Shows
#5Things: This Week in SocialGrey’s 2024 Super Bowl Trends ReportThis week Grey dives into Super Bowl 58 trends! According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift! The 5 Things: Brands tapping into scarcity. Two celebrities are better than one! Brands and Fever Dreams.Mascots Never Die! The Taylor Swift of it all!Hosts: Joey Scarill...
2024-02-2625 min
#5Things: This Week in SocialA Podcast About Podcast MovementOn this episode the team gets podcast nerdy! Last month, #5Things host and executive producer Joey Scarillo spoke on a panel at Podcast Movement, the world's largest podcast conference about his experiences producing this show, he was joined by Eric Johnson, founder of LightningPod. Today, #5Things contributor Daniel Avon hosts a conversation about the the 5 biggest takeaways from the conference with Eric Johnson and flips the script on Joey, putting him in the panelist seat. The #5Things:Can a Video Be a Podcast? Using YouTube and short form video to grow and...
2023-09-1137 min
#5Things: This Week in SocialYou Can’t Escape Your XThis week on the pod the team looks closer at updates from X and Instagram, and explore what one fitness app is doing to create a social experience. The Things: X Slows Down Link Speeds to Websites Elon Doesn’t LikeBird Logo is Out X Logo is In, it’s Time to Update Those Assets Social Fitness App, Strava Offers New Ways to Connect and Calculates Carbon Footprint Users Can Now Add Music to their Instagram Posts Instagram Tests A New Post Metric Format Sources: TechCrunch, Social Media Today, Strava.comHosts: Joey Scari...
2023-08-2130 min
#5Things: This Week in SocialYou Tell Me That It's EvolutionThis week we get a glimpse into X's evolving feed, a new music competition, the way brands engage with creators and more! The Things: Evolving the Feed, What's Next for XTik Tok Launches an In-App Music CompetitionThreats of Deactivation Force Reddit Users to End the Oliver Stalemate Pinterest & Amazon Work Towards Monetization via Third-Party Ads PartnershipHow Brands are Using Their Creators to Take Over Summer's Biggest ConcertsSources: Social Media Today, The Verge, Axios, My Broadband, Yahoo NewsHosts: Joey Scarillo, Shylene Radinsky, Abby NessTo subscribe to our newsletter, click HER...
2023-08-1423 min
#5Things: This Week in SocialIt’s Called X NowThis week the 5Things digs into the Twitter X drama, the TikTok's text posts, Reel revenue and so much more! This episode will hopefully leave you feeling full! The Things: Twitter officially transitions to X With all the Twitter, err… X News, TikTok unveils Text-Only posts Reels revenue rivals TikTok With ½ of users leaving, Meta tries to retain Threads users Reddit vies for verified accounts Sources: NYT, WSJ, CNN, Reuters, NPR, Morningstar, Seeking Alpha, BBC, Social Media Today, CNet, TechCrunchHosts: Joey Scarillo, Daniel Avon, Kylie MacDonaldTo subscribe to our newsletter...
2023-08-0734 min
#5Things: This Week in SocialArtificial Insanity: The Intersection of Creativity, Culture and TechThis week on the #5Things we chat through where we've been so far, and where we think we're going within the AI and Web3/Metaverse culture as it continues to impact storytelling and brands in advertising. The Things: The journey of Web3/NFTs/Metaverse to AI – how are they similar, how are they different. Storytelling to new audiences – as advertisers, how do we find the people for our message. Brands in Culture – how brands can push the boundaries. The impact of new tech – how do we use these tools.The future of advertising – The Big Question: what’s next?...
2023-07-3130 min
#5Things: This Week in SocialThread it, Pin it, Reddit & Emoji itThis week on the #5Things we ask all the burning questions like “What’s next for Threads?” “What does a TikTok music deal look like?” and most importantly “What are the most popular emojis of 2023?”The Things: Threads is the New Cool Hangout for Brand… anyone else? Pinterest Adds Mobile Deeplinking to Drive More Purchase ActivityReddit and Mods taking steps to ease tensions Emojipedia Shares Most Used Emojis of 2023 for World Emoji Day TikTok Announces New Music Licensing Agreement with Warner Sources: Wired, ZDnet, Social Media Today, The Verge, USATodayHosts: Joey Scarillo, Caine Fair, Ari Santa...
2023-07-2427 min
#5Things: This Week in SocialFollow the ThreadsThis week we are following the Threads! It's 5 Things dedicated to the the latest app from Meta. The team breaks down what Threads is, what it means for users and brands, and what Threads could mean for Twitter. It's a breakdown of everything you need to know to navigate this new platform! The Things: What is Threads, why did it come about First week - reactions, brand posts, record hitWhat's coming - new features and how they stack upEffect on Twitter Different ways agencies can approach the strategy Sources: The Verge, Mashable, Social Media Today, Busin...
2023-07-1725 min
#5Things: This Week in Social5Things with Bridget ToddOn this episode of 5Things, we sit down for 5 things with Bridget Todd. Bridget is the host of There Are No Girls on the Internet. Host Joey Scarillo chats with Bridget about Twitter, Apple Vision Pro, TikTok bans in Montana, the history of podcasting and the future of the internet. Check out There Are No Girls on the Internet HERE. To subscribe to our newsletter, click HERE
2023-07-1133 min
#5Things: This Week in Social5 Takeaways for SMW 2023This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!The Things: 1. How brands should involve creators.2. Being ready to shift social strategies quickly.3. Brands and creators creating genuine authenticity4. The difference between Influencers versus creators5. Understanding that creators and influencers are growing their versatilityHosts: Joey Scarillo, Kylie MacDonald, Shylene RadinskyTo subscribe to our newsletter, click HERE
2023-05-3024 min
#5Things: This Week in SocialCall Your AI GirlfriendThis week we introduce you to your AI girlfriend, examine the vaping trend on TikTok, talk Twitter and more! The Things: Big Steps for Twitter: Announcing CEO successor and making first acquisition under Musk ntroducing an AI girlfriend you can pay for $1 a minuteNew study shows majority of TikTok videos featuring vaping do so positively Pinterest merges Pins & Idea Pins into one LinkedIn adds new Topics Prompt for creatorsSources: Axios, Gizmodo, The Hollywood Reporter, WSJ, Fortune, NBC News, Study Finds, The Exponent, TechCrunch, Social Media TodayHosts: Joey Scarillo, Daniel Avon, Kofi Rober...
2023-05-2226 min
#5Things: This Week in SocialMeta Can’t Monetize from KidsThis week on the pod, we break down the FTC cracking down on Meta, a look at AI and Bluesky, plus an interesting exploration of the importance of social connections in our lives.The Things: FTC Cracks Down on Meta Monetizing from Children How AI is influencing Health Care?Meta Doubles Down on AI Recommendations in Feeds The Importance of Social Connection in Fighting the Epidemic of Loneness Are Blue Skies Ahead for Bluesky? Sources: TechCrunch, VentureBeat, Time, Free Think, Social Media Today, ABC NewsHosts: Joey Scarillo, Ankit Vahia, Natalie McGheeTo s...
2023-05-0822 min
#5Things: This Week in SocialTikTok’s TEDTalkThis week we unpack TikTok CEO's Shou Zi Chew's conversation on the TED stage, we discuss our experience with Snap's My AI, we deep dive into sludge content, and so much more! The Things: TikTok's CEO speaks to a TED Audience, the First Interview since Testifying to Congress. Snapchat’s New “My AI” Feature is “Rewarded” by a Spike in 1-star Reviews. Up-and-Coming Social Platforms Attempt to Capitalize Amid Ongoing Twitter Controversies BeReal: How the Next Big thing in Social Media Lost its Novelty.Escapism or Overstimulation? Meet "Sludge Content," TikTok's Newest TakeoverSources: The Publish Pre...
2023-05-0230 min
#5Things: This Week in Social#5Links in BioThis week on the #5things we get excited about Instagram's adoption of 5 Links! And we talk about the very serious topic of Twitter's controversial decision to remove transgender protections from their platform, and what the Facebook settlement means for you. The Things: Some Facebook users can submit to claim a share of a settlement over Facebook's relationship with Cambridge AnalyticaTwitter removes transgender protections from platformLinkedIn introduces a tool to allow job seekers to filter prospective employers based on their values Reddit will begin charging companies for API access Instagram now supports five links in b...
