Shows
Kanawha Valley HustlersFrom Creative Work to Growing a Brand
I talk about how I learned that doing great work doesn’t always mean clients will come easily. Early in my career I worked in 3D animation for education. We produced high quality content for schools and television, but as the market shifted, the work dried up. I learned that skill alone doesn’t guarantee growth. Later I created courtroom presentations and forensic animations for attorneys. The work was strong, but again, finding clients was hard.
I started paying attention to what separated the busy companies from the struggling ones. Around that time I began exploring digital mark...
2025-10-2306 min
Kanawha Valley HustlersFrom Military to Business Advocacy with Mara Boggs
In this episode of the Kanawha Valley Hustlers podcast, I ran into Mara Boggs, president and CEO of the Charleston Area Alliance. She shares what the organization does to support businesses and economic development in the region. The Alliance attracts and retains talent, develops economic opportunities, and hosts networking events like Business After Hours and Women’s Luncheons. Everything they do is focused on making the Kanawha Valley a strong business environment.
Mara recently took on this role after a career that started in the military and later led to politics. She served for almost 14 years as an...
2025-02-2505 min
Kanawha Valley HustlersShawn Simms on Personal Injury Law and Empowering Clients
In this episode of the Kanawha Valley Hustlers podcast, I chat with Shawn Simms, a personal injury attorney who also dabbles in stock trading. Shawn shares that his passion for personal injury law stems from a deeply personal experience. His mother suffered a serious foot injury during a 12-hour reconstructive surgery. The injury was caused by a lack of circulation due to an anesthesiologist’s error. This incident, and the challenges his family faced in seeking representation, motivated him to focus on helping others navigate similar situations.
Shawn explains that personal injury law is unique because it ex...
2024-11-2807 min
Kanawha Valley HustlersBrian Aluise on Building Community and Retaining Talent
I’m recording this episode of the Kanawha Valley Hustlers Podcast from DT Prime at the First Tuesdays event, and I’m joined by Brian Aluise. Brian is the Director of Membership and Investor Development and Retention at the Charleston Area Alliance. He’s only been in this role for a couple of months, but he’s already learning a lot and adapting quickly.
Brian’s current role isn’t a departure from what he’s been doing throughout his career. For the past seven years, he worked for U.S. Senator Joe Manchin, where he was responsible fo...
2024-08-0805 min
Kanawha Valley HustlersStronger Communities and Productivity Tips with Joslyn Barnhart
Today I’m talking with Joslyn Barnhart on the Kanawha Valley Hustlers podcast. We’re at D.T. Prime in Charleston, discussing business productivity and development. Joslyn is the member of the month for Up Next Charlie West. I start by asking her about her work.
Joslyn shares that she is the Communities In Schools liaison for the First Lady, Cathy Justice. She handles communications and assists with the Communities In Schools initiative, a top preventative dropout program in the nation. This program provides immense help to communities and schools across the state, including placing therapy dogs in e...
2024-05-2806 min
Kanawha Valley HustlersProductivity Tips and Financial Wisdom with Wade Murray
In this episode of the Kanawha Valley Hustlers podcast, I’m chatting it up with Wade Murray from the Accenture, diving into the world of financial services and the art of getting things done.
Wade’s all about helping people secure their financial futures through life insurance products. It’s not just about selling policies; it’s about making sure families are protected and legacies are built. And let me tell you, this guy knows his stuff.
We got into the nitty-gritty of productivity, and Wade dropped some wisdom bombs. For him, staying organized is key. But...
2024-05-2305 min
Kanawha Valley HustlersFrom Daily Grind to Goal Achievement: The Role of Vision in Hustling
As I walk through Coonskin Park, I feel the crisp air and the peaceful ambiance helping me think. It’s a perfect spot for our Kanawha Valley Hustlers Walk and Talk. Today, I’m here to discuss something vital, something often overlooked, that can turn the daily grind into a powerful, goal-crushing engine. It’s all about vision.
Last week, we focused on concrete steps. This week, we’re taking a step back to discuss broad concepts. I’ve been talking about the importance of balancing the right and left sides of the brain. You need both abstract t...
2024-05-2110 min
Kanawha Valley HustlersConcrete Steps to Progress: Moving from Goals to Action
I’m here, at Little Creek Park, amid the lush greenery, inviting you to join me on a journey of progress. Last week, we delved into the abstract realm of the mind, exploring the intricacies of left and right brain dynamics. But today, I’m bringing it down to earth, offering you tangible steps to propel you forward.
Goals are like whispers from the future, enticing us with dreams and possibilities. But actions, actions are the heartbeat of progress. They’re the steps we take, the deeds we do, that bridge the gap between aspiration and achievement.
Wo...
2024-05-1409 min
Kanawha Valley HustlersFrom Blight to Bright: Transforming Neighborhoods with Building Appalachia
In this a lively episode of the Kanawha Valley Hustlers podcast I talk with Jordan Crist with Building Appalachia. Jordan shared some gold about how they’re revamping neighborhoods and creating value in West Virginia. It’s not just about real estate; it’s about community building. And let me tell you, the energy was palpable as we dove into the nitty-gritty.
One thing that struck me was Jordan’s focus on meeting customers where they are. It’s not just about foot traffic anymore; it’s about Google traffic. Their online presence is top-notch, and it’s no wonder th...
2024-05-0908 min
Kanawha Valley HustlersNature's Secret: Boost Productivity and Mood in 30 Minutes
I’ve got something exciting to share with you in today’s episode of the Kanawha Valley Hustlers podcast. Something that can boost your productivity, lift your mood, and kick stress to the curb, all in under thirty minutes a day. Sounds too good to be true, right? Well, stick with me, and I’ll show you how nature walks can transform your life.
Imagine you’re surrounded by trees, birds chirping overhead, and a gentle breeze brushing against your skin. That’s the magic of nature. Studies have shown that spending time outdoors can work wonders for your m...
2024-05-0711 min
Kanawha Valley HustlersBaseball and Business: How Innovation Drives Success with Rod Blackstone
Hey there, it’s Joe Justice, and I’m thrilled to share insights from my recent conversation with Rod Blackstone, the community ambassador for the Charleston Dirty Birds. Our chat was filled with wisdom on leveraging innovation and creativity in business.
Rod’s role as a community ambassador involves much more than just leading cheers during games. He’s deeply involved in sales and marketing, constantly seeking new ways to engage with fans and sponsors alike. As Rod explains, minor league baseball is a creative business, offering a blank canvas for innovative marketing strategies.
Work Directly with Joe...
2024-05-0209 min
Kanawha Valley HustlersBehind the Shelves: Inside Look at Library Operations with Marian Veld
Hey there, it’s Joe Justice coming at you from the latest episode of the Kanawha Valley Hustlers podcast, straight from the hustle and bustle of the Business After Hours at the Kanawha County Public Library. Today, I had the pleasure of chatting with Marian, who gave us some insider insights into the library and its inner workings. Let’s dive into what we discovered.
Marian, a dedicated member of the library team, revealed just how much hustle goes into selecting and purchasing over 2000 books and other materials every single month. That’s some serious dedication! From readin...
2024-04-3004 min
Kanawha Valley HustlersGrowing Opportunities: A Conversation with Joshua Higginbotham
DISCLAIMER: The appearance of any politician as a guest on the Kanawha Valley Hustlers Podcast does not constitute an endorsement or promotion of their political ideology, party affiliation, or policies. We extend an open invitation to politicians from all backgrounds to participate in discussions on our show.
Hey there, folks. Joe Justice here, back with another episode of the Kanawha Valley Hustlers Podcast. Today’s guest is none other than Joshua Higginbotham, a man on a mission.
