Shows
Informed: the podcast for LinkedIn® users468. Engaging posts and time stampsThanks to Mark Williams for his kind farewell newsletter.PostbagProfile verification: to verify or not? (see more)Post timing: when is best to post?Recommendations: should they be up to date?Other topicsEveryone is talking about algorithmic bias against women. I’m going to investigate.A couple of text-plus-image posts:Changing the skin tone in emojis“Quiet Piggy”Starting a post with a short bit of quoted text often seems to get me good engagement, as per the second example.Why put a date a...
2025-11-2215 minInformed: the podcast for LinkedIn® users466. A new chapterThis is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag.Postbag questionsCan you deactivate a company page without closing your personal profile?Can you talk about visibility being down on LinkedIn?Should we invest time in making newsletters, livestreams and videos on LinkedIn?How are comment impressions gauged and are they a useful metric?Is post boosting a good...
2025-11-0838 min
Espresso+ free sampleWelcome – listen first!A quick intro to this demo feed from the Espresso+ podcast. Subscribe for full access herehttp://app.helloaudio.fm/feed/f31ec8e7-ebdb-427e-a695-adc7b920adb9/signupDrop me a line on LinkedIn if you'd like to know more: John Espirian
2025-07-2202 min
TubbTalk: The Podcast for Managed Service Providers[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John EspirianIn this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.He has a private community to help people get their businesses seen online, and is the co-founder and co-host of Uplift Live, a LinkedIn-focused annual conference.Richard asks John about AI-generated posts and responses on LinkedIn and how to find a happy medium. They discuss using company pages, Sales Navigator and the premium version of the platform.John shares a ton of helpful advice on...
2025-07-061h 31
Creating The CurveE9: Don't Be a Douche Canoe - Build Better Relationships on LinkedIn with John EspirianLinkedIn is supposed to be about people. But somewhere along the way, it started feeling stiff, salesy, and a bit… awkward. In this episode, Anna is joined by the relentlessly helpful LinkedIn nerd John Espirian to talk about how to show up on LinkedIn in a way that's memorable, human, and actually enjoyable - even if you hate posting or have no idea what to say. You'll hear: Why commenting is just as powerful (if not more) than posting How to make people want to talk to you in the DMs (wi...
2025-06-3053 min
Marketing Momentum for AgenciesUnlocking LinkedIn: Strategies for Success and What to Avoid with the Relentlessly Helpful Linkedin Specialist, John EspirianIn this conversation, John Espirian and Tracey Burnett discuss the importance of building genuine LinkedIn connections, the risks of automation, and the value of LinkedIn Premium services. John emphasises the effectiveness of LinkedIn newsletters for visibility and engagement, and provides actionable strategies for generating leads and enhancing content engagement. In this conversation, John and Tracey discuss the nuances of effective communication on LinkedIn, emphasising the importance of balancing storytelling with educational content. They explore common pitfalls on the platform, the significance of choosing the right social media strategy, and the evolving role of AI in professional networking. At its...
2025-04-171h 04Informed: the podcast for LinkedIn® users462. UpLift Live 2025The only dedicated LinkedIn™️ conference in the UK enters its second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect.Plus:The challenge of keeping up with AI! AI video is getting better but it's not fooling me yet Exposing automated AI comment cheats (idiots) Two new features A new video newsletter from LinkedIn™️ What happened to the mobile video feed? This post made me...
