Shows
High Spirits: The Cannabis Business Podcast#066 - At the Helm of North America's #1 Edibles Brand w/ Joe Hodas, President at Wana BrandsSend us a textJoin us for this week's recording of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀, where we're diving into the intricate world of Wana Brands, North America's leading edibles brand. We're sitting down with Joe Hodas, the recently appointed President of Wana, to discuss the brand's innovative strategies and his journey from Chief Marketing Officer to President.🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, Joe Hodas shares his experiences and the dynamic shifts within Wana Brands following its acquisition by Canopy Growth Corporation. We'll explore Wana's expansive approach across both cannabis and hemp markets, the inception of their new hemp marketplace, Wanderous, and the differences between the Canadian and U.S. markets.💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻...2024-11-0153 min
Planting Seeds with Senator Sharif StreetLearning from Colorado and California Cannabis MarketsDiscover how Pennsylvania plans to learn from Colorado and California's cannabis experiences with Senator Sharif Street and Wana Brands' President, Joe Hodas. Explore the state's innovative approach to creating a cannabis control board for nimble regulation, addressing taxation, enforcement, and supporting illicit market transition into the legal market. Join the conversation on bipartisan strategies, taxation targets, and equitable market integration to shape a successful legalization landscape. Tune in for insights on building a sustainable and inclusive cannabis industry in Pennsylvania.In the realm of cannabis legislation, Pennsylvania stands at a pivotal juncture. The proposal to create a...2024-07-2530 min
CannaBiz ConversationsThe Cannabis Industry with Joe Hodas Part 1: Season 2 PremiereWelcome to the second season of Cannabiz Conversations with host Sean Welsh. In this episode, Sean sits down with Joe Hodas, the President of Wana Brands, to discuss Joe's cannabis origin story and his journey through the industry. They delve into topics such as the challenges of the cannabis business, the importance of being nimble, and the impact of regulations on the industry.In the second half of the episode, Joe teases a discussion on the future of the cannabis industry, focusing on opportunities for growth and expanding the consumer base beyond traditional dispensary settings. They explore...2024-07-0539 minCannaBiz ConversationsThe Cannabis Industry with Joe Hodas Part 2: The Current State of DispensariesIn this episode of the Cannabiz Conversation podcast, host Sean interviews Joe Hodas, the CEO of Wana Brands. They delve into the challenges faced by dispensaries in catering to different types of consumers, the need for consumer education in the cannabis industry, and the impact of federal scheduling on businesses like Wana Brands. Joe shares his preferred methods of consuming cannabis and discusses the importance of destigmatizing the plant.Tune in to gain insights into the evolving cannabis industry and the experiences of a cannabis business leader. Special thanks to King Solomon Nutrients for their support of...2024-07-0516 minPlanting Seeds with Senator Sharif StreetChanging Perceptions and Building Equity in the Cannabis Industry With Tauhid Chappel and Tsehaitu AbyeChanging the perception of cannabis in the media industry requires educating journalists and newsrooms about the history and medicinal uses of the plant. In this episode, we have two special guests who are working to change perceptions and build equity in the cannabis industry. Co-host Joe Hodas from Wana speaks with Tauhid Chappel, an executive board member of the Philadelphia Association of Black Journalists, and Tsehaitu Abye, founder of the Black Dragon Breakfast Club, share their experiences and insights on the intersection of media, advocacy, and cannabis.2024-02-2043 minPlanting Seeds with Senator Sharif StreetThe Proposed Pennsylvania Cannabis Decriminalization Bill 1028One of the key motivations behind Senate Bill 1028 is to address the racial disparities prevalent in cannabis-related arrests. In today's episode, Senator Street and Wana's Joe Hodas shed light on the importance of this bill and its potential impact on the lives of Pennsylvanians. We explore the resistance faced by the senator in pushing this bill forward, the role of the media in shaping public perception, and the broader implications of decriminalization. Let's dive into the details. Senator Street acknowledges that one of the biggest challenges in pushing for decriminalization is the lack of understanding among legislators. Many still...2024-02-1329 minPlanting Seeds with Senator Sharif StreetPlanting Seeds: Exploring the Journey to Cannabis Legalization in PennsylvaniaOver the years, the perception of cannabis has shifted from a fringe issue to a mainstream topic. With 33 states now having some form of legalization, there are lawyers, lobbyists, and business people involved in the industry. However, this evolution has also led to an identity crisis within the cannabis industry. Some see it as a movement for social change, while others view it as a business opportunity. The challenge is finding a balance between the two and recognizing the benefits that come with the industry's success.Planting Seeds is the podcast where we dive deep into the...2024-02-0232 min
