Shows
PocketGamer.biz PodcastSticky, Loveable, and Loyal: How Developers Create Winning Games with Psychological SegmentationAccurate segmentation makes the difference between a good game and a great one, but with the declining availability of third-party data, developers face mounting challenges in finding strategies that drive installs and reduce churn. The opportunity? Psychological segmentation, which taps into player motivations and traits rather than relying on surface-level demographics or behaviors.
This week, Joe Schaeppi, CEO and Co-Founder of Solsten, joins our hosts Peggy Anne Salz and Brian Baglow to reveal how this approach gives developers a winning edge. From understanding the "why" behind player behavior to uncovering untapped personas and creating experiences that truly...
2024-11-2653 min
The Here's Waldo PodcastImplementing Psychology as the Cornerstone of Game Development Success with Joe Schaeppi of SolstenJoe Schaeppi is the CEO and co-founder of Solsten and is on a mission to fundamentally change the way that humans connect. With a strong background in psychology, he leverages his expertise in human behavior and motivation—gained from leading UX strategy at McCann and his impactful work as an adventure-based psychotherapist—Joe is pioneering the use of video games for cognitive assessment, which opens up new possibilities for patient retention, preventative care, and even mental health diagnostics and treatment. 🎮 Tune in to discover how Solsten's data-driven insights reveal what truly makes players tick, capturing 400+ psychological data points...
2024-10-2246 min
Tech Optimist: An Alumni Ventures Podcast#43 - Meet the Start-Up With the AI Engine Transforming Customer UnderstandingIn this episode of the AV Tech Optimist podcast, join Managing Partner Greg Baker and Joe Schaeppi, Co-founder and CEO of Solsten, as they explore innovative ways to enhance human-computer interactions through AI-driven psychological insights. Discover how Solsten leverages gaming dynamics to understand and predict human behavior, providing businesses with tools to create deeply engaging and personalized user experiences. Tune in to learn how this technology is not only transforming entertainment but also offering profound implications across various industries.Joe encourages the Alumni Ventures community to explore Solsten's Navigator platform, which offers unique psychological insights into...
2024-08-2251 min
Product TalkEP 439 - Solsten CEO on Optimizing Product Design and Marketing With Psychology and AIHow can product design and marketing be optimized with psychology and AI? In this episode hosted by Nacho Andrade, Solsten CEO & Co-Founder Joe Schaeppi speaks on his background in UX design, clinical psychology, and adventure therapy, and how that blend of skills informs his approach to product development. He highlights the limitations of demographic and behavioral data in predicting customer behavior, and explains how Solsten uses AI and psychology to provide companies with more accurate insights to optimize their product design, marketing, and advertising. Joe also offers his thoughts on the role of AI in creativity and the future...
2024-08-0940 min
Deconstructor of FunAI Integration, Psychological Insights & Market Trends with Founders of SolstenJoin host Mishka Katkoff on the Deconstructor of Fun podcast as he talks with Solsten founders Joe Schaeppi and Bastian Bergmann. They discuss the latest gaming industry trends, the importance of change management, and the critical role of audience resonance. Learn how AI enhances studio efficiency, the value of a measured approach, and how Solsten uses psychological data to improve user experiences, along with insights from unique data sets.
00:00 Introduction
01:08 Market Overview and Challenges
06:44 Attention and Engagement in Gaming
12:29 Marketing and Brand Positioning
32:05 The R...
2024-07-081h 24
Business of Apps Podcast#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTestingOk, a bit of a mental gymnastics - imaging you’re holding a smartphone in your hand and you’ve just purchased it. You’ve unpacked it, turned on and now browsing through its default apps and checking out its features. You’re consciously taking mental notes on features that tick off boxes for you - that is the rational part. Right, but don’t you notice that holding that phone in your hand makes you feel good?
We, human beings, are driven by emotions, even on occasions when you feel like you are strictly rational, your decisions...
2024-04-2945 min
The POZCAST: Decoding Success with Adam PosnerMaximizing Human Potential: The Revolutionary Intersection of Gaming, Mental Health, and AI Tech with Joe Schaeppi(00:00) Harnessing Inner Tenacity With Joe Sheppi(03:32) Fascinating Background and Career Paths(09:06) Balancing Ethics in Digital Interaction(13:55) Navigating Technological Evolution and Human Potential(20:41) The Importance of Play and Wellness(31:59) AI, Wisdom, and Generative Thinking(39:29) Hiring and Growth
2024-04-1252 min
Bits of Signum, Creator StoriesSolsten: Adventuring into the Psychograph for GamesKnowing and understanding your audience is a foundational principle to building a great game or great business. But how well do we all actually know and understand the people we are building for? How often are we straying and building games more for ourselves than our audience? And how much are we unknowingly building for the past version of our audience and not their future selves?
