Shows
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce FrictionWhy Solopreneurs Need to Embrace AI (the right way) with Damien SchreursAI isn’t just a passing trend—it’s a game-changer for solopreneurs looking to streamline and automate their businesses. Or is it? I’ve always been AI hesitant, but I’ve also been using it a lot more. So today's guest, Damien Schreurs, and I discuss how AI is shifting from simple task automation to handling cognitive work, why people struggle to accept it, and how solopreneurs can embrace AI without losing their unique touch. We also get really in the weeds with AI-powered workflows that save time, reduce manual work, and help you focus on wha...2025-03-2449 min
Start LocalProducing Local Farmers and Crafts Markets and Community Events with Christy CampliFarmers markets and craft and artisanal markets are popping up in more and more communities across Chester County, Pennsylvania, as farm-to-table and shop local grow in popularity with consumers. We sat down with Christy Campli of Growing Roots to learn more about how she delivers and produces a series of markets and community events across the region. We speak with her about supporting local farmers, producers, artists, and makers – all while working to build community.OUR PARTNERSouthern Chester County Chamber of CommerceLINKSGrowing RootsWebsite: growingrootspartners.comNewsletter sign-up: gr...2024-12-1345 min
Joe's Audio NotesA Walkthrough of my new Brand!My new branding is nearly ready for the public. I've already started rolling it out in some places, but wanted to give you a quick walkthrough of everything before it's officially official. Plus, I'm trying out a new mic. New home page: https://casabona.org/joe-casabona/What's on my Desk Easter Egg: https://casabona.org/desk 2024-11-1108 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems3 Things I'm Struggling With (for THIS Podcast!)As I get ready for Podcast Movement, I've been thinking about this podcast and how it's been somewhat of a hodgepodge of content. I want it to be a great resource for podcasters who are looking to save time — or spend it the right way. And while it's always been an experimenting ground for me, I fear I've turned it into Frankenstein's Monster. So today, I'm talking about 3 things I'm struggling with for this podcast — and how I plan to fix that Here are the quick hits:1. Redefining My Podcast's Mission StatementI real...2024-08-1623 min
Famous Interviews with Joe DiminoPodcast & Automation Coach Joe CasabonaWelcome to a new edition of the Famous Interviews with Joe Dimino series .. On this episode, we talk with Podcast & Automation Coach Joe Casabona .. He helps busy solopreneurs take back their time. Some even say he perfectly blend content creation and technology like it’s the best cup of coffee you’ve ever had. His strategies come from his many years of experience: over 10 years creating podcasts, more than 15 years teaching, and over 20 years as a web developer. He also produces 3 podcasts, makes $30,000-50,000 every year on sponsorships alone and gets 60,000 downloads every month from his show…while raising 3 small child...2024-08-0726 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems3 Things in Podcasting (VideoDub, Anchor, and Starting Right)I'm trying a new series on this channel where I cover 3 things in podcast from the past week. Let me know on Twitter (@jcasabona) or via email (joe@casabona.org) what you think! 3 things Danny Brown would do different if starting a podcast today. Neil Veglio’s take on Spotify for Podcasters Riverside’s VideoDub Bonus: RSS.com rolls out LIT Chapters00:00 Introduction and Episode Overview00:32 Three Things I'd Do Differently If I Started Podcasting Today05:20 Neil Veglio's Take on Spotify for Podcasters10:53 Riverside's New Video Dub Feature13:06 Honorab...2024-06-0717 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsSeason 4 is Coming and the Show is Better Than Ever You love your podcast, but you spend too much time on. Don't worry! You're not alone. After my first daughter was born in 2017, I noticed a monumental shift in my time. I used to run a side hustle nearly full time, while also maintaining a full time job. But, as they say, kids change everything. I didn’t seem to have enough time in the day to run my own business, while also making time for my family. Then our babysitter quit.I knew it was time to make a change or drowned.
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2023-07-0403 minStreamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsCan Generative AI Help Us Be Better Podcasters?You know what the problem with most podcast repurposing tools is? As programmers say, garbage in, garbage out. If your inputs are bad, your outputs are bad. So today, we're going to look at how the hero's journey can help us write better podcast episodes, and that, in-turn, will give us better inputs for AI for content repurposing (AND planning). LinksCan Generative AI Help Us Be Better Podcasters?How AI Tools Can Benefit Podcasters: A Deep Dive
Want to start 2025 off on the right foot? What if you had an e...2023-06-0116 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsHow AI Tools Can Benefit Podcasters: A Deep DiveToday, I explore the world of generative AI for podcasters. You'll learn how podcasters can benefit from AI tools like ChatGPT, Descript, and others for research, summarization, scheduling, and script writing. While AI can assist with various parts of the process, we need to remember it cannot replace the emotional connection created by a human’s voice. Don’t miss out on this practical episode full of tips for podcasters looking to incorporate AI into their workflow.LinksChatGPTRaycastCastmagic (AppSumo Link)CraftDescriptCanvaDALL-EEpisode artwork generated by DALL-E 2, using the prompt, "Generate podcast artwork based on t...2023-05-1821 minStreamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsMy Most Important Workflow: Booking Podcast GuestsBooking podcast guests can be a mess without the right tools. Missing one step can mean a bad recording, forgotten instructions, or unprepared interviewees. They might never get the right invite, or the right link. That’s why I’ve automated my entire podcast guest booking process. I don't need to remember anything, and my guests fully know what to expect. Today, I’m going to show you this crucial podcast workflow and how I automate booking guests for my podcast.Links/ResourcesHow to Easily Book Podcast GuestsCalendly for scheduling, email reminders, and calendar invitesMake to con...2023-05-1118 minStreamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsHow I Automate and Delegate my PodcastsRecently, I was on a panel where someone asked, “How can you possibly run 3 podcasts? I struggle with one!”The clearest answer is I’ve been doing this for 10 years. Because of that, I have a clear system in place for how I create podcast content. At the heart of that is automation and delegation. When it comes to automating your podcast, you probably have a few important roles: Creating the contentTalkingGenerating incomeEverything else can be removed from your plate. Here’s what I do with my coachin...2023-05-0422 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems9 Bad Pitch Archetypes to Avoid in Your Own PitchesWant to get on more podcasts? There's something you need to know.There are SO many bad podcast pitches. From the shameless to the clueless, standing out is as easy as showing the host you care more about their audience than about your personal PR.To do that, AVOID these Bad Pitch Archetypes.LinksCheck out the artworkAre You an Effective Podcast Guest?The RIGHT Way to Pitch Podcasts
