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Joe Shelerud

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The Ad Project
The Ad ProjectInside Amazon Ads unBoxed: AI-Driven DSP, AMC, and the Future of Retail MediaRecorded live at Amazon Ads unBoxed, Joe Shelerud talks with Meredith Goldman, Director of Media Enablement at Amazon Ads, about the newest innovations across DSP, AMC, AI-driven creative, and audience expansion.They explore how Creative Agent and Ads Agent are lowering barriers for advertisers, how advertisers can use AI without replacing human expertise, and how AMC is becoming the central hub for measurement and optimization across the full funnel.Key Takeaways:How Amazon is using AI to democratize advanced advertising toolsCreative Agent’s role in scaling personalized, high-performing creativeAds Agent’s natural-language recommendations for audi...
2025-11-1718 minThe Ad Project
The Ad ProjectPart 2: AI Advertising Revolution: How ChatGPT Could Redefine Retail MediaIn Episode 173 of The Ad Project, Joe Shelerud continues the AI conversation with Ad Advance Software Engineer Roger Branham — expanding on how OpenAI’s Agentic Commerce Protocol could transform not just shopping, but advertising itself.They unpack:How ChatGPT and Gemini could evolve into major ad platformsWhat happens when generative AI gains deep insight into user behaviorThe tension between monetization and user trustThe future of pay-per-conversion models and hyper-personalized creativeHow these shifts could impact Amazon’s dominance in retail mediaAs AI transitions from tool to “agent,” Joe and Roger explore what the next era of dig...
2025-10-2425 minThe Ad Project
The Ad ProjectPart 1: AI and the Future of Online ShoppingIn this episode of The Ad Project, Joe Shelerud talks with Ad Advance Developer Roger Branham about how AI is disrupting eCommerce.They explore:ChatGPT’s new instant checkout and what it means for sellersHow the OpenAI x Stripe commerce protocol could reshape online transactionsWhy Walmart might adopt AI faster than AmazonHow data ownership, ads, and trust evolve in an AI-driven worldWhat smaller sellers should do to stay ahead of the next wave of online shoppingThis is a forward-looking, technical, and strategic discussion that every brand should hear as AI becomes part of th...
2025-10-1025 minThe Ad Project
The Ad ProjectUnlocking Amazon Ads’ Creative Studio: AI-Powered Ad CreationEpisode 170 of The Ad Project was recorded at Amazon Live Studios in New York City, where Joe Shelerud sat down with Destaney Wishon (BTR Media) and Jennyfer Guone (Amazon Ads) to discuss the launch of Creative Studio, announced at Amazon Accelerate.What you’ll learn in this episode:How Creative Studio streamlines ad creation from concept to final video or image asset.Why AI + Amazon retail insights help brands produce more authentic, relevant creatives.Practical use cases for small businesses, mid-market brands, agencies, and enterprises.How advertisers can accelerate speed-to-market, scale creative production, and unlock personalization.
2025-09-1721 minThe Ad Project
The Ad ProjectAMC, Audiences, and Analytics with Destaney WishonIn this special episode, recorded live at Amazon Live’s NYC studios, Joe Shelerud sits down with Destaney Wishon of BTR Media to explore:The rapid evolution of the Amazon Ads ecosystemHow AMC unlocks new insights like path to purchase and ad type overlapWhy audience targeting + analytics are reshaping strategyPractical ways brands can prioritize AMC without feeling overwhelmedDestaney is the CEO of btr media - check her LinkedIn for updates, new features, and helpful videos!👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
2025-09-1218 minBetter Advertising with BTR Media
Better Advertising with BTR MediaConnecting the Funnel with AMCAmazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed.Key Topics Covered:How Amazon is democratizing insights and creative tools for both small and enterprise...
2025-09-1118 minThe Ad Project
The Ad Project7 Things Every Brand Should Do Before Q4 HitsThe holiday season keeps starting earlier and stretching longer. That means brands can’t just focus on Black Friday and Cyber Monday anymore — they need a strategy that carries through continuous deal weeks. In this episode of The Ad Project, Joe Shelerud and Maarja Hewitt walk through a 7-step Q4 checklist:Budget pacing across a longer seasonInventory planning and forecastingCreative testing with urgency messagingStrengthening full-funnel advertisingMonitoring competitors and share of voiceExpanding beyond Amazon to Walmart & TargetMeasuring and adapting with AMC👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
2025-08-2223 minThe Ad Project
The Ad ProjectHow to Choose the Right KPIs for Your Amazon Advertising StrategyIn episode 164 of The Ad Project, Joe Shelerud (CEO) and Matt Wiklund (CTO) break down how to select the right KPIs for your Amazon advertising strategy—whether you’re selling high-ticket one-time purchases or repeat-consumable goods. They explore how ROAS, TACoS, new-to-brand metrics, and customer acquisition costs should flex based on your brand’s goals and product lifecycle.🔑 Key Takeaways:ROAS isn’t always the north star—context is key.TACoS is your go-to for measuring incrementality.New-to-brand ROAS and CAC matter more for consumables and repeat-purchase brands.Use LTV analysis to identify your highest-impact gateway products....
