Shows
10X Growth Strategies🎙️ E113: The Art of seducing your customersIn this episode of 10X Growth Strategies, host Saradha Sriram sits down with John Boccuzzi — author of The Art of Seducing Your Customers and President of Research at ISG — to unpack why the best businesses don’t sell harder, they build emotional connection, trust, and clarity. Drawing from decades of research and real-world experience, John reframes sales and customer experience through an unconventional but powerful lens: seduction over manipulation. From the origins of his TEDx talk to stories spanning Uber, Kodak, UPS, and Zappos, he explains how storytelling, friction reduction, and employee empowerment quietly separate companies that retain customers for de...
2025-12-1728 min
Experts of ExperienceThe Model That Creates Lifelong Customers (and Revenue)How do brands create customers who stay for years or even decades? In this episode, we break down the model behind lifelong loyalty, emotional connection, and trust-based customer experience - the kind that drives repeat revenue, referrals, and real brand love. Our guest is John Boccuzzi, Jr., CX leader, speaker, author of The Art of Seducing Your Customers, and President of ISG Research. With 30+ years studying how companies build trust and deliver memorable customer experiences, John shares the frameworks and stories that prove: CX is not a cost center — it’s a grow...
2025-11-0555 min
Amazing Business RadioHow to SEDUCE Your Customers Featuring John Boccuzzi Jr.Identifying and Eliminating Friction for Your Customers and Employees Shep Hyken interviews John Boccuzzi Jr., president of ISG Research and author of The Art of Seducing Your Customers. He talks about how companies can ensure satisfaction and long-term growth by removing friction and continuously improving the customer and employee experience. Top Takeaways:   If friction in business processes cannot immediately be fully eliminated, the goal is to minimize it over time. Companies should continually seek to identify and eliminate friction points within their operations to improve employee and customer experiences.  A positive employee experienc...
2024-02-2028 min
How to Win podcast with Peep LajaCreating a high-quality customer experience with vFairs' Muhammad YounasSummary:This week on How To Win: Muhammad Younas, CEO of vFairs, an all-in-one events platform that allows users to conduct virtual, in-person, and hybrid events. Founded in 2016, vFairs experienced accelerated growth during the pandemic and ballooned to over 250 employees with offices located around the world.In this episode, Muhammad breaks down some of the strategies that have helped vFairs win. We discuss hiring for hyper-growth, the power of word of mouth, and why delivering high-quality customer support is essential. I weigh in on hiring for talent and training for skill, why providing an exceptional...
2023-02-0727 min
Ask a House CleanerUnfaithful Customer? What Do You Do Now? (House Cleaners and Maids)Do you have an unfaithful customer? And what are you supposed to do about it? Should you quit? Should you say something? Before you do anything - watch this. It could save your business and your customer. Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** PROMISED LINKS AND GOOD KARMA RESOURCES *** Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless - https://amzn.to/3vZ1crI Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100...
2021-03-3105 min
Ask a House CleanerUnfaithful Customer? What Do You Do Now? (House Cleaners and Maids)Do you have an unfaithful customer? And what are you supposed to do about it? Should you quit? Should you say something? Before you do anything - watch this. It could save your business and your customer. Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** PROMISED LINKS AND GOOD KARMA RESOURCES *** Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless - https://amzn.to/3vZ1crI Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days - https...
2021-03-3105 min
Sweet'N Up with Jeff SpencerEpisode #34 with John Boccuzzi, Jr.John Boccuzzi, Jr. is the co-founder of BD Provisions, a bulk food store here in Connecticut with locations in Newtown, Fairfield and recently New Milford. Johns full-time job is the North American head of sales for Information Services Group (ISG), based in Stamford, but at night his job is BD Provisions. BD Provisions opened in November 2018 Freshly roasting coffees from all over the world and currently has over 220 bins with rice, nuts, grains, snacks, dried fruit, and candy; and they sell olive oils, vinegar, and local honey.
We had a great conversation diving into John’s background in the professional wo...
2021-01-0841 minAsk a House CleanerThe Cost of a Mishandled Complaint (House Cleaning)The cost of a mishandled complaint can cost you thousands in lost revenue. And then there is a cost of damage control and reputation management. Angela Brown, The House Cleaning Guru says take responsibility for your actions. If customer satisfaction is the question accept responsibility and do a re-clean or offer a refund. If you break an item while house cleaning offer to fix it, or offer to pay for a replacement. The cost of a mishandled complaint is an angry customer who is social media savvy. And when customers are angry it magnifies complaints.
2019-12-0507 min
Ask a House CleanerThe Cost of a Mishandled Complaint (House Cleaning)The cost of a mishandled complaint can cost you thousands in lost revenue. And then there is a cost of damage control and reputation management. Angela Brown, The House Cleaning Guru says take responsibility for your actions. If customer satisfaction is the question accept responsibility and do a re-clean or offer a refund. If you break an item while house cleaning offer to fix it, or offer to pay for a replacement. The cost of a mishandled complaint is an angry customer who is social media savvy. And when customers are angry it magnifies complaints.
2019-12-0507 min
The Urban Engine Podcast22 - Obsess Over Your Customers Â
Description
Matt and Toni talk with Brandon Kruse about the importance of obsessing over your customers.
Highlights
(00:58) Matt and Brandon explain how a “sure thing” doesn’t exist even though it appears that way to an outsider.
(3:18) Vetting opportunities is hard. Entrepreneurs tend to be optimistic and tend not to share their real struggle running a business (and few really want to hear the details of your problems).
(6:45) Brandon explains how he always looks for an unfair competitive advantage over the competition (as he wisely a...
2019-06-2042 min
5 DIVEDelivering Exceptional Customer Experiences With John Boccuzzi JrJohn Boccuzi, Jr is an experienced marketing executive with a strong background in the retail space including VP of Sales for Edible Arrangements.
2018-05-1600 min