Want to start 2025 off on the right foot? What if you had an expert ready to give you the exact steps...2023-04-2719 minStreamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsThe RIGHT Way to Pitch PodcastsGoing on someone’s podcast can be a great way to establish your authority and promote your work, right? Wrong. Well…it is right, but it shouldn’t be your primary motive. Much like how the intentions behind your actions get you into The Good Place, your intentions for reaching out to a podcast host and coming on the show also need to be good. Otherwise, the host and the audience will see right through it. So how do you get on someone’s podcast? Show NotesHow to Get Yourself on Someone's PodcastAre You an Effectiv...2023-04-1917 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsRepurpose for Success: Your Content FlywheelContent reuse is a tale as old as time. Disney, when making Robin Hood, famously re-used stills from Snow White and The Jungle Book in order to save money when their budgets were low. While the discovery of this practice was frowned upon for Disney, we should look at it as a smart thing. We're saving time where you reusing our message to reach new people. That's why, in today's episode, I'm going to teach you all about my Content Flywheel. Show NotesCheck out my content flywheelHow can I turn my newsletter into...2023-04-1317 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsAre You an Effective Podcast Guest?Are you an effective podcast guest? Much like podcast swaps, this can be a great way to grow your show. But you need to do a good job! So how can you be an effective podcast guest? I have 3 tips: Provide Value. Ask the host about their audience, what their problems are, and do you best to offer actionable advice. Don’t self-promote too much. You don’t want to come off as salesy or smarmy the whole time. If you’re only pushing your own stuff, you’re not providing value…and it’s obvious. Have a landing page and...2023-04-0618 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsWhat Gen-Z Listening Habits Mean for PodcastingRecently, I had the privilege of speaking at my high school alma mater’s Career Day about being a podcast coach and content creator.It was an opportunity to teach students about what I do, but it was also a learning opportunity for me. I’ve been listening to podcasts essentially since some of these students were in diapers (or even before they were born). I’ve been podcasting since they were my oldest daughter’s age.What I found was fascinating. Show NotesRead the articleCheck out Podcast MasterySupport the show...2023-03-3016 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsUse Your Podcast to Build Your AuthorityAre you using your podcast to build your own authority? Most people aren't. See, if you have an interview podcast, you probably aren’t. Instead, I recommend you do this:1. Start working in short, 20 minute or less episodes into your show. 2. Pick topics that allow you to showcase your expertise and solve a problem.3. Have a super clear CTA to join your mailing list or schedule a free call.If you’re a coach, course creator, or author, these episodes will be an incredible way for your to get listeners to know, like, and...2023-03-2211 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsA Podcast Post Mortem with Trudie Avery [Coaching Call]We've got another coaching call for you today, but it's a little bit different than the other coaching calls that I've done. That's because Trudie Avery is shutting down her podcast. So instead of a coaching call on what she can do to improve her podcast, we're doing a little bit of a post-mortem. Trudie's biggest problem, as you'll come to find out, is positioning. She is a branding expert, but her show was about starting a brand new business. So what we discuss is passion projects versus projects that have a measurable ROI for your business...2023-03-1529 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsPodcasts are Coming to YouTube MusicOver the past several months, I’ve covered YouTube a few times, and made the arguments for and against video in podcasting. And if you’re in the “I don’t want to add video to my podcast” camp, there’s good news that came out of Hot Pod Summit ’23.Head of YouTube Podcasting Kai Chuk was in attendance and announced that podcasts are coming to YouTube Music — but that’s not all he announced.Read the full article hereShow NotesPodcasts are coming to YouTube MusicJoin the Profitable Podcaster ProgramDon't burn out t...2023-03-0913 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsPodcast Audit: The Lovable SurvivorThere are a lot of moving parts to launching and producing a podcast! Lots you need to think about...not just about putting the content together and recording it and editing, but about how you present your show. Last week , I shared with you my 7-Point Framework for podcast growth. I also shared with you that I am offering podcasts audits, where I apply that framework and give you objective and honest feedback on how you can grow your show. Today, I'm excited to bring you one of those audits.Show NotesW...2023-03-0220 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsHow to Grow Your Podcast Using the 7-Point Growth FrameworkOne of the biggest struggles for podcasters is growth. Getting more downloads, more engaged listeners, more leads! That’s why I put together a 7-point podcast growth framework. If you want to grow your show, do these 7 things: Make sure you’re in all the podcast directoriesReview Title and DescriptionReview of Episode titles and descriptions to attract more listeners (and for SEO)Rework your CTABe intentional with your intro/first 60 secondsIdentify podcasts for episode swapsFigure out how you’ll make moneyShow NotesGet the Podcast Growth Audit6 Ways to Double Your Podcast Downloads in 20235 Places Where Y...2023-02-2319 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsIs Your Podcast a Painkiller?Are most of the podcasts you listen to for fun, or for growth? If you're like 74% of podcast listeners, you listen to podcasts to learn new things. That's why your podcast should be a painkiller. And today, I'm going to give you all the reasons why. Show NotesPainkillers vs. Vitamins3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------...2023-02-1618 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsWhat Would You Do with an Extra 10 Hours Per Month?Tell me if this sounds familiar: you have a great interview with a guest. Now it’s time to edit. You’re using software you’re still kind of learning. And this interview has a slightly different issue you haven’t seen before, so you’re watching YouTube videos on how to remove AC hum from your guest’s audio. You feel like you said “um” too much so you’re trying to remove some, but not all of them. You don’t want to sound unnatural.Even though the interview was only 30 minutes, the edit takes 2 hours. That’s at lea...2023-02-0914 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsHow can I turn my newsletter into a podcast?Want to know a secret that saves me a TON of time (and can save YOU time too)?This podcast isn’t the only place you’ll see this content. You’ll see it on Instagram, on LinkedIn, and in my newsletter. The process is easier than you’d think. Here’s how mine works. Show NotesSave Time! 7 Things You Can Automate for Your Podcast TODAYHow to Add a Google Doc in a Specific Folder with Your Stream DeckSwitching to MakeFirst, I put the text of these posts into a Google Doc. This...2023-02-0217 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsSave Time! 7 Things You Can Automate for