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Joe Rando

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The Aspiring SolopreneurThe Aspiring Solopreneur191. [Re-Release] The Roadmap to Reliable Income for Every Solopreneur - Sound Bite EpisodeFeeling like you’re constantly chasing your next paycheck or running out of time to grow your business? You’re not alone! In this short episode, Carly and Joe dive into the game-changing potential of recurring revenue for solopreneurs.From Joe's firsthand experience building subscription-based businesses to Carly's actionable tips for keeping your pipeline full, you’ll learn how to create financial stability, reduce your selling time, and focus on doing what you love.This episode offers creative strategies and insights to make recurring revenue work for you. So, be sure to tune in!Bein...2025-05-0809 minThe Aspiring SolopreneurThe Aspiring Solopreneur187. Future-Proof Your Solo Biz: Stay Relevant Without Losing Your Mind - Sound Bite EpisodeIf you're still getting your business advice from that one guy on LinkedIn who hasn't updated his profile since 2014... this episode is your wake-up call.We're diving into what it really means to future-proof your solo business—and spoiler: it’s not just about hopping on the latest tech trend. From decluttering your feed to actually talking to your audience, Carly and Joe share no-fluff strategies to help you stay ahead without burning out.Whether you’re overwhelmed by AI hype or stuck in scroll mode, this episode will help you cut through the no...2025-04-2410 minThe Aspiring SolopreneurThe Aspiring Solopreneur185. [Re-Release] Why Hosting Events May Be A Solopreneur's Best Marketing Tool Yet - Sound Bite EpisodeHosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that’s hard to replicate. There’s just something special about coming together, sharing ide...2025-04-1808 minThe Aspiring SolopreneurThe Aspiring Solopreneur183. The Soloprenur's Secret to High-Converting Virtual Events - Sound Bite EpisodeThink you need a big budget and a bigger team to run successful virtual events? Think again.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando pull back the curtain on how their small group consistently uses virtual events to generate leads, build trust, and grow their community—without the overwhelm. From low-tech tools (spoiler: Zoom wins again) to their secret sauce for nurturing attendees before, during, and after the event, they’re dishing out practical tips any solopreneur can use.Whether you’re planning your first interactive workshop or looking to boost...2025-04-1014 minThe Profitable SolopreneurThe Profitable SolopreneurExpert Guest: The Solopreneur Success Cycle - Joe Rando🎙️ Podcast Title: The Solopreneur Success Cycle with Joe Rando Host: Mike Mall Guest: Joe Rando, Founder of Lifestarr 🔑 Episode Highlights 00:00 – Getting Started & Joe’s Background Mike and Joe reconnect after filming together on Joe's platform. Joe shares his entrepreneurial origin story: from building shopping center software to co-founding and exiting Trade Area Systems. 06:00 – Building Tools for Solopreneurs Frustration with existing tools led Joe to start developing a flexible, collaborative task management app. Realized solopreneurs lacked a central hub—this pivoted into building Lifestarr, a pla...2025-04-1025 minProspecting on PurposeProspecting on PurposeEp 116: Top 3 Solopreneur Challenges & Smart Strategies to Overcome ThemIn this episode of Prospecting on Purpose, we dive deep into the real-world journey of the solopreneur with guests Joe Rano (Founder) and Carly Ries (Fractional CMO) of Lifestar—a dynamic platform built to support business-of-one professionals. Drawing from a survey of over 300 solopreneurs, Joe and Carly share the top three challenges nearly every solopreneur faces: lead generation, selling with confidence, and managing time effectively. From skipping big-budget marketing tactics to building relationships that generate warm leads, this conversation is packed with game-changing insights for anyone navigating the solopreneur path. Whether you’re a coach, cons...2025-04-0738 minThe Aspiring SolopreneurThe Aspiring Solopreneur181. [Re-Release] The Roadmap to Reliable Income for Every Solopreneur - Sound Bite EpisodeFeeling like you’re constantly chasing your next paycheck or running out of time to grow your business? You’re not alone! In this short episode, Carly and Joe dive into the game-changing potential of recurring revenue for solopreneurs.From Joe's firsthand experience building subscription-based businesses to Carly's actionable tips for keeping your pipeline full, you’ll learn how to create financial stability, reduce your selling time, and focus on doing what you love.This episode offers creative strategies and insights to make recurring revenue work for you. So, be sure to tune in!Bein...2025-04-0309 minThe Aspiring SolopreneurThe Aspiring Solopreneur179. Beyond Hourly: Creative Ways to Make Money as a Solopreneur - Sound Bite EpisodeTired of trading time for money? Think your only pricing options are hourly or retainer? Think again.