Market Like a Badass with Kristin McFarlandCannabis Growth Strategies: In-Store Demos, Product Differentiation, and Expert Insights with Special Guest Joe Hodas of Wana BrandsIn this episode, we dive into the captivating world of cannabis marketing with a trailblazing guest, Joe Hodas. Joe is the Chief Marketing Officer of Wana Brands, the largest edible company in North America. Join us as we unravel the secrets behind their remarkable success in the rapidly evolving cannabis industry.Joe takes us on an insightful journey through the art of multi-channel marketing. Discover how Wana Brands has conquered the art of reaching diverse audiences through multiple platforms, from special events to innovative collaborations.But that's not all – our conversation delves deep into a co...2023-09-1243 min
To Be Blunt152 Cannabis Marketing Summit: From Seed to Brand"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine WolfWith more competition than ever in the cannabis industry, building a strong brand identity is critical to success!In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute...2023-07-171h 01
The Brand InsiderEp. 83 with Joe Hodas, Chief Marketing Officer at Wana BrandsThis week Steve chats with Wana Brands' Chief Marketing Officer, Joe Hodas.2023-06-1634 min
The E-Comm ShowThe Definitive Guide for Organic Promotions of Regulated Products | EP. #85On this 85th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Joe Hodas of Wana Brands Inc, a cutting-edge cannabis brand that combines cannabis science with the customer journey to create a safe and effective experience. Joe explains why organic promotions are essential for regulated products and how brands in similar industries can use marketing tactics to stand out in the crowd. Tune in as he shares some of his own personal tips for creating effective organic promotions.Tune in and enjoy today's episode of The E-Comm Show!...2023-05-1723 min
Marketing on Mars#47 - Driving NINE FIGURES in Retail Sales with Cannabis MarketingIn this episode, we sit down with Joe Hodas, the Chief Marketing Officer of Wana Brands, to discuss the ever-evolving landscape of the cannabis industry. Joe shares his insights on the competition in Canada's marketplace and the marketing channels that they're spending on, including social media and programmatic ads. He also dives into the best usage of cannabis for working professionals and the importance of mentorship in the industry. But that's not all - during the interview, we challenged Joe with three tough questions that left him stumped. To add some spice to the conversation...2023-05-0258 min
Plant ProphetsWana Brands With Joe Hodas MJBIZ ConJoe Hodas serves as Chief Marketing Officer for Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. An early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare.2022-12-0716 min
Proud To Work In CannabisSo you want to be a cannabis marketing pro? with Wana Brands CMO Joe Hodas Marketing is a tough job — tougher in cannabis. And a lot has changed in the industry over the past decade. One thing that hasn't changed? The fundamentals. Wana Brands Chief Marketing Officer Joe Hodas sat down and chatted with Vangst CEO, Karson Humiston about his journey from the "traditional" advertising industry to leading the marketing of some of the biggest brands in cannabis. His work at Wana Brands has led to the edible giant's expansion into 15 states and two countries — and the brand recently struck a $298M deal with Canopy Growth. Whether you're looking t...2022-08-2422 min
MediaJel | The PodcastMarket Entry Strategies for Cannabis CPG BrandsAre you daydreaming of expanding your cannabis brand into new states?
Many cannabis companies are ready to capitalize on new markets and transition their strategies into expansion mode.
If you are considering entering a new state, it is crucial that you have a solid game plan ready, an established team, and partners you can trust.
Typically expansion takes a minimum of 6 – 18 months to complete, do you have your target market research, business goals, sales forecast, and product positioning in place?
In this webinar, we will be crossing state lines to discuss market expansion with cannabis industry veteran Joe Hodas, CMO of...2022-07-0454 min
CanndidThe Candyman: Canndid with Joe HodasOn this episode, I got to bother Joe Hodas, the CMO for Wana Brands. Wana is a well-known, international, expertly-branded gummies company, and Joe is a big part of its success. We got to discuss his life story (including some early guilt related to his cannabis consumption), his career (including his long tenure in cannabis and leadership in multiple product companies), parenting on cannabis (including his shyness at admitting consumption to his son), and more.
