Shows
CMO ConvoJoel Capperella | The human side of ABM | CMO ConvoABM can be a potent approach to marketing. But Joel Capperella knows that it's all too easy to forget about the human element.Key talking pointsWhy it's wrong to just think about ABM as tech and account data.The importance of human connection with your accounts.Where your own personnel need to fit into your ABM processes.2023-02-0835 min
What‘s Wrong With Revenue?Episode 21 – Companies Still Consider Marketing and Sales Two Separate DepartmentsMarketing thinks it's a sales job to drive revenue. Sales thinks it's marketing’s job to generate sales-ready leads. Both groups are wrong. It’s everyone’s job in marketing, sales, and in customer service to work together to help your company hit its revenue goals month over month. In this episode, we’re joined by Joel Capperella, VP of Revenue Marketing at Workiva. Joel has extensive experience in marketing and has been a trailblazer when it comes to working with sales and service to help companies from a variety of industries hit their revenue goals.
What we’ll co...2022-02-1050 min
Off the BooksMel Robbins, The 5-Second Rule, and YouAuthor Mel Robbins recently spoke to Workiva about her 5-second rule for productivity and creativity. Joel Capperella, who spoke with Mel, join Nick Renkoski and Steve Soter to discuss what Mel’s message means for finance professionals.2021-03-2427 min
Leading Matters with Joel Capperella#66 Joel CommThis conversation with Joel Comm, best selling author, keynote speaker and host of one of the world's most popular Cryptocurrency podcasts, is fascinating. A fearless practitioner of the new, Comm takes on new projects and executes on new ideas more frequently than most people change their bed sheets.2017-12-0500 minLeading Matters with Joel Capperella#65 Framing Episode 64: Earned and Learned WisdomWisdom is a currency that is substantially undervalued today. Not surprising when you consider the current media climate of instant reaction and immediate satisfaction, and wisdom has much more to do with patience and time. The much-maligned millennial generation is not that different than generations before them; they have just been weened on immediate satisfaction of curiosity and want. Somewhere along the line, the idea of valuing experience has lost its luster. 2017-10-0300 minLeading Matters with Joel Capperella#64 Ursula RinghamSocial media experts, especially the self-proclaimed, are a dime a dozen. But what about those practitioners that are tirelessly and relentlessly experimenting, improving, and practically applying today's latest and greatest advancements in media technology? Find out today by getting to know our guest for episode 64 of Leading Matters Ursula Ringham, Digital Marketing Director at SAP.2017-09-2500 minLeading Matters with Joel Capperella#63 Framing Episode 62: Power of EmotionsIntroducing the first episode of Leading Matters FRAMED. The premise; take the most recent full interview episode of Leading Matters and pull out one specific powerful topic to pay attention to. Today we frame up episode 62 which was my interview with Craig Ballantyne. We will explore why tapping into the natural desires we all have to succeed and improve makes a big difference in how we connect with the people that make up our marketplace. At just 15 minutes this frame up of my conversation with Craig is going make it clear why adding drama into our communications should be someth...2017-09-1800 minLeading Matters with Joel Capperella#62 Craig BallantyneThe coaching industry has exploded in the past several years, and by most accounts, it is a nearly a $2 billion industry. On today's episodes, we speak with one of the practitioners in the market who not only knows what they are doing but does it extremely well. Our guest is Craig Ballantyne, and I'm certain you're going to be glad to meet him. 2017-09-1100 minLeading Matters with Joel Capperella#61 - Leading Matters with Joel Capperella is BACK for another seasonVery excited to finally take Leading Matters off its summer long break and get this episode out to you today. There is no guest today; it's just me. That's right, yours truly offering you up some explanation about the break and sharing insight into where I intend to take the podcast in the future. 2017-09-0500 min
The Dear Mattie ShowDear Mattie Show 97 Joel Capperella and The Emotions of BusinessJoel Capperella is maybe one of the kindest people I know. That's why I dig his podcast LEADING MATTERS, so so so very much. And before you think it's another podcast about business and entrepreneurship, Joel's conversations are about, I think, the REAL reasons we don't start our dreams...doubt, fear, etc. Basically just insert the emotional root of what is holding you back in life, and that's what Joel's about...getting to the heart of you so you can see how it's reflected in your business decisions. This guy is a game changer and I was...2017-06-1653 min