2023-04-2521 min
#5Things: This Week in SocialWhen Life Hands You TikTok, Make Lemon8This week #5Things celebrates it's 150th episode! The team discusses ByteDance's new app called Lemon8, Twitter's "Flop Era", TikTok allowing you to reset your FYP and more! The Things: 1. Skepticism rises for ByteDance's new Lemon8: Aimed at a Gen Z-type audience, Lemon8 is an emerging social app that takes fan-favorite elements from other platforms to build what could become a Frankenstein contender under ByteDance leadership. 2. Twitter in General is in its Flop Era: Twitter Circles promised to bring the privacy of IG Close Friends to the platform but appeared to break over the las...
2023-04-1726 min
#5Things: This Week in SocialThe Eggs in Twitter’s BasketThis week on the pod we welcome our friends from Tank Worldwide to discuss what could be next for TikTok, a new direction for Twitter, and updates from Meta, Instagram, and LinkedIn. The Things:1. Updates on the TikTok Hearing2. Twitter Is Putting All Their Eggs In Paid’s Basket 3. Meta Launches New Reels Ad Options as it Leans into Evolving Consumption Shifts4. LinkedIn Is Using AI + ChatGPT – Where could this lead? 5. Instagram introduces ‘reminder ads’ and promoted results Sources: NYT, Social Media TodayHosts: Joey Scaril...
2023-04-0319 min
#5Things: This Week in SocialA Few Good WomenGrey is proud to celebrate Women’s History Month this March. On International Women’s Day (March 8) and throughout the month, teams in studios across our global network held a range of events and at Grey New York, there was a particular focus on highlighting women who made a tremendous impact on culture but aren’t as widely known as they should be. Five Grey New York colleagues from different teams tell us about five trailblazing women in this episode, guest hosted by Estie Wassner. Listen to learn abou...
2023-03-2730 min
#5Things: This Week in SocialRooting for STEMThis week on the #5Things, we discuss all the new features, including TikTok's STEM Feed, Instagram's "Top 3" stories sticker, YouTube TV Multiview, and more!The Things: TikTok’s new STEM feed: This new STEM feed will appear alongside the platform’s “Following” and “For You” feeds as a dedicated space to explore videos related to science, technology, engineering and math. New Sephora and TikTok Incubator Program: The incubator program aims to connect content creators with the brands who have participated in the Sephora’s Accelerate program via educational training modules, and a DEI-first approach to these creator...
2023-03-2032 min
#5Things: This Week in Social#TikTokMadeMeDupeItThis week on the #5Things, learn all about LinkedIn Collaborative Articles, #deinfluencing on TikTok, the recently announced Olympic eSports series, and more!The Things: LinkedIn Launches ‘Collaborative Articles’ Powered by AI: These articles will use AI-generated prompts to call on expert/seasoned users for their real-life, specific work advice in response to the prompts From #TikTokMadeMeBuyIt to #deinfluencing, Ads in Feed to Paywalled Content: - TikTok users are starting to use the #deinfluencing hashtag to uncover the truth about supposedly game-changing products, and creating content around what not to buy; allthewhile TikTok introduces long-form (20 Min Max) Paywalle...
2023-03-1330 min
#5Things: This Week in SocialOnly Followers in the BuildingThis week on the #5Things, we discuss the reality of the TikTok ban, Meta’s “AI Aspirations,” Instagram’s GIF replies, and more. The Things:The TikTok Ban is Becoming More Real as action is likely advancing in the House.Selena Gomez outranks Kylie Jenner for Instagram followers.Meta Doubles down on "AI Aspirations" with Top-Level Team.Instagram updates to allow GIFs in replies and Channels plus a Broadcast featureTikTok rolling out music and money Sources: CNBC, Guinness World Records, Business Insider, HypeBeast, Gulf Business, NBC News, Tech CrunchHosts: Joey Scarillo...
2023-03-0630 min
#5Things: This Week in Socialverified to the coreThis week on the #5Things, we talk AI DJs, verification, authentication, Corecore and moremore...The Things: Meta rolls out Meta Verified for IG & FB: this new paid verification subscription is an attempt to increase authenticity and security across Meta services.Twitter limits 2-factor authentication: new updates to Twitter Blue limits text message authentication to non-subscribers. YouTube Tests Podcast features: the platform is developing more podcast tools to align with growing audio usage.Spotify launches AI DJs: audio platform rolling out personalized music alongside AI-powered commentary. Corecore climbs the aesthetic ranks: the new video format attempts to disc...
2023-02-2726 min
#5Things: This Week in SocialBard. Beats. Zuckerberg’s Galactica.This week on the #5Things, TikTok is at the top, Google throws its Chat AI hat in the ring, and Pinterest aims to make every pin shoppable.The Things: Meta Flattens Workforce Google Throws Chat AI Hat in the Ring While Meta Tries to Catch Up TikTok beats out all other apps globally on "Daily Active Users" and "Time Spent for Teens" Pinterest aims to make Videos Shoppable Instagram Monetizes Reels with GiftsSources: Bloomberg, Fortune, New York Times, TechCrunchHosts: Joey Scarillo, Daniel Avon, Estie WassnerTo subscribe to our newsle...
2023-02-1328 min
#5Things: This Week in SocialTikTok TailgateFrom reality dating shows on TikTok, to newsletters on LinkedIn, to a new social app called Artifact, this week’s #5Things covers it all and more.The Things: Instagram founders are launching a new social app called ArtifactSuper Bowl TikTok Tailgate Livestream The Reality Dating Show Sweeping TikTok The News on Newsletters on LinkedInTwitter cancels 'Co-Tweets'Sources: Social Media Week, The Verge, AdAge, STN Digital, Search Engine JournalHosts: Joey Scarillo, Caine Fair, Kylie MacDonaldSpecial Thanks to students and teachers in The Podcast Clubs at Thomas Edison CTE High School and P...
2023-02-0619 min
#5Things: This Week in SocialGoing “GodMode”From "GodMode" to "QuietMode," this week we tackle it all. Plus, the future of shoppable on Instagram and Pinterest, Twitter’s new verification tool, and more!The Things: The Future of Shoppable: Instagram and Pinterest’s approaches.Twitter Whistleblower Reveals Musk and Engineers have a “GodMode’ Twitter unveils a verification tool for organizations LinkedIn Grows to 900 million users– Could it be where professional conversations move post-Twitter?Instagram Updates its Settings, and Introduces “Quiet Mode”Sources: Bloomberg, Engaget, Fortune, Social Media Today, Retail Touch Points, Brand Watch, TwitterHosts: Joey Scarillo, Daniel Avon, Natalie McGheeTo s...
2023-01-3022 min
#5Things: This Week in SocialDrop the ShopThis week on the #5Things, we discuss Instagram’s decision to remove the shopping tab, why artists are pushing back against AI generation tools, Twitter’s attempted peace offerings to brands with free ads, and more!The Things:Instagram set to remove the shopping tabArtist push back against AI generation tools and Meta responds with a deal with Shutterstock Twitter extends a peace offering to brands, free ads. TikTok makes it easier for brands to collaborate with “mega-stars” with the new talent management portal Gamers rejoice as HBO’s The Last of Us (and accompanying podcast) are a hitS...
2023-01-2324 min
#5Things: This Week in SocialNew Tool For SchoolThis week on the #5Things, we discuss why school districts are banning ChatGPT and pressuring social platforms, plus big changes to Twitter's UI and more!The Things: Chat GPT's Potential and why Schools are banning it. Meta faces pressure in how the target ads to teens with the first ever lawsuit from a public school.Updates to Twitter including bookmarks, longer tweets, and their own FYP. Apple is expected to invest far more into paid ads and software-backed ads in the coming yearsYouTube provided their 2023 Predictions Sources: The Guardian, NPR, Forbes, TechCrunch, Mashable, Social Media Toda...
