Joe Thornley - Podcast Details

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DECODING AQ - Adaptability For The Future Of Work With Ross ThornleyDecoding AQ with Ross Thornley Feat. Rhett Power - CEO of Accountability Inc.CEO, Accountability Inc. | Executive Coach | Forbes ColumnistRhett Power is a globally recognized executive coach, author, and entrepreneur. He’s the CEO of Accountability Inc. and a Forbes columnist, where he helps startup founders and business leaders sharpen their strategic focus and drive high performance. Rhett is also a member of the Marshall Goldsmith 100 Coaches and the host of Best Seller TV on Apple TV.Rhett’s insights on leadership and accountability have made him one of the most sought-after coaches and thought leaders in the business world today.Rhett’s entrepreneurial journey began...2025-05-0644 min

DECODING AQ - Adaptability For The Future Of Work With Ross ThornleyDecoding AQ with Ross Thornley Feat. Charles M Jones - The Emotion Decoder & Emotion ScientistCharles is a Leadership Coach and Trainer on his own specific frameworks.I'd like you all to join me in welcoming Charles M. Jones, a pioneering emotion scientist with over 40 years of groundbreaking research on flow, empathy, negativity, trauma and stress. His journey began with a life-changing experience that set him on a path to understanding how we can transform fear and trauma into powerful tools for leadership and personal growth. Charles has developed innovative frameworks like Emotional Response-Ability™ that are revolutionizing how organizations cultivate empathetic leaders and improve workplace dynamics. Ro...2024-11-261h 05

Inside PRInside PR 557: Trends We’re Watching in 2022Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it’s not that dramatic, really. But Gini, Joe and I do talk about three of the trends we’ll be watching over the next 12 months: Natural language generation and AI writing assistants Values-based communication and leadership counsel Impact and consequences of social media algorithms Check it...2021-12-1425 min

Inside PRInside PR 554: Social Content Meets the Sound of SilenceHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order for them to achieve decent business results. That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, ‘The Incentives to Publish No Longer Reward...2021-10-0620 min

Inside PRInside PR 552: Envisioning Your New WorkplaceIt’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise. How will you communicate your decision to your team? Of course, there are no easy answers, but if you’re interested in our take, check out this episode of Inside PR. Gini Dietrich, Joe Thornley and Martin Waxman...2021-09-0818 min

Inside PRInside PR 551: The Future of the PR IndustryOn episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers. Listen to this episode to learn: Why you should stop using spreadsheets in favor of software to help you do your job; Media outlets continue to shrink and journalists no longer have beats—and what that means for your future, especially if you have...2021-09-0226 min

Inside P2Inside PR 553: The Future of the PR IndustryOn this episode 553 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face.2021-09-0126 min

Inside PRIPR 550: The Plumbing of the InternetOn this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt. These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work. And there are things that have transformed the way we’ve done business in the past 18 months. While we certainly used Google Video or Sk...2021-07-2921 min

Inside P2The Plumbing of the InternetOn this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt 2021-07-2821 min

Inside PRIPR 549: Why do Some PR Pros Do Bad Things?Look. Most communications professionals have the best intentions and behave in an honest and ethical way. But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry. Now, it’s not just communicators who are guilty of this. Certain journalists, media outlets, bloggers and influencers are also not as honest or transparent as they could be when it comes to conflicts of interest. And because social media has given us all a voice, we need to make sure we think through the consequences of how we use...2021-07-1418 min

Inside PRFavorite Tools for Comms Experts On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s easy for us to discuss our favorites, but if you don’t love something about the tool or your brain works differently, you’ll hate the tools we love. It’s more important that you and your team love t...2021-06-1723 min

Inside P2Favorite Tools for Comms Experts...IPR 547On this week's episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.2021-06-1523 min

Inside PRIPR 546: Inside PR is BackWell, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR. Why? To be honest we missed talking with each other about what’s new about PR, social media and digital marketing. We also missed hearing from you and being part of the FIR Podcast network community. Our one big change is we’ve moved to a biweekly or...2021-06-0825 min

From The West Barn: With Joe West & Mike ShimshackIan Thornley - Big Wreck - The Best Band People Don't Know About??!!! Podcast Best Of 2020!!!From The West Barn Best Of 2020! Joe & Mike talk with Big Wreck’s Ian Thornley! Topics include: His visionary work on Big Wreck & Thornley albums, the easy decision to make records that don’t follow trends, being influenced by guitar legends without ripping them off, guitar tones, pickups & amps, production decisions and creating space on records + More! "From The West Barn" is a weekly podcast hosted by Joe West & Mike Shimshack shot at The West Barn in Nashville, TN. It's available anywhere podcasts are available. West/Shimshack are both music industry vete...2020-12-2257 min

