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Joe Rando

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The Aspiring Solopreneur
The Aspiring SolopreneurLife First. Then Business. Here's What That Actually Means For Solopreneurs.In this episode, Joe Rando and Carly Ries officially draw a line in the sand. After nearly 300 episodes and hundreds of conversations with solopreneurs, they name the single insight that keeps showing up in every episode that lands differently: the Life-First Business. Joe and Carly explain why most solopreneurs unintentionally build a business that ends up owning them, why that happens by default and not by choice, and why the forces reshaping work right now make this the right moment to name it, claim it, and build a movement around it.Key PointsMost solopreneurs...
2026-04-2310 minBe Smart.
Be Smart.Is Epigenetic Inheritance Real?Viewers like you help make PBS (Thank you 😃) . Support your local PBS Member Station here: https://to.pbs.org/PBSDSDonate Epigenetic inheritance is really weird, but is it real? Tweet this ⇒ http://bit.ly/OKTBSepi Share on FB ⇒ http://bit.ly/OKTBSepiFB ↓ More info and sources below ↓ Crash Course Physics with Dr. Shini Somara: https://www.youtube.com/user/crashcourse Want more on epigenetic inheritance? Start here: Univ. of Utah’s Learn Genetics: http://learn.genetics.utah.edu/content/epigenetics/inheritance/ Virginia Hughes - “Epigenetics: The Sins of the Father” http://www.nature.com/news/epigenetics-the-sins-of-the-father-1.14816 Dig deeper: Szyf, Moshe. "Nongenetic inheri...
2026-04-2005 minThe Aspiring Solopreneur
The Aspiring Solopreneur[Re-Release] The Psychology Behind Pricing For Solopreneurs That Actually ConvertsIf you’re a solopreneur wondering “Am I charging enough?” or feeling awkward about raising your prices, this episode is for you.In this episode, Carly Ries and Joe Rando tackle one of the most common questions solopreneurs ask: How should I price my services or products? They unpack why pricing isn’t about greed, it’s about fairness, value, and respecting the years of expertise you bring to the table.You’ll hear why charging based only on time keeps you stuck, how underpricing attracts the wrong clients and leads to burnout, and why shifting...
2026-04-1613 minThe Aspiring Solopreneur
The Aspiring Solopreneur279. Solopreneur Admin Creep: The Invisible Work That’s Stealing Your WeekMany professionals leave corporate to start a solopreneur business because they want more freedom, more control over their time, and the chance to focus on work they actually enjoy. But a few months in, many realize something surprising: they’re busier than ever.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando unpack the hidden force quietly draining solopreneurs’ time and energy...admin creep. From constant email checking to Slack notifications, scheduling logistics, CRM updates, and endless small tasks, these seemingly minor responsibilities can quickly take over your week if you’re not car...
2026-03-1211 minThe Aspiring Solopreneur
The Aspiring Solopreneur278. Financial Advice Every Solopreneur Needs to HearMost solopreneurs start their business for freedom, but many end up overwhelmed by the financial side of running a company. Taxes, retirement planning, business structure, and investment decisions can feel intimidating, which often leads to what today’s guest calls the “Paralysis Penalty.”In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with financial strategist Mike Milligan to unpack practical financial strategies every solopreneur should understand. Mike shares how delaying financial decisions can quietly cost entrepreneurs thousands, and explains simple systems that can help solopreneurs keep more of what they earn.You’...
2026-03-1030 minThe Aspiring Solopreneur
The Aspiring Solopreneur276. How Solopreneurs Can Make Money Online Without FollowersThink you need thousands of followers to make money online? Think again.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with creator and educator Megan Spencer, who built a thriving business helping everyday people earn online, without chasing viral fame or building massive audiences.Megan shares how user-generated content (UGC), freelancing, and other creator economy opportunities allow solopreneurs and side-hustlers to start earning quickly, sometimes within their first week. Even better? Many of these opportunities are introvert-friendly, require no followers, and can be done quietly from home....
2026-03-0325 minThe Aspiring Solopreneur
The Aspiring Solopreneur272. How Successful Solopreneurs Think Differently About GrowthWhat separates solopreneurs who stay stuck from those who scale into something bigger?In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with attorney and business strategist Brandon Williams, whose experience working with major brands like Steve Harvey Global gives him a unique perspective on what it really takes to grow a business from a single idea into a lasting legacy.Brandon breaks down one of the biggest myths about solopreneurship: that doing it alone means building it alone. He explains why the most successful solopreneurs actively build networks, leverage...