CMOTalkCan You Teach a Sales Pro Some Marketing Tricks? #CMOTalk 003Sales and Marketing. It’s no secret that these departments often have a rocky relationship—but if they can figure out a way to collaborate and play nicely together, the end result is what they both want—an increase in growth and profitability. In this episode of #CMOTalk, host BMG’s Shelly Kramer and guest Joel Capperella tackle one of the most difficult dynamics in business—the relationship between and the alignment of sales and marketing teams. The challenge: Sales needs the leads. Marketing brings the leads. But research shows that only 25 percent of MQLs end up being turned into SQLs...2017-06-1300 minLeading Matters with Joel Capperella#60 Grant Baldwin Founder The Speaker LabThere is a hidden treasure chest of value that can be mined from the rapidly growing online coaching industry and Grant Baldwin shares it today as my guest on Leading Matters. 2017-05-2200 minLeading Matters with Joel Capperella#59 Shawn QuinteroShawn Quintero is my guest today on Leading Matters. He is an author and entrepreneur focused on using positivity to help others advance their goals. He has built his business on the firm foundation of his Christian faith and works tirelessly to help fellow believers remove obstacles that prohibit their forward progress.2017-05-0800 minLeading Matters with Joel Capperella#58 Lexi Mills PR MastermindLexi Mills is my guest today on Leading Matters. She is a master at integrating SEO and PR. No, seriously she is masterful at the practice, and if you listen to this episode, you will understand why that is true. Lexi views her craft as part art and part science and treats it with the respect that she feels everyone should treat the power of how we communicate and push our narratives. You will absolutely learn something by listening to this episode with Lexi Mills. 2017-05-0100 minLeading Matters with Joel Capperella#57 Dean VagnozziToday's guest on Leading Matters is Dean Vagnozzi, a prolific salesman and incredibly successful personal finance professional. Dean's field is littered with status quo advisors that go about their business serving clients the same way every other advisor serves. Dean is unapologetically different, and that has made all the difference for him and his clients.2017-04-2400 min
Business of Story#85: How to Use Business Storytelling to Fill Your Sales FunnelJoel Capperella joins us on Business of Story; and today, we talk about why you must recognize and tap into the dramatic nature of what's actually happening in your sales conversions, the journey your customer's on, and what stories they're telling themselves about you at that moment. We're also going to look at the most powerful word in storytelling, and that word is 'why.' That's all about the power of why in your story, listening in your storytelling, and in your story selling. At the end of the show, Joel has a tool for...2017-03-2650 minLeading Matters with Joel Capperella#56 Jeroen CorthoutJeroen Corthout is on a mission to use technology not simply to automate but to inject humanity back into the sales process. He has co-founded Salesflare, a CRM SaaS offering, that is focused on making it easy for sales to do their job. In this episdoe Jeroen discusses the insight that large enterprise can gain from smaller marketing and sales teams. The key? Prioritize the relationship first. 2017-03-2000 min
Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne RaphaëlEpisode 241: "The Power of YOUR Story" - Joel CapperellaYou might struggle with this. I know I did, when I started my online business. Finding your story. Your differentiating point. Your unique way to attract your dream clients. Even when you are teaching what others are teaching. This week, I interview Joel Capperella. And we don’t discuss about the power of any story… We discuss about the power of YOUR story. The one that you have to bring on the marketplace to bond with yo...2017-03-1427 minLeading Matters with Joel Capperella#55 Matthew McDarbyMatt McDarby, a top notch sales leadership coach, is today's guest on Leading Matters. It is essential, he says, to trust the sales process. Marketing can and should help sales reps have more of the right conversations to uncover one key fact. Where is my prospect in their decision making.2017-03-0600 minLeading Matters with Joel Capperella#54 Matt MarrMatt Marr is perhaps one of the most interesting guests ever to be on Leading Matters, and if you take a look at our guest list that is saying something. He uses his masters degree in clinical phycology to help his clients own their personal stories, hosts a popular podcast, is an actor and comedian.2017-02-2000 minLeading Matters with Joel Capperella#53 Jaime CrossShe was about to give birth to her first child when she decided, rather suddenly, that she would start her own business. Three more children later she has launched her second business. Jaime Cross is our guest today on Leading Matters.
