Shows
The Human Connection PodcastFrom Logo to Legacy: Building Brands People Actually Care About with Joelly GoodsonEver wonder why you'll drive 20 minutes out of your way for your favorite coffee when there's a perfectly good café next door? That's the power of branding, and it's exactly what Jolie Goodson unpacks in this episode.With 30+ years in advertising and marketing, Jolie launched her top-rated podcast "Branding Matters" during the 2021 lockdown when she noticed everyone jumping online to sell without first figuring out their why. Now she's here to share the secrets behind iconic brands like Nike, Apple, and even Survivor (yes, the TV show!).What You'll Learn:Why people pay $60 f...2025-06-1919 min
Wheat Fields, Wisdom & WhiskeyIgnite Your Badass Super Power With Joelly GoodsonThis episode is all Badass. Being badass in business and badass in your life. Joelly Goodson is the expert of all things badass and she shares her personal branding story.How can you ignite your badass superpower? Find out the best ways and get the best pieces of advice from Joelly.In this episode you will discover:* What the definition of badass is.* How to empower yourself to harness a badass mindset.* What differentiates you in business and life and why that is important to building your br...2025-06-0854 min
Between 2 Brands PodcastEp. 14 - Joelly Goodson from BAMKOIt’s Friday and time for Ep. 14 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill discusses a tradition unlike any other – Masters merch (and what we can learn from it)! After that bit of fun, he is joined by the Branding Badass herself, Joelly Goodson, where she flips the script and grills Bill like a cheese sandwich by asking him some direct questions! Afterwards, Bill reclaims control of the podcast and asks Joelly “Five Easy Questions” so we can all get to know her just a bit better.
A BIG thanks to our good friends at Coast...2025-04-1834 min
Branding MattersJoelly's Pick #5 - How BAMKO Became the Biggest Company You've Never Heard Of - Brett MarzSend us a textIn this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field.I'm especially delighted to have this conversation because I recently joined the BAMKO team myself. So it's a unique opportunity for me to share the insights and strategies from a company that partners with some of the world's most iconic brands including Amazon, Tesla, Microsoft...2025-01-0332 min
Branding MattersJoelly’s Holiday Pick #4 - How The Survivor Brand Continues to Survive - Charlie ParsonsSend us a textToday I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it. During our fun chat, Charlie shares his inspiration f...2024-12-2740 min
Branding MattersJoelly’s Holiday Pick #3 - How to Say Goodbye to Someone Special - Sylvia GoodsonSend us a textThis special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.In it, I share my very personal eulogy about who Sylvia was;As an artist.As a writer.As a yogi.As a wizard.As a wife.And as a mother.As a Bubby, and so much more!It's the ultimate brand story about a woman I loved - very much.2024-12-1717 min
Branding MattersJoelly’s Holiday Pick #2 - How a Former Bachelor Built a Generous Brand - Ben HigginsSend us a textToday I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, on...2024-12-1338 min
Branding MattersJoelly’s Holiday Pick #1 - How to Produce a Memorable Brand - Maz FarrellySend us a textOn this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few.With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that is by being...2024-12-0649 min
Branding MattersHow to Curate Your Own Content with Shama HyderSend us a textMy guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. And as if that’s not impressive enough, Shama has also been honoured at both the White House and The United Nations as one of the top 100 young entrepreneurs i...2024-08-0232 min
Queens LeadCrown Your Brand: Conversations with Joelly Goodson on Queen Leaders & Brand BuildersTune in as Amy and Joelly dive into the world of branding and business success. Joelly shares insights from her podcast, Branding Matters, and discusses the importance of building a strong brand in today's market. They explore topics such as overcoming adversity, corporate values, and sustainability in branding, offering valuable insights for entrepreneurs and business leaders alike. Don't miss this engaging conversation filled with practical tips and heartfelt reflections on the power of storytelling in business.🎙️ Recording and Content Sharing Plans Confirmed:Amy and Joelly finalized plans for their upcoming recording and content sharing. They discussed logis...2024-06-1948 min
The B2B BRAND180 Podcast with Linda FanarasDriving B2B Brand Growth through Sustainability with Joelly Goodson, Branding Expert and PodcasterIn this episode of B2B Brand180, Linda is joined by Joelly Goodson, a branding expert and podcaster. They explore the critical role of sustainability in driving B2B brand growth, offering practical strategies for integrating eco-conscious practices into branding and marketing efforts. Joelly shares her journey and experiences, highlighting how brands can leverage sustainability not only as a corporate responsibility but as a powerful tool for differentiation and engagement in the competitive B2B landscape. Tune in to gain valuable insights into building a brand that stands out by standing up for the planet.More...2024-02-0826 min
What Are You Made Of?Beyond the Logo: Joelly Goodson's Journey to Building Badass BrandsIn this episode, we dive into the world of branding with a true expert, Joelly Goodson, the renowned Branding Badass. With over 20 years of experience helping businesses elevate their brand awareness through powerful merchandising, Joelly is a seasoned professional in the game of building brands people genuinely care about.