Your Podcast TODAYPodcasting is a TON of work -- it's no wonder 75% don't make it past 7 episodes. But it can be easier through automation...and you don't need to be super technical to automate some aspects of your podcast! Here are 7 things you can automate for your podcast today. Get the Podcast Automation PackShow NotesCalendlyBuzzsproutDescriptConvertKitRepurposeCastosAirtableDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group 2023-01-2621 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsCoaching Call: Improving Your Production Process with Aaron LeeToday’s episode is the first in a new series of coaching calls I’m doing for the show. I’m talking to Aaron Lee, who got his start in radio before pivoting to podcasting in late 2020. He’s seeking advice on how to improve his process, how to turn his podcast into lead gen for consulting, and get an answer to the question, “do I need transcripts?”Listen to Aaron's PodcastApply to have your own coaching call for the showDon't burn out trying to create content for your podcast! Create your own content flyw...2023-01-1931 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems5 Places Where You Can Find Podcasts to Swap with TODAYOne of the most common questions I get when I tell people that they should do more podcast swaps is, "Where should I go to find podcasts to swap with?" You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy. You want to find similar audiences -- look alike audiences where the listeners will be more likely to tune into your show.Here are 5 great places to look:Tink Media’s Podcast Swap database. There are people who’ve opted-in to d...2023-01-1214 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems6 Ways to Double Your Podcast Downloads in 2023Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing. 1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster. Why do you think Wonder, iHeart, and the other big networks do it? 2/ Feed drops. If you want to give an audience a taste of what...2023-01-0517 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsAll the Tools You Need to Launch a Mini PodcastI want you to start 2023 strong, so today I'm telling you all the tools you need to start a mini podcast. It's no secret I think a mini podcast is the way to go, but how do you get started? Is there a complicated process? The truth is, you only need 2 tools...but I'm going to tell you about a few more :-) Show NotesFree Podcast PlannerDescriptBuzzsproutHoverSwitchyCanvaConvertKitAirtableDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the...2022-12-1521 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsSetup Saturday 001: MultitudeWelcoming to the first ever Setup Saturday, where I take a look at interesting podcast setups. I've partnered with my friend and longtime podcaster, Matt Medeiros and his new website, thepodcastsetup.com to bring you the gear and software that podcasters around the world use. This first setup is from podcast collective Multitude. Let's dive it! Show NotesCheck out Multitude's post on The Podcast SetupSubscribe to The Podcast SetupShure SM7bRME InterfaceZoom H3-VR Ambisonic and Binaural Recorder Stedman Proscreen Pop Filters Rode Professional Studio Boom ArmProToolsiZotope RX 10 AdvancedAudiohijackDon't bu...2022-12-1014 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsThe Best Type of Podcast Sponsors (Especially if You Don’t Have a Lot of Downloads)Not all sponsorship campaigns are created equal, and some are better for small podcasters than others. In fact, the best type of sponsorship for smaller podcasters is Awareness campaigns. They don't rely on ROI or number of conversions from listeners to buyers. They rely on you leveraging your trust to talk about their product. Here's what you can do to better pitch sponsors with awareness campaigns. Show NotesJustin Moore's Thread on the 3 types of brand campaignsHow to Calculate Your Overall ReachDon't burn out trying to create content for your podcast! Create...2022-12-0822 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsMaking Money Through Podcast MembershipsSponsorship is one of the many ways to make money podcasting. It's maybe the most well known way, but it's not necessarily the best way. In a previous episode of this podcast, I walked through my SMASH framework,- five ways that you can make money with your podcast. The M in SMASH is membership, and that's what I want to talk to you about.What are memberships, why and when should you do them? What you should consider, and a couple of ideas for actually implementing the membership.Show NotesBuy Me a...2022-12-0123 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems2022 Podcaster's Gift GuideIt's that time of year! The 2022 Podcast Liftoff Gift Guide is here, fully updated with new gear and a section for video podcasting. We'll go through the what and why of it all, and I'll highlight some other great gifts for podcasters. View the whole gift guide here: https://podcastliftoff.com/gift-guide/Contains Affiliate LinksShow NotesSamson Q2U Mic Audio-Technica ATR2100xPop FilterShock MountBoom ArmATH-M50XDT 770 Pro HeadphonesHexagonal Wall PanelsAuralexElgato FacecamFacecam ProMy live stream setup Hue LightsElgato Key Light | Key Light AirNeewer 2 PackLume Cube for Video ConferencingBuzzsproutCastosShure SM7BRode PodmicStellar X2...2022-11-2333 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsExperimenting with "Video First" PodcastingOne of the questions I've been getting on live streams and webinars lately is, "how are you dealing with video for your podcast?" For a long time, I've said you don’t need video for your podcast, or you don’t necessarily need compelling video. But as more platforms (like YouTube and TikTok) get into podcasting, I’m changing my tune. So I’ve been experimenting with “video first” podcasting. Here’s how I’m doing it. Show NotesTwitter ThreadMy Live Stream SetupCheck out the Podcast Liftoff YouTube ChannelDon't burn out...2022-11-1719 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems5 Ways You Can Add Value for SponsorsWorried that you don't have enough downloads to get sponsors? It's one of the biggest concerns I see from podcasters who want sponsors, but aren't sure they have the audience to attract and keep them. But here's a secret: there are things we can do to add value for our sponsors that the big podcasts won't do. And that's what we're talking about today. Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Se...2022-11-1017 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsAnswering YOUR Questions About PodcastingIt’s a listener questions week! For my birthday a couple of weeks ago, I asked for your questions about launching, growing, and monetizing podcasts. I got some fantastic questions, so let’s dive into them: Questions01:54 How do you stay motivated?05:16 What are your top 3 tips for getting started?08:43 What platforms should you put your podcast on?10:27 Do you think BuzzSprout is the best audio host?11:25 How long should my podcast be?14:01 How many sponsor spots should you have per episode?15:25 How often should I publish?16:39 What is the best day and time to release new e...2022-11-0328 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsUse Descript for Your Mini PodcastOver the last couple of months I've been pushing hard on the idea that first time podcasters should start a mini podcast - that is, a solo podcast that's 20 minutes or less. But how do you actually produce that show quickly? The answer is Descript. Show NotesGet DescriptWhy You Should Start and Monetize a Mini PodcastDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group
