Shows
Social Media Marketing PodcastMaking Customer Stories Profitable: A Proven FrameworkAre you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven framework for turning a single customer interview into a complete, multi-format content campaign — helping you attract leads, close deals, and strengthen client relationships with authentic, trust-building narratives, I interview Joel Klettke.Guest: Joel Klettke | Show Notes: socialmediaexaminer.com/674...
2025-07-1053 min
The Agents of Change Digital Marketing PodcastSpinning Customer Stories into Marketing Gold with Joel KlettkeEver notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantly—shares his repeatable process for creating them without the usual headaches. If you've been struggling to showcase your best work or convince prospects you're the right choice, this episode delivers the actionable tactics you need. https://www.theagentsofchange.com/582 Need help...
2025-05-0736 min
The Campaign | A Marketing Podcast by 97th FloorBuilding a Case Study Growth Engine: From One-Off to Always-On w/ Joel Klettke, Conversion Copywriter and CRO Consultant @ Business Casual CopywritingCase studies should be your mid-to-low-funnel MVP—building trust, closing deals, and driving serious ROI.
But for most teams, they’re a nightmare. Slow, messy, and frustrating to produce.
Even when they do go live, they rarely deliver the impact they should.
Why? Because great customer stories don’t just happen—they require a strong internal infrastructure. Without the right processes, accountability, and buy-in, your customer stories will stay stuck in limbo (or worse, go completely unused).
In this episode, we’re joined by case study maven Joel Klettke to learn how to creat...
2025-02-2133 min
Nerds That Talk GoodUnlocking Customer Credibility with Joel KlettkeIn this episode, Joel Klettke shares insights on making technical content accessible, building credibility with customer stories, and the importance of feedback. He discusses his journey from SEO to founding Case Study Buddy, offering advice on storytelling, internal alignment, and the role of customer success in driving marketing impact.
2024-12-0244 min
On MarketingOn Marketing #56: Joel KlettkeNewsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/LfozshG0atgJoel is the previous cofounder of Case Study Buddy. A true master of effective case studies.But deeper than that, he has a clarity about marketing that is rare.Joel's answers to this show's two main questions:(1) Marketing's role is to build trust by framing offerings in a believable, trustworthy way that encourages consumer action.(2) The purpose of life is to serve and make the pat...
2024-11-1725 min
B2B Revenue LeadersBuilding and selling a seven-figure agency | Joel Klettke & Jen Enns (Case Study Buddy)In this episode, Sam Shepler, CEO of Testimonial Hero, steps in for Dustin and he’s joined by Joel Klettke and Jen Enns, Founders of Case Study Buddy (acquired by Testimonial Hero in March 2024). They delve into the founding story and growth of Case Study Buddy, discuss the importance of customer storytelling, and share valuable tips from their experience as entrepreneurs. They also discuss overcoming early challenges, the significance of investing in quality talent, and strategic tips for creating impactful customer stories.
If you have any questions or thoughts, you can reach out to Joel and Jen thr...
2024-07-0940 min
The Ross Simmonds ShowMarketing Series Part 1: Navigating AI in MarketingIn this episode of Create Like the Greats, Ross delves into dynamic conversations with some of the best marketers in the industry — Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins. Ross’ conversations with these seasoned marketing experts are all about strategies, tips, and inspiration.Detailed Breakdown:
Bryan Casey reflects on the challenge of maintaining quality while considering the integration of AI-generated content into their strategy. He begins by acknowledging a Twitter comment about ChatGPT responses, highlighting his company's commitment to crafting high-quality content through investment in skilled individuals. Bryan expresses skepticism about AI's...
2024-03-2841 min
Paul Green's MSP Marketing PodcastEpisode 228: Super easy customer case studies for MSPsEpisode 228
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Be more relatable in your marketing by being more human
06:22 Are LinkedIn hashtags still relevant?
12:34 Driving ROI from customer success stories
Featured guest:
Thank you to Joel Klettke, Founder of Case Study Buddy, for joining me to talk about how MSPs can use customer success stories to generate more leads and convert more prospects into clients, and how to repurpose a...
2024-03-2628 min
B2B BetterHow To Make Anonymous Case Studies Work for You w/ Joel KlettkeIn this episode, I speak with Joel Klettke, Founder of Case Study Buddy.
We had a great conversation on B2B case studies - namely, how to create ones that stand out from the usual legal-has-killed-all-joy-from-this-piece-of-content crap that fills our feeds.
We also covered a topic near and dear to my heart - what can I do to convince a sceptical customer to sign off a case study? There are a bunch of different methods Joel shared, but the one that stood out to me was creating an 'anonymous' case study.
Follow Joel...
2024-03-0638 min
The Copywriter Club PodcastTCC Podcast #382: Building and Scaling a “Real” Business with Joel KlettkeA lot of copywriters talk about building a "real" business, that is a business that isn't solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Joel Klettke who used his writing and sales expertise, developed as a copywriter, to build a team and service business bigger than what he might have built on his own. And he shared what he's learned from the experience.
Click the play button below, or scroll down for a full transcript.
The people and stuff we mentioned on the show:
The Copywriter C...
2024-02-131h 06
Culture CrushUnlock The Power Of Customer Stories with Joel Klettke“It’s really short sighted, and you you’re robbing yourself of a lot of profit and opportunity.”
Great brands create great customers stories.
But too often they do a really bad job on amplifying them through the customer journey.
In today's episode of Strategy Shorts, wordsmith and Founder of Case Study Buddy, Joel Klettke, joins the show to share a super-common-sense framework that might just revolutionise how you approach customer success stories.
⚠️ Spoiler: they’re not just end-of-funnel assets, they are powerful drivers to creatively reimagine and redeploy across the entire buyer jo...