2023-01-1731 min
#5Things: This Week in SocialParty Pod: Look Ahead to 2023It's a party pod this week on the #5Things! 🎊Listen in as we zoom out on 2022 with topics including Twitter drama, social e-commerce, BeReal and brands, TikTok's impact on other platforms, the AI explosion, and we zoom in on what it means for the year ahead!The Things: The Drama at TwitterPlatforms Ramping up on EcommBeReal is for People, not for BrandsTikTok: The Pac-Man of PlatformsThe AI Generator ExplosionSources: Axios, Time, The Atlantic, The Washington Post, Vice, Social Media Today Hosts : Joey Scarillo, Caine Fair, Daniel Avon, Chelsea Sugai, Tayl...
2022-12-1936 min
#5Things: This Week in SocialAre You Sure You Want To Delete Twitter?What's with all of the AI images? This week on the #5Things, we discuss Meta’s two new art projects aimed at highlighting creative opportunities of the Metaverse, TikTok’s growing security risks, the next Twitter, and more.The Things: TikTok's Growing National Security Risks What's the Next Twitter? Instagram to Show Professional Accounts if they've been Shadow-BannedMeta's New Art Project What's with all of the AI images lately? Sources: WSJ, The Verge, CNet, Social Media Today, AR NetHosts: Joey Scarillo, Stephanie Thuell, Daniel AvonTo subscribe to our newsletter, click HER...
2022-12-1224 min
#5Things: This Week in SocialThe Sun Sets on BirdwatchThis week’s #5Things include TikTok’s updated Marketing Partners platform, the end of Pinterest’s Creator Rewards program, Snapchat’s rising AR experience, and more!The Things: Twitter Powering Back UP "Birdwatch"New Study Highlights the Most Commonly Shared Life Events on Instagram & TikTokTikTok Polishes it's Marketing Partners PlatformPinterest and the End of its Creator Rewards ProgramSnapChat and the Rising ARSources: AdWeek and Social Media TodayHosts: Joey Scarillo, Natalie McGhee, Caine FairTo subscribe to our newsletter, click HERE.
2022-12-0527 min
#5Things: This Week in SocialJust Do It For the GrammyOn this week's #5Things, we're diving into how an emerging artist's viral success on TikTok led to a Song of the Year award nomination at the 2023 Grammys, Nike's new "Dot Swoosh" Web3 platform, Twitter updates, and more! The Things: Elon and Twitter Pause $8 Checkmark Nike introduces "Dot Swoosh"TikTok Launches Shopping TikToks Get Nominated for a Grammy YouTube Adding Product Tagging & Expands Music OptionsSources: Vogue, Social Media Today, Pitch ForkHosts: Joey Scarillo, Chelsea Sugai and Caine Fair
2022-11-2120 min
#5Things: This Week in SocialAuthority IssuesWhat's up with WhatsApp Communities? This week on the #5Things podcast, we're discussing WhatsApp's new Communities update connecting groups, Meta's layoffs, the deal with Twitter's official check marks, TikTok's plan for Teens to stay safe on the platform, and more!The Things:Meta lays off more than 11K employeesMoments after announcing, Elon Musk walks back official checkmark model TikTok’s new overview of safety protocols for kids and teens and parents Instagram rolls out post scheduling features for creators and businessesWhat’s up with WhatsApp communitiesSources: NYT, Social Media Today, EngadgetHosts...
2022-11-1428 min
#5Things: This Week in SocialGoing Pro 😎😉😍😡😂New logo....who dis? It's the 3rd anniversary of the #5Things: This Week in Social podcast, and we're treating ourselves to a fresh look! This week on the pod, we dive into Meta's "Professional Mode" for Creators, Twitter takes on LinkedIn, Instagram adds product tagging in reels, and more!The Things: Elon's $8 monthly Twitter packageTwitter taking on LinkedIn with "Professional Accounts"Meta goes global with "Professional Mode" for creatorsInstagram adds product tagging in reel#5Things has a new look!Sources: Social Media Today, TechCrunch, AdWeek Hosts: Joey Scarillo, Caine Fair, Hannah Loeff
2022-11-0822 min
#5Things: This Week in SocialNot Another Conservative Social Media Platform…It's Rumor Central! This week's #5Things explores TikTok's introduction to podcasting, the end of mass marketing, another celebrity buying a social media platform, and more. Listen wherever you get your podcasts.The Things:Kanye is looking to buy a conservative social media platform Is mass marketing ending? Gen-Z and the evolution of sub-cultures TikTok's Livestream age restrictions means more safety for young people and new avenues for adult content RUMOR CORNER! Is TikTok getting into podcasting? Meta's pushes for encryption brought to life in a new WhatsApp ad campaignSources: Social Media Today, DigiDay, PodNews.net
2022-10-2427 min
#5Things: This Week in SocialTikTok vs. Instagram: A Social ShowdownIt's all about the updates this week on #5Things! TikTok and IG continue to copy each other with new app features, YouTube adds @ handles, Twitter encourages users to share via app, and more!The Things:The 5 Things:TikTok Goes Still Images YouTube Adds @ HandlesReddit Ramps Up Ad Targeting Twitter Swerves Screenshots Instagram Adding Multiple Link OptionSources: Social Media Today and TechCrunchHosts: Joey Scarillo, Caine Fair, Stephanie ThuellTo subscribe to our newlsetter, please click HERE.
2022-10-1719 min
#5Things: This Week in SocialKeeping Up with Kim K’s CryptoPower to Podcasts! This week, we look at Twitter's strange but entertaining updates, podcast growth insights for 2022, Kim Kardashian's SEC challenges, Meta's AI tool that allows users to create bizarre mish-mash videos, and much more!The Things:Kim K faces SEC challengesTwitter coming through with some strange but fun updatesSpotify and Co-Host reveal the undeniable power of podcasts in two separate studiesTikTok looks to a Partnership to Help Develop a Flailing Live Shopping FeatureMeta is Trying to get in on the 'Weird AI' Trend Sweeping SocialSources: Social Media Today, Spotify, Co-Host, PodNews.net
2022-10-1035 min
#5Things: This Week in SocialPretty MetaOn this week's #5Things, it's mostly Meta, as they create a centralized hub, Instagram tests a new way to send posts as DMs, and IG stories will no longer be segmented. All of this and more!The Things:TikTok expanding video description to increase discoverability Meta allowing users to hop between Facebook and Instagram seamlesslyMeta published new 'Measurement 360' measurement framework IG Experimenting with sending latest posts as a DMs to friendsInstagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments Sources: Social Media Today and TechCrunch Hosts: Joey...
2022-10-0324 min
#5Things: This Week in Social⚠️It's Time to Let BeReal Be BeReal⚠️This week on the pod, more apps are trying to be BeReal plus Snapchat's web app, Twitter expanding its 'Birdwatch' fact checking program, Meta opens Facebook Reels API for 3rd party integration, and more on this week's #5Things. The Things: Snapchat’s web app is sort of crazy Social platforms continue taking on BeReal Twitter expands 'Birdwatch' their fact checking program Meta opens “Facebook Reels API” for 3rd party integration An examination of the psychology of creating a social icon Sources: Social Media Today and Digital Trends Hosts: Joey Scarillo, Taylor McLean, Caine Fair To subscribe to our newsletter, please...
2022-09-2622 min
#5Things: This Week in SocialInstagram Will Not TikTok About ItThis week, the team welcomes Caine Fair to the pod to discuss an internal Instagram document, Snap working to better democracy and a sneak peek into Twitter's holiday guide. That and so much more is discussed on this week's #5Things. The Things: Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show Instagram to Test Repost Feature Snap builds out suite of tools to boost civic engagement around elections including registering to vote and community organizing Twitter tackles "close friends" with "circles" featureTwitter Shares New Tips and Insights to Assist in Holiday Marketing PlansSources: Wall...
2022-09-2020 min
#5Things: This Week in SocialIt’s All About the AlgorithmsNot only has Twitter finally added an Edit button, but we’ve got five more important things to note in Social - including Instagram’s new commerce updates, info on Meta’s video algorithms, Twitter’s support for podcasts, and more on this week’s edition of the #5Things.The Things: Instagram Streamlines Platform Commerce FeaturesTwitter Adds Podcast Support & New Audio OptionsMeta Provides Clarity into Video Content AlgorithmsSnap Outlines Goals for the Future After Staffing ShiftsTwitter Shares Insight into Football Conversations Ahead of Season StartSources: Social Media Today, The Verge, Tech Crunch, TwitterHosts: Jo...