My conversation with Jaime Cross for today's episode of Leading Matters is perhaps like no other interview that I've had. There is something uniquely magnetic about Jaime. She is the type of woman who people find themselves drawn to. Her humility, passion, and drive are an intoxicating mix that will leave you feeling as though you...2017-02-1300 minLeading Matters with Joel Capperella#52 Daniel Newman CEO Broadsuite MediaDaniel Newman is a master of the digital landscape where both marketing and marketing related technology is concerned. He is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. He is someone who you need to be paying attention to, and you can start doing so with this episode of Leading Matters.2017-01-3000 minLeading Matters with Joel Capperella#51 Brian Fanzo aka iSocialFanzToday's Leading Matters guest is Brian Fanzo, (aka isocialfanz). He leads the social strategy consulting agency, iSocialFanz, and hosts two podcasts (SMACTalk and FOMOFanz). He has built a community using live video streaming and has helped some of the largest companies in the world get serious about social media.2017-01-1900 minLeading Matters with Joel Capperella#50 Marcus SheridanThe first guest of the 2017 season of Leading Matters is Marcus Sheridan, a content marketing visionary who has used the technique to save one struggling business and build another successful one. The secret, he says, rests in creating to educate.2017-01-0900 min
B2B NationJoel Capperella: Sales Enablement is the Answer to Your Lead Quality ProblemJoel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship between marketing and sales, how this alignment might evolve in the next five years, and more!2016-12-2019 minLeading Matters with Joel Capperella#49 JV Crum IIIJV Crum III is a successful business coach and trainer focusing on small businesses that are looking for breakout growth. His practice is focused on increasing awareness at three levels, and he shares what those three levels are when he was my guest on Leading Matters.2016-12-1900 minLeading Matters with Joel Capperella#48 Tayo RocksonTayo Rockson is on Leading Matters! A young man dedicating his career to inspire people to be curious about the cultural differences that they run into every day. To educate the world about them and the beauty in all so that we can work together to improve our global identities.2016-12-1300 minLeading Matters with Joel Capperella#47 Christine ComafordChristine Comford is the Author of the book Smart Tribes. She has worked with two Whitehouse, been praised by Bill Gates, and Bill Clinton, has built and sold five businesses, and currently helps her clients tap into leadership skills that help emotionally engage both the marketplace and the workforce. 2016-12-0500 minLeading Matters with Joel Capperella#46 David Ralph Host Join Up DotsDavid Ralph is the host of an incredibly entertaining and successful podcast, Join Up Dots. On this episode of Leading matters David shares his story of how he developed his show, and why tapping into the opportunities and talents we develop over the course of a career make all the difference.2016-11-1400 minLeading Matters with Joel Capperella#45 Sarah Kaler Business CoachSarah Kaler, business coach to women CEOs, Founders, and business leaders, is the guest on episode 45 of Leading matters. Sarah shares the approach that she uses that helps her clients scale their businesses to deliver on the triple bottom line; people, purpose, and profit.2016-10-2500 minLeading Matters with Joel Capperella#44 Brock Weatherup CEO PetCoachEpisode 44 of Leading Matters features CEO, entrepreneur, and angel investor Brock Weatherup. He is managing partner of Atai Ventures, the co-Founder of ICONYC, an NYC-based early stage Israeli accelerator, and currently heads the Philadelphia located startup PetCoach, which connects pet owners with the veterinarians.