From The West Barn: With Joe West & Mike ShimshackIan Thornley - Big Wreck | Thornley - Killer Guitars, Killer Songs, Killer Vocals, Killer Records - Interview!Joe & Mike talk with Big Wreck’s Ian Thornley! Topics include: His visionary work on Big Wreck & Thornley albums, the easy decision to make records that don’t follow trends, being influenced by guitar legends without ripping them off, guitar tones, pickups & amps, production decisions and creating space on records + More! "From The West Barn" is a weekly podcast hosted by Joe West & Mike Shimshack shot at The West Barn in Nashville, TN. It's available anywhere podcasts are available. West/Shimshack are both music industry veterans that have seen the peaks and valleys of t...2020-10-3057 min

Inside PRInside PR 545: Autumn IntentSummer vacation is over - and it's time to fire up the Inside PR podcast.Continue Reading → The post Inside PR 545: Autumn Intent appeared first on FIR Podcast Network.2019-10-1515 min

Inside PRInside PR 544 – Mr Zuckerberg was otherwise engagedOn Inside PR this week: Open Government, open engagement and open data activists from around the world gathered in Ottawa. So did the grand committee of countries looking at the practices of the social platforms. But it doesn’t matter how many countries come together in one place — Mark Zuckerberg responds to no flag but his own. He was, once again, a no-show. Also, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media rela...2019-07-2117 min

Inside PRInside PR 543 – Algorithmic Accountablity and PrivacyOn this week's Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.Continue Reading → The post Inside PR 543 – Algorithmic Accountablity and Privacy appeared first on FIR Podcast Network.2019-07-1416 min

Inside PRInside PR 542: Welcome Dan YorkDan York joins the IPR Team We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson’s FIR podcast. And, if you didn’t know, his day job is as Director, Web Strategy, at the Internet Society. Gini, Joe and Martin are big fans of Dan’s reports. He provides a perspective that combines expertise in communications and marketing with strong technology underpinnings. When Shel and Neville announced that FIR would be moving to a m...2019-06-1220 min

Inside PRInside PR 541 – Gain a point. Lose a point.A change of pace for FIR The FIR Podcast is one of the longest continually-produced podcasts for communications pros. Since 2005, Shel Holtz and Neville Hobson have been providing insight into the communications trends and developments that are important to communications practitioners. But now they are dialing back their production schedule to once a month. And as podcast producers who have followed in their footsteps, we’re glad that they are continuing. Because if you are a communications pro, you’re sure to learn something useful with each and every FIR podcast. So, kudos Shel...2019-05-1317 min

Inside PRInside PR 540 – Private and Privacy aren’t the same thingIs Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”Continue Reading → The post Inside PR 540 – Private and Privacy aren’t the same thing appeared first on FIR Podcast Network.2019-05-0724 min

Inside PRInside PR 539: Google Takes a Pass and Cision thinks about a saleGoogle takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.Continue Reading → The post Inside PR 539: Google Takes a Pass and Cision thinks about a sale appeared first on FIR Podcast Network.2019-04-3012 min

Inside PRInside PR 538 – Roger McNamee is ZuckedThis week, we take a deep dive into Roger McNamee‘s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be done to create a healthier relationship between the giant entities that dominate search, social and tech. This should be a a must-read for anyone wh...2019-04-0223 min

Inside PRInside PR 537 – As radio fades, can podcasting survive the attention of advertisers?Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn’t even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn’t even noticed the shift in his media consumption – until his wife threw out the last radio in their house. A recent report out of the UK suggests that Joe isn’t alone: Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis. And among th...2019-03-2418 min

Inside PRInside PR 536: As newsrooms disappear…We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin. We also talk about the acceleration of job losses in journalism. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will s...2019-03-1825 min

Inside PRInside PR 535 – Facebook’s PR PushIn late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it. The post Inside PR 535 – Facebook’s PR Push appeared first on FIR Podcast Network. 2019-03-1231 min

Inside PRInside PR 534 – Know your ISP knows if you know what it knows about youThis week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.Continue Reading → The post Inside PR 534 – Know your ISP knows if you know what it knows about you appeared first on FIR Podcast Network.2019-02-1211 min

Inside PRInside PR 533: Be The Best You Can BeThis week on Inside PR, we talk about: Facebook’s commitment to supporting local journalism. (0:55) Using Alexa Flash Briefings for your communications program(5:51) our take on Gillette’s The Best Men Can Bevideo ad theme (15:44) Linkworthy Doing More to Support Local News, Facebook blog Facebook is funding more programs catering to local news publishers, Max Willens The Alexa Flash Briefing Guide for Communicators, Gini Dietrich Podnews.netand the Podnews podcast — a template for Alexa Flash Briefings? FeedlyNews Reader, an indispensable tool for communicators The Best Men Can Be, Gillette “No going back:” Viral Gillette ad sparks fierce rea...2019-01-2926 min

