Shows
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Mullet Content Strategy [Special Episode]In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy: Can we still create truly human content, full of nuance, voice, and emotional honesty… while also making sure the machines don’t misinterpret (or mangle) what we mean? Inspired by the announced end of The Late Show with Stephen Colbert, Robert explores how the final stretch of a show - or a career, or even a blog archive - can shape both public perception and machine learning for year...2025-07-2543 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Marketing Profession Is In Danger. Here's One Solution [Special Episode]Get ready for this special episode that you needed to hear years ago. Let me say this plainly: Working for someone else is the riskiest thing you can do right now. For decades, we believed that a "good job" was the ultimate security. A steady paycheck. Healthcare. Maybe a 401(k) with a match. But that model is falling apart in real time. I’ve seen this from the inside. I’ve been the employee. I’ve been the boss. I’ve been the guy who signed the layoff papers. W...2025-07-1820 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseOpenAI Needs a Nap and So Do You [Special Episode]This week Robert flies solo (Joe’s busy revolutionizing dairy on the blockchain) to ask a question: What if slower is the new smarter? After riffing on OpenAI’s burnout‑induced shutdown, he unveils a sneak peek of his upcoming book, Valuable Friction. From Netflix’s “Skip Intro” button to AI‑generated sameness, Robert shows how our obsession with frictionless everything is draining the meaning out of marketing...and life. Tune in for the four kinds of friction that sharpen ideas, deepen relationships, steady operations, and save you from knee‑jerk strategy. No co‑host, no fast‑forwa...2025-07-1141 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseCritical: Your Marketing Job Plan B [Special Episode]After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B. Specifically - The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything) The collapse of the idea that a job = stability. From creators to CMOs: why everyone needs visibility. The difference between self-promotion and self-preservation. Hot take: You’re always in stealth mode for your next job (even if you don’t know it...2025-07-041h 05
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Future of AI [Report]Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future. Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care? And Meta invests $15 billion more in AI, trying to catch up in the AI race. In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage. Rants and raves include a new creator...2025-06-131h 10
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseAI Blackmail, Layoffs and Hot YogaAI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth. Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do. And long live print, as Microsoft launches a new print publication. Winners and losers include LinkedIn commenting and Duolingo. ...2025-05-301h 17
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseDo Trump's Policies Help Content Marketers?As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen. A judge has blocked the termination of VOA. But is it too late? Joe thinks it is. And Ryan Coogler's movie deal gives marketers and creators a lot to think about. Winners and losers include the American...2025-04-251h 12
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseSam and Elon's Billionaire Pillow Fight (476)The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through? Creator Economy jobs (aka content marketing) are up, up, up. Why is that? And the top Gen AI use cases don't involve marketing. Marketing winners and losers include databases...2025-04-181h 15
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseInto the DumberyPossibly our dumbest episode yet. Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week. TikTok is for sale. No it's not. Maybe it is. Will we know this week? Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers. And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast. Marketing losers include vibe marketing and Hooters. Raves and commentary include Gartner and...2025-04-041h 09
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe 5 Keys to Content Marketing Success [Special Episode]A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning. 2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I...2025-03-2849 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseSuper Bowl Ad Winners & Highest Ratings in History (467)Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy. But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time? In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of. Marketing winners include partnerships and ChatGPT. Rants and raves include the end of book blurbs and Welch's...2025-02-141h 07
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseIs Sora a Game Changer for Marketers and Creators?The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all? Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal. And OpenAI releases Sora, increasing the fight over generative AI video. Winners and losers include print catalogs and the Starbucks origin story. Rants and raves include an article from...2024-12-1347 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseUnconventional Content Marketing Strategies [Special Episode]Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. ...2024-11-2942 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseValuable Friction [Special Episode] (455)A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we’re navigating the latest disruptor: Generative AI. Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and aut...2024-11-2243 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseFour Secret Questions [Special Episode]In this special episode Robert and Joe ask each other four secret questions. The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to bett...2024-11-1556 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose2025 Content Marketing Trends [Special Episode] (451)The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including: Think more local in 2025 Who's your "with"? Paid promotion of content for the win Less is more Time to kill some things Let's get risky in 2025 See the full research here. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product up...2024-10-2549 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseHumans No Longer Needed for Audio?Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should. Winners and losers include Mountain Dew and Wordpress. Rants and raves include TikTok...2024-10-111h 10
