Shows
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingDemystifying Performance Max (Episode 501)This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com
2026-02-2329 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingBig Changes Coming to Shopping Campaigns in February (Episode 498)Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PPC interview when you are trying to get a job with an agency or as an in-house marketing manager.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https...
2026-02-0225 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingPPC Basics - Simple Ad Strategy That Works (Episode 494)This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
2026-01-0529 min
The Indie PPC Podcast with Joey BidnerGetting Fired From Google Ads Accounts and What I Learned-Ep 10In this episode, I talk about times I got fired from managing accounts and what those moments taught me. I share real mistakes, the emotions that come after losing an account, how I rebuild confidence, and why certain client types create trouble from the start. If you have ever felt imposter syndrome or struggled with tough client relationships, this one will resonate.
2025-12-0820 minThe Indie PPC Podcast with Joey BidnerMy Google Ads Tech Stack-Ep9In this episode of the Indie PPC Podcast, I break down my full Google Ads tech stack — the exact tools I use to manage 25 accounts ranging from $2k/month to over $1M/month. No sponsorships, no referral codes — just an honest look at what actually helps me run accounts more efficiently.I cover why I rely on Optmyzr's MCC dashboard, how Opteo helps me manage lower-spend clients, and why AdBeacon has become my go-to for holistic data across all platforms and I showcase a new custom change reminder tool...
2025-11-2130 min
ppc.zone | New Perspectives and Insights for Digital Marketers#51 In the Zone with Joey Bidner & Jyll Saskin GalesThe Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include audience targeting, smart bidding, email marketing, third-party tools, and the significance of clear communication and expectation management with clients.
Follow Joey on LinkedIn https://www.linkedin.com/in/joey-bidner-16869687/
Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/
Learn more about PPC Zone at https://ppc.zone
Additional p...
2025-11-1759 minThe Indie PPC Podcast with Joey BidnerScale Before the Sale. My Google Ads Black Friday Sale Strategy - EP 8In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones).We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (and why I hate promo codes) How to sc...
2025-11-0519 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingShould You Try Microsoft Ads? (Episode 486)This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com
2025-11-0328 minThe Indie PPC Podcast with Joey BidnerHow I Review Google Ads Copy with Clients-Template Included Ep#7In this episode, I walk through the exact workflow I use when launching a new Google Ads campaign, and it all starts outside of Google Ads. I share the Google Sheet I’ve built to organize ad copy, keywords, and campaign structure before anything goes live.I explain why I never build ad copy directly inside the UI and how this sheet makes client reviews smoother, and why it’s essential for aligning tone and messaging with every new client. You’ll also hear how I color-code campaigns, track character counts, and mark revisions live d...
2025-10-2211 minThe Indie PPC Podcast with Joey BidnerGoogle Ads Best Practices are DEAD! Rethinking how we manage accounts in todays environment. Ep 6We’ve officially entered the post–best practice era of Google Ads. In this episode, I share why we can no longer rely on any best practice, but need to form our own methods of testing to form a unique strategy that works for each account we manage. You’ll learn why the real edge today isn’t knowing what works — it’s knowing how to test, track, and disprove your own assumptions. I Also reacts to news about AI Overview Ads making their way into Google’s AI Mode, raising serious questions about transparency a...
2025-10-1419 minThe Indie PPC Podcast with Joey BidnerOne Monthly Google Ads Routine That Changes EverythingIn this episode, I share a monthly routine that I use to get a clear, bird’s-eye view of my accounts. It’s super simple, just a Google Sheet that tracks budgets, spend, MER, NCAC, and a few other KPIs. but it’s been one of the most valuable habits in my workflow.I’ll walk you through how I use it to spot correlations between channels, catch problems before they become major, and make sure spend is aligned with client goals. I’ve included a free template you can copy and adapt for your own accounts.Wheth...
2025-10-0814 minThe Indie PPC Podcast with Joey BidnerUse Chat GPT to Analyze Search Intent Swings in Google Ads. Ep#4In this episode of the Indie PPC Podcast, I walk you through how I use ChatGPT to analyze search term intent in Google Ads.I show you how to bucket search terms into high, mid, and low funnel categories, track how intent shifts over time, and walk you through an example of how I used this method to understand and take action on a conversion rate drop. Later in the episode, I talk about a podcast from Fred Vallaeys at Optimizer with Mathieu Trinvan that really made me rethink account structures, b...
2025-10-0118 minThe Indie PPC Podcast with Joey BidnerGoogle Ads Reviews 101: Seller, Product & Local Reviews Explained-Ep#3In this episode, we break down the various types of customer reviews to leverage in google ads: local reviews, seller ratings, and product ratings.You’ll learn:Why Google My Business reviews aren’t enough for Shopping adsThe difference between seller ratings (business-wide trust signals) and product ratings (specific item reviews)How aggregators like TrustPilot or Stamped.io integrate with Google AdsPractical tips for handling bad reviews without resorting to shady tacticsWhy reviews directly affect your conversion ratesPlus, I answer a listeners question on what AI m...