In this episode of Bits of Signum, Angela and Eliza are joined by Solsten Founder and CEO Joe Schaeppi to break down some of these questions and learn how he and...
2024-04-1059 min
The Broken BrainAdventure, Eustress, and Video Games with Joe SchaeppiJoe Shaeppi is a therapist who uses adventure and adrenaline to amplify trauma recovery. This triggers a type of stress known as Eustress, or healthy stress. He also discusses the use of technology in psychological assessment, and the research behind the heathy aspects of playing video games. Follow his work, or use the free assessment tools on his website: https://solsten.io/ -------------- Consider supporting The Broken Brain, get bonus materials, and promote access to mental health care by visiting www.dwighthurst.com/support
2024-03-191h 16
Wild Business Growth#269: Joe Schaeppi – Video Game Brain Tester, Co-Founder of Solsten Joe Schaeppi, the Co-Founder and CEO of Solsten, joins the show to share his journey from performing adventure-based psychotherapy to pioneering cognitive assessments using video games. Hear the most interesting things we can learn about humans through video games, the science behind the flow state, how American cities were designed, the power of psychographics, and the Wildest theories about the universe. Connect with Joe at Solsten.io, WellBeing.Solsten.io, and on LinkedIn
2024-01-1046 min
Wild Business GrowthJoe Schaeppi – Video Game Brain Tester, Co-Founder of SolstenJoe Schaeppi, the Co-Founder and CEO of Solsten, joins the show to share his journey from performing adventure-based psychotherapy to pioneering cognitive assessments using video games. Hear the most interesting things we can learn about humans through video games, the science behind the flow state, how American cities were designed, the power of psychographics, and the Wildest theories about the universe. Connect with Joe at Solsten.io, WellBeing.Solsten.io, and on LinkedIn
2024-01-1046 min
The Human Performance Edge28 - Embracing Failure and Creating Psychological Safety, with Joe SchaeppiIn this podcast episode, Dr. Jonathan H. Westover talks with Joe Schaeppi about embracing failure and creating psychological safety.Joe Schaeppi (https://www.linkedin.com/in/schaeppi/) is a visionary in human cognition who wants to fundamentally change the way brands and audiences connect. As the CEO and founder of Solsten, an AI-powered tool for human-centric experiences, Joe is pioneering the use of video games for cognitive assessment, opening up new possibilities for not only the gaming industry but for mental health diagnostics and treatment. Armed with his experience leading UX strategy for Big Fish Games and...
2023-12-1134 min
Professor Game PodcastJoe Schaeppi Understanding Players to Make Better Games | Episode 317Meet Joe Schaeppi, a visionary in human psychology who wants to fundamentally change the way brands and audiences connect. As the CEO and founder of Solsten, an AI-powered platform for human-centric experiences, Joe is pioneering the use of video games for cognitive assessment, opening up new possibilities for not only the gaming industry but for mental health diagnostics and treatment. Armed with his experience leading UX strategy for Big Fish Games and MRM // McCann and his impactful work as a startup advisor, adventure-based psychotherapist, and ski ambassador for The North Face, Joe intrinsically understands the power of a people-first approach...
2023-12-0449 min
Global Leadership ConversationsEmbracing Failure and Creating Psychological Safety, with Joe SchaeppiIn this podcast episode, Dr. Jonathan H. Westover talks with Joe Schaeppi about embracing failure and creating psychological safety.Joe Schaeppi (https://www.linkedin.com/in/schaeppi/) is a visionary in human cognition who wants to fundamentally change the way brands and audiences connect. As the CEO and founder of Solsten, an AI-powered tool for human-centric experiences, Joe is pioneering the use of video games for cognitive assessment, opening up new possibilities for not only the gaming industry but for mental health diagnostics and treatment. Armed with his experience leading UX strategy for Big Fish Games and MRM // McCann and...
2023-11-1331 min
Human Capital LeadershipS48E2 - Embracing Failure and Creating Psychological Safety, with Joe SchaeppiIn this podcast episode, Dr. Jonathan H. Westover talks with Joe Schaeppi about embracing failure and creating psychological safety.
Joe Schaeppi (https://www.linkedin.com/in/schaeppi/) is a visionary in human cognition who wants to fundamentally change the way brands and audiences connect. As the CEO and founder of Solsten, an AI-powered tool for human-centric experiences, Joe is pioneering the use of video games for cognitive assessment, opening up new possibilities for not only the gaming industry but for mental health diagnostics and treatment. Armed with his experience leading UX strategy for Big Fish Games and...