2025-07-1826 minThe Ad Project
The Ad ProjectAMC 101: Simplifying Amazon Marketing Cloud for BrandsIn this episode of The Ad Project Podcast, Joe Shelerud and Maarja Hewitt break down Amazon Marketing Cloud (AMC) in the simplest terms yet. AMC has become a buzzword in the advertising world — but what is it really, and why should brands care? Joe and Maarja cover everything from what a "data clean room" actually means, to how AMC allows advertisers to unify data across Sponsored Ads, DSP, and even Streaming TV.🔑 Key Takeaways:AMC offers a full-funnel view beyond last-click attribution.New tools and AI make AMC more accessible than ever.Brands can justify upper-funnel spend...
2025-07-0825 minThe Ad Project
The Ad ProjectPrime Day 2025: What 4 Days of Deals Means for Amazon AdvertisersPrime Day 2025 is going from 2 to 4 days—and advertisers need to be ready. In this episode, Joe Shelerud and Maarja Hewitt break down what this longer event means for budget pacing, conversion trends, and media planning. They explore performance data from past Prime Days, how the extended format could shift buyer behavior, and what strategies will help brands win this year.🔑 Key Takeaways include:Budget pacing strategies across four daysHow deal participation impacts conversion and ROASWhy Day 1 will likely still dominate in trafficPost-Prime Day opportunities for retargeting and LTV gains👉 Follow, subscribe, and connect with us o...
2025-06-1622 minThe Ad Project
The Ad ProjectWe’re Back! What’s Changed in Retail Media This YearThe Ad Project Relaunch: Retail Media’s Rapid Evolution & What Comes NextWe’re back! After a one-year break, The Ad Project returns with CEO Joe Shelerud and Director of Strategy & Insights Maarja Hewitt kicking off a new chapter — with a new studio, a growing team, and plenty to talk about.In this episode:The rise of Amazon Marketing Cloud: 5-year lookback, audience creation, and SQL GeneratorAmazon’s full-funnel push: from saturated Sponsored Ads to streaming and interactive video adsWalmart Connect’s big moves: brand conquesting, dynamic bidding, Vizio acquisition, and omnichannel strategyThe retail media netw...
2025-06-0320 minIntentwise Connect
Intentwise ConnectUnlocking new KPIs for growth with Amazon Marketing CloudBrands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s working right now—and how brands can leverage new KPIs to build their AMC roadmap.
2025-04-2128 minIntentwise Connect
Intentwise ConnectUnlocking new KPIs for growth with Amazon Marketing CloudBrands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s working right now—and how brands can leverage new KPIs to build their AMC roadmap.
2025-04-2128 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAmazon Marketing Cloud: Retarget Viewers & Cart AbandonersBadger Nation,  we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too.  A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters.
2025-04-0435 mineComFuel Podcast
eComFuel PodcastPaid and Search Trends, Gemini Deep Research & Building MoatsAre you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce business to creating a technology-enabled advertising company. We dive deep into how Amazon is becoming a formidable competitor against giants like Meta and Google, leveraging its vast data to revolutionize off-platform advertising. Listen in as we discuss the strategic use of Amazon's advertising capabilities—both on and off the platform—and look at how businesses can utilize Amazon's data-rich environment to enhance their adve...
2025-02-2840 minThe Ad Project
The Ad ProjectAI in Advertising: Balancing Innovation and AuthenticitySummaryIn this episode, Joe Shelerud interviews Corey Brown from buffaBRAND Marketing about AI image generation and its potential impact on advertising. They discuss the various tools available, the importance of having a strong creative foundation, and the challenges of using AI to generate realistic and effective images. They also explore the future of AI image generation and how it could change the industry. Overall, the conversation emphasizes the need for a balanced approach to AI, leveraging its capabilities while maintaining human creativity and authenticity.TakeawaysAI image generation is a rapidly...
2024-06-0327 minThe Ad Project
The Ad ProjectMaximizing Total Lifetime Value for Sustainable GrowthSummaryIn this episode, Joe Shelerud interviews Dan Brownsher from Channel Key. They discuss the current state of the e-commerce space, the challenges and opportunities for brands on platforms like Amazon, and the key factors that contribute to a brand's success. They emphasize the importance of high-quality products, brand building, and maximizing total lifetime value. They also highlight the need for brands to utilize upper funnel activities and measure them correctly. TakeawaysThe e-commerce space is still relatively early in its growth, and there are opportunities for brands to succeed.High-quality products, brand building...
2024-04-2528 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow to Achieve High Lifetime Value?🦡 Highlights ​​ Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁 We’ll see you in The PPC Den! 00:00 - Welcome 1:50 - S...
2024-03-2235 minThe Ad Project
The Ad ProjectAmplifying Authenticity and Value on Amazon - with Dom from SproutbriteSummaryIn this episode, host Joe Shelerud interviews Dom from Sproutbrite, an Amazon seller with a unique background in music and entrepreneurship. Dom shares his journey from a successful music career to starting his own business on Amazon. He discusses the challenges he faced, including financial setbacks and copycat competitors. Dom also emphasizes the importance of passion, authenticity, and creating value in the products and content he offers. TakeawaysPassion and authenticity are key in building a successful brand.Creating value and resonating with customers is more important than simply selling products.Challenges and...
2024-02-0833 minThe Ad Project
The Ad ProjectThe Dos and Don'ts of Advertising on WalmartSummaryIn this episode, Joe Shelerud and Melissa Barnstorf discuss Walmart advertising and the differences between Walmart and Amazon ads. They provide tips for getting started with Walmart advertising, including leveraging top-performing keywords from Amazon. They also share a case study of a brand successfully launching on Walmart. The episode concludes with an update on brand term targeting on Walmart and the early days of Walmart advertising.TakeawaysWalmart advertising has similarities to Amazon advertising, but there are also key differences in terminology and platform structure.When getting started with Walmart advertising, it can...