2025-03-2258 min
UpLift LiveUpLift Live 25 speaker John EspirianA quick update from one of our conference co-organisers, John Espirian, who is also a speaker at the second UpLift Live conference. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-10-1702 minUpLift LiveUpLift Live 25 speaker Gus BhandalA quick update from one of our conference co-organisers, Gus Bhandal, who is also a speaker at the second UpLift Live conference. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-10-1705 minUpLift LiveUpLift Live 25 speaker Sam RathlingA quick chat with social selling expert and author of two books about LinkedIn best practice, Sam Rathling. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-10-0706 minUpLift LiveUpLift Live 25 speaker Juma BannisterA brief chat with useful content creator Juma Bannister, who will be joining us from Trinidad and Tobago. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-09-1209 minUpLift LiveUpLift Live 25 speaker AJ WilcoxA brief chat with LinkedIn ads fanatic AJ Wilcox, who will be joining us from Salt Lake City, Utah. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-09-1206 minUpLift LiveUpLift Live 25 speaker Ivana BruteničA brief chat with employee advocacy specialist Ivana Brutenič, who will be joining us from Bratislava, Slovakia. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-09-1206 min
Easy Peasy Books002: Crafting Content DNA: A Self-Publishing Journey with John EspirianHave you ever wondered what it takes to bring a book from concept to reality? In today's digital age, self-publishing has opened up new avenues for authors, but it's not without its challenges.That's why I invited John Espirian, a successful self-published author, to share his experience. Together, we explore the process of creating and publishing a book, from the initial writing stages to the final product in readers' hands.John Espirian is the author of Content DNA: Using consistency and congruence to be the same shape everywhere, a book aimed at helping business owners...
2024-09-1031 minUpLift LiveUpLift Live 25 speaker Niraj KapurA brief chat with LinkedIn trainer, author and sales specialist Niraj Kapur, who will be joining us from Belfast in Northern Ireland. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-08-1907 minUpLift LiveUpLift Live 25 speaker Michelle J RaymondA brief chat with LinkedIn company pages specialist Michelle J Raymond, who will be joining us all the way from Sydney, Australia. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-08-1907 minInformed: the podcast for LinkedIn® users442. Interesting People - John EspirianWe often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better.But do we REALLY know them?Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️This week I chat with one of the nicest and most helpful LinkedIn™️ Experts out there, my friend John Espirian.Subscribe to my newsletter for full show notes: https...
2024-08-0358 minInformed: the podcast for LinkedIn® users440. Why LinkedIn Automation Tools Are Ruining the PlatformI was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (LinkedIn law) automation products are still thriving and new ones seem to appear almost every month.It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those days (2018), the tools have become more sophisticated but still do the same damage to this platform so I thought I would return to this important topic.Also in this episode I talk about:A...
2024-07-2053 minUpLift LiveUpLift Live 25 speaker announcement 8It's time for our final speaker announcement for next year's UpLift Live 25 conference – and this person was one of our most-requested names. Check out who's the last person to make the lineup!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-1802 minUpLift LiveUpLift Live 25 speaker announcement 7Time for our penultimate speaker announcement for the UpLift Live 25 conference – the UK's ONLY LinkedIn-focused conference.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-1602 minUpLift LiveUpLift Live 25 speaker announcement 6Who is the sixth speaker at UpLift Live 25?UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-1103 minUpLift LiveUpLift Live 25 speaker announcement 5Time for our fifth speaker announcement for UpLift Live 25, and this time it's someone from the European mainland!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-0902 minUpLift LiveUpLift Live 25 speaker announcement 4Find out who the fourth speaker is at UpLift Live 25 – the UK's only LinkedIn-focused conference!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-0402 minUpLift LiveUpLift Live 25 speaker announcement 3Time for our next speaker for 2025 to be announced, and it's our first Brit and first woman onstage for the second conference. Listen to see who it is!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-0202 minUpLift LiveUpLift Live 25 speaker announcement 2Find out who the second international speaker is for the next UpLift Live conference in Birmingham UK on 27 March 2025!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-06-2702 minUpLift LiveUpLift Live 25 speaker announcement 1Listen now to find out who the first speaker is going to be at the next UpLift Live conference in 2025!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-06-2503 min
Websites Made Simple: How to have a successful website design businessCreating a community - finding your tribe with John EspirianThe entrepreneurial journey can be a lonely one. Finding your tribe and creating a community can make all the difference between continuing your journey successfully and having a negative experience. No one likes to feel they're alone. John Espirian is an expert at creating communities, having created the Espresso plus community with hundreds of members, he talks to us about how he achieved it. With bonus information of how to learn to navigate LinkedIn and about UpLift-Live, the first of its kind, LinkedIn-focused conference taking place on 21st March, this episode is a must for...