2022-10-2715 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsUsing a Website to Grow Your Podcast (Coaching Call)Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.Top Takeaways:Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on social media, and easy for listeners to shar...2022-10-2050 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsHow to Price Podcast Sponsorships (Hint: It's NOT CPM)The most common I question I get about pitching sponsors is, "how much do I charge?"While you might hear terms like CPM (cost per mille, or dollar amount per thousand downloads), starting out that's not going to yield a lot of results for you. There's a better way. You want to show brands the full picture when it comes to your audience. You want to tell potential sponsors about your overall reach, and how you can help them achieve their goals.Check out my interview with Justin Moore for more (ha!) on landing brand...2022-10-1320 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsDo You Need a Contract for Podcast Sponsorship?Contracts can be a scary and confusing thing...especially when the relationship is strictly ad placement on your own podcast. Listener Erin recently wrote in to ask about podcast sponsor contracts, and while I am not a lawyer, I'm happy to share my own experience. In this episode I: Answer if you actually need a contractGo over what an Insertion Order isTalk payment termsCover what to watch out forTell you it's OK to redline. It's a good one, and I'd love to hear your feedback! If you'd like to hear from an actual lawyer, let me kn...2022-10-0623 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsPodcast Swaps Grew My Show by 21%In the past month or so, I've been experimenting with something that grew my podcast downloads by 21% and it wasn't paid ads. See, the best way to grow your podcast is to get in front of other podcast audiences. With that in mind, I decided to try some Podcast Swaps, and they've been working so well I'm going to do another round. Let's take a look at what they are, how they work, and how you can do them too. Show NotesTink Media's Podcast Swap Database@larenpassell on TwitterMy podcast growth in ChartableWhich...2022-09-2925 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsIt’s Easier to Renew Former Sponsors Than to Do Cold OutreachThey say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money. The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former sponsors that renewed. Here's what I...2022-09-2221 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsWhy You Need a Sponsor Pitch Deck and What It Should IncludeAs you start to pursue sponsors, especially those you don’t have a personal relationship with, you will surely be asked for more information. A great way to convey that information, as well a look professional, organized, and ready to accept sponsors, is a pitch deck (or a sponsor deck).Today, let's look at what a pitch deck is, what it should include, and how to put it together. You can get my free pitch deck templates at https://makemoneypod.com/pitchWant to accelerate your ability to get sponsors? Enroll in Podcast Li...2022-09-1522 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsWhat is Dynamic Ad Insertion (and can Indie Podcasters Use it)?Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. Let's dive into how exactly it works, how you can get started, and what indie podcasters should use it for.Show NotesProgrammatic Advertising for Podcasters: How to Get StartedMarco's TweetPodcast Ad Delivery: Make Better SandwichesTry BuzzsproutDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the...2022-09-0817 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsIf you’re talking to no one, why are you talking?I wanna share with you something fantastic advice my 5-year-old daughter gave me today about podcasting we were driving her to school. See, someone cut me off, which lead me to mutter under my breath. When she asked what I was doing, I said I was talking to nobody. And she said, "If you're talking to nobody, why are you talking at all?"And that my friends, is what we're going to address today. Because if you don't know who you're talking to, your podcast isn't going to grow, and it's not going to make...2022-09-0120 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsYouTube Throws Its Hat into the Podcast RingIt's finally happened! After months of speculation and leaked slide decks, YouTube has quietly launched its podcast area in the US. You can get to it by going to the "Explore" page. So today, we discuss how to get your show on YouTube, how to leverage YouTube to make money, and some recommended tools for converting your audio to video. LinksFusionCastDescriptCastosRepurpose.ioDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send...2022-08-2524 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsCan Only Promoting Apple Podcasts Grow Your Show? Let's Find Out Together!One of the most common calls to action is “leave us a rating and review on Apple Podcasts, or wherever you get your podcasts.” I’ve long railed against this CTA, stating that you’re alienating a large portion of the audience. But what if this approach is wrong? That's what we'll explore today. Show NotesRate and Review on Apple Podcasts! Tanner Campbell on SubstackSubmit Your Review for a chance to win a gift cardDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webin...2022-08-1821 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsThe WRONG Way to Make Money with Your PodcastYou want a sure-fire way to betray trust in your podcast? Invite a guest on just to ambush them with a sales pitch of your own services. Sounds farfetched, but it's happened to me 3 times in the last 6 weeks!Friendly Reminder: Your podcast guests are not part of your sales funnel. Not even close. Let's look at how this tactic works, why it's wrong, what to do instead, and how to prevent it from happening to you. Presented by Nexcess and Podcast Liftoff.Get all of the show notes at https...2022-08-1120 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsWhy You Should Start a Mini Podcast (and how it can make money)There's a reason lots of podcasters fall victim to podfade. Podcasting can be a difficult thing to do, especially if you are doing long episodes with guests. But recently over on The Podcast Host, they wrote an article about how Mini Podcasting is on the rise. I shared this article with my newsletter and it's one of the most clicked on links in the history of my newsletter. Lots of people are interested in Mini Podcasting and for good reason. So today, we'll look at what mini podcasting is, why it works, how to start one, and of...2022-08-0420 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems3 Solid Ways to Find Your First SponsorsSponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal. I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find...2022-07-2824 min
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast SystemsHow to be a Consistent PodcasterRecently on Twitter, I asked a series of questions about podcasting, the challenges, and what would make it easier. The conclusion I came to based on the answers was consistency is the biggest pitfall for podcasters (or would-be podcasters).As someone who puts out 3 weekly shows, I totally get that. Podcasting can be a grind, which is why 75% of shows don’t make it past 7 episodes. So this week, I decided to put together some of my best tips to avoid the dreaded podfade and be consistent.Presented by Nexcess. Get all the show notes an...2022-03-1021 min
