Shows
Creating The CurveE9: Don’t Be a Douche Canoe - Build Better Relationships on LinkedIn with John EspirianLinkedIn is supposed to be about people. But somewhere along the way, it started feeling stiff, salesy, and a bit… awkward. In this episode, Anna is joined by the relentlessly helpful LinkedIn nerd John Espirian to talk about how to show up on LinkedIn in a way that’s memorable, human, and actually enjoyable - even if you hate posting or have no idea what to say. You’ll hear: Why commenting is just as powerful (if not more) than posting How to make people want to talk to you in the DM...2025-06-3053 min
Marketing Momentum for AgenciesUnlocking LinkedIn: Strategies for Success and What to Avoid with the Relentlessly Helpful Linkedin Specialist, John EspirianIn this conversation, John Espirian and Tracey Burnett discuss the importance of building genuine LinkedIn connections, the risks of automation, and the value of LinkedIn Premium services. John emphasises the effectiveness of LinkedIn newsletters for visibility and engagement, and provides actionable strategies for generating leads and enhancing content engagement. In this conversation, John and Tracey discuss the nuances of effective communication on LinkedIn, emphasising the importance of balancing storytelling with educational content. They explore common pitfalls on the platform, the significance of choosing the right social media strategy, and the evolving role of AI in professional networking. At its...2025-04-171h 04
UpLift LiveUpLift Live 25 speaker John EspirianA quick update from one of our conference co-organisers, John Espirian, who is also a speaker at the second UpLift Live conference. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-10-1702 minUpLift LiveUpLift Live 25 speaker Gus BhandalA quick update from one of our conference co-organisers, Gus Bhandal, who is also a speaker at the second UpLift Live conference. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-10-1705 minUpLift LiveUpLift Live 25 speaker Sam RathlingA quick chat with social selling expert and author of two books about LinkedIn best practice, Sam Rathling. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-10-0706 minUpLift LiveUpLift Live 25 speaker Juma BannisterA brief chat with useful content creator Juma Bannister, who will be joining us from Trinidad and Tobago. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-09-1209 minUpLift LiveUpLift Live 25 speaker AJ WilcoxA brief chat with LinkedIn ads fanatic AJ Wilcox, who will be joining us from Salt Lake City, Utah. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-09-1206 minUpLift LiveUpLift Live 25 speaker Ivana BruteničA brief chat with employee advocacy specialist Ivana Brutenič, who will be joining us from Bratislava, Slovakia. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-09-1206 min
Easy Peasy Books002: Crafting Content DNA: A Self-Publishing Journey with John EspirianHave you ever wondered what it takes to bring a book from concept to reality? In today's digital age, self-publishing has opened up new avenues for authors, but it's not without its challenges.That's why I invited John Espirian, a successful self-published author, to share his experience. Together, we explore the process of creating and publishing a book, from the initial writing stages to the final product in readers' hands.John Espirian is the author of Content DNA: Using consistency and congruence to be the same shape everywhere, a book aimed at helping business owners...2024-09-1031 minUpLift LiveUpLift Live 25 speaker Niraj KapurA brief chat with LinkedIn trainer, author and sales specialist Niraj Kapur, who will be joining us from Belfast in Northern Ireland. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-08-1907 minUpLift LiveUpLift Live 25 speaker Michelle J RaymondA brief chat with LinkedIn company pages specialist Michelle J Raymond, who will be joining us all the way from Sydney, Australia. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-08-1907 min
Informed Podcast by Mark Williams. The podcast for LinkedIn™️ usersInteresting People - John EspirianWe often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This week I chat with one of the nicest and most helpful LinkedIn™️ Experts out there - My friend John Espirian. Subscribe to my newsletter for full show notes https...2024-08-0357 minUpLift LiveUpLift Live 25 speaker announcement 8It's time for our final speaker announcement for next year's UpLift Live 25 conference – and this person was one of our most-requested names. Check out who's the last person to make the lineup!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-07-1802 minUpLift LiveUpLift Live 25 speaker announcement 7Time for our penultimate speaker announcement for the UpLift Live 25 conference – the UK's ONLY LinkedIn-focused conference.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-07-1602 minUpLift LiveUpLift Live 25 speaker announcement 6Who is the sixth speaker at UpLift Live 25?UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-07-1103 minUpLift LiveUpLift Live 25 speaker announcement 5Time for our fifth speaker announcement for UpLift Live 25, and this time it's someone from the European mainland!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-07-0902 minUpLift LiveUpLift Live 25 speaker announcement 4Find out who the fourth speaker is at UpLift Live 25 – the UK's only LinkedIn-focused conference!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-07-0402 minUpLift LiveUpLift Live 25 speaker announcement 3Time for our next speaker for 2025 to be announced, and it's our first Brit and first woman onstage for the second conference. Listen to see who it is!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-07-0202 minUpLift LiveUpLift Live 25 speaker announcement 2Find out who the second international speaker is for the next UpLift Live conference in Birmingham UK on 27 March 2025!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-06-2702 minUpLift LiveUpLift Live 25 speaker announcement 1Listen now to find out who the first speaker is going to be at the next UpLift Live conference in 2025!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com2024-06-2503 min
Creator Craft: Tools, Mindset and Workflows for Content CreatorsFrom Blogger to Brand Ambassador: Richard Tubb's Creator JourneyEver wondered how a tech blogger becomes a sought-after brand ambassador? Discover the inspiring journey of Richard Tubb, from IT business owner to influential content creator in the Managed Service Provider (MSP) industry.Colin Gray and Jacob Anderson sit down with Richard Tubb to explore his two-decade journey in content creation, discussing the tools, strategies, and mindset shifts that have shaped his success. From leveraging new technologies to building long-term brand partnerships, Richard shares invaluable insights for creators at any stage of their journey.In this episode, you'll learn:How to evolve from a...2024-05-0750 minUpLift LiveConference updates for March 2024An assortment of updates for those coming to the very first UpLift Live conference in Birmingham on 21 March 2024. See you there!
