Shows
Social Pulse Podcast: Agency EditionCulture Eats Strategy for Breakfast: How One Agency CEO Transformed Employee RetentionEvery agency owner knows the feeling – you've invested countless hours training a talented team member, only to watch them walk out the door six months later. Then, clients start to question why they're working with their third account manager this year. The cycle of hiring, training, and losing people doesn't just drain your bank account – it crushes morale and makes sustainable growth feel impossible. When turnover becomes your agency's defining feature, something fundamental is broken. But what if your culture problem is actually your biggest opportunity?
Today we're joined by Joe Giovannoli, founder and CEO of 9Sail, a Ne...
2025-11-2529 min
Lunch Hour Legal Marketingr/LHLM: Reddit Feeds the AI MACHINEReddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look.
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The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the upvote/downvote system, and more, to help you understand the plat...
2025-09-2444 min
The Philippine Business PlaybookOne Company, One Experience Across Borders Through Transparent Offshoring — 9Sail x TahcheOne company. One experience. Two continents. 🌍When Joe Giovannoli, CEO of 9Sail, set out to build his offshore team, he knew one thing for sure: he didn’t want a disconnected setup. He wanted a team he could trust, collaborate with, and celebrate no matter the location.In this episode of “The Philippine Business Playbook,” Joe shares his offshoring journey—from past frustrations to finding a partner in Tahche that aligned with his vision for transparency, collaboration, and shared company experience.📺Watch and listen to the new epi...
2025-04-1634 min
Tip of the LawHow to Structure a High-Performing Law Firm Website | Robert AlgeriIn this episode of Tip of the Law, Joe Giovannoli sits down with Robert Algeri, co-founder of Great Jakes, to break down the key elements of a high-performing law firm website. Together, they discuss why firms should focus on guiding visitors through a structured journey rather than relying on a one-size-fits-all message. Key Takeaways:1. Law firms should consider abandoning the dream of a universally agreed upon tagline and instead focus on "silent positioning" – communicating their unique value through design, imagery, and carefully curated content.2. Firms should structure the client journey on their website by...
2025-03-1331 minTip of the LawHow Law Firms Can Stand Out in a Competitive Hiring Market | Patrick Cahill & Austin RehornIn this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, speaks with Patrick Cahill and Austin Rehorn from #twiceasnice Recruiting. Patrick, the founder, and Austin, a key recruiter, discuss their insights on aligning interests with clients, simplifying job descriptions, and coordinating the hiring process for long-term success.Key Takeaways:1. Aligning interests with clients and employees is important for long-term success. #twiceasnice Recruiting focuses on this through their commission-free model and long placement guarantees.2. Job descriptions need to be simplified and...
2025-02-0635 minTip of the LawNavigating the Complexities of Prenups and Law Firm Growth | Sarah JacobsIn a new episode of the Tip of the Law podcast, host Joe Giovannoli sat down with Sarah Jacobs, the co-founder of Jacobs Berger, LLC, a leading matrimonial law firm in New Jersey. Their discussion delved into the increasingly prevalent world of prenuptial agreements, exploring the shifting perceptions and driving factors behind this legal tool.Key Takeaways:1. Prenuptial agreements are becoming more commonplace, driven by both younger and older generations seeking to protect individual assets, not just family wealth. The reasons for this include destigmatization and people entering marriages with more personal assets.2...
2025-01-3039 minTip of the LawDriving Firm Growth & Empowering Attorneys for Success | Kayla OrekomaiyaIn this episode of Tip of the Law, host and founder of 9Sail Joe Giovannoli talks with Kayla Orekomaiya about promoting accountability, creating a strong yet individualistic firm culture, and empowering junior attorneys for professional success. Kayla, a seasoned leader in client development and marketing, shares her experiences and practical advice for thriving in a dynamic legal environment.Key Takeaways:1. Set yourself up for success by having an "accountability partner" or "buddy" to help achieve your goals, rather than trying to do it alone. 2. You can build a cohesive law f...