2022-09-1228 min
#5Things: This Week in SocialYouTube Dives Deeper Into PodcastsBeReal continues to inspire fellow platforms, YouTube gets deeper into the podcast game, localized content gets a push from Snap and TikTok, and Twitter helps your brand plan for the holiday season ahead. We unpack these topics and more in this week’s #5Things!The Things: Instagram Tests New BeReal-Inspired Feature, IG CandidYouTube Launches Dedicated Podcast PlatformTikTok Tests New ‘Nearby’ Aggregation FeatureHBOMax Launches Localized ‘House of the Dragon’ Activation with SnapchatTwitter Shares Ad Tops for Marketers Ahead of the Holiday SeasonSources: The Verge, Social Media Today and TechCrunchHosts: Joey Scarillo, Amanda Davis and D...
2022-08-2930 min
#5Things: This Week in SocialSnap’s The Limit!1+ Million users have joined Snapchat Plus, TikTok introduces text-to-image AI generators, Meta launches new Reels features and more on this week’s #5Things!The Things: Snap’s subscription service reaches 1 Million usersPrevious Musk interview puts dent in Twitter caseTikTok introduces text-to-image AI generatorReddit partners with crypto-exchange FTXMeta launches new reels featuresSources: The Verge and Social Media TodayHosts: Joey Scarillo, Amanda Davis and Tommy BoyceTo subscribe to our newsletter, please enter your email HERE
2022-08-2227 min
#5Things: This Week in SocialInstagram Reels It InInstagram walks back its controversial platform changes, Facebook reports a drop in revenue for the first time, TikTok is planning a TikTok Music app and more on this week’s #5Things!The Things:Facebook reports drop in revenue for the first timeSnapchat announces Snapchat Sounds Creator FundTikTok reportedly to develop TikTok Music appInstagram walks back platform changesYouTube’s making it easier for creators to turn longer content into ShortsSources: Platformer, The Verge, Snap.comHosts: Joey Scarillo, Tommy Boyce, Jourdain PatrickTo subscribe to our newsletter, please enter your email HERE...
2022-08-0820 min
#5Things: This Week in SocialSnap Your DesktopShopify and YouTube partner to make shopping more social, Instagram tests its Creator Marketplace, Snapchat makes the move to desktop and more on this week’s #5Things!The Things: Instagram launches initial test of new ‘Creator Marketplace’ influencer discovery platformInstagram To allow users to place orders and track packages in DMsSnapchat brings chatting and video calling to desktopsFacebook Shifts Resources From News to Focus on Creator EconomyShopify partners with YouTubeSources: Social Media Today, The Verge, WSJ, Fast CompanyHosts: Joey Scarillo, Amanda Davis, Tommy BoyceTo subscribe to our...
2022-07-2519 min
#5Things: This Week in SocialDeal or No DealTwitter is bookmarking Elon Musk’s acquisition! The platform suing him for attempting to abandon the $44 Billion deal, TikTok’s offering free training courses for SMB’s, Instagram is testing out AR elements within stories and more on this #5Things!The Things:Twitter sues Elon Musk for attempting to back out of $44 Billion acquisitionReddit to sell collectible avatars off of BlockchainTikTok to offer free training courses for SMB’sInstagram is testing AR elements within storiesTwitter tests “Collaborative Tweets”Sources: The Verge, Bloomberg, Mashable, Social Media TodayHosts: Joey Scarillo, Amanda Davis, Tommy BoyceTo subs...
2022-07-1822 min
#5Things: This Week in SocialThe TikTok TapesBuzzfeed releases “The TikTok Tapes,” Elon Musk Outlines his final steps needed to finish the Twitter acquisition deal, Snapchat is developing a “Snapchat+” subscription service and more on this week’s #5Things!The Things:The TikTok TapesElon Musk Outlines Final Steps Required to Finish Twitter DealSnapchat Developing a New ‘Snapchat+’ Subscription Service Offering Exclusive New FeaturesInstagram Testing Full-Screen Video Viewing Meta Launches New Creator Monetization Initiatives, Including More Reels Payments and NFTsSources: Buzzfeed, Social Media Week, The VergeHosts: Joey Scarillo, Tommy Boyce, Julie BentleyTo subscribe to our newsletter, please enter yo...
2022-06-2722 min
#5Things: This Week in SocialTik Tok ToeTik Tok Toe, it's three in a row! TikTok launches a creator crediting tool, Instagram tests new reaction tools to stories, Twitter adds Super Follower exclusive spaces to their existing feature and more on this week’s #5Things!The Things:TikTok announces plans for celebrating LGBTQIA+ community for pride monthTikTok launches creator crediting toolTikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand MessagingInstagram tests new reaction tools to reels and storiesTwitter Launches Super Follower Only Spaces as it Builds on its Creator Monetization OptionsSources: TikTok, Social Media Today...
2022-06-0624 min
#5Things: This Week in SocialRunning On VibesInstagram tests NFT display options, Elon Musk unveils his new plans to Twitter investors, TikTok shares insights into emerging gaming trends and more on this weeks’ #5Things!The Things:Elon Musk unveils plans for TwitterInstagram to test NFT display optionsPodcasting to become a $4 Billion Industry by 2024New Study based on 14,000 campaigns outlines Snapchat Best PracticesTikTok shares insights into emerging gaming trendsSources: NYT, The Verge, Instagram, Social Media Today, TikTokHosts: Joey Scarillo, Amanda Davis, and Tommy BoyceEmail us: Podcasts@Grey.com
2022-05-1626 min
#5Things: This Week in SocialThe Sun Sets on Facebook PodcastsFacebook unfriends its podcast platform, Instagram expands Reels to 90 seconds, Twitter tests a “close-friends” feature and more on this week’s #5Things!The Things:Facebook Shutting Down Podcast Platform After Less Than One YearTwitter Testing “Close-Friends" Twitter Circle FeatureSnapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the AppInstagram Expands Live Testing of 90 Second ReelsYouTube Live Introduces LiveRedirect FeatureSources: The Verge, Social Media Today, and SnapchatHosts: Joey Scarillo, Tommy Boyce and Jourdain PatrickEmail us: Podcasts@Grey.com
2022-05-0923 min
#5Things: This Week in SocialTwitter SOLDElon Musk turned his sights from Mars to Twitter, purchasing the platform for $44 billion! Find out about this development as well as LinkedIn’s engagement growth, Reddit Ads’ potential and more on this week’s #5Things!The Things:Elon Musk Buys Twitter for $44 BillionReddit Shares New Insights into the Potential of Reddit AdsTwitter Reportedly Working on a Vibe Check FeatureLinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%Snapchat Adds 13 Million Users in Q1 with Steady Revenue IncreaseSources: The Verge, Reddit and Social Media TodayHosts: Joey Scarillo, Amanda Davis and Tommy Boyc
2022-05-0219 min
#5Things: This Week in SocialIt’s Post Time SomewhereGot to BeReal! Find out about the new app sweeping the nation, Meta’s 10-year growth plan for wearables, the best times to post on social, and more on this week’s #5Things!The Things: YouTube Shorts Now Allows Creators to Splice in Long-Form VideosMeta's 10-Year Growth Plan for WearablesThe Best Times to Post on Social Media in 2022TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging AdsInstagram Announces Removal Of ‘Recent Tab’ FeatureSources: Sprout Social, The Verge, Social Media Today, Drunk on Social, and Digital Information WorldHosts: Joey Scarillo, Amanda Davis a...