WPMRR WordPress PodcastE141 - Prioritizing Mental Health and Growing a Circle Community with 2 Kids at Home (Joe Casabona, How I Built It)In today’s episode, Joe talks to Joe Casabona, a creator of online courses at Creator Courses and for LinkedIn Learning, and hosts a podcast called How I Built It. They share similar sentiments on parenting toddlers, mental health check while juggling work and parenting, and expanding a Circle community among other Wordpress related responsibilities. Episode Resources: Visit buildsomething.club/wpmrr Check out Joe’s website Joe is on Twitter, Instagram, and YouTube Leave an Apple podcast review or binge-watch past episodes Send questions to yo@wpmrr.com for the next Q&A pod Visit th...2021-04-0656 minWPMRR WordPress PodcastE103 - Darth Sidious on everything podcasting (Joe Casabona, podcastliftoff.com)Can’t decide which podcast format to use? Darth Sidious has come to your rescue. Today on the WPMRR podcast, Joe is joined by Joe Casabona, an online course creator, podcast host, and web developer, to talk about podcasting from scratch, professional audio editing, and repurposing content for different mediums. Listen in for some pro podcasting tips! Episode Resources: Here’s Joe Casabona’s Blog Page Resources from Joe Casabona Catch Joe Casabona on Twitter Joe Casabona’s Youtube Channel Send in your questions to yo@wpmrr.c2020-07-1437 minStart LocalBuilding Revenue Streams with Don Reid, Jr.In what is a jam packed conversation, Don Reid, Jr. shared his own experiences as he works to keep his business afloat amidst COVID-19. As the CEO of a web design company in Delaware County, Coyote Web Design, Don helps businesses with smaller budgets get online with websites. In our conversation, Don chatted through a range of advice and guidance for small businesses to successfully navigate the coronavirus economy.LinksBusiness website: coyotewebdesign.comDon on Twitter: @donreidjrNotesToolsWebsites: WordPressWordPress Theme: Divi from Elegant ThemesWeb Hosting: SitegroundEmail Marketing: MailChimpWhat...2020-06-2627 minStart LocalPivoting to Online Sales and Marketing with Joe and LiamAs more and more businesses are allowed to open across the Commonwealth of Pennsylvania, Joe Casabona and Liam Dempsey discuss how businesses have pivoted their business operations to online and ecommerce. As web focused professionals, Joe and Liam share ideas and tips to help businesses get online, and offer a few local examples of businesses which have successfully implemented a change.Notes:For more than 42 days, #COVID19 cases in Pennsylvania have been on a downward trajectory.This is a huge accomplishment. And it's all thanks to the tremendous sacrifices made by Pennsylvanians in the last...2020-06-1925 min
Start LocalPivoting to Online Sales and Marketing with Joe and LiamAs more and more businesses are allowed to open across the Commonwealth of Pennsylvania, Joe Casabona and Liam Dempsey discuss how businesses have pivoted their business operations to online and ecommerce. As web focused professionals, Joe and Liam share ideas and tips to help businesses get online, and offer a few local examples of businesses […]
The post Pivoting to Online Sales and Marketing with Joe and Liam appeared first on Start Local.2020-06-1900 minStart LocalStart Local: Helping Business in the Greater Philly AreaStart Local is focused on helping businesses in Chester County, PA, and the greater Philly area as they try to navigate through the COVID-19 economy. Our aim is to help you learn where you can get help, to share stories of businesses which have successfully pivoted, and to document the real challenges these local businesses are facing.The immediate focus of our show is to highlight stories of how businesses can, are, or are not coping with the coronavirus economy. The aim is to help local businesses learn where they can get help, to...2020-04-0903 min
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce FrictionRepurposing Your Content with Jaclyn SchiffJaclyn Schiff made her way onto the show because she’s authentic. She reached out recommending another guest, in a real way. Then, throughout the course of the conversation, we decided she’d also be a good guest for the show! She's a master of making the most of your content. We talk all about repurposing - something I could do a little better - as well as that cold outreach she’s good at. We also talk about productizing services, which is something I’m doing at the moment. So lots of great stuff here! Show Notes...2019-11-0545 min
How I Built ItStop Losing Your Data with Brian GillBrian is a computer scientist, entrepreneur, and angel investor. Due to his firm belief that data recovery shouldn’t be a prohibitively expensive service, Brian founded Gillware, where he and his team specialize in cyber risk assessments, data recovery, and incident response. Today we spoke about his journey in business growth, as well as how to protect yourself from hackers, providing actionable tips that you can put into practice today!
Show Notes
* Brian Gill
* Gillware
* 2FA | 2FA plugins for WordPress
* Equifax Payment
* Facebook FTC Settlement
Sponsored by:
Gusto...2019-10-0849 minHow I Built ItA Better Way to Spend Your Calendar Time with Woven and Tim CamposI had the pleasure of speaking to Tim Campos, former CIO of Facebook and founder of Woven – a calendar that actually accounts for your life and your free time. We talk about his experience at Facebook and how it lead him to the idea of creating Woven, stats on how people spending their time and schedule meetings, and more. If you want some incredible insight into how people manage their time, this episode is for you. But first, a word from our sponsors.
Show Notes
* Tim Campos
* email: tim@woven.com
* Woven
* Lean...2019-10-0146 minHow I Built ItDeveloping a Mailing List Tool on top of GMail with Ajay GoelRecently Pat Flynn talked about the “new, hot marketing tool” that isn’t new but is often forgotten: email. Well today’s guest, Ajay Goel, has built a business around the fact that there are lots of people who haven’t forgotten it, and for the scores of people who are remembering its importance. Ajay buil GMass, a gmail extension that allows you to send marketing campaigns right in the interface we all know and love. We get to talk marketing, development, and much more, so stay tuned!
Show Notes
* Ajay Goel
* GMass
* Gmail
* Ep...2019-09-2444 minHow I Built ItWrite Better Copy and get More Leads with Josh GarofaloThat was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that.
Show Notes
* Josh Gorofalo
* Sway Copy
* Branding and Positioning for Store Builders
* Checklist Manifesto
* Hotjar
* Dealing with Problem Clients
* Tom’s Planner
* Hubspot2019-09-1747 minHow I Built ItBuilding Better Marketing Automation through WordPress with Adrian TobeyAdrian Tobey is a young, energetic entrepreneur who’s build a pretty cool WordPress plugin in Groundhogg – something to help with yout marketing automation. On top of creating the plugin we talk quite a bit about college and higher education. He talks fast and offers some great advice so be sure to pay close attention (or slow the episode down!)
* Adrian Tobey
* Groundhogg
* Infusionsoft
* Formlift WordPress plugin
* WooCommerce Subscriptions
* Easy Digital Downloads
* Elementor
Sponsored by:
Cloudways: Use HIBI20 for a $20 Credit!
Ahoy!: Use code HOWIBUILTIT for 20% of...2019-09-1043 minHow I Built ItGordon Stannis & TwisthinkGordon Stannis, like last week’s guest, Colin, helped create a smart lighting system. But where Colin wanted to improve our homes, Gordon wanted to improve our experience in parking garaging. This is a super interesting conversation where we cover both hardware and software, mesh networks, and much more.