2024-02-2627 min
Live & LinkingEpisode 1 - John Espirian - The Relentlessly Helpful LinkedIn™️ NerdHere's the very First episode of my brand new show.
After 128 Live shows on LinkedIn I’m giving it a break and going live on YouTube. This is beqacue I want to do more to help more people with LinkedIn and because eof a silly rule on the LinkedIn Lives I shoudln’t be talking about LinkedIn
But that’s what I do and I want to help more people with my content.
Hence the show
And another reason to ensure I have great guest...
2024-01-3135 min
Insight Out : Big Ideas for the Modern EntrepreneurHow to Build a Relentlessly Helpful Community - John EspirianHave you ever wondered what sets apart a thriving community from a stagnant one on professional platforms like LinkedIn? What secret ingredients are necessary to turn a disparate group of individuals into a vibrant paid community? In today's digital age, the concept of building exclusive communities on social media platforms has skyrocketed in popularity. LinkedIn, in particular, has emerged as a powerful space where professionals can connect, share knowledge, and unlock new opportunities. However, not every attempt at creating a paid community on LinkedIn succeeds. The real question is, what does it truly take to build a successful paid...
2024-01-1955 min
Social Media for B2B Growth: LinkedIn Strategies and TipsFrom Consultant to Paid Community Builder - What You Need to Know First with John Espirian John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader. The key moments in this episode are: 00:00 Introduction and Welcome 00:13 Transition from Consulting to Community Building 00:50 Origin of Espresso+ 01:29 The Birth of Espresso+ Community 03:06 Challenges and Lessons Learned in Building a Paid Community 04:15 Managing Community Size and Growth 06:16 The Espresso+ Community: An Overview 07:19 The Ideal Member Profile for Espresso+ 10:38 Benefits of Leading a Community 16:06 The Future of LinkedIn and...
2023-11-2732 minUpLift LiveLaunchPad 1 analysisAn update on LaunchPad call 1 and news about the next call.
TRANSCRIPT
And I'm so glad you're putting this together because we need this for our community, we need this for bonding, we need this for learning. And I'm so proud of you, the three of you, for putting this event together because I know how hard it is.
Welcome back to the UpLift Live podcast. My name is John Espirian and I'm one of the Mission Control team for the UpLift Live conference which is the first of its...
2023-10-2505 min
Useful Content - Content Creation & Strategy Podcast for Marketing Teams3 keys to Build, Manage and Monetize a thriving LinkedIn Community - Teacher: John EspirianMany marketing experts say building small online communities is the future of marketing.
And we all know that LinkedIn is the platform of choice for business.
Today in our lesson, we're going to marry those two things and look at how to build an online LinkedIn community.
We're going to look at how you build and monetize your community and the three essential steps to get you there.
Our Teacher in this episode is John Espirian. Relentlessly helpful® LinkedIn nerd and leader of the Espresso+ community for small business owners who ne...
2023-10-1933 minUpLift LiveUpLift Live "LaunchPad"Got a ticket to the UpLift Live conference? This high-value freebie is for you!
TRANSCRIPT
How do you feel about getting an UpLift Live freebie? Let's talk about it.
Welcome back to the podcast. I am John Espirian, part of the Mission Control team for the UpLift Live conference, which is the first LinkedIn-focused event of its type in the UK.
We're going to be getting together on Thursday 21 March 2024 at Millennium Point in Birmingham in the UK, for a whole day of learning and networking with some o...
2023-09-2704 minUpLift LiveMission Control: Gus BhandalHere's another member of the Mission Control organising team for the UpLift Live conference. It's marketing expert The M Guru aka Gus Bhandal.