2022-04-2519 min
#5Things: This Week in SocialWe Don't Tweet About ElonElon Musk has a busy week, Snapchat launches dynamic stories, TikTok opens AR Tools to all users and more on this week’s #5Things!The Things: BeReal is Sweeping the NationConsumer Acquisition has Published Key Metrics on UGC in AdvertisingTikTok opens AR effects tool to all usersElon Musk and TwitterSnapchat Launches 'Dynamic Stories'Sources: The Verge, Social Media Today, Consumer AcquisitionHosts: Joey Scarillo, Amanda Davis, and Tommy BoyceEmail us: Podcasts@Grey.com
2022-04-1820 min
#5Things: This Week in SocialWho is the Snapchat Generation?Twitter shares insight into travel trends, Instagram adds new messaging features, Snapchat publishes its 2022 "Snapchat Generation" report and more on this week's #5Things!The Things: Snapchat Publishes 2022 'Snapchat Generation' ReportTwitter Shares New Insights into Evolving Travel TrendsNew Study Looks at the Rise of Virtual InfluencersTwitter Tests New Interactive Ad SettingsInstagram Adds New Messaging Features, Including Quick Replies, Music Sharing and New Chat ThemesSources: Social Media Today, The Influencer Marketing FactoryHosts: Joey Scarillo, Amanda Davis, Tommy BoyceEmail us: Podcasts@Grey.com
2022-04-1124 min
#5Things: This Week in SocialTwitter's Brand Bracket Is a Slam DunkTikTok gets into the stories game, Twitter’s annual brand bracket returns, Instagram brings back its chronological timeline option and more on this week’s #5Things!Twitter’s Annual Brand Bracket is Back TikTok Rolling Out Stories-Feature to More Users Instagram Launches Algorithm-Free Feed Sorting Options to All Users Report Details 66% of Brands Increasing Influencer Spending TwiHow podcasts are helping brands meet DEI commitmentsSources: Twitter, The Verge, Tech Crunch, and Marketing DiveHosts: Joey Scarillo, Amanda Davis, Tommy BoyceEmail us: Podcasts@Grey.com
2022-04-0421 min
#5Things: This Week in Social5 Takeaways from SXSWThis week is our first ever LIVE episode in front of an audience!Our resident emerging tech expert, Amanda Davis, spent 5 days in Austin, TX at SXSW and brought back the biggest takeaways: Digital events will supplement physical events, not cannibalize them. Mixed Reality is (finally) finding its stride. NFT's have officially moved beyond "speculative value propositions."Web3 is deeply impacting the future of brand-building.Gaming and Social are merging to create an un-ignorable Metaverse. Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce and introducing Khaila Sloan
2022-03-2828 min
#5Things: This Week in SocialThe White House Taps TikTokThe White House briefs TikTok users on the war in Ukraine, Instagram launches a new moderator option for live streams, Pinterest allows pinners to share Idea Pins on other platforms and more on this week’s #5Things!The White House is briefing TikTok stars about the war in Ukraine Twitter Reverses Decision to Put Users in Algorithmic Timeline AutomaticallyInstagram Launches New Moderator Option for IG Live Streams TikTok Shares Tips on how to Maximize Branded Content on their Platform - Link to StudyPinterest Now Allows Users to Share Idea Pins on Other Platforms Sources: WaPo, The Verge, Socia...
2022-03-2118 min
#5Things: This Week in SocialVideo Needs the Radio StarSmile for the Thumbnail! YouTube is reportedly paying podcasters to create filmed content for the platform, Amazon launches a new audio app, Twitter drops a new trend report and more on this weeks #5Things!YouTube Reportedly Paying Podcasters to Create Filmed ContentAmazon Launches Amp, a Radio Service Music AppTwitter Drops 2022 Conversation Trends ReportReport Details The Importance of First Party Authentication with Influencer MarketingInstagram Launches Updated Creator Tags to Provide More Credit for Content ContributorsSources: The Verge, Twitter, Forbes, Social Media TodayHosts: Joey Scarillo, Amanda Davis, and Tommy Boyce...
2022-03-1419 min
#5Things: This Week in SocialTen-Minute TikToksTik-Tok? More like Tik-Ten! TikTok expands video length to 10 minutes, Reddit launches a new Discover tab feature, Instagram unveils automated captions for feed videos and more on this weeks #5Things.The Things: TikTok Expands Video Length to 10 MinutesReddit Launches New Discover TabMeta Shares Updates on Its Automated Object Identification SystemInstagram Launches Automated Captions for Feed VideosYouTube Previews New Channel Analytics Options, Providing More Insight into Content PerformanceSources: The Verge, Facebook, and Social Media TodayHosts: Joey Scarillo, Amanda Davis and Tommy BoyceEmail us: Podcasts@Grey.com
2022-03-0719 min
#5Things: This Week in SocialIt's All So MetaSwipe right on Doja Cat! Snapchat and Ticketmaster announce an events partnership and new in-app features, Meta launches Reels in Facebook, Twitch launches an ads incentive program and more on this weeks #5Things.The Things:Meta Launches Reels in Facebook Globally with Additional FeaturesMeta Publishes 2022 Evolving Trends ReportInstagram Stories Add LikesSnapchat and Ticketmaster Announce PartnershipTwitch Adds New Incentives for Creators With Native Ads PlatformSources: The Verge, Facebook Business, Tech Crunch, and AdWeekHosts: Joey Scarillo, Amanda Davis, and Tommy BoyceEmail us: Podcasts@Grey.com
2022-02-2816 min
#5Things: This Week in SocialSocial Media 101Class is in session and it’s still G.R.E.Y on this week’s #5Things! YouTube Outlines its 2022 platform, TikTok shares insights on their consumer purchase journey, Twitter announces the winners of its annual “Brand Bowl” and more!The Things: YouTube Outlines 2022 Platform: Community, Collaboration, and Commerce TikTok Shares New Insights into the Impact of TikTok Clips in the Purchase Journey TailWind Details 2022 Design Trends for Social Media Snapchat To Place Ads Within stories and Share Earnings with Creators Twitter Announces the Winners of its 'Brand Bowl' Super Bowl Campaign Awards Sources: YouTube, Social Media T...
2022-02-2122 min
#5Things: This Week in SocialKeeping It 100The podcast is celebrating it's 100th episode! To mark the occasion, Joey, Amanda, and Tommy dive into 5 large topics that have come up over the past two years.InfluencersGamingAudioCommerceEventsThe team discusses how the categories have evolved over the past two and a half years, the high and lows, and what brands can expect as the evolve.Buckle up this one is a fun one!Special thanks to Bryan Barletta of Sounds Profitable: check out his newsletter https://soundsprofitable.com/Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
2022-02-1437 min
#5Things: This Week in SocialThe Avatar AgeIt’s the dawning of the age of avatars! Meta introduces 3D avatars to Instagram stories, TikTok experiments with video avatars, Snapchat hosts a bitmoji concert and more on this weeks #5Things!Meta Introduces 3D Avatars to Instagram StoriesTikTok Is Experimenting With New Video Avatar Tools, Audio-Only Live-Streams Twitter Launches New 'Toolbox' Hub Snapchat Hosts Bitmoji Virtual Concert Instagram Increases Response Options in Stories Polls, Facilitating Expanded EngagementSources: The Verge and Social Media TodayHosts: Joey Scarillo, Amanda Davis, and Tommy BoyceEmail us: Podcasts@Grey.com
2022-02-0723 min
#5Things: This Week in SocialDeep Fake InfluencersPinterest brings all the boys to the yard! The platform publishes male behavior report, Meta addresses ethics for virtual influencers, Microsoft signs the biggest gaming acquisition in history and more on this week's #5Things.The Things:Meta is Developing an 'Ethical Framework' for the Use of Virtual InfluencersMicrosoft Purchases Activision Blizzard fr $70 BillionTwitter Publishes New Guide on What Consumers Expect from BrandsTwitter Tests New Column Creation Tools in TweetDeckPinterest Shares Insight on How Men Use the Shopping PlatformSources: Social Media Today and NY TimesHosts: Joey Scarillo, Amanda Davis, Tommy Boyce
2022-01-2422 min
#5Things: This Week in SocialPlaying Games on TwitterThere’s testing galore on this week’s #5Things! Learn about Instagram’s new Status display, Twitter’s live reacts, LinkedIn’s audio spaces, and more.The Things: Instagram Tests Allowing Users to Re-arrange Posts on Profile PageInstagram Tests New ‘Status’ DisplayTwitter Shares New Insights into the Evolving Gaming ConversationTwitter Releases Live Reacts to PlatformLinkedIn Launches Test of Audio Rooms, Announces New Formats for Live EventsSources: Social Media TodayHosts: Joey Scarillo, Amanda Davis, Tommy BoyceEmail us: Podcasts@Grey.com
2022-01-1725 min
#5Things: This Week in SocialWill 2022 be the Year of the Algorithm Reckoning?Tiktok’s Distance Dancing to the dentist office! Tiktok signs a partnership with Atmosphere, Adam Mosseri outlines IG's key focuses, social media shopping is projected to hit 1.2 Trillion dollars and more on the first #5Things of 2022!The Things: TikTok Launches Partnership with AtmosphereInstagram's Chief Outlines the Key Areas of Focus for the App in 2022Shopping on Social Media Projected to Hit $1.2 Trillion by 2025TikTok Tests New “Re-Post” OptionWill 2022 Be The Year of the Algorithm ReckoningSources: TechCrunch, Instagram, Bloomberg, Social Media Today, TimeHosts: Joey Scarillo, Amanda Davis, Tommy BoyceEmail us: Pod...