2024-02-0917 min
Distribution FirstQuick Hit: The Ultimate Case Study Distribution Playbook with Joel KlettkeStruggling to get the most from your customer case studies? A lot of companies create great stories only to leave them alone on their website. Join Justin as he talks with Joel Klettke about getting more from your case studies. Learn easy steps to use your stories better and reach more people. This quick episode is perfect for anyone who wants to share their customer stories in a smarter way. Follow this proven step-bt-step framework to maximize your case studies across every channel.If you like distribution and repurposing playbooks, you'll love my weekly newsletter...
2024-01-3005 min
RawTalkWhy Customer Stories are the Ultimate Marketing and Sales Enablement Tool with Joel Klettke | Episode 26Welcome to episode 26 of the Kindred Spirits Podcast! Today Melissa and Maddy are joined by Joel Klettke.
Joel Klettke is the Founder of Case Study Buddy, a boutique agency that helps clients like HubSpot and Loom capture, share, and drive ROI from customer stories. He's also a sought-after conversion copywriter, Dad of three, and proud Canadian.
In this conversation we discuss:
Joel's background, why he started Case Study Buddy, and how the challenges he faces in this business have changed over the years.
How case studies play a...
2024-01-2428 min
RankableDon't Pigeonhole Your Freaking Case Studies ft. Joel Klettke - Rankable Ep. 128In episode 128, Joel Klettke of Case Study Buddy drops by to discuss the underrated value of the case study for SEO and beyond.Joel argues that a well-designed customer story is not a fluff piece. How do your buyers talk? Should you use jargon in your customer stories? Klettke shares his experience of creating a buffet of content from your customer story interviews.----------[0:00] Intro [2:57] How can B2B companies effectively integrate SEO strategies into their customer success stories to enhance their online visibility? [5:17] From an SEO and human...
2024-01-2435 min
More Perfect MarketingHow Case Studies Can Revolutionize Your Marketing (with Joel Klettke)Get ready for an enlightening conversation with Joel Klettke, a prominent case study specialist. In this episode, Joel unravels the numerous intricacies of creating effective case studies and how they hold the power to transform your marketing game.
Joel shares invaluable insights on streamlining complex issues through the practical resources available on case study buddy.com, ranging from blogs to vlogs. He delves into the concept of utilizing case studies not just as testimonials, but as compelling narratives that drive success and create emotional connections with your audience.
From identifying business goals to fast-tracking the...
2024-01-2233 min
Marketing Spark (The B2B SaaS Marketing Podcast)Unlocking the Power of Case Studies in B2B Marketing with Joel KlettkeIn this episode of Marketing Spark, Mark Evans talks to Joel Klettke about the significance and strategic use of case studies in B2B marketing. Key topics include the inception of Joel's company, Case Study Buddy, and its unique approach to crafting case studies. We delve into the challenges and potential of case studies, emphasizing storytelling, strategy, and the integration of various marketing elements. We also talk about tactics for leveraging case studies in marketing campaigns and sales, the importance of customer stories, and methods for extracting value from case studies. Joel...
2024-01-1134 min
Customers First PodcastMaking the Customer the Hero of the Story with Special Guest Joel KlettkeIn this episode of the Customers First Podcast, your host, Tacey Atkinson, welcomes Joel Klettke to the boardroom. Joel is the Founder of Case Study Buddy, a company that helps you share your customers success stories with the world. Joel shares his background and how he ended up starting his own business. He explains that he initially worked as a freelancer focusing on content writing but later shifted his focus to conversion copywriting. He then talks about how he got into the case study business after being asked by a client to create customer success stories. Joel...
2023-12-1935 minCustomers First PodcastMaking the Customer the Hero of the Story with Special Guest Joel KlettkeIn this episode of the Customers First Podcast, your host, Tacey Atkinson, welcomes Joel Klettke to the boardroom. Joel is the Founder of Case Study Buddy, a company that helps you share your customers success stories with the world. Joel shares his background and how he ended up starting his own business. He explains that he initially worked as a freelancer focusing on content writing but later shifted his focus to conversion copywriting. He then talks about how he got into the case study business after being asked by a client to create customer success stories. Joel...
2023-12-1935 min
Being FreelanceCase Study Buddy Joel KlettkeJoel was originally on the Being Freelance podcast in November 2015.Now it’s time to catch up on the intervening 8 years. As he’s gone from a single solo copywriter to being a married father and founder of a company.We hear how Case Study Buddy grew out of a freelancing side project into a company with major clients and seven figure revenue. But is the grass greener? From freelance to founder - Did being his own boss set him up well to be a boss of many?You'll find full show...
2023-10-2247 min
Predictable B2B SuccessHow to use the science of customer stories to drive revenue growthAre you struggling to get customer buy-in for your B2B company? How do you present your requests in a way that resonates with your customers? Look no further! In this episode of the Predictable B2B Success podcast, host Vinay Koshy sits down with special guest Joel Klettke, a renowned copywriter and expert in customer success stories.
Joel dives deep into capturing customer stories and getting that all-important customer buy-in. He shares invaluable insights on the importance of context in communication, the power of customer storytelling throughout the buyer's journey, and the often-overlooked distribution process.
...
2023-09-2250 min
The Agency AcceleratorThe Hidden Power Of Case Studies With Joel Klettke: The Important Role They Play In Your Sales ProcessIn this episode of The Agency Accelerator, Rob is joined by guest Joel Klettke to discuss the hidden power of case studies in the sales process.
Joel shares valuable insights on how customer stories can support your new business, the different formats to deploy them, and their importance in winning, upselling and retaining clients.
We also delve into the value of creating compelling anonymous case studies, the key elements of a successful case study, and the strategic use of case studies throughout the buyer's journey.
Time Stamp
[02:43] Case studies a...
2023-08-2435 min
Expert In YouCrafting Compelling Case Studies: The Power of Relevance and Expertise in Marketing with Joel KlettkeIn today's episode, we have Joel Klettke, joining our host, Ann Carden, to dive deep into the world of case studies and customer stories. Get ready to learn all about the power of relevance and expertise in creating impactful marketing pieces. Joel, an expert in repurposing customer stories, shares practical insights and ideas on how to captivate your audience and make your message resonate. But that's not all! We'll also explore the importance of storytelling, emotional connection, and leveraging your content to its fullest potential. So grab your headphones and get ready to embark on a journey to becoming an...