2016-10-0200 minLeading Matters with Joel Capperella#43 Shelly Davidescu Business MentorToday's guest on Leading Matters is Business Mentor Shelly Davidescu. Shelley combines her knowledge in psychology, business, and health to help leaders understand how their unique message creates a bigger impact in the world today.2016-09-1200 minLeading Matters with Joel Capperella#42 Macaela VanderMost Newfangled StudiosOn episode 42 of Leading Matters we chat with Macaela VanderMost, the founder of Boston’s Newfangled Studios. Macaela’s take on the importance of story, how clients and agency’s must work collaboratively to find and tell the right story, and why purpose is the ultimate fuel to any tale worth telling.2016-08-2200 minLeading Matters with Joel Capperella#41 Wil Reynolds CEO SeerToday on Leading Matters you will meet Wil Reynolds, the CEO of Seer a global digital marketing agency he founded in 2002. Wil offers insight into some of the moments of clarity that have helped him build his agency successfully and consistently. 2016-08-1000 minLeading Matters with Joel Capperella#40 Mike Krupit Co-Founder CEO IntroNetToday's guest on Leading Matters is Mike Krupit, a veteran of eight diverse startups, both East and West Coast. He is currently the co-founder and CEO of IntroNet, a tech startup with the mission to fill the void of relationship nurturing left by LinkedIn and CRM. , a tech startup with the mission to fill the void of relationship nurturing left by LinkedIn and CRM. 2016-07-1800 minLeading Matters with Joel Capperella#39 Michelle Huls Rice Founder Women's Dream Vision NetworkOur guest today on Leading Matters is Michelle Huls Rice, who has an encouraging look at diversity and equality for women professionals and entrepreneurs. Michelle evaluates the reality of the career landscape that women are facing and helps them use their natural strengths to advance their careers or businesses.2016-07-0500 minLeading Matters with Joel Capperella#38 Amy Schmittauer Video Authority, Key Note Speaker, Host Savvy Sexy SocialToday on Leading Matters my guest is Amy Schmittauer, the host of the YouTube show Savvy Sexy Social. With over 10 million video views under her belt, Amy is perhaps the best person to turn to when we decide to start using video to connect, engage, entertain, and educate our marketplace.2016-06-2700 minLeading Matters with Joel Capperella#37 Tim Sanders Keynote Speaker and Author of DealstormingOur guest on this episode of Leading Matters is Tim Sanders, the Author of the new book Dealstorming: the Secret Weapon That Can Solve Your Toughest Sales Challenges. The book covers collaboration to drive a complex deal cycle and does some with a keen eye on company culture. 2016-06-2100 minLeading Matters with Joel Capperella#36 David Niu, CEO TINYpulseCulture is the spark that ignites employee engagement. That is something that David Niu discovered after interviewing more than 30 business leaders across the globe, and the motivator for the company that he built, TINYpulse. The company helps leaders discern employee sentiment and take actions that help improve engagement. 2016-06-1400 minLeading Matters with Joel Capperella#35 Jay Acunzo Next View Ventures, Host of UnthinkableOnce upon a time in a business galaxy far far away those that sought to sell their wares cared passionately about their craft for no other reason than the passion they held for their trade. Sadly these jedis of artful selling are merely legend today. But there is a new hope, Jay Acunzo. Jay offers insight into the importance and value of craftsmanship in our content marketing. 2016-06-0600 minLeading Matters with Joel Capperella#34 Andrew Davis Best Selling Author & CEO Monumental ShiftEpisode 34 of Leading Matters features best-selling author, marketing thought leader and amazing keynote speaker Andrew Davis. Drew’s perspective on leveraging the right emotional nuance to engage and connect with your marketplace will help you to unlock the secret to creating your best marketing ever. 2016-04-2500 minLeading Matters with Joel Capperella#33 Beth Dunn Editor-in-Chief HubspotIn this episode of Leading Matters you’ll hear a fascinating take on leadership from the woman behind the voice of one of today's most successful marketing and sales automation players, Hubspot. Beth Dunn is the Product Editor-In-Chief, her role is to give voice and personality to the product.2016-04-1100 minLeading Matters with Joel Capperella#32 Joe Pulizzi Founder of Content Marketing InstituteEpisode 32 of Leading Matters features the founder of the Content Marketing Institute Joe Pulizzi. Joe offers up powerful insight into how companies must consider content marketing, why their sales teams might be frustrated by it, and the importance of prioritizing simplicity in order to drive success. 