2022-01-1027 min
#5Things: This Week in SocialTikTokking around the Christmas Tree!We wish you a Merry Tikmas! e.l.f. cosmetics debuts a long-form “movie” on TikTok, Instagram tests a new “Dancify” capability for Reels, LinkedIn publishes a report of Gen-Z insights, and more on this week’s holiday #5Things!The Things:TikTok Publishes 2021 Music RecapInstagram's Testing a 'Dancify' Option for Reels Which Would Automatically Sync Video and MusicMeta Opens Up Simplified AR Creation Tools to More UsersLinkedIn’s Publishes Gen Z Best Practices Reporte.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTokSources: The Verge, Social Media Today, LinkedIn, and Marketing DiveHosts...
2021-12-2031 min
#5Things: This Week in SocialSix Feet Over: Shared Perspectives From The Time We Went AwayThis week, we're sharing a special episode of Grey Matter, featuring an idea from within the walls of Grey, a project called Six Feet Over.Six Feet Over is a collection of almost 400 artifacts, images, objects and stories submitted by the folks of Grey NY. It was designed to introduce and reintroduce us to each other by spotlighting our individual journeys and the strange moment in history: the Covid pandemic through the lens of humanity and creativity. Together it creates a work of art that captures our lives since March of 2020 and shares perspectives of the time...
2021-12-1429 min
#5Things: This Week in SocialThe Tik Behind the TokFind out how the Tok’s get made! Leaked reports reveal new insight into TikTok’s algorithm, Instagram brings back the chronological feed, Pinterest acquires video editing app Vochi, and more on this week’s #5Things.The Things: Leaked Documents Reveal Data on TikTok’s AlgorithmNew Twitter CEO Parag Agrawal Speaks on Platform’s FuturePinterest Acquires Video Editing App Vochi to Expand its Creation ToolsInstagram updates Link Sharing and Parental ControlsFacebook Details How to Create and Promote PodcastsSources: NYT, The Verge, Social Media Today, Instagram, FacebookHosts: Joey Scarillo, Beth Rolfs...
2021-12-1327 min
#5Things: This Week in SocialSo long, farewell, auf Wiedersehen, goodbyeJack Dorsey leaves Twitter, Ludwig leaves Twitch, new insights that will tell you so much more about your friends based on their Spotify Wrapped and much more on this week's #5Things. The Things:Jack Dorsey Resigns as Twitter CEO Effective ImmediatelyLudwig Leaves Twitch, Joins YouTube Gaming ExclusivelyTikTok Announces Creator Next and Video GiftsTwitter Reportedly Launch Reply Downvotes to Wider AudiencesSpotify Release End of Year Recaps & New Features, Calls Tommy GaySources: NYT, The Verge, Social Media Today, ExpressHosts: Joey Scarillo, Amanda Davis, and Tommy BoyceEmail us: Podcasts@Grey.com
2021-12-0628 min
#5Things: This Week in SocialA Whole New World Without a Thumbs DownYouTube thumbs’d down the “thumbs down” button, Twitter brings crypto and NFT’s home to roost, TikTok brings Stitch into the mix and more on this week’s #5Things!The Things: TikTok Adds Disney Characters to its Text-To-Speech and Voice Effect FeaturesTwitter Looking to Enter the NFT and Crypto SpaceYouTube Drops the Thumbs Down ButtonInstagram Reportedly Working Adding Moderators to Lives and Likes to StoriesFacebook Removing Thousands of “Sensitive” Ad Targeting CategoriesSources: Social Media Today, The Verge, Gizmodo, and NYTHosts: Joey Scarillo, Amanda Davis, and Tommy BoyceEmail us...
2021-11-2221 min
#5Things: This Week in SocialTis the Season to Shop SocialThe social holiday shopping village is open. A little water cooler talk alleges Meta is opening brick-and-mortar VR/AR stores, Instagram will launch livestream shopping and free holiday shipping and much more on this week's #5Things!The Things: Meta Reportedly Opening Brick-and-Mortar VR/AR StoresTwitter Blue Launches in US with Ad-Free Article Viewing and More Instagram to Launch Livestream Shopping and Free Holiday ShippingTikTok Publishes Holiday Campaign GuideFacebook Adds Creator Monetization Tools in Response to Apple FeesSources: Hosts: Joey Scarillo, Tommy Boyce, and Amanda DavisEmail us: Podc...
2021-11-1524 min
#5Things: This Week in SocialTikTok Tips, Super Apps, and "More Cowbell!"What are ye doin in my Snap? Snap partners with NBCUniversal for new audio access and More Cowbell!, Pinterest announces a new live-stream shopping series, Facebook shuts down its facial recognition program and more on this week’s #5Things!"The Things:Pinterest Announces New Shoppable Live-Stream SeriesSnapchat Partners with NBC Universal to Bring NBC-related Audio to SnapsTikTok Testing New Tipping FeatureFacebook to Shut Down Facial Recognition ProgramSuper Apps Are the Future Sources: Social Media Today, The Verge, Tech Crunch, NYTHosts: Joey Scarillo, Tommy Boyce, and Amanda DavisEmail us: Podcasts@Gre...
2021-11-0822 min
#5Things: This Week in SocialThe FacebookaverseFacebook reportedly will rebrand with an eye on the metaverse, Twitter launches a new creator fund, Instagram announces Collabs and desktop posting and more on a jam-packed #5Things!Your #5Things for this week include:Facebook to Rebrand Company with New Name and Focus on MetaverseTwitter Launching Three Month Spaces Accelerator ProgramInstagram Announces Collabs FeatureClubhouse Launches New Music ModeHow Roblox is Growing UpSources: The Verge, NYTHosts: Joey Scarillo, Amanda Davis, Juliana Diatezua, Tommy BoyceEmail us: Podcasts@Grey.comClick here to download the newsletter of this week's #5...
2021-10-2534 min
#5Things: This Week in SocialWelcome to Web3Get on the bus, we're headed to Web3. Don't know what that is? Don't worry Amanda Davis has you covered!Plus TikTok makes the jump to TV, Instagram's adds new features to address mental health concerns, and more. The 5 Things:Instagram to Introduce Features to Help Teenage Mental HealthTikTok Launches LG TV Smart AppMeet Web3, Where the Young People AreFacebook Expands Live Audio Feature Globally and Unveils SoundbitesSnapchat Adds New Creator Monetization ToolsSources: The Verge, Coindesk, Social Media TodayHosts: Joey Scarillo, Amanda Davis, Tommy BoyceEmail us: P...
2021-10-1824 min
#5Things: This Week in SocialInto the MetaverseWelcome to the metaverse! Have a look around. Facebook invests $50 Million into metaverse research fund, Snapchat encourages users to run for office, Frances Haugen, the Facebook whistleblower, urges Congress to regulate the platform and more on this week’s jam-packed #5Things!The 5Things: Instagram Announces “Instagram Video” Combining IGTV and VideosFacebook Invests $50M into Building the Digital MetaverseTwitter Opens Up Applications for Professional ProfilesSnapchat Launches Run for Office Portal, Encouraging Users to Consider Political CareersFacebook Whistleblower Recommends Congress to Regulate PlatformSources: NYT, The Verge, AdWeek, Reuters, Tech CrunchHosts: Joey Sc...