TRANSCRIPT
Hi, and welcome back to the UpLift Live podcast.
As we are now less than 2 weeks away from UpLift Live, which is the UK's first LinkedIn-focused conference, here is an update from the recent work that we've done to prepare for the event.
First of all, the LaunchPad Zoom calls, you may have attended some of our pre-conference LaunchPad Zoom...2024-03-0808 min
Websites Made Simple: How to have a successful website design businessCreating a community - finding your tribe with John EspirianThe entrepreneurial journey can be a lonely one. Finding your tribe and creating a community can make all the difference between continuing your journey successfully and having a negative experience. No one likes to feel they're alone. John Espirian is an expert at creating communities, having created the Espresso plus community with hundreds of members, he talks to us about how he achieved it. With bonus information of how to learn to navigate LinkedIn and about UpLift-Live, the first of its kind, LinkedIn-focused conference taking place on 21st March, this episode is a must for...2024-02-2627 min
Power To Speak with Confidence. Conversations that will inspire and empower."If I hadn't been on that stage I don't know where my business would be now!" #42Get out of your comfort zone and learn to speak with confidence. It's important for your business says Relentlessly helpful® LinkedIn® nerd, trainer & consultant, John Espirian.
John was my guest for this this previously LIVE episode of Speaking about Speaking LIVE.
John helps small businesses & solopreneurs build an effective presence on LinkedIn® and the web without using pointless ads, cringey outreach or craptacular sales.
Relentlessly helpful® is his trademarked phrase, and I having known John for a while I know it’s not just a trademark but his life’s purpose!
He's not...2024-02-1731 min
Live & LinkingEpisode 1 - John Espirian - The Relentlessly Helpful LinkedIn™️ NerdHere's the very First episode of my brand new show.
After 128 Live shows on LinkedIn I’m giving it a break and going live on YouTube. This is beqacue I want to do more to help more people with LinkedIn and because eof a silly rule on the LinkedIn Lives I shoudln’t be talking about LinkedIn
But that’s what I do and I want to help more people with my content.
Hence the show
And another reason to ensure I have great guest...2024-01-3135 min
Insight Out : Big Ideas for the Modern EntrepreneurHow to Build a Relentlessly Helpful Community - John EspirianHave you ever wondered what sets apart a thriving community from a stagnant one on professional platforms like LinkedIn? What secret ingredients are necessary to turn a disparate group of individuals into a vibrant paid community? In today's digital age, the concept of building exclusive communities on social media platforms has skyrocketed in popularity. LinkedIn, in particular, has emerged as a powerful space where professionals can connect, share knowledge, and unlock new opportunities. However, not every attempt at creating a paid community on LinkedIn succeeds. The real question is, what does it truly take to build a successful paid...2024-01-1955 min
Social Media for B2B Growth: LinkedIn Strategies and TipsFrom Consultant to Paid Community Builder - What You Need to Know First with John Espirian John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader. The key moments in this episode are: 00:00 Introduction and Welcome 00:13 Transition from Consulting to Community Building 00:50 Origin of Espresso+ 01:29 The Birth of Espresso+ Community 03:06 Challenges and Lessons Learned in Building a Paid Community 04:15 Managing Community Size and Growth 06:16 The Espresso+ Community: An Overview 07:19 The Ideal Member Profile for Espresso+ 10:38 Benefits of Leading a Community 16:06 The Future of LinkedIn and...2023-11-2732 min
Today's Medical Sales LeaderUnlock Your LinkedIn Potential w/ John EspirianMeet John Espirian, the LinkedIn guru and author of
"Content DNA," who's about to drop some game-
changing knowledge on you during this week's
episode of Today's Medical Sales Leader!
We dive deep on how to optimize your LinkedIn profile to stand out and make meaningful connections.
>> Discover strategies to find decision makers, job opportunities, mentors, and more on LinkedIn. >> Introduce yourself to the best practices and get ready for an upcoming LinkedIn conference you don't want to miss.2023-11-1227 minUpLift LiveLaunchPad 1 analysisAn update on LaunchPad call 1 and news about the next call.
TRANSCRIPT
And I'm so glad you're putting this together because we need this for our community, we need this for bonding, we need this for learning. And I'm so proud of you, the three of you, for putting this event together because I know how hard it is.
Welcome back to the UpLift Live podcast. My name is John Espirian and I'm one of the Mission Control team for the UpLift Live conference which is the first of its...2023-10-2505 min
Useful Content - Content Creation & Strategy Podcast for Marketing Teams3 keys to Build, Manage and Monetize a thriving LinkedIn Community - Teacher: John EspirianMany marketing experts say building small online communities is the future of marketing.
And we all know that LinkedIn is the platform of choice for business.
Today in our lesson, we're going to marry those two things and look at how to build an online LinkedIn community.
We're going to look at how you build and monetize your community and the three essential steps to get you there.
Our Teacher in this episode is John Espirian. Relentlessly helpful® LinkedIn nerd and leader of the Espresso+ community for small business owners who ne...2023-10-1933 min
Raise Your Visibility OnlineEpisode 236 - John Espirian and Uplift LiveJoin me for a sparkling conversation about the UK's first ever LinkedIn focused conference, happening in Birmingham England in March 2024. Relentlessly helpful host John Espirian and I discuss where this idea has come from, who the speakers are and why you should attend. I will be one of those speakers! You can get your tickets here - https://www.tickettailor.com/events/upliftlive/9687622023-10-1836 min
Live & Linking with Ashley LeedsEpisode 78 - LinkedIn™️ Legends Celebrating 200 live showsTUESDAY
Here’s Episode 78 of my podcast series taken from my 200th LinkedIn Live Show and my 113th 15 Mintue behind the profile live show.