2023-08-0329 min
B2B Marketers on a MissionHow to Create Case Studies That Sell for B2BJoel Klettke (Founder, Case Study Buddy) talks about how to create case studies and video testimonials that sell in B2B. He explains why storytelling from the customer’s point of view is paramount and the importance of understanding customers as well as their buying journey. Joel also provides some actionable tips.
2023-07-1243 min
The Growth Hub PodcastThe secret to telling engaging customer stories, with Joel Klettke, Founder @Case Study Buddy- What’s an efficient process for creating customer stories?
- Can one scale the process?
- Do you have a secret formula to get around this and still tell compelling stories?
- How to tell stories when you can’t share numbers
- How to hook the visitor from the get-go?
Tune in to hear from Joel Klettke, Founder at Case Study Buddy.
About the show
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scal...
2023-07-1227 min
The Growth Hub PodcastHow to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy- Why are customer stories so important?
- Why is it so difficult to create and publish quality customer stories?
- How to ensure customer stories serve business and revenue goals?
- How should marketers measure the ROI of a case study?
- How to ask a customer for a story?
Tune in to hear from Joel Klettke, Founder at Case Study Buddy.
About the show
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale...
2023-06-2832 min
SaaS Marketing SuperstarsCreating Customer Success Stories that Drive B2B Sales with Joel KlettkeIn this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insights case studies provide to SaaS companies (4:15)• How companies can tell engaging stories in their case studies (7:26) • The differences between case studies and success stories (9:54)• The biggest mistakes companies make in their case studies and how to avoid them (11:51)• Joel shares his thoughts on...
2023-06-1325 minDistribution FirstCase Study SECRETS Every Business Should Know with Joel KlettkeIf you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin is joined by Joel Klettke from Case Study Buddy to uncover the untapped potential of case studies and customer stories. Joel shares his insights to help businesses make the most of these often-overlooked resources. They debunk common myths surrounding case studies and shed light on the power of proactive planning, the versatility of case studies throughout the buyer's journey, the importance of cross-team collaboration, and the opportunity for creative...
2023-06-1334 min
Copywriters PodcastThe Power Of Case Studies, With Joel KlettkeOne of the most powerful forms of stories for copywriters is the case study, and I think it’s fair to say most of us don’t use as many of them as we should. Today we’re going to talk to an expert who has vast and successful experience in this kind of marketing.
Our guest today, Joel Klettke, is the founder of Case Study Buddy, a business that helps companies like HubSpot and Loom to scale up their case study production and include it in every segment of their marketing—from lead generation and upsells to outreach and nurt...
2023-06-1200 min
Masters of SaaSCrafting Irresistible Case Studies for SaaS: The Power of Storytelling - Joel Klettke @Case Study BuddyIn this episode, we talk to Joel Klettke, a storytelling powerhouse and the founder of Case Study Buddy, a company that helps businesses craft irresistible case studies to showcase their success stories. With over a decade of experience in copywriting and content strategy, Joel is a master at crafting narratives that captivate and persuade audiences.Whether he's working with Fortune 500 companies or small startups, Joel's mission is always the same: to help businesses tell their stories in a way that connects with their target audience and drives results. With his razor-sharp wit and infectious enthusiasm, Joel is...
2023-05-2554 min
Boss UncagedFounder Of Case Study Buddy: Joel Klettke AKA The Case Study Boss - S5E23 (#180)“If I lose my curiosity in those things, if I stick my head in the sand, I will lose. If I refuse to evolve, I will lose. And to me, curiosity and evolution go hand in hand because you\'ll either be forced to evolve or you\'ll evolve because you\'re curious.”
In Season 5, Episode 23 of the Boss Uncaged Podcast, S.A. Grant sits down with the Real Founder of Case Study Buddy, Joel Klettke.
2023-05-1800 min
Mind Your Marketing218 - Building Case Study Buddy With Joel KlettkeToday on the show we bring on Joel Klettke to talk about his journey from copywriting/SEO to founding and managing Case Study Buddy. Joel talks about his successes and struggles launching and running his own company. LinkedIn: Joel KlettkeWebsite: Case Buddy StudyTwitter: @JoelKlettkeJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketin...
2023-05-1830 min
B2B Video LabB2B Video Case Studies - Get Great OnesJoel Klettke is found all over the web starting here;Website - Casestudybuddy.comJoel Klettke - On LinkedInThe B2B Video Lab series is filmed and recorded at Film Studio A in Trowbridge Wiltshire.
2023-05-1638 min
The Advocacy Channel: A Customer Marketing PodcastHow to Create Powerful Case Studies with Joel KlettkeWelcome to another insightful episode of The Advocacy Channel!
We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With years of experience under his belt, Joel is an expert in harnessing the power of storytelling, customer reviews, and case studies to drive business growth.
In today's rapidly evolving marketing landscape, it's crucial to understand how to create persuasive stories and maximize the impact of customer advocacy. Joel's expertise sheds light on the best pr...
2023-05-1047 min
Clearscope WebinarsThe 7 Things the Top 1% of Companies Do Better with Their Case Studies by Joel Klettke of Case Study BuddyJoel Klettke of Case Study Buddy joined us to share the 7 things the top 1% of companies do better with their case studies.
Here are our biggest takeaways from Joel’s talk:
1. You need to involve the whole team in the case study process.
2. Tell a story. People resonate with stories and not all brands can/want to share metrics
3. Build a process and framework to support your case study work.
Links to additional resources & slides: https://www.clearscope.io/webinars/7-things-the-top-companies-do-better-with-their-case-studies
2023-04-2847 min
The Long GameJoel Klettke on the Perfect Case Study, Why Process Matters, and Mindset Shifts to Tackle Fear and UncertaintyAs a business owner, you're probably juggling many things at any given moment. You're trying to keep up with the latest trends in your industry, keep your customers happy, and ensure that everyone on your team has what they need to do their job well.But too often, these tasks are competing for your attention and are all important. You can't afford to let any one of these things fall through the cracks. But if you want to succeed, you need to remember that there's always more work to do. That means ensuring you're not just doing...