Show Notes
* Gordon Stannis
* Twisthink
* Lutron
I want to tell you about a new resource I have for podcasters called Podcast Liftoff. I’m coming fresh off of Podcast Movement 2019 and lots of folks were interested in how I started my show – and I kno...2019-08-2040 minHow I Built ItColin Billings & Smart Home LightingColin Billings has built something that I’m incredibly interested in generally: hardware that contributes to home automation. He built Orro, the first truly responsive lighting system, out of his own frustration with lighting’s adverse impact on his wellness and sleep. Now the Orro Switch adds the computational power of an iPhone XR inside the walls of a home. It detects your presence in a room and adjusts the lighting automatically to bring out the most natural light, reducing artificial light exposure that disrupts your body and sleep. Within a week, Orro learns your preferences and handles 95% of all the l...2019-08-1340 minHow I Built ItJessica Hall & 3Pillar GlobalJessica Hall is the VP of product strategy and design at 3Pillar Global, and today we are going to talk about something that made a bunch of news a couple of months ago – the Accenture/Hertz case, where Hertz paid a bunch of money (like $32M) and got nothing. With some time since the story broke, we sit back and look at how this happened, and Jessica tells you how it can be avoided.
* Jessica Hall
* 3Pillar Global
* Accenture/Hertz Case
* How to Avoid a $32 Million Flop
* Agile Manifesto
* 101 Videos
* Landing...2019-08-0650 minHow I Built ItAlex McClafferty & Productize.coAlex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space – WP Curve – he ended up selling it to GoDaddy. That experience showed him that the number of resources for selling your business were scarce, and now he’s doing that – completely embracing the “teach what you know” mentality.
Show Notes
* Alex McClafferty
* Productize.co
* WP Curve
* Flippa
* Disney buys Marvel
* Apple buys Lala
* Microsoft sunsets Sunrise
Sponsored by:
Ahoy!: Use code H...2019-07-3053 minHow I Built ItKirsten Bunch and Changing CareersOver the last 2 weeks, we discussed mental and physical health as it relates to freelancing and self-employment. To round out this trilogy of overall happiness in your career, I’m talking to Kirsten Bunch, who is a reinvention coach. She helps those folks who are mid-career but need a change. She offers some fantastic advice on how to determine if you’re ready for a chance, and the steps you should talk in order to figure out what to do for your next career move.
Show Notes
* Kirsten Bunch | Change the World in a Hot Flash...2019-07-2343 minHow I Built ItMichelle Schulp and Staying Fit While FreelancingMichelle Schulp is a fantastic web designer in the WordPress space – you make have seen her work on the WP Hierarch chart. Recently she’s launched a new initiative talking about fitness and freelancing. Last week we touched a bit on mental health. This week we’re going to dive into physical health, especially when running your own business.
Show Notes
* Michelle Schulp
* Marktime Media
* Fitness & Freelance
* Wholly Obsessed: Whole30, 80 Day Obsession, Progress, and Perfection
* 10 practical habits to balance Health with Hustle
* Book: Atomic Habits
Sponsored by:
2019-07-1641 minHow I Built ItAllie Nimmons and Freelancing / Mental HealthAllie Nimmons is a freelance web designer with an unique perspective to my own. She made the transition to freelancing after losing her job, but still needing to make money. We talk about what that’s like, as well as how she’s be able to hone her offerings based on what her target customers need. We also talk about mental health, and what it’s like to be black, and female, in a white male-dominated space.
Since recording this, Allie has been hired to work at GiveWP, providing tech support to users of this awesome plugin. She has mi...2019-07-0958 minHow I Built ItJan Löffler and PleskJan Löffler is the CTO of Plesk, which is fantastic server management software. They’re rapidly growing set of sophisticated tools is inspiring., In this episode we’ll talk all about the history of Plesk, as well as what it’s like to manage software that powers hundreds of thousands of websites.
Show Notes
* Jan Löffler
* Plesk
* Interview videos
*
Cloudfest Hackathon
*
Hover DNS Course
Sponsored by:
Weglot: Get 30% off with code BUILTIT19
Plesk: Get set up for free!
Pantheon: Get re...2019-05-2838 minHow I Built ItMihran Papazian & BrushetteMihran Papazian is the CEO of Brushette, a company that plans to revolutionize…toothbrushes! In a rare episode, we cover what it’s like creating a physical product, from the deep research they did, to visiting over 1,000 factories in China to find the right manufacturing partner. Mihran’s experience and deep knowledge means there’s lots of great takeaways here – no matter what you plan to make.
* Mihran Papazian
* Brushette
* Prodental
* Brad Dowdy and Nock Co.
Check out my podcasting course
Sponsored by:
Plesk: Get set up for free!2019-04-3042 minHow I Built ItStephanie Scapa And WEYVStephanie Scapa is the Co-Founder and CEO of WEYV, a platform that aims to compete with Spotify, Apple Music, and Amazon. They have a unique business model to help them do it! We discuss running a large-scale project, what deep product research looks like, and how they came up with the pricing plan.
* Stephanie Scapa
* WEYV
* Altair
* Amplitude
* Joe’s Podcast Course
Sponsored by:
Plesk: Get set up for free!
Pantheon: Get ready for Gutenberg. Sign up for a FREE account today.
View on separate...2019-04-1634 minHow I Built ItYuriy Popov and A Solid VPNYuriy Popov is the Customer Success Manager at KeepSolid, where they make a suite of apps. The most popular is VPN Unlimited. We dive deep into how KeepSolid pivoted to focus on where they saw the industry going, from the Snowden revelations to the continued support for better online privacy. We also talk about the importance of listening to your customers, a recurring theme on this show!
* Yuriy Popov
* KeepSolid
* Check out my podcasting course
Sponsored by:
Castos: Click this link & enter win a FREE year of podcast...2019-04-0937 minHow I Built ItJan Thielemann and Selling WordPress PluginsJan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where he found a good niche. He offers great advice about starting on your own, and the difference between truly passive and “half-passive” income.