2021-10-1133 min
#5Things: This Week in SocialEverything’s Banned in TexasFacebook has a terrible, horrible, no good, very bad week, TikToker’s at the Met Gala prove they’re all that, Texas bans removing posts based on political expression and more on this week’s jam-packed #5ThingsThe 5 Things: Texas Bans Social Media Platforms from Removing Posts Based on Political ViewsFacebook Internal Report Reveals Harm Instagram has on Teenage Mental HealthSecret Facebook Program Reportedly Lets Celebrities Avoid Moderation Instagram to Add “Favorites” Option Allowing Users to Prioritize Accounts on Their Feed How TikTok Democratized the 2021 Met Gala Sources: NYT, The Verge, Ref...
2021-09-2036 min
#5Things: This Week in SocialWe Just Got a Letter… from our PastSummer break is over, but the team is not cooling down! This week, we look at a data report from App Annie, updates from Twitter, and how Steve from Blue's Clues broke the internet.The 5 Things:TikTok Surpasses YouTube in US Average Watch TimeAppAnnie Releases “Evolution on Social Apps” Report Twitter Launches “Super Follows,” a Creator Monetization Option Twitter Launches Communities, as Rival to Facebook GroupsThe Internet Reacts to Nostalgic Blue Clues Video Celebrating the Show’s 25th AnniversarySources: The Verge, AdWeek, Social Media TodayHosts: Joey Scarillo, Juliana Diatezua, Tom
2021-09-1431 min
#5Things: This Week in Social"I love a good Zoom Out"Swipe-Up’s are out, Facebook Reels are in, and TikTok has shopping. The team welcomes Tommy Boyce to the pod to discuss all of this and more! YouTube Partnership Program Officially Passes 2 Million Members Facebook Adds Reels to iOS App Twitter Launches Newsletter Subscription Button on User ProfilesTikTok Partners with Shopify to Allow In-App PurchasingInstagram is Removing the “Swipe Up” Feature, Replacing it with Stickers. Sources: The Verge and NYTHosts: Amanda Davis, Tommy Boyce, and Joey ScarilloEmail us: Podcasts@Grey.comProgram Note: No podcast next week, we're off for Labor
2021-08-3026 min
#5Things: This Week in SocialGuess who’s Yak, Yak again?YikYak returns, teens are trading mowing lawns for NFT mining, Reddit introduces a TikTok-like video feed and more on this week’s #5Things!The 5 Things:Reddit IOS app launches TikTok Like Video Feed Twitter Redesigns Their Redesign Due to Audience BacklashYikYak is Yikbak New Instagram Campaign Celebrates Diversity and Creativity of UsersHow Teenagers Are Cashing in on the NFT Boom Sources: NYT, Social Media Today, Tech Radar, The VergeHosts: Amanda Davis, Juliana Diatezua, and Joey ScarilloEmail us: Podcasts@grey.com
2021-08-2330 min
#5Things: This Week in SocialHow is Tiana Epps-Johnson modernizing U.S. elections?Tiana Epps-Johnson and her co-founders had an ambitious and critical goal; to simplify and modernize U.S. elections.
To reach this goal, they established The Center for Tech and Civic Life (CTCL), whose data has been accessed over 250 million times by U.S. voters through partnerships with local election committees, Google, and Facebook.
On this podcast, you'll hear from Tiana, the co-founder and Executive Director of CTCL, about the organizations' humble beginnings, how its work became crucial to fight election misinformation, and how Tiana's courage for this work has been passed down through generations.
2021-07-1335 min
#5Things: This Week in SocialThrow your AR Hat in the ringThis week we discuss Facebook and TikTok getting it right, more ubiquity across platforms, and the latest in AR fashion!Your 5 Things:Instagram Tests 'Fan Club' StoriesFacebook Launches Live Audio Rooms and PodcastsTikTok Launches 'Jumps' to Promote Third-Party ExperiencesOverwatch Launches Cross-Play FeatureFacebook Files a Patent for an AR Hat (Link to Patent)Sources: Social Media Today, Forbes, FacebookHosts: Joey Scarillo, Juliana Diatezua, Amanda DavisCheck out this week's newsletter!Email us: Podcasts@Grey.comProgram Note: We will be off from the podcast next week.
2021-06-2528 min
#5Things: This Week in SocialThe Past, Present, & Future of Queer CultureThis week we bring you a special episode of #5Things about Queer culture. Kate Wolff, (Lupine Creative) and Sebastian Hendra, (Grey Consulting) dive into the vital driving influences of our LGBTQAI+ Past and Present – and discuss what the future of Pride needs to become for a changing world. Exploring the rise of new vernacular, evolving culture and how brands are adapting. This is a podcast you won’t want to miss. Panel: Kate Wolff, Sebastian Hendra; Host: Joey ScarilloLearn more about Kate: @dothewerq, @LupineCreative, @Kwolff08, www.dothewerq.comLearn more about...
2021-06-0547 min
#5Things: This Week in SocialThe Movement of Copy CatsThis week the J's are holding down the fort. We unpack everything from Instagram adding pronouns to another creator fund, and we have fun along the way. Your 5 Things: Instagram Added New 'Pronouns' Option YouTube Announced #BeautyFest Pinterest Tested Live-Streaming Functionality Facebook Launched Test of Audio Room YouTube announced $100M ‘Shorts’ Creator Fund Sources: Social Media Today, Bloomberg, TechCrunch Hosts: Joey Scarillo, Juliana Diatezua, and Joseph Day Email us: Podcasts@Grey.comProgram note: We are off next week for Memorial Day.Check out the newsletter!
2021-05-2226 min
#5Things: This Week in SocialClubhouse ClonesWellness hubs, creator funds, and audio are all the rage with social networks and will you trust Facebook for dating? Your #5Things: TikTok Launched 'Wellness Hub'TikTok Added New Music-Triggered Visual Effects ToolsReddit Reportedly Developed its Own Audio Rooms FeaturePinterest Announced Creator FundFacebook Launched New Video Speed Dating AppSources: Social Media Today, Tech Crunch, ScreenRantHosts: Joey Scarillo, Beth Rolfs, and Amanda DavisEmail us: Podcasts@Grey.comCheck out our newsletter on LinkedIn!
2021-04-1934 min#5Things: This Week in SocialThe Pillars of Creativity: Simplicity“What makes a good idea a great one?” is the question we will continue to explore on this bonus series.We’re discussing the creative criteria we hold our work to at Grey. This week is “Simplicity.”On this episode, producer Joey Scarillo chats with season two guest Greg Marsh, founder and CEO of Keyme, about how simplicity has factored into his work. He also tells us how the company has adapted during the pandemic.
2021-04-1319 min#5Things: This Week in SocialThe Pillars of Creativity: Surprising but Feels InevitableWelcome to Grey Matter’s first bonus series, exploring the question: “What makes a good idea a great one?”We’re diving into some of the ideas we’ve featured in the podcast, through the lens of the creative criteria we hold our work to at Grey. First is “Surprising but Feels Inevitable.”On this episode, producer Joey Scarillo chats with former Grey Matter co-producer Graham Nolan about the inevitability of starting this very podcast in 2019. Think of it as Grey Matter’s origin story.
2021-04-0631 min
#5Things: This Week in SocialZuckered OutWelcome to the Facebook Show! Your #5Things this week all poke towards Facebook or Instagram. Your #5Things:Instagram Accused of Promoting False InformationFacebook Expanded Creator MonetizationInstagram Launched Instagram LiteInstagram Tested Auto-Captions for Instagram StoriesFacebook Added Reels to FacebookSources: Digital Information World, Social Media Today, Business InsiderHosts: Juliana Diatezua, Beth Rolfs, Joey ScarilloEmail us: Podcasts@Grey.comCheck out the newsletter!
2021-03-2220 min
#5Things: This Week in SocialSitting at the Influencer's TableThe #5Things welcomes Grey New York's Associate Director of Influencers, Kait Pearse to the proverbial cool kids table to discuss trends in influencer marketing and platforms acting like other platforms. Your #5Things:Influencers were Added To SAGDavid Dobrik ‘soft’ launched Dispo AppYouTube Announced US Expansion of TikTok-Like FeatureTwitter Evolved Clubhouse-Like FeatureTwitch Announced UFC PartnershipSources: Social Media Today, Forbes, DeadlineHosts: Kenny Gold, Beth Rolfs, and introducing Kait Pearse, with Joey Scarillo "in the booth"Email us: Podcasts@Grey.comCheck out the newsletter on LinkedIn!