Inside PRInside PR 532 – We’ve got resolutionsIf you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself.Continue Reading → The post Inside PR 532 – We’ve got resolutions appeared first on FIR Podcast Network.2019-01-0714 min

Inside PRInside PR: Surviving the economic downturnThe past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn. So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas wi...2018-12-2729 min

Inside PRInside PR 530 – Breaking Up is hard to doDon’t Feed the Giants First, up on Inside PR this week, Martin points to Farhad Manjou’s final “State of the Art” column for the New York Times. Some smart advice for these digital times: Don’t just look at the product. Look at the business model. Avoid Feeding the Giants Adopt Late. Slow Down Don’t Look Now, But Your Apps See You Another blockbuster story from the New York Times (they seem to be making this routine.) This time, the Times stripped away any illusion that we may have had that those g...2018-12-2021 min

Inside PRInside PR 529: Damian Collins 1; Mark Zuckerberg 0 This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament. LinkedIn Stories — Putting wings on an elephant? LinkedIn is beta testing a Stories feature called Student Voices. On one level, it sounds like a good idea. However, if aimed at younger users who have seen Snapchat Stories as ephemeral content that enabled them to be spontaneous and genuine without fear of their mistakes showing up in a data cache. When th...2018-12-1020 min

Inside PRInside PR 528 – Facebook’s Big FailFacebook: Still Delaying. Still Denying. Still Deflecting. Two hours after we recorded last week’s Inside PR, the New York Times posted a bombshell report – Delay, Deny, Deflect – about Facebook’s management of legislators and manipulation of the truth. And in this report, they answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke – where are Facebook’s communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using? Making the world more open and connecte...2018-11-2621 min

Inside PRInside PR 527 Delay. Deny. DeflectFacebook’s Really Bad Behaviour Sometimes, the stars just align perfectly. When we recorded this episode of Inside PR, we did not know that, within hours, the New York Times would publish a bombshell storydelving into Facebook’s tactics to avoid full transparency and accountability for the existence and persistence of Russian troll activity and other bad acts on Facebook. In this episode, you’ll hear us discuss that the only truly satisfactory response on the part of Facebook must go beyond simple PR bromides to real actions that align with its promises. Something which the NY Times...2018-11-1925 min

Inside PRInside PR 526 – The Peril of Promiscuous FollowingThis week, on Inside PR 526, Gini Dietrich, Joseph Thornley and Martin Waxman discuss: Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini’s SpinSucks site is a top site for info on PESO. Is Facebook really bigger than every government in the world? Does this mean that Facebook is above the oversight of the political leadership of nation states? Well, you might think so, as politicians in Canada and the UK band together to request that Mark Zuckerberg attends a joint hearing. Canadian politicians will fly across th...2018-11-1227 min

Inside PRIPR 525 Unfair and Egotistical?!A couple weeks ago, Joe talked about his dismay at the social media communications from his local power company during a more than two day power outage in Ottawa following a devastating tornado. Well, you listened, and you told us that we (at least Joe) was being too demanding in what he expected of communicators in a crisis. We received some thoughtful feedback which we read and react to on this week’s episode. Thank you Chip Griffin, Sean O’Driscoll and Shannah Hayley. Your comments made us think twice about our expectations of social media. We also...2018-11-0521 min

Inside PRInside PR 524 When a client stops returning your calls Google+ has gone away. We reflect on its demise and what it did and didn’t mean for us in its prime and at the end. The retro-lovers among us may have noticed the return of the Palm brand name. It may go to show that there’s always a demand for people who turn left when the rest of us turn right. There’s a new podcast for PR agency leaders, aptly named the Agency Leadership Podcast. And Gini Dietrich is co-hosting it with former Custom Scoop CEO Chip Griffin. Each week, Gini and Chip will provide insight into the chall...2018-10-2922 min

Chats with ChipCWC 15: Joe Thornley on Evolution of the PR BusinessThis episode of Chats with Chip features a conversation with Joe Thornley, the CEO of Thornley Fallis Communications. Chip and Joe discussed the business side of communications, as well as how the changing landscape of digital transformation and workplace trends affects the communications industry.2018-10-2330 min

Inside PRInside PR 523 Is your password “Password?”On this week’s Inside PR podcast, Martin Waxmanand Joseph Thornleydiscuss several topics: Pew research data that suggests a flattening in the growth of social media useand device ownership in the US; Data from LastPass that shows that there is much we can do to improve the security of our online accounts PR Week released data on the process of reinvention in PR. The post Inside PR 523 Is your password “Password?” appeared first on FIR Podcast Network. 2018-10-2220 min