Mike C-Roc welcomes Joelly to the show, exploring her journey and the launch of her successful podcast, "Branding Matters," designed to guide small business owners in navigating the complexities of brand development. This podcast, standing in the top 1.5% globally, cuts through the noise, offering insights and secrets to...2023-11-2833 min
Unlock Your Potential with Jeff LernerWhy BRANDING MATTERS & How To Find What Makes You Different | Joelly Goodson "The Branding Badass" #262Meet Joelly Goodson, an acclaimed branding expert with over two decades of experience cultivating brand awareness.
Joelly is the driving force behind Branding Matters, a podcast dedicated to assisting marketers, business leaders, and entrepreneurs in the quest to forge strong brand equity and amplify their profits.
We start the episode by delving into the very essence of branding. Discover the significance of defining your brand's personality and how it lays the foundation for a robust branding strategy.
Halfway through the episode, we talk about...2023-09-271h 00
Delivering Marketing JoyDMJ Ep #454 with Joelly Goodson (The importance of podcasts in the promo industry)DMJ Ep #454 with Joelly Goodson (The importance of podcasts in the promo industry) by Kirby Hasseman2023-08-0218 min
Branding MattersHow to Raise Conscious Kids to Be Conscious Leaders with Lavender MorantzSend us a textMy guest today is Lavender Morantz - Bestselling author, international TEDx speaker, successful business woman and proud mama to two spirited daughters. During her 20 year career, Lavender has founded multiple start-ups. She’s also a certified nutrition and wellness specialist who educates children and families about the importance of the mind, body, and soul connection. One way she does this is through her latest project which is a collection of children’s books she wrote and illustrated, called Conscious Kids.Some of the topics we cover include:Perfe...2023-01-2046 min
Branding MattersHow to Grow Your Business on Digital with Adam RodricksSend us a textMy guest today is Adam Rodricks - an award winning keynote speaker & bestselling author who is known as Canada's top expert at growing brands through digital marketing & social media. Adam is also the best-selling author of Trigger Fingers (#1 on Amazon in 5 categories) And his work as a social media influencer has been featured on CBC, CTV, Yahoo, BNN, and nintendo.ca just to name a few.I invited Adam to be a guest on my show to talk about branding on social - specifically LinkedIn. I wanted t...2023-01-0649 min
Branding MattersHow to Succeed in Business by Getting NAKED with William BranumSend us a textOn today's show we talk about what it means to get NAKED. That is, Emotionally naked! My guest is William Branum - a Navy SEAL veteran who shares how the challenges of military training helped him change his life by changing his mindset and how he has turned this mindset into a business. William talks about why is it important to have a purpose when building a brand, and how exposing your fears is one of the best ways to conquer them. We also touch on the importance of branded merchandise i...2022-12-0235 min
Branding MattersJoelly Goodson - Help Me Help Victims of Domestic AbuseIn celebration of Giving Tuesday I'm taking this opportunity to ask for your help!Last month I entered the International Fab Over 40 competition and I'm excited to share I've made it to the 1/4 finals! If I win, I’m donating $10,000 to GEMS FOR GEMS - a charity I’m involved with that helps victims of domestic abuse get back on their feet. And recently, I found out that through the Gem’s scholarship program, the Esthetic Institute will match my donation - making it $𝟐𝟎,𝟎𝟎𝟎! This would mean two scholarships for two victims of domestic abuse.It’s called Fab Over...2022-11-2904 min
Branding MattersHow to Create Eye-Catching Insta Reels with Stephanie RoseSend us a textToday we are talking about Instagram and Reels! The transition to video-focused content on social media platforms has been a big change for a lot of brands.My guest has all the tips on how to keep your brand authentic through this content transition. Meet Stephanie Rose, Creative Director & Founder of Westrose Media - a photography/videography company that helps entrepreneurs and business owners revolutionize their brand.Genumark 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front a...2022-11-1842 min
Branding MattersHow to Launch Your Second Successful Career with Tara McCool & Dave KellySend us a textIn this episode of Branding Matters, I sit down with 2 people I used to watch every morning on TV. They are Dave Kelly & Tara McCool, and the shows I’m referring are ‘The Big Breakfast’ and ‘Breakfast Television’.Today Tara is the Chief People Officer at Foundation Auto. She’s also the co-host of Calgary Next - a popular podcast that discusses the exciting and forward-looking programs and initiatives in Calgary.Dave is a writer, producer, MC and the co-founder of Kelly Brothers Productions - a content company specializing in video and...2022-11-0445 min