2024-01-2623 minThe Ad Project
The Ad ProjectInsights into Amazon Marketing Cloud and Data Clean RoomsIn this episode, Joe Shelerud is joined by Jack Lindberg from The Mars Agency to explore the intricacies of Amazon Marketing Cloud (AMC) and data clean rooms. They discuss the technical and analogical aspects of data clean rooms, highlighting their significance in maintaining privacy while sharing valuable data. The conversation delves into use cases, including ASIN purchase overlap reports and insights into customer behavior after viewing ads.Key Points:Understanding the concept of data clean rooms and their role in protecting privacy.AMC as a unique clean room where Amazon serves as both the...
2024-01-1731 minEcomm Breakthrough
Ecomm BreakthroughCracking the Amazon Code: Learn From Adam Heist's Brand Scaling SecretsAdam “Heist” Runquist is an e-commerce entrepreneur who helps others build, scale, sell, and invest in e-commerce brands. While working in the corporate world for NRG, a Fortune 300 energy company, he began sharing his knowledge of Amazon on his YouTube channel under the pseudonym Adam Heist. He also facilitates FBA Masterclass, an exclusive mentorship program designed to help people achieve success through Amazon FBA. For over four years, Adam served as Goal Zero’s Head of Operations and Supply Chain, influencing his Amazon journey. Adam is also an avid cyclist, which has inspired many of his e-commerce brands. In thi...
2024-01-021h 07The Ad Project
The Ad ProjectNavigating the Extended Holiday Landscape: Trends, Challenges, and StrategiesIn this episode of The Ad Project podcast, Joe Shelerud and Maarja Hewitt explore distinctive trends observed during the recent holiday season, comparing them to previous years. A significant focus is placed on the extension of holiday deals, as major retailers like Walmart and Amazon initiated Black Friday promotions as early as November. This departure from the conventional concentrated shopping period posed challenges for both consumers and advertisers.Key Discussions:Extended Holiday Deals: Joe and Maarja emphasize the shift towards a more prolonged holiday shopping season, highlighting major retailers extending Black Friday deals throughout November...
2023-12-2022 minVitamin A - Deine Dosis Amazon PPC
Vitamin A - Deine Dosis Amazon PPC🇺🇸 Special 🇺🇸 3 PPC-Profis enthüllen die Amazon-Highlights des JahresIn dieser Special-Folge haben Mareike und Florian noch eine Schippe draufgelegt und euch etwas ganz Neues mitgebracht. Zum ersten Mal in der Geschichte von Vitamin A haben sie internationale Amazon PPC-Profis eingeladen, um ihre persönlichen Highlights aus diesem Jahr mit euch zu teilen. 🎉Alle Themen der Episode im Überblick: Intro (00:00 - 01:30) Das ist das Lieblings-Amazon-Update von Steven Pope von My Amazon Guy (08:59)Welches Update hat Elizabeth Greene von Junglr so gar nicht gefallen? (15:53)Das war das Highlight von Joe Shelerud von Ad Advance (25:00)Zusammenfassung und Fazit (30:00)Links & Ressourcen:Wie sinnvoll ist das Hourly...
2023-12-2032 minThat Amazon Ads Podcast
That Amazon Ads PodcastAmazon PPC Debate: Is TACOS the King of PPC Metrics? Debate with Joe Shelerud and Phillip D’OrazioIn this special PPC debate episode, we’ve got TACOS on the menu. Joe Shelerud of AdAdvance and Philip D’Orazio state their case on why you SHOULD or SHOULDN’T use TACOS as your guiding metric on Amazon 🤔 Find out on this week’s episode of That Amazon Ads Podcast! 📨Connect with Joe: AdAdvance: https://www.adadvance.com/   LinkedIn: https://www.linkedin.com/in/joeshelerud/  📨Connect with Phillip: PDMG: https://palmettodigitalmarketinggroup.com/  LinkedIn: https://www.linkedin.com/in/phillipdorazio/ 
2023-12-1355 minThe Ad Project
The Ad ProjectA Conversation with Amazon Ads on Customization and Customer FocusSummaryIn this episode, Joe Shelerud interviews Dave Katz from Amazon Ads. Dave is a marketing technology strategist at Amazon Ads. He guides developers, product teams, and data practitioners to build scalable and effective technology. He has over 15 years of experience in the advertising technology industry working on both the buy and sell sides. As a former marketing analyst, Dave led the adoption of full-funnel attribution analytics for multiple large consumer and business brands.Key discussions in this episode include the evolution of the digital advertising space, the impact of privacy changes on advertising, and t...
2023-12-0730 minThe Ad Project
The Ad ProjectQ4 Trends: Black Friday, Sponsored TV, and the Shifting Landscape of Holiday ShoppingIn this episode of The Ad Project, co-founders of Ad Advance Joe Shelerud and Matt Wiklund discuss the upcoming Black Friday and Cyber Monday sales, highlighting the evolving trend of extended deal days beyond the traditional shopping holidays. They speculate on how this shift might impact consumer behavior, making it more challenging to decide when to make purchases.The conversation then transitions to the introduction of sponsored TV and upper-funnel video ads on Amazon. They explore the audience targeting and measurement advantages offered by streaming platforms compared to traditional TV. Joe and Matt emphasize the importance of...