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseYour Content Marketing Questions Are Answered [Special Episode]A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts: Drew Davis Katie Brinkley Mark Schaefer Rob LaLacheur Ann Handley Brian Piper Michael Stelzner A. Lee Judge ----- This week's sponsor: 2024-10-0455 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseX Takes Free Speech to a New LevelOur old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this. Winners and losers include Tim Walz and LinkedIn's AI rollout. Rants and raves include...2024-09-271h 11
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseWill OpenAI's Seeds Grow a Strawberry Harvest?OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within? Winners and losers include Sun Studio and the 2024 Content Marketing Award winner. Rants and raves include MAICON's headsets and CMI's marketing career study. ----- ...2024-09-201h 15
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseHow We Use AI for Content and Marketing [Special Episode]In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to J...2024-09-1357 min
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy252. How Joe Pulizzi used this 5-step Goal Setting Process to build a $15M BusinessHow Joe Pulizzi Built and Sold His Business for $15 Million: A 5-Step ProcessIn 2008, Joe Pulizzi and his wife were broke, yet they set a goal to sell their future business for $15 million in seven years. In this episode, Ash Roy breaks down Joe's five-step process that led to achieving this goal with the Content Marketing Institute. Steps include understanding that building a business is a marathon, breaking goals into balanced categories, building a loyal audience, focusing on a single channel before diversifying, and delivering content consistently over a long period. Joe also shares...2024-09-1113 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseWhat Content Marketers Can Learn from the DNCThe boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and Snoop Dogg. Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration. ----- This week's links: The DNC Finally "Gets" Content Chick-Fil-A Launches Streaming Service Procreate Says No to Gen AI Snoop & Solo Brands...2024-08-231h 06
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseX Goes Full Idiot Mode in Suing AdvertisersIn a desperation move, X decides the best way to get advertisers back to the platform is to sue them. In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be. Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed. In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock. In rants and raves, Robert changes...2024-08-091h 09
Author Nation: State of the NationStarting up an Audience with Joe PulizziIn Episode 21, Joe Solari talks with Joe Pulizzi, the founder of The Tilt and Content Marketing Institute. Pulizzi, a seasoned expert, shares practical insights from his journey of growing a massive email newsletter audience and hosting major industry events. They discuss the strategic importance of audience building and diversifying revenue streams, and the significance of creating valuable assets like intellectual property. This episode is a goldmine of actionable advice for authors looking to expand their reach and revenue in the digital age.
Join us live in November at www.authornation.live or suggest a topic or host...2024-06-2034 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseIs Twitter/X Dead or Making a Comeback? (431)Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott? Hits include Four Seasons and 10 Cent Beer night. Rants and raves include signals from Marcus Sheridan and Suits. ----- This week's links: Twitter's New NSFW Strategy Twitter/X Will Do Vertical Video 2024-06-071h 11
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseLive from CEX 2024 (with special guest Philip Hernandez)A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please follow Philip on Instagram and check out the Haunted Attraction Network. Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording. ------- Liked this show? SUBSCRIBE t...2024-05-2031 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseOur Most Impactful Business Books of All-Time [Special Episode]Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communication - Don Schultz David & Goliath - Malcolm Gladwell This week's sponsor: Get the 2024 State of Marketing Report from Hubspo...2024-04-0543 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseApple Shows AI Weakness with Google DealIn this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI's chatbot store is filling up with spam. Are you surprised? And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so. Hits and misses include Liquid Death and Coca-Cola. Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a...2024-03-221h 13