Show Notes
* Jan Thielemann
* Divi Sensei
* Freemius
* Jan’s Travel Blog
* Divi
* Elegant Marketplace (Jan’s page)
* Vova Feldman and Freemius
Sponsored by:
Plesk: Get set up...2019-03-1940 minHow I Built ItTurning the Tables: Joe Casabona & How I Built ItIn the last episode of the year (and a bonus one, to boot), my friend Jeff Large interviews me as a follow up to the 100th episode. Jeff is a great interviewer and I really enjoyed the conversation we had – he even gets me to say, “trade secret…” I think you’ll like it too!
Show Notes
* Joe Casabona
* Creator Courses
* How I Built It
* Jeff Large
* Come Alive Creative
* Podcast Byte
* Episode 58: Jeff Large & Podcasting for Your Brand
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Transcript
...2018-12-2456 minHow I Built ItVova Feldman and FreemiusVova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people selling plugins in the WordPress space, we can be doing better. He offers advice on building your business, and a community around it, and much more.
Show Notes
*
@VovaFeldman | Email: vova@freemius.com
* Freemius
* We Used to Hate WordPress Page Builders – Now We Decided to Use One
Join the Facebook Community
Sponsored by:2018-12-0438 minHow I Built ItKim Gjerstad and MailPoetKim Gjerstad is one of the founders of the popular newsletter plugin, MailPoet. In this episode we talk about how he’s been able to build a successful product and company with a fully remote team. Kim gives great advice about on boarding, tools, and building a company culture.
Show Notes
* Kim Gjerstad – kim@mailpoet.com
* MailPoet
* Buffer’s Open Blog
* Matt Mullenweg on Remote Environments
* We Work Remotely
* Angel.co
* StackOverflow
Sponsored by:
Creator Courses: Access every course, now and in the future, with a memb...2018-11-2738 minHow I Built ItLiam Martin and Time DoctorLiam Martin is the founder of Time Doctor. In this episode, we talk all about how he founded the company, from idea to how it’s grown to the massive user base it boasts. We also talk about how long it takes for companies to become overnight successes, and how to set yourself apart from other services.
Show Notes
* Liam Martin
* Time Doctor
* Running Remote
* SXSW
Sponsored by:
Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening.
Pantheon: Get...2018-11-1336 minHow I Built ItChris Lema and Managed WooCommerce HostingChris Lema is a man who knows how to build a good product. And in this episode, he’s going to tell us all about how he helped build Liquid Web’s Managed WooCommerce Hosting. We’ll talk about what eCommerce shops need, the importance of performance, and he’ll give us lots of great tips.
Show Notes
* Chris Lema | Twitter
* Liquid Web
* CaboPress
* Bryce Adams and Metorik
* Brian Richards and WooSesh
* PerfMatters
* WP Rocket
* Jilt
* Beka Rice and Jilt
* Glew
* Astra Pro
* Beaver Builder
...2018-11-0644 minHow I Built ItJoe Howard and WP BuffsJoe Howard is the founder of WP Buffs and has lots of experience managing a fully remote team, building a business on Monthly Recurring Revenue (MRR), and of-course, offering top notch support to those who need it. In this episode we get deep into a lot of different topics surrounding those area, and much more.
Show Notes
* Joe Howard
* WP Buffs
* WPMRR Course
* Turn the Ship Around
Check out my new podcast website course and get a special offer!
Sponsored by:
Creator Courses: Access every course, now and in...2018-10-2344 minHow I Built ItMax Seelemann and UlyssesMax Seelemann is one of the founders and developers of Ulysses, one of my favorite Mac and iOS apps. I am excited to talk to him today because it is a different perspective on the software developing process. Ulysses is software I use nearly every day to write up show notes, scripts, articles, and more. I was keen to hear how they built it and the decisions they made throughout the 15 years(!) of development.
Show Notes
* Max Seeleman
* Ulysses
* Relay.fm
* AppStories / MacStories
Question of the week: What app do you use i...2018-10-0939 minHow I Built ItPJ Taei and UscreenPJ Taei is the founder of Uscreen, a video on demand service for people who are serious about selling videos. Whether it’s your online course or a video series, they have you covered. In this episode, PJ and I talk about controlling your platform and making videos as easy as possible.
Show Notes
* PJ Taei
* Uscreen
* Vimeo
* LearnDash
Sponsored by:
Backblaze: Get a free 15 day trial!
Pantheon: Get ready for Gutenberg. Sign up for a FREE account today.
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Transcript
2018-10-0238 minHow I Built ItMark Zahra and EDD BookingsMark Zahra, among other things, recently released the EDD Bookings plugin for Easy Digital Downloads. I was excited to talk to him about this because it’s something that I thought of doing myself back when I was teaching multiple classes at the University of Scranton. When I was on campus to help manage a fluid schedule for my own office hours, I deemed that project was maybe a little over my head for the amount of time that I had. It’s very cool to see that it’s come to fruition a few years later. Mark also hosts Maste...2018-09-2532 minHow I Built ItJeremy Green and Leaky PaywallJeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind – you guessed it – a paywall. Jeremy also has some really interesting insight on how people consume information. And, of-course, we get into some development details.
Show Notes
* Jeremy Green | Twitter
* Leaky Paywall
* Zeen 101
* Jeremy on Post Status Draft
* Beka Rice and Jilt
Be sure to check out:
* The new t-shirt shop
* The Facebook Group
Question of the week: Ha...2018-09-1829 minHow I Built ItLindsay Halsey and Pathfinder SEOClosing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over the past month – automated tools and stats, with a coaching component that can really help you up your SEO game for you or your clients. She has a really great analogy for it that I don’t want to spoil!
Show Notes
* Lindsay
* Pathfinder SEO
* WebShine
* Zeek Interactive
* Landing Page School Podcast
Be sure to check...2018-09-1134 minHow I Built ItPam Aungst and SEO ProcessSo far this season we’ve looked at starting an SEO agency and an SEO product. But what we haven’t looked at was a good strategy – especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She’s an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode.
Show Notes
* Pam Aungst
* Pam on Twitter
* Stealth
* Hallway Chats
* Episode 21: Liam Dempsey and WordPress Meetups
* Lighthouse for...2018-09-0441 minHow I Built ItJohn Doherty and CredoJohn Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about that, but Credo is definitely something that can help me in a unique way. In this episode we talk all about the importance of finding the right people to help you in your business.