Josh is diving into the world of politics, vying for the position of agriculture commissioner. But before we ge...
2024-04-2309 min
Kanawha Valley HustlersUnveiling Government Transparency: A Conversation with Tristan Leavitt
DISCLAIMER: The appearance of any politician as a guest on the Kanawha Valley Hustlers Podcast does not constitute an endorsement or promotion of their political ideology, party affiliation, or policies. We extend an open invitation to politicians from all backgrounds to participate in discussions on our show.
Today, I had the chance to catch up with my friend Tristan, who’s deep in the trenches of some incredibly meaningful work. Tristan leads a nonprofit called Empower Oversight, dedicated to rooting out waste, fraud, and abuse within the federal government.
Listening to Tristan talk about his da...
2024-04-0909 min
Kanawha Valley HustlersThe Road to Success: Wisdom from The William J Way
I’m Joe Justice, your host for the Kanawha Valley Hustlers podcast, where we dive deep into the minds of entrepreneurs and industry leaders to uncover their strategies for success. Today, I had the pleasure of chatting with William J. McCormick, he does things the William J Way.
In our conversation, Will shared some invaluable insights into his approach to marketing, branding, fostering a positive business culture, setting and achieving goals, leadership philosophy, and building professional relationships. Here’s a breakdown of the key takeaways from our discussion.
William emphasized the power of testimonials from clie...
2024-03-2806 min
Kanawha Valley HustlersThe Hustler's Dilemma: Balancing Business and Political Ambitions with Derrick Evans
DISCLAIMER: The appearance of any politician as a guest on the Kanawha Valley Hustlers Podcast does not constitute an endorsement or promotion of their political ideology, party affiliation, or policies. We extend an open invitation to politicians from all backgrounds to participate in discussions on our show.
Hey there, folks. Joe Justice here, with the Kanawha Valley Hustlers. I recently had the chance to chat with Derrick Evans, a man on a mission – quite literally, as he’s running for U.S. Congress in West Virginia’s first Congressional District. But politics aside, our chat delved deep into t...
2024-03-2609 min
Kanawha Valley HustlersCoding, Prizes, and Community: A Preview of the Raspberry Jam with Brett White
Joe Justice here and I’m thrilled to share some exciting news with you! I recently had the pleasure of chatting with Brett White at the Providence Insurance Agency’s location in South Charleston about an event that’s got me buzzing with excitement: the 6th Annual Raspberry Jam happening this Saturday, March 16th, at the University of Charleston.
Brett is the mastermind behind this fantastic event, and let me tell you, it’s shaping up to be the biggest one yet. Every year, the Raspberry Jam brings together a diverse range of folks eager to dive into the...
2024-03-1406 min
Kanawha Valley HustlersFrom DIY Kits to Digital Dreams with Mike Stockman
This is Joe Justice, and I’m thrilled to welcome you to the latest episode of the Kanawha Valley Hustlers podcast. Today, I’m chatting with my good friend Mike Stockman owner of BizSolutions.Tech about something really exciting – the upcoming 6th Annual Raspberry Jam happening this Saturday, March 16th.
So, what exactly is the Raspberry Jam? Well, according to Mike, it’s a fantastic event where people come together to explore the world of Raspberry Pi – those nifty little computers that can do just about anything. From home automation to gaming and even network application servers, the possib...
2024-03-1209 min
Kanawha Valley HustlersInside the Raspberry Jam with Chad Trador
Joe Justice here, and I’m thrilled to welcome you back to the Kanawha Valley Hustlers podcast. Today, I had the pleasure to chat with Chad Trador to discuss an event that’s got us both buzzing with excitement: the upcoming 6th Annual Raspberry Jam WV on March 16th. Now, if you’ve never been to one of these before, let me tell you, you’re in for a treat.
Chad, who’s been to several Raspberry Jam events in the past, shared his experiences with me. He described it as a vibrant gathering where people from all walks...
2024-03-0704 min
Kanawha Valley HustlersThe Business Behind the Beats with Josh Ruby
Hey there, it’s Joe Justice, and I’m thrilled to be sharing some insights from my recent conversation with Josh Ruby on the Kanawha Valley Hustler podcast. Josh, the mastermind behind BRAVO Live DJ, gave us a glimpse into the world of mobile DJing and the keys to his success.
First off, Josh runs BRAVO Live DJ, the top mobile DJ company in the Tri-State area. With a whopping 200 shows per year, his team of eight professional mix DJs keeps the party going across the region. Networking plays a pivotal role in Josh’s business strategy. Attend...
2024-02-2904 min
Kanawha Valley HustlersNavigating the Human Side of Business with Jamon Schmidt
Hey there, it’s Joe Justice, checking in from the Kanawha Valley Hustlers podcast. Today, I had the pleasure of chatting with Jamon Schmidt, the director of marketing communications for Goodwill Industries Of Kanawha Valley. He’s relatively new to the role, having just started in January, but he’s already making waves.
We delved into some insightful topics, starting with the most effective marketing strategies for growing businesses. Jamon brought up a key point about emotional intelligence, emphasizing the importance of understanding and tailoring communication to different individuals. It’s not just about what you say, but how...
2024-02-2703 min
Kanawha Valley HustlersLessons in Business Growth with Daniel Moss
Hey there, Joe Justice here, coming at you from the streets of Charleston. Today, I had the pleasure of chatting with Daniel Moss, a financial representative at Luttner Financial Group. Our conversation was packed with insights into business development and fostering a positive company culture.
Daniel shared some pearls of wisdom about effective marketing strategies, emphasizing the importance of community involvement and philanthropy. According to him, genuine connections are built through giving back to the community, which ultimately leads to business growth.
When it comes to cultivating a productive business culture, Daniel stressed the significance...
2024-02-2004 min
Kanawha Valley HustlersInsights on Branding and Leadership with Amanda Fellure
This is Joe Justice, and I’m here to share some insights from our latest episode of the Kanawha Valley Hustlers podcast. Today, I had the pleasure of chatting with Amanda Fellure, the Executive Communications Liaison to the president at West Virginia State University. Amanda shared some wisdom on marketing strategies, fostering a positive business culture, setting and achieving long-term goals, leadership philosophy, and building and maintaining professional relationships.
One key takeaway from our conversation with Amanda is the importance of branding. As she pointed out, your brand is the cornerstone of your business, and consistency is ke...
2024-02-1506 min
Kanawha Valley HustlersFlooring and Family: Linda Kelly's Hustle Story
It’s Joe Justice, the Kanawha County Hustler, coming at you from the streets of Charleston. Today, I had the pleasure of chatting with Linda Kelly, co-owner of Andrew’s Floor and Wall Covering Company. Linda’s family business has been a fixture on the west side of Charleston for generations, and she shared some insights into what makes their business thrive.
One thing that struck me about Linda’s approach is the emphasis on maintaining a positive and productive business culture. She highlighted the importance of treating employees and customers with respect and ensuring their satisfaction. In a wor...
2024-02-1305 min
Kanawha Valley HustlersHustling with Integrity: JoAnne Burka's Approach to Business
Joe Justice here, coming at you from the streets of Charleston. Today, I had the pleasure of chatting with JoAnne Burka, a seasoned professional with a wealth of experience from her days at Xerox to her current endeavors at The Printing Press. Let me share with you some of the insightful nuggets from our conversation.
JoAnne’s enthusiasm for her work is palpable, evident in her dedication to building lasting relationships through networking. She emphasizes the power of genuine connections, citing her involvement in BNI, a professional networking group, as a pivotal marketing strategy that has propelled he...