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose12 Secrets to Content Marketing Success [Special Episode]In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including: The Value of Relationships The Product Content Mindset The Point of View Architecture The Trust Exercise - Audit Your Experiences Joe runs through his secrets for content marketing success, including: Building the Base The Content Tilt Acquiring Content Assets Creators over Content Pillar Content Projects The NEW Print Opportunity Email, Email, Email The Content Revenue Model For the full content marketing revenue model, check out our book, Killing Marketing. Sign up...2024-03-0856 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseSecrets to Growing a Content Brand [Special Episode]In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate and grow an audience How to create a content tilt Do you build or buy? Focus on creator, brand or content brand? and many more content marketing insights This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work...2024-02-1653 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseIs Content Exclusivity Dead?The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact? In addition, Meta cut off Facebook to developers. Like we didn't see that coming. In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks...2024-02-091h 07
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseDigital Is Crowdy [The Search for Differentiation]Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content? Fidelity lowers X's valuation even more. Is a turnaround to come? Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events. In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait. This week's links: Mickey Mouse...2024-01-051h 11
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseContent Marketing Confessions and Pet Peeves [Special Episode]Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves. This week's links: Sahil Bloom's Annual Review This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. 2023-12-2958 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose2024 Content Marketing Predictions Show [Special Episode]It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict: A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit. AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content but rather conversational Advertising and behind the scenes marketing work. Brands go "all in" on owned media - especially video. Local news and journalism make a big comeback. At least three, major brands launch new...2023-12-2259 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseWill Gemini Be Google's Search Savior?Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business? Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity. Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future. Rants and raves include TikTok shopping and a new model for digital ad revenue. This week's links: Google's Gemini Announced Brand Backlash Spotify's...2023-12-081h 11
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseIs Elon Destroying X on Purpose?Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar. Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026. And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes. Rants and raves include an interesting move by...2023-12-011h 09
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Mess at OpenAINote: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of the road for the former blue bird? And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared? Rants and raves include ideas to save local journalism and Buzzfeed's new business model. This week's links: ...2023-11-241h 18
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseAI & The Melting of TruthA special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried? Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area. And Disney buys...2023-11-031h 07
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseSurviving a Content Marketing World [Special Episode]A special Content Marketing World week episode where Joe and Robert break down their talks from the big event. Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business). The boys also entertain a question from Paris (in a van) from Australia. Finally...Joe and Robert make a big announcement. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google an...2023-09-2954 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastJoe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Ready to be the Don of content entrepreneurship? Sit with Joe Pulizzi, the man who wrote the playbook. No B.S., just raw, actionable steps to dominate.Learn the common pitfalls, nailing your audience, and the "listening post" tactic. It's not...2023-09-1939 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseESPN - The SportsbookBig news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument. Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking? And Kai Cenat creates a mob in New York...2023-08-111h 12
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseAI Everywhere All At OnceThis week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it. Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come? The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different? In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe. This week's links: Lulu Acquires The Tilt and...2023-08-041h 11
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Mouse Meets the MacDisney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen. Threads starts laying out advertising guidelines, but should they even do it? Joe says no and Robert says wait. Finally, the Morning Brew talks about what makes media success, but most of all, the advantages for content marketing are clear. Rants and raves include Aretha Franklin's will and the new Star...2023-07-141h 03
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseRobert and Joe Live from CEX: Creator Economy ExpoFor only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX. This week's links: 2023 Creator Economy Research from The Tilt Creator Economy Expo ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, G...2023-05-0539 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseA Marketing Masterclass from Ryan ReynoldsThis week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the world turns on its axis. And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss. In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "...2023-03-171h 02
