Shows
The Human Connection PodcastFrom Logo to Legacy: Building Brands People Actually Care About with Joelly GoodsonEver wonder why you'll drive 20 minutes out of your way for your favorite coffee when there's a perfectly good café next door? That's the power of branding, and it's exactly what Jolie Goodson unpacks in this episode.With 30+ years in advertising and marketing, Jolie launched her top-rated podcast "Branding Matters" during the 2021 lockdown when she noticed everyone jumping online to sell without first figuring out their why. Now she's here to share the secrets behind iconic brands like Nike, Apple, and even Survivor (yes, the TV show!).What You'll Learn:Why people pay $60 f...
2025-06-1919 min
Wheat Fields, Wisdom & WhiskeyIgnite Your Badass Super Power With Joelly GoodsonThis episode is all Badass. Being badass in business and badass in your life. Joelly Goodson is the expert of all things badass and she shares her personal branding story.How can you ignite your badass superpower? Find out the best ways and get the best pieces of advice from Joelly.In this episode you will discover:* What the definition of badass is.* How to empower yourself to harness a badass mindset.* What differentiates you in business and life and why that is important to building your br...
2025-06-0854 min
SpotlightBadass Branding and Turning Logos into LoyaltyIn this episode of Spotlight, we sit down with Joelly Goodson—host of the Branding Matters podcast and the ultimate “Branding Badass.” By day, Joelly is the Brand Ambassador and Business Development Specialist at BAMKO, a global leader in branded merchandise that actually drives results.We dive into why branding really matters (yes, pun intended), how to transform a logo into true brand loyalty, and why great merch is more than just swag—it’s strategy.Whether you’re a founder, a marketer, or just a fan of good branding, this episode is packed with...
2025-05-2042 min
Between 2 Brands PodcastEp. 14 - Joelly Goodson from BAMKOIt’s Friday and time for Ep. 14 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill discusses a tradition unlike any other – Masters merch (and what we can learn from it)! After that bit of fun, he is joined by the Branding Badass herself, Joelly Goodson, where she flips the script and grills Bill like a cheese sandwich by asking him some direct questions! Afterwards, Bill reclaims control of the podcast and asks Joelly “Five Easy Questions” so we can all get to know her just a bit better.
A BIG thanks to our good friends at Coast...
2025-04-1834 min
Queens LeadCrown Your Brand: Conversations with Joelly Goodson on Queen Leaders & Brand BuildersTune in as Amy and Joelly dive into the world of branding and business success. Joelly shares insights from her podcast, Branding Matters, and discusses the importance of building a strong brand in today's market. They explore topics such as overcoming adversity, corporate values, and sustainability in branding, offering valuable insights for entrepreneurs and business leaders alike. Don't miss this engaging conversation filled with practical tips and heartfelt reflections on the power of storytelling in business.🎙️ Recording and Content Sharing Plans Confirmed:Amy and Joelly finalized plans for their upcoming recording and content sharing. They discussed logis...
2024-06-1948 min
The B2B BRAND180 Podcast with Linda FanarasDriving B2B Brand Growth through Sustainability with Joelly Goodson, Branding Expert and PodcasterIn this episode of B2B Brand180, Linda is joined by Joelly Goodson, a branding expert and podcaster. They explore the critical role of sustainability in driving B2B brand growth, offering practical strategies for integrating eco-conscious practices into branding and marketing efforts. Joelly shares her journey and experiences, highlighting how brands can leverage sustainability not only as a corporate responsibility but as a powerful tool for differentiation and engagement in the competitive B2B landscape. Tune in to gain valuable insights into building a brand that stands out by standing up for the planet.More...
2024-02-0826 min
What Are You Made Of?Beyond the Logo: Joelly Goodson's Journey to Building Badass BrandsIn this episode, we dive into the world of branding with a true expert, Joelly Goodson, the renowned Branding Badass. With over 20 years of experience helping businesses elevate their brand awareness through powerful merchandising, Joelly is a seasoned professional in the game of building brands people genuinely care about.