Inside PRInside PR 522 – Crisis ExpectationsGini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect it. Privacy is not just about the personally identifiable data. It’s as much about the metadata that flows from it. We also talk about how realistic it is to expect agencies and organizations to respond to individual people during a crisis. The case is Joe’s over-two-day return to the dark ages when he and 250,000 other Hydro customers lost their power following a tornado in Ottawa. Is it good...2018-10-1621 min

Inside PRInside PR 521: Twitter chronologicallyTwitter users everywhere heaved a sigh of relief last week, as Twitter gave users the option to again view tweets displayed by recency. No more need to see stale tweets that Twitter thinks you’ll be interested in. As you did in the earliest days of Twitter, you can again see the tweets displayed in reverse chronological order. Hurrah. At the same time, Martin reports that he is seeing a button on the top of his Twitter feed that highlights live videos. Mary Meeker, who has provided data driven insights on the state and evolution of the In...2018-10-0112 min

Inside PRInside PR 520: Nike and corporate activismThis week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure. Also, we share some things we’ve created elsewhere that we hope you will find useful. Martin Waxman’s new LinkedIn Learning course has just been released. Check out Martin’s advice for using Blogging for Your Business. The latest episode of the SpinSucks podcast provides a good refresher on the PESO model...2018-09-1720 min

Inside PRInside PR 519: Do you see the bias?Facebook is working to make it easier for you to avoid those annoying spoilers about the program you’re half way through binging with a new keyword topic filter. The keyword filter has been available to some lucky users in the United States, Canada, the UK, Australia and New Zealand. Let’s hope that it becomes available to us all soon. I know I’ll be using it to hide anything to do with cats and kittens. Facebook and Google’s role as gatekeepers of what we see is under scrutiny again. Farhad Manjou directed our attention to the b...2018-09-0619 min

Inside PRBuying YouTube Videos? Let’s talk ethics. This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they have the extra value of pulling all the tweets in the thread to the top of your followers’ timelines whenever you add a tweet to the thread. This is a great way to stay in front of your audience without repeating tweets. Sidewalk Labs, a Google/Alphabet co...2018-08-1717 min

Inside PRInside PR 517: Trolling for Good?This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and... Continue Reading → The post Inside PR 517: Trolling for Good? appeared first on FIR Podcast Network.2018-08-0626 min

Inside PRInside PR 516: Time to listen, reconcile and forgive?Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?Continue Reading → The post Inside PR 516: Time to listen, reconcile and forgive? appeared first on FIR Podcast Network.2018-07-3117 min

Inside PRInside PR 515: What would you do?This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in. The Canadian Civil Liberties Association issued an open letter to Toronto Mayor John Tory asking that he hold off a municipal council vote on installing “ShotSpotter” microphone technology across the city. Less than a day later, Toronto was struck with a horrific mass shooting that left...2018-07-2419 min

Inside PRBackstage at Lynda.comMartin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses. Bonus: Do you think you might like to offer an online course with a major platform like Lynda.com or LinkedIn Learning? Listen to the end for info on how you can put yourself forward for consideration as a LinkedIn Learning instructor. The post Backstage at Lynda.com appeared first on FIR Podcast Network. 2018-07-1724 min

Inside PRInside PR 513: It’s about disclosure, stupid!On this week's episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It's about disclosure, stupid!Continue Reading → The post Inside PR 513: It’s about disclosure, stupid! appeared first on FIR Podcast Network.2018-07-1012 min

Inside PRInside PR 512 – GDPR: Not yet in the rearview mirrorSix weeks after GDPR came into force, it’s clear that many companies haven’t really got it right. And now, California has enacted the toughest privacy law in the United States. So, if you thought GDPR and privacy rights were in the rearview mirror, think again. Facebook left publishers in the lurch. And that hurt. But new data from Slate tells us that a better, more balanced publishing distribution and promotion network is emerging now that Facebook released its stranglehold. Plus, Instagram releases a guidebook to make better videos for IGTV. And Headliner releases data...2018-07-0315 min

Inside PRApple and Reddit upgrade the newsDid you hear the news? Apple and Reddit just upgraded their apps with some serious news coverage. And Instagram launched IGTV, a serious competitor in longer videos. But Google can't be serious about the new Google Podcasts app.Continue Reading → The post Apple and Reddit upgrade the news appeared first on FIR Podcast Network.2018-06-2612 min

Inside PRInside PR 510: People over dataGini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo' social network.Continue Reading → The post Inside PR 510: People over data appeared first on FIR Podcast Network.2018-06-2021 min

Inside PRGreater transparency and more balanceInstagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is how the social media sausage is made. Last October, Facebook de-emphasized news in the Facebook Newsfeed. The bottom dropped out of many publishers’ traffic. New data from Chartbeat suggests that the system is returning to a healthier mix in which traffic to publishers from Google Search and direct has increased to provide a more balanced flow of traffic. Balance is good, in t...2018-06-1115 min

