Shows
Web3 CMO StoriesMy Interview on Cryptopolitan – The Power of Unplugging in Web3 | S5 E18Send us a textEver wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopolitan podcast (hosted by Earl Flormata) about his exciting Web3 ventures.Joeri takes us behind the scenes of Sintra Synergies, his innovative "anti-conference" retreat in Portugal where Web3 and AI founders escape the digital noise to connect authentically in nature. The conversation reveals a fascinating trend in the Web3 space: as AI...2025-05-0815 min
Web3 CMO StoriesPhilip Kotler: Why Smart CMOs Aim for Zero Complaints | S5 E16Send us a textWhat if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan, Kotler reveals six critical propositions that reshape how forward-thinking organizations should approach complaint management. Most strikingly, he shares that poorly handled complaints may be suppressing company revenues by 16-20% – a figure that should command immediate attention from any executive."CMOs should wa...2025-04-2206 min
Web3 CMO StoriesSolana, Security & Synergies: Turning Transparency into Viral Web3 Leadership – S5 E14Send us a textThis Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting projects including RYO coin's ecosystem expansion and insights from Secret Vault's crypto security report revealing that 41% of users don't trust just one wallet.• Launching a podcast petition to invite Solana's head of communications to discuss their bold ad campaign and subsequent retraction • Introducing Sintra Synergies mastermind retreat featuring the Trust Alchemy Framework for turning tran...2025-04-1011 min
Not From The Couchمستقبل التسويق - Joeri Billast - CMO of The FutureIn our collaboration with Marketing Plus Cairo 2024 by gotonexus we had the pleasure of hosting Joeri Billast, our guest joeribillast Fractional CMO and Host of the Web3 CMO Stories Podcast also Founder of Sintra Synergies Mastermind Retreats. Joeri will share valuable insights on the future (Chef Marketing Officer) CMO role, human-centered leadership in the age of AI and Web3, transitioning from traditional to Web3 marketing, and practical marketing strategies for solopreneurs from his best selling book “ The 5K Challenges for Solopreneurs”كتير من موظفين مجال التسويق حلمهم يوصلوا لأعلى منصب في المجال دة وهو مدير تنفيذي لإدارة التسويق.من خلال مشاركتنا في Marketing Plus Cairo 2024 واللي نظمته شركة @gotonexus وشركة @guruconnect قدرنا نستضيف واحد من المتحدثين المهمين وهو Joeri Billast وهو مدير تسويق تنفيذي ومقدم بودكاست Web3 CMO Stories ومؤسس Sintra Synergies Mastermind. في الحلقة دي فهمنا منه معلومات كتير عن مستقبل التسويق خلال السنين الجاية وكمان قدم نصائح عملية لأصحاب المشاريع الخاصة عن كيفية تسويق منتجاتهم وإدارة مشاريعهم
2024-12-2121 min
Web3 CMO StoriesExploring AI Innovations and Web3 Connections at Web Summit | S4 E45Send us a textEver wondered how an event brimming with over 71,000 visionaries feels? Join me, Joeri Billast, as I guide you through the electrifying atmosphere of the WebSummit in Lisbon. This year, AI took center stage, with 3,000+ companies showcasing their innovations across bustling floors. As a Sintra local, attending the summit was a delightful escape from long-haul flights, though an impromptu trip to Belgium for an AI workshop meant I was flying back to Portugal just in time for the event. From intimate meetups scheduled via the WebSummit app to reconnecting with industry peers...2024-11-1508 min
Web3 CMO StoriesCreating Impactful Marketing Campaigns in Web3 with Marc Vanlerberghe, CMO at Algorand | S4 E43Send us a textIn this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand. Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community. Marc also discusses Algorand's recent rebrand and its aim to reflect the blockchain’s identity as the 'grown-up' chain with 2 billion transactions. Furthermore, he explores key differences between Web3 and traditional tech marketing, noting the essential rol...2024-11-0128 min
Web3 CMO StoriesHow KOLs Shape Project Visibility and Success in Cryptocurrency – with Quinten François | S4 E42Send us a textWondering what sets the stage for the next big altcoin surge? Join me, Joeri Billast, in an insightful conversation with Quinten François, a key thought leader in the crypto community. Together, we unravel the intricacies of the current reaccumulation phase dominated by Bitcoin and Ethereum ETFs, setting the scene for potential altcoin growth. Gain exclusive insights from Quinten as he highlights intriguing trends in the altcoin landscape, including AI, real-world assets, and the buzz surrounding decentralized physical infrastructure networks. We also cast a spotlight on the ever-evolving landscape of Web3 g...2024-10-2526 min
Web3 CMO StoriesInside Consensus 2024: Crypto and the Vision of Robert F. Kennedy Jr. | S4 E11Send us a textIs cryptocurrency the future of the U.S. economy? Join me, Joeri Bilast, as I take you behind the scenes of Consensus 2024 on this special episode of the Web3 CMO Stories podcast. From the electric atmosphere of Austin with over 15,000 attendees, to the bold and visionary speech of Maverick presidential candidate Robert F. Kennedy Jr., who openly shared his personal investments in Bitcoin and his revolutionary plans for integrating cryptocurrency into the nation's financial framework. This episode promises an insider's look at an event that brought together the brightest minds and...2024-06-0408 min
Crypto VandaagJoeri BillastIn deze aflevering van Crypto Vandaag spreek ik met Joeri Billast. Joeri is auteur van verschillende bestselling boeken over marketing en ondernemerschap, een fractionele CMO voor technologie scale-ups die zich focussen op Web3, AI en de Metaverse. Hij is adviseur en ambassadeur voor verschillende topprojecten in innovatie, en last but not least host van de populaire podcast serie Web3 CMO Stories, gesponsord door Coindesk! We spreken over de metaverse en marketing in crypto.