2025-01-2328 minTip of the LawMastering Law Firm Leadership and Strategic Planning | John Remsen Jr.In this episode of Tip of the Law, host and founder of 9Sail Joe Giovannoli sits down with John Remsen Jr., a seasoned consultant in law firm leadership and management, to discuss the critical role of strategic planning in the legal industry. Drawing from his experience working with over 475 law firms, John shares actionable advice on fostering change, overcoming resistance, and leading firms into the future.Key Takeaways:Strategic planning is crucial for law firms, but many struggle to implement it effectively. Only about 40% of mid-sized firms have a written strategic plan, and those that do...
2025-01-1641 minTip of the LawThe ROI of Culture and Retention | Lauren LynchIn this episode of Tip of the Law, host and founder of 9Sail Joe Giovannoli welcomes Lauren Lynch, Chief Marketing and Culture Officer (CMCO) at Mandelbaum Barrett PC. Lauren shares her unique approach to integrating marketing and culture to differentiate law firms and retain top talent. With over 20 years of experience, she offers actionable strategies for fostering a positive workplace culture and enhancing employee engagement.
2025-01-0931 minTip of the LawBuilding a Client-Centered Law Firm | Domenic RomanoIn this episode of Tip of the Law, Joe Giovannoli, founder and CEO of 9Sail, interviews Domenic Romano, founder and managing partner of Romano Law. The episode covers how law firms can adopt entrepreneurial strategies to thrive in a competitive market. Romano discusses his transition from big law to building a business law firm that prioritizes client communication, talent retention, and innovative thinking.Key Takeaways:Hiring and retaining top talent ("A players") is critical for scaling a professional services firm like a law firm. The "always be hiring" mentality and thorough vetting process are important.Adopting...
2024-11-0724 minTip of the LawPractical Solutions for Law Firms to Stop Revenue Leakage and Enhance Efficiency | Mike MellorIn the latest episode of Tip of the Law, Joe Giovannoli, CEO of 9Sail, is joined by Mike Mellor, founder of 742advisors, to discuss how law firms can prevent revenue leakage and improve operational efficiency. The conversation covers topics such as inefficient processes, technology integration, and the cultural changes necessary for implementing lasting solutions.Key Takeaways:Revenue leakage and inefficient processes: Law firms experience significant revenue leakage due to inefficient processes, such as recreating pitches, lack of centralized data, and poor coordination between teams.Importance of data organization and technology: Implementing the right...
2024-10-2337 minTip of the LawStrategies for Legal Practice Success | Charley MannIn the latest episode of the Tip of the Law podcast, host Joe Giovannoli, CEO and founder of 9Sail, interviews Charley Mann, founder of Law Firm Alchemy. Charley specializes in coaching law firm owners to maximize their practice’s potential as a business. Their conversation ranges over essential strategies for law firm leaders, focusing on self-management, effective delegation, and the importance of proactive business development.Key Takeaways:Developing a personal modus operandi and self-management skills is crucial for law firm leaders, alongside implementing practice management systems like EOS. Ignoring personal development can lead to issues like el...
2024-08-0945 minTip of the LawElevate Your Legal Marketing with Strategic Evaluation | Ron LatzIn this episode of the "Tip of the Law" podcast, Joe Giovannoli, founder and CEO of 9Sail, discusses effective legal marketing strategies with Ron Latz from LegalFenix. They talk about setting clear expectations for marketing goals, managing client relationships, and the importance of personal branding for attorneys. Here’s a detailed recap of their insightful conversation.Key Takeaways:Agencies and law firms need to set clear expectations upfront about goals, metrics, and what success looks like. Both sides need to be on the same page.Agencies should not ignore red flags or take on clients with un...
2024-08-0133 min
The Agents of Change Digital Marketing PodcastUnlocking Digital PR Strategies with Joe GiovannoliIn today's episode, we're diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing agency that prides itself on being digital rainmakers. If you've ever wondered how to amplify your online presence and secure those coveted backlinks, you're in for a treat. Joe shares his insights on leveraging digital publications to not only enhance your SEO but also position you as a subject matter expert. Get ready to take some notes and maybe even rethink your PR strategy! https://www.theagentsofchange.com/545 Grab your discounted ticket to the Agents of...