2023-11-2025 minThe Ad Project
The Ad ProjectAmazon Video Advertising and Brand Stores: A Deep Dive with Keith O'BrienThis week on The Ad Project, hosts Joe Shelerud and Keith O'Brien discuss the dynamic world of Amazon e-commerce and advertising. Keith, an Amazon expert with nine years of experience, shares insights into the platform's evolution and the increasing significance of video advertising.The conversation covers Keith's background and journey within the Amazon ecosystem, from driving product reviews to founding his own agency. They reminisce about earlier strategies and set the stage for exploring the power of video advertising.The heart of the discussion revolves around the growing role of video ads...
2023-09-2926 minThe Ad Project
The Ad ProjectThe Truth About TACOS: What Advertisers Need to KnowThis week on The Ad Project, Joe Shelerud and Matt Wiklund take a pragmatic look at the world of advertising metrics - specifically TACOS. Joe has reservations about TACOS, and he'll explain why. Matt, on the other hand, sees its merits as a budgeting tool.Here's what you can expect:TACOS, which measures ad spend as a percentage of total sales, is introduced, and Joe raises some concerns about its usefulness.Joe argues that TACOS can be manipulated by advertisers and lacks a comprehensive view of advertising performance.Matt highlights TACOS' value as a metric for...
2023-09-2025 minThe Ad Project
The Ad ProjectElevate Your Amazon Game: Tim Jordan's Insights on External Traffic and MoreIn this episode of the Ad Project Podcast, host Joe Shelerud from Ad Advance welcomes guest Tim Jordan, Chief Community Officer at Carbon 6.Tim shares his journey from being a firefighter to becoming a successful Amazon seller and e-commerce expert. He discusses his experience in the industry, including building and selling multiple brands, consulting for service providers, and gaining a unique perspective on the e-commerce landscape.The episode's main focus is on driving external traffic to Amazon and the importance of leveraging it to boost organic rankings. Tim and Joe dive into Amazon's brand referral...
2023-09-0727 minPOWERS
POWERS#304 - Joe Shelerud - Co-Founder @ Ad Advance - Creating The Perfect Digital AdsJoe Shelerud is Co-Founder and CEO of Ad Advance, a digital advertising agency and Amazon Advertising Advanced Partner. Joe’s career in business and engineering quickly pivoted into the Amazon space after he started selling on Amazon back in 2014. After scaling his own 7-figure brand, Joe and his business partner founded their agency Ad Advance in 2017. Together with his team, Joe has helped brands all over the globe scale their brands. Joe is also the host of The Ad Project podcast, a show that helps eCommerce brands scale and push their advertising to the next level....
2023-08-241h 00POWERS
POWERS#304 - Joe Shelerud - Co-Founder @ Ad Advance - Creating The Perfect Digital AdsJoe Shelerud is Co-Founder and CEO of Ad Advance, a digital advertising agency and Amazon Advertising Advanced Partner. Joe’s career in business and engineering quickly pivoted into the Amazon space after he started selling on Amazon back in 2014. After scaling his own 7-figure brand, Joe and his business partner founded their agency Ad Advance in 2017. Together with his team, Joe has helped brands all over the globe scale their brands. Joe is also the host of The Ad Project podcast, a show that helps eCommerce brands scale and push their advertising to the next level....
2023-08-241h 00Vitamin A - Deine Dosis Amazon PPC
Vitamin A - Deine Dosis Amazon PPC#165 - Achtung! Folgst du diesen 10 schlechten Amazon PPC Tipps? ❌Vor der Sommerpause haben Florian und Mareike nochmal eine ganz besondere Folge für dich im Gepäck: Die 10 schlechtesten und dümmsten Amazon PPC Tipps, die immer noch verbreitet werden – u.a. sogar von Amazon selbst! Also Achtung: Diese Ratschläge solltest du NICHT umsetzen!Alle Themen der Episode im Überblick: Intro (00:00 - 01:35) Fail-Tipp #1: Nur Sponsored Products Kampagnen? Bitte nicht! (03:43)Fail-Tipp #2: Kampagnen Setup aufsetzen und nicht mehr optimieren (04:48)Fail-Tipp #3: Mit Amazon PPC starten – die Produktdetailseite kann warten (06:20)Fail-Tipp #4: “Benutze niemals bestimmte Match Types!” (07:58)Fail-Tipp #5: “Probiere doch einfach mal vCPM aus!" (10:11)Fail-Tipp #6: Einfach ausschalten, weil die Werbung nicht fun...
2023-08-0229 minThe Ad Project
The Ad ProjectPost-Event Tactics: Maximizing Ad Strategies After Major Shopping EventsThis week on The Ad Project, Joe Shelerud and Noah Salzl, Account Manager at Ad Advance, discuss key strategies for optimizing ads during and after major shopping events. They cover both upper funnel and bottom-of-funnel strategies to increase traffic, awareness, and conversions. Listeners will learn how to maximize their advertising efforts during these crucial periods.Discussions include: Upper funnel strategies for increasing traffic and brand awareness before major shopping events.Switching to bottom-of-funnel strategies on the day of the event to reengage interested customers and drive conversions.Utilizing Amazon Marketing Cloud to target cart abandonment shoppers...