Every Tuesday at 12:30 pm BST I chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform.
But because this week is so special I am joined by not one, not two, but three LinkedIn Legends
And to celebrate I have asked three of my lovely LinkedIn™️ Friends to come along for a chat.
In al...2023-10-1833 minUpLift LiveUpLift Live "LaunchPad"Got a ticket to the UpLift Live conference? This high-value freebie is for you!
TRANSCRIPT
How do you feel about getting an UpLift Live freebie? Let's talk about it.
Welcome back to the podcast. I am John Espirian, part of the Mission Control team for the UpLift Live conference, which is the first LinkedIn-focused event of its type in the UK.
We're going to be getting together on Thursday 21 March 2024 at Millennium Point in Birmingham in the UK, for a whole day of learning and networking with some o...2023-09-2704 minUpLift LiveMission Control: Gus BhandalHere's another member of the Mission Control organising team for the UpLift Live conference. It's marketing expert The M Guru aka Gus Bhandal.
TRANSCRIPT
The important thing about being there in person is that you get access to the speakers, there's no separate areas or anything like that. Basically, we're going to be one big happy family on the day.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.2023-09-2708 minUpLift LiveSpeaker announcement: Richard van der BlomOur final speaker announcement is a Dutch superstar based in Valencia, Spain. It's the man who knows all about the LinkedIn algorithm, Richard van der Blom.
TRANSCRIPT
Back 2 years would practically do nothing for the reach.
Now, you get more people to repost your stuff, it accelerates your growth.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
It's time for our...2023-09-2511 minUpLift LiveSpeaker announcement: Mark WilliamsOur next speaker is known as Mr LinkedIn! Welcome to Mark Williams, who's coming from North Wales to speak onstage in Birmingham at UpLift Live about advanced LinkedIn strategies.
TRANSCRIPT
Who would have predicted this time last year that AI would be even anywhere near LinkedIn, you know?
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
It's time for another speaker announcement, and...2023-09-2109 minUpLift LiveSpeaker announcement: Tiina JarvetOur next speaker announcement is an international headhunter and recruitment expert based in Belgium. Meet Tiina Jarvet, who is joining us to speak onstage in Birmingham at UpLift Live on the topic of how recruiters really use LinkedIn, along with some advanced LinkedIn search tips.
TRANSCRIPT
If you get your presence right, optimising your profile, then there are big chances that you will be found. That's how I work.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is...2023-09-1906 minUpLift LiveSpeaker announcement: John EspirianYou'll be shocked … your next speaker at UpLift Live is me, John Espirian, the relentlessly helpful® LinkedIn nerd.
TRANSCRIPT
This is a solo episode of the UpLift Live podcast and that means that your next speaker at the LinkedIn-focused conference in Birmingham next March is … me. I'm John Espirian. Welcome aboard.
Yes, so, it's me – I'm one of the speakers. No great surprise, I assume, as the conference was originally my idea. Still, just in case you thought I was just going to be doing only admin behind the scenes, I'm not...2023-09-1608 minUpLift LiveSpeaker announcement: Nigel CliffeOur next speaker announcement takes us to Halifax in the north of England. Meet Nigel Cliffe, who is joining us to speak onstage in Birmingham at UpLift Live on the topic of Sales Navigator and advanced LinkedIn search.
TRANSCRIPT
Boy, I didn't know how to get this value out of understanding search to a level beyond what the filters on linkedin.com provide, or even to that extent, what the filters on Sales Navigator provide.
So, when we look a bit deeper, there's a lot to be found.
...2023-09-1306 minUpLift LiveSpeaker announcement: Gillian WhitneyOur next speaker announcement takes us to Las Vegas! Meet livestream video expert, Gillian Whitney, who is joining us to speak onstage in Birmingham at UpLift Live.
TRANSCRIPT
So, that's why I'm excited about live video, plus live video, you get two bangs for your buck in that you make your live video, and then you repurpose it as recorded video.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists...2023-09-1005 minUpLift LiveSpeaker announcement: Kevin D TurnerTime for another speaker, and it's the awesome Kevin D Turner. He's coming from Texas to speak onstage in Birmingham at UpLift Live about advanced LinkedIn strategies.
TRANSCRIPT
I'm one of those that I believe that artificial intelligence can be an incredible muse but it's never going to be a complete artist.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
OK, time for...2023-09-0810 minUpLift LiveMission Control: Jeremy FreemanMeet one of the co-organisers of the UpLift live conference, the Human Content Writer, Jeremy Freeman.
TRANSCRIPT
I just couldn't believe that there's been nothing focused on LinkedIn in the UK.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
Let's have a change of pace and introduce one of the members of the Mission Control team running the show.
Time to...2023-09-0708 minUpLift LiveSpeaker announcement: Louise BroganOur first speaker announcement is here! Meet Louise Brogan, a LinkedIn specialist based in Northern Ireland. She's going to be onstage at UpLift Live to speak about LinkedIn company pages.
TRANSCRIPT
… You should really have one because it gives you double whammy for more bang for your buck, as they say …
This is Mission Control. It's time to find out who the first speaker is at the UpLift Live conference.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live...2023-09-0509 min
Supercharged change and commsEpisode 9 - Personal Branding for Change Managers with John HawkerFor our first recording of 2023 we hook up with John Hawker, a specialist recruiter with a knack for personal branding. Join us to find out more about what personal branding means and why you might want to think about how you present yourself. We don't just talk about it in the context of a job search either!