2016-04-0400 minLeading Matters with Joel Capperella#31 Amanda Holmes CEO Chet Holmes InternationalEpisode 30 of Leading Matters Features Amanda Holmes, the CEO of Chet Holmes International (CHI), the sales and marketing coaching and training business her father built. At the age of 24, after her father’s untimely death, Amanda was faced not only with her grief, but having sudden responsibility for her father’s life’s work. Acting first as chairman, she sought a qualified leader for the business. Ultimately she discovered that her father’s absence left a hole in the heart of CHI, a hole that she realized that she herself would have to fill.2016-03-2100 minLeading Matters with Joel Capperella#30 Jay Baer NYT Best Selling Author Hug Your HatersEpisode 30 of Leading Matters features New York Times Best Selling Author and founder of Convince and Convert Jay Baer. Jay’s new book, Hug Your Haters, examines the customer service disruption that well underway, and how we can ride the wave of disruption to differentiate our business. 2016-03-1400 minLeading Matters with Joel Capperella#29 Mike Volpe Angel Investor Former CMO HubspotEpisode 29 of Leading Matters features former CMO of Hubspot and angel investor Mike Volpe. Perhaps the leading hands-on expert of building a marketing approach and team in today’s age, Mike shares wisdom on marketing, leadership, and a surprising look at the team diversity required to achieve results. 2016-03-0700 minLeading Matters with Joel Capperella#28 Rick Nucci CEO & C0-Founder of GuruEpisode 28 of Leading Matters features Rick Nucci, the founder and CEO of Guru, which focuses on making it easier for sales teams and customer experience teams to get to the right information at the right time in order to better serve their customers.2016-02-2900 minLeading Matters with Joel Capperella#27 Ryan Hawk Host The Learning Leader ShowEpisode 27 of Leading Matters features Ryan Hawk host of The Learning Leader Show. Ryan’s popular podcast is a series of interviews with successful leaders from all walks of life. He does it to learn but, more importantly, to share what he learns with as many people as he can.2016-02-2200 minLeading Matters with Joel Capperella#26 Matt K. Lewis Author Too Dumb To FailEpisode 26 of Leading Matters Features Matt K. Lewis, the Author of Too Dumb To Fail: How the GOP Betrayed the Reagan Revolution to Win elections. Transcending politics, the book offers a look at what happens when the past is forgotten and the future is mortgaged for the now.2016-02-0800 minLeading Matters with Joel Capperella#25 Dr. Gail Dines Founder and President Culture ReframedEpisode 25 of leading matters features Dr. Gail Dines. She is a professor of sociology and women’s studies at Wheelock College in Boston, author of Portland: How Porn has Hijacked Our Sexuality, and President of Culture Reframed. A health organization that building resilience and resistance in youth from the harms of the porn culture. 2016-02-0100 minLeading Matters with Joel Capperella#24 Patti Sanchez Co-Author Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and SymbolsEpisode 24 of Leading Matters features Patti Sanchez the SVP of Strategic Services for Duarte and co-author of Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. The new release from Sanchez and Nancy Duarte is an innovative yet practical works on actionable leadership.2016-01-1800 minLeading Matters with Joel Capperella#23 Brent Adamson Co-Author The Challenger SaleLeading Matters #23 features Brent Adamson, the co-author of the New York Times bestselling Challenger Sale, and its follow up the Challenger Customer. Brent provocatively suggests that solution selling may make your offering more of a commodity and also make it harder for your customers to buy. 2016-01-1100 minLeading Matters with Joel Capperella#22 New York Times Bestselling Author Daniel PinkLeading Matters #22 (the first episode of season 2) features New York Times bestselling author Daniel Pink. Pulling from his research in his popular books DRIVE and TO SELL IS HUMAN, Dan discusses the essential motivators for today’s workforce, and how those motivators apply to selling in the ‘seller beware’ age. 2016-01-0400 minLeading Matters with Joel Capperella#21 Chris Savage CEO WistiaLeading Matters #20 features Chris Savage, the CEO of Wistia.
Wistia offers video hosting with fantastic lead generation and
analytics, but more importantly Wistia is a case study for how to develop
content ahead of your market’s buy decision.