2023-10-2030 min
Games Growth with UppticWTF is Biopsychosocial Gaming? (Solsten)
In science, biopsychosocial factors are physical, psychological, and social factors that impact an individual. What does this have to do with gaming?
Joe Schaeppi, Founder and CEO of Solsten, connects the dots in this episode. Joe has a background in both psychology and gaming – starting out as a psychotherapist before moving into gaming as the Sr. Manager of User Experience at Big Fish Games. At Solsten, Joe and his colleagues are building an AI-powered platform to better understand individuals – pioneering the use of video games for cognitive assessment and working with companies to create healthier and livelier experiences for game...
2023-09-2847 minBusiness of Apps Podcast#165: The psychology of app user acquisition with Joe Schaeppi, CEO & Co-Founder at SolstenApp User Acquisition. Gosh, this topic has been covered so heavily precisely because only via acquiring new users for the app does it becomes possible to build a sustainable app business.
Fine.
So we’re talking about acquiring new users, and new people to use the app, right? But what happens when app marketers dive deep into their app marketing strategy, their investors’ expectations, and a ton of possible issues that may show up on the way to success? Right - they begin to think about people who will be using their app as numbers.
2023-09-2556 min
People First Leaders349 - Exploring the Impact of Technology on Audience Understanding with Joe SchaeppiIn this episode, your host Doug Utberg speaks with Joe Schaeppi, CEO and co-founder of Solsten, about the importance of building human-first experiences and using technology to understand people better. Joe explains how adventure-based psychotherapy uses adventure settings and play to gain insights into individuals' psychology. He also talks about Solsten's focus on games as a means of understanding human behavior and promoting cognitive benefits. He emphasizes the accessibility of games and their positive impact compared to passive media consumption.If you want to know more about Joe's work, click HERE.If you’re...
2023-09-2244 min
Naavik Gaming PodcastAI and Player Psychology“Show me how you play, and then I’ll tell you who you are”, says Joe Schaeppi, CEO and Co-Founder of AI powered studio Solsten. Today, Joe, Alex, and Kishen Patel, the author of “The Infinite Power of Play” in collaboration with our partners at Lightspeed, talk about the use cases of AI in games (#1: Cost and Time Reduction, #2: New Genres of AI Powered Games), what it means to understand not only player behavior but the psychographics of your player demo, and where we actually are in any of this becoming a day to day reality. Are AI NPCs re...
2023-09-101h 01The Anthropology NewspaperThe Intersection of AI, UX, and Human Experience
In this episode, Joe Schaeppi explores the concept of designing human-centric experiences and the intersection of AI, design, and technology. He shares his journey toward designing experiences that pr…
2023-09-0700 min
This Anthro LifeBuilding Regenerative Experiences: How Cognitive Data can Revolutionize DesignAre you ready to discover the untapped potential of cognitive understanding in design and technology? Join us in this episode of This Anthro Life as we explore the transformative impact of incorporating cognitive understanding and data alongside behavioral data into the creation of engaging experiences. Our guest, Joe Schaeppi, a leading expert in human insight and cognitive understanding, will guide us through the fascinating world of regenerative experiences, sustainable design, and the power of the flow state.In this thought-provoking conversation, we dive into the evolution of systems and technology, the psychology behind gaming, and how cognitive understanding...
2023-09-071h 47
Deconstructor of FunMASTERING
COMPANY GROWTH with JOE SCHAEPPI, CEO & Co-Founder of SolstenIn this power-packed episode, Joe Schaeppi shares his secrets of success for business leaders, founders, and innovators. From mastering board meetings to becoming the ultimate hub for innovators, building cultural diversity, nurturing empathy, and cracking the code on tricky interviews, this episode is a goldmine of invaluable insights to sharpen your entrepreneurial skills and propel your company to greater heights.
Whether you're an aspiring entrepreneur or a seasoned founder, tune in to level up your game!
2023-09-041h 47
Lights On Data ShowBuilding the Future of Audience IntelligenceCompanies know how important it is to inherently understand their customers, yet they rely on surveys, testimonials, or customer service calls to gather intel. In reality, language is not the most authentic way to understand humans. Play is. With one of the largest psych databases in the world, Joe Schaeppi, CEO of Solsten, can dive into what it truly means to understand your customer and how Solsten is bridging the audience intelligence gap through the power of gaming.
In this episode you'll uncover why you know someone's true self when they are at play.