2023-04-281h 07The Copywriter Club PodcastTCC Podcast #340: A Few of Our Favorite Episodes with Rob and KiraRob and Kira sit down on the 340th episode of The Copywriter Club Podcast to chat about a few episodes that have stood out to them over the last 5 years. Yup, they’re jumping all the way back in the archives to tap into what still applies to today’s copywriting arena and how you can use past insight to your business today.
Here’s how the conversation goes:
The copywriting event happening in London in 2023.
The FREE A.I. challenge being hosted THIS week.
Rob and Kira’s new A.I for Creative Entrepreneurs podcast.
Why Joel Klettke didn’t start wi...
2023-04-251h 11
The Entrepreneur’s EcosystemTeam Growth Real Talk and AI Predictions for the Future of CopyHave you ever been curious about how to get more deals in your business? Or perhaps you’ve been curious about growing your team? For most people, it’s a lot of trial and error. But if you listen to the advice of our guest today, you might just be able to skip past a lot of those trials.Today, we’re welcoming Joel Klettke, founder of Case Study Buddy, a company that helps businesses create and scale case studies and video testimonies so they’re able to close more deals. Joel is known for being an OG in...
2022-12-201h 09
Believe you can because you can!300. Filming Video Testimonials that Sell for B2B with Joel KlettkeMost customers watch videos before buying products. It helps sell a lot more and saves so much with customer service. Videos should look professional because most users bounce for a few seconds and choose your competitors. Joel Klettke shares a lot of valuable insights and replies to the following questions: – How to get video…
2022-10-1142 min
The Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Joel KlettkeIn this episode of the Remote Work Tribe podcast, we chat with Joel Klettke, Founder of Case Study Buddy. He shares his personal story from being a solopreneur to a company founder, how to grow a team, build a healthy culture and thrive in a competitive space. We dive deep into many topics, such as how to grow a team, find the right leaders for your organization, the challenges and benefits of asynchronous communication, and much more. Episode timestamps:How was his journey from being a solopreneur to a co...
2022-09-2938 min
The Shopify Growth ShowA Productized Service Roundtable with 5 CEOs (#94)Jim is joined by 4 impressive thought leaders in the productized services space to really break down and demystify this lucrative business sector. Members of the roundtable include John Doherty, CEO of Editor Ninja: Sam Shepler, CEO of Testimonial Hero: Karl L Hughes, CEO of Draft Dev: and Joel Klettke, CEO of CaseStudyBuddy. TOPICS DISCUSSED IN TODAY’S EPISODEWhat is a productized serviceHow far should you niche downWait, how do you pronounce niche?How do determine when to expand the nicheHow to price services outShould you be flexible with your service?Training sales teamsHow to get bu...
2022-09-191h 01
Agency JourneyWhat Makes a Great Agency Case Study with Joel KlettkeTopics discussed in the episode:Tips for Creating an Effective Agency Case StudyThe Benefits of a Great Agency Case StudyWhat is an Ideal Agency Case StudyTips for Conversion CopywritingWhat Makes A Great Case StudyPresenting Sponsor: ZenPilotZenPilot helps agencies build more productive, profitable, and healthy teams by streamlining their operations in ClickUp.As ClickUp's largest implementation partner, we've served over 2,300 agencies and would love to help you scale operations.Learn more about our agency solutions.Resources mentioned in this episode:Joel Klettke on LinkedInJoel Klettke...
2021-12-2637 min
The Superflow PodcastJoel Klettke - Founder of Case Study Buddy & Business Casual CopywritingIn this episode - Presentinggggggggg, Joel Klettke! - After 17 redrafts of this introduction, I'm going to officially just go for it!
Joel Klettke, all the way from Canada, is the founder of Business Casual Copywriting & Case Study Buddy (& Conversion Copywriter, Consulting to SAAS & B2B) and talks about his journey to becoming a highly regarded Copywriter, his process, how he helped Hubspot get a major lift in their conversions (2x), what's the big deal with Case Studies, what's the right way to do them to drive conversions & how most companies get this wrong...
2021-07-091h 13
Growth DecodedEpisode 5: Landing PagesIn this episode we investigate "Landing Pages" — specifically, what is a landing page? What do you use them for?We then turn our focus to answer the question, "How do landing pages work?" and investigated from 2 angles:1. What do you need to build a landing page?2. How do you make your landing pages more successful?We take a look at the mechanics of a landing page, the different elements they have or don't have, and how you actually set them up to get new leads in exchange for your offer.Ti...
2021-07-0956 min
Awkward Silences#65 - The Best of Awkward Silences (So Far)To celebrate our launch on Product Hunt, we're taking some time to reflect on what Awkward Silences is all about. Guests featured in this episode, in order:Jon Macdonald, Founder of the GoodCat Noone, CEO of StarkRoy Opata Olende, Research Operations Manager at ZapierMaria Rosala, User Experience Specialist at Nielsen Norman GroupJoel Klettke, Founder of Case Study BuddyErika Hall, Co-Founder and Director of Strategy at Mule DesignHarrison Wheeler, Senior Manager, Product Design at LinkedIIn
2021-04-3007 min
Small But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJoel Klettke: How this copywriting consultant uncovered a new opportunity to serve fast-growing B2Bs and pivoted into an agency with a scale-able nicheDiscover why identifying the missing processes for other businesses is an opportunity that service-based business owners can miss and how Joel invested his time to build a delivery process that set him and his team up as the go to experts in an uncontended niche. Joel Klettke is the Founder of Case Study Buddy a specialized team who help B2B brands capture, share and cash in on customer success stories. He is also a sought after conversion copywriter for SaaS and B2B, having served clients like Hubspot, WP Engine and Scott’s Cheap Flights.