Gebruik de kortingscode “CRYPTOVANDAAG” voor 10% korting op het volledige DCA aanbod: https://digitalcurrencyacademy.be2024-05-071h 14
Web3 CMO StoriesParis Blockchain Week 2024: A Solo Recap | S4 E02Send us a textEmbark on a Parisian adventure with me, Joeri Billast, as we revisit the electric atmosphere of Paris Blockchain Week. Imagine strolling alongside industry giants like Binance CEO Richard Teng and Ripple CEO Brad Garlinghouse, diving into the mechanics of trust within the blockchain sphere. I gained more insights on blockchain's synergy with AI, the pioneering paths towards digital identities in Web3, and the whispers of Ripple's stablecoin dreams. Venture capitalist Tim Draper's keynote was nothing short of inspirational, and mingling at events like the Circle Soiree sparked connections that promise to...2024-04-1212 min
Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI ToolsManaging Clients In An AI World with Joeri BillastWelcome to the Artificial Intelligence Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.Today's guest is Joeri Billast, a former business intelligence CEO who transitioned into the world of fractional CMOs. Initially running his own company, he realized his true passion lay in strategizing, starting projects, and coaching clients. This led him to discover the role of a fractional CMO, which perfectly aligned with his interests.Instead of hiring...2024-04-0820 min
Web3 CMO StoriesBlending Web2 Strategies with Web3 Gaming: A Winning Formula – with Corey Wright | S3 E45Send us a textEmbark on a transformative exploration of the web's next evolution with us, Joeri Billast, and the visionary entrepreneur Corey Wright. Discover the strategic insights and personal anecdotes that Corey brings to the table, as we dissect the seismic shift from Web2 to Web3 business models. Our conversation uncovers the fundamental principles of creating a substantial product before stoking the fires of hype—a stark deviation from the Web3 norm. Corey imparts wisdom on building with substance, establishing sustainable revenue streams, and the art of resilience in the face of Web3's unpredictable whirlwind, al...2024-02-2329 min
Web3 CMO StoriesAre Ordinals the Next Big Thing in Blockchain Technology? – with Francesca Conti from Outlier Ventures | S3 E43Send us a textExplore the transformative frontiers of Web3 with us as Francesca Conti of Outlier Ventures joins me, Joeri Billast, in a conversation that promises to equip you with a fresh perspective on this digital revolution. From Francesca's own shift from the realms of traditional media into the heart of Web3 innovation, we unravel the tapestry of challenges and triumphs startups encounter. Discover the pivotal role of Outlier Ventures in shaping the landscape and learn how they're sculpting more welcoming onboarding experiences for users everywhere, ensuring that the future of technology is not just advanced...2024-02-1627 min
Web3 CMO StoriesWeb3 SEO with Aaron Barefoot: Strategies for Organic Discoverability, including AI | S3 E35Send us a textEmbark on a thrilling exploration of the digital frontier with digital marketing virtuoso Aaron Barefoot as he joins forces with your host Joeri Billast to decode the secrets of Web3 SEO. Unveiling a world where organic discoverability reigns supreme, Aaron casts a light on the indispensable role of SEO in connecting audiences to the blockchain marvels. From the intricacies faced by entities in the crypto sphere to the clever maneuvers around paid advertising constraints, this episode promises to arm you with the knowledge to navigate the digital marketing landscape with the finesse of...2024-01-1927 min
Web3 CMO StoriesDiscussing Bitcoin's Future, ETFs, and Spain's Growing Crypto Hub with Megan Nilsson | S3 E25 (at Web Summit)Send us a textEver wondered what lies ahead for Bitcoin, ETFs, and the world of cryptocurrency? Unravel the mysteries in an enlightening conversation with our distinguished guest, Megan Nilsson. Our discussion meanders through the hot topics in crypto, from BlackRock ETFs to Spain's bid to become a digital currency hub, as we dissect the past year's exciting events. We also emphasize the need to be alert and informed in the face of fake news, market fluctuations, and potential Bitcoin correction.Brace yourself as we plunge into the intricate world of Web 3, Crypto, and Marketing...2023-11-2422 min
No BS around Web3 | WavectWeb3 Evolvement - with Joeri Billast🎙️ Had a fantastic time co-hosting with Joeri Billast on the "Web3 CMO Stories" podcast!
Joeri's insights into Web3 marketing trends are top-notch. Joeri also manages the W3X Marketing Mastermind, where entrepreneurs unite to grow in Web3 and AI. Don't miss his "Digital Corner" in Perstablo Magazine for digital wisdom, perfect for small business owners.