Inside PRGini Dietrich shows us how to launch a podcastGini’s podcast, Spin Sucks, launched with three episodes. We talk about Gini’s approach to packaging and launching the podcast, and how she hopes to use it to build the Spin Sucks community. Not surprisingly, there’s real method to Gini’s actions. A text book example of how to launch a new podcast. We also talk about the trend to building geographically dispersed teams freed of the need to show up at the office each day. Automattic, the company behind WordPress, just celebrated their 15th anniversary. And they also gave up their last office. Automattic has buil...2018-06-0423 min

Inside PRInside PR 507: GDPR is hereThis week, Gini, Martin and Joe talk about: Counselors Academy’s annual spring conference in Toronto The demise of Klout. We won’t spill any tears. This is deadline week for General Data Protection Regulations. This may be a European law, but it can be applied to any Website that gathers data from Europeans. Be sure that you are in compliance with GDPR. There’s a lot of toxicity in social media discussions and comments. However, not everyone is giving up on the potential of social media to give voice to intelligent and constructive conversation. News this week of a p...2018-05-2026 min

Inside PRYes, you ARE the product. But you don’t have to be.In the past two weeks, there has been a lot of discussion around Will Oremus’ article “Are You Really the Product? The history of a dangerous idea.” In a nutshell, Oremus argues that the “If you’re not paying for the product, you are the product,” aphorism doesn’t really apply in the case of Facebook. Gini and Joe have different perspectives on this. Gini sees a lot of value in Oremus’ arguments. Joe thinks that his arguments are beguiling, but convoluted, bringing us to the same conclusion: “If you aren’t paying for it with money, you are paying for i...2018-05-0919 min

Inside PROh What a Week it WasA White House Press Corps that falls over themselves to distance themselves form a comic who spoke truth to power. The remarkable performance of Rudolph Giuliani and the rapid shift in the President’s tweets from “Rudy’s got it right” to “he has to get his facts right.” What is truth? Where is truth? And is the news media even less capable of providing us with the information we need as citizens. Or are they locked in a race to the bottom? In the wake of these events, Gini Dietrich, Martin Waxman and Joseph Thornley revisit how we felt...2018-05-0728 min

Inside PRInside PR Goes to the Mat[tresses]What’s the matter with mat stories? Quite a bit, in the absence of full disclosure. We talk about the different approaches to mat stories taken by the two largest providers in North America, NAPs in the United States and News Canada north of the border. We talk about where the responsibility for disclosure resides and we see that there may be failings at all three points in the news chain, PR agencies, mat distributors and publishers. We also look at Facebook’s curious performance during and after its testimony before a Canadian Parliamentary Committee. Called to test...2018-04-3018 min

Inside PRIs Reddit right for my business?Should you use Reddit for your business communications? Will the Reddit community welcome you or even accept you? And Gini, Martin and Joe have very different takes on Zuckerberg’s performance and its impact and potential consequences.Continue Reading → The post Is Reddit right for my business? appeared first on FIR Podcast Network.2018-04-2224 min

Inside PRAll eyes on WashingtonWe CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champion and, if necessary, force the changes that will assert our rights and interests as a precondition to social networks being able to operate in our country. Well worth your time: Mark Zuckerberg can still fix this mess, by Jonathan Zittrain A Tough Task for Facebook: European-type Privacy for All, by...2018-04-1019 min

Inside PRA Facebook Senate? WTF!Mark Zuckerberg is quiet no more. After a period of uncomfortable silence that saw Facebook savaged by privacy advocates and users like us, Zuckerberg gave a remarkable interview to Ezra Klein, suggesting a Facebook governance structure that would transcend national boundaries. Huh? And what does 1.1.1.1mean to you? Thanks to Cloudflare, you now have another means of protecting your privacy from your Internet Service Provider. The post A Facebook Senate? WTF! appeared first on FIR Podcast Network. 2018-04-0318 min

Inside PRInside PR 499: Ethics and Tech EducationAlgorithms are as neutral as the people who write them Joseph Thornley, Gini Dietrich and Martin Waxman talk about the introduction of ethics into tech education, a move that’s long overdue. Could ethics in Tech turn on the concept, “Do no harm?” Facebook users are skewing older as younger people move to other platforms. Can geritol ads be far behind? And Google AMP Stories shows another platform moving to take advantage of the trend to package and present content as stories. Finally, we talk about the introduction of ethics into tech education, a move that’s...2018-03-1118 min

Inside PRFacebook leaves publishers at the altarFacebook head Mark Zuckerberg last week announced that Facebook’s solution for fake news is to remove news from the newsfeed. So, less news in the newsfeed. More things that my friends share or that I click on. Martin Waxman and Joseph Thornley talk about the implications of this for news outlets, PR people and Facebook users themselves. It will take some time for this play out. And that could open a period of innovation as publishers and communicators turn to other platforms and tools (check out Feedly). However this turns out, there is...2018-01-2217 min

