Shows
NJ Content Studio ShowMillions of Views: Joe Perri's Journey from South Philly to Social Media SuccessJoe "Lil Snuff" Perri built his brand from South Philly with humor and consistency. His viral videos of throwing a pen at a car for sale caught attention. Posting three times a day at set times helped grow his audience fast. He avoids over-editing and chasing viral trends, focusing on one-take authenticity. Controversy and negative comments fuel his engagement and motivation. You will learn: How Joe built his brand with authentic content The origin and rapid growth of his podcast partnership His approach to affiliate marketing that earned significant commissions How managing direct messages builds a...
2025-11-211h 00NJ Content Studio ShowHow This Food Blogger Went Full-Time Using SEO, Email & Connecting with Fans | Mangia with MicheleMichele Di Pietro, founder of Mangia with Michele @mangiawithmichele, is a culinary professional turned full-time food blogger and content creator specializing in Italian and Italian-American cuisine. After a long career in food service and culinary direction, Michele launched her brand in 2017 on Instagram, posting recipes and engaging with the community, which quickly grew. The COVID-19 lockdown proved pivotal, as she authored her cookbook "Soupified" and later launched a well-structured website in 2021, which became her primary monetization hub. Michele emphasizes the importance of combining culinary expertise with digital marketing, SEO, and community engagement to build a...
2025-11-111h 10NJ Content Studio ShowPhilly's #1 Fan: Going Viral and Growing a Content Creator Business All for the Love of the GameFrom rowdy tailgates to viral street interviews, Philly Sports Guy has become one of the loudest and proudest voices in Philadelphia sports culture. In this energy-packed episode (the video version is broken into two parts but this audio version is all in one), hosts John and Steven sit down with the man behind the painted face to talk rivalries, rituals, and why his booming passion resonates far beyond the stadium. You'll hear how dressing up for one Eagles game snowballed into a full-blown persona, the behind-the-scenes grind of keeping that energy alive week after week...
2025-10-091h 46NJ Content Studio ShowHow To Go Viral With Philly EatsFrom oversized hot dogs to viral cheesesteaks, David Wesolowski has turned everyday meals into millions of views. In this flavorful episode, John and Steven sit down with Wez, the creator behind some of TikTok's funniest and most relatable food videos. Whether it's mispronouncing words just to spark conversation or filming late-night snack runs, Wez has built a community that thrives on humor, honesty, and a shared love of food. You'll hear how a three-pound hot dog catapulted his content into the spotlight, why cheesesteaks are a guaranteed debate starter, and what it really takes to post three...
2025-09-111h 07NJ Content Studio ShowFrom Memes to Millions of Views with Andrew and Rich from Two Guys on a PlaneWhat happens when a random plane encounter turns into a thriving creative partnership fueled by memes, storytelling, and community connection? In this lively episode, John and Steven sit down with two creators who turned a shared sense of humor and a knack for capturing attention into something bigger than they imagined. From chance conversations in an exit row to building a meme account that exploded overnight, their journey shows how consistency, vulnerability, and a willingness to take risks can change everything. You'll hear about the highs and lows of building an online brand, why memes...
2025-08-201h 11NJ Content Studio ShowPhiladelphia Entrepreneurs Share Their Journey from the Streets to Successful Businesses with P. Michael and Lenny the BossWhat happens when two dynamic entrepreneurs combine community leadership with financial literacy for kids—and aren't afraid to challenge the status quo? In this energizing episode, P. Michael and Lenny the Boss, co-founders of the Real Estate & Financial Literacy Academy for Kids, share their mission to empower the next generation through goal-setting, entrepreneurship, and real-world education, all through the lens of a barber chair. You'll hear how their backgrounds shaped their bold approach to teaching, what inspired them to blend financial literacy with cultural storytelling, and why they believe the education syst...
2025-08-071h 38NJ Content Studio ShowGoing Viral on TikTok and YouTube in the Wedding Industry with Adriana BrauckmannWhat does it take for a wedding content creator to go from zero to over 50,000 loyal followers—and rack up half a million views on a TikTok video about bridal shower dresses? In this lively, unscripted episode, Adriana Brauckmann, founder of The Pre-Nup podcast and a seasoned wedding industry insider, dishes on her unfiltered journey from filming solo tips on her iPhone to joining forces with major players like Love Stories TV and David's Bridal. Expect surprising confessions about what really works on TikTok, why the best-performing videos sometimes have zero talking, and how authenticity, co...
2025-07-231h 08NJ Content Studio ShowFrom Felon to Founder: The Rise of the Growfather, George Martorano"And that's where I met Pablo Escobar. Pablo was sending loads [of weed] so big, he said, 'That's it.' He went to planes and cocaine. And then I went to Jamaica and started doing my own thing. They had weed and nobody to sell it to. That's the worst thing you could tell me. Because now I want you going after me." So begins the jaw-dropping life of George Martorano, the Growfather—a man whose journey took him from teenage weed runs in a '52 Chevy, to the jungles of Colombia with Escobar, to surviving five ye...