They do it by paying attention to their values and culture.2015-11-2400 minLeading Matters with Joel Capperella#20 Leyla Seka General Manager Desk.comLeading Matter #20 will introduce you to the General Manager of salesfoce.com’s Desk. Leyla didn’t buy all the awful click-baiting press about the millennial generation and instinctively new she had something to learn from them. The result was creating a more empathetic and service oriented culture.2015-11-1600 minLeading Matters with Joel Capperella#19 Kevin Nakao Head of Employee Engagement TINYPulseLeading Matters #19 features Kevin Nakao, the Head of Employee Engagement at TINYPulse. TINYPulse is a solution that helps companies keep their employees happy and engaged. Kevin shares insight into the importance of diversity to company values, and the impact of a focused and well communicated mission2015-11-0200 minLeading Matters with Joel Capperella#18 Art Papas CEO Bullhorn
Leading Matters episode #18 features Bullhorn CEO Art Papas. We dive into the story behind Art’s radical transformation of the mission, culture, and purpose of his company. The change he insisted upon challenged the Bullhorn status quo, made some of his leadership team uneasy, and was fraught with uncertainty. 2015-10-2600 minLeading Matters with Joel Capperella#17 Robert Moore & Jake Stein RJMetricsEpisode 17 of Leading Matters features the CEO and COO, and co-founders, of RJMetrics. Together they have built a data analytics platform used by hundreds of online retailers, and along the way have created a passionate, mission driven team that wants to inspire data driven professionals.2015-10-1900 minLeading Matters with Joel Capperella#16 Kevin Kruse New York Times Best Selling AuthorEpisode 16 of Leading Matters features New York Times best selling author Kevin Kruse discussing his new book 15 Secrets Successful People Know about Time Management. Kevin looks at productivity and time management from the perspective of leadership and employee engagement, because leadership requires the time to actually lead.2015-10-1200 minLeading Matters with Joel Capperella#15 Chris Cera CEO Arcweb TechnologiesEpisode 15 of Leading Matters features the founder and CEO of Arcweb Technologies. Arc Arcweb is a Philadelphia based product design and development firm that helps improve the bottom line of the fortune 500. The secret to Arcweb’s success? Make product that people love, and establish a workplace that builds community.2015-10-0500 minLeading Matters with Joel Capperella#14 Scott Monty Principal Scott Monty StrategiesEpisode 14 features Scott Monty. Scott was the Global Digital Communications lead at Ford Motor Company for six years, and now runs his own consulting practice. He produces the very valuable newsletter, This Week in Digital, and was named in the top ten of Forbes’ Most Influential in Social Media. 2015-09-2100 minLeading Matters with Joel Capperella#13 Rand Fishkin Founder and Wizard of MozEpisode 13 of Leading Matters features the founder of Moz, Rand Fishkin. Rand shares how he built Moz by focusing exclusively on the community of marketers who wanted desperately to make sense out of Google’s search engine algorithms, and how the company was able to maintain focus on the mission of making marketers successful. The result is a strong and loyal customer base. 2015-09-1100 minLeading Matters with Joel Capperella#12 Rakia Reynolds CEO Skai Blue MediaEpisode #12 of Leading Matters features Rakia Reynolds, the founder and CEO of multi-media PR and communications firm Skai Blue Media. Rakia discusses defining mission, how she has stayed true to that mission and what elements of the talent acquisition process are most important to advance the strategy.2015-08-3100 minLeading Matters with Joel Capperella#11 Jason Heilman Co-Founder HerefishEpisode #11 of Leading Matters features Jason Heilman, Co-Founder of Herefish, a software solution that helps companies mine their existing candidate database. Jason discusses the importance and value of connecting with the talent community early in the acquisition process and the necessity of prioritizing employment brand.2015-08-2400 minLeading Matters with Joel CapperellaLeading Matters #10: Oli Gardner Co-Founder UnbounceEpisode #10 of Leading Matters features the Co-Founder and frequent keynote speaker Oli Gardner. Oil offers terrific insight into how to increase structure and discipline of a growing company without sacrificing the culture and personality, and how Unbounce focuses on doing and measuring the right things.2015-08-1700 minLeading Matters with Joel CapperellaLeading Matters #9: Ryan Estis Business Performance ExpertEpisode #9 of Leading