Shows
EVENT ABOUT IT: Event Marketing, Strategy & Business Growth11 AFTER SHOW How Do You Survive the Chaos of On-Site Event Marketing? with Joe FederbushBehind every slick campaign is a lot of caffeine, chaos, and last-minute curveballs. In this After Show, Megan and Joe Federbush swap real stories about the behind-the-scenes moments that never make the case study slides. From awkward client requests to the stress of proving value in real time, Joe reveals how he keeps perspective when everything’s on the line.They also dive into the lighter side of the job—why some of the “worst” ideas can actually spark the best conversations, and how humor sometimes saves the day when spreadsheets can’t.What You’ll Learn in...
2025-09-0527 minEVENT ABOUT IT: Event Marketing, Strategy & Business Growth11 Was That a Safety Plan or a Seinfeld Episode? with Joe FederbushIf you think flashy graphics and a catchy tagline are enough to sell out your event—you’re missing the mark. This week, Megan Martin sits down with Joe Federbush, President & Chief Strategist of EVOLIO Marketing, who’s been behind some of the most successful event marketing campaigns in the industry.Joe doesn’t just crunch numbers—he shows how data and creativity can work together to transform how we design, promote, and measure events. From winning over skeptical stakeholders to proving ROI that actually matters, Joe shares the behind-the-scenes truth about what makes event marketing tick.What...
2025-09-0527 min
Engaging PersonalitiesEP 59: Why Event Marketing Often Misses the MarkWhile the booth design might catch the eye, it’s the staff that creates the experience. Most trade show misses aren’t due to the layout. They happen when staff aren’t prepared to engage.Watch: https://youtu.be/JkfEYud7A_0With our featured guest, Joe Federbush, President of EVOLIO Marketing.You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.#tradeshow #boothstaff #eventmarketing #engagements #exhibitingright #teamimpact
2025-05-2935 min
Event Marketing: RedefinedEP 128 | Using Data For Big Decisions & ROI: Beyond the BoothEvent marketing success goes far beyond what happens at your booth. It’s about using data to drive smarter decisions, align stakeholders, and maximize ROI—but how do you get there, especially with limited resources or time?In this episode, Matt Kleinrock leads a discussion with industry experts Jon Wolff (Sr. Global Events Manager at Lenovo) and Joe Federbush (President at EVOLIO Marketing) to explore how data-driven strategies can transform event marketing. Here’s what you’ll take away:✅ The must-have framework for creating KPIs and measuring success.✅ How to overcome common barrie...
2025-02-1256 min
Matters of ExperienceFeelings aren't Facts with Joe FederbushThis week on Matters of Experience, we chat KPIs to ROIs in a way that won’t make you ZZZ. Metrics maestro, Joe Federbush, President & Chief Strategist of EVOLIO Marketing, joins the podcast to discuss humanizing data, measuring emotion, and searching for sentiment to help brands develop the most impactful experiences.If you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.
2023-05-1726 min
Event Marketing: RedefinedEp 35 | How to Use Data to Transform Exhibits and Events: A Deep Dive Discussion with Joe FederbushData plays a critical role in exhibits and events because it provides valuable insights into attendee behavior, preferences, and engagement. By collecting and analyzing data, we can make informed decisions about every aspect of an event, from marketing and promotion to the design of the exhibits and activities.But even though we’re aware of utilizing data for improvement, the process itself can seem quite complex, overwhelming, and daunting. How do you weed out what’s useful and what isn’t? Where do you begin? Is there an optimal tool that can make things easier?We’ve...
2023-05-0359 min