🚀 Thanks for a great episode, Joeri!
https://www.linkedin.com/in/joeribillast/
#Web3 #MarketingTrends #PodcastFun2023-11-1726 min
Web3 CMO StoriesNavigating the Ripple Decision and Untapped Potential of Tokenization: A Deep Dive with Mark Fidelman, Founder of SmartBlocks | S3 E12Send us a textEver wondered how the recent Ripple decision might reshape the landscape of crypto investments? Join me, Joeri Billast, as I chat with the distinguished Mark Fidelman, founder of Smart Blocks Agency. Together, we unravel the implications of the Ripple decision, dissecting its nuances and exploring the pivotal exemptions to the SEC that could streamline the investment journey.Our conversation sheds light on the Howey Test and Ripple's notable violation of the Investment Act. As we sail through the vast ocean of security tokens, we weigh their risks against those of traditional...2023-08-2523 min
Thinking Inside the BoxHow to Navigate Web3 - Joeri BillastIn today’s episode, I chat with Joeri Billast, a best-selling author on Amazon, renowned Web3 strategist, and host of the Web3 CMO Stories podcast. In his spare time, Joeri is a Leuven, Belgium-based Fractional CMO in B2B tech, leveraging his unique expertise to guide businesses in NFT and Metaverse marketing, driving substantial impacts in an emerging tech landscape.Navigating the world of Web3 can be complex, so we began with the basics. What is Web3 and what innovations are represented under this umbrella term? What are the common misconceptions of Web3 - both opportunities and ri...2023-08-2445 min
Web3 CMO StoriesFrom Special Forces to Web3 Pioneer: Yaron Been's Thrilling Journey and the Power of Community Engagement in Web3 Marketing Strategy | S3 E10Send us a textPrepare yourself for a captivating journey as I, Joeri Billast, sit down with Yaron Been, a seasoned e-commerce entrepreneur turned growth consultant in the uncharted territory of Web3. We embark on an exploration of Yaron's fascinating trajectory that started in the Israeli special forces, journeyed through the roller-coaster world of e-commerce, and has now plunged into the innovative realm of Web3.In this episode, Yaron shares his experience of launching an NFT lending protocol, the challenges he encountered, and the crucial lessons he learned. Today, he harnesses these learnings to bolster...2023-08-1123 min
Web3 CMO StoriesUnderstanding the Metaverse: Michael Solomon on Avatars, Brand Engagement, and Consumer Behavior | S3 E09Send us a textReady to delve into the riveting landscape of digital consumer behavior? Join me, Joeri Billast, as we navigate this complex sphere together with our distinguished guest, marketing guru Michael Solomon. Together, we're going to unpack the mystifying realm of avatars within the Metaverse and their implications on marketing. Based on Michael's groundbreaking research, we'll explore the symbolic meaning of products and why, particularly amongst teenagers, avatars have become a medium for identity exploration. By the conclusion of our conversation, you'll be fully equipped to leverage this digital revolution to its full potential in...2023-08-0427 min
Marketing Boost SolutionsNFTs, Metaverses, and More! Unlock the Future of Business Engagement | Joeri BillastIn this episode of the Marketing Boost Solutions, Capt. Marco features Joeri Billast, also known as 'The Web3 CMO', a renowned Web3 strategist. Recognized for his work as a Fractional CMO in B2B tech and hosting the 'Web3 CMO Stories', Joeri leverages cutting-edge technologies like NFTs and the Metaverse to engage with customers in new ways, build brand awareness, and expand into new markets. Inspiring conversations with marketing leaders and tech entrepreneurs from all over the world, Joeri has over 20 years of enriching experience as a digital enabler in business intelligence, digital marketing, business strategy, and financial analysis...2023-08-0248 min
Talking with the Experts2023 EP497 Joeri Billast Exploring the Power of NFTs in Selling Products and ServicesOn this episode of Talking with the Experts, host Rose Davidson welcomes special guest Joeri Billast, a fractional CMO and web three marketing strategist. Joeri starts by discussing the early adoption of NFTs (non-fungible tokens) in marketing strategies, emphasizing that it can help businesses stand out in the crowded market. NFTs offer a unique and uncopyable way to sell products and services, allowing creators to earn commissions on future resales. Furthermore, NFTs provide a secure method for granting access to events or exclusive content, making them ideal for membership cards, loyalty programs, and certificates to create a sense of...2023-07-0725 min
Talking with the Experts: Business Insights2023 EP497 Joeri Billast Exploring the Power of NFTs in Selling Products and ServicesOn this episode of Talking with the Experts, host Rose Davidson welcomes special guest Joeri Billast, a fractional CMO and web three marketing strategist. Joeri starts by discussing the early adoption of NFTs (non-fungible tokens) in marketing strategies, emphasizing that it can help businesses stand out in the crowded market. NFTs offer a unique and uncopyable way to sell products and services, allowing creators to earn commissions on future resales. Furthermore, NFTs provide a secure method for granting access to events or exclusive content, making them ideal for membership cards, loyalty programs, and certificates to create a sense of pride...2023-07-0725 min
Talking with the Experts2023 EP497 Joeri Billast Exploring the Power of NFTs in Selling Products and ServicesOn this episode of Talking with the Experts, host Rose Davidson welcomes special guest Joeri Billast, a fractional CMO and web three marketing strategist. Joeri starts by discussing the early adoption of NFTs (non-fungible tokens) in marketing strategies, emphasizing that it can help businesses stand out in the crowded market. NFTs offer a unique and uncopyable way to sell products and services, allowing creators to earn commissions on future resales. Furthermore, NFTs provide a secure method for granting access to events or exclusive content, making them ideal for membership cards, loyalty programs, and certificates to create a sense of pride...2023-07-0725 min
VrijheidsOndernemers® Podcast door Jeanet Bathoorn281. Wat is Web3 en wat heb je eraan? - in gesprek met Joeri BillastIk praat vandaag met Joeri Billast - fractional Chief Marketing Officer (CMO) en Marketing Strategist. Hij is geïntrigeerd door Web3 en hoe dat de manier waarop wij ondernemen gaat veranderen.