In this episode we mention a few people so for your reference, here's their LinkedIn profiles:
John Espirian | LinkedIn
Richard van der Blom | LinkedIn
Heather Murray | LinkedIn
Jasmin (Jay) Alić | LinkedIn
Andy Foote | LinkedIn
Finally, if you want t...2023-09-0435 minUpLift LiveWelcome to UpLift Live!A quick intro to UpLift Live as we build to launch the UK's first LinkedIn-focused conference on Thursday 21 March 2024 at Millennium Point in Birmingham.
TRANSCRIPT
Hi, everyone, and welcome to the UpLift Live podcast.
This is a podcast to tell you a little bit more about the upcoming UpLift Live conference.
This event is going to be the first of its kind – a conference in the UK, specifically focusing on LinkedIn and aimed at LinkedIn specialists, power users and enthusiasts.
My name is John Espirian.
...2023-09-0103 min
The Global DiscussionThe Global Discussion - John Espirian: A Relentlessly Helpful LinkedIn ExpertHost Simon Hodgkins catches up with John Espirian, Relentlessly helpful® LinkedIn nerd, Espresso+ community leader, LinkedIn trainer and Consultant. John is the Author of Content DNA and is known for his simple, fun, and engaging writing style and his dedication to helping businesses maximise their online visibility.
John Espirian is a technical copywriter and a LinkedIn expert. He has been working as an independent writer since 2009, helping B2B clients plan, produce, and promote content for their ideal audience. His writing style is simple, fun, and engaging, and he has put all the lessons he's learned about g...2023-07-1032 min
Insight Out : Big Ideas for the Modern EntrepreneurHow to Create your Brand with Content - John EspirianAfter 54 episodes I can honestly say I’ve learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch.His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means:
How to create a memorable tagline or band message...2023-05-1958 min
The Marketing HubLinkedin Strategy Tips. EP013 of "The Marketing Hub" with John Espirian💡LinkedIn Strategy Tips. EP013 of "The Marketing Hub" with John Espirian
John Espirian is our next guest on The Marketing Hub. He is “the relentlessly helpful LinkedIn nerd” and author of the book Content DNA. He leads the Espresso+ community on Linkedin.
On the this podcast we talk about-
⚡What a complete LinkedIn strategy is
⚡Connecting with your target audience
⚡Why commenting is important
⚡Joining groups on LinkedIn
⚡And much more…..
💡If you want to grow on LinkedIn this is a must listen for you.
The Mar...2022-12-1225 min
Effective MarketingPersonal branding, done well, will attract the right people - Talk Marketing 082 - John EspirianToday's guest is a mathematics and computer science graduate, who went on to become a software tester for almost 12 years before finding his calling as a technical copywriter. He has been running his business experience since 2009, which has offered technical copywriting and LinkedIn consultancy, and management of the Espresso+ community of 200 ethical businesses solopreneurs looking to build effective online presences.
He is the author of the book Content DNA. He was introduced to us by Sam Rathling, who tells us that he is quite the geek when it comes to all things LinkedIn. Today's guest is the...2022-11-301h 25
The Purpose-Led Leadership PodcastEP47: How To Drive Inbound Leads From LinkedIn with John EspirianJohn describes himself as a relentlessly helpful LinkedIn nerd. His goal is to help as many people as possible leverage LinkedIn to drive inbound leads through better content. And that is how I met John - at another LinkedIn Creator's (Lea Turner) meet-up. John's attitude of gratitude and giving away a tonne of helpful insights about the platform on LinkedIn has meant he's amassed a huge following - and built a business in doing so. John talks to me about how best to use LinkedIn to drive inbound business and what to avoid at all co...2022-09-2043 min
The Purpose-Led Leadership PodcastEP47: How To Drive Inbound Leads From LinkedIn with John EspirianJohn describes himself as a relentlessly helpful LinkedIn nerd. His goal is to help as many people as possible leverage LinkedIn to drive inbound leads through better content.
And that is how I met John - at another LinkedIn Creator's (Lea Turner) meet-up. John's attitude of gratitude and giving away a tonne of helpful insights about the platform on LinkedIn has meant he's amassed a huge following - and built a business in doing so.