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando are breaking open the revenue model box. From subscription models to productized services, online courses to scalable solutions, they’re sharing the creative—and often overlooked—ways solopreneurs can make bank without burning out.Carly reflects on her early pricing struggles, Joe takes us back to a pre-Internet SaaS story that flopped (then flourished), and together they dish out practical advice for building income that doesn’t rely o...2025-03-2808 minThe Aspiring SolopreneurThe Aspiring Solopreneur178. Sales Tips for Solopreneurs Who Hate Selling with Nikki RauschWhat if selling didn’t feel salesy at all?In this episode of The Aspiring Solopreneur, Carly and Joe sit down with the brilliant Nikki Rausch, creator of the Selling Staircase and queen of relationship selling. Nikki breaks down how to ditch the pushy tactics and build trust through smart questions, real conversations, and—get this—actually asking permission to sell. (Novel concept, right?)She spills the tea on the biggest sales mistakes people make (yes, those cringey LinkedIn messages) and how to flip the script with connection-first strategies that feel genuinely good—even if you’re t...2025-03-2623 minThe Aspiring SolopreneurThe Aspiring Solopreneur176. When to Hustle, When to Rest: The Solopreneur’s Guide to Longevity - A Sound Bite EpisodeFeeling overwhelmed? Struggling with writer’s block? You’re not alone. In this short episode of The Aspiring Solopreneur, Carly Ries and Joe Rando get real about those days when motivation is nowhere to be found. They dive into the power of stepping away, reconnecting with your “why,” and knowing when to push through versus when to pivot. Plus, they share insights on burnout, mindset shifts, and the importance of having a solopreneur community to lean on. If you’ve ever wondered, “Should I keep going or call it quits?”—this episode is for you. Tune in now! 2025-03-1308 minBusiness Innovators RadioBusiness Innovators RadioInterview with Joe Rando, Founder and CEO of LifeStarrJoe Rando is the Founder and CEO of LifeStarr, a platform dedicated to empowering solopreneurs. With a background in B.S. in physics and an MBA, Joe has a rich history of launching successful ventures in technology and real estate. He lives in Florence, Massachusetts, with his wife, Licia, a child therapist, and they have three grown children. Beyond his professional endeavors, Joe is passionate about cycling, especially in the Netherlands, cross-country skiing, and savoring good coffee. At LifeStarr, he’s committed to helping solopreneurs build businesses that align with their desired lifestyles, focusing on lead generation, sales skills, efficient op...2025-03-1221 minThe Aspiring SolopreneurThe Aspiring Solopreneur174. Smart Strategies for Solopreneurs Balancing Work, Life, and Sanity - Sound Bite EpisodeFeeling overwhelmed? You’re not alone! It’s easy to get buried in the chaos. But what if you could actually plan your week in a way that keeps you productive and sane? In this short episode, Carly Ries and Joe Rando break down strategies for prioritizing tasks, staying flexible, and avoiding the dreaded to-do list burnout. Plus, the simple mindset shift that will have you ending each day feeling like a rockstar! Hit play and let’s get your week under control!Being a solopreneur is awesome but it’s not easy. It's hard...2025-03-0610 minSmall Business PivotsSmall Business PivotsThe Solopreneur’s Guide to Success: Business Growth & Smart Hiring | Joe RandoSend us a textWhat does it take to build a thriving business as a solopreneur? In this episode of Small Business Pivots, we sit down with Joe Rando, Founder & CEO of LifeStarr, to explore the key lessons he's learned from decades of entrepreneurship.Joe’s journey began in commercial real estate, where he leveraged creativity and relationships to develop shopping centers—without massive upfront investments. Growing up in a family of business owners, he honed his ability to adapt and find opportunities, even in tough economic climates.But his entrepreneurial path didn’t stop...2025-03-0545 minThe Aspiring SolopreneurThe Aspiring Solopreneur171. How We Built LifeStarr (Without Breaking the Solopreneur Rules!) - Sound Bite EpisodeEver wondered how LifeStarr operates behind the curtain? In this episode, Carly and Joe peel back the layers, answering your burning questions about how they make money, work with contractors instead of employees, and navigate the challenges of running a business while keeping flexibility at the core. Plus, they tease some BIG things coming soon—including an exciting way for solopreneurs to find the right people to work with. Oh, and did we mention a book deal? 