2024-02-0504 min
Kanawha Valley HustlersKeeping up the Hustle at Meet-Up 64
It’s Joe Justice, the Kanawha Valley Hustler, and I’m coming to you live from Meet-Up 64 at Black Sheep right here in Charleston. This place is buzzing with energy, thanks to all the different groups gathered here tonight. We’ve got members from the Charleston Area Alliance, Putnam County Chamber of Commerce, and so many more. Honestly, there are too many to name, but you get the picture.
I’m here to chat with some folks and get a sense of what they’re looking forward to in 2024. First up, I catch Isaac Sinclair, who fills me in on t...
2024-01-3112 min
Kanawha Valley HustlersHustling Forward: Streamlining for Success in 2024
Hey there, it’s Joe Justice, coming to you here at the end of January. It’s been a whirlwind. Things have been hectic, but I’m back with some exciting updates for the Kanawha Valley Hustlers podcast.
I’ve been reflecting on what works best for our audience, and it seems the episodes where it’s just me and my trusty microphone really hit the spot. So, I’ve decided to simplify things for 2024. No more fussing over equipment or setups. Just me, my camera, and my mic, hitting the streets to bring you some raw, unfiltered c...
2024-01-2911 min
Kanawha Valley HustlersBuilding Community: A Morning with the Kanawha Valley Business Group
Hey, Joe Justice here. Today on the Kanawha Valley Hustlers podcast, we’re at the Mountain Mission, working with the Kanawha Valley Business Group to put together boxes for a local charitable effort. It’s all part of what we do as a laid-back and relaxed group that meets every other week at the LaBelle Theater in South Charleston.
The vibe at our meetings is chill, and it’s super easy to get involved and connect with fellow business owners. If you’re curious, drop by at 8:30 in the morning, and you can find more details on the webs...
2023-12-0405 min
Kanawha Valley HustlersHustling Through the Universe: The Unlikely Success of a Toy Legend
Joe Justice here, coming at you on the Kanawha Valley Hustlers podcast. It’s the week after Thanksgiving, and as you can imagine, getting guests this time of year is like finding a needle in a haystack. So, instead, I thought I’d share some marketing stories and concepts that might just give you the edge you’re looking for in growing your business and connecting with new customers.
Today, let’s dive into the fascinating world of the Masters of the Universe toy line, a true icon in the realm of marketing, especially in the ’80s. Now, buckl...
2023-12-0112 min
Kanawha Valley HustlersFlex Those Marketing Muscles with Charles Atlas
Hello and welcome to the Kanawha Valley Hustlers podcast. I’m Joe Justice, your host and the Kanawha Valley hustler. Today, I want to share a story that has always fascinated me, a story that goes back to the roaring twenties, a tale of strength, marketing, and the transformation from a 97 pound weakling to an icon of masculinity.
In the early 1920s, the concept of bodybuilding was still in its infancy. There were no sleek gyms with cutting-edge equipment; instead, you had strongmen in circus-like acts showcasing their power. This was the era when Charles Atlas emerged....
2023-11-2910 min
Kanawha Valley HustlersThe Psychology of Choice: Joe Justice on Tiered Pricing Strategies
Greetings, hustlers! It’s Joe Justice, your friendly neighborhood Kanawha Valley Hustler, coming at you on this post-Thanksgiving week. I hope you had a fantastic holiday filled with good food and good times. Now, let’s dive into some marketing talk, just you and me. No guests this week, but don’t worry, I’ve got some marketing tales and practices to share that might just give your hustle the edge it needs.
Today, let’s talk about a crucial concept: price anchoring.
When Dave Thomas started Wendy’s, he faced a challenge. He wanted to sell more...
2023-11-2811 min
Kanawha Valley HustlersTech Park Tales: Imaginary Employees and Real Connections
Joe Justice here, and let me tell you about the incredible evening we had at the West Virginia Regional Technology Park. I had the pleasure of enjoying another Charleston Area Alliance Business After Hours event, where I chatted with the dynamic Nicole Christian.
Nicole gave us the lowdown on the evening’s festivities. The event, hosted by the Tech Park and Dow, brought together professionals from various industries. Networking, business discussions, and the exchange of business cards were in full swing, creating a vibrant atmosphere. If you’re looking to join the next business after hours, it’s as s...
2023-11-1809 min
Kanawha Valley HustlersLaBelle Lights and Parade Delights: Vicki Vaughan at South Charleston
Joe Justice here, hanging out at the LaBelle Theater in South Charleston with Vicki Vaughn, the director of the South Charleston CVB. We’re chatting about all the awesome things happening in town, so let’s dive in.
Vicki’s got the lowdown on the hustle in South Charleston, and it’s all about sharing the excitement of this vibrant community. From free movies at the LaBelle Theater every Friday and Saturday night to December concerts featuring the Metro Band and the South Charleston High School Choir, there’s no shortage of entertainment.
Now, as we gear up...
2023-11-1712 min
Kanawha Valley HustlersWhat are the Entrepreneurial Essentials?
As the host of the Kanawha Valley Hustlers podcast, I believe in the power of entrepreneurship, and I’m here to guide and inspire you. Today’s episode is brief because I have something important to announce, but more than that, I want to hear from you. Your thoughts and ideas matter.
So, what’s the big news? I’ve officially launched my business, the Joe Justice Organization. It’s a venture where I specialize in direct response video and assist people with their marketing needs. But this podcast isn’t just about my journey; it’s about yours to...
2023-10-1708 min
Kanawha Valley HustlersHalloween Hustle: Monsters at Work
Recording this episode of the Kanawha Valley Hustlers podcast has been an absolute blast. Tonight, I asked our guests a quirky question, one that put their creativity to the test. As I stand here at the Embassy Suites for the Charleston Area Alliance’s Business After Hours at Embassy Suites, surrounded by the energetic buzz of networking professionals, I can’t help but chuckle at the imaginative responses I’ve received.
I approached each guest with the same question: if you had to hire a Halloween monster, who would it be and what job would you give them...
2023-10-1308 min
Kanawha Valley HustlersEmpowering Dreams: Inside the Coop with Wes Wyrick
I step into the Coop, a bustling coworking space nestled in Hurricane, West Virginia. The air is buzzing with the energy of entrepreneurs, small business owners, and dreamers, all here to shape their futures. I’ve come to meet Wes Wyrick, the brains behind this innovative space, and my curiosity piqued, I dive straight into the conversation.
Wes, the mastermind behind the Coop, radiates passion for helping people. His hustle revolves around serving those who have often felt like second-class citizens. His journey began in the real estate world, crafting mortgages and ensuring people’s dreams of owni...
2023-10-1100 min
Kanawha Valley HustlersSTEM Excellence at the 2023 West Virginia Makes Festival
Recording this podcast episode at the 2023 West Virginia Makes Festival in Huntington, I find myself immersed in the bustling atmosphere of creativity and innovation. Surrounded by talented individuals like Brett White and Dr. Travis Kahle, it’s hard not to feel inspired by the energy and enthusiasm that permeates the event.
As I start the conversation, I introduce my guests, Brett White and Dr. Travis Kahle, both actively engaged in showcasing and promoting STEM education and innovation.
Brett White, shares his excitement about unveiling the Raspberry Pi 5 for the first time in the United States! Hi...
2023-10-0912 min
Kanawha Valley HustlersThe Inner Work of Success: Manifestation Unraveled with Ashley Vaughn
Here I am, sitting across from Ashley Vaughn, the coach behind Manifest with Ashley, on this episode of the Kanawha Valley Hustlers podcast. As we delve into her world of manifesting dreams and transforming lives, I find myself captivated by her wisdom and approach to success.