Inside PRInside PR 494: Finding Time for Creativity, GDPR and Pew ResearchA recent post by Gini Dietrich on Digital Distraction and Creativity provides our jumping off point this week. We talk about he importance of times when our minds are “in neutral” for creative thinking and serendipitous inspiration. For Gini, it’s long bike rides. For Martin, it’s long walks. For Joe, it’s shaving and the shower. It may be something totally different for you. But whatever it is, it’s important that you make time to enable your mind to free associate and generate new ideas. Just a couple years ago, Canada’s Antispam Law (CASL) forced m...2018-01-1619 min

Inside PRReturn of the Ink-Stained WretchThis week’s conversation was sparked by a comment from Monica Miller, who wonders how the flow of sponsored content and content originated by companies and published by communicators affects media credibility. This leads us to a discussion of the limits to sponsored content, new models for journalism and the possibility that local journalism may be linked to a more traditional blue collar model than it is to the television-fueled celebrity salaries of recent years. Inside PR 493 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. The post...2018-01-0714 min

Inside PRWhen Sorry Doesn’t Cut ItGini Dietrich, Martin Waxman and Joseph Thornley discuss two topics on this week’s Inside PR podcast: Can Snapchat be fixed? It is a great service with the right set of users, but just a terrible user interface? Or do its problems runs deeper? The outing of sexual predators gives us pause to examine how you can respond to the unconscionable. What do you want? An apology? Or a commitment to change? Are either sufficient alone or even in combination? The post When Sorry Doesn’t Cut It appeared first on FIR Podcast Network. 2017-12-1819 min

Inside PRWhy would I bother to attend a conference?Gini Dietrich, Joseph Thornley and Martin Waxman talk about why we attend conferences. What are they good for? How do you get the most out of them? Should conference organizers offer a different experience, based on facilitated discussions drawing on the expertise in the audience? The post Why would I bother to attend a conference? appeared first on FIR Podcast Network. 2017-10-2423 min

Inside PRInside PR 486: Terry Fallis on storytelling and narrativeTerry Fallis’ career in communications has reaches back to those days. But he left them behind to be an early pioneer in social media (He was the original co-host of Inside PR). And along the way, he began writing. Six novels later, he’s an award winning best-selling author who advises executives and public figures on how to communicate effectively in the era in which we all have a voice. Listen as he talks with Joseph Thornley about the importance of narrative and story telling. The post Inside PR 486: Terry Fallis on storytelling and narrative appea...2017-10-1621 min

Inside PRIPR 484 – Will Facebook do for video what it did for news?Facebook Watch Facebook is rolling out a new “Watch” tab on the mobile app to feature short form, more professional videos. But what will be on it? Variety profiled several early shows, which sounded to Joe like reality TV dreck. Gini, however, is one of the lucky people with early access – and she reports that her “Watch” tab includes the Ellen DeGeneres Show, ABC News, Good Morning America, and the Tonight Show. So, there will be dreck there. As Martin says, it sounds like something created by Chuck Barris, known for his low brow game shows. However, Gini’s firs...2017-08-1421 min

Inside PRUnprofessional Communications in the White HouseGini Dietrich and Joseph Thornley discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communications. Can any Tom, Dick or Anthony do what we as professional communicators do? Can they do it well? Do they even know what we do and what goes into it? The post Unprofessional Communications in the White House appeared first on FIR Podcast Network. 2017-07-3020 min

Inside PRInside PR 482: Political communications in the era of Donald TrumpThis week, Gini, Martin and Joe are doing something special – a joint episode of Inside PR and the Spin Sucks Fireside Chat. During her journeys on the speakers’ circuit, Gini met Tyler Brown, a long-time senior communicator at the Republican National Committee who has recently moved over to public affairs consulting. The confluence of political and corporate communications is a hot topic for all of us. So, Gini asked Tyler if he would share his experience and insights with us. The post Inside PR 482: Political communications in the era of Donald Trump appeared first on FIR Podcast Netw...2017-07-2535 min

Inside PRIPR 481: Tales of misdirected attentionDean Baquet inadvertently makes the case for a Public Editor at the New York Times. Google supports innovation in online news, but diverts attention from the real issue. The News Media Alliance calls for an antitrust exemption. Yep, that’s right. Solve the problem of market dominance by compounding the problem. Really, we’re not making this stuff up. Martin Waxman and Joseph Thornley tackle these issues in this episode of the Inside PR podcast. Gini Dietrich is traveling this week, but she’ll rejoin us next week. The post IPR 481: Tales of misdirected attention appeared f...2017-07-1718 min