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseInside Joe and Robert's Business Models [Special Episode]In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's changed? What's next? What can you learn? The gents hold nothing back in this very special episode. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.2023-01-1354 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseCreator Economy Goes Bear MarketJoe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators. Disney goes all Web3, while social media networks continue to take, take, take. Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye. This week's links: Disney Goes Web3 Interview with Disney CEO on Next-Gen Storytelling Social Media Giants Changing Terms on Creators Is BeReal for...2022-09-301h 07
Content Inc. - The PodcastThe 10k Creator Podcast (Episode 1) - The Content Entrepreneur's MindsetIn this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and beyond. Specifically, Joe and Daren talk about the very early stages of a content creator business. Joe will break down his Content Inc. model, while Daren will talk about his own tilt, the craftsman approach. The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to...2022-09-2834 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseInside This Old Marketing [Bonus Takeover Episode]This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose. Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growable Shows -- Jay's course on show development and growth for marketers. ------ Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever...2020-12-171h 13This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseKFC Content Is Better than a Bucket of ChickenIn this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior. KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can't wait to see it. Substack is on fire! More and more journalists and reporters are flocking to the email subscription platform. Is this a good thing? A 2020 "year in review" finds that audio wins, paid subscription busted out...2020-12-111h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThanksgiving Episode & A Trick Moment for BrandsIn this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims." In addition, the boys spend plenty of time talking about how "the vid" has accelerated major changes in content marketing and e-commerce media. This Week's Sponsor: Content Marketing University ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi...2020-11-261h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseBeyonce, New York Times and Morning Brew (Oh my!)Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you've never "heard" of. And Beyonce decides to form a huge content partnership with Peloton instead of being interviewed on the This Old Marketing podcast. Robert raves about Philip Kotler's new blog and Adobe acquiring WorkFront. Joe raves about Netflix starting a programmed channel and how Twitch is not just for gamers anymore. This week's sponsor...2020-11-121h 04This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Greatest Marketing Predictions Episode Ever (2021 version)Yes, the big marketing predictions episode if finally here. Joe and Robert answer: - What will happen to the martech industry? - What big names will be bought and sold in 2021? - Who wins in content marketing...and who loses? - What does the future of in-person events look like? And don't worry...they cover the news as well...with a (probably final) Quibi update, as well as a great case study from The Dodo. This week's sponsor: Content Marketing World (on demand) ...2020-10-291h 05This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseWhy Netflix Would Buy AMC (and why that's important)The boys kick off the show with highlights from the just finished Content Marketing World 2020. The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be how it levels up. In other news, Facebook is the most distrusted social media platform (go figure), and Yelp adds a new "racist behavior exists here" component (which could be good but could also go wildly wrong). Robert has a...2020-10-151h 06This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Future of Content Marketing, TikTok and FootballIn this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry. News stories include TikTok's sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the entire publishing industry. And, of course, the boys discuss who is going to win the Cowboys/Browns game and what's on the line. This week's sponsor: Content Marketing World ------ Subscribe to PNR: This Old Marketing...2020-10-011h 04This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseWhy the TikTok Deal Will Absolutely HappenThe TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow. Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic? The Taboola/Outbrain deal is off the table. The boys discuss why this happened and what's the future for the tech. And why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results. ...2020-09-171h 07This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseFacebook Cleans Up Political Ads...But that's Not the ProblemFacebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site. LEGO leverages user-generated content as new product development, while CVS launches a new media network. In rants and raves, Adweek buys Target Marketing and Publishing Executive, Facebook's CMO resigns to create more diversity, and Mattress Firm launches Sleep.com. This week's sponsor: Content Marketing World ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to...2020-09-031h 01This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseRented Land and Native Advertising DisasterMajor media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don't understand that they built their homes on rented land, and are now searching for a way out. In rants and raves, Joe raves about Twinsthenewtrend and their viral video (and video strategy) behind "In the Air Tonight" by Phil Collins. Robert applauds High Times for buying up dispensaries in California (another...2020-08-201h 00This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseTikTok, the Nike Ad and Surprising AcquisitionsFirst, watch the Nike ad if you haven't. Required watching. TikTok was in the news this week, with a crazy deal in progress with Microsoft. In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do). Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio...2020-08-061h 07This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseDouble Down or Diversify? That Is the QuestionWhile Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right? Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom. Joe raves about Prof G's podcast with Adam Alter on recombination. Robert raves on Calm's new meditation app, and comments about Google's new cookie policy. This week's sponsor: ContentTECH Summit ------ Subscribe to PNR: This Old Marketing...2020-07-231h 06This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseSocial Media Is Out to Destroy UsFacebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out. At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists. In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up. And when did Substack get so big? Could it be the next bubble? Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard...2020-07-091h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseWho's Going to Be the Netflix of Business Content?Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content. The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws. Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services. In rants and raves, Robert's Quibi update...plus a rave...2020-06-251h 04This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose238: Is Your Social Media Your Property?Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer. Microsoft lays of 50 journalists, instead opting to use "computer robots." Robert reviews what journalists need to do now to protect their jobs. And Nic Carter from Coindesk details a fascinating take on perhaps, in the future, you'll be able to lay claim to your social media profile. Robert provides a valuable Quibi update and rants on yet another AdAge article. Joe spends his time remembering the great Don Schultz, may he rest in peace. 2020-06-111h 10This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseChaos Creates a Rather Large Marketing Opportunity for BrandsMedia company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook. Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an...2020-05-281h 06This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Media Business Killed ItselfThe New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy. In other news, the Financial Times launches a mix group for subscription but doesn't invite any product brands, while thought leadership is everything. Robert's rants and raves include a Quibi update and that new marketing really isn't new, while Joe discusses an interview with the IAB and the new Riot Games Launch. Sponsor: CMI's...2020-05-151h 02This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RosePrepare for a Turnaround with these Marketing TipsWhat do marketers do while we wait for a turnaround? Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order. Vayner Media continues an acquisition trend and there is a sale on Facebook ads. #ThisOldMarketing raves include a Quibi update, unique partnerships, and a rant on virtual college tours. Today's sponsor: Content Marketing Awards. Deadline for entry is 5/29. ------ Subscribe to PNR: This Old...2020-05-011h 01This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseWhy You Need to Invest in Marketing Now (Before It's Too Late)In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back. In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus. Then the boys spend many fruitless minutes discussing the launch of new content platform Quibi and what that means for humankind. In rants and raves, Robert raves about the opportunity in everything and Some Good News with John Krasinski, while...2020-04-161h 05This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseCan Media Companies Survive Coronavirus?In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them? In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are all the rage, while the CMO of Anheuser-Busch goes full content marketing. In rants and raves, Joe raves about the National Cowboy & Western Heritage Museum and Robert comments on consumer trust in digital marketing. Today's sponsor: Content Marketing University...2020-04-031h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseWhat Marketers Need to Do During Lockdown [SPECIAL EPISODE]A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.2020-03-2745 minThis Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseMaking Sense of a Crazy Week...plus Could Apple Buy Disney?Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next. Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions. In other news, a strange report claimed that now is the time for Apple to buy Disney. Of course, Robert is against, while Joe is the biggest cheerleader for the deal. Facebook had all sorts of issues with its AI-powered SPAM engine, while Ford completely changes it's advertising campaigns in response to COVID-19. Finally, the boys...2020-03-201h 05This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseMarketing at a Social Distance [SPECIAL EPISODE]A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.2020-03-1342 minThis Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseSalesforce, Mailchimp Buy Media PropertiesFor episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category, which really isn't content marketing at all. Both Mailchimp and Salesforce purchase media properties, further proving that the boys' prediction from the past is coming true - corporate brands are and will continue to buy traditional media assets. In other news, former 49ers quarterback Colin Kaepernick launches his one publishing venture. The jury is out on whether this is actually a real thing or not. In rants and raves, Robert rants...2020-03-091h 02This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Real Story Behind Facebook's Fact-Checking PlanIn episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign. Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move. More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies). Catalogs are back again, while the Peloton "wife" commercial didn't hurt business like so many prognosticators thought. In rants and raves, Robert details why IKEA keeps...2020-02-251h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseRanking the Best & Worst Super Bowl Ads of 2020On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020. In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry...or does he? There were a slew of M&A deals over the past few weeks, including Barstool Sports and Spotify gobbling up "The Ringer." In rants and raves, Joe raves about Ray Dalio's Principles, and shares one of the oldest content marketing examples ever. Robert raves about John...2020-02-111h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseContent Jobs Among Biggest Growth Area Per World Economic ForumIn episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful. In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you) Finally, the boys break down the success of new media companies turning profitable, and what marketers can learn. In rants and raves, Joe raves about the...2020-01-281h 01This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseCoca-Cola Reverts Back to CMO Role. Does It Matter?In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes? The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show. And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe...2020-01-141h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose8 Big Content Marketing Predictions for 2020Yes! It's the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year's marketing predictions include: Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe). Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert). The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here. Ad Tech takes a crippling hit in 2020 (Robert). Microsoft will launch...2019-12-311h 04This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseCan Marketers Learn Anything from the Peloton Fiasco?In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton...discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public's reaction was a pure over-reaction. Joe thinks that we can't judge the outcome until the next quarter's results are in. In other news, the boys dissect the #SubscribeSunday program from Boston Globe, and how brands can use both an "event" and a collaborative effort to launch and grow content marketing initiatives. Finally, Joe and Robert discuss the huge opportunities and...2019-12-161h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseOur Biggest Failures BONUS Episode + Even More FailuresIn this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided to cover just a few of the many, many failures in their young lives. Doug Kessler (@DougKessler) asked about "what's next?" Joe covered voice and print. Robert covered drastic changes in governance. Both discussed the evolution of social media, with particular focus on Sacha Baron Cohen's recent ADL speech. In rants and...2019-11-251h 01This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseMarketing Always Works (If You Leave Out Certain Data)In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels. Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you only use part of the data. Joe continues on into social media news: Facebook is found to be "secretly" using the iPhone camera while their app is open and Instagram announces they won't be showing the like count on posts any longer. ...2019-11-191h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseTwitter's Move Away from Political Ads a PR StuntIn episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and they will resume service (and charge a premium) in a few months. Both believe the move was done primarily for public relations purposes. In other news, Google buys wearables-maker Fitbit, and also looks at acquiring TikTok rival Firework. Joe and Robert also review Orbit...2019-11-051h 01This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseWill New Regulations Help or Hurt Your Content Creation?In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media? Other news was dominated by government regulations. First, the boys unpack California Assembly Bill 5 (AB5) and what it means for hiring freelance content creators. Second, Joe and Robert discuss California's Privacy Act, which seems to be the start of how dozens of states are dealing with online privacy concerns...and...are the new regulations...2019-10-2157 minThis Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseIs the Death of Advertising Upon Us?Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like? In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos's (Amazon's) dominance over yet another category. An important stat: 49% of Google searches end up in zero clicks, and Google's strategy will only end up increasing this number. Could search engine optimization die along with advertising? Raves include how Red...2019-10-081h 09
The Will to DieThe Will to Die TrailerThe 6th Book from Amazon best seller Joe Pulizzi comes the story of death in a small town, the lies that covered them up, and a conspiracy that brought one man to his knees... Will Pollitt just successfully delivered the business pitch of his life -- a win he desperately needs. At the same moment 50 miles away, Will’s father is found dead. Coming home gives Will a chance to reconnect with his father’s life and work. Yet digging into the past, Will makes a shocking discovery: His hometown neighbors are turning up dead at a...2019-09-3002 minThis Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseHow to Launch a Show Network the Right (and Wrong) WayIn episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let's all just pause right to ponder that possibility. Then the boys dissect the new Recur network from ProfitWell...