Branding MattersHow to Become a Boss at Any Age with Suzie York (LOVE GOOD FATS)Send us a textMy guest today is Suzie Yorke - the Founder and CEO of Love Good Fats - the #1 Top Growing company in Canada in 2021 in Globe & Mail Report on Business.A former triathlete, Suzie created this delicious line of snacks so North Americans could eat and enjoy "good fats" on the go. And in just over 3 years, her rocket ship food start-up exceeded $100mil in revenue.I invited Suzie to be a guest on my show to talk about her mission. I wanted to learn why a...2022-10-2137 min
Branding MattersHow to Create Connections through Humour with Paddy GilmoreSend us a textMy guest today is Paddy Gilmore - the Founder of Studio Gilmore. Paddy is known around the world as “The Humour Consultant” because he helps brands use humour as a way to become more profitable.With more than 20 years experience in advertising, and a Master’s degree investigating humour, Paddy has worked with numerous brands including Barclays, Three, Epson and Getty Images just to name a few.I invited Paddy to be a guest in my show to talk about the role humour plays in branding. I wanted to learn...2022-10-0737 min
Branding MattersHow to Monetize Your Social Purpose with Margaret Glover Campbell (Virtual Gurus)Send us a textMy guest today is Margaret Glover Campbell, COO of Virtual Gurus - the largest and most trusted virtual assistant marketplace in North America. What began as a small start-up in 2016, has skyrocketed into an award-winning business that puts diversity and inclusion at the forefront of everything they do.A self-confessed science and ‘technology-geek’, Margaret has built some of North America’s most phenomenal, high-performing teams, and has worked closely with development groups to build exceptional, award-winning products.I invited Margaret to be a guest in my show to talk about...2022-09-0935 min
Branding MattersHow to Become a Million Dollar Consultant with Alan WeissSend us a textMy guest today is Alan Weiss - one of the world's most highly sought-after consultancy experts. Alan's impressive list of clients include such well-known brands as Mercedes-Benz, Merck, Hewlett-Packard, New York Times and over 200 others. Alan is also a best-selling author of 64 books. One his most famous books - “Million Dollar Consulting” - has been through five editions and appears in 12 languages around the world.I invited Alan to be a guest on my show to discuss how to build a thriving consultancy. I wanted to get his PO...2022-08-2646 min
Branding MattersHow to Be an Authentic Storyteller with Carrie SchifflerSend us a textMy guest today is Carrie Schiffler - the author of the new book “From The Corner of Bad And Ass”. As an actor who writes and a writer who acts, Carrie is best known for her critically acclaimed, one women show called Tabitha; A Girl and Her Box, which was produced by Ground Zero Theatre in Calgary, Alberta Canada.Carrie received an honourable mention for ‘Lemon Opera’ in Lorian Hemingway’s short story contest. And her first collection of poetry, Umbilicus - earned myriad positive reviews as a meditation on the sensuous...2022-08-1239 min
Branding MattersHow to Launch a Branded Podcast with Bobby LehewSend us a textMy guest today is Bobby Lehew the Chief Content Officer at commonsku.As an industry leader, Bobby has won multiple PPAI - Promotional Products Association International awards. And, as a former distributor, he ranked three times on Inc. Magazine’s fastest growing private companies in the U.S. Bobby has also appeared on Dale Denham’s #Online18 - a list of the promo industry’s most Influential Social Media Voices.Bobby also co-hosts a podcast with Mark Graham called skucast - the #1 podcast for entrepreneurs in the print and promotio...2022-07-2946 min
Branding MattersHow to Crack The Influencer Code with Amanda RussellSend us a textMy guest today is Amanda Russell, an award-winning brand strategist, author, keynote speaker, Olympic-level runner and former model. She’s a PhD who has taught at some of the top schools in the world, including Northwestern University - Kellogg School of Management, London Business School, Harvard Business School, The Wharton School and Stockholm Business School.Amanda is also an advisor to top global brands including Automobili Lamborghini S.p.A. Cedars-Sinai International and Lionsgate and she speaks around the world on influence and the future of marketing. Her latest book, The Inf...2022-07-1535 min
Branding MattersHow to Make a Solid Succession Plan with Mitch Freed (Genumark)Send us a textMy guest today is Mitch Freed, the new CEO at Genumark - one of North America’s most trusted branded merch makers for over 40 years. Mitch isn’t the first Freed to be on my show. You may remember his dad Mark Freed who I had the privilege of interviewing on one of my very first episodes. Since then, Mark has stepped down as CEO, passing the torch on to his first born son.I Invited Mitch to be a guest on my show to talk about succession plans. I want...2022-07-0131 min