Joe is a real OG in this space, and Wana is lucky to have him at the helm of their branding efforts...2022-05-2637 min
Cannabis Talk 101Chief Marketing Officer, Joe Hodas & Chief Revenue Officer, Eric Block of Wana BrandsWana Brands is a Colorado based cannabis edible company that focuses on building a premium global cannabis-infused products brand that exemplifies consistency, quality and innovation. Wana Brands is regarded as one of Americas #1 Edible Company since 2010 and is now available in 12 US States & all of Canada. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.2022-03-151h 04
The Riderflex Podcast: Inspiring & HiringRiderflex Podcast - Guest Interview #215 - Joe Hodas𝐀𝐝𝐯𝐢𝐜𝐞 𝐓𝐨 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬 𝐄𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐓𝐡𝐞 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 - Joe Hodas, CMO; Wana Brands | Riderflex - Recruiting & Sourcing
Joe is an experienced Marketing and Operations Executive with a demonstrated history of working in cannabis, travel and tourism, consumer packaged goods (CPG), as well as fast-casual dining, and healthcare--all through the lens of brand. He is a strong marketing professional skilled in Public Relations, Crisis Communications, Digital Strategy, Search Engine Optimization (SEO), Strategic Media, and Channel Strategy. Well versed in start-up environments, brand building, operations and talent development--all aligned to achieve success.
Wana Brands is Colorado’s #1 Infused Products company with operations in Oregon, Nevada, and Arizona. We are also currently launching in Michigan, Illinois and Florida. Why is...2021-12-0745 min
LEADING BRANDS® — Wavebreak PodcastThe Modern Day Cannabis Marketing & Positioning PlaybookOur guest today is CMO of the largest edibles manufacturer in North America.Joe Hodas joins the Wavebreak Podcast to share the unique marketing playbook he’s built over a decade of working within the heavily regulated cannabis space.In this episode you’ll learn:How the customer profile of cannabis users differs from mainstream opinion, and why that matters.The strategies Wana Brands is currently using to successfully position themselves top of market—and why your brand should be taking another look at swag.A 2022 cannabis industry outlook: the future of the cannabis indust...2021-12-0637 min
Cannabis UnlockedJoe Hodas (CMO of Wana Brands) on Cannabis Edibles BrandsIn the latest episode of Cannabis Unlocked, we interview Joe Hodas - the Chief Marketing Officer of Wana Brands. This conversation comes a few weeks after the landmark announcement in which Canopy Growth purchased the option to buy Wana Brands following US federal legalization.
In this conversation, we discuss brand loyalty in cannabis as it relates to form factors like edibles, flower and vapes. We further dive into the Canopy Growth acquisition and how the transaction will benefit both parties. From there, we discuss Wana's future growth plans and Joe's expectations for the evolving competitive landscape in c...2021-11-0141 min
The Cannabis Packaged Goods PodcastE4 - Joe Hodas from Wana BrandsIn this episode of CPG we are joined by veteran cannabis CMO Joe Hodas of Wana Brands. We get some really great perspective on the science, innovation, education, approaches to the market, and the consumer for the edibles category. Learning about the technology behind fast onset and fast offset edibles is what sets Wana Brands apart from any other cannabis company in the space. Joe tells us a bit about how Wana’s key product formats, differentiation points, market fragmentation, and how he and his team has been one of the very first to set up licensing deals in ot...2021-07-0230 min
Green EntrepreneurIs Gummigate the Next Vapegate? The Big Candy industry is not pleased with bad actors in the illicit cannabis space stealing their logos. And some poison control centers are reporting an uptick of children who have accidentally consumed edibles they thought were candy. This is dangerous and terrible PR for legal cannabis. We’re joined by Joe Hodas, CMO of Wana Brands, the largest edibles company in North America, to discuss the situation and solutions. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-06-2419 min
Enhance Your Life PodcastInside Wana Brands: How The Company Managed the PandemicAdapting as a company wasn't easy over the pandemic, but Wana Brands put their minds together and created new resources, creative strategies, and the same great products. This week we get a glimpse behind the curtains and hear from our friends at team Wana Brands, Joe Hodas, Chief Marketing Officer, and Stephanie Daley, VP of Market Expansion. They share how Wana not only survived but thrived over the past year despite limitations and travel bans, getting creative with R&D training programs and more remote operations. Joe and Stephanie also talk about what's next for Wana and new digital...2021-06-2328 min