Van zijn site: "As you know, Facebook has recently changed its name into Meta. Microsoft has acquired the gaming company Activision Blizzard, with which the tech giant shows how gaming is an important part of its Metaverse plans. Furthermore, according to Time Magazine, six of the largest public companies in the world -Amazon, Apple, Google, Microsoft, Nvidia and Tencent- have been preparing for the Metaverse by r...2023-06-0143 min
The Global DiscussionThe Global Discussion - Joeri Billast: Marketing Consultant, Fractional CMO, and Web3 StrategistIn this episode, we have the pleasure of hosting Joeri Billast, an accomplished marketing consultant, fractional Chief Marketing Officer (CMO), and Web3 Marketing Strategist. With his best-selling book, captivating talks, and a profound understanding of financial systems, Joeri is at the forefront of leveraging emerging technologies like virtual worlds, AI, and NFTs to impact businesses significantly.
Join us to hear about Joeri's journey in Web3, Metaverse and AI. Major tech players are making significant moves towards AI and Web3, indicating their pivotal role in shaping the future of business. Companies are signalling the importance of gaming and the Metaverse...2023-05-3136 min
Web3 CMO StoriesS2 E52 Season Finale: CEX Experience, Rebranding Announcement, and What's Next for Web3 CMO StoriesSend us a textJoin us for the season finale of the CMO Stories Podcast as host Joeri shares his exciting experience at CEX in Cleveland. In this solo episode, Joeri reflects on the valuable lessons learned from the NFT workshop, discusses the rebranding of the podcast to Web3 CMO Stories, and shares key takeaways on topics such as NFTs, content entrepreneurship, and AI in Web3. This episode was recorded through a StreamYard call on May 9, 2023Season 3 will start in June. Stay tuned!If you're interested in the Web3...2023-05-1212 min
Web3 CMO StoriesS2 E51 How Entrepreneurs Can Make an Impact in the Web3 World and Overcome Obstacles – with Mike VitezSend us a textIn this engaging episode, join Joeri Billast as he sits down with Mike Vitez, an experienced entrepreneur and Web3 business development expert, to discuss the opportunities and challenges in the rapidly evolving world of Web3. Learn about Mike's journey, the crucial role of networking and connecting the dots, and how to navigate the complex landscape of legal, financial, and technological issues that entrepreneurs face in the Web3 space. Discover valuable insights on harnessing the power of artificial intelligence and blockchain technology, and gain inspiration to make a lasting impact...2023-05-1024 min
Web3 CMO StoriesS2 E50 How Web3 Will Shape the Future of Culture and Society – with Shashwat EternalSend us a textIn this fascinating episode, Joeri Billast and Shashwat Eternal dive deep into the world of Web3 and its potential impact on culture and society.Shashwat has been a novelist, a founder in the normie world, and a marketeer in Web3 for about 3 years. He has led the marketing efforts for multiple projects, NFT3 being his third, and brings a cultural lens to everything crypto.His central conviction is that among the 3 big tech frontiers of AI, Bioengineering and Blockchain, blockchain will bring the most benign cultural progress. It is...2023-05-0532 min
Web3 CMO StoriesS2 E49 The Metaverse Is Alive and Thriving: What's Next in This Digital Revolution?Send us a textJoin us for a fascinating dive into the Metaverse and augmented reality in this episode of the CMO Stories Podcast. Our host Joeri shares insights from his recent Metaverse Masterclass and a thought-provoking panel discussion with top industry professionals. This episode was recorded through a StreamYard call on April 22, 2023If you're interested in the Web3 Basics Masterclass NFT and recordings, send me a DM on LinkedIn, Twitter or Instagram.2023-05-0308 min
Web3 CMO StoriesS2 E47 How to Leverage AI Tools for Web3 Success – with Brian FanzoSend us a textToday we delve into the exciting world of artificial intelligence (AI) and its role in shaping the future of Web3. Join Joeri and his special guest Brian Fanzo as they explore how AI tools are transforming content creation, the essential skills needed to work effectively with AI, and the importance of testing and adapting as we navigate this rapidly evolving landscape. They also discuss the opportunities and challenges presented by Web3 and how AI can empower us to harness its full potential. Don't miss this engaging conversation packed with valuable tips...2023-04-2633 min
Web3 CMO StoriesS2 E46 How to Harness the Power of Storytelling in Your Web3 Projects – with Ani AlexanderSend us a textWeb3 is rapidly transforming the landscape of the internet, with decentralized applications and technologies making headway in various industries. One critical aspect of Web3's success is how projects communicate their stories, engage their communities, and build strong personal brands.Listen to Joeri's conversation with Ani Alexander in this pleasant episode.This episode was recorded through a StreamYard call on April 19, 2023. Read the blog article here: https://webdrie.net/how-to-harness-the-power-of-storytelling-in-your-web3-projects-with-ani-alexander If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter...2023-04-2134 min