2021-04-0742 minThe Copywriter Club PodcastMaking Magic with Marcus McNiellOn the 232nd episode of The Copywriter Club podcast, we’ve got Marcus McNeill. Marcus is the co-founder and CEO of Magic based in Boulder, Colorado. He works with purpose-driven companies who seek global impact and change around both the country and world. He’s helped leaders such as Eckhart Tolle and Deepak Chopra spread their missions and messages across the globe. You may want to grab a notepad right away because this episode is full of insights you won’t want to miss. In this episode, we discussed:
• How a conscious-based life can radically shift perspective.
• Why learning from Deepak Chopr...
2021-03-301h 20The Copywriter Club PodcastTCC Podcast #230: Answering Your Most FAQs with Kira Hug and Rob MarshOn the 230th episode of The Copywriter Club podcast, Rob and Kira are going guestless. They’re sitting back and answering some questions they get frequently among our community. They’re giving their best advice and tips for new and established copywriters who are looking to level up and sustain what they’re building. In this episode, we dive into:
• when you’ll get the chance to build the foundations of your business with us in just 3 months
• the truth about working for free - should you do it?
• how to hire a VA that will pay for themselves.
• 9 books we’re reading right now...
2021-03-161h 15The Copywriter Club PodcastTCC Podcast #229: Getting The Right Publicity with Selena SooOn the 229th episode of The Copywriter Club podcast, Selena Soo shares it all when it comes to publicity. During a difficult period, Selena began seeking information but found inspiration. Selena became a publicity strategist after stepping into the power of connecting others and helping people share their message with the world. If publicity isn’t something on your mind, it will be after listening in on this episode.
In this episode, we cover:
• how to get your ideal client to find you
• why investing in yourself can change the game for your business and life
• the impact of hustle culture and se...
2021-03-091h 27
15 Minute Freelancer8. No portfolio? Do this insteadWhat do you do when a prospective client asks for samples or a link to your portfolio and you don't have anything relevant to share? How do you get the work to build a portfolio without the portfolio that will prove you can do the work? How do you get experience when you have no experience? This episode gives you some suggestions for what to do when you don't have examples of previous work to show new clients. (Spoiler: don't make it up!)"If you're just starting out as a freelancer, or you're offering a n...
2021-03-0510 minThe Copywriter Club PodcastTCC Podcast Episode #228: Being a Student of the Craft of Copywriting with Eddie BirounOn the 228th episode of The Copywriter Club Podcast, we’re joined by Eddie Biroun. Eddie is a conversion copywriter for e-comm and education brands and a forever learner of his craft. After fumbling into copywriting, he knew it was something he wanted to commit to for the long run. He became intrigued with understanding branding and what truly makes a brand stand the test of time. During our conversation, we talked about going from professional student to professional copywriter and how you can make the same leap.
We also talked about:
• why stages of awareness are important and why buzzwo...
2021-03-021h 10
The Digital Wellbeing PodcastEpisode 05: Fighting Distraction (feat. Joel Klettke)We live with the world at our fingertips...literally.
But sometimes this access to information, entertainment and social connection distract us from the world at the end of our nose: our families, our friends, and our work.
How can we fight distractions and relegate our phones, computers, and digital tools to their proper purpose in our lives?
Joel Klettke offers helpful ideas in Episode 05 of The Digital Wellbeing Podcast.
2021-01-1815 min
CareerHQ by Superpath#21 - Joel Klettke on understanding your customerJoel Klette is a well-known copywriter and entrepreneur. He currently runs two businesses. He's also a prolific writer and educator. I don't know anyone who has shared as much knowledge on copywriting as Joel. Check out Joel's businesses, Business Casual Copywriting and Case Study Buddy, as well as his fantastic Twitter account.
This is a preview of Superpath Pro. If you want a whole lot more of this, check out https://pro.superpath.co/membership.
2020-12-141h 01
Customer ShowSell More Using Customer Success Stories with Joel KlettkeCase studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoin.
2020-12-0843 min
Customer ShowSell More Using Customer Success Stories with Joel KlettkeCase studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoing to explain:
How To Get New Customers To Take Action Through Conversion Copywriting
The Formula For Deal-Closing Case Studies
How To Use Customer Concerns As A Lense To Look At Your Marketing
And So Much More
Joel Klettke is the founder of Case Study Buddy, a done-for-you service for high converting...
2020-12-0343 min
INCOMING CHAT - The H2H Business PodcastFinding Your Brand Voice. With Helen Peatfield.How customer data should shape everything from your UVP and copy, through the way your team will speak to your customers?A great chat with Helen Peatfield.Here are some of the resources she mentioned:Justin Blackman: https://prettyflycopy.com/Joel Klettke's newsletter: https://businesscasualcopywriting.com/5 Stages of Awareness (overview for people who can't get hold of Breakthrough Advertising by Eugene Schwartz): https://copyblogger.com/blog-selling/Find Helen on:https://app.growthmentor.com/helen-peatfieldhttps://www.linkedin.com/in/helenpeatfield/https://www.theproductonboarders.com/
2020-12-0155 min
The Industrial Marketing ShowEp 33 - Crushing Your Next Case Study w/ Joel Klettke (Case Study Buddy)Case studies and marketers in the manufacturing space have a love/hate relationship. We love to get them, but too often find ourselves not in love with the end result.
But what if the success of your case study had more to do with preparation than the actual interview?
Matt and MJ talked with Joel Klettke, who outlines an absolutely masterful method for designing the perfect industrial case study. He walks through identifying candidates to designing the right questions to the proper Case Study format and finally proves that you can even make an impactful C...
2020-11-1141 min
SaaS District#48 How to Cash in your SaaS Customer Success Stories with Joel KlettkeJoel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and Hotjar capture and share persuasive customer success stories.
Apart from being a conversion-focused copywriter and strategist, Joel is a BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication and helping you figure out what content you actually need to reach, nurture and convert your audienc...