John talks to me about how best to use LinkedIn to drive inbound business and what to avoid at all co...2022-09-2043 min
The Change Zone#38 “The Power of Reciprocity with John Espirian!”The Change Zone welcomes “The Power of Reciprocity with John Espirian!” In this episode, John reveals insights, the power of truly giving, receiving, connecting, and collaborating. “That was helpful, I can’t believe I didn’t know that! Thank you so much!” is a consistent reaction! Check out his 19 truths, 1 lie article on LinkedIn.John will talk about how to define a personal brand and then how to be the same “shape” everywhere as defined in his book Content DNA.Who is John Espirian?John is known globally as the relentlessly helpful LinkedIn nerd. He’s an Espresso+ commun...2022-08-1555 min
Social Media for B2B Growth: LinkedIn Strategies and TipsStanding Out in a Crowded Feed: Mastering LinkedIn Content with John EspirianLinkedIn member numbers have been steadily climbing and now reach 810M. This makes the space in the home feed being more competitive. We want you to have the know how to not just create a post, that is easy, but how you create content that leaves a lasting impression in a fleeting moment. Host Michelle J Raymond discusses practical LinkedIn content tips and strategies with this week’s guest the relentlessly helpful John Espirian Founder Espirian.co.uk. Key moments in this video are: 00:00 Welcome 03:10 How does copywriting on LinkedIn differ from other platforms? 04:49 Should I stick to one si...2022-06-2728 min
The Marketing Meeting with Itir Eraslan13. LinkedIn FundamentalsWe explore LinkedIn features and strategies with the relentlessly helpful LinkedIn nerd, John Espirian. He also shares useful tips and types of content that works on the platform. John is a web content writer and a LinkedIn consultant. He helps B2B companies on their web content and he also helps thousands of individuals on LinkedIn through his posts, newsletters and his community Espresso+. He is also the author of the book Content DNA. Follow him on LinkedIn: https://www.linkedin.com/in/johnespirian/ Website: https://espirian.co.uk/2022-04-1240 min
Hope & Possibilties: A Love Letter to the Future of WorkThe Power of CommunityJoin The Janus Oasis Community. John Espirian is a LinkedIn expert who is gifted in building relationships and community. He runs the most effective group I've ever been part of on LinkedIn and the doors are open again until he reaches 300 members. I'm one of 4 Canadians in the group (living in Canada anyway - Canadians are everywhere and there are many more in the group, along with many other nationalities). John created an interactive map so we can see where everyone is from. He also talks about his volunteer work, writing books and generosity. When we w...2022-04-1125 min
Own Your Lane™ Personal Branding PodcastHow Being Relentlessly Helpful on LinkedIn Will Make You Stand Out With John Espirian“Build relationships through those comments and through direct messages because the more you support others, the more those people will want to support you,” encourages John Espirian, copywriter and author of Content DNA. In today’s episode, John shares his experience with creating a memorable brand for himself on LinkedIn and tips for how you can best grow your brand and your business on the platform.John prides himself on creating “relentlessly helpful content.” This catchphrase launched a positive change for John’s personal brand because it is intriguing, meaningful, and memorable. By weaving this phrase into all of his c...2022-02-1135 min
Crossing The Content ChasmE7: Relentlessly Helpful Linkedin Chat with Consultant and Author, John EspirianIn this episode of Crossing The Content Chasm, Anna talks to John Espirian, a LinkedIn Consultant and Author of Content DNA. They talk about the process of having a successful and meaningful social media presence, whether on Facebook, Twitter, Instagram, Youtube and the list goes on. John shares his expertise and experiences in growing channels and pages on any social media sites and highlights some of the problems and issues that you can encounter before, during, and after growing your online presence. But fear not, as he also offers advice and solutions on how to overcome these challenges. 2022-01-1735 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expertFROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful'
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In this encore episode of the podcast, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
{N.B. After we listen to John's story, John and host Trevor Young shift gears and d...2022-01-1254 min
Insight Out : Big Ideas for the Modern EntrepreneurNewsletters for LinkedIn Creators Are Here!John Espirian is known to be a “relentlessly helpful LinkedIn nerd” who is also the author of Content DNA. From his 10 years of being in the game, John specializes in content writing to help business leaders build a recognizable online presence and a memorable personal brand. In this episode, John shares valuable insights about the new opportunities from the new feature that LinkedIn added. He discusses in-depth how you can leverage different types of content to improve your visibility on LinkedIn. He also shared content marketing ideas that you can use even if you’re new...2021-11-2952 min
Power HourHow to Be a LinkedIn LeaderDo YOU want to stand out? -- Sure.But what you REALLY want -- is to LEAD. ⚡⭐In this Power Hour episode, John Espirian shares his expertise on just that -- how to be a LinkedIn Leader.Join Erin Geiger, Dan Mott, Matt Zaun, ✒️Claire M. Davis 🖋️, and John Espirian for a deep-dive in what it takes to become a relentlessly helpful, unforgettable, successful leader right here on our favorite platform.PSSST -- Are you the type who sits in the FRONT ROW of the class? You may want to snag YOUR copy of John...2021-10-0733 min
April Garcia's PivotMeHow to Use Your LinkedIn Profile for Thought Leadership & Business, LinkedIn Guru John EspirianOn the show today, we have John Espirian, a B2B content writer, all-around LinkedIn nerd, and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand. John explains the importance of creating content on LinkedIn and shares some ways you can do it without consuming time. Listen in to learn how to build a LinkedIn audience around thought leadership in your industry in a non-salesy approach. You will also learn how to approach LinkedIn content creation when doing it yourself or delegating to keep on showing up...2021-08-2652 min
LinkedinForBusiness by Leonardo Bellini139 - LinkedInForBusiness incontra John EspirianLinkedIn For Business incontra John Espirian, uno dei più importanti e famosi copywriter e content creator di LinkedIn e proprio grazie a questa sua passione è arrivato a scrivere il libro “Content DNA. Using consistency and congruence to be the same shape everywhere”, un manuale per imparare a definire una “forma” unica di contenuto, adatta a tutti i canali così da poter costruire una presenza online che venga notata, ricordata e preferita.Scopri, attraverso la sua storia, l'importanza di avere una Content Strategy!Leggi l'articolo completo sul blog di LinkedInForBusiness! https://linkedinforbusiness.it/podcast/podcast-139-linkedinforbusiness-incontra-john-espirian/Visita il s...2021-06-0833 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#135 Create Copy That Sells On LinkedIn - John Espirian👉 Why should you bother with creating content on LinkedIn?!
John Espirian is the relentlessly helpful copywriter, all-round LinkedIn nerd, eager experimenter and author of Content DNA.