Web3 CMO StoriesS2 E45 Why You Should Care About Web3 – The Impact of Digital Identity and NFTs (cfr. Web3 Basics Masterclass)Send us a textUnlocking Web3 Potential.Discover the world of Web3, digital identity, and NFTs as Joeri Billast shares insights from his exclusive masterclass series. Learn how these technologies are shaping the future of business, marketing, and online communities. Dive into use cases, practical applications, and opportunities to stay ahead of the curve in the rapidly evolving digital landscape. Join the conversation and uncover the possibilities of Web3 today!Register for the last session of the Web3 Basics Masterclass "Exploring the Metaverse" here: https://streamyard.com/watch/eePTKMaan7Hg2023-04-1910 min
Web3 CMO StoriesS2 E35 Metaverse vs. Reality: How Web3 is Blurring the Lines – with Hope Frank and Elliott JobeSend us a textIn this episode, we dive into the world of Web3 and its potential impact on marketing. Joeri talks to Hope Frank and Elliott Jobe, the CMO and Co-Founder/CIO of Infinite Reality, a company that helps businesses understand and embrace Web3 technology. They discuss the future of the Metaverse, the importance of ownership and IP rights, and the potential of NFTs in marketing. Tune in to learn about the opportunities and challenges of Web3 marketing and how you can leverage this emerging technology for your business.This episode was recorded through...2023-03-1547 min
Web3 CMO StoriesS2 E21 How to Utilize Web3 Technology through Social Tokens and NFTs to Monetize Content and Build a Loyal Audience – with Joe PulizziSend us a textIn this episode, host Joeri Billast speaks with Joe Pulizzi, an expert in the field of content marketing and the creator economy, about his background, how he got into content marketing, and how he's currently utilizing Web3 technology through social tokens and NFTs to monetize content and build a loyal audience.This episode was recorded through a StreamYard call on December 20, 2022.You find the show notes here: https://webdrie.net/how-to-utilize-web3-technology-through-social-tokens-and-nfts-to-monetize-content-and-build-a-loyal-audience-with-joe-pulizzi/PS: Did you already hear about our my new CMO Stories NFT? Be s...2023-01-2531 min
Web3 CMO StoriesS2 E17 What Opportunities does the Metaverse Present for Businesses – with Carol CarpenterSend us a textToday Joeri is joined by Carol Carpenter.Carol is the CMO of Unity where she leads brand and creative, comms, customer insight, community, and more. Prior to joining Unity, she was the CMO of VMware where she led the transformation of the company from license software to subscription and SaaS. Carol has led teams in large and small companies, including Google, ElasticBox (sold to CenturyLink), Trend Micro, and Apple. Unity is the world’s leading platform for creating and growing interactive, real-time 3D content. Our platform provides a comprehensive se...2023-01-1130 min
Web3 CMO StoriesS2 E16 How Building a Community and Utilizing NFTs Led to Success in the Web3 Space – with Jeff KaufmannSend us a textToday Joeri is joined by Jeff Kaufmann.Jeff is the founder of Parachute. It's a business that helps brands build Web3 Solutions. He's also the founder of JUMP, one of the first marketing communities focused on Web3. He publishes a weekly newsletter focused on the Web3 space. He is also a collaborator and advisor at Seed Club, a DAO that operates as a social token incubator and accelerator. This episode was recorded through a StreamYard call on November 22, 2022.You find the show notes here: https://webdrie.net/how-building-a-community-and-utilizing-nfts-led-to-success-in-the-web3...2023-01-0630 min
Web3 CMO StoriesS2 E14 How Collab.Land Builds Communities and Innovates with No-Code Tooling in the World of Web3 – with Anjali YoungSend us a textJoeri is joined by Anjali Young, a Web3 pioneer and co-founder of Collab.Land.Anjali has been interested in online communities since the early days of the internet, and was inspired to join Web3 because of the possibilities for people to come together and meet online. Collab.Land was founded as a tool for DAOs to use, but quickly became popular with NFT communities and social token projects as a way to bring supporters together.This episode was recorded through a StreamYard call on November 21, 2022.You find the...2022-12-3028 min
Web3 CMO StoriesS2 E02 How 'Crypto Megan' Became a Crypto Influencer and NFT Investor – with Megan Nilsson (at Web Summit)Send us a textOur guest today is Megan Nilsson.Megan is a high-end crypto and NFT portfolio consultant and Web 3 strategy for large companies, investors and celebrities, and also an investor in crypto and a member of Bored Ape Yacht Club, Doodles and World of Women, among many other NFTs.This episode was recorded in Media Village at Web Summit on November 3, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-how-crypto-megan-became-a-crypto-influencer-and-nft-investor-with-megan-nilsson/PS: Did you already hear about our my new CMO Stories NFT? Be...2022-11-1823 min