2020-10-0833 min
SaaS DistrictHow to Cash in your SaaS Customer Success Stories with Joel Klettke | Podcast #48Joel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and Hotjar capture and share persuasive customer success stories.Apart from being a conversion-focused copywriter and strategist, Joel is a BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication and helping you figure out what content you actually need to reach, nurture and con...
2020-10-0833 min
Sour & SaaSEpisode 3 - With SaaS Conversion Copywriter Joel KlettkeIt's time to break down real SaaS marketing problems - with a sour twist.
This week's guest...the king of copy himself, Joel Klettke!
2020-10-0738 min
Actionable Marketing PodcastAMP 202: How to Stop Sending Boring Emails and Provide Tons of Value for Subscribers Using Video Responses With Brendan Hufford From SEO for the Rest of UsAre your emails failing to reach and resonate with readers? Maybe, you’re asking for too much information without offering enough value. Every time someone opens their inbox, they’re flooded with people asking them to do something. What do they get in return? Today’s guest is Brendan Hufford from SEO for the Rest of Us. Brendan emailed thousands of subscribers to ask: What frustrates them the most about SEO? As promised, Brendan followed up by sending every person who replied a custom video response. Was all his hard work worth the thoughtful effort? S...
2020-09-1533 min
CRO.CAFE EnglishCopywriting for Conversions, with Joel KlettkeGuest: Joel Klettke URL: https://www.cro.cafe/guest/joel-klettke
2020-08-3149 min
B2B CraftworksPower in Case Studies with Joel KlettkeSend us a textDoes it seem like Joel Klettke was born with a case study project map in his hand? In this episode of B2B Craftworks, you'll hear how Joel got started with case studies and his advice for aspiring case study writers. Support the show
2020-07-0125 min
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change LivesWriting Copy & Case Studies that Work for You with Joel KlettkeWhat’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting. Tune in to hear Joel’s copywritin...
2020-06-1700 min
The Winning Combo - Marketing & Sales Success Plus Personal Development PodcastEpisode 24: Joel Klettke, a leading copywriting expert, on how he helped his client realize an additional $165,000 in revenue with just 15 minutes of workPower Quote: “Copy is not written. Copy is assembled.” – Eugene Schwartz
Personal Story and Lessons: It's tempting to stop at a single data point instead dig, empathize and get to know the people behind the metrics. That's where the real insight lies! Joel goes behind the scenes of how he helped an online business in UK realize additional $165,000 in revenue with less than 15 minutes of copywriting work.
Closing Takeaway: 90% of copywriting has nothing to do with writing. It's about researching, listening, doing what it takes to empathize with your customer.
Follow...
2020-06-1034 min
B2B Growth1274: Start Treating Case Studies Like Human Stories w/ Joel KlettkeIn this episode we talk to Joel Klettke, Founder of Case Study Buddy. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every e...
2020-06-0800 min
Zev Audio ZoneWriting Copy that Converts with Joel KlettkeMy guest, Joel Klettke is a full-time freelance conversion-focused copywriter and marketing strategist who’s worked with big-name clients, such as HubSpot, WP Engine, Safelite, and Ion Interactive. Now, I think it’s necessary to first provide a little background information to my listeners so that we don’t get lost in buzz-words or fancy business jargon. When I say Joel is a copywriter, I want you to understand exactly what that means. No, that doesn’t mean he’s a lawyer. Copywriting has nothing to do with law. For those who don’t know, a copywriter is someone wh...
2020-06-0744 min
The Zee Marketing PodcastWriting Copy that Converts with Joel KlettkeMy guest, Joel Klettke is a full-time freelance conversion-focused copywriter and marketing strategist who’s worked with big-name clients, such as HubSpot, WP Engine, Safelite, and Ion Interactive. Now, I think it’s necessary to first provide a little background information to my listeners so that we don’t get lost in buzz-words or fancy business jargon. When I say Joel is a copywriter, I want you to understand exactly what that means. No, that doesn’t mean he’s a lawyer. Copywriting has nothing to do with law. For those who don’t know, a copywriter is someone wh...
2020-06-0744 min
SaaS Boss026 - How SaaS Companies Can Capture, Share, and Cash in on Customer Success Stories, with Joel KlettkeWant to get free tickets to SaaStock Remote Conference happening June 10-11 ($129 value)? I'm writing a book about how other successful founders got their first few paying, please consider helping other founders by taking part in the creation of this book and fill out this 5-minute survey here: https://s.surveyanyplace.com/grow_your_saas
On this episode of SaaS Boss show I interview Joel Klettke of Case Study Buddy about how SaaS can capture, share, and cash in on customer success stories.
Joel is the founder of Case Study Buddy, a team...
2020-06-0653 min
The Productize Podcast[79] The power of a process first approach w/Joel KlettkeIn this interview I talk to Joel Klettke of Case Study Buddy, a productized service delivering world class case studies. They run the whole process from interview to final deliverable.Joel gives us insight into how he started Case Study Buddy as a side project where he focused on the process more than revenue. He then goes on to explain how he has been able to remove himself completely from the day to day work, and now focuses his effort of strategy and process optimization. (5:45)Also, Brian answered this question on YouTube, does client feedback...
2020-06-0359 minThe Copywriter Club PodcastTCC Podcast #188: From Stage to Page with Gin WalkerIn the 188th episode of The Copywriter Club Podcast, Kira and Rob talk with Gin Walker on how her experience as a stage actor influences her writing process, her REACH framework, the misunderstanding that turned her into a copywriter, and what she does to manage the competing interests in her life. Here’s the outline of what we covered during this interview:
• the airplane discussion that “mistakenly” turned her into a copywriter
• the podcast that helped her discover what copywriting is
• the difference between copy editing and copywriting
• how she landed her first few clients after she made her career switch
• what she...
2020-05-1951 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Analyze Customer Research to Create Great Copy (3 Steps)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?My guest is Joel Klettke, owner of Case Study Buddy, a company...