2023-08-1845 min
Game Dev Unchained0328: The Evolution of UX from Human Factors to Gaming with Joe SchaeppiSubscribe to Game Dev Unchained! Get access to subscriber-only episodes for a monthly subscription.
https://podcasters.spotify.com/pod/show/gamedevunchained/subscribe
About this episode:
Join Joe Schaeppi, a renowned UX expert who started his illustrious career running a usability lab in Switzerland, as he dives deep into the captivating realm of User Experience (UX) in gaming. Schaeppi uncovers the transformative journey of UX, from basic user interfaces to intricate player experiences that define modern gaming. Discover how games historically leaned on their sheer interactivity and why many still miss the mark today. Venture from World War II sonar systems to Apple's ic...
2023-08-0953 minGame Dev Unchained0328: The Evolution of UX from Human Factors to Gaming with Joe SchaeppiSubscribe to Game Dev Unchained! Get access to subscriber-only episodes for a monthly subscription.
https://podcasters.spotify.com/pod/show/gamedevunchained/subscribe
About this episode:
Join Joe Schaeppi, a renowned UX expert who started his illustrious career running a usability lab in Switzerland, as he dives deep into the captivating realm of User Experience (UX) in gaming. Schaeppi uncovers the transformative journey of UX, from basic user interfaces to intricate player experiences that define modern gaming. Discover how games historically leaned on their sheer interactivity and why many still miss the mark today. Venture from World War II sonar systems to Apple's ic...
2023-08-0953 min
BUILDERSJoe Schaeppi, CEO and Co-Founder of Solsten: $39 Million Raised Power the Future of Human-Centric ExperiencesIn today's episode of Category Visionaries, we speak with Joe Schaeppi, CEO and Co-Founder of Solsten, a digital experience optimization platform that's raised $39 Million in funding, about creating incredible human-centered experiences that generate insights way beyond basic demographic descriptions. With an immersive offering to track adaptive behavioral patterns and individual psychology, Solsten provides insights to help companies really understand and better serve the needs of their customers.
We also speak about Joe’s career path, which has taken him from medical emergencies to world-building game design, the central role of games in the future of generating human-oriented da...
2023-05-1737 minBUILDERSJoe Schaeppi, CEO and Co-Founder of Solsten: $39 Million Raised Power the Future of Human-Centric ExperiencesIn today's episode of Category Visionaries, we speak with Joe Schaeppi, CEO and Co-Founder of Solsten, a digital experience optimization platform that's raised $39 Million in funding, about creating incredible human-centered experiences that generate insights way beyond basic demographic descriptions. With an immersive offering to track adaptive behavioral patterns and individual psychology, Solsten provides insights to help companies really understand and better serve the needs of their customers.
We also speak about Joe’s career path, which has taken him from medical emergencies to world-building game design, the central role of games in the future of generating human-oriented da...
2023-05-1737 min
Deconstructor of FunAdvanced Audience Understanding with Joe Schaeppi, CEO of SolstenJoe Schaeppi, CEO of Solsten (ex-12Traits) is back on the podcast discussing how the top game companies in the industry use advanced audience understanding to acquire and engage their players.
Links:
Solsten
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Deconstructor of Fun Slack Group
Host:
Mishka Katkoff
Sponsors:
Google, ironSource, Appsflyer, PlayerWon, Xsolla
2022-01-261h 15
Elite Game Developers PodcastJoe Schaeppi and Bastian Bergmann — Understanding your playersIn this episode, I'm talking with Joe Schaeppi and Bastian Bergmann, the founders of 12traits, a company that helps you discover and analyze your audience. I've been following the development of 12traits since my Next Games days, and the service is incredibly valuable for service-based games. In this discussion, we discuss identifying your actual audience, excluding groups that won't stick to your game, and how games can grow when you better understand your players.
2021-10-1854 min
Deconstructor of FunMarketability Will Make or Break Your GameThree facts:
1. Marketability (CPIs) is the single most important metric of your business case
2. You can optimize marketability early on extremely cost-effectively
3. Most of the gaming studios fail to understand the first point until it is too late and thus refuse to concentrate on the second point.
Marketability is perhaps the single biggest element of your game that you have direct control of and that can make - or break - your business case. Yet despite this, countless gaming studios fail to understand early enough who are their making their game f...
2020-11-231h 01
Deconstructor of FunYour Analytics Are Not Even Scratching the SurfaceWe're joined by Joe Schaeppi who is the CEO of 12trait. 12traits is a different kind of tool to understand your players. It doesn't look that much at what they did. Instead 12traits focuses on understanding the players through deep psychological insights.
Why is understanding your players more intimately important? Well, it allows you to create experiences which optimize for healthy long-term engagement that in turn drives the LTV. After all, our players’s best interest is your company's best interest.
2020-05-101h 06