TRANSCRIPT
The important thing about being there in person is that you get access to the speakers, there's no separate areas or anything like that. Basically, we're going to be one big happy family on the day.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
2023-09-2708 minUpLift LiveSpeaker announcement: Richard van der BlomOur final speaker announcement is a Dutch superstar based in Valencia, Spain. It's the man who knows all about the LinkedIn algorithm, Richard van der Blom.
TRANSCRIPT
Back 2 years would practically do nothing for the reach.
Now, you get more people to repost your stuff, it accelerates your growth.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
It's time for our...
2023-09-2511 minInformed: the podcast for LinkedIn® users406. The first ever UK LinkedIn™️ conference!This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year. How exciting!More on that later but here's the other things I covered in this weeks podcast:Are search filters going to become a premium feature? 👎 An update of profile custom buttons 👍 Do you hide your connections? 🤔 Are LinkedIn Notifications The New Homepage Feed? 🤔 LinkedIn™️ introductions make a return...ish! 👎 About this profile becomes more prominent 👍 Does AI generated content put you off the 'author...
2023-09-231h 02UpLift LiveSpeaker announcement: Mark WilliamsOur next speaker is known as Mr LinkedIn! Welcome to Mark Williams, who's coming from North Wales to speak onstage in Birmingham at UpLift Live about advanced LinkedIn strategies.
TRANSCRIPT
Who would have predicted this time last year that AI would be even anywhere near LinkedIn, you know?
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
It's time for another speaker announcement, and...
2023-09-2109 minUpLift LiveSpeaker announcement: Tiina JarvetOur next speaker announcement is an international headhunter and recruitment expert based in Belgium. Meet Tiina Jarvet, who is joining us to speak onstage in Birmingham at UpLift Live on the topic of how recruiters really use LinkedIn, along with some advanced LinkedIn search tips.
TRANSCRIPT
If you get your presence right, optimising your profile, then there are big chances that you will be found. That's how I work.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is...
2023-09-1906 minUpLift LiveSpeaker announcement: John EspirianYou'll be shocked … your next speaker at UpLift Live is me, John Espirian, the relentlessly helpful® LinkedIn nerd.
TRANSCRIPT
This is a solo episode of the UpLift Live podcast and that means that your next speaker at the LinkedIn-focused conference in Birmingham next March is … me. I'm John Espirian. Welcome aboard.
Yes, so, it's me – I'm one of the speakers. No great surprise, I assume, as the conference was originally my idea. Still, just in case you thought I was just going to be doing only admin behind the scenes, I'm not...
2023-09-1608 minUpLift LiveSpeaker announcement: Nigel CliffeOur next speaker announcement takes us to Halifax in the north of England. Meet Nigel Cliffe, who is joining us to speak onstage in Birmingham at UpLift Live on the topic of Sales Navigator and advanced LinkedIn search.
TRANSCRIPT
Boy, I didn't know how to get this value out of understanding search to a level beyond what the filters on linkedin.com provide, or even to that extent, what the filters on Sales Navigator provide.
So, when we look a bit deeper, there's a lot to be found.
...
2023-09-1306 minUpLift LiveSpeaker announcement: Gillian WhitneyOur next speaker announcement takes us to Las Vegas! Meet livestream video expert, Gillian Whitney, who is joining us to speak onstage in Birmingham at UpLift Live.
TRANSCRIPT
So, that's why I'm excited about live video, plus live video, you get two bangs for your buck in that you make your live video, and then you repurpose it as recorded video.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists...
2023-09-1005 minUpLift LiveSpeaker announcement: Kevin D TurnerTime for another speaker, and it's the awesome Kevin D Turner. He's coming from Texas to speak onstage in Birmingham at UpLift Live about advanced LinkedIn strategies.
TRANSCRIPT
I'm one of those that I believe that artificial intelligence can be an incredible muse but it's never going to be a complete artist.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
OK, time for...
2023-09-0810 minUpLift LiveMission Control: Jeremy FreemanMeet one of the co-organisers of the UpLift live conference, the Human Content Writer, Jeremy Freeman.