Branding MattersHow to Turn Your Mission Into a Thriving Business with Faryl Morse (FARYL ROBIN SHOES)Send us a textMy guest today is Faryl Morse, the Founder and CEO of Faryl Robin Shoes - a global independent footwear brand committed to empowering women.Faryl has been a leader in the footwear industry for more than 20 years. Her passion for empowering women with the best footwear is what fuels her purpose. She believes all women should have access to footwear that makes them feel confident and beautiful regardless of age, identity, ethnicity, size, physical limitations, financial means & fashion sensibility.I invited Faryl to be a guest on my show...2022-06-1748 min
Branding MattersHow Digital Humans Help You Build a Better Connection with Your Customers with Danny Tomsett (UneeQ)Send us a textMy guest today is Danny Tomsett, a tech visionary and the Founder and CEO of UneeQ - a real-time technology platform that built and launched the first AI-powered digital human project. Today, digital humans are considered a main ingredient for brands who want to automate and scale immersive customer interactions in the Metaverse.Danny’s entrepreneurial track record includes developing games at the age of eight and founding a Telecommunications company he started at 25.He has earned several accolades which include winning the Sir Richard Branson ‘Virgin Business challenge’ and th...2022-06-0345 min
Branding MattersHow to Build Brand Awareness by Investing in Merch with Jessica HigdonSend us a textMy guest today is Jessica Higdon; Co-Founder of The Higdon Group - the number one network marketing training company that provides personal branding and marketing strategies for home-based entrepreneurs. Featured in Inc. 5000 as one of America's fastest growing companies, The Higdon Group stands apart by always giving back.Jessica is also the co-author of “Time Money Freedom” - a book she co-wrote with her husband Ray, her partner in business and in life. In it they provide 10 simple rules to redefine what’s possible and how anyone can radically reshape their life.2022-05-2038 min
Branding MattersHow to Make a Difference in The Promo Industry with Dale Denham (PPAI)Send us a textMy guest today is Dale Denham, President and CEO of the Promotional Products Association International - better known as the PPAI. Dale’s also the man behind #Online18 - a list he created in 2014 highlighting the most influential social media voices in the Promotional Products Industry. And I'm excited to share, I made the list this year thanks to my podcast!I invited Dale to be a guest on my show to talk about #Online18. I wanted to know what inspired him to start this prestigious list. And I wa...2022-05-0637 min
PromonoiseBranding Expert, Branding Badass: Joelly GoodsonShe's an award-winning branding expert. She's the host and creator of the Branding Matters Podcast. She's brilliant, she's charming, and she's on the Promonoise podcast. Join Alex and Joelly for a candid conversation that covers various topics ranging from branding advice to the emotional state of the world today. Find out what makes Joelly such a powerful voice in the advertising world in this fascinating episode. 2022-05-0353 min
Branding MattersHow to Become a Big Little Legend with Gair MaxwellSend us a textMy guest today is Gair Maxwell - a Brand Strategist and global authority on helping organizations create legendary brands.A former radio and tv host, Gair is an award-winning keynote speaker and author of the new book Big Little Legends; How Everyday Leaders Build Irresistible Brands. It's a book he wrote to help leaders identify timeless, universal secrets to help them create irresistible brands of their own. I invited Gair to be a guest on my show to discuss “The Mona Lisa Effect”. I wanted to know how a...2022-04-2252 min
Branding MattersHow to Grow Your Business Using the Right Hashtags with Matthew PierceSend us a textMy guest today is Mathew Pierce; the Co-Founder of the #Hashtagslayer app - a startup Instagram marketing tool that’s helping small business owners reach their ideal clients on Instagram.Not only does #Hashtagslayer optimize hashtags that are specifically tailored to your specific needs, it provides inside information that allows you to avoid banned hashtags, which can only cause problems and possibly get you banned from Instagram altogether.I invited Mathew to be a guest on my show to discuss the “dos and don’ts” of hashtags. I wanted to know...2022-04-0836 min
PromoCornerIndustry Insider 04/04/2022 - Special Guest Joelly GoodsonIn this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle.
This week they talk with Joelly Goodson from Genumark!2022-04-0437 min
Branding MattersHow to Sccessfully Buy Back Your Business with Lana Van Brunt & Hayley DineenSend us a textMy guests today are Lana Van Brunt and Hayley Dineen - the Founders of Sackville & Co. - a design-focused, fashion-forward cannabis accessories brand based in NYC. Known for their cannabis products that double as home decor, Lana and Hayley’s aim for Sackville is to elevate the cannabis experience, appealing to both the connoisseurs and the curious.In addition to Sackville & Co., this dynamic duo are also the brains behind Sackville Studios - a multidisciplinary cannabis design and production studio created by women who “like to smoke weed”. It’s also the first fe...2022-03-2539 min