Ashley’s journey into the realm of manifestation began early, inspired by the eye-opening documentary, “The Secret,” which she stumbled upon at the tender age of 20. The idea that our thoughts, beliefs, and emotions shape our reality struck a chord with her, setting her on a path of self-discovery and transformation. Listen...
2023-10-0614 min
Kanawha Valley HustlersBeyond Networking: Discovering Superpowers in Charleston
At Up Next Charlie West’s First Tuesday at DT Prime, I stand amidst the hum of conversation, surrounded by the young professionals of Charleston, each with their own story and ambition. The air is charged with the energy, a blend of diverse professions and dreams merging into a symphony of possibilities.
I interviewed several attendees and, among other things, I asked if they could have any superpower, but could only use it for work, what superpower would they choose?
Erin Noon, the heart behind the First Tuesdays networking event, shares her vision. Her superpower de...
2023-10-0414 min
Kanawha Valley HustlersFrom Scarcity to Prosperity, Redefining Entrepreneurship in Appalachia
Hey there, it’s Joe Justice. I’m sitting here, looking out the window, and I can’t help but feel the excitement in the air. It’s the first day of October, and fall has officially arrived. The leaves are beginning to change, and the whole town is buzzing with the anticipation of the spooky season. Today, I want to share something that’s been on my mind lately, something I discussed with a friend, and I can’t shake off the thoughts.
You know, living in Appalachia, there’s a certain mindset that’s been ingrained in us...
2023-10-0208 min
Kanawha Valley HustlersNavigating Sales and Marketing with Position and Perspective
This is the final of three clips I’ve made from my Up Next Charlie West presentation. It’s all about understanding your customers and meeting them where they are. I start by emphasizing that sales isn’t just about pushing products; it’s about nurturing relationships.
The common term for this is a funnel, but I think that’s a poor metaphor. A funnel implies everything goes in, but that’s not how sales and marketing work. You start with a large pool of potential customers, but not all will reach the end. Instead, you need to speak to...
2023-09-2900 min
Kanawha Valley HustlersNarrowing Down Your Audience and Making Them an Offer
This is the second of three clips I’ve made from my Up Next Charlie West presentation, target market and offer. When you delve into the world of business and marketing, you’ll hear phrases like “There’s riches in niches” and “own your backyard.”
In this ever-evolving world of marketing, it’s crucial to pinpoint your target market. You might be wondering, what exactly does that mean? Well, it’s all about finding the people whose problems align with your solutions. And you want this group to be as narrow as possible.
Now, you might be tempted t...
2023-09-2714 min
Kanawha Valley HustlersJoe Justice's Guide to Strategic Marketing
This is the first of thee clips I’ve made from my Up Next Charlie West presentation, my focus is purely strategic; I don’t delve into the tactical details, but I’m more than willing to address those individually.
First and foremost, I’m grateful to this attentive crowd. I understand that time is a precious commodity, and their presence here today is truly appreciated.
Before I embark on this journey into the world of marketing strategy, I introduce a simple timer, one of my secret weapons. It’s a tool I often use with my ki...
2023-09-2511 min
Kanawha Valley HustlersDwayne Boggess on Optimum Business, Spirits and Sales
In this episode of the Kanawha Valley Hustler, I talk to Dwayne Boggess. Dwayne is a commercial account executive at Optimum Business, and I as I asked him, “What’s your hustle, buddy?” Dwayne explains that his hustle revolves around taking care of businesses, ensuring they get the best Internet, phone, video, and email services possible. His goal? Keep them away from those dreaded 800 numbers.
Get your Kanawha Valley Hustlers t shirt!Dwayne then delves into the history of Optimum, giving us a little background. It turns out Optimum has had quite the journey, starting as Charte...
2023-09-2211 min
Kanawha Valley HustlersCommunity Building with the Goodwill and the Charleston Area Alliance
Recording the Kanawha Valley Hustlers podcast at the Goodwill of Kanawha Valley Blue Lot today, and it’s buzzing with energy. I’m joined by Jamon Schmidt, who handles content management at Goodwill of Kanawha Valley and Nicole Christian, President of the Charleston Area Alliance.
Jamon tells us about the meticulous planning that goes into making events like this happen. From coordinating with various teams to preparing food and drinks, it’s a collective effort that transforms a simple parking lot into a vibrant event space.
When asked about his favorite part of event planning, Jamon’...
2023-09-2010 min
Kanawha Valley HustlersConfident Public Speaking: Tips from Joe Justice
As I record this episode of Kanawha Valley Hustlers, I have a presentation tomorrow. I’m excited about it, and I hope you’ve signed up for it. It’s part of the Up Next Charlie West Professional Development series.
Now, let’s talk about something that comes up often in my conversations – public speaking. People always ask me about the secret to becoming a confident public speaker. Well, here’s my take.
For me, it’s partly natural ability. I’m comfortable speaking off the cuff, no nerves, no anxiety. But I know not everyone is like...
2023-09-1811 min
Kanawha Valley HustlersICU Nurse and Stem Cell Activation with Jon Casto
In this episode of Kanawha County Hustlers, recorded live at the Kanawha County Library, I talk with Jon Casto, an ICU nurse with a fascinating side business. Jon’s venture revolves around an all-natural stem cell activation technology. It’s a new frontier in health and wellness, and it’s been intriguing to learn about.
Be sure to check out my Marketing Secrets for Savvy Spends presentation on September 19th.
Jon introduced me to Lifewave, a company that offers a quarter-sized Band-Aid that you wear for 12 hours a day. This little patch uses light therapy to ele...
2023-09-1514 min
Kanawha Valley HustlersExploring Entrepreneurship: Max Knapp's Success Secrets
In this episode of Kanawha County Hustlers, I talk to Max Knapp about a range of topics that can help anyone looking to venture into the world of entrepreneurship. Max, who’s the owner of Black Bear Capital and someone I’d describe as a serial entrepreneur.
Be sure to check out my Marketing Secrets for Savvy Spends presentation on September 19th.
Max takes us on a journey through his diverse ventures, starting with Black Bear Capital, a wealth management firm based in West Virginia. But that’s just the tip of the iceberg. Max also h...
2023-09-1312 min
Kanawha Valley HustlersBranding Demystified: A Reality Check
I want to start by saying that branding isn’t as complicated as some folks make it out to be. Sure, it involves things like colors, logos, and symbols, but it’s not a magic wand that’s going to instantly boost your sales. I’ve seen this misconception time and time again.
First, be sure to check out Marketing Secrets for Savvy Spends presentation on September 19th.
So, what is branding, really? It’s your company’s identity, plain and simple. It’s how you present yourself to the world, how you show your values and ide...
2023-09-1111 min
Kanawha Valley HustlersMelissa Pemberton: A Warrior in the World of Copiers and Community
In this episode of the Kanawha Valley Hustlers, I have a special guest, Melissa Pemberton. She’s an account manager at Prosource, a tech company dealing with copiers and printers. It’s not every day you meet someone so passionate about copiers and printers, but Melissa isn’t just passionate; she’s a warrior.
Melissa opens up about her hustle, which she describes as “helping all.” In her world, copiers and printers aren’t just office equipment; they’re tools to make businesses more efficient. She’s got a team of service technicians. They’re not just there to fix things...
2023-09-0810 min
Kanawha Valley HustlersDitch the Busywork: Embrace Productivity
In this episode of Kanawha Valley Hustlers, I dive deep into the world of productivity. Actually getting things done.
Be sure to check out Marketing Secrets for Savvy Spends presentation on September 19th.
If you’re on a construction site and your task is to dig ditches, there are two ways to approach it. The first way involves a shovel, a pickaxe, and a lot of sweat. You dig, cut through roots, and spend hours toiling away. The second way is to use a backhoe, a powerful machine that gets the job done in just a...