TRANSCRIPT
I just couldn't believe that there's been nothing focused on LinkedIn in the UK.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
Let's have a change of pace and introduce one of the members of the Mission Control team running the show.
Time to...
2023-09-0708 minUpLift LiveSpeaker announcement: Louise BroganOur first speaker announcement is here! Meet Louise Brogan, a LinkedIn specialist based in Northern Ireland. She's going to be onstage at UpLift Live to speak about LinkedIn company pages.
TRANSCRIPT
… You should really have one because it gives you double whammy for more bang for your buck, as they say …
This is Mission Control. It's time to find out who the first speaker is at the UpLift Live conference.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live...
2023-09-0509 minUpLift LiveWelcome to UpLift Live!A quick intro to UpLift Live as we build to launch the UK's first LinkedIn-focused conference on Thursday 21 March 2024 at Millennium Point in Birmingham.
TRANSCRIPT
Hi, everyone, and welcome to the UpLift Live podcast.
This is a podcast to tell you a little bit more about the upcoming UpLift Live conference.
This event is going to be the first of its kind – a conference in the UK, specifically focusing on LinkedIn and aimed at LinkedIn specialists, power users and enthusiasts.
My name is John Espirian.
...
2023-09-0103 min
The Global DiscussionThe Global Discussion - John Espirian: A Relentlessly Helpful LinkedIn ExpertHost Simon Hodgkins catches up with John Espirian, Relentlessly helpful® LinkedIn nerd, Espresso+ community leader, LinkedIn trainer and Consultant. John is the Author of Content DNA and is known for his simple, fun, and engaging writing style and his dedication to helping businesses maximise their online visibility.
John Espirian is a technical copywriter and a LinkedIn expert. He has been working as an independent writer since 2009, helping B2B clients plan, produce, and promote content for their ideal audience. His writing style is simple, fun, and engaging, and he has put all the lessons he's learned about g...
2023-07-1032 min
Insight Out : Big Ideas for the Modern EntrepreneurHow to Create your Brand with Content - John EspirianAfter 54 episodes I can honestly say I’ve learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch.His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means:
How to create a memorable tagline or band message...
2023-05-1958 min
The Marketing HubLinkedin Strategy Tips. EP013 of "The Marketing Hub" with John Espirian💡LinkedIn Strategy Tips. EP013 of "The Marketing Hub" with John Espirian
John Espirian is our next guest on The Marketing Hub. He is “the relentlessly helpful LinkedIn nerd” and author of the book Content DNA. He leads the Espresso+ community on Linkedin.
On the this podcast we talk about-
⚡What a complete LinkedIn strategy is
⚡Connecting with your target audience
⚡Why commenting is important
⚡Joining groups on LinkedIn
⚡And much more…..
💡If you want to grow on LinkedIn this is a must listen for you.
The Mar...
2022-12-1225 minInformed: the podcast for LinkedIn® usersHow often should you post?Does it pay to post 2-3 times a day or 2-3 a week or month? Should we be putting out LinkedIn content daily or less often? This week I'm covering the tricky subject of posting frequency. Also; Are LinkedIn being disingenuous about the recent HiQ ruling? I chat with John Espirian about this years algorithm research An amusing and very topical Twitter related post of the week Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2022-11-121h 11
The Change Zone#38 “The Power of Reciprocity with John Espirian!”The Change Zone welcomes “The Power of Reciprocity with John Espirian!” In this episode, John reveals insights, the power of truly giving, receiving, connecting, and collaborating. “That was helpful, I can’t believe I didn’t know that! Thank you so much!” is a consistent reaction! Check out his 19 truths, 1 lie article on LinkedIn.John will talk about how to define a personal brand and then how to be the same “shape” everywhere as defined in his book Content DNA.Who is John Espirian?John is known globally as the relentlessly helpful LinkedIn nerd. He’s an Espresso+ commun...