2026-02-1737 minThe Aspiring Solopreneur
The Aspiring Solopreneur269. The Real Reason You’re Not Standing Out As A SolopreneurStanding out in a crowded market isn’t about being louder; it’s about being clearer.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando break down why competition isn’t the real problem for most solopreneurs. The real issue? Vague positioning, hidden personalities, and businesses that look like everyone else.You’ll learn how to differentiate yourself even when your industry feels oversaturated, why your personal approach is often your biggest advantage, and how clarity around who you aren’t for can actually attract better clients. The conversation also tackles the role of AI...
2026-02-0514 minThe Aspiring Solopreneur
The Aspiring Solopreneur268. Your Solopreneur Business Isn’t Broken, But Your Mindset Might BeWhat if working harder isn’t the answer, and never was?In this episode, Carly Ries and Joe Rando sit down with Lori Rogers to explore why mindset isn’t “woo,” it’s strategy. You’ll learn how small, science-backed shifts in thinking can reduce burnout, increase clarity, and unlock the kind of growth that actually feels sustainable.Episode FAQsHow does mindset impact success for solopreneurs?Mindset directly influences decision-making, resilience, productivity, and sales performance. Research shows that optimistic thinking improves problem-solving, increases productivity, and helps solopreneurs navigate challenges with more clarity...
2026-02-0331 minThe Aspiring Solopreneur
The Aspiring Solopreneur266. Productivity for ADHD Solopreneurs (Without the Rigid Systems)Ever feel like traditional productivity advice just…doesn’t work for your brain?In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with ADHD coach and former academic Skye Waterson for a refreshing, practical conversation about overwhelm, focus, and building a business that actually works with your brain, not against it.Skye shares her wild origin story (including being recruited by the New Zealand government to train their intelligence services), why so many entrepreneurs experience ADHD traits, and how solopreneurs can prioritize, delegate, systematize, and scale without burning out. You’ll lea...
2026-01-2728 minThe Aspiring Solopreneur
The Aspiring Solopreneur265. The Psychology Behind Pricing That Actually ConvertsIf you’re a solopreneur wondering “Am I charging enough?” or feeling awkward about raising your prices, this episode is for you.In this episode, Carly Ries and Joe Rando tackle one of the most common questions solopreneurs ask: How should I price my services or products? They unpack why pricing isn’t about greed, it’s about fairness, value, and respecting the years of expertise you bring to the table.You’ll hear why charging based only on time keeps you stuck, how underpricing attracts the wrong clients and leads to burnout, and why shifting...
2026-01-2213 minThe Aspiring Solopreneur
The Aspiring Solopreneur264. How She Went From Hollywood Writer to 7-Figure SolopreneurIf you’re a solopreneur struggling with burnout, undercharging, or wondering how to build real income without sacrificing your energy, this episode is for you.Carly Ries and Joe Rando sit down with seven-figure solopreneur and writer Amy Suto to talk about what actually drives sustainable success as a one-person business owner. Amy shares why energy management matters more than time management, how she transitioned from Hollywood screenwriting to building multiple income streams, and what finally allowed her to charge premium rates with confidence.You’ll learn how to validate a side hustle before quitting your...
2026-01-2024 minThe Aspiring Solopreneur
The Aspiring Solopreneur251. [Re-Release] Don't Skip This Step: The Secret To Building A Solo Business You'll LoveIf you’re ready to create a business that supports your life instead of running it, this is the episode you need.Carly and Joe dive into Step Zero of the Solopreneur Success Cycle: Defining Your Goals, and spoiler alert: it’s way deeper than “make money” or “gain freedom.”You’ll learn how to uncover your true why, build goals that actually guide your decisions, and avoid creating a business you secretly resent. From toddler-style questioning to "change charts" and accountability hacks, this episode is your blueprint for building a business you actually like.Whether y...
2025-12-0412 minThe Aspiring Solopreneur
The Aspiring Solopreneur249. You Built It…Now You’re Scared to Share It? Let’s Fix That.You know that electric rush when you finally build the business you’ve been dreaming about? And then, right as you’re about to tell people… you freeze?In this episode, Carly and Joe dive into one of the least discussed but most universal solopreneur struggles: the fear of actually putting yourself out there. Why do so many solopreneurs, yes, even the wildly successful ones, get stuck right at the moment visibility matters most?From perfectionism to vulnerability to the dread of “seeming salesy,” we break down why this happens, the hidden costs of staying qu...