2023-07-2624 minThe Ad Project
The Ad ProjectMastering Prime Day: Strategies for SuccessIn this podcast episode, Joe Shelerud and Matt Wiklund discuss various aspects of Amazon’s highly anticipated summer event – Prime Day.Join us as we explore tips and insights to button up your advertising strategy your before, during, and after this crucial event. From crafting offers to leveraging marketing tactics, we provide you with a comprehensive toolkit to maximize your Prime Day success.Key Discussions:Impact of deals on Prime Day performance: Running deals can significantly increase click-through rates and conversion rates, leading to higher orders. Brands that ran a deal saw a 30% increase in c...
2023-06-2825 minINspired INsider Podcast
INspired INsider Podcast[Top Agency Series] Tips For Better Advertising on Amazon With Joe ShelerudJoe Shelerud is the Co-founder and CEO of Ad Advance, a digital ad agency specializing in Amazon advertising. He has a business and engineering background and started selling on Amazon in 2014. Before Ad Advance, Joe was a Business Development Associate at Flint Hills Resources. He has a bachelor's degree in chemical engineering and worked as an engineer at Enbridge. Joe also has an MBA from the University of Minnesota. In this episode… Amazon is a huge marketplace with millions of sellers from around the world. So what do you need to do to make your Am...
2023-05-3049 minThe Ad Project
The Ad ProjectPart 2: Adapting to AI - Opportunities and ChallengesThis week on The Ad Project… AI & Advertising: Part 2 In this episode, Joe Shelerud and Sean Morgan, Digital Media Manager from Ad Advance, discuss the latest developments in AI and its impact on product search, search traffic, and advertising. They focus on the potential of AI and chatbots in helping users navigate and make purchasing decisions. Overall, the podcast explores the ways in which AI is changing the landscape of marketing and advertising and how businesses can integrate these new technologies into their strategies.Key Discussions:       Latest developments in AI for product search an...
2023-05-1028 minNews Marketing Fabio Antichi
News Marketing Fabio AntichiNews Marketing del 13 Aprile 2023 by Fabio Antichi oggi veramente imperdibili!! 🤪🍀 #NewsMarketing oggi veramente imperdibili!! 🤪In più!🟢Intervista a @Daniele Pugliese di Casa Surace. Come nasce? Le sfide? Quali consigli per chi inizia?https://www.youtube.com/watch?v=MZpzx-5u3BI🟢Ha raddoppiato il fatturato di TeamSystem. Intervista a Paolo Bacchini per parlare del sui metodohttps://youtu.be/YB209aDhUYM🥜 le persone in tutto il Brasile 🇧🇷 saranno in grado di pagare qualsiasi azienda direttamente da una chat WhatsApp Daniel Nunez Rodriguez✅ SEO Free product listings on YouTube? Tony Zara✅ Creare inserzioni automaticamente diverse per i vari target su Meta con l'AI? Michael Vittori✅ In...
2023-04-1315 minGrowth Think Tank
Growth Think TankCreating a Solid Office Culture to Drive Growth with Joe Shelerud at Ad AdvanceCreating a solid office culture can be challenging. As leaders during this time of the rise of remote and hybrid work, collaboration and a level of trust to have an in-office culture are necessary. Today’s guest is Joe Shelerud, co-founder and CEO of Ad Advance. Inc Magazine ranked his company #500 on the 2022 Inc 5000 list. Ad Advance is a digital advertising agency specializing in Amazon Sponsored Ads and DSP. They work with established eCommerce brands ready to invest in a more complex and custom approach to push their advertising to the next level. In this episode, Joe talk about cr...
2022-12-1923 minMerchantSpring Marketplace Masters
MerchantSpring Marketplace MastersPredictions for Walmart and 2022Joe Shelerud, CEO of AdAdvance shares his thoughts on Amazon Data, DSP and Walmart Selling
2022-10-1116 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Do I Get Started With Amazon DSP?The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Highway fun fact 2:20 Experience with Amazon DSP 5:30 How to get access to DS...
2022-04-2942 minSmart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow to 4X Your Digital Agency By Establishing the Right ProcessesWould you like to 4X your digital agency in less than 3 years? Joe Shelerud is the co-founder of the Amazon advertising agency Ad Advance. Joe was on the podcast two years ago talking about using automation to retain agency clients. Since then, he and his partner have managed to 4X their agency and have really seen the results of the processes they were just starting to implement two years back. In this new interview, Joe talks about growing the team, the agency's first key hires, the processes they implemented to train new team members, and much more. 3 Golden...
2022-01-3014 minSoul 2 Soul Business
Soul 2 Soul Business#218: Joe Shelerud - Talking Advanced Amazon PPC Tactics in 2022My guest today is Joe Shelerud.  Joe is an Amazon Seller as well as the co-founder and CEO of Ad Advance, which is a digital ad agency specializing in Amazon advertising. With a fully integrated targeting system, machine-learning algorithms, and efficient exception control, their campaigns consistently outperform the competition. Today we are going to talk about Joe’s journey and dig deep into PPC.   Link from the episode:  Udemy - https://www.udemy.com   Books Joe Recommend: ''The Compound Effect'' by Darren Hardy - https://www.am...
2022-01-271h 00The E-Comm Show
The E-Comm ShowDigging Data and Turning it Into a Strategy - Duluth Labs | Ep. #016In this 16th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Joe Shelerud from Duluth Labs and Ad Advance. Learn more about how our guest grew their company into a very profitable one thru gathering data and using it to their advantage. Tune in and enjoy today's episode of The E-Comm Show!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew...