B2B clients hire John to write web pages, expert articles and case studies and improve their presence on LinkedIn
👉 Listen to John & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 Who to target with your content
👉 Utilising John’s CHAIR framework to get results from your copy
👉 How and why to play the long game
📽️ SPONSORED BY VIDYARD
G...2021-04-1137 min
How I Got Hired25. John Espirian: How being Relentlessly Helpful SuperCharged his CareerSend us a textInteresting careers are always squiggly and this isn't any different in John's case.John Espirian, a LinkedIn superstar, has worked as a Call Center agent, then manager, then Quality Assurance tester at large companies like Fujitsu, then technical copyrighter and now, B2B website writer and overall LinkedIn nerd.If you follow John on LinkedIn, there's a good chance you'll be "noticed, remembered and preferred". Now who doesn't want that?In this episode, John shares:- His fascinating career journey where in 2009 the rug got...2021-03-2843 min
Content Marketing, Engineered Podcast | TREW MarketingLinkedIn | Don't Be Boring with John Espirian How can you improve your reach and engagement on LinkedIn? It all starts with your content. John Espirian, Technical Copywriter and author of Content DNA thinks that boring is the new risky. He's seen too many companies and individuals crank out mediocre and often self-promoting LinkedIn content on an inconsistent basis, and then those same folks wonder why they aren't getting value out of the platform.Think about the last time you were on LinkedIn. What prompted you to visit? I imagine you spinning the scroll wheel on your mouse at a rapid pace, and then something ma...2021-03-0839 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50182 From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpfulIn this week's episode, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
{ N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies }
John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible.
This makes him the antithesis of many of the self-proclaimed 'thought leaders' we...2021-02-0754 min
Freelance Heroes#38: The Relentlessly Helpful Guide to LinkedinLinkedin is the World’s largest professional network, with over 722 million members worldwide. In the UK, there are over 30 million users, which may not sound a lot compared to Facebook and Instagram, but right now there are prospective clients and other freelancers to learn from too.
So, what are the no-brainers when it comes to updating your LinkedIn profile, such as the image and headline?
How much information should I put into my “about” section?
Is there a line that separated Linkedin from Facebook?
What is the etiquette when offering your services to those you think might be interested without coming...2021-01-2757 min
Hank's Business and Marketing TipsHMBT #263: Winning the LinkedIn Lottery Part 2
I am joined again by John Espirian this week. Here is a link to last weeks episode: https://hankhoffmeierllc4630.live-website.com/hmbt-262-winning-the-linkedin-lottery-part-1
He is the relentlessly helpful technical copywriter, all-round LinkedIn nerd and author of Content DNA.
John writes web pages, blog posts, case studies and LinkedIn profiles for B2B clients.
Find John at espirian.co.uk or follow him on LinkedIn.
In the last episode, we discussed important items that you need to update on your LinkedIn profile.
I asked John some strategic questions about using Li...2021-01-2600 minHank's Business and Marketing TipsHMBT #262: WINNING THE LINKEDIN LOTTERY PART 1
In this episode, I am joined by John Espirian. He is the relentlessly helpful technical copywriter, all-round LinkedIn nerd and author of Content DNA.
John writes web pages, blog posts, case studies and LinkedIn profiles for B2B clients.
Find John at espirian.co.uk or follow him on LinkedIn.
John and I talk about LinkedIn extensively today. LinkedIn should not be treated like other social networks. You need to put in some work to use it successfully.
Make sure that your profile is as optimized as possible. John breaks down s...2021-01-1916 min
PROFITABLE HAPPINESS®182: Relentlessly Helpful Content DNA, With John EspirianWouldn't it be awesome if your ideal clients could learn about you in a low-risk, low pressure manner, make a decision to follow you, and then show up all by themselves on your digital doorstep, ready to buy your product or service? As seemingly fantastical as this may sound, it is actually quite possible when one can strategically leverage the many powers of what today's guest calls 'Content DNA', to effectively attract followers and ideal clients over time using social media.In this episode, we meet John Espirian, who is a self-described LinkedIn Nerd, also known as...2021-01-1531 min
Classroom Without WallsYour content DNA to visibility and prosperity with John EspirianIn this episode, I had the great honor to interview the Godfather of LinkedIn, aka, John Espirian
During this interview, we discussed John's new book, Content DNA, and how you can apply the wisdom in his book to grow your brand and business.
John dropped so much value.
If you are serious about growing your business, this is a must-listen episode.
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You can watch our interview on my YouTube channel via this link.