Mike C-Roc welcomes Joelly to the show, exploring her journey and the launch of her successful podcast, "Branding Matters," designed to guide small business owners in navigating the complexities of brand development. This podcast, standing in the top 1.5% globally, cuts through the noise, offering insights and secrets to...
2023-11-2833 min
Unlock Your Potential with Jeff LernerWhy BRANDING MATTERS & How To Find What Makes You Different | Joelly Goodson "The Branding Badass" #262Meet Joelly Goodson, an acclaimed branding expert with over two decades of experience cultivating brand awareness.
Joelly is the driving force behind Branding Matters, a podcast dedicated to assisting marketers, business leaders, and entrepreneurs in the quest to forge strong brand equity and amplify their profits.
We start the episode by delving into the very essence of branding. Discover the significance of defining your brand's personality and how it lays the foundation for a robust branding strategy.
Halfway through the episode, we talk about...
2023-09-271h 00
Delivering Marketing JoyDMJ Ep #454 with Joelly Goodson (The importance of podcasts in the promo industry)DMJ Ep #454 with Joelly Goodson (The importance of podcasts in the promo industry) by Kirby Hasseman
2023-08-0218 min
MKTG Mastermind PodcastBranding Matters with Joelly Goodson | Ep 9Love this episode? Share it with your friends on social media!
-- Hilary Russell is the host of the MKTG Mastermind Podcast and the CEO of TRC Agency, a 7-figure digital marketing firm based in Salt Lake City, UT. She is a certified NLP Practitioner and Program Owner at Entre Institute, where she fulfills her passion for helping entreprenurial individuals progress through their journeys. Hilary also hosts the Marketing Mastermind Podcast, a weekly podcast designed to help business owners reach new levels within their mindsets and businesses. Throughout her career, Hilary has helped many of her clients scale multi-million dollar...
2022-10-1051 min
PromonoiseBranding Expert, Branding Badass: Joelly GoodsonShe's an award-winning branding expert. She's the host and creator of the Branding Matters Podcast. She's brilliant, she's charming, and she's on the Promonoise podcast. Join Alex and Joelly for a candid conversation that covers various topics ranging from branding advice to the emotional state of the world today. Find out what makes Joelly such a powerful voice in the advertising world in this fascinating episode.
2022-05-0353 min
PromoCornerIndustry Insider 04/04/2022 - Special Guest Joelly GoodsonIn this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle.
This week they talk with Joelly Goodson from Genumark!
2022-04-0437 min
skucastEpisode 218: How to Be a Branding Badass with Joelly GoodsonJoelly Goodson (AKA the Branding Badass) is an award-winning Branding Expert who’s passionate about helping her clients create brand awareness to increase profit. She is a Sr. Account Manager at Genumark, one of North America’s leading promotional products distributors.
2022-03-1743 min
LYLTalks: The Light Your Leadership Podcast with Executive Coach & Author Lisa Anna PalmerS2:E4 - Your Leadership Brand with Joelly Goodson LangText us, we'd love to hear from you! (Note if you would like a reply, please include your email or cell # within the message)Lisa talks with Joelly Goodson Lang, The Branding Badass, Sr. Account Manager at Genumark, and creator and host of her own podcast, Branding Matters. In this episode, we help provide insight on all things branding, from corporate and consumer branding, to leadership branding and its impact on employees. Connect with Joelly Goodson Lang at https://linktr.ee/BrandingBadass and subscribe to Branding Matters on Apple Podcasts, Spotify, or whichever platform you use.
2021-05-2849 min
Success Stories with Marshall AtkinsonEpisode 14: "A Revealing Clinic on How to Turn Struggle Into Rewarding Success" with Joelly Goodson with GenumarkOn today’s Success Stories podcast, we are going to talk about the “journey” that people have in the industry with Joelly Goodson, who is a self-described “Branding Badass” with Genumark in Calgary Canada.People start down their career path for whatever reasons, and it is always full of ups and downs. Joelly has mastered the art of sales for Genumark to the point where she is recognized as the go-to person that can help.How did she go from “Zero to Hero” in this industry? That’s the topic of today's Success Stories discussion.
2021-02-1029 min