2023-09-0611 min
Kanawha Valley HustlersStrong Rapport with Angelica Gilleran: Empowering Women-Owned Businesses
As we kick off this episode, I give you a peek behind the curtain with my naming strategy for with my presentation at Up Next Charlie West’s Professional Development series. I decided to play a little experiment with two different titles: “Inoculating Yourself Against Agency B.S.” and “Marketing Secrets for the Savvy Spend.” Why the gamble? Well, I believe in testing, experimenting, and letting the audience decide. So, I presented both options and watched as they chose “Marketing Secrets for the Savvy Spend.” Lesson learned: adding a little spice with “B.S.” might have been too much. And that’s totally...
2023-09-0114 min
Kanawha Valley HustlersPassion, Adaptation, and Relationships: A Conversation with Building Appalachia’s Jordan Crist
In this podcast episode Kanawha Valley Hustlers, I’m joined by Jordan Crist, the owner of Building Appalachia, an organization deeply invested in real estate. Today, we’re diving into Jordan’s journey and uncovering the secrets behind his success in the industry.
As we kick off our conversation, Jordan introduces himself and his venture, Building Appalachia. With a focus on real estate, Jordan has navigated the intricate landscape of house flipping and rental property management. What sets him apart is his ability to adapt to the ever-changing market conditions, a skill he’s honed over seven years in...
2023-08-3011 min
Kanawha Valley HustlersThe Right Balance Between Niches and Individuals
In this episode, I talked about the when your target markets become too small. You see, as a business owner or a marketer, it’s crucial get a decent niche to ensure the success of your campaigns and strategies.
The is power in focusing on a specific audience with a specific offer. It’s a concept that’s been presented in various ways across the marketing landscape, from “specific is terrific” to “riches in niches.” I wholeheartedly agree with this approach. Tailoring your message to a specific group allows you to speak directly to their needs and pain points. I...
2023-08-2810 min
Kanawha Valley HustlersNavigating Business Challenges: An Interview with Will Miller of West Virginia SBDC
In today’s episode, my guest shed light on an invaluable resource for small businesses and aspiring entrepreneurs. That guest was Will Miller, the deputy director of the West Virginia Small Business Development Center (SBDC).
Will and I delved into what the SBDC represents. It’s more than just a center; it’s a support system for small businesses and entrepreneurs across a wide spectrum. From those creating dollhouse furniture to individuals managing industrial hose manufacturing – as long as your venture is legal and boasts 500 or fewer employees, the SBDC is here to help.
During our chat...
2023-08-1811 min
Kanawha Valley HustlersA Conversation with Goodwill Industries Of Kanawha Valley’s Jamon Schmidt
In this episode of the Kanawha Valley Hustlers, I had the pleasure of talking with Jamon Schmidt, the content manager for Goodwill Industries Of Kanawha Valley. It’s always inspiring to chat with individuals who are deeply committed to making a positive impact in their community. As we delved into our conversation, I was reminded once again of the importance of organizations like Goodwill in fostering growth and opportunity.
Jamon opened up about the multifaceted mission of Goodwill. Beyond the thrift stores we all know, they are on a mission to transform lives through education, career changes, an...
2023-08-1612 min
Kanawha Valley HustlersGetting Personal with Marketing: The Power of Customer Personas
Success in marketing is not about blindly throwing your message out there to everyone. It’s about resonating with the right people, those who genuinely need what you’re offering. And that’s where the concept of a customer persona comes in.
A customer persona, or what some folks call a customer avatar, is like a fictional character who represents your ideal customer. I’ve always found it helpful to give this persona a name, a job title, and a face. It makes things more tangible, you know? It’s not just some random data; it’s an individua...
2023-08-1410 min
Kanawha Valley HustlersEmbrace the No: Joe Justice's Guide to Business Hustle
You know, marketing isn’t just about advertising tricks; it’s a strategic game.
The “magic ad syndrome” is a real thing. Folks believe one ad will magically solve everything. But let’s face it, there’s no magic ad that can save the day. Perspective is key here. Activity is what counts – the more you do, the more you get.
Now, about conversion rates. Forget aiming for 50% – that’s the unicorn of dreams. Realistically, it’s 3-5%. I’ve been there – discussing an offer with someone who wanted a 50% conversion rate. Not gonna happen.
Embrace “no.” In f...
2023-08-0909 min
Kanawha Valley HustlersUnleashing Innovation: A Conversation with Dr. Travis Kahle
This episode features a conversation with Dr. Travis Kahle, the director of the Innovation Center at UC. We discuss innovation, entrepreneurship, and the incredible work being done at the Innovation Center.
Established in 2017, the Innovation Center focuses on promoting innovation in the community, particularly throughout Appalachia. Their goal is to encourage different ways of thinking and provide tools for creativity, helping individuals turn their ideas into reality.
We talked about Innovation Scholar program, which involves students who carry out the center’s mission through workshops and programs. These scholars are the catalysts for innovation, taking it...
2023-08-0713 min
Kanawha Valley HustlersInvestigating Business Financing and Angel Investing with Isaac Sinclair
In this episode I had the pleasure of talking with Isaac Sinclair, a portfolio manager at United Bank and the co-chair of Up Next Charlie West, a thriving young professionals group. Our conversation divided into the intricacies of entrepreneurship, the mechanics of business financing, and the invaluable role of angel investors in shaping the future of startups.
Isaac, with his deep involvement in commercial banking, illuminated the role of a portfolio manager with clarity. His words echoed the essence of entrepreneurship – borrowing money to fuel growth and making every dollar count. He explained how businesses leverage loans to...
2023-08-0413 min
Kanawha Valley HustlersRising from the Ashes: Sammy Perry and The Resilience of Table Top Stronghold
In this episode I speak with Sam Perry, the owner of Table Top Stronghold, a cool business right here in the Kanawha Valley.
Sam’s business creates display cases for miniature in games like Warhammer and Dungeons and Dragons. These aren’t your typical cases, though. They use magnets and steel trays to hold the miniatures securely in place while also serving as transportation containers. It’s a genius solution for a common problem faced by hobbyists – how to display and transport delicate miniatures without risking damage.
During the podcast, Sam explained why his product stands o...
2023-08-0211 min
Kanawha Valley HustlersHustling with Perspective
Perspective is a crucial factor in the sales and marketing process, yet it’s something many people struggle with. I’ve encountered countless clients and prospects who find it difficult to grasp the concept of owning perspective in sales and marketing.
Years ago, I worked with a guy who needed help kickstarting a campaign for a lunch and learn event. The catch was, he had no prospects, no email list, minimal social media presence – basically, nothing to work with.
To address this, I suggested reaching out to past clients, a modest list of around 200 contacts. We had...
2023-07-3100 min
Kanawha Valley HustlersJeb Corey’s Link: The Local Transportation Platform Redefining Ridesharing in West Virginia
In this episode I had a wonderful conversation with Jeb Corey, the CEO of Link. We talked about his hustle and his journey as an entrepreneur.
Jeb shared that Link is not a nationwide franchise as many might think, but a local company based in West Virginia, just like himself. He’s been in the business for quite some time and has learned a lot over the years. Jeb talked about the ribbon-cutting event they had recently, where they showcased their facility, which is equipped with over 120 solar panels producing more energy than they consume.
Li...
2023-07-2113 min
Kanawha Valley HustlersMeet Theresa Ortiz: The Ambitious Young Entrepreneur Behind Donut Connection
Today I talked to Theresa Ortiz, the president of Donut Connection in Kanawha City. We had a great conversation about her experience as a business owner and the unique aspects of the Donut Connection franchise. Theresa, a relatively new resident of West Virginia, shared her insights and journey with me.