2022-08-1555 minInformed: the podcast for LinkedIn® usersLinkedIn Changes RoundupJuly 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2022-07-231h 04
Own Your Lane - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AIHow Being Relentlessly Helpful on LinkedIn Will Make You Stand Out With John Espirian“Build relationships through those comments and through direct messages because the more you support others, the more those people will want to support you,” encourages John Espirian, copywriter and author of Content DNA. In today’s episode, John shares his experience with creating a memorable brand for himself on LinkedIn and tips for how you can best grow your brand and your business on the platform.John prides himself on creating “relentlessly helpful content.” This catchphrase launched a positive change for John’s personal brand because it is intriguing, meaningful, and memorable. By weaving this phrase into all of his c...
2022-02-1135 minInformed: the podcast for LinkedIn® usersThe Art of Blocking!Have you ever blocked someone on LinkedIn? This week I chat with John Espirian about useful ways to use this feature.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2022-01-2257 min
Crossing The Content ChasmE7: Relentlessly Helpful Linkedin Chat with Consultant and Author, John EspirianIn this episode of Crossing The Content Chasm, Anna talks to John Espirian, a LinkedIn Consultant and Author of Content DNA. They talk about the process of having a successful and meaningful social media presence, whether on Facebook, Twitter, Instagram, Youtube and the list goes on. John shares his expertise and experiences in growing channels and pages on any social media sites and highlights some of the problems and issues that you can encounter before, during, and after growing your online presence. But fear not, as he also offers advice and solutions on how to overcome these challenges.
2022-01-1735 min
EARN THE RIGHT with Trevor Young217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expertFROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful'
__________________________
In this encore episode of the podcast, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
{N.B. After we listen to John's story, John and host Trevor Young shift gears and d...
2022-01-1254 min
April Garcia's PivotMeHow to Use Your LinkedIn Profile for Thought Leadership & Business, LinkedIn Guru John EspirianOn the show today, we have John Espirian, a B2B content writer, all-around LinkedIn nerd, and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand. John explains the importance of creating content on LinkedIn and shares some ways you can do it without consuming time. Listen in to learn how to build a LinkedIn audience around thought leadership in your industry in a non-salesy approach. You will also learn how to approach LinkedIn content creation when doing it yourself or delegating to keep on showing up...
2021-08-2652 min
LinkedinForBusiness by Leonardo Bellini139 - LinkedInForBusiness incontra John EspirianLinkedIn For Business incontra John Espirian, uno dei più importanti e famosi copywriter e content creator di LinkedIn e proprio grazie a questa sua passione è arrivato a scrivere il libro “Content DNA. Using consistency and congruence to be the same shape everywhere”, un manuale per imparare a definire una “forma” unica di contenuto, adatta a tutti i canali così da poter costruire una presenza online che venga notata, ricordata e preferita.Scopri, attraverso la sua storia, l'importanza di avere una Content Strategy!Leggi l'articolo completo sul blog di LinkedInForBusiness! https://linkedinforbusiness.it/podcast/podcast-139-linkedinforbusiness-incontra-john-espirian/Visita il s...
2021-06-0833 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#135 Create Copy That Sells On LinkedIn - John Espirian👉 Why should you bother with creating content on LinkedIn?!
John Espirian is the relentlessly helpful copywriter, all-round LinkedIn nerd, eager experimenter and author of Content DNA.
B2B clients hire John to write web pages, expert articles and case studies and improve their presence on LinkedIn
👉 Listen to John & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 Who to target with your content
👉 Utilising John’s CHAIR framework to get results from your copy
👉 How and why to play the long game
📽️ SPONSORED BY VIDYARD
G...
2021-04-1137 min
How I Got Hired25. John Espirian: How being Relentlessly Helpful SuperCharged his CareerSend us a textInteresting careers are always squiggly and this isn't any different in John's case.John Espirian, a LinkedIn superstar, has worked as a Call Center agent, then manager, then Quality Assurance tester at large companies like Fujitsu, then technical copyrighter and now, B2B website writer and overall LinkedIn nerd.If you follow John on LinkedIn, there's a good chance you'll be "noticed, remembered and preferred". Now who doesn't want that?In this episode, John shares:- His fascinating career journey where in 2009 the rug got...
