk episode of Sales Assassins, hosts Joe Blackburn and Jason Croft tackle the biggest roadblock holding back sales professionals: waiting to be "ready enough" to start.What You'll Learn:• Why taking action before feeling fully prepared leads to faster growth• How to build confidence through real-world experience instead of endless preparation• The simple mindset shift that separates top performers from everyone else• Why your clients care more about your intent to help...2025-02-1312 min
Sales Assassins PodcastEp17 Your Sales System Is Perfectly Designed… For the Results You’re GettingYour business is perfectly designed to get the results it's getting right now - even if you hate those results.
In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the critical link between systems and sales success. They share fresh insights about building effective processes that boost results while maintaining authentic human connections.
Key Topics:
• Why random actions lead to random results in sales
• Creating systems that support genuine relationships
• Smart ways to blend automation with personal touche...2025-02-0419 min
Sales Assassins PodcastEp16 Inside the Sales Assassins Success FormulaEvery single member doubled their sales targets - here's how they did it.
In this episode, Joe Blackburn and Jason Croft break down the remarkable success stories from the Sales Assassins program, where members achieved extraordinary results in just one year. One standout performer even multiplied their production by 6X.
What Made This Possible:
• Weekly hot-seat sessions where members tackle their biggest challenges
• A proven accountability system that keeps everyone moving forward
• Regular monthly challenges that build momentum
• Peer-to-peer support that extends...2025-01-1621 min
Sales Assassins PodcastEp15 The Relationship Edge: Why Trust Beats Tech"Chemistry can't be commoditized." - Joe Blackburn drops this truth bomb in a powerful discussion about authentic sales in 2025.
In this raw, unfiltered episode, hosts Joe Blackburn and Jason Croft share critical insights about:
• Why major marketing players are moving away from paid ads
• How a 23-year-old advisor generated $40M in premium sales without advertising
• The shift from digital courses to real human connections
• Why local influence matters more than ever in 2025
• Building trust that AI can't replicate
SUCCESS STORY SPOT...2025-01-0820 min
Sales Assassins PodcastEp14 The Belief and Confidence Flywheel"If you don't believe in what you're selling, your prospects won't either."
In this straight-talking episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the real foundation of sales success - authentic belief in what you offer.
Key Topics:
• Why belief must come before confidence
• The importance of being your own best client
• How professional integrity builds lasting confidence
• When walking away from deals actually makes you stronger
• Real examples from decades of sales experience
2024-12-3016 min
Sales Assassins PodcastEp13 The Million Dollar Black Book: A Simple Sales Secret That's Making FortunesSTOP LOSING MILLION-DOLLAR OPPORTUNITIES TO BAD MEMORY
In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft reveal a deceptively simple tool that's helping sales professionals turn casual conversations into major deals.
What You'll Learn:
• The exact method top performers use to capture critical sales intel without looking awkward
• A real-world example of how ignoring this technique almost meant disaster
• The 48-hour rule that separates winners from wannabes
Key Takeaways:
• The strategic way to work...2024-12-1711 min
Sales Assassins PodcastEp12 Goal Setting Secrets: Why Your Brain is Your Best Business Weapon"Most people treat goal-setting like a New Year's fling - hot and heavy until January 11th, then ghosted forever. Stop leaving your success to chance."
In this power-packed episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the science of turning goals into reality. As a self-proclaimed "newly converted" goal-setter, Jason brings fresh perspective while Joe shares battle-tested strategies from years of coaching high performers.
The hosts cut through the complexity of goal achievement, revealing a simple yet potent system anyone can implement immediately. From the...2024-12-0932 min
Sales Assassins PodcastEp11 Stop Chasing The People Who Don't Want You - Fix Your Pipeline InsteadMost sales "gurus" tell you to never give up on a prospect. Joe Blackburn and Jason Croft think that's terrible advice.
In this raw conversation about modern sales psychology, Joe shares his controversial "F*** them next" mindset that helped him build multiple 7-figure businesses.
While most coaches push endless follow-ups, Joe explains why obsessing over reluctant prospects actually repels the people who want to work with you.