Donut Connection is a cooperative franchise where each owner operates independently. The consistency of their delicious donuts comes from their shared supplier. Theresa explained that while the donuts remain the same across all locations, each owner has the freedom to tailor their menu to their customers’ preferences. It...
2023-07-1912 min
Kanawha Valley HustlersBoost Your Hustle with the New Kindle Scribe: A Review
Taking notes has always been an important part of my life, and I believe that capturing ideas and thoughts is crucial for personal and professional growth. So let me introduce you to a device that can improve your hustle, Kanawha Valley.
I’ve been a Kindle user since its early days, and it has been a game-changer for me when it comes to reading books. The e-ink display technology used in Kindles is simply amazing. Unlike screens that strain your eyes, e-ink displays are reflective and resemble actual paper. I’ve always recommended Kindles to others, especially if t...
2023-07-1812 min
Kanawha Valley HustlersBuilding Stronger Businesses and Careers: Exploring Workforce Development in West Virginia
In this episode I have a conversation with Nick Nunnery, the Apprenticeship Program Coordinator for the Economic Development Office in West Virginia. We discussed a range of topics related to business, workforce development, and apprenticeship programs.
Nick shared his role in securing grants for training opportunities for businesses, which ultimately lead to enhanced skills, certifications, and even pay raises for employees. He emphasized the importance of constantly upgrading skills to increase their value in the job market. We talked about the labor market in West Virginia, with its low unemployment rate of 3.3% but a concerning labor participation...
2023-07-1413 min
Kanawha Valley HustlersMobile Playgrounds and Healthy Habits: The Fun Fitness Foundation’s Story in West Virginia
In this episode of the Kanawha Valley Hustler’s Podcast, I had the pleasure of interviewing Justin Phillips, a remarkable individual with a unique business. Justin is the president of the Fun Fitness Foundation and the COO of the Fun Fitness for Kids Club. Together with his wife, they are on a mission to curb the obesity rate in West Virginia, particularly among children.
The Fun Fitness Foundation operates a mobile playground—a 77-passenger bus that they have renovated into a vibrant and engaging space for kids. This colorful bus is hard to miss, and it serves as a...
2023-07-1213 min
Kanawha Valley HustlersHollywood's Revenue Struggles and the Need for Diversification
In this episode, Joe Justice delves into the importance of revenue streams in business and provided insights on how companies can diversify their income sources. He draws attention to the struggles faced by Hollywood due to a loss of diversification. In the past, movies had various revenue sources such as ticket sales, cable channels, DVD sales, ads and streaming, which provided a wide range of income streams. However, the rise of streaming services like Netflix has consolidated revenue streams, causing financial difficulties for studios.
To illustrate the importance of diversification, Joe highlights examples of successful companies. Amazon...
2023-07-1110 min
Kanawha Valley HustlersEnhancing Vehicles and Ensuring Compliance: Insights from Tim Hudson, President of Sights Sounds & Speed Inc.
In this episode, Joe Justice interviews Tim Hudson, the president of Sights Sounds & Speed Inc. The discussion revolves around the services provided by Tim’s company, which specializes in vehicle modifications and fleet management. Tim explains that Sights Sounds & Speed Inc. has been in the industry for 25 years, adapting to changing technologies and vehicle types.
The company offers a range of services for commercial fleets and individual vehicle owners. They can integrate and upgrade vehicles, making them more efficient and suitable for specific purposes. They can add safety features like cameras to prevent fraud and protect company as...
2023-07-0712 min
Kanawha Valley HustlersAnimation Bible Camp: Teaching Bible Stories through Creativity
In this episode, Joe Justice and Jamie Cope discuss an Animation Bible Camp. The camp, which is soon to be rebranded as Animated Truth Ministries, aims to engage tweens and teens in a creative and interactive way of learning Bible stories.
The conversation revolves around the camp’s unique approach to teaching. Instead of the traditional Vacation Bible School activities, the camp introduces participants to stop motion animation. The process is simple – students take pictures of puppets or objects, slightly moving them between each shot to create the illusion of movement.
Throughout the podcast, Jamie expl...
2023-07-0513 min
Kanawha Valley HustlersThe Secrets to Successful Sales: Show, Don't Tell
Are you looking for effective ways to convince people to buy your product or service? Well, you might be surprised to learn that convincing someone is not the best approach. In this episode of the Kanawha Valley Hustlers, Joe Justice shared some tips on how to get people interested and excited about what you have to offer.
Joe emphasizes the importance of “showing, not telling” when it comes to promoting your product or service. Instead of bombarding potential customers with sales pitches and claims, it’s more effective to demonstrate the benefits and value of your offering. By sho...
2023-07-0310 min
Kanawha Valley HustlersEmpowering Girls in STEM: A Conversation with Programmer and Author Christie Trent
In this episode of the Kanawha Valley Hustlers podcast, host Joe Justice sat down with Christie Trent, a programmer, author, and fitness enthusiast, to discuss her diverse array of projects and passions. The conversation revolved around STEM education, coding, Christie’s upcoming book releases, and her journey towards embracing a healthier lifestyle.
Christie, a STEM and coding advocate, highlighted her involvement in the STEM community and her dedication to volunteering for STEM education programs. She discussed her experience in teaching coding through the Hour of Code initiative, both in West Virginia public schools and with the Department of...
2023-06-3012 min
Kanawha Valley HustlersDriving Positive Change in West Virginia: Insights from the Almost Heaven Classic
The entrepreneurial spirit is breaking through in West Virginia, free from the traditional company mentality and fostering a culture of innovation and growth. In this episode, I talk to Cooper Simmerman about the success of the recent Almost Heaven Classic event.
Organized by Mountaineer Media, it exemplified this entrepreneurial spirit, bringing together a diverse group of individuals to celebrate and discuss the state’s exciting future. The event featured a panel discussion with esteemed leaders and a thrilling golf tournament, creating an unforgettable experience for attendees.
The Almost Heaven Classic kicked off with a panel di...
2023-06-2814 min
Kanawha Valley HustlersFostering Entrepreneurship: Joe Justice's Vision for Kanawha Valley Hustlers
In this episode of Kanawha Valley Hustlers, Joe Justice shared his thoughts and aspirations for fostering an entrepreneurial environment in the Kanawha Valley, and the broader Appalachian region.
Joe expressed his belief that the Kanawha Valley and Appalachia, in general, lack a strong entrepreneurial culture. He acknowledged the prevalent company mentality and the dearth of startup ecosystems found in places like Silicon Valley or Texas. Determined to change this narrative, Joe outlined his mission to promote an entrepreneurial environment through his podcast and beyond.
He emphasized his desire to help individuals achieve success in creating...
2023-06-2610 min
Kanawha Valley HustlersMastering Payments in the Digital Era: A Conversation with Kurt Wiegand
In this episode of the Kanawha Valley Hustlers podcast, host Joe Justice talked with Kurt Wiegand, a territory manager with Heartland Payment Systems. The discussion revolved around the importance of payments for businesses and how Heartland plays a vital role in facilitating seamless transactions.
Joe and Kurt emphasized the crucial role payments play in running a successful business. They agreed that businesses without a reliable payment system face significant challenges in today’s marketplace. Kurt mentioned that approximately 70% of all business transactions involve some form of payment, be it card, ACH, or digital platforms like PayPal.
...