Show Notes
* John Doherty
* John on Twitter
* Credo
* CaboPress
* Episode 12: Chris Lema and Beyond Good
* Jennifer Bourn and Profitable Project Plan2018-08-2838 minHow I Built ItJeremiah Smith and SimpleTigerJeremiah Smith is founder of SimpleTiger, an SEO company that focuses on SaaS companies. This episode is going to kick off a miniseries about SEO and I’m happy that Jeremiah is starting it off. He offers so much incredible advice about SEO and life in general. I love his story, and I think you will too.
Show Notes
* Jeremiah Smith
* SimpleTiger
* Danny Sullivan / SEO Land
* Sara Dunn and Niching Down
* Nick Eubanks
Check out my new show, Creator Toolkit and join our Facebook community. Question of the week: What’s the...2018-08-2140 minHow I Built ItZach Tirrell and LoxiToday we’re talking to Zach Tirrell from Modern Tribe. We talk all about how they re-imagined that plug-in as Software as a Service called Loxi. We go over how they decided on which features to support, the importance of good design, and the tech stack, like using React. Speaking of React, We also talk a bit about Gutenberg.
Show Notes
* Zach Tirrell
* Modern Tribe
* Loxi
* Gutenberg
* Gutenberg Courses
* React Article by Sam
* Creator Toolkit
Sponsored by:
Traitware: A faster, more secure way to login with WordPress2018-08-1430 minHow I Built ItBryce Adams and MetorikBryce Adams is creator of one of my favorite tools, Metorik. Bryce tells us about the path the led him to making Metorik, his view on e-commerce, GDPR, and how he’s using some cutting edge tools. We also talk engagement and stats. Be sure to stick around until the end of the episode – I have a new show I want to tell you about!
Show Notes
* Bryce Adams
* Bryce on Twitter
* Metorik
* WooCommerce
And be sure to check out my new show, Creator Toolkit, on Apple Podcasts or wherever you get yo...2018-08-0744 minHow I Built ItTessa Kreisel and Teaching DevelopmentTessa Kriesel is a developer, community advocate, and educator. In this episode we get into our approaches to teaching, why it’s important, and the importance of giving opportunities to underserved areas and groups. We also discuss our “aha” moments – that time where programming suddenly clicked for us.
Show Notes
* Tessa Kriesel
* Pantheon
* Outspoken Women
* Coders of Tomorrow
* Coder Dojo
* CodePen
* W3Schools
* Josh Koenig and Pantheon
Sponsored by:
The Events Calendar: Save 20% on any premium add-ons using code HOWIBUILTIT.
Pantheon: Get ready for Gutenberg. Sign up...2018-07-3134 minHow I Built ItJennifer Bourn and Profitable Project PlanJennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She’s also a freelancer who’s doing it right. She has worked out the perfect system to get and manage client projects; in this episode we’re going to talk all about how she built it.
Show Notes
* Jennifer Bourn
* Profitable Project Plan
* Bourn Creative
* Jen’s A/V Setup
* Blair Williams and MemberPress
* Episode 18: Pippin Williamson & Restrict Content Pro
* Delightful Downloads
* Zoom Webinars
* InfusionSoft
* Rev
* Volt Heated Slippers
2018-07-2428 minHow I Built ItAbbey Perl and Diverse Gaming CoalitionAbbey Perl started the Diverse Gaming Coalition to help combat online bullying through video games and modern pop culture. In this episode, I talk to her about why she started it, how she went about starting a non-profit organization, and much more.
Show Notes
* Abbey Perl
* Diverse Gaming Coalition
* Twitch.TV
* @Ninja
Sponsored by:
Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening.
Pantheon: Get ready for Gutenberg. Sign up for a FREE account today.
View on s...2018-07-1730 minHow I Built ItSeth S. Scott & MembraneSeth S. Scott’s story is an interesting one. He up and moved to New York City to pursue a career in game development. He tool a game design boot camp and left with his first commercial game, Membrane. In this episode we talk about risk and how he built a video game.
Show Notes
* Seth S. Scott
* Seth on Twitter
* MEMBRANE
* MEMBRANE on Twitter
* Unity
Sponsored by:
Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening.
Pantheon: Get r...2018-07-1034 minHow I Built ItScott DeLuzio and PrivacyWP for GDPRScott DeLuzio is a WordPress plugin developer who likes to scratch his own itch on some pretty heavy topics, and his latest is no exception. We talk about one of this summer’s hottest topics: GDPR. Scott and I spoke about this just days before the regulation took hold, so we were working through what it is, how it affects us, and of-course how his plugin can help. I should remind you that we are not lawyers.
Show Notes
* Scott DeLuzio
* PrivacyWP
* What is GDPR?
* How to Prepare for GDPR
* Rian Kinney and Tr...2018-07-0334 min
Mastermind.fmEpisode 91 – Exploring Different WordPress Businesses with Joe Casabona – Part 2In episode 89, Joe Casabona and I started a discussion on some of the alternative WordPress business out there, other than the usual plugin or theme development.
In part 2 we continue that discussion, delving into the world of teaching WordPress and teaching others how to run a WordPress business. Our discussion ranges from our irritation with those who think building WordPress sites for clients is easy, to the importance of finding the right name for a business, and why we need to educate the WordPress community about all this and more.
Joe is graciously offering all...2018-03-1339 minMastermind.fmEpisode 89 – Exploring Different WordPress Businesses with Joe Casabona – Part 1In this episode, Mark Zahra from WP Mayor, WP RSS Aggregator and EDD Bookings continues his foray into podcasting through a long discussion with Joe Casabona.
Joe Casabona has been around WordPress for many years, starting off like many of us building small WordPress sites, to now coaching and teaching others about WordPress and how to run a business around it.
Mark got in touch with Joe recently in the Post Status slack community and through their conversations, he learnt about how Joe transitioned from working for Crowd Favorite while working side-jobs as a freelancer to...2018-02-2750 min
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce FrictionUsing the Right Tools for Non-Profit Websites with Andy StittIn this episode, Andy and I discuss some of the specific challenges and rewards of developing WordPress sites for non-profits, why empathy is so important, and why you should never say never when choosing the right tool for the job. Show NotesAndy StittWP for Non-ProfitsHow to Use WordPress to Build Your Non-Profit Site - WordCamp BaltimoreThe Neuroblastoma Children's Cancer SocietyHave Empathy While Teaching - Joe Casabona - WordCamp LancasterGenesis FrameworkDiviSponsored by: ProsPress | Formidable Forms
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2017-04-0431 min