2022-01-1933 minThe Ad Project
The Ad ProjectUsing Amazon DSP to Create an Advertising Ecosystem w/ Vitalii KhyzhniakHaving access to first-party data on customers' purchases can revolutionize your advertising strategy. For today's episode, we're excited to have advertising expert Vitalii Khyzhniak from Profit Whales join Joe Shelerud to discuss leveraging Amazon DSP data and building an advertising ecosystem. Key Items Covered:Rules of thumb when getting started with DSPAllocating budgets between different ad types Using DSP analytics to supplement Sponsored Ads Connect with Vitalii:LinkedIn: https://www.linkedin.com/in/vitaliikhyzhniak/Facebook: https://www.facebook.com/v.khyzhniakInstagram URL: https://www.instagram.com/khyzhniak_
2022-01-0524 minThe Ad Project
The Ad ProjectAmazon Advertising Recap 2021 with Destaney WishonThere have been quite some changes with Amazon Advertising this year. There were new targeting types, new ad types, changes in the user interface of the advertising dashboard, and much more. With all the new features, sellers and brands had more opportunities to leverage advertising and develop strategies to build a long-lasting brand. In today's episode, Destaney and Joe touched on the major shifts that happened this year and how sellers can optimize their strategies to stay on up of their advertising in 2022.Connect with Destaney: Website: https://betterams.com/ Youtube: htt...
2021-12-2228 minWizards of Ecom
Wizards of Ecom#130-What is Amazon DSP and Should Your Brand be Using it with Joe ShelerudAdvertising is both art and science. That is according to Joe Shelerud, owner and co-founder of Ad advance who has crossed paths with advertising when he realized that he can do more than the agencies he hired. Being a technical person that he is, he developed tools that would help his business. From then, his passion in advertising grew and helped people in many ways and he is gonna share them with us today. We've talked about Google ads. We've talked about Facebook ads. We've talked about PPC and various tools that help our Amazon business be...
2021-10-0438 minNews Marketing Fabio Antichi
News Marketing Fabio AntichiNews Marketing del 22 Settembre 2021 by Fabio Antichi🍀 #NewsMarketing poche ma buone hehehe! 😛 Segnalami le Tue news!Forse ho trovato il camper! 🤩 ma meglio super vintage o più razionale❓🧐🤔1🥜 E se copiassi un articolo traducendolo? Marco Giulio Mancini2✅ Come capire se un testo va bene lato SEO Francesco Margherita3✅ GoogleADS Nuovo giro di vite sulle display? Valerio Celletti4✅ Google cambiare tema WordPress può influire sulla SEO Fabrizio Sebastianelli 5🥜 Facebook si appresta ad entrare nel mondo Podcast di angelomarolla da Giorgio Tave6✅ Microsoft 'to replace journalists with robots Luisella Curcio 7✅ #Pinterest is Testing a Share to Facebook and Instagram Stories Feature Matt Navarra 8✅ Come...
2021-09-2203 minTwo Amazon Sellers and a Microphone
Two Amazon Sellers and a Microphone#148 - Q4 is HERE! Key Action Items Sellers Should Do Now With Amazon PPC with Joe ShelerudOn this episode we bring back one of our favorites, Joe Shelerud from AdAdvance. We wanted to talk to him specifically about action steps to take right now to get ready for what looks to be a HUGE Q4 on Amazon. We also dive into DSP advertising and what to do there to prepare for the shopping season. You can check out Joe all over social media and on his website: adadvance.com Make sure to subscribe to the podcast so that you are notified of new episodes! 🔥Sellozo has an Amazing set of...
2021-09-1450 minCrossover Commerce
Crossover CommerceTalk DSP to me: Amazon Demand Side Platform Basics ⎜ Ad Advance ⎜ EP 91Ryan Cramer of Crossover Commerce talks with Joe Shelerud of Ad Advance about Amazon DSP and the platform basics.---Crossover Commerce is Presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong Payments:✅ Crossover Commerce @ https://www.facebook.com/CrossoverCommerce✅ YouTube @ https://www.youtube.com/c/PingPongPayments✅ LinkedIn @ https...
2021-08-2356 minFinding Fire
Finding FireAdvancing Amazon Ads with Joe ShelerudJoe Shelerud, co founder of Ad Advance, an Amazon advertising agency, is obsessed over finding the most effective Amazon advertising strategies and building a system around them. In this episode, we dive into how an introverted chemical engineer developed a local team-based culture to help Amazon sellers grow their business globally. 
2021-08-1148 minThe Ad Project
The Ad ProjectHow To Choose The Right Ad Agency In A Crowded MarketOverview Outsourcing any part of your business can be an intimidating step, especially if you don’t know the key pieces to look for when searching for support. When looking to choose an agency to partner with for advertising management, there are several important factors to consider when choosing one that’s right for you (or not choosing one!). In this episode, both Matt Wiklund and Joe Shelerud give you the information you need to confidently delegate your advertising so you can get back to the pieces of your business only you can do. Episode Highlights: 
2021-07-1429 minThe Ad Project
The Ad ProjectTACOS, Organic Ranking and Big Picture Thinking on Amazon with Lucas KwiatkowskiOverviewAmazon TACoS is a metric that tends to be put on the backburner when it comes to measuring success on Amazon. But, why? Understanding what this metric means and using it to set big picture goals can significantly help sellers set themselves up for success.  In this episode, Joe Shelerud and Lucas Kwiatkowski dive into TACoS, organic ranking, and how to properly prepare your brands for sale. About Lucas KwiatkowskiLucas started managing PPC over 7 years ago and loved it from the start. He still enjoys diving deep into the a...