2025-09-2417 minThe Indie PPC Podcast with Joey BidnerThe Art of Client Communication in Paid Search + Q&A on Microsoft Ads : Episode #2In this episode, I dig into one of the most underrated skills in paid search: client communication.It’s not just about reporting performance—it’s about listening, building trust, and knowing how to handle tough conversations. I share how I structure my calls, the difference between performance updates vs. strategy calls, and how to manage different client types (data-driven, hands-on, hands-off).I also answer a great listener question on the differences between Google Ads and Microsoft Ads. I cover when to use Microsoft, why importing campaigns can be both helpful and dangerous, and the big pi...
2025-09-1828 minThe Indie PPC Podcast with Joey BidnerThe Indie PPC Podcast Ep.1 | Becoming a Google Ads Freelancer + Q&AThis show is all about paid search strategies, freelancing insights, and life as an independent PPC manager. Each week, I’ll dive into:A deep-dive strategy or paid search topicA listener Q&A segmentSomething new and interesting I’m learning in the world of digital marketingIn this episode, I share:How I discovered Google Ads after years in the skateboard industryMy early agency experiences (and why I left)The leap into freelancing in Boston and building my own client baseWhy self-teaching and obsession with learning are crucial in paid searchA listener's question on stru...
2025-09-1030 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingCompetitor Campaigns: When, Why, and How (Episode 474)Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/SFbHl80f9dsSubmit a...
2025-08-0434 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingDeep Dive: Successful E-Commerce Campaign Strategy (Episode 471)This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic for a winning set of campaigns!Try Opteo for free for 28 days - https://opteo.com/pspJoey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/Hfqpnksrp9oSubmit a Question - https://www.paidsearchpodcast.com
2025-07-1437 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingCookie Consent Explained from a Google Ads Perspective (Episode 470)Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!Try Opteo for free for 28 days - https://opteo.com/pspConcent Mode Partner Support: https://cmppartnerprogram.withgoogle.com/Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/C1_3tOwwHTQSubmit a Question - https://www.paidsearchpodcast.com
2025-07-0727 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingMost Advertisers Get Audience Bid Adjustments Wrong (Episode 468)This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/yj0we6WrfRQSubmit a Question - https://www.paidsearchpodcast.com
2025-06-2335 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingNew Changes Coming to Google This Year (Episode 465)New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner: https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gMSubmit a Question - https://www.paidsearchpodcast.com
2025-06-0236 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingSmart Bidding Fails Against Manual Bidding (Episode 463)Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/jUP6KeOOmWcSubmit a Question...
2025-05-1937 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingDeep Dive: Looking at Metrics of a Successful Account (Episode 462)This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/9sn_mx-jkTYSubmit a Question...
2025-05-1232 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingAnswering Questions about Google Ads (Episode 459)This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://www.joeybidner.comWatch this episode on YouTube: https://youtu.be/lb4tdrdc_DkSubmit a Question - https://www.paidsearchpodcast.comTwitter...
2025-04-2138 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingYouTube Campaigns Are Changing (Episode 457)Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/KSTNzbQzPBQSubmit a Question - https://www.paidsearchpodcast.com
2025-04-0736 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingCustom Labels in Google Ads Shopping (Episode 455)This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/n3tp1Du9ADkSubmit...
2025-03-2431 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingGoogle’s Goals Are NOT Your Goals (Episode 454)Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0Submit a Question - https://www.paidsearchpodcast.comT...
2025-03-1729 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingThe Best Scripts to Use in Google Ads (Episode 452)What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod
2025-03-0335 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingEnhanced Conversions, Performance Max, & Micromanaging (Episode 451)Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/bU3pFvaOlr0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod
2025-02-2435 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingThe Best Scripts to Use in Google Ads (Episode 452)What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod*****SCRIPT L...
2025-02-1035 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingWhy Businesses Don’t Grow from PPC (Episode 449)This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/H1jbb-Tf3jUSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod
2025-02-1034 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingImproving The Quality of Leads (Episode 445)Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/js9iDcNpRiISubmit a...
2025-01-1337 min
The Sure Oak PodcastYouTube Ads WILL DOMINATE in 2025I had the chance to interview Joey Bidner - a Google Ads expert - and we highlighted a strategy that b2b marketing teams can utilize to drive low cost MQLs from YouTube ads. From there, these MQLs can be nurtured so that they can eventually become SQLs. It was a great conversation and I hope you enjoy!