2025-11-2709 minThe Aspiring Solopreneur
The Aspiring Solopreneur248. AI Funnels, Printables & Passive Income…But Without the ScamsIf you’ve been getting hammered with “AI income hacks” on Instagram and TikTok, you are not alone. Carly has been targeted so aggressively that she’s starting to suspect her phone can hear her thoughts, so today, she and Joe sit down with Becky Beach, a solopreneur who actually does this stuff successfully. From AI-powered funnels to Instagram chatbots to wildly profitable printable products, Becky breaks down exactly how she built a decade-long business that lets her make real money while still having time for her family. She shares the mistakes she made early, the systems she reli...
2025-11-2521 minThe Aspiring Solopreneur
The Aspiring Solopreneur247. If You’re Not Using Custom GPTs Yet...Start Here!If you've ever wondered how Joe somehow whips up a custom GPT for literally everything, from content creation to arguing with him when ChatGPT gets too agreeable, this is the episode you’ve been waiting for. Carly finally asks the question the whole community’s been thinking: “How is Joe doing that?” And this time, he actually shows us.Step-by-step.On-screen.In real time.Whether you want a GPT that writes in your brand voice, handles your workflows, or just keeps you honest (looking at you, You’re Wrong GPT), Joe breaks...
2025-11-2011 minThe Aspiring Solopreneur
The Aspiring Solopreneur245. STOP Letting AI Think for You (Seriously, Don’t Do This)AI isn’t coming for your solopreneur job, but it will happily take your tasks. In this episode, Carly and Joe break down how to turn AI into the world’s most over-eager intern: fast, enthusiastic, occasionally clueless, and totally coachable. From using AI without losing your voice…to avoiding “hallucination traps”… to building a GPT that actually remembers what you told it, this episode shows solopreneurs exactly how to manage AI, not get managed by it.FAQs From The Episode:How do I actually ‘train’ AI for my business?”Treat it like onboarding a new t...
2025-11-1316 minThe Aspiring Solopreneur
The Aspiring Solopreneur243. Warning: “Zero-click search” could kill your traffic. Here’s the fix.If you thought SEO was complicated…meet its AI-powered cousin.In this episode, Carly and Joe break down the buzzword that dominated INBOUND, AEO (AI Engine Optimization), and explain what it actually means for solopreneurs. Spoiler: it’s not about gaming algorithms or chasing clicks. It’s about making sure your voice, ideas, and frameworks show up when AI tools like ChatGPT, Perplexity, and Google Gemini answer your audience’s questions.You’ll learn:What AEO really is (and what it isn’t)The small tweaks that help your content stand out in AI search resul...
2025-11-0614 minThe Aspiring Solopreneur
The Aspiring Solopreneur241. Your Solo Business Won’t Stay the Same. Here’s How to Future-Proof It!Wouldn’t it be nice if your business could just stay perfect forever: same clients, same income, same flow? Yeah… we wish! In this episode of The Aspiring Solopreneur, Carly and Joe get real about how to future-proof your business (and yourself) for the inevitable changes ahead. From spotting shifts in your industry to using AI and automation wisely, diversifying income streams, and planning for the long haul, this episode is your blueprint for staying resilient no matter what tomorrow throws your way.It’s not about predicting the future, it’s about being ready for it.
2025-10-3017 minAdventurous Entrepreneurs
Adventurous EntrepreneursDesign Your Business to Serve Your Life: Solopreneur Wisdom with Joe RandoWhat if your business was built around your life—not the other way around?In this episode of Adventurous Entrepreneurs, TJ sits down with Joe Rando—serial entrepreneur, software innovator, and champion of solopreneurs—to unpack what it really takes to build a business that supports the lifestyle you want. From early real estate ventures and the dot-com crash to founding multiple tech startups and now launching LifeStarr, Joe shares hard-earned lessons from 30+ years in business.You’ll learn:The costly mistake of building a business you don’t want to run (an...