Web3 CMO StoriesS2 E01 How Giovanna Produced the Metaverse Fashion Week at Decentraland – with Giovanna Graziosi Casimiro (at Web Summit)Send us a textOur guest today is Giovanna Graziosi Casimiro. Giovanna is a metaverse producer at Decentraland, where she is the head of Metaverse Fashion Week. She has more than a decade of experience in digital design and the XR industry.This episode was recorded at the podcast booth at Web Summit on November 2, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-how-giovanna-produced-the-metaverse-fashion-week-at-decentraland-with-giovanna-graziosi-casimiro/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the b...2022-11-1615 minWeb3 CMO StoriesS2 E00 One Year Later – Intro Season 2 (at Web Summit)Send us a textSince Web Summit 2021 in Lisbon where I started the CMO Stories podcast, I recorded 57 episodes for season 1 . One year later at Web Summit 2022, I decided to start with season 2 and focus on guests that are coming from the web3 space – or at least with a link to web3 marketing.This episode was recorded at the podcast booth at Web Summit on November 2, 2022.PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you ge...2022-11-1409 min
Web3 CMO StoriesS1 E54 How to Achieve a Celebrity Status in Your Industry – with Phil PeluchaSend us a textOur guest today is Phil Pelucha, an internationally renowned Celebrity Entrepreneur and Business & Sports Consultant best known for 'Billionaires in Boxers.' 1. A former professional athlete 2. Producer & Director of BiBtv. 3. Host of a top 5% podcast with more than 1m downloads each month 4. Created over 10k hours of podcasting & Satellite TV content. He is famous for his ability to take your business from Unknown to Unrivalled; that and his highly publicized long-term ambition to own Liverpool FC. Phil is known to have said the following: “You...2022-11-1138 min
Web3 CMO StoriesS1 E53 How Edward Created the First Play-to-Earn Game in Blockchain and the Biggest Blockchain Meetup in the World – with Edward SturmSend us a textToday's guest is Edward Sturm, Co-Founder at Commit Club.Edward has made viral videos totaling hundreds of millions of views, the first play-to-earn blockchain game while running the biggest blockchain meetup in the world, and has done search engine optimization for Fortune 100 companies. He's a self-improvement fanatic, doing cold showers and daily meditation since college. For the last four years, he has traveled the world and lived in over 30 countries.This episode was recorded through a StreamYard call on September 15, 2022.You find the show notes here: https...2022-11-0928 min
Web3 CMO StoriesS1 E52 Why You Should Pay Attention to Web3 – with Sam KamaniSend us a textThe guest for this episode is Sam Kamani, a Web3 expert, tech CEO and author.Sam is the Chief Web3 Strategist for Moonstream.to, Moonstream is the Web3 engine for Blockchain based games. Moonstream has handled over $2.5 Billion in transaction volume to date. Sam is also the founder and host of the Web3 with Sam Kamani podcast, a top 20 Web3 podcast globally and author of the Amazon Best selling "The 30 Day Startup".He talks about opportunities in Web3 and why Web3 is going to be as big as the...2022-11-0433 min
Web3 CMO StoriesS1 E51 What Really Matters When You're Winning a Business Award – with Janet CaseySend us a textIn this episode, I am welcoming Janet Casey.Janet, an Adweek 35 Women Trailblazers USA, launched Marketing Doctor in 2003 and has grown it into a multi-million dollar agency specializing in global media planning and media buying. She brings considerable expertise in media planning, media buying, attribution / measurement and data strategy to the table. Leading one of the few companies in the country that did not participate in the Great Resignation (98% Retention Rate).Janet is an expert on work culture, developing leadership and workforce retention. As President and Founder of Marketing...2022-11-0225 min
Web3 CMO StoriesS1 E50 How to Unlock B2B Business Growth by Eliminating the Friction Effect – with Dean IsaacsSend us a textToday's guest is Dean Isaacs.When Dean launched his consulting firm in a new city where he had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how he did it. His secret was merging marketing and sales into a simple, cohesive approach that is aligned with how my ideal clients buy. He calls this approach 'Eliminating the Friction Effect'.Dean loves to share his practical, actionable sales, marketing and business growth ideas with us....2022-10-2830 min
Web3 CMO StoriesS1 E49 How Chris Exponentially Developed his Personal Brand on LinkedIn around Web3 – with Chris KoronowskiSend us a textToday's guest is Chris Koronowski.Chris's background is in computer science. He has almost 8 years of experience in sales and digital marketing, and 5 years of experience as a LinkedIn consultant that includes content generation, personal branding, lead generation, and building sales funnels. Since this year, Chris has started focussing on Web3 Marketing and has exponentially developed his personal brand on LinkedIn.This episode was recorded through a StreamYard call on August 24, 2022.You find the show notes here: https://webdrie.net/how-chris-exponentially-developed-his-personal-brand-on-linkedin-around-web3-with-chris-koronowski/PS: D...2022-10-2626 min