2024-07-3130 minTip of the LawBuilding a Successful Legal Marketing Team | Lynn Tellefsen-StehleIn this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, talks with Lynn Tellefsen-Stehle, an experienced legal marketer and business development expert. Lynn shares her unique journey in the legal industry and offers practical insights into effective legal marketing and business development strategies.Key Takeaways:Using the "five whys" technique can help identify the root causes of challenges and issues in order to drive organizational change. Asking "why" five times gets to the underlying reasons for problems.Providing lawyers with the insights, information, and tools they need can...
2024-07-2441 minTip of the LawPractical Strategies for Effective Employee Onboarding and Engagement | Howard MatalonIn this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, sits down with Howard Matalon, an employment law expert and partner at OlenderFeldman. Howard shares his journey into employment law, his passion for working with wolfdogs, and practical strategies for effective employee onboarding and engagement.Key Takeaways:Effective onboarding of new employees is critical but often overlooked, especially in law firms. It takes 12-18 months for new hires to truly learn the culture and be productive.Training, feedback, and making employees feel included are important for employee satisfaction...
2024-07-1735 minTip of the LawBuilding Successful Cross-Sell Strategies | Angela Pandolfo RoyIn this episode of Tip of the Law, Joe Giovannoli and Angela Pandolfo Roy discuss cross-selling strategies for law firms.Angela Pandolfo Roy, Chief Marketing Officer at Gibbons P.C., joined marketing executive and 9Sail founder Joe Giovannoli on the Tip of the Law podcast for a discussion on cross-selling strategies for law firms. As a veteran of in-house marketing roles and now leading a large firm’s efforts, Angela provided valuable insights from both perspectives. One key point that she emphasized is understanding how partner compensation works. If origination credits don’t properly incentivize referr...
2024-07-1636 min
They Don't Teach This in Law SchoolHow to Use the News for Huge SEO GAINS with Joe GiovannoliSend us a textWe talk with Joe Giovannoli, the founder and managing partner of 9Sail, shares insights on leveraging press and media for law firm marketing. He discusses the importance of earned media, building relationships with journalists, and the role of paid media in marketing strategies. Joe emphasizes the value of press in establishing authority and validation points for law firms.- Learn more about 9Sail- Connect with Joe on LinkedIn- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn
2024-07-1640 min
Fingerprints On Success19 | Joe Giovannoli | The Secrets to Thriving in Law Firm MarketingEver wondered what it takes to transform a startup into a thriving business? Join me as I sit down with Joe Giovannoli, founder of 9Sail, a marketing powerhouse for law firms and healthcare companies. Joe’s story is one of passion, perseverance, and pivoting in the face of challenges.In this episode, Joe shares his journey from launching a social media marketing agency in college to building a specialized firm that excels in SEO and online lead generation. We'll dive into the key decisions that fueled Nine Sale's growth and the lessons Joe learned along the way....
2024-07-0259 minFingerprints On Success19 | Joe Giovannoli | The Secrets to Thriving in Law Firm MarketingEver wondered what it takes to transform a startup into a thriving business? Join me as I sit down with Joe Giovannoli, founder of 9Sail, a marketing powerhouse for law firms and healthcare companies. Joe’s story is one of passion, perseverance, and pivoting in the face of challenges.In this episode, Joe shares his journey from launching a social media marketing agency in college to building a specialized firm that excels in SEO and online lead generation. We'll dive into the key decisions that fueled Nine Sale's growth and the lessons Joe learned along the way....
2024-07-0259 minTip of the LawModernizing Legal Operations | Eric Gros-DuboisIn this episode of Tip of the Law, host Joe Giovannoli, founder & CEO of 9Sail, discusses innovative legal practices with Eric Gros-Dubois, founder of EPGD Business Law in Miami. Eric shares insights into his unique approach to the business of law, emphasizing direct client relationships and innovative billing practices.