2025-06-201h 05NJ Content Studio ShowGrowing a Foodie Content Creator Account on Social Media with Mike Desmarets from Two ChompWhy do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone's filming their dinner, authenticity stands out. In this episode, Mike Desmarets of Two Chomp shares how he and his friend Sean went from texting each other wild restaurant finds to building a buzzing YouTube channel-without fancy cameras, staged moments, or sugarcoated reviews. If you've ever wondered how to break into the food content game and actually get noticed, this conversation is your recipe for success. For more from Mike, check o...
2025-06-0747 minNJ Content Studio ShowNJCS 02: Growing a Foodie Content Creator Account on Social Media with Mike Desmarets from Two Chomp - Part 2CRUSH content creation without the BS. Mike Desmarets spills the secrets on how he went from YouTube star to launching Two Chomp -- a food review channel that’s all about raw authenticity and real connection. Forget the fluff. This episode breaks down how to win the food influencer game, navigate restaurant marketing chaos, and monetize like a pro while staying 100% real to who you are. If you’re ready to adapt, grow, and build a loyal tribe that can't wait for your next post and actually buys, this conversation shares the blueprint. Hit...
2025-05-0745 minNJ Content Studio ShowGet Millions of Views By Decoding the YouTube Algorithm with Mike Desmarets from Evolve Ink - Part 1 Want to shortcut years of struggle and finally crack the code on building a real audience--and actually getting paid for it? In this episode, Mike Desmarets from Evolve Ink reveals how he went from just "posting videos" to dominating his niche with over 200,000 subscribers. You'll hear the real story behind his rebrand, the simple consistency trick that exploded his growth, and the exact monetization strategies he used to turn views into dollars. If you want to know how to stand out, keep people hooked, and turn your content into a business, don't miss t...
2025-05-071h 03
Fully ManagedHow to Spot the Perfect Marketing Agency for Your NeedsThree things you’ll learn in this episode: 1. The Importance of Trust and Agency Fit: Both John and Steven highlight the need for trust and strong people skills when vetting agencies. They stress that agencies should not just have the technical capabilities but also demonstrate strong interpersonal skills and transparency in their dealings. Agencies should be willing to listen to clients and not push sales aggressively, which can undermine trust. Additionally, they mention that The Agency Guide prefers to work with niche specialists who are aligned with the client’s specific needs, as they can provi...
2024-11-2734 min
The Creative Hustler PodcastNew Beginnings for The Creative Hustler team!What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it! [00:00] What’s up Creative Hustlers! [00:38] live from SoCal Marketing Club event! [1:20] Fifteen months of cross country road trips. [1:49] Big Announcement: We’re Pivoting! [2:54] Steven & Melissa own a consultancy: Latin & Code. [3:48] It’s time for us to pivot more. [4:30] We wanted to talk with others who were traveling, being creative and keeping it organized. [5:03] We’re at the end of our digital nomad journey...
2019-01-2542 min
The Creative Hustler PodcastLIVE Event: Optimize Your Website For Mobile Like A Boss!The Creative Hustler Live episode featuring SoCal Marketing Club. [00:00] This episode is brought to you by your Interim CMOs - Latin & Code. [00:16] What’s up Creative Hustlers! [00:47] Live from HOLONIS Studios, it’s the SoCal Marketing Club July Event! [00:55] Great interviews coming up, plus John Bertino! [01:23] We’re back with Marcela De Vivo from SEMRush. [01:30] Marcela’s last name means “Of Life” [02:00] What Marcela is excited about for mobile and tonight’s panel. [02:55] How you search for things on your phone is different then your comp...
2018-08-0954 min
The Creative Hustler PodcastSCMC End of the Year Bonanza :: Creative Hustler Takeover w/ Alan & JoshWhat’s up, Creative Hustlers! Today’s podcast is brought to you by Alan, along with Josh Roush at SoCal Marketing Club’s End of Year Bonanza with Seer Interactive and Skrewball! Check out some of the great guests, and big happenings while Steven & Melissa are in Sicily! [00:34] What’s up Creative Hustlers! It’s a takeover! [00:50] It’s Alan Bush and Josh Roush from Movetic! [01:00] What’s the event about? What’s IDEA 1? [01:27] Everyone here is so interconnected. [01:51] This event is hosted by John Bertino, favorite of the Creative H...