Matters features business performance expert and keynote speaker Ryan Estis. Estis shares insight about how to simply align your workforce against your values and purpose. A move that will unlock the capability and contribution inside each employee.2015-08-1000 minLeading Matters with Joel Capperella#8 Greg Plum Founder Plum Unified CommunicationIn this episode my friend from my University of Delaware days, Greg Plum, joins me to explain the landscape of communication technologies that bring incredible value to businesses of any size. Greg is the founder of Plum UC, and explains this tech landscape clearly, helps you better understand what tech is worth considering, and how to choose value. He also sheds some light into the behind the scenes effort of a seasons professional making a decision to step out on his own. You'll love this episode and I promise you'll learn a thing or two. Runs about 20 minutes. Bonus: for a more...2015-07-0200 minLeading Matters with Joel Capperella#7 Kyle Scott Founder Crossingbroad.comKyle Scott runs one of the most influential sports blogs in the North East region of the United States, Crossingbroad.com . In this episode of Leading Matters Kyle discusses the importance of focus, sticking to the plan, and how he has capitalized on the gap in sports media coverage created by the ongoing digital and mobile disruption.2015-05-2600 minLeading Matters with Joel Capperella# 6 Christopher Wink Co-Founder Technical.lyTechnical.ly has a singularly focused mission: Better Cities
Through Technology. Founder Christopher
Wink, along with his co-founder Brian Kirk, have been keeping true to that
mission since they founded the media company after graduating from Temple University
in 2008. Their story is unique (Philly Mag
recently covered Wink and Kirk here) in that they’ve approached the
creation of their media company with an almost rigid journalistic integrity. They push no agenda other than to edify the communities
that they cover.
In my brief conversation with Chris we discussed how he and
Kirk have managed to stick to thei...2015-04-2100 minLeading Matters with Joel Capperella#5 Cass Bailey Slice CommunicationsCass Bailey runs Slice Communications, a Public Relations firm in the Philadelphia region. Her journey has been both interesting and successful and in this episode of Leading Matters Cass discusses the importance of leveraging culture for competitive advantage and how to bring talent into the firm that will compliment the culture. She also discusses how she has been able to prioritize operational disciplines that serve to not only support success today but build infrastructure to allow for scalable growth.2015-04-0900 minLeading Matters with Joel Capperella#4 Mike Lieberman Square 2 MarketingMike Liberman is the co-founder of one of the largest Hubspot Agencies in the world, in fact they were the first partner to achieve Hubspot's Diamond partner designation. The key to this success has been a dedication and focus on helping their clients understand the criteria by which inbound marketing success should be measured. Mike also covers the growing marketing agency services gap that frequently leaves clients feeling as though they are not getting exactly what they need from their marketing services partners.2015-04-0700 minLeading Matters with Joel Capperella#3 Tiffany Sauder President Element ThreeThis is a fantastic 20 minutes and you will absolutely pick up a thing or two from hearing the approach that Tiffany Sauder and her Indianapolis firm, Element Three, takes when helping their clients tell their stories. From where the discussion of brand and strategy should live, to the reality that leveraging a content or inbound marketing approach is a long term investment, Tiffany's insight is formed from over 10 years in the space.2015-03-3100 minLeading Matters with Joel CapperellaEpisode 2: Doug Claffey Founder & CEO of Workplace DynamicsDoug Claffey and his company WorkplaceDynamics focuses on workplace improvement. They succeed in part because they take their mission extremely seriously. Doug shares his insight into how they keep their mission centric and how companies can avoid what he calls an accidental culture. Culture happens one way or the other, according to Doug, leaders have the responsibility to model their desired culture with their actions.2015-03-2700 minLeading Matters with Joel CapperellaLeading Matters with Joel Capperella - Episode 1A discussion with host Joel Capperella's brother Jay. Jay has been a successful franchise sales professional for over 20 years, and in this episode shares the importance of branding and marketing to his potential buyers.2015-03-2700 min