The episode breaks down:
- Why your empty pipeline makes you act desperate (and how to fix it)
- The "Are you...2024-11-2726 min
Sales Assassins PodcastEp10 The Exponential Skill You Can Take AnywhereThe exponential skill that matters in building your business isn't what you think. It's not your expertise, sales tactics, or marketing funnels.
It's your ability to build genuine relationships that last.
In this raw conversation between Joe Blackburn and Jason Croft, they break down why mastering PILLRs™ - Joe's term for strategic relationship building - is the foundation for sustainable success.
Joe shares his journey from corporate America to building a thriving coaching business from his basement, all through the power of authentic connections. He explains how he now only works with people he...2024-11-2016 min
Sales Assassins PodcastEp9 Lessons From A 7-Figure MastermindElite business owners pay six figures to learn what you're about to hear for free.
Most business meetings drain your soul. But in Scottsdale, Arizona, something different happened.
Joe Blackburn and Jason Croft take us behind the scenes of an exclusive mastermind where high-performing business owners gather every four months to level up their game.
This isn't your typical corporate networking event with boring power points and forced small talk.
Joe reveals how he structures these gatherings to build...2024-11-1535 min
Sales Assassins PodcastEp9 Lessons From A High-end MastermindElite business owners pay six figures to learn what you're about to hear for free.
Most business meetings drain your soul. But in Scottsdale, Arizona, something different happened.
Joe Blackburn and Jason Croft take us behind the scenes of an exclusive mastermind where high-performing business owners gather every four months to level up their game.
This isn't your typical corporate networking event with boring power points and forced small talk.
Joe reveals how he structures these gatherings to build real connections: Starting with poolside drinks, followed by bacon-filled breakfasts (apparently the...2024-11-1535 min
Is It Saturday Yet? A College Football PodcastCFB Week 12 Preview, Picks & PredictionsIs it Saturday Yet? The award winning College Football Podcast hosted by Luke Owens, Andrew Diaz & Bryce Hopwood is here to break down every single week of CFB action for both casuals and die hard football fans.
Full CFB Week 12 Saturday Schedule
12:00 PM Games
Texas @ Arkansas – ABC (Joe Tessitore, Jesse Palmer)
Utah @ Colorado – FOX (Gus Johnson, Joel Klatt)
Clemson @ Pittsburgh – ESPN (Sean McDonough, Greg McElroy)
Tulane @ Navy – ESPN2 (Roy Philpott, Sam Acho)
Ohio State @ Northwestern – BTN (Jeff Levering, Jake Butt)
Louisiana Tech @ Western Kentucky – CBSSN
Liberty @ Massachusetts – ESPN+
12:45 - 2:00 PM Games
U...2024-11-131h 02
Sales Assassins PodcastEp8 Turn The Holiday Season into Your Strategic AdvantageThe holidays aren't your signal to slow down - they're your chance to pull ahead while everyone else takes their foot off the gas.
In this episode of Sales Assassins, Joe Blackburn and Jason Croft break down why November and December are actually prime time for relationship building and setting up massive wins for the new year.
Joe shares his proven holiday game plan that turns standard seasonal networking into real business opportunities. His approach? Pure gratitude and strategic generosity.
Key takeaways:
...2024-11-0415 min
Sales Assassins PodcastEp7 When You Hit Rock Bottom, You Still Have 60% Left in the TankThe difference between average and extraordinary isn't talent - it's knowing how much gas is left in your tank.
Joe Blackburn opens up about the raw reality of running multiple businesses while his wife was on bed rest with twins, dealing with NICU stays, and managing heart monitors that sound like police sirens - all while being evaluated for a leadership position.
But this isn't a story about hardship.
It's about the lie we tell ourselves when we think we're at our limit.
2024-10-2816 min
Sales Assassins PodcastEp6 Shatter Your Mental Limits For Massive GrowthYour inner voice is sabotaging your success. But it doesn't have to.
In this episode of Sales Assassins, Joe Blackburn and Jason Croft reveal how to silence your inner critic and unlock your true potential.
Joe shares his personal journey of breaking through mental barriers, from his days going door-to-door to running a high-ticket mastermind. He explains how a simple mindset shift - "just add a zero" - transformed his sales approach and skyrocketed his income.