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Give this episode a listen and give...2021-01-0857 min
Marketing Study Lab - Actionable Marketing KnowledgeA Look Back at Marketing Study Lab in 2020 - Christmas SpecialSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) What Episode Snippets are in this look back of Marketing Study Lab 2020: Communicating Effectively and Saying Things Better with Lila Smith founder of Say Things Better – Episode 141 https://marketingstudylab.co.uk/communicating-effectively-and-saying-things-better/ Content Planning with Andy Lambert Director at ContentCal - Episode 1...2020-12-2924 min
LINKEDIN SMART033 - LINKEDIN SMART: John EspirianJohn Espirian is a LinkedIn Expert, business owner and author of the book Content DNA.In this episode he will share his knowledge on how to stand out on LinkedIn, how to make your content interesting and what tools you can use to optimize your workflow.This podcast was brought to you by Square Motion, a Video Marketing agency in Dubai.2020-12-0749 min
Weiss AdviceThe LinkedIn Nerds with John EspirianSend us a textJohn Espirian is the first-ever guest of Weiss Advice from the UK. John offers content writing services for your websites, social media, and his specialty, LinkedIn. John calls himself a LinkedIn nerd, and on today’s episode, he shares his insights, experiments, and the science behind it. Join us, and together let’s find out how to make the best out of the LinkedIn experience.[00:01 – 07:38] The LinkedIn NerdsMaking the best out of LinkedInJohn talks about his insights, experiments, and the science behind LinkedIn[07:39 – 23:57] Boost Your LinkedIn...2020-12-0231 minMarketing Study Lab - Actionable Marketing KnowledgeMarketing and Bad Practices (Social Media) – Live Episode 8Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: John Espirian Topic: Marketing and Bad Practices (Social Media) Discussion Points • Automation • Communicating • Being generic • PODS! • And a bit of footi Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Profes...2020-11-1943 min
One Last Thought - Your Regular Dose of InspirationEp15: Content DNA by John EspirianFew people know more about building an audience and engaging with them, than John Espirian. This book is more than a content book; it's a book about marketing, growth, mindset, as well as writing. Order John's book at your local bookstore or buy it at https://www.amazon.co.uk/Content-DNA
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Send in a voice message: https://podcasters.spotify.com/pod/show/one-last-thought/message2020-10-2103 min
Insight Out : Big Ideas for the Modern EntrepreneurHow to Create your Brand with Content - John EspirianAfter 54 episodes I can honestly say I’ve learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch.His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means:
How to create a memorable tagline or band message...2020-10-1957 min
Present Influence: The Professional Speaking ShowAngela Dunz | How to grow your business on LinkedInWhat are some of the worst mistakes people are making on Linked In these days?Can you really use Linked In to grow your own business and become known?Angela Dunz knows a lot about how to build and grow your business on Linked In and she's my guest on this episode sharing some of those juicy Linked In secrets and strategies that can help you too, as well as being a thoroughly delightful guest.Angela's business is called Cowgirl Creative Coaching, which might give an insight into Angela's style of doing things...2020-08-2156 min
Being FreelanceBonus episode: Live Q&A with John Espirian (LinkedIn, content marketing and personal branding)Previous podcast guest John Espirian (friend of the show), joined us for a Live Q&A in the Being Freelance community in May.John is widely known for his “Relentlessly Helpful” approach and he was indeed very generous during this chat. As a content marketing expert and self-confessed LinkedIn nerd, John answered questions from the community around building a personal brand, making quality connections on LinkedIn, and finding ways to do more with the content you’ve already spent time and energy creating.John’s book, Content DNA, contains a handful of building blocks that will hel...2020-08-1634 min
The Great Speech Podcast with Kolarele SonaikeEp 26: Using LinkedIn to build your personal brand - Interview with John EspirianLINKS FOR THIS EPISODEJohn Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/John's website - https://espirian.co.uk/John's book - https://espirian.co.uk/book/John's LinkedIn guides - https://espirian.co.uk/linkedinCoaching with me - https://www.greatspeech.co/communication-superskills-programme/REVIEW SHOUT OUTS - thanks to Xeen17 and Qbthatsme for the great review on Apple podcast. IN THIS EPISODE...LinkedIn is my personal platform of choice, but my approach is pretty haphazard. So when I saw how consistently effective J...2020-07-211h 01
The Marketing Book Podcast288 Content DNA by John Espirian"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short...2020-07-171h 05
The Content ByteHow writers can get results on LinkedIn, with guest John EspirianWant to know how to harness the power of the LinkedIn platform in order to get noticed / find more clients? In this episode, self-confessed LinkedIn nerd and technical copywriter John Espirian shares a heap of valuable tips and tricks. Listen in for essential profile tweaks, the kind of content to write (and why the algorithm favours comments), the dangers of automating posts, whether premium accounts are worth it, tapping into the silent jobs market, finding clients to reach out to and much more.2020-07-0541 min
FOOTE-NOTES Andy Foote's PodcastEP: 14 John Espirian, Author of Content DNAJohn and I get nerdy about LinkedIn and along the way we discuss his career journey and the fact that he’s already thinking about writing book #2.2020-07-0351 minPresent Influence: The Professional Speaking ShowJohn Espirian | Genetically Modified Marketing with the author of Content DNAIn this relentlessly helpful episode, I talk with Linked In content marketing expert John Espirian about content marketing and making the most out of the new and improved Linked In platform. John Espirian is the relentlessly helpful technical copywriter and author of Content DNA.John writes B2B web content to help his clients explain how their products and services work. He also helps people to build a better presence on LinkedIn.Find John at espirian.co.uk or on LinkedIn.Want to know more about John? Check out his 20 things...2020-06-1152 min
Marketing Meetup PodcastGetting the most from Linkedin, John EspirianLinkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.
In this session, John covers:
How to generate content for Linkedin
The metrics you need to be looking at to measure success
How to adopt a follow first strategy, as opposed to a connect first strategy
What the deal is with 'trending' on Lin...2020-05-271h 05Marketing Study Lab - Actionable Marketing KnowledgeFinding Your Content DNA with John Espirian The Relentlessly Helpful Technical CopywriterSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links John Espirian https://www.linkedin.com/in/johnespirian/ https://espirian.co.uk Content DNA: https://amzn.to/3cD3yCh Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The...2020-05-2600 min
The Editing PodcastThe writing and editing process. With John EspirianLouise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.Listen To Find Out More About:Content DNA - the bookDeveloping the book's concept: The shape of youWriting the bookTackling the editing processCover design and brandingThe benefits of a forewordContent marketing, and why it worksSocial media focus and email-list buildingPricing, marketing and salesCreating an audio bookFinding an audience to use as a springboard for business booksBuilding a personal brand that acts as a bufferTargeting clients' problems and offering solutionsWhat is technical writing?Who uses technical...2020-04-2935 min
Self Belief Unsquashed#43 John Espirian - Interviewing the author of CONTENT DNAWhat a treat! John is back! With his brilliant book on the brink of launching, we delved into the content of CONTENT DNA as well as his very REAL experience of what it takes to get a book from concept to launch. We talk about finding and staying true to your 'shape' - so the people you want to engage really get what you are about - and remember you. This is essential listening.