2023-06-0813 min
Kanawha Valley HustlersEmpowering Your Journey to Success: Insights from Bob Theuring
In today’s fast-paced world, achieving success and realizing one’s full potential can seem like an elusive goal. However, with the right guidance and support, anyone can embark on a transformative journey towards building wealth and reaching their goals. In this episode of the Kanawha Valley Hustlers podcast, Joe Justice interviewed Bob Theuring, a success coach and founder of Tandem Innovations, to shed light on the role of a success coach and share valuable insights on how individuals can harness their potential and overcome obstacles.
As a certified success coach, Bob draws inspiration from the teachings of r...
2023-06-0700 min
Kanawha Valley HustlersBlending Music and Community in the Kanawha Valley with DJEJ
DJEJ, joins Joe Justice in the episode of the Kanawha Valley Hustlers podcast sharing insights into his passion for music, his involvement in the community, and the evolving world of DJing. With a focus on creating unique experiences for his audience and bridging different genres, DJEJ has established himself as a prominent figure in the local music scene.
DJEJ is known for his relentless work ethic, evident in his current seven-day DJing streak. While some may underestimate the demand for DJs in a regional area like the Kanawha Valley, DJEJ proves that there is a thriving community...
2023-06-0612 min
Kanawha Valley HustlersFrom Strings to Screens: Neil Curry’s Journey in the Digital Age
In this episode of the Kanawha Valley Hustlers podcast, Joe Justice had the pleasure of hosting Neil Curry, a talented musician and guitar instructor. During the lively conversation, Neil shared his experiences as a multi-instrumentalist and discussed the transformative power of music education.
Neil shared his journey from traditional, in-person music lessons to virtual instruction. With the help of Dale Harper from Advantage Technology, he seamlessly transitioned to online teaching, expanding his reach nationwide. Neil expressed gratitude for Dale’s pro-bono assistance in enhancing his Zoom sound and navigating the intricacies of sharing files and screens. The sh...
2023-06-0214 min
Kanawha Valley HustlersThe 'Shut Up and Take My Money' Myth: Debunking Marketing Expectations
In this episode, I want to tackle a myth that I come across all too often—I call it the “Shut Up and Take My Money” myth. You know, that belief that a single marketing tactic or a viral video will magically make customers flock to your business, throwing their wallets at you. It’s a tempting idea, isn’t it? We’ve all seen those extraordinary success stories that make us dream of an overnight boom in our businesses. But that’s not how the real world works.
The idea comes from That scene from Futurama, where Fry thro...
2023-05-3109 min
Kanawha Valley HustlersThe Transformative Power of Music: Insights from Scott Milam of Stolen Moment Jazz Quartet
In this episode of Kanawha Valley Hustlers podcast, Joe Justice talked with Scott Milam, a talented musician and member of the Stolen Moment Jazz Quartet, to discuss the transformative nature of music. From the importance of balancing work and family to the impact of music education on young minds, their conversation shed light on the role that music plays in our lives.
As a full-time schoolteacher since 1990, Scott Milam emphasized the significance of music education for children. He encouraged students to get involved in music programs, highlighting the sense of purpose and accomplishment that comes from actively...
2023-05-3000 min
Kanawha Valley HustlersFinding Your Focus: Lessons in Photography and Entrepreneurship with Rafael Barker
In this episode of the Kanawha Valley Hustlers podcast, Joe Justice welcomes photographer and entrepreneur Rafael Barker. During their conversation, they delved into Rafael’s journey as a photographer and discussed the challenges and rewards of running a photography business.
Rafael Barker’s path to photography was not a direct one. After exploring videography and working in insurance sales for over a decade, he realized he wanted something more fulfilling and personally meaningful. In 2014, he picked up a camera and found his calling. Rafael’s motivation lies in using his creative eye and skills to make a positi...
2023-05-2612 min
Kanawha Valley HustlersBeyond Advertising: Understanding the Depths of Marketing with Joe Justice
Today, I want to delve into a topic that is dear to my heart: marketing. Having spent my entire career in sales and marketing, I’ve witnessed firsthand how often people confuse marketing with advertising. So, let’s clear up the misconceptions and explore the true essence of marketing.
In my experience, many individuals believe that marketing and advertising are the same thing. However, advertising is just a subset of marketing, not the entirety of it. Let me share an incident from my past that highlights this misunderstanding.
A few years ago, a client approached me s...
2023-05-2511 min
Kanawha Valley HustlersTina White and The Importance of Consulting an Insurance Professional
In this episode of the Kanawha Valley Hustlers podcast, Joe Justice sat down with Tina White, the owner of Providence Insurance Agency in Charleston, West Virginia, to discuss the ins and outs of the insurance industry. With over 27 years of experience, Tina provides valuable insights into the challenges faced by consumers and the evolving nature of insurance in today’s digital age.
Tina emphasizes the importance of having an advocate in the insurance industry. While online platforms may offer convenience, they often lack the personal touch and expertise required to make informed decisions. Tina shares anecdotes of cl...
2023-05-2414 min
Kanawha Valley HustlersHarnessing the Sun: Andrew Bair on How Solar Energy is Transforming Homes
Solar power has undergone significant changes in recent years, making it an increasingly attractive option for residential homeowners. In this episode of the Kanawha Valley Hustlers, Joe Justice interviews Andrew Bair, an independent solar consultant, to discuss the current state of solar energy and its benefits for homeowners.
You can contact Bair for a consultation at abairrn@gmail.com or 509-431-0732.
Andrew Bair emphasizes the transformative potential of solar power for homeowners. By investing in solar panels, homeowners can ensure uninterrupted electricity supply while saving significantly on their utility bills. With the expected lifespan...
2023-05-2313 min
Kanawha Valley HustlersMaximizing Your Hustle: Embracing Your Unique Talents for Remarkable Success
The Kanawha Valley’s rise to prominence through salt production serves as a powerful reminder of the pioneering spirit and unwavering determination of hustlers. These individuals faced unimaginable challenges on the unforgiving frontier, yet they harnessed their strengths to overcome adversity.
So, here’s the question for you: What are you good at? What are your unique talents? It’s time to lean into them and discover how they can propel you forward. Often, we’re bombarded with messages about defying the odds and becoming the underdog who achieves greatness. While those stories can be inspiring, they don’t al...
2023-05-1808 min
Kanawha Valley HustlersFinancial Empowerment in the Metro Valley: A Conversation with Alex Schnulo
Welcome to Wealth Wednesday, on the Kanawha Valley Hustlers podcast. In this episode Joe Justice spoke with Alex Schnulo, a financial advisor and executive chair of the Metro Valley Society. They discuss the importance of financial planning, the ever-changing needs of individuals in different life stages, and the current market volatility. Let’s dive in!
Alex Schnulo shares his role as a financial advisor with Northwestern Mutual, where he helps individuals, families, and businesses with comprehensive financial planning. He emphasizes the significance of mitigating risks, ensuring solid cash flow, and setting achievable short-term, medium-term, and long-term financial go...
2023-05-1713 min
Kanawha Valley HustlersChampioning a Better Future: Joshua Higginbotham's Commitment to West Virginia
In this episode of the Kanawha Valley Hustler podcast, host Joe Justice welcomed Joshua Higginbotham, a dynamic individual who wears multiple hats in the political and social landscape. With an impressive background in the state legislature and a current role as the West Virginia coordinator for the Council on International Education Exchange (CIEE), Higginbotham shared his experiences and vision for transforming West Virginia into a thriving state.
As the West Virginia coordinator for CIEE, Higginbotham plays a crucial role in facilitating the integration of foreign exchange students into the state. He discussed how CIEE coordinates the placement...