2024-06-2629 minTip of the LawBoosting Conversions with Effective Client Intake Strategies | Ron LatzIn this episode of the Tip of the Law podcast, host and 9Sail founder Joe Giovannoli speaks with Ron Latz of LegalFenix, a veteran in the legal marketing field. Their conversation ranges around agency partnerships and the critical importance of client intake strategies, exploring how these elements combine to enhance client experiences and firm success.
2024-06-2538 minTip of the LawHarnessing Core Values for Legal Success | Jennifer ConaIn this episode of the Tip of the Law podcast, host and founder/CEO of 9Sail, Joe Giovannoli, speaks with Jennifer Cona, a leading elder law and estate planning attorney based in New York. As founder of Cona Elder Law, Jennifer shares her professional trajectory in the field, her approach to client service, and the fundamental role of core values in her practice.
2024-06-1836 minTip of the LawPractical Business Tips for Law Firms | Elise HoltzmanIn a recent episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, engages in a compelling conversation with Elise Holtzman, former practicing attorney, founder of The Lawyer’s Edge and the Ignite Women's Business Development Accelerator, and host of the Lawyer’s Edge podcast. Elise shares her unique journey into legal practice and business development, offering invaluable advice and insights for attorneys looking to excel in these areas. Tune in to hear about overcoming challenges, the importance of business education for lawyers, and practical strategies for career growth in the legal field.
2024-06-1131 minTip of the LawHarnessing Strategic Focus in Legal Marketing | Roy SextonIn this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, engages in an insightful conversation with Roy Sexton, Director of Marketing at Clark Hill and past president of the International Legal Marketing Association board. Roy shares his journey into legal marketing, his strategic insights, and the importance of focused and repetitive marketing efforts.
2024-05-3145 minTip of the LawBuilding Internal Support for Legal Marketing Initiatives | Jacob EidingerIn this episode of the Tip of the Law podcast, host Joe Giovannoli, CEO and founder of 9Sail, sat down with Jacob Eidinger, a seasoned legal marketing professional and the new Marketing and Communications Manager at Outten & Golden LLP, the largest plaintiff-side employment litigation firm in the U.S. Jacob shared a variety of insights from his career, especially on securing internal support for marketing initiatives and the art of storytelling in legal marketing.
2024-05-1532 minTip of the LawBuilding Successful Cross-Sell Strategies | Angela Pandolfo RoyIn this episode of the Tip of the Law podcast, Angela Pandolfo Roy, Chief Marketing Officer at Gibbons P.C., joins forces with Joe Giovannoli, founder of 9Sail, to explore cross-selling strategies for law firms.Discover Angela's insights on boosting referrals, understanding client needs, and the importance of strong internal relationships. From seizing easy opportunities to transitioning into leadership, this episode offers practical advice to elevate your firm's approach.
2024-05-0936 min
Hard to MarketThe Deeper the NicheIn this episode, Brian Mattocks interviews Joe Giovannoli Founder and CEO of 9Sail, an SEO management for service firms. Joe discusses their decision to focus solely on SEO, the challenges of marketing in a competitive space, and the significance of refining their Ideal Customer Profile. They also explore the opportunities and risks in the SEO industry, including the impact of artificial intelligence. Furthermore, they share insights on expanding services and finding the right partnerships. Lastly, the episode delves into the importance of cultivating meaningful connections and how successful relationships can positively impact business growth....
2023-11-1425 min
Cache FlowThe Deeper the NicheIn this episode, Brian Mattocks interviews Joe Giovannoli Founder and CEO of 9Sail, an SEO management for service firms. Joe discusses their decision to focus solely on SEO, the challenges of marketing in a competitive space, and the significance of refining their Ideal Customer Profile. They also explore the opportunities and risks in the SEO industry, including the impact of artificial intelligence. Furthermore, they share insights on expanding services and finding the right partnerships. Lastly, the episode delves into the importance of cultivating meaningful connections and how successful relationships can positively impact business growth....