Jason digs deeper, exploring how our environment shapes...2024-10-2124 min
Sales Assassins PodcastEp5 Saying No to Meetings Could Be Your Secret WeaponAre you too available?
In this eye-opening episode of Sales Assassins, hosts Joe Blackburn and Jason Croft tackle the often-overlooked skill of guarding your time.
Joe shares his recent experience of moving to a new location and relearning the art of time guarding. He emphasizes the importance of allocating time wisely, especially when dealing with different tiers of clients.
Jason adds valuable insights on applying this concept to online spaces and highlights the significance of standing confidently in your expertise, even as a newcomer.
Key takeaways:
• Th...2024-10-1526 min
Sales Assassins PodcastEp4 Why Being a Ghost Online Could Be Killing Your BusinessYour online presence can make or break million-dollar deals.
In this episode of Sales Assassins, hosts Joe Blackburn and Jason Croft dive deep into the often-overlooked importance of digital presence and media content for professionals.
Joe shares eye-opening experiences where potential high-ticket clients researched him online before committing. He emphasizes how a strong digital footprint can be the deciding factor in closing major deals.
Jason adds valuable insights on leveraging media content to build relationships and enhance credibility. He stresses the importance of giving...2024-10-0718 min
Sales Assassins PodcastEp3 Building Your Business with Reach and ReputationYour reputation can make or break your business. But how do you build it strategically?
In this episode of the Sales Assassins Podcast, hosts Joe Blackburn and Jason Croft dive deep into the power of reputation and reach in business networking.
Joe shares his experience of starting from scratch in a new location, emphasizing the importance of being curious about others and creating strategic connections. He warns against the common pitfall of being "that person" everyone avoids at social events.
They talk about the concept of "big dog syndrome," where successful individuals fail...2024-09-2630 min
Sales Assassins PodcastEp2 Building a Word-of-Mouth Client Acquisition SystemIn this episode of Sales Assassins, hosts Joe Blackburn and Jason Croft drop truth bombs about the lost art of word-of-mouth marketing.
Joe shares his hard-won wisdom on why building genuine relationships beats cold outreach every time. He breaks down his "SAP" method - Sourcing, Arranging, and Pivoting - that turns casual conversations into business opportunities without being pushy.
Jason digs deeper, questioning Joe on how to start these conversations naturally and when to make "the pivot" to business talk. Their back-and-forth banter brings clarity to this often-overlooked skill.2024-09-2033 min
Sales Assassins PodcastEp1 The PILLRs System - Everything You Need to Build a 7-Figure BusinessThe secret weapon of business titans isn't what you think. It's not AI, fancy ads, or even superior products. It's the lost art of word-of-mouth marketing.
In this episode of Sales Assassins, hosts Joe Blackburn and Jason Croft reveal the PILLR system - a revolutionary approach to building a thriving business through genuine connections.
Joe, drawing from his experience as an insurance agent and financial advisor, shares how he went from farm-to-farm sales to creating a 7-figure business built entirely on referrals. He breaks down the PILLR acronym:
2024-09-1123 min
Sales Assassins PodcastEp0 Introducing the Sales Assassins PodcastMost professionals are clueless about the one thing that truly matters in business. It's not your skills, your degree, or even how good you are at your job.
In this introductory episode of the Sales Assassins Podcast, hosts Joe Blackburn and Jason Croft dive deep into the often overlooked foundation of business success: word-of-mouth marketing.
Joe, drawing from his 20+ years in financial services, shares why being great at your job isn't enough. He explains how professionals often fall into the trap of direct selling, pushing away potential clients instead...2024-09-1120 min
The Ron ShowMonday, April 15, 2024 - Milkshakes, chicken & 'astroturf'The former President swooped in last week for some Buckhead bucks-grabbing but made an impromptu (or was it?) stop in Vine City to close the deal on an astroturfed photo op. That's right, it was staged. Dr. Jason Johnson and podcast host Clay Cane autopsied the whole thing, and while I take issue with Dr. Johnson casting aspersions on the Chick Fil-A franchise owner for not going all "Joe the Plumber" on Trump, the conversation otherwise properly frames the set-up for what it was: theatre.