Web3 CMO StoriesS1 Bonus E3: How to Increase Sales with Geofencing Marketing – with Justin CroxtonSend us a textToday's guest is Justin Croxton. He is an Inc 5000 Entrepreneur Helping Enterprises Implement Cutting Edge Lead Gen Solutions.He is the CEO of Propellant Media. They use a unique technology called geofencing marketing that sets them apart from other lead generation agencies. He shares more on how he build his agency to 8 figures in 5 years with no funding or acquisitions as well as how he helps brands target and grow their revenue through advanced digital tools.This special bonus episode was recorded through a StreamYard call on October 19, 2022. 2022-10-2422 min
Web3 CMO StoriesS1 E48 How Bryan Created the Uber for Lawn Care, Starting from Zero – with Bryan ClaytonSend us a textToday's guest is Bryan Clayton.Bryan is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are re...2022-10-2123 min
Web3 CMO StoriesS1 E47 How to Close Big Deals from Your Podcast – with Josh TappSend us a textToday's guest is Josh Tapp. Josh is the host of the Apple iTunes Top 50 Marketing and Entrepreneurship Podcast, The Lucky Titan, Josh has worked with over 1500 of the world’s top entrepreneurs discovering their most coveted business success secrets and sharing them with the world. His company, Podcast Multipliers, has helped over 750 entrepreneurs (and counting) to launch, monetize, and scale their own industry leading podcasts. Leveraging the Pantheon Method (Josh's proprietary method for scaling industry leading podcasts), he founded multiple 7 figure businesses and has spoken in front of nearly 500,000 en...2022-10-1928 min
Web3 CMO StoriesS1 E46 How to Become a World Class Communicator – with Brenden KumarasamySend us a textOur guest for this episode is Brenden Kumarasamy.Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.This episode was recorded through a StreamYard call on August 18, 2022.You find the show notes here: https://webdrie.net/s1-e46-how-to-become-a-world-class-communicator-with-brenden-kumarasamy/Did you already hear about our my new CMO Stories NFT? 2022-10-1433 min
Web3 CMO StoriesS1 E45 How to Apply the Principles and Values of Agile with Inbound Digital Sales – with Anthony CoppedgeSend us a textToday's guest is Anthony Coppedge. He leads the vision for how business agility is infused in Digital Sales at IBM. He relishes the chance to sabotage mediocrity. He fuels his heart by mentoring, writing, teaching, and coaching a variety of audiences.He started applying Agile in marketing in 2009 at a software company and has been iterating and learning for the past 10 years how to reframe the dynamic between Marketing & Sales. This episode was recorded through a StreamYard call on August 18, 2022.You find the show notes here: https://w...2022-10-1220 min
Web3 CMO StoriesS1 E44 How Should B2B Businesses Use Video on Social Media – Christopher WeiherSend us a textToday's guest is Christopher Weiher. He helps business owners make authentic videos that connect with their network and drive leads and sales.Chris is a video producer and business owner with over 20 years of experience in the industry. Focusing on B2B videos, Chris has created animations, videos for events and sales presentations, commercials and now works with business owners to help them create their own videos and only cares about results!This episode was recorded through a StreamYard call on August 17, 2022.You find the show notes he...2022-10-0726 min
Web3 CMO StoriesS1 E43 How to Make an Email Stand Out in a Crowded Inbox – with Roland PokornyikSend us a textToday's guest is Roland Pokornyik. He is a seasoned email marketer and CEO,Co-founder of Chamaileon.io - an email creation platform for teams. He regularly blogs and speaks about email design and related topics too. He's open to share his entrepreneurial challenges on bootstrapping a global SaaS product in a very competitive industry and scaling to a team of 20. This episode was recorded through a StreamYard call on August 17, 2022.You find the show notes here: https://webdrie.net/s1-e43-how-to-make-an-email-stand-out-in-a-crowded-inbox-with-roland-pokornyik/Did you already he...2022-10-0529 min
Web3 CMO StoriesS1 E42 What it's Like to Build a Legal Tech Solution for Non-Lawyers – with Charles BrecqueSend us a textToday our guest is Charles Brecque – legal tech founder making contracts machine readable. Charles is the founder & CEO of Legislate. He founded Legislate in April 2020 in Oxford to make contracts machine readable using patented knowledge graph technology. Before founding Legislate, Charles brought Machine Learning solutions to market for three years at Mind Foundry, a spin-out from the University of Oxford. Charles is a graduate of the École Centrale de Lyon.This episode was recorded through a StreamYard call on August 16, 2022.You find the show notes here: https://webd...2022-09-3025 min
Web3 CMO StoriesS1 E41 Why Should Businesses Be Focused On Making an Impact Before Making A Profit – with Mat BoyleSend us a textToday's guest is Mat Boyle. He is the CEO and Founder of Online To Offline (O2O), a company dedicated to helping businesses increase their lead generation activities, optimize their sales conversions and maximize their profits.But that's only part of the story, O2O is committed to using entrepreneurship and job creation as a vehicle to end poverty driven exploitation and sexual slavery by opening centres in developing countries and using them as community hubs.Mat lives on the Sunshine Coast in Australia with his wife and six k...2022-09-2827 min