2023-11-1424 min
Adventures In Legal TechLead Generation & Lead Intake for Law Firms with Joe GiovannoliJared Correia talked with the founder of a digital marketing agency, about how to create and manage new law firm leads. Episode Highlights 04:34 Lead generation and lead intake in the context of digital marketing for law firms 05:28 Why law firms should have multiple channels generating business for them 10:21 Google's AI technology, leading to a discussion of its developing role in digitally marketing law firms 17:46 The importance of law firms needing to take an active role in setting their marketing vision 18:32 How to make a law firm's website as compelling as possible 26:17...
2023-09-1531 min
Torro MediaAlways Bullish - Episode 15 Joe Giovannoli (9Sail)On this episode of the Always Bullish Podcast, Pat and Matt are joined by Joe Giovannoli. Joe is the founder of 9Sail, a digital marketing firm that specializes in project-based and ongoing SEO management for firms. Tune in to listen the the guys talk about their industry as of late and the keys to success going forward.
2023-08-1539 min
Masters in Marketing AgencyHow to Start a Business in College and Succeed with 9Sail’s Joe GiovannoliThis episode, 9Sail’s Founder and CEO Joe Giovannoli talks about how he started a business when he was still in college, the benefits of specializing in a certain niche, and how to create and implement the core values of a business.Joe Giovannoli is the Founder and CEO of 9Sail a digital marketing firm that specializes in working with law firms to aid them in achieving their growth goals by leveraging SEO, paid search, content creation, and digital PR services. Here are a few of the topics we’ll discuss on this episode of M...
2023-05-0439 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow to Increase Your Agency's Revenue By Niching Down and Saying NoAre you afraid to niche for your digital agency because you think it means saying no? Are you scared niching down will pigeonhole your agency and limit its potential? Think again! There are so many benefits when you choose to focus your agency services on a specific market. Joe Giovannoli worked for a full-service agency right out of college and decided to replicate that model when it came to building his own business. Like many agency owners, he was hesitant to focus on a specific market. But once his agency, 9Sail decided to niche down to just SEO for...
2022-02-2716 min
Rising Entrepreneurs PodcastEO New York | Growing Up EntrepreneurialJoe Giovannoli is the Founder and CEO of 9Sail, a digital marketing firm specializing in project-based and ongoing SEO management for service firms. At 9Sail, Joe has developed and maintained relationships with over 20 agency partners, collectively managed 12 to 20 client projects at a time, built out the company's marketing strategy, and executed campaigns that generated thousands of dollars in top-line revenue. Before founding 9Sail, Joe held positions at Red Clover, Inflexion Interactive, MobileSeed LLC, and Out There Marketing, LLC. He also has experience as a Fundraiser for Jersey Battered Women Services and the Human Needs Food Pantry. Currently...
2022-02-0833 min
Reputation MattersHow to Tackle a Negative Online Presence Using SEO and SEM with 9Sail’s Joe GiovannoliJoe Giovannoli is the founder and CEO of 9Sail, a digital marketing firm that specializes in project-based and ongoing SEO management for service firms. Joe has almost 10 years of marketing experience, having previously held positions at firms and agencies such as Red Clover and Inflexion Interactive. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:Why Joe started 9Sail and how he’s tackling the stigma against search engine marketingHow 9Sail helps construction and law companies with their search engine marketingHow easy it is for malicious agents to hurt...
2021-07-0523 min
The Lawyer's EdgeJoe Giovannoli | The Importance of Culture and the Role of SEO in Law Firm MarketingJoe Giovannoli is the founder and CEO of 9Sail, a digital marketing firm that specializes in project-based and ongoing SEO management for service firms. Joe has almost 10 years of marketing experience, having previously held positions at firms and agencies such as Red Clover and Inflexion Interactive. With 9Sail, Joe focuses not only on providing quality service and results for his clients, but also prioritizing the company culture for his team. Alongside the office pup, Dunkin, Joe is working to make 9Sail the leading provider of search marketing services for law firms in New Jersey. In t...
2020-08-1145 min