2021-03-0125 min
#5Things: This Week in SocialFacebook wants in the ClubhouseThe rumor is Facebook is jealous again, and this time it's not Twitter, not Snapchat, not Pinterest, not TikTok... it's going after Clubhouse. Your 5 Things:Rumors of Facebook Clubhouse Clone SpreadUS Government Abandoned TikTok Sell-Off PlanInstagram Limited The Reach of Re-Posts from TikTokInstagram Teased Multi-participant Live Video ChatsShop Pay Expanded to Facebook And InstagramSources: Social Media Today, WSJ, ShopifyHosts: Kenny Gold, Amanda Davis, Beth Rolfs, Joey ScarilloEmail us: Podcasts@Grey.comCheckout the newsletter!Keep an eye on this feed as we will have a...
2021-02-2220 min
#5Things: This Week in SocialReddit Occupied Wall StreetThis week the crew takes stock in what started on Reddit, and give you everything you need for the week ahead. Your 5 Things:Reddit Occupied Wall StreetInstagram Tested Removing Sharing Posts to StoriesTwitter Launched BirdwatchTwitter and NBC Universal Deepened PartnershipYouTube Tested New Clipping FeatureSources: NPR, Social Media Today, Forbes, EngadgetEmail us: Podcasts@Grey.comHosts: Kenny Gold, Beth Rolfs, Amanda Davis, Joey ScarilloNewsletter: Read it here!
2021-02-0823 min
#5Things: This Week in SocialBANNEDBig news in social media this week, with global implications. Kenny, Beth, and Joey (filling in for Amanda) break it all down.Your 5 Things:Trump was Banned Off Social MediaParler Jumped to No. 1 on App Store TikTok Faced Legal Action Over the Handling of Child Data TikTok Launched First LiDAR-Enabled AR Effect News of Facebook Smart Glasses Spread Sources: Business Insider, The Verge, Bloomberg, TechCrunch, Social Media TodayHosts: Kenny Gold, Beth Rolfs, Joey ScarilloNewsletter: HEREEmail us: Podcasts@Grey.com
2021-01-1833 min
#5Things: This Week in SocialEyes Forward to 2021It’s our 50th episode and to celebrate, we are bringing you an extra special #5Things!We are looking forward to 2021, and not looking back. This week we are chatting with a few of our friends from different industries to ask them what they see on the horizon for 2021. It's like several podcasts in one! Katie Perry, VP of Marketing at Public.com (1:03)Willis Wiggins, Gaming & Esports Partnerships at FaZe Clan (11:55)Arielle Nissenblatt, Community Manager at SquadCast.fm & Founder/Curator, Earbuds Podcast Collective (27:07)Amanda Goetz, CMO, Teal & Founder, House of Wise (38:21)Tom Chirico, Head of Twitter Nex...
2020-12-281h 37
#5Things: This Week in Socialfelt cute, might fleet laterStuffed from all the turkey, and ready for this year to end, the #5Things team dives into Twitter Fleets, and all the latest from the platforms. Twitter Slowed Down Roll Out of Fleets Snapchat Launched ’Spotlight' Instagram Expanded 'Guides' to All Users TikTok Added New Photosensitivity Warnings Twitter Tested ‘Spaces’ Audio FeatureHosts: Kenny Gold, Juliana Diatezua, and Amanda DavisPlus one more thing, from podcast producer, Joey ScarilloEmail us: Podcasts@Grey.com Newsletter: HERE
2020-12-0728 min
#5Things: This Week in SocialMuch Ado About FacebookThis week the crew dives into Facebook, Twitter, and PinterestFacebook Launched Voting InformationFacebook Closed Political Activist Group LoopholeFacebook Merged Instagram And Messenger ChatsTwitter Rolled Out Tweet Reply Controls To All UsersPinterest Expanded Skin Tone Search QualifiersPlus: Wendy's has a podcast! Host: Kenny Gold. Panel: Beth Rolfs, Amanda Davis, and producer Joey ScarilloSources: TechCrunch, Social Media Today, The Verge, PodNews.net
2020-08-2427 min
#5Things: This Week in SocialPharma's reputation and the responsibility of scientific dataWelcome to the Health & Wellness edition of the #5Things. Kenny chats with two Grey colleagues, Ankit Vahia and Jesse Kates about the ways the Pharma industry intersects with the pandemic, and the Twitter hack. PLUS: A new segment called One More Thing where we talk about podcasts on the podcast. The #5Things are: Pharma reputation got stronger than ever during the pandemicThe Responsibility of Scientific DataWhat’s next post-COVID-19? The cancer emergencyDiversity in vaccine trialsTwitter Addressed Recent Hacker Breach Plus: NPR's Planet Money on TikTok!Host: Kenny Gold. Panel: Ankit Vahia, Jesse Kates, and p...
2020-08-0327 min#5Things: This Week in SocialHow did Dr. Shantanu Gaur blow up weight loss?The challenge for Allurion Technologies co-founder, Dr Shantanu Gaur and his team was to invent a safe and inexpensive way for a gastric balloon to enter and exit the stomach. The solution was a true innovation in weight loss, the Elipse. You’ll hear how Dr. Gaur’s passion and perseverance led him to drop out of Harvard Medical School for a path of entrepreneurship.
Grey Interviewer: Joey Scarillo
2020-05-0531 min#5Things: This Week in SocialWas Bracketology a layup for Joe Lunardi?Joe Lunardi has had a lifelong passion for basketball. A passion that has led him to his career in Bracketology at ESPN. Each year, he projects the NCAA Men’s basketball tournament field. His work is a culmination of sports, stats analysis, and a deep understanding of the game.
In this episode, we’ll hear all about what inspired and led to Joe’s position within the world of college basketball, as a bracketologist.
Grey Interviewer: Joey Scarillo
2020-03-1039 min
#5Things: This Week in SocialFeb. 10 2020Shaking things up this week, two of our usual suspects are out of the studio, but the show must go on!
Your #5Things for this week includes:
Facebook Announced Coronavirus Misinformation Removal
Snapchat Launched Bitmoji TV
Facebook Launched Clear History Tool
Facebook Added New Gaming Creator Moderation Tools
TUMS Intercepted The Super Bowl
Hosted by Toby Daniels, the panel includes Amanda Davis, Joey Scarillo, and special guest Rachel Tipograph
2020-02-1022 min
#5Things: This Week in SocialDec. 16, 2019It's the last #5Things of 2019! Stay tuned to the feed, we've got more to come in 2020!
Your #5Things for this week includes:
Instagram Enforced 13+ Age Requirement
Snapchat Tested Cameo
Essence Cosmetics Introduced Their First Virtual Influencer
Pinterest Announced Wedding Content Cut Back
Facebook Announced Google Photo Transfer Tool
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Andi Yancho, and Joey Scarillo
2019-12-1625 min
#5Things: This Week in SocialDec. 9, 2019Welcome back to #5Things, we are back after the Thanksgiving holiday break!
Your #5Things for this week includes:
American Express Celebrated 10 Years of Small Business Saturday
YouTube Brought Shopping Ads To The Home Feed
Snap Tripled AR Creator Investment
Facebook Launched Whale
TikTok Distanced Itself From China
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Grace McDougall, and Joey Scarillo
2019-12-0930 min#5Things: This Week in SocialHow Did Morgan Givens Think of the Flyest Fables Podcast?Morgan Givens is someone who truly understands the transformative power of storytelling. Through the fiction podcast Flyest Fables, Morgan tells "hopepunk" stories with rich imagery. These audio adventures are tailored to children but enjoyed by just about everyone. Listen to learn more about Morgan and the inspiration behind building Flyest Fables.
Grey Interviewer: Joey Scarillo
**Program note: To celebrate International Podcast Day 2019 we are releasing this conversation a day early, on Monday Sept 30, we will return to Tuesday releases next week.**
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2019-09-3029 min