🎉If you're a solopreneur (or thinking about becoming one), this is a must-listen. Tune in no...2025-02-2013 minThe Aspiring SolopreneurThe Aspiring Solopreneur169. Solopreneurs, Stop Drowning in Tasks—Here’s Your Lifeboat - Sound Bite EpisodeFeeling overwhelmed by emails, tasks, and an endless to-do list? You're not alone! In this sound bite episode, we dive into Getting Things Done (GTD)—a life-changing productivity system that can help you clear mental clutter and take control of your work.Joe Rando shares how he discovered GTD out of pure necessity and how its simple yet powerful framework transformed the way he works. If you’re struggling to stay organized and productive, this episode is a must-listen!Being a solopreneur is awesome but it’s not easy. It's hard to get...2025-02-1308 minThe Aspiring SolopreneurThe Aspiring SolopreneurEpisode 167. The Power of No: Why Turning Down Work Can Make You More Successful - Sound Bite EpisodeWhat if we told you that turning down a million-dollar deal could actually be the best business decision you ever make? Sounds crazy, right? But in this sound bite episode, Joe and Carly dive into why saying no—to the wrong projects, the wrong clients, and even the wrong skill sets—can be the key to building a thriving, fulfilling business. If you’ve ever struggled with people-pleasing, burnout, or taking on work that doesn’t align with your goals, this episode is a game-changer. Tune in now and learn how to embrace the power of no!...2025-02-0611 minThe Aspiring SolopreneurThe Aspiring Solopreneur163. This Simple Mindset Shift Will Transform Your Solo Career Forever - Sound Bite EpisodeIn this quick but powerful sound bite episode, Carly Ries and Joe Rando tackle one of the most important distinctions for anyone considering solo entrepreneurship: freelancer vs. solopreneur. What sets them apart? Why does it matter? And most importantly, how can you transform your mindset—and your approach—to stand out in a crowded market?Whether you're stuck chasing gigs on platforms like Upwork or dreaming of building a thriving personal brand, this conversation is packed with actionable insights to help you shift from trading time for money to building a business that's truly yours. Plus, don't miss...2025-01-2306 minThe Aspiring SolopreneurThe Aspiring Solopreneur162. The Secrets to Solopreneur Efficiency: How to Reclaim Hours Each Week with Will ChristensenWe’re diving straight into the heart of what matters most—your time. In this episode, Carly, Will, and Joe are rolling up their sleeves to tackle the number one solopreneur struggle: wasting precious hours on tasks that don’t serve your growth. From automating your email (yes, you can escape that inbox vortex!) to figuring out what truly lights you up, we’re laying out a game plan to make 2025 your most efficient year yet.Stick around as Will drops game-changing advice, like his "15-1-1-5 Rule." This one’s packed with pract...2025-01-2146 minThe Aspiring SolopreneurThe Aspiring Solopreneur161. Plan Your Leap from Corporate to Solopreneurship the Smart Way - A Sound Bite EpisodeAre you ready to break free from the 9-to-5 grind and turn your passion into your livelihood? In this sound bite episode of The Aspiring Solopreneur, hosts Carly Ries and Joe Rando dive into the exciting—and sometimes daunting—journey of solopreneurship. They share their own cautionary tales, practical tips, and cheerleading moments to inspire you to make the leap with confidence.From planning your transition while still employed to nailing down a lead generation strategy and understanding the hidden challenges of going solo, Carly and Joe offer a roadmap to success. Whether you’re conside...2025-01-1711 minThe Aspiring SolopreneurThe Aspiring Solopreneur160. The Path to Financial Confidence in Solopreneurship with Danielle HendonIn this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando are joined by Danielle Hendon, a CPA and owner of 4 Corners CFO, with a refreshingly approachable vibe. Danielle breaks down intimidating money matters into digestible nuggets of wisdom, starting with what it means for a business to be “bankable.” Spoiler: It’s about setting yourself up for financial support before you need it!Danielle spills the beans on why debt isn’t the villain it’s made out to be—it’s all about intention. With anecdotes, practical tips, and a framework for mastering your business finan...2025-01-1430 minThe Aspiring SolopreneurThe Aspiring Solopreneur159. The Roadmap to Reliable Income for Every Solopreneur - Sound Bite EpisodeFeeling like you’re constantly chasing your next paycheck or running out of time to grow your business? You’re not alone! In this short episode, Carly and Joe dive into the game-changing potential of recurring revenue for solopreneurs. From Joe's firsthand experience building subscription-based businesses to Carly's actionable tips for keeping your pipeline full, you’ll learn how to create financial stability, reduce your selling time, and focus on doing what you love. This episode offers creative strategies and insights to make recurring revenue work for you. So, be sure to tune in!Bein...2025-01-0909 minBehind Their Success: Advice For EntrepreneursBehind Their Success: Advice For Entrepreneurs52: When is it Time to Pivot in your Business?In today’s episode, we have on Joe Rando from Lifestarr to talk about the missing pieces he saw in soloprenuer needs. We cover the common challenges of lead generation, sales, and managing a business for a better work-life balance. We talk about how to not trade your corporate job just to build a business prison and to building a business that fits your life.  We end talking about when is it time to transition in your business and the most important question, should you?Connect with Joe:Lifestarremail: joe@lifestarr.com2024-12-1631 minThe Aspiring SolopreneurThe Aspiring Solopreneur147. Sound Bite: Why Hosting Events May Be A Solopreneur's Best Marketing Tool YetHosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that’s hard to replicate. There’s just something special about coming together, sharing ide...2024-11-2808 minThe Aspiring SolopreneurThe Aspiring Solopreneur143. Sound Bite: Why Is Lead Nurturing Often Overlooked When It's So Important?Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing. As a solopreneur, your leads are more than just names on a list—they’re potential partners, loyal clients, and future advocates for your brand. But here’s the thing: if you’re not actively nurturing those connections, you’re missing out on the full potential of your network and the lasting relationships that can help take your business further.In this episode, Joe and Carly quickly discuss all of this and quick wins...2024-11-1410 minThe Aspiring SolopreneurThe Aspiring Solopreneur132. Sound Bite: Our Favorite Productivity Hacks You May Have Never Heard OfStaying busy as a solopreneur is one thing, but being productive is something entirely different!Sure, you've heard all the basics – time blocking, to-do lists, and the Pomodoro technique...but I bet you haven't heard of Carly's favorite productivity hack that she shares in this episode (it may even be a little TMI!)!In this short episode, she and Joe share their favorite hacks that you can't always get from a simple Google search. They go beyond the obvious to uncover hidden gems that will have you wondering why you didn’t start using them soon...2024-10-0308 minThe Aspiring SolopreneurThe Aspiring Solopreneur131. ⭐ Biggest Takeaways for Solopreneurs from INBOUND 2024 with George B. ThomasThis podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.Fro...2024-10-0137 minThe Yours Truly PodcastThe Yours Truly PodcastThe Internet of Humans, Podcasting, and Media’s Future with Rando Aphrael | The Yours Truly PodcastIn this special episode of The Yours Truly Podcast, host Christian Baxter and guest, Aphrael, embark on a thoughtful journey through modern content creation and the growing influence of the "Internet of Humans." They delve into the cultural and social impacts of Jordan Peterson, analyze the monetization of media, and discuss the generational divide in the perception of online content. This wide-ranging conversation covers the past and future of podcasting, with insights on authenticity, growth, and the importance of fostering community. Aphrael shares personal reflections on attending the Northwestuary Conference and muses on how thought leaders like Joe Rogan...2024-09-301h 58Amplify Your AuthorityAmplify Your AuthorityHow Solopreneurs Can Start and Grow Their Company of OneHow solopreneurs can start and grow their company of one.Becoming a solopreneur is a dream come true for many who want independence, flexibility, and freedom from the 9-to-5 grind.In this podcast, I dive into the world of solopreneurship with the visionary Joe Rando, the founder of Lifestarr.Joe brings his extensive experience in technology and real estate to the forefront, sharing insights on how modern solopreneurs can thrive by leveraging technology and community. In this podcast episode, we discussed:Strategies for Solo Success:2024-05-1548 minThe Aspiring SolopreneurThe Aspiring Solopreneur103. How To Overcome Social Media Posting Anxiety as a Solopreneur with Lauren LittJoe and Carly are slowly warming up to social media, but it certainly isn’t their comfort zone. Figuring out where your audience is and how to effectively communicate with them is a challenge.Growth can seem to take forever. And just when you think you’ve cracked the code, an algorithm changes. So what are you supposed to do?Today we are joined by Lauren Litt, of Lil Shameless Plug, who runs a business helping entrepreneurs who hate social media, but know they need it for their business. Sound familiar?We invi...2024-04-0935 minThe HumanistThe Humanist#18: Navigating Solopreneurship: A Dialogue with Joe Rando on "The Humanist" PodcastIn "Joe Rando's Diverse Journey," Ken Stearns, the esteemed host of "The Humanist" podcast, orchestrates a masterful exploration of Joe Rando's entrepreneurial voyage. Ken's commanding presence as the show's anchor is evident from the outset, as he deftly steers the conversation through the highs and lows of Joe's multifaceted career trajectory. With his signature blend of probing inquiry and genuine empathy, Ken creates a dynamic space for introspection and revelation, inviting listeners to embark on a profound journey of self-discovery alongside his guest.Throughout the episode, Ken's expertly crafted questions serve as catalysts for deeper exploration...2024-04-0455 minThe Aspiring SolopreneurThe Aspiring Solopreneur99. Should I Quit or Keep Going As A Solopreneur? With Joe Rando and Carly RiesFolks, our 100th episode is next week. Can you believe it? As we lead up to this big celebration, we wanted to re-post an old show that we think is very important. Our company, LifeStarr, supports solopreneurs in all phases of their solo businesses and as much as we are cheerleaders for running a company of one, that doesn't mean everybody is cut out for it...and that's OK. But that begs the question...when do you keep going and when do you throw in the towel and realize solopreneurship isn't right for...2024-03-0526 min