2020-05-1258 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.EP111: How Great Detective Work Results in Copy Worth Millions of RevenueIn this episode, we talk about all things positioning, copywriting, and conversion rate optimization with expert Joel Klettke. We talk to Joel about the most common mistakes when creating website copy that is costing them millions of dollars in lost revenue. We get into the differences between positioning, copywriting, and CRO, before getting in a real example where Joel walks us through the processes he uses to optimize a brand's website resulting in $165k in additional revenue from changes that took less than 30 minutes to implement.
2020-04-2837 min
Online Success For CreativesLeveraging Case Studies to Grow your Business with Joel KlettkeToday I chat with Joel Klettke, Author at Case Study Buddy. Joel and I talk about seeking and leveraging customer testimonials to best grow your business as well as approaching your audience amidst Covid-19. We also discuss: - How hiring a professional copywriter has impacted growth - Making effective use of your customer's time - Scaling for growth with your supporting talent - Best tactics for utilizing case studies in growing your online business https://casestudybuddy.com/ Please rate and subscribe on Apple Podcasts and Spotify! Free Mi...
2020-04-2134 minThe Copywriter Club PodcastTCC Podcast #182: Business Game-Changers with Rachael PilcherSaaS Copywriter Rachael Pilcher is our guest for the 182nd episode of The Copywriter Club Podcast. We've had a front row seat over the past year as Rachael has made dramatic changes to her business and stepped up as an expert in the SaaS space. So we wanted to ask her about:
• how she went from travel blogging to SaaS copywriting
• what she did to find her first clients—it started with job boards
• what she learned running a “little shop” and why she sold it
• why she niched into SaaS and the clients she works with today
• the process she went through to ch...
2020-04-0738 minAwkward Silences#37 - Using Research to Write Next Level Copy with Joel Klettke of Case Study BuddyThis week on Awkward Silences, Erin and JH chatted with Joel Klettke, who has 6+ years of experience writing killer conversion copy for clients like Hubspot, Scott's Cheap Flights, and WP Engine. His first piece of advice? All the best copy [is] words you've stolen from the customers themselves.He also stressed the importance of meeting your customers where they are, involving copy from the start of any new project, and structuring your user research so it's easy to pull out the best insights. He walked us through how he used research to make changes at Hubspot that r...
2020-03-2547 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 162: Designing for Behavior Change with Amy BucherHow do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesEngaged — Amy's new book on behavior change (also available on A...
2020-03-2443 minThe Copywriter Club PodcastTCC Podcast #176.5 The Copy Contest at TCCIRL with Rob Braddock and Conor LynchWe don't often have two guests join us in the studio, but this week is one of those exceptions. For this special "un-numbered' episode, we've invited Rob Braddock and Conor Lynch to share how they become copywriters, what they're doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for WealthPress. You'll want to listen to get the details. We also talked about:
• how Rob Braddock accomplished his meteoric rise from prisoner to successful copywriter
• the resources he used to learn direct response copywriter
• Rob’s daily meditation...
2020-02-2548 minThe Copywriter Club PodcastTCC Podcast 175: Laid Off to Freelance Success with Derek HambrickFor the 175th episode of The Copywriter Club Podcast, Kira and Rob talked with copywriter Derek Hambrick about his path to freelance copywriter... including his first failed attempt and what made him successful the second time he gave it a go. We also talked about:
• the path he followed from communications to copywriting
• the surprising emotions Derek felt when he was laid off… panic and excitement
• how he relies on relationships to find clients for his business
• what he did to step up his copywriting game as he went out on his own
• the importance of giving and altruism to Derek’s ROI
• the...
2020-02-1849 min
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own BossGreatest Hits: 8 Mindset Shifts that had the Biggest Impact on My BusinessThere’s so much we can learn from other people’s journeys, so I wanted to end season 5 of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I’ve had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going. “What would you do if you were the best fucking copywriter or designer or business coach or ad con...
2020-01-2354 min
The Mind Of A Marketer w/ Ryan StewartHow to Write Cold Outreach Pitches (Link Building, Sales) With Joel KlettkeJoel Klettke stopped by The Blueprint Live to talk all things copywriting. We went off on a nice tangent talking about different ways to approach cold outreach emails, specifically for link building, sales and networking.Support the show
2019-12-0514 minUI Breakfast: UI/UX Design and Product StrategyEpisode 151: Powerful Case Studies with Joel KlettkeTestimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCase Study Buddy — Joel's service we're talking aboutSome of their case study samplesPingboard, Varonis, Buffer — some of the companies that...
2019-11-2246 min
Service Design ShowTaking user research notes from copywriting / Joel Klettke / Episode #84In this episode you'll learn about some time and cost effective ways to do proper user research inspired by the world of copywriting.
Successful conversion copywriter Joel Klettke takes you along his process to craft copy which deeply resonates with readers.
As you'll hear that process evolves for a large part on conducting user research in order to understand the people you're going to write for.
The similarities between how Joel does research and the way we do it as service designers is sometimes uncanny. There's just so much overlap that you wonder why our paths haven't crossed before.
We...
2019-10-3137 min
This is Content.#18 Conversion Copywriting Tactics | Joel KlettkeJoel Klettke is is on the show today to share his approach to conversion copywriting and tactics you can use to improve conversion rates.
2019-10-0800 min
The Business of Writing PodcastConfidently Scaling Your Writing Business w/ Joel KlettkeToday we’re chatting with Joel Klettke, who is a sought-after conversion copywriter and consultant. With a background in entrepreneurship, Joel brings a strategic approach to building and scaling a writing business. He's also great at teaching freelancers how to confidently sell their services and scale their business. Today he runs Business Casual Copywriting where he’s helped clients like WP Engine and HubSpot double their conversions. He's also the founder of Case Study Buddy, a done-for-you case studies service that helps companies capture, share, and cash in on customer success storie...
2019-09-0300 min
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss8 Mindset Shifts that Have Dramatically Changed My BusinessThere’s so much we can learn from other people’s journeys, so I wanted to end this season of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I’ve had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going. “What would do if you were the best fucking copywriter or designer or business coach or ad con...