Inside PRInside PR 480: Facebook and news publishing, walking like a duckWhen is a yellow rubber ducky worth a thousand words? Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their portfolio companies. But what of disclosure? Marketing with social bookmarking. Social media innovation is alive and well. And IPR is on iHeartRadio. Gini Dietrich, Martin Waxman and Joseph Thornley tackles these issues in this episode of the Inside PR podcast. The post Inside PR 480: Facebook and news publishing, walking like a duck appeared first on FIR Podcast Network. 2017-07-1126 min

Inside PRIPR 479: Kenneth, did you hear my audiogram?Data Science in the Wild. Danny Sullivan checks out. Snapchat? Snap Maps.And are audiograms the next big promotional tool for podcasters? Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. The post IPR 479: Kenneth, did you hear my audiogram? appeared first on FIR Podcast Network. 2017-07-0323 min

Inside PRIPR 478: Public Relations and Data ScienceThis week, Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional. We also talk about upcoming updates to the Apple Podcasts app, which will support podcast series and give podcasters analytics so that they can learn more about how people are consuming their content. And before we leave, we talk about the comfort to be received from Binky. The post IPR 478: Public Relations...2017-06-2741 min

Inside PRIPR477: The State of the InternetGini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. This week: Mary Meeker tells us about the Internet Trends that are shaping our world. Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business. The post IPR477: The State of the Internet appeared first on FIR Podcast Network. 2017-06-0732 min

Inside PRIPR476: Annenberg, that’s just way too personal.In this week’s Inside PR podcast episode: The NY Times deletes its public editor. Facebook makes a concession to publishers. AVEs be gone. The GIF turns 30. Walt Mossberg retires. Terry Fallis rides again. And USC Annenberg Survey gets too personal. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. The post IPR476: Annenberg, that’s just way too personal. appeared first on FIR Podcast Network. 2017-06-0632 min

Inside PRInside PR 475: Racing to the bottomEv Williams reminds us about what the Internet can and should be. Worth considering. Society & Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth debunking. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. The post Inside PR 475: Racing to the bottom appeared first on FIR Podcast Network. 2017-05-2528 min

Inside PRInside PR 474: Don’t touch those slidesGood times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. WordPress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. The post Inside PR 474: Don’t touch those slides appeared first on FIR Podcast Network. 2017-05-2220 min

Inside PRInside PR 473: Yik has YakkedTwitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. The post Inside PR 473: Yik has Yakked appeared first on FIR Podcast Network. 2017-05-1623 min

Inside PRInside PR 472: When good media go to the wrong placeThe NY Times is on Snapchat Discover. You’re probably not on Mastodon. But is that really important? Consolidation on the Internet. Facebook and augmented reality. Let’s go Inside PR. It’s just Martin Waxman and Joe Thornley this week. But we cover a lot of ground.Continue Reading → The post Inside PR 472: When good media go to the wrong place appeared first on FIR Podcast Network.2017-05-1424 min

Inside PRInside PR 471: You can’t say that anymoreGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Stories Here. Stories There. Stories Everywhere … on Facebook Facebook lets you had Stories directly from your mobile app. In a world in which more than half of Facebook usage is on mobile apps, this is the real start of the race for Facebook. If the essence of an attention getting story is a visual, then it only makes sense to let us compose stories from the device with a built-in camera. Snapchat Keyword search 2017-04-3019 min

Chats with ChipCWC #15: Joe Thornley on Evolution of the PR BusinessThe newest episode of Chats with Chip featured a conversation with Joe Thornley, the CEO of Thornley Fallis Communications. Chip and Joe discussed the business side of communications, as well as how the changing landscape of digital transformation and workplace trends affects the industry. Check out the recording, as well as a to learn more about the development of the business side of the communication industry. [Read the transcript] The post CWC #15: Joe Thornley on Evolution of the PR Business appeared first on FIR Podcast Network. 2017-04-2630 min

Inside PRInside PR 470: 3 liberals struggle to cross the perspective chasmGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnows Kudos to Maureen Judge It’s not strictly PR, but it is communication, communication as in documentary filmmaking. So, a quick shout out to Maureen Judge, whose documentary film, My Millenial Life, won the Canadian Screen Award. Maureen is not only a talented film maker, but she also is Martin’s wife. And Martin enjoys basking in Maureen’s aura. Instagram Hyperlapse telescopes event videos Hyperlapse, a new Instagram app enables users to sp...2017-04-2424 min

Inside PRInside PR 469: The communications channels we rely onGini Dietrich and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Time Berners Lee reminds us about what the Web should be Gini points out some wise words from Tim Berners-Lee about things that must change in order for us to realize the potential of the World Wide Web. And it starts with a concern for privacy. An article well worth reading. Boaty McBoatface went for a swim We just can’t get enough of this story. Boaty McBoatface sank beneath the waves – and then res...2017-04-1823 min