2023-05-1613 min
Kanawha Valley HustlersSupporting Local Economies and Nurturing Creativity: Joel Bennett and Aronfield Agency
In this conversation with Joel Bennett, the creative director at Aronfield Agency, I gained valuable insights into the world of creativity, digital marketing, and entrepreneurship. Bennett’s journey from a web design and video production service provider to running a full-fledged agency highlights the importance of adaptability and problem-solving in today’s business landscape.
Initially focused on offering web design, graphic design, and video production services, Bennett’s agency quickly evolved to become a trusted partner for businesses seeking comprehensive solutions. By understanding clients’ goals and needs, the agency shifted from a service-oriented approach to a consultancy model, p...
2023-05-1511 min
Kanawha Valley HustlersHard Work vs. Magical Results: Unveiling the Truth Behind Marketing Promises
As someone immersed in the marketing industry, I run the Kanawha Valley Hustlers podcast to help entrepreneurs navigate the world of business development and marketing. Over the years, I’ve noticed a lot of fraud and deception in the marketing world, which has led to the popularization of what I like to call the “magic ad formula.”
You’ve probably come across these enticing promises before: “Run this one ad and make millions!” or “Take my course and double your client base overnight!” These claims, often found on platforms like Facebook and YouTube, feed on our desire for quick succes...
2023-05-1211 min
Kanawha Valley HustlersTransforming Cars, Welcoming Guests, and Captivating the Road: The Entrepreneurial Triumphs of C. Anthony Parker
In this episode entrepreneur extraordinaire C. Anthony Parker took center stage to discuss his hustle and showcase his remarkable ventures. From his renowned Elk City Auto Spa to his experience in the Airbnb and vehicle wrapping businesses, Wrappalachia, Parker has carved a niche for himself in the entrepreneurial world.
At the heart of Parker’s success lies Elk City Auto Spa, a professional detailing shop with locations in downtown Charleston and Teays Valley. Parker’s dedication to providing exceptional customer experiences is evident in the before-and-after pictures he proudly shares on social media. By transforming neglected vehicles into...
2023-05-1113 min
Kanawha Valley HustlersFrom Code to Cuisine: Christie Trent's Journey to a Plant-Based Lifestyle and Content Creation
*Apologies for the bad audio quality, we had some technical difficulties recording this episode*
Joe Justice engages in an enlightening conversation with Christie Trent, a talented software developer and content creator based in the Kanawha Valley. This intriguing dialogue delves into Christie’s career in programming, her transition to a plant-based lifestyle, and her foray into content creation.
Christie Trent’s passion for programming began over two decades ago when she embarked on a self-taught journey in web development. Through perseverance and determination, she honed her skills in HTML, JavaScript, and CGI, ultimately leading to her...
2023-05-1010 min
Kanawha Valley HustlersBehind the Lens: Jacob's Vision for Eagle Eye Productions
Jacob Holmes, owner of Eagle Eye Productions, shares his journey and aspirations as a filmmaker, providing valuable insights into the world of directing, producing, and editing.
Originally starting as a drone company, Eagle Eye Productions soon evolved into a full-fledged filmmaking venture. Jacob’s love for storytelling and the editing process propelled him to venture into the world of filmmaking. With a keen focus on cinematic editing, Eagle Eye Productions aims to create compelling narratives that go beyond simple visuals and music.
For Jacob, the magic of filmmaking lies in the editing process. Seeing his id...
2023-05-0912 min
Kanawha Valley HustlersJay Silverman: Embracing the Hustle in the Kanawha Valley
Welcome to the bustling Kanawha Valley, where energy and excitement are in the air. In this podcast, Joe Justice delves into the world of Jay Silverman, an enthusiastic guy dedicated to making things happen. From preparing for the opening day at GoMart Ballpark to exploring unique hot dog creations, Jay embodies the true spirit of hustle.
As the Director of Business Development for the Dirty Birds, Jay’s current focus is getting GoMart Ballpark ready for opening day. Despite having already hosted major events like the WVU and Marshall games, as well as the unforgettable Savannah Bananas ex...
2023-05-0811 min
Kanawha Valley HustlersBeyond the Handshake: Leveraging Business Cards to Build Your Network
I’m excited to be coming to you on Friday, May 5th, 2023, on the Kanawha Valley Hustle podcast. We’ve had some incredible guests this week, and I hope you’ve had the chance to listen to them all. If you haven’t, be sure to subscribe to the podcast, which you can find on all the usual platforms like Google and Apple, or online on Facebook Live and LinkedIn.
As you know, I love talking about the hustle, and I’m always excited to bring you tips and tricks to help you improve your hustle game. Today, I w...
2023-05-0507 min
Kanawha Valley HustlersJosh Lewis: A Storyteller in the World of Video Production
The world of video production has exploded in recent years, with more and more businesses turning to video as a means of communicating with their audience. It’s a competitive industry, but one man who has found his place in it is Josh Lewis, founder of Grind Time Creative and Grind Time Training.
Lewis has a long history in television, having worked for many years at WCHS as a sports reporter. Now, he’s turned his attention to creating unique and interesting videos that capture people’s attention and leave a lasting impression.
In his own wo...
2023-05-0412 min
Kanawha Valley HustlersThe Wisdom of Orlando Craighead: Prioritizing Health for a Better Life
Joe Justice and Orlando Craighead discuss the importance of health and wellness in achieving success in life. They begin by highlighting the idea that improving your health is a crucial step towards improving your wealth. Joe mentions that being in great shape is essential for those looking to be successful in the Kanawha Valley hustle. He then introduces Orlando Craighead, the executive director of the Kanawha Coalition for Community Health Improvement, to discuss health and wellness.
Orlando shares his perspective on the importance of health and wellness, emphasizing that one’s health is their wealth. He explains th...
2023-05-0312 min
Kanawha Valley HustlersThe Power of Passion: C.J. Harvey's Journey to Promoting West Virginia
During this podcast interview, I asked C.J. about his hustle, and he explained that his main goal is to shine a positive light on West Virginia as much as possible. He has been doing this through his professional career and day-to-day life, as well as through his work with Mountaineer Media, a podcast and media production company that he co-founded with Cooper Simmerman and Mason Jack.
C.J. and I have a similar background in TV production, with him previously working as a sports reporter at WCHS-TV in Charleston. However, back in September 2022, he decided to...
2023-05-0213 min
Kanawha Valley HustlersMeet Brett White: The Multi-Hustling 'Trophy Guy'
The Kanawha Valley Hustle podcast welcomes guest, Brett White, who is known for his multiple hustles. Joe Justice, the host of the podcast, introduced White as a special guest who is known for doing exciting and interesting things. White’s main job is working as an insurance agent for Providence Insurance Agency in South Charleston, West Virginia. However, he also has his own creative works business where he etches wood plaques using a laser and a 3D printer. Additionally, he runs a business called IoTemy Labs where he provides digital marketing and web development services.
One of Wh...
2023-05-0111 min
Agile.FM122 - Joe JusticeTranscript:Joe Krebs 00:20Welcome to another episode of agile FM. Today is back to Agile FM show just as we spoke in, I looked it up may 2020. Already on this podcast. And last time this was interesting. We talked about wikispeed a lot cars. And you were sitting, I remember that vividly you were sitting in a Tesla, we were doing the recording straight from a Tesla. And today we're going to talk about Tesla. What's the irony of that after two years later? This is awesome. Welcome back.Joe Justice 00:53...
2022-06-2337 min
Agile.FM101 - Joe JusticeJoe Krebs speaks with Joe Justice about the differences between agile in hardware and software and how car manufacturers take advantage of agile processes to their competitive advantage.
Joe is dedicated to change the world how cars and living spaces are being built. He is the author of the Scrum in Hardware Guide and offers engineers to use an agile mindset to build the products of the future.
2020-05-0636 min