2019-08-2255 min
Live In The Feast607 - Case Studies, Client Research, and How To Create Killer Conversion Copywriting with Joel KlettkeToday’s co-host is Joel Klettke. Joel is a conversion copywriter and the co-founder of Case Study Buddy. Joel is a sought-after consultant, having worked with companies like Hubspot and WP Engine, among others. Today, Joel is talking with us about his strategies around conversion copywriting.Joel firmly believes that copywriting is 10 percent writing and 90 percent research. To that end, when he’s working with clients, he engages with their customers in many different ways to learn all he can about them. Doing comprehensive research is the foundation for good conversion copywriting.Being a relatively new...
2019-08-2042 minThe Copywriter Club PodcastTCC Podcast #137: What Copywriters Need to Know about Sales with Austin MullinsCopywriter and entrepreneur, Austin Mullins, is our guest for the 137th episode of The Copywriter Club Podcast. We’ve known Austin for quite a while now and the more we heard him talk about his sales process, the more we knew we needed to have him share his process with the club. We covered a lot of ground—especially about sales processes—in this one, here’s a good list of most of what we talked about:
• how Austin became a copywriter in high school
• why he thinks it was a mistake (for him) to attend college
• what he did to find good clien...
2019-05-2150 min
Growth Marketing TodayWriting Copy That Multiplies Conversion Rates and Sells with Joel Klettke (GMT036)Joel Klettke, B2B SaaS copywriter extraordinaire and CRO consultant, shares with use his process for creating copy that multiplies conversion rates and sells. He’s done some amazing work, including doubling the conversion rate of Hubspot. As a sign of how funny and great Joel’s copy is, check out his twitter bio - Pray for your competitors: after you hire me, they’ll need it. For the show notes, tweetable quotes from Joel and more, go to https://growthmarketing.today/036.
2019-04-2541 min
Yours in MarketingJoel Klettke: Crazy Creative Conversion CopywritingOn this episode, we chat with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy.We discuss copywriting, especially for B2B companies, and how to create high-converting content on your site.Please subscribe to YIM at http://bit.ly/yours-in-marketing.
2019-04-0259 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerHow to Create Effective Case Studies w/Joel KlettkeWriting case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study and how do you market them afterward? Joel Klettke is the Founder of Case Study Buddy and he's on the mission to help companies unleash the power of case studies. When done right, a case study can not only be a content piece to use on your website or sales, it can be that unique...
2019-03-261h 12
Copy WeeklyJoel Klettke - How Case Study Buddy Scales Revenue-Generating TestimonialsJoel Klettke is a conversion copywriter by trade, helping SaaS companies like HubSpot (ever heard of ‘em?) drive sales through the roof. But this work also lead him to create Case Study Buddy, a productized company focused exclusively on… you guessed it: case studies. Here’s where Case Study Buddy came from, how they structure interviews to get exactly what they need to produce revenue-generating case studies every time, and where to use case studies to produce the best ROI.Support the show (https://copyweekly.com/)
2019-01-1857 min
Real Marketing Real FastTIPS FOR WRITING COPY THAT CONVERTSTips for writing copy that converts by Joel Klettke
Customer driven copy, what does that mean, exactly?
It's amazing how saying the same thing but slightly different clicks a whole different set of switches in somebody's brain.
You can never trust one data source on its own. You have to look at multiple sources to get the real story.
Both of those clients just saw great results because they were open-minded and open to being wrong. Too many businesses are defensive, they're scared.
I used to get a ton of pushback about doing the research, doing the homework. People said, "...
2019-01-0348 min
The Jeff Large PodcastJoel Klettke | Case Studies Are Crucial to Your Content StrategyJoel Klettke, Founder of Business Casual Copywriting and Case Study Buddy, shares why case studies should be part of your conversion content strategy.
2018-11-1200 min
Erno Hannink ShowAcquire a boss mindset to go beyond 6 figures - Joel KlettkeLatest episode of Erno Hannink Show
2018-11-0859 min
jumper aiHow to write copy that converts every time.Join Joel Klettke of business casual copywriting. As we talking about how to write copy that converts for your ecom store, Saas business, and Facebook ads.
Hosted by Andrew Strauss - Product And Partnerships @ jumper.ai
Read the transcript: http://bit.ly/2EWjcML
Connect with Joel:
Website: businesscasualcopywriting.com
Twitter: @JoelKlettke
Learn more about jumper.ai: http://bit.ly/2EV0khh
Book a demo: http://bit.ly/2EV3u4u
Explore how chatbots and social media together can help you scale your ecommerce business: http://bit.ly/2EV3u4u
2018-11-0136 minThe Copywriter Club PodcastTCC Podcast #107: the Instagram-ification of copywriting with Joel KlettkeCopywriter Joel Klettke shares his thoughts with Kira and Rob about how copywriters like to show off only the best parts of their business and how that affects other writers struggling to make things work. It’s a great discussion, but we covered a lot more than that. Here’s a look at what you'll hear in this 107th episode of The Copywriter Club Podcast:
• what he’s doing and how his business (and life) has changed in the past year
• how audits and research have impacted his business
• what Joel does in an audit and how he prices them for his clients
•...
2018-09-1148 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Optimize Your Website for Conversions Without Sacrificing SEO or SpeedI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience.It might even feel like you have to abandon a beautiful design in...
2018-07-171h 01
WebcologyConversion Optimization Consultant and Copywriter Joel KlettkeJoel Klettke gave an awesome presentation at Mozcon 2017 covering how to structure and develop content using what your customers tell you. He says the usual path and layout can be great but can also lead to a boring, useless page. He started a task to create great content and with the understanding that every conversion is a conversation. He warns that we focus on demographics but too little on motivation. Motivations guides us. If you want check out his presentation just click HERESupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com...
2017-08-1054 min
The Art of Online BusinessHow to Improve Your Conversion Copywriting with Joel KlettkeOn today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help And joining me to share his expertise is conversion copywriter, Joel Klettke. Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others. Joel talks a lot...
2017-08-0246 min