2021-03-2843 min
Content Marketing, Engineered Podcast | TREW MarketingLinkedIn | Don't Be Boring with John Espirian How can you improve your reach and engagement on LinkedIn? It all starts with your content. John Espirian, Technical Copywriter and author of Content DNA thinks that boring is the new risky. He's seen too many companies and individuals crank out mediocre and often self-promoting LinkedIn content on an inconsistent basis, and then those same folks wonder why they aren't getting value out of the platform.Think about the last time you were on LinkedIn. What prompted you to visit? I imagine you spinning the scroll wheel on your mouse at a rapid pace, and then something ma...
2021-03-0839 minEARN THE RIGHT with Trevor Young182 From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpfulIn this week's episode, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
{ N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies }
John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible.
This makes him the antithesis of many of the self-proclaimed 'thought leaders' we...
2021-02-0754 min
PROFITABLE HAPPINESS®182: Relentlessly Helpful Content DNA, With John EspirianWouldn't it be awesome if your ideal clients could learn about you in a low-risk, low pressure manner, make a decision to follow you, and then show up all by themselves on your digital doorstep, ready to buy your product or service? As seemingly fantastical as this may sound, it is actually quite possible when one can strategically leverage the many powers of what today's guest calls 'Content DNA', to effectively attract followers and ideal clients over time using social media.In this episode, we meet John Espirian, who is a self-described LinkedIn Nerd, also known as...
2021-01-1531 minInformed: the podcast for LinkedIn® usersLooking back at 2020Whilst many of us would prefer to forget about last year, I do think we can learn a lot from our experiences on Linkedin across the last 12 months. With contributions from Mark Lee and John Espirian, I take a look back at 2020Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2021-01-091h 12
Classroom Without WallsYour content DNA to visibility and prosperity with John EspirianIn this episode, I had the great honor to interview the Godfather of LinkedIn, aka, John Espirian
During this interview, we discussed John's new book, Content DNA, and how you can apply the wisdom in his book to grow your brand and business.
John dropped so much value.
If you are serious about growing your business, this is a must-listen episode.
----
You can watch our interview on my YouTube channel via this link.
----
Give this episode a listen and give...
2021-01-0857 min
Weiss AdviceThe LinkedIn Nerds with John EspirianSend us a textJohn Espirian is the first-ever guest of Weiss Advice from the UK. John offers content writing services for your websites, social media, and his specialty, LinkedIn. John calls himself a LinkedIn nerd, and on today’s episode, he shares his insights, experiments, and the science behind it. Join us, and together let’s find out how to make the best out of the LinkedIn experience.[00:01 – 07:38] The LinkedIn NerdsMaking the best out of LinkedInJohn talks about his insights, experiments, and the science behind LinkedIn[07:39 – 23:57] Boost Your LinkedIn...
2020-12-0231 min
One Last Thought - Your Regular Dose of InspirationEp15: Content DNA by John EspirianFew people know more about building an audience and engaging with them, than John Espirian. This book is more than a content book; it's a book about marketing, growth, mindset, as well as writing. Order John's book at your local bookstore or buy it at https://www.amazon.co.uk/Content-DNA
---
Send in a voice message: https://podcasters.spotify.com/pod/show/one-last-thought/message
2020-10-2103 min
Insight Out : Big Ideas for the Modern EntrepreneurHow to Create your Brand with Content - John EspirianAfter 54 episodes I can honestly say I’ve learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch.His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means:
How to create a memorable tagline or band message...