Web3 CMO StoriesS1 Bonus E2: How Podcasters can Use NFTs – with Carlos DiazSend us a textWhat are NFTs and why should podcasters care? Listen to this special bonus episode with Carlos Diaz, Founder of Uncut.FM, Podcaster and Investor.Carlos was born and raised in France, and has now lived in San Francisco for +10 years. He is a repeat entrepreneur and created his first startup, Emakina, at the age of 23, before taking it public in 2006. Carlos also founded blueKiwi, the first SaaS company in France, moved the company to Silicon Valley in 2010 and sold it two years later. Carlos also ran a startup accelerator p...2022-09-2630 min
Web3 CMO StoriesS1 E40 How to Get Results on LinkedIn – with Daniel AlfonSend us a textToday's guest is Daniel Alfon, LinkedIn author, expert and trainer.Daniel is the author of the book "Build a LinkedIn Profile for Business Success". He opened his LinkedIn account in early 2004. He holds a Master's Degree in English from La Sorbonne Nouvelle and helped thousands of entrepreneurs and consultants grow their business. Warning: he loves busting LinkedIn myths!Get Daniel's freebie here This episode was recorded through a StreamYard call on August 1, 2022.You find the show notes here: https://webdrie.net/s1-e40-how-to-get-results-on-linkedin-with-daniel-alfon/2022-09-2333 min
Web3 CMO StoriesS1 E39 How to Turn your Content from Boring to Brilliant – with Tom RuwitchSend us a textToday's guest is Tom Ruwitch. He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from...2022-09-2133 min
Web3 CMO StoriesS1 E38 How Quontic Builds the Future of Banking through Bitcoin Rewards and the Metaverse – with Aaron WollnerSend us a textToday's guest is Aaron Wollner. He is the CMO of QuonticIf you aren’t familiar, Quontic was born during the financial crisis as a small community bank in New York. Following Dodd-Frank regulations, it was recognized as a Community Development Financial Institution (CDFI) bank. This enables Quontic to lend to people who have earned the opportunity to afford homeownership but have traditionally been excluded. As the first bank to offer bitcoin rewards on debit card purchases, Quontic quickly shifted online so that it could serve more clients in more ways. It...2022-09-1628 min
Web3 CMO StoriesS1 E37 Why is Google Your New Business Card? – with Jason Barnard, the Brand SERP GuySend us a textToday's guest is Jason Barnard. He is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).His backstory: from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...This episode was recorded through a...2022-09-1434 min
Web3 CMO StoriesS1 E36 Why do Value-Added-Incentives beat Discounting Prices every time – with Marco TorresSend us a textToday's guest is Marco Torres. He is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. Marco teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.This episode was recorded through a StreamYard call on July 26, 2022.You fi...2022-09-0928 min
Web3 CMO StoriesS1 E35 How to make Crypto Accessible to the Masses – with Carl HallamSend us a textToday's guest is Carl Hallam. He is the CMO at Kriptomat, an online platform that enables people globally to quickly, safely and easily buy, sell and store digital currencies in the local language and with local support.I have met Carl in our CMO💯Club on Discord. This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together. Get your free invite via this link: https://joeri.link/cmo100clubThis episode was recorded through a StreamYard call on July 26, 2022.2022-09-0718 min
Web3 CMO StoriesS1 E34 How to Create a Successful Podcast? – with Tracy HazzardSend us a textToday's guest is Tracy Hazzard. She is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding...2022-08-3137 min
Web3 CMO StoriesS1 E33 How to Land B2B Clients – with Mark FirthSend us a textToday's guest is Mark Firth. He spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled. He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and stated a family and then a business. He finally made it into Florida on an investment visa supported by his business.Mark runs High Profit Consulting which has helped hundreds of B2B consultants to land cl...2022-08-2423 min
Web3 CMO StoriesS1 Bonus E1: How to Make your Livestream Entertaining – with Lux NarayanSend us a textSpecial bonus episode of the CMO Stories podcast with Lux Narayan, Obituarist, Tech Entrepreneur, Wannabe Comedian and AuthorLux believes that "So, what do you do?" is a tough question to answer and should certainly not be answered with the current title on your LinkedIn profile. In 2021, he published "Name, Place, Animal, Thing", an Amazon bestseller- to help people answer this dreaded question. He enjoys mining the intersections of various spheres of life and work, speaking of which... He is the CEO and a co-founder a...2022-08-1934 min
Web3 CMO StoriesS1 E32 How Fractional CMOs Can Help You with a Solid Marketing Strategy – with Avi KumarSend us a textToday's guest is Avi Kumar. He is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background giv...2022-08-1727 min