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next one? In other news, Joe unpacks how Twitch.tv (owned by Amazon) took over streaming...2019-09-231h 05This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseIs Google Killing the Website?In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio content and podcasts still may be the best opportunity for building audiences, while both share their take on Google's new privacy stance and why it doesn't help any individual or company except for Google. Rants and raves include a take on Cleveland Clinic's blog revenue strategy and, of course, a...2019-09-101h 04This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe End of Social Media As We Know ItIn episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now seeing the beginning days of the end of social media as we know it. In other news, Tumblr sells for $3 million (down from $1.1 billion), marketing research shows that marketers think pretty highly of themselves, and Amazon's publishing juggernaut is even bigger than you...2019-08-271h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseBrand Marketers (Hopefully) Starting to Sniff Acquisition OpportunitiesIn episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple. More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity? And FIPP suggests that future growth lies in niche media and underserved international populations. 2019-08-121h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseContent Brands Launching Everywhere While Audio Marketing BloomsIn episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn't dead at all...just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa Skills, opening a content gap. In rants and raves, Joe raves about the New York Times enewsletter program, while Robert comments about why MarTech as marketing is a scary proposition. ------ 2019-07-291h 03This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Genesis Planet EpisodeAfter 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory. Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html). Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility). The news concludes with a heated discussion about brand purpose (check o...2019-07-161h 06
WP Elevation WordPress Business PodcastEpisode #165 - How to Create New Business Through Content Marketing with Joe PulizziWatch the video podcast here. A Bit About JoeJoe Pulizzi is a content marketing evangelist, speaker, author and founder of Content Marketing Institute which is the leading content marketing educational resource for enterprise level brands. He writes one of the most influential content marketing blogs in the world, and also writes for Entrepreneur.com and LinkedIn. Tune in at the 5-minute mark to find out more about Joe’s background. Stepping Away from Working with "the Man"Joe spent time cutting his teeth in the marketing industry at Penton Media, th...2018-05-1054 minThis Old Marketing - Content Marketing News with Joe Pulizzi and Robert RosePNR 143: Instagram Launches the Snapchat for Older PeopleIn this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics. This week's story links: Instagram Takes A Page From Snapchat And Takes Aim At It Toohttp://www.nytimes.com/2016/08/03/technology/instagram-stories-snapchat-facebook.html?_r=0 LinkedIn Feed Is coming To Life With Videos From Infl...2016-08-081h 06
Content Inc. - The PodcastEpisode 117: Falling For The Social Media TrapContent distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move. 2016-01-1104 minContent Inc. - The PodcastEpisode 109: The 5 Rings of Insight For Buyer PersonasIn this episode of Content Inc., Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The information obtained in putting together a persona will be the foundation by which all of your content is created and distributed. Adele Revella has developed the 5 Rings of Insight for building buyer personas. Joe breaks down these insights and why they are critical for content marketing success.2015-12-1403 minContent Inc. - The PodcastEpisode 103: The Importance of FailureSeven out of ten content marketers fail at their content initiatives. But, according to Joe Pulizzi, that's ok. In this episode of Content Inc., Joe discusses how failure can be the driving force that gets you to your biggest success. This is not a new idea, but in a time when only about 30% of content marketing efforts seem to be successful, it's a great reminder. 2015-11-2303 minContent Inc. - The PodcastEpisode 93: Luck Has Nothing To Do With It {A Call To Arms}In this episode of Content Inc., Joe Pulizzi shares his journey from getting an MBA from Penn State to his role today as Founder of Content Marketing Institute. Though it may look like an 'overnight success', Joe is very clear that getting to where he is today took a lot of blood, sweat and tears over the past decade(or more). He encourages you to not give up and push through any doubts or fears that you may be having. Success is on the way...and luck has nothing to do with it. 2015-10-1910 minContent Inc. - The PodcastEpisode 67: Tabula RasaIn this episode of Content Inc., Joe Pulizzi discusses the Latin term 'Tabula Rasa' and how you can embrace this philosophy with your marketing today. Tabula rasa means "clean slate" and though orginally defined in terms of the human brain to be capable of learning, changing and adapting while not faded to any particular belief structure, Joe encourages you to consider this same philosophy when it comes to marketing your business. If marketing was a clean slate, how would you set up what you do and invest in differently? 2015-07-2006 minContent Inc. - The PodcastEpisode 43: You Must Set An Audience Goal FirstIn this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in their top list of goals for the year. Joe implores you to reconsider and start with goals around building lists and subscribers so that you have an audience in which to share content and build some sort of engagement. 2015-04-2806 minContent Inc. - The PodcastEpisode 6: Two Storytelling Lessons From My GrandfatherJoe Pulizzi learned his first lessons of entrepreneurship from his grandfather. These lessons have stayed with Joe over the years and have been a big inspiration to his own success. In this episode of Content Inc. Joe shares two lessons of storytelling that he learned from his grandfather and that still resonate with him today. 2014-12-1608 min