2017-12-301h 17
The Creative Hustler PodcastSeason One Recap & Finale with John Bertino![Interview] Steven, Melissa, Alan and John Bertino do a catch up interview about the Creative Hustler season one! [00:30] What’s up, Creative Hustlers! [00:55] Joining us today is the more than famous, John Bertion. [01:27] Steven & Melissa are going on a journey to Germany, and other places. [01:50] Melissa & Steve will be listening to Journey, while on a journey to Germany. [02:37] John Bertino was the FIRST Creative Hustler guest, almost 14 months ago! [02:40] What’s been going on with John since Episode 2! [03:20] John’s got a SoCal Marketing Club event...
2017-11-1748 min
The Creative Hustler PodcastLive at the SoCal Marketing Club: eCommerce like a Badass![Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We’re having a blast! [00:30] What’s up Creative Hustlers! [01:00] Biggie isn’t overrated… [01:13] Live at the Loading Dock in Little Italy, in SoCal. [01:30] This is John’s first event on his own! [02:35] Got to chat with Josh Fechter! [02:40] You need to join Josh’s Facebook group! [03:30] Here’s the Interview with Josh Fechter! [04:00] So what is Growth...
2017-11-0927 min
The Creative Hustler PodcastWe’re leveling up..to Season 2![00:30] What’s up, Creative Hustlers! [00:40] Up next, virtual studio! [01:17] The last episode in the Creative Hustler studio. [01:35] The Creative Hustler is a part of the mile high club. [02:13] This episode is a recap of the past year and a look ahead. [02:50] Melissa needed to start a podcast ASAP. [03:40] What is meta? Is it metro? [04:40] Shout out to Lee Jackson! [05:25] Check out WP Innovators on Facebook! [06:05] Lee Jackson had to buy a new suit, and dress shoes are hard to pack. ...
2017-10-1926 min
The Creative Hustler PodcastWhy 80% of Podcasts Die within the 1st 10 Episodes[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Tom Schwab. Tom is the founder of Interview Valet, which helps small business owners, entrepreneurs, and solopreneurs get featured on leading podcasts… Like ours. [00:38] What’s up Creative Hustlers! [01:00] Today we’re recapping Tom Schwab’s episode, no relation to Charles Schwab! [02:35] All roads lead to John Bertino. [03:00] What is Interview Valet? [04:00] There’s a lot of work to a podcast. 80% die in the first 10 episodes. [04:45] The Creative Hustler is creeping up on 75 episodes! [05:18] Int...
2017-09-1430 min
The Creative Hustler PodcastThe Richness in Life is in Relationships with Tom Schwab[Interview] What’s Up, Creative Hustlers! Steve & Melissa interview Tom Schwab. Tom is the founder of Interview Valet, which helps small business owners, entrepreneurs, and soloprenuers get featured on leading podcasts… Like ours [00:45] What’s Up Tom. Ready to get hustling? [01:10] Tom is the engineering mind meeting the creativity side as a #CreativeHustler [02:00] Tom doesn’t count the days because he loves what he is doing. [02:50] Tom went from Nuclear Power to Entrepreneurship. [03:57] The moment Tom realized he wanted to make the jump! [04:40] He realized the industry changed...
2017-09-1255 min
The Creative Hustler PodcastA Boatload of Secret Plug-Ins[Recap] Steven, Melissa and Alan recap Tuesday’s episode with Patrick Siles. Patrick’s a serial-entrepreneur whose most recent business, vid-alytics, is a video platform that host and streams videos on your website while also collecting powerful analytics for marketers. -- [00:00] What’s up, Creative Hustlers! [00:30] Happy Birthday to Melissa! [01:00] How do you pick your ice cream cone? [01:43] Tuesday was with serial-ass entrepreneur Patrick Siles. [02:00] Patrick came to us from Hawk Mikado. [02:50] The story how Patrick became an entrepreneur. [03:25] Last Minutes Inc....
2017-08-3133 min
The Creative Hustler Podcast50th Episode: So Many Hustlers, So Little Time.We’re pumping up the volume more forward! The 50th episode marks a monumental change of growth and we’re excited about the future and all the changes coming our way. Thank you John Bertino and for being our Guest on this episode with Steven, Melissa, and Alan! Let’s Rock, Creative Hustlers! [1:15] Bet against John Bertino, and welcome back! [1:45] Creative Hustler’s first interview. [3:05] John’s east coast expansion - PHILLY! [4:19] Time to look back at The Creative Hustler’s 50 episodes. [4:58] John Bertino’s Episode: Smooth...
2017-05-2052 min
The Creative Hustler PodcastExpert Branding PanelHOW IMPORTANT IS BRANDING REALLY??? Many business owners think in terms of immediate ROI and who can blame them?! But with so many digital marketing channels capable of producing immediate traffic and fast results, does it really make sense to go all-in with branding? And what does it even mean to go all-in? At what point does a brand creation stage go from careful planning to analysis by paralysis? The Creative Hustler was lucky enough to record a live podcast on location and interview some of the expert guests. Here what they had to say:...
2017-02-2521 min