2021-06-2326 minThe Ad Project
The Ad ProjectThe Ultimate Prime Day Planning Session - Live Episode with Joe Shelerud and Matt WiklundOverviewWith only a few days to Prime Day 2021, most sellers would’ve already planned what deals they’re running, set up coupons, and had conversations with their advertising team. The summer months are usually low for traffic across all e-commerce platforms, as people are focused more on being outside, soaking up the warmer months. Amazon sees this as an excellent opportunity to bring attention back to their platform by offering skyrocket deals over two days. In this episode, both Matt Wiklund and Joe Shelerud recorded a live episode where they talked through strategies to ensure sellers set...
2021-06-1533 minThe Ad Project
The Ad ProjectWhy You Should Be Using Bulk Files To Optimize Your Amazon AdsOverviewHow do you scale your ads after getting past the initial phase of setting up yourcampaigns manually? Like many sellers, you’ve probably heard a lot about bulkfiles. As the next step to stepping up optimizing your campaigns, we recommendutilizing bulk files. Bulk files help with making manual moves within yourcampaigns much easier while staying organized. It also allows you to analyzeyour entire advertising account in one spreadsheet, saving busysellers/advertisers a lot of time. In today’s epis...
2021-06-0928 minThe Ad Project
The Ad ProjectAmazon Advertising New Features And How They Are Changing The GameOverview The Amazon advertising sphere is constantly changing, and as Amazon advertising experts, we have to stay up to date so we can steer the ship in the right direction for our clients. Whether this includes changes to the reporting or targeting different audience types, being on top of these new features is key to setting yourself apart. Liran Hirschkorn and Joe Shelerud dedicated this entire episode to discussing the newest features Amazon has rolled out and how to utilize them.How to connect with Liran: LinkedIn Profile: https://www.linkedin.com/in...
2021-06-0239 minThe Ad Project
The Ad ProjectHow To Drive External Traffic To your Products On Amazon w/ Victor DwyerAs a seller, it's critical to get your products directly in front of your audience. Surprisingly, many sellers still depend solely on Amazon's organic traffic. If you're looking to take things to the next level, ad optimization and external traffic can really level up your advertising game.  In this episode, Joe Shelerud and Victor Dwyer, an Entrepreneur, Marketer, Amazon & Advertising specialist, talk through tips and strategies for Amazon Sponsored Display ads, how sellers can drive external traffic to their listings, iOS privacy updates, and Amazon attribution. As the Amazon world becomes more competitive, sellers must stay in the know...
2021-05-1124 minTwo Amazon Sellers and a Microphone
Two Amazon Sellers and a Microphone#87 - Amazon DSP Advertising with Joe Shelerud from Ad AdvanceOn this episode we discuss what Amazon DSP Advertising is, how it is different from Sponsored Product, Brand, and Display ads, and how you can use it successfully. Joining us for the discussion is Joe Shelerud, the CEO and Co-Founder of Ad Advance. Joe is an expert in all things DSP. DSP advertising is much more complex than SP, SB, and SD advertising, however, DSP offers you so much more control over what you can do and who you can target. Make sure to subscribe to the podcast so that you are notified of new episodes!
2021-04-1247 minIt\'s Always Day One
It's Always Day OneJoe ShelerudJoe specialises in Amazon Advertising. He builds long term strategies to set brands up for sustainable success.In this episode we discuss:Understanding relevancy on Amazon and how that is baked into your advertising strategyWhy everything comes back to conversion rateWhen do you switch from a launch campaign strategy to the long-term keyword harvesting strategyWhy there is no such thing as a good ACOSHow to broaden out your Amazon advertising funnelHow Amazon impacts your overall brand perfor...
2021-03-0926 minSmart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow Automation Can Help Retain Agency ClientsAre you often doing the same tasks over and over? Are you looking for a way to work smarter and be more efficient? Are you using automation to retain agency clients? Automation can eliminate some of the tedious tasks and help you focus on the things that really matter — your clients. In today's episode, we'll cover: 3 Reasons why you need to start automating now. 3 Areas where it just makes sense to automate. How your agency can get the most out of automation. Today I talked to Joe Shelerud, the co-founder and CEO of Ad Advance. Jo...
2020-02-1715 minPodcast Archives - MicroBrewr
Podcast Archives - MicroBrewrMicroBrewr 090: State of the podcast TRANSCRIPT: Welcome to MicroBrewr podcast. Where we talk about everything craft beer related, but especially for if want to start your own microbrewery or take your existing brewery to the next level. As usual, I’m Nathan Pierce, the host of MicroBrewr Podcast. So I just want to give you a short update today. This is going to be kind of a “state of the podcast” address to let you know some recent developments in my life that could potentially affect the future of MicroBrewr. So I just want to be transp...
2015-11-1700 minMicroBrewr
MicroBrewrMicroBrewr 090: State of the podcast TRANSCRIPT: Welcome to MicroBrewr podcast. Where we talk about everything craft beer related, but especially for if want to start your own microbrewery or take your existing brewery to the next level. As usual, I’m Nathan Pierce, the host of MicroBrewr Podcast. So I just want to give you a short update today. This is going to be kind of a “state of the podcast” address to let you know some recent developments in my life that could potentially affect the future of MicroBrewr. So I just want to be transp...