Plant ProphetsWana Brands with CMO Joe HodasWana Brands with CMO Joe Hodas, Joe joins Plant Prophets today to talk about his role in the company as well as what led him here in the first place. As Wana’s CMO, Hodas’s primary responsibility is to generate revenue by creating innovative and refined marketing campaigns for the organization while helping grow Wana’s brand, market share, and consumer loyalty. Leveraging his extensive industry network and knowledge base, Hodas will also support new market expansion, partnerships, government relations, and innovation within Wana. An early professional marketer in the cannabis industry, Hodas was on the team that built Dixie...2021-03-1034 min
The WHY MARKETING PodcastJoe Hodas (Wana Brands) | State of the Cannabis IndustryIn this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America about how the new administration will effect the cannabis industry and what it means for the industry as a whole. LEARN MORE & CONNECT:Joe HodasLinkedIn Wana BrandsWebsite: www.WanaBrands.com LinkedIn FacebookInstagram 2021-03-0332 min
To Be Blunt008 Joe Hodas, CMO of Wana BrandsToday I had the pleasure of speaking with the Chief Marketing Officer of Wana Brands, Joe Hodas.Let’s dive into Joe’s story of how Wana Brands stays ahead in the market by producing quality products while ensuring consumer safety.Things you will learn in this episode:[00:01 – 06:57] What is Wana Brands?Joe talks about what Wana Brands is all about[06:58 – 17:22] Wana Brands’ CampaignLet’s hear from Joe’s perspective about Wana Brands’ company culture[17:23 – 24:15] Evolution of the MarketJoe talks about the evolutio...2020-07-2739 min
MJBulls: Cannabis investing and cannabis fundraisingWana Brands : Joe HodasWhat's next for America's number one infused product company? The cannabis infused products sector is very competitive; the constant surge of new brands make it difficult for established brands to maintain their market share. Despite the competition, Wana Brands, the number one edible brand in the United States in 2019 continues to increase its market share and expand into new markets. Joe Hodas joins Dan Humiston to talk about navigating the growth of their brand during the pandemic.Produced by PodCONX
Produced by PodConx MJBulls - https://podconx.com/podca...2020-07-1910 min
The Adam Dunn ShowTADS071720 - Prison Reform EducationPrison Reform and Education 2 Hot button subjects ....now is way past the time to even have to consider that non violent cannabis related crimes should be expunged and that prisoners be released immediately. Our guest JOE HODAS is on that exact mission working with multiple leading cannabis companies including Dixie Elixers, General Cannabis and more recently WANA a major sponsor of THE LAST PRISONER PROJECT Joe will enlighten us how the LPP plans on doing this and how YOU can help ...And when it comes to education we are not talking about k-12 or stuffy overpriced College we are talking...2020-07-182h 51
The Adam Dunn ShowTADS071720 - Prison Reform EducationPrison Reform and Education 2 Hot button subjects ....now is way past the time to even have to consider that non violent cannabis related crimes should be expunged and that prisoners be released immediately. Our guest JOE HODAS is on that exact mission working with multiple leading cannabis companies including Dixie Elixers, General Cannabis and more recently WANA a major sponsor of THE LAST PRISONER PROJECT Joe will enlighten us how the LPP plans on doing this and how YOU can help ...And when it comes to education we are not talking about k-12 or stuffy overpriced College we are talking...2020-07-182h 51
CannabisTechCultivate! Watching an Industry Mature: A Discussion Between Cannabis PioneersGenifer Murray hosts Joe Hodas of Wana Brands to discuss industry progress, the Last Prisoner Project, and what the future holds for legal cannabis.
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Support this podcast: https://podcasters.spotify.com/pod/show/cannabis-tech/support2020-06-2442 min
AlchemyJoe Hodas, CMO, Wana BrandsJoe discusses his transition into the cannabis world when it was still largely deemed taboo, how he grew Dixie Elixirs through educational marketing, and starting a new position as CMO at Wana Brands during a pandemic.2020-05-0117 min
The WHY MARKETING PodcastJoe Hodas (Wana Brands) | High On SuccessOn this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP...2020-04-2927 min