2025-10-2443 minThe Aspiring Solopreneur
The Aspiring Solopreneur239. You Are the Business: Why “Self-Care” Is Really Profit ProtectionYou’ve got your solopreneur business humming: systems in place, clients happy, goals aligned...but there’s one crucial piece most of us forget: our own well-being. In this episode, Carly and Joe get real about the not-so-glamorous (but absolutely essential) side of solopreneurship, balancing your business and your life. From scheduling workouts like meetings to curbing doomscrolling and finding your community, they unpack the habits that keep you sane and successful. Because when you are your business, taking care of yourself isn’t optional, it’s strategy.Q&As From The EpisodeHow can...
2025-10-2417 minThe Aspiring Solopreneur
The Aspiring Solopreneur237. [Re-Release]: Future-Proof Your Solo Biz: Stay Relevant Without Losing Your Mind - Sound Bite EpisodeIf you're still getting your business advice from that one guy on LinkedIn who hasn't updated his profile since 2014... this episode is your wake-up call.We're diving into what it really means to future-proof your solo business—and spoiler: it’s not just about hopping on the latest tech trend. From decluttering your feed to actually talking to your audience, Carly and Joe share no-fluff strategies to help you stay ahead without burning out.Whether you’re overwhelmed by AI hype or stuck in scroll mode, this episode will help you cut through the no...
2025-10-1610 minThe Aspiring Solopreneur
The Aspiring Solopreneur236. From Rock Bottom to Rebuild: The Mindset Every Solopreneur NeedsEver hit rock bottom (physically, mentally, or in your business )and wondered how to climb back stronger? Zachary Del Monaco has done it twice before age 25. From spinal surgery that left him relearning how to walk to rebuilding his business and relationship with his father, Zach shares what it really takes to rise again as a solopreneur. In this powerful and personal episode of The Aspiring Solopreneur, he joins Carly and Joe to talk about grit, authenticity, and the small wins that build unstoppable momentum. Get ready for an episode that’s part inspiration, part bl...
2025-10-1526 minThe Aspiring Solopreneur
The Aspiring Solopreneur235. [Re-Release] Is Your Solo Business Actually Feasbile? Find Out!So, you’ve got a business idea you’re excited about. But here’s the big question: does it actually work on paper, or will it drain your bank account before it takes off?In this episode of The Aspiring Solopreneur, Carly and Joe break down how to test the feasibility of your business idea, spot potential deal-breaking showstoppers, and price your services with confidence (without letting imposter syndrome drag you down). If you’re ready to stress-test your solo venture before you dive in headfirst, this one’s for you. 🌟 Featured Resource: Life...
2025-10-0909 minThe Aspiring Solopreneur
The Aspiring Solopreneur233. A Smarter Way to Implement Changes in Your Solo BusinessMaking changes in your business doesn’t have to feel messy or overwhelming. In this episode of The Aspiring Solopreneur, Carly and Joe introduce the SMOOTH method, a step-by-step framework to help you sequence changes, manage your energy, communicate with transparency, and lock in the lessons you learn. If you’ve ever struggled to implement improvements without burning out or losing momentum, this method will give you the clarity and structure you need to move forward with confidence.Q&As From The EpisodeHow do I know which changes to make first in my b...
2025-10-0209 minThe Aspiring Solopreneur
The Aspiring Solopreneur232. The Solopreneur’s Shortcut to Smarter DecisionsMaking changes in your business is exciting, but it can also feel overwhelming when everything seems important at once. In this episode of The Aspiring Solopreneur, Carly and Joe walk you through the PRIORITY Framework, a practical tool to help you decide which changes are worth your time, energy, and resources. From spotting critical survival moves to weighing risks, opportunities, and alignment with your vision, this framework will help you cut through the noise and focus on what really matters. If you’ve ever felt stuck staring at a never-ending list of “should-dos,” this conversation will show you ho...
2025-09-3010 minThe Aspiring Solopreneur
The Aspiring Solopreneur231. 7 Failure Modes That Can Sink Your Solopreneur BusinessYou’ve worked hard to get your solopreneur business off the ground, but what happens when things start to stall, or worse, head in the wrong direction? In this episode of The Aspiring Solopreneur, Carly and Joe dig into the “improving” phase of the Solopreneur Success Cycle. They uncover the seven most common failure modes that can quietly sabotage your progress, from burnout and stagnation to external threats and even your own mindset. Whether your business is thriving or just surviving, these insights will help you spot trouble early, course-correct with confidence, and keep your busine...
2025-09-2510 min