2015-11-1700 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 090: State of the podcast TRANSCRIPT: Welcome to MicroBrewr podcast. Where we talk about everything craft beer related, but especially for if want to start your own microbrewery or take your existing brewery to the next level. As usual, I’m Nathan Pierce, the host of MicroBrewr Podcast. So I just want to give you a short update today. This is going to be kind of a “state of the podcast” address to let you know some recent developments in my life that could potentially affect the future of MicroBrewr. So I just want to be transp...
2015-11-1714 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 043: BONUS Happy New Year TRANSCRIPT: Welcome to MicroBrewr podcast. We talk about everything craft beer related, with a focus for people looking at starting their own microbrewery or wanting to take their existing brewery to the next level. As usual, I’m Nathan Pierce, the host of MicroBrewr Podcast. This is going to be just a short review of the past year for MicroBrewr and also an update of my plans to start a brewery, because some people ask about that. Myself wanting to start a brewery, has sort of become the premise of a lot of Mi...
2014-12-3113 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 030: Hire a mobile canning system and put your beer cans on store shelves sooner Myles Stone was in his second year of medical school when he and Michael Mallozzi started Borderlands Brewing Co. in Tucson, Arizona with just $2,000. They both have full-time jobs besides the brewery, but they make it work. “Our secret,” says Myles, “Is to have wonderful people around us.” Water is scarce in the deserts around Tucson. Conservation is central to Borderlands Brewing Co. operations. They save water in the following ways. Cut water use one-third by running hot water in the heat exchanger, through cool water in a rainwater harvesting system. Save rinse-water by adjusting pH to use i...
2014-10-0741 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 025: A religious experience at the homebrew club In 2009 Erich Allen had a “religious experience” the first time he went to a homebrew club. He started brewing all-grain batches and made 7 beers in one week. Soon he had a dream to open a brewery. Then it became his passion, and then his obsession. So he and his wife visited 48 breweries around the nation to get advice before they converted a photography studio at their home into a 3-BBL nano brewery: Studio Brew in Kingsport, Tennessee. Erich tells great stories. He takes us on the long journey through the many permitting agencies. At first it didn’t seem...
2014-09-0249 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 021: The most expensive beer that’s been poured in Pinellas County, Florida Justin Stange opened 7venth Sun Brewery in Dunedin, Florida in January 2012. They’re contributing to the explosive growth of beer in Florida by focusing on consistency and creativity. 7venth Sun made the first canned Berliner Weisse in Florida. And their first beer sold for $203 per pint—the most expensive beer that’s been poured in Pinellas County, Florida! About his proudest moment as a brewery owner, Justin says: When I saw my beer being poured out in other accounts for the first time, that was really cool because then I felt amongst my peers, the other friends I have...
2014-08-0537 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 017: Work with customers to make award winning beer In this episode, I talk with Chris Goulet from Birdsong Brewing Company, in Charlotte, North Carolina. Chris and some friends were so impressed by 21-year-old homebrewer, Connor Robinson, that they started a brewery to showcase his beers. Birdsong Brewing Co. was just the fourth production brewery in Charlotte. Although they have been operating less than 3 years, they’re making award winning beer using customers’ ingredients, and they’re leading craft beer in the Charlotte metropolitan area. Birdsong will soon expand into a larger facility with a brewhouse 3 times the size of their current one. “Happy staff ma...
2014-07-0839 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 016: Nanobreweries rise up! In this episode I talk with Nick Ellis, founder and brewmaster at Opposition Brewing Co. in Medford, Oregon. In 2011 Nick was employed as a bookkeeper when he received notice that he would loose his job within a year. So he and his wife, Erin partnered with Dennis and Penni Poncia to start the nanobrewery in Oregon’s Rogue Valley. They began with a 0.5-BBL system, but soon moved up to a 1.5-BBL system. Now they’re getting ready to install a 7-BBL system and are planning to package beer for distribution. In the beginning, all 4 of t...
2014-07-0339 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 013: Meet your new host for MicroBrewr podcastMy name is Nathan Pierce, and I’m so happy to say I’ll be your new host for the podcast, taking over for Joe Shelerud. Thank you Joe, I’ll do my best to continue this great thing you started. In this episode I talk about: MicroBrewr podcast and the transition to a new host A little […] The post MicroBrewr 013: Meet your new host for MicroBrewr podcast appeared first on MicroBrewr.
2014-06-1015 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 013: Meet your new host for MicroBrewr podcast My name is Nathan Pierce, and I’m so happy to say I’ll be your new host for the podcast, taking over for Joe Shelerud. Thank you Joe, I’ll do my best to continue this great thing you started. In this episode I talk about: MicroBrewr podcast and the transition to a new host A little about the format going forward Update on my plans to start a brewery Most of this is covered in a recent blog. Transition to a new host I was shocked when I hear...
2014-06-1015 minMicroBrewr Podcast
MicroBrewr PodcastMicroBrewr 000: Welcome to MicroBrewr Podcast TRANSCRIPT: Welcome to MicroBrewr podcast. We talk about everything craft beer related, with a focus for people looking at starting their own microbrewery or wanting to take their existing brewery to the next level. Do you love craft beer? Are you fascinated by the variety of flavors in beer and the diversity of breweries? Have you ever wondered what it’s like behind the scenes of a working craft brewery? Do you dream of leaving your job and starting a brewery of your own? Then you are in the right place! About the ho...
2014-02-0110 min