2024-12-1943 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingJoey Bidner’s YouTube Strategy for Success (Episode 431)Try Opteo for free for two months - https://opteo.com/pspSpecial URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/obUZDrWOvggSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
2024-09-2349 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingDeep Dive into Assets with Joey Bidner (Episode 423)Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/qPKq784aP34Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
2024-07-2934 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingThe Best Tool No One Talks About (Episode #419)Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.comChris Schaeffer - https://www.chrisschaeffer.comWatch this Episode on YouTube: https://youtu.be/C-vE6IR7IfISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
2024-07-0136 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingChatGPT: Talking to Your Data (Episode 418)Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.comChris Schaeffer - https://www.chrisschaeffer.comWatch this Episode on YouTube: https://youtu.be/6BhGaQ-RTywSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
2024-06-2447 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingDeep Dive into Call Ads (Episode #413)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this Episode on YouTube: https://youtu.be/2Y_prev5fb8Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
2024-05-2035 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingGoogle Shopping Tips & Tricks (Episode #410)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch This Episode on YouTube: https://youtu.be/17wfLxcRLdESubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
2024-04-2942 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingManual Bids are Dead (Episode #405)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch This Episode on YouTube: https://youtu.be/WLd_bSmKn04Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
2024-03-2548 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingAnswering Your Questions about Google Ads (Episode #404)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch This Episode on YouTube: https://youtu.be/hbVWC6sXYToSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodConsent mode on websites and mobile apps - https://support.google.com/analytics/answer/9976101
2024-03-1830 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing5 Biggest Mistakes I See In Accounts (Episode #401)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch This Episode on YouTube: https://youtu.be/IBaaVMfiHvASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of G...
2024-02-2643 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingAmazing New Ideas + Joey Bidner (Episode #392)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch This Episode on YouTube: https://youtu.be/HGAe5gQZoS4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals o...
2023-12-2538 min
News Marketing Fabio AntichiNews Marketing del 23 Novembre, chi c_è a Roma per cena_! 🤪News Marketing del 23 Novembre, che c'è a Roma per cena?! 🤪live 8:50 quihttps://www.youtube.com/watch?v=s-w01ly-qPI🥜 Il gruppo hacker noto come No Name 057 ha ripreso le sue attività ostili. Tra i siti colpiti ci sono quelli di Giorgia Meloni, dell'Agenzia delle Dogane e dei Monopoli, della Consob, dell'Assosim e dell'AGCOM. Daniele Torre✅ Meta Ads: come ottenere lead a costi straordinariamente bassi Giuseppe PainoCrea una nuova campagna CBO per lead generation, nell'adset inserisci un pubblico broad, creatività che sai già che funzionano e poi, nell'opzione cost cap, inserisci una cifra. Lo step success...
2023-11-2309 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingHow to Prepare for the Upcoming Holiday Sales Season (Episode #378)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comJoey Bidner at https://joeybidner.comThis Episode on YouTube: https://youtu.be/Gu-seS8didISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:It's that time of the year to start thinking about that time of the year... Christmas time, sales time! This week Joey Bidner joins Chris Schaeffer for a discussion about how to...
2023-09-1847 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingDifference Between Automated & Manual Bidding (Episode #370)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/This Episode on YouTube: https://youtu.be/kZNThdaaZfESubmit a Question - https://www.paidsearchpodcast.comShow Notes:The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.
2023-07-2443 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingOptimize Your Shopping Ads with a Special Guest! (Episode #366)Get Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.
2023-06-2647 minNews Marketing Fabio AntichiNews Marketing del 5 Dicembre 2022 by Fabio Antichi🍀 #NewsMarketing tante belle novità da Catania 😍 https://lnkd.in/dSu5mSrblive alle 8 1✅ #GoogleAds script per segmentare pMax Joey Bidner Mike Rhodes (he/him) 2✅ #FacebookAds Inserzioni dinamiche da catalogo: come sfruttarle in modo avanzato per la tua Gifting Season 🎁 Jacopo Gollini 3🥜 per #legge Sin dalla pagina di atterraggio dev'essere chiaro il costo di spedizione del prodotto o ulteriori costi aggiuntivi Sara Biscaldi Antonino Polimeni 4✅ Corso di HTML per #SEO Giorgio Taverniti 5✅ Anche #Amazon abbraccerà l’#emailmarketing Marco Ziero 6✅ Nuovo Audience Insights: scopri e conosci il tuo pubblico su #TikTok Mi...
2022-12-0509 minNews Marketing Fabio AntichiNews Marketing del 3 Novembre 2022 by Fabio Antichi🍀 #NewsMarketing toccata e fuga a Napoli c'è qualcuno per un aperitivo? 😍1🥜 SEO + GoogleAds Grandi novità: un numero limitato di utenti sta ottenendo l'accesso a una nuova interfaccia utente* per Google Merchant Center Mike Ryan 2✅ Google ads addio pubblici simili, Performance Planner tool for PMax headlines da 5 a 15 + business logo e name Alex van de Pol Joey Bidner 3✅ Problema di Login su YouTube - Come risolvere? Almeno finché non ci pensano gli ingeneri di YouTube Marco Maglio4✅ Aggiornamenti Google da Search On 2022 Michele Papaleo5✅ I contenuti come carta d'identità del tuo brand Alessio Beltram...
2022-11-0305 min