Meanwhile Senator Jon Ossoff teamed up with Senator Marsha Blackburn (R-Tennessee) to bring to light abuses & n...2024-04-1844 min
The Ron ShowMilkshakes, chicken & 'astroturf'The former President swooped in last week for some Buckhead bucks-grabbing but made an impromptu (or was it?) stop in Vine City to close the deal on an astroturfed photo op. That's right, it was staged. Dr. Jason Johnson and podcast host Clay Cane autopsied the whole thing, and while I take issue with Dr. Johnson casting aspersions on the Chick Fil-A franchise owner for not going all "Joe the Plumber" on Trump, the conversation otherwise properly frames the set-up for what it was: theatre.
Meanwhile Senator Jon Ossoff teamed up with Senator Marsha Blackburn (R-Tennessee) to...2024-04-1844 min
Fox Across America w/ Jimmy FaillaOur country has a whole host of problems to deal with… AND Guest host Jason Chaffetz is here to break them all downJimmy Failla is traveling down to Nashville for the Fox Nation Patriot Awards, so we called up former Utah Congressman Jason Chaffetz and asked him to guest host Fox Across America. Jason is joined by Texas Republican Congressman Pat Fallon, who slams the Biden administration for kotowing to Chinese President Xi Jinping ahead of his U.S. visit. Pennsylvania Republican Congressman Dan Meuser tells us about his real-life experience with the crime crisis in Washington D.C. Former New York Congressman Lee Zeldin calls out the university presidents throughout the U.S. that have refused to forcefully condemn antisemitism...2023-11-152h 02
Rockin' The BluesRockin The Blues 190923Joe Bonamassa - Hope You Realize It (Goodbye Again)
Robert Finley - You Got It (And I Need It)
Eddie & The Wolves - The Coming Storm
Dom Martin - Daylight I Will Find
Kyla Brox - Bluesman's Child
Blackburn Brothers - Be My Wife
Bjorn Berge - Black Night
Dirt Road Band - Next Train Outta Town
Joanne Shaw Taylor - Sweet 'Lil Lies
John Mayall's Bluesbreakers - Double Trouble
Christone "Kingfish" Ingram - Fresh Out
Tom Hambridge ft Christone Ingram - Blues Don't Care
Dave Arcari...2023-09-201h 55
The Looking GlassThe Whole Shooting MatchIn Episode 7, we complete our analysis of the 1979 trial of Jeffrey MacDonald. And we answer the questions: Should Jeffrey MacDonald have been convicted? Should he have been tried? And finally, do our answers to these questions settle the matter of MacDonald's guilt or innocence? Season One episodes drop every TuesdaySubscribe onApple Podcasts – https://podcasts.apple.com/us/podcast/the-looking-glass/id1661874262 Stitcher – https://www.stitcher.com/show/1050203Pandora – https://www.pandora.com/podcast/the-looking-glass/PC:1001050203Spotify – https://open.spotify.com/show...2023-02-2130 min
Last Word On Sports Media PodcastHectic Announcer Travel, MLB Playoffs, NFL, College Football, Start of NBA & NHL | Announcer Schedules PodcastThis week on Episode 19 of the Announcer Schedules Podcast, Mike Gill and Phil de Montmollin take another deep dive into the latest announcer news across the NFL, College Football, MLB, NBA and NHL. Throughout the show, 129 different announcers from past and present are mentioned with an array of topics discussed including: MLB Wild Card Review NLDS and ALDS Underway NFL Week Six PreviewPotential NFL/MLB conflicts Challenges of Announcers’ Travel Week Seven College Football PreviewGameDay back in KnoxvilleNBA Regular Season just days away NHL Regular Season un...2022-10-131h 00
The mindbodygreen PodcastFree longevity hacks & the future of hormone therapy | Performance doctor Kien Vuu, M.D.Kien Vuu, M.D.: "Hormone optimization is great for longevity.” Vuu, a performance and longevity doctor, joins mbg co-CEO, Jason Wachob, to discuss underrated hacks for a longer life, plus:- How hormone therapy can help slow aging (~21:01)- The future of stem cell therapy & why it's such a hot topic (~25:01)- How to strategically stress your body (~30:03)- How to get the biggest bang for your buck with longevity (~33:16)- How building self-awareness can help you live longer (~34:15)Referenced in the epi...2022-07-1843 min