2020-04-1644 min
Your Dream BusinessHow LinkedIn Can Benefit You As Business with John EspirianThis week’s episode is another interview, this time with John Espirian. After hearing John speak about LinkedIn at a local conference, I knew I wanted him to be a podcast guest as I was able to learn some valuable tips and tricks from his talk and as someone who has been in the industry for a long time, it’s always so refreshing when that happens. With lots of actionable advice when it comes to LinkedIn, this is definitely an episode for those that have been looking to maximise their profile.KEY TAKEAWAYS COVERED IN THE PODCASTThe simp...2020-03-1657 min
Live it Love it Sell itHC046 - Content DNA - with John EspirianI chatted to the brilliant John Espirian in this episode, talking about lots of great topics about business, copywriting, social media and John becoming an author!
Find out what John wanted to be when he left school and how he progressed into being a technical copywriter - and yes, he explains beautifully what that actually means!
We discuss his love of LinkedIN, and how he became one of our best loved experts on the channel and of course his new book which will be launched at ATOMICON conference in Newcastle, UK, on 27 & 28 April 2020, but you can pre-order from the link...2020-02-2037 min
Being FreelanceRelentlessly helpful - Technical Copywriter and LinkedIn Nerd John EspirianJohn’s freelance career began in 2009 after he was made redundant from his role as a software tester. Struggling to get an interview, let alone a job, he embarked on a new adventure as a technical writer.Work came via old contacts, family and friends for the first five years, and then John discovered the world of online marketing. He developed his website, began using his skills to create “Relentlessly Helpful” content, and got really good at LinkedIn. “It feels a bit like you’re shouting into the wind at first”, says John, but eventually the referrals and enquirie...2020-01-1944 min
#PirateBroadcastJoin John Espirian on the PirateBroadcastWelcome to Russ Johns PirateBroadcast with John Espirian as the Guest. Sharing Interesting people doing interesting things. Sharing what others do to create, add value, and help their community. The approach people use and how they arrived at where they are today fascinates me. So… I invite them to become a PIRATE on the #PirateBroadcast2019-12-0631 min
The Not-Boring Tech WriterSkill #24: Finding Your Content DNAJohn Espirian—technical copywriter and author of the soon-to-be-released book Content DNA—describes content DNA as the "shape" of your brand and then using the power of consistency and congruence to create content that gets remembered and acted on.As technical communicators, the content DNA could take several forms: a freelance technical writer could use their content DNA to own their niche; a content marketer could discover their employer’s content DNA to create compelling, sales-boosting content. In this episode, John shares how you can find your own content DNA, including:how to find your ni...2019-09-1729 min
Self Belief Unsquashed#3 John Espirian - How to brag nicely on LinkedInRelentlessly helpful John Espirian - the LinkedIn nerd - gives us some top tips on having real conversations on LinkedIn and making your posts really connect with real people! Sneak preview of a core concept in his upcoming book.
2019-07-2220 minInformed Podcast by Mark Williams. The podcast for LinkedIn™️ usersLinkedIn Articles with John EspirianWelcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert, John Espirian onto the show. In our chat, I ask John about what to write about, how often to do it and how long an article should be. John talks about styles of writing, how to stimulate ideas and how to best repurpose blog pieces as LinkedIn articles For more go to linkedinformed.com/episode2522019-06-221h 03
#RnRChat#RnRChat Episode 8 - John EspirianJohn Espirian is the relentlessly helpful technical copywriter.
A former Microsoft Mac MVP and former director of the Society for Editors and Proofreaders, John creates in-depth B2B web content to help his clients explain how their products, services and processes work.
John shares writing tips, branding guidance and LinkedIn advice on his blog at espirian.co.uk.
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Send in a voice message: https://podcasters.spotify.com/pod/show/elizabeth-lim/message2019-06-0531 minMarketing Study Lab - Actionable Marketing KnowledgeBitmojohn and Copywriting with Pineapples with John Espirian from Espirian.co.ukWhen entering an exam, did you know that if you can understand the time you have and how it is broken down it can help you maximise the potential to gain the most marks. If not, don’t worry, we’ll be covering it later. Before we get to all that, let’s talk to John Espirian, a freelance technical copywriter who has the nack to make the complex, simple. Not only that, but he shares a wealth of knowledge at every single touch point, just checkout his website – espirian.co.uk, which is jammed packed with guidance...2018-11-0600 min
Build Your Online Audience[209] How to write great copy with John EspirianWhen it comes to writing content for your business, it’s important to understand exactly who you are writing for and be able to speak their language. In this episode, technical writer John Espirian shares practical tips on how to get tuned into your audience’s needs and write compelling content to help grow your business. Here’s... READ MORE The post [209] How to write great copy with John Espirian appeared first on Janet Murray.2017-11-0352 min
Marketing and Finance (MAF) PodcastJohn Espirian on making technical subjects simple, clear and understandable - MAF114John Espirian on making technical subjects simple, clear and understandable - MAF114 In this show, I talk to John Espirian. We chat about how to make technical subjects simple, clear and understandable. Welcome to episode 114 of the Marketing and Finance Podcast. We chat about: Why jargon, management speak, and bloat thrive in many industries How people want simple, often visual explanations of complex subjects Avoiding complexity creep during the internal sign off process Building a personal brand using content marketing and social media Who John Espirian? ...2017-01-1938 minThe Not-Boring Tech WriterSkill #9: Creating a Human Connection in Your DocumentationWe’ve all read (and perhaps written) a boring document: the robot-like language, the walls of text. And we’re all familiar with the result: a disengaged reader who’s likely missed the message.Enter John Espirian, freelance technical writer and Director at the Society for Editors and Proofreaders.John believes the difference between a boring and a not-boring document comes down to one essential element: a human connection.In this episode, John shares how you can create that human connection in your documentation, including:how to better understand your end-users.why your d...2016-10-0719 min