Inside PRInside PR 468: Catch us if you canEscape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. The post Inside PR 468: Catch us if you can appeared first on FIR Podcast Network. 2017-03-2028 min

Inside PRInside PR 467: No time for sleepOn this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self’s Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading → The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.2017-02-2215 min

Inside PRInside PR 467: No time for sleepOn this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self’s Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges you can take to assess your own privacy and tips on tools you can use to maintain awareness and retain some control. The Washington Post goes to Snapchat Snapchat’s user growth may have been slowed ...2017-02-2215 min

Inside PRInside PR 466: Email after darkGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Net Neutrality is worth fighting for New FCC Chair, Ajit Pai, has begun to undermine net neutrality. If you value innovation. If you want to ensure that the Web stays open for new entrants. If you care about choice, pay attention. It’s time to get ready to stand up again for net neutrality. Nipping fake news at the source We know that fake news usually is totally fabricated. But it also can...2017-02-1324 min

Inside PRInside PR 466: Email after darkNet neutrality. Fake news. Email etiquette. Gini Dietrich, Martin Waxman and Joe Thornley tackle these topics and more.Continue Reading → The post Inside PR 466: Email after dark appeared first on FIR Podcast Network.2017-02-1324 min

Inside PRInside PR 465: Let’s take it virtualGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook,... Continue Reading → The post Inside PR 465: Let’s take it virtual appeared first on FIR Podcast Network.2017-02-0628 min

Inside PRInside PR 465: Let’s take it virtualGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent of publisher revenue is coming from distributed content. Another bullet that turned out not to be so mag...2017-02-0628 min

Inside PRInside PR 464: Can the news media still stand up to power?We talk about one subject this week and one subject only. Gini Dietrich, Martin Waxman and Joseph Thornley focus this entire episode on the implications of the approach to media relations (and truth) being taken by the White House and the ability of today’s weakened news media to play their counterbalance role in relation to Power. The post Inside PR 464: Can the news media still stand up to power? appeared first on FIR Podcast Network. 2017-01-3025 min

Inside PRInside PR 463: Tips to manage the flow of emailOn this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover: the future of Twitter? Not a social network, but a news feed, the place to see what’s happening. Medium’s pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms... Continue Reading → The post Inside PR 463: Tips to manage the flow of email appeared first on FIR Podcast Network.2017-01-2722 min

Inside PRInside PR 463: Tips to manage the flow of emailOn this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover: the future of Twitter? Not a social network, but a news feed, the place to see what’s happening. Medium’s pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms to promote and amplify it. How we make email serve us, rather than becoming the creatures of email. The post Inside PR 463: Tips to manage the flow of email appeared first on FIR Podcast 2017-01-2722 min

Inside PRInside PR 462: Books for the communicatorGini Dietrich, Martin Waxman and Joseph Thornley talk about books that made a difference in their thinking and that they return to again and again. Books that we’d recommend to anyone building a communications business. The post Inside PR 462: Books for the communicator appeared first on FIR Podcast Network. 2017-01-1621 min

Inside PRInside PR 459: The Speed Podcasting episodeThis week we try “speed podcasting.” Martin, Gini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows. #IPRMustKnow Vine faces its existential threat Say goodbye to Will Sasso and disappearing oranges. Say goodbye to Vine as Twitter focuses their business and decides that Vine is not part of its future. Could there be a white knight out there who will take Vine off Twitter’s hands and keep it alive? Facebook...2016-11-2312 min

Inside PRInside PR 459: The Speed Podcasting episodeThis week we try "speed podcasting." Martin, Gini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows.Continue Reading → The post Inside PR 459: The Speed Podcasting episode appeared first on FIR Podcast Network.2016-11-2312 min

Inside PRInside PR 458: We go to the PRSA International ConferenceThis week’s Inside PR podcast comes to you from the PRSA International Conference in Indianapolis. Gini Dietrich and Martin Waxman presented sessions at the conference and they bring us their sense of what is on the minds of North American communicators who attended the session. Even better, we’re joined by a special guest, Michael Smart. Michael delivered a presentation on how to generate positive media coverage. And Gini and Martin dig in for his insights in this area. We also visit some of the takeaways of the panel on podcasting that featured Gini, Deirdre Breakenridge and Shonali Bu...2016-11-2121 min

Inside PRInside PR 457: Close-hold embargosGini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. #IPRMustKnows Create your Own Twitter Moments Twitter Moments, introduced for media and select users earlier this year, is now available for all users. This is a useful feature for anyone speaking at a conference or participating in an event or discussion that they want to curate and preserve. Bit by bit, Twitter is becoming even more useful. Large publishers are becoming dependent on Facebook. But where is the revenue? A report published by the I...2016-11-1423 min