2020-10-1957 minInformed: the podcast for LinkedIn® usersInfluencer Marketing on LinkedInThis week I chat with Neal Schaffer about his new book 'The Age of Influence'. Can influencer marketing be applicable to LinkedIn?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-08-221h 01
Being FreelanceBonus episode: Live Q&A with John Espirian (LinkedIn, content marketing and personal branding)Previous podcast guest John Espirian (friend of the show), joined us for a Live Q&A in the Being Freelance community in May.John is widely known for his “Relentlessly Helpful” approach and he was indeed very generous during this chat. As a content marketing expert and self-confessed LinkedIn nerd, John answered questions from the community around building a personal brand, making quality connections on LinkedIn, and finding ways to do more with the content you’ve already spent time and energy creating.John’s book, Content DNA, contains a handful of building blocks that will hel...
2020-08-1634 minInformed: the podcast for LinkedIn® usersThe LinkedIn Jobs Scandal!At a time when there is an unprecedented number of job seekers on LinkedIn, the potential for fraud via fake jobs is greater than ever. It is an absolute scandal that LinkedIn allow anyone to post a job under the name of any company on LinkedIn.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-08-151h 08Informed: the podcast for LinkedIn® usersAuthenticityLet's talk about authenticity! It seems to be a popular buzzword these days but what exactly does it mean in relation to your LinkedIn activitiesMentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-08-011h 00
The Great Speech Podcast with Kolarele SonaikeEp 26: Using LinkedIn to build your personal brand - Interview with John EspirianLINKS FOR THIS EPISODEJohn Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/John's website - https://espirian.co.uk/John's book - https://espirian.co.uk/book/John's LinkedIn guides - https://espirian.co.uk/linkedinCoaching with me - https://www.greatspeech.co/communication-superskills-programme/REVIEW SHOUT OUTS - thanks to Xeen17 and Qbthatsme for the great review on Apple podcast. IN THIS EPISODE...LinkedIn is my personal platform of choice, but my approach is pretty haphazard. So when I saw how consistently effective J...
2020-07-211h 01Informed: the podcast for LinkedIn® usersRepurposing Content on LinkedInYou know you need to post great content on LinkedIn on a consistent basis but finding the time and inspiration for content can be challenging.Producing long-form content that is designed to be repurposed can be a fantastic way to ease that challenge.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-07-1849 min
The Marketing Book Podcast288 Content DNA by John Espirian"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short...
2020-07-171h 05Informed: the podcast for LinkedIn® usersContent DNA.This week I chat with John Esperian about his new book Content DNA. Amongst other things John tells us about his CHAIR framework for getting started with content on LinkedIn or elsewhere.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-07-041h 02Informed: the podcast for LinkedIn® usersThe Jobseekers EditionThe current crisis has unfortunately left many people without a job so this episode is specifically for anyone who is using LinkedIn to find a new job.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-06-271h 00Informed: the podcast for LinkedIn® usersCensorshipIn a world of fake news and social media manipulation where influential people such as politicians and even presidents can incite violence and hatred. Is it OK to censor content on LinkedIn?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-06-131h 00Informed: the podcast for LinkedIn® usersDwell TimeDoes the new dwell time factor change the way we should produce posts? Plus; LinkedIn push Groups again Ad's retargeting Ryans first words as CEO Tagging the right people Post of the week x2 A question about pollsMentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-06-0653 min
Marketing Meetup PodcastGetting the most from Linkedin, John EspirianLinkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.
In this session, John covers:
How to generate content for Linkedin
The metrics you need to be looking at to measure success
How to adopt a follow first strategy, as opposed to a connect first strategy
What the deal is with 'trending' on Lin...
2020-05-271h 05
Marketing Study Lab - Actionable Marketing KnowledgeFinding Your Content DNA with John Espirian The Relentlessly Helpful Technical CopywriterSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links John Espirian https://www.linkedin.com/in/johnespirian/ https://espirian.co.uk Content DNA: https://amzn.to/3cD3yCh Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The...
2020-05-2600 min
Start A Breakthrough Full Audiobook On Your Commute.Content DNA by John EspirianPlease visithttps://thebookvoice.com/podcasts/2/audible/97823to listen full audiobooks.
Title: Content DNA
Author: John Espirian
Narrator: John Espirian
Format: mp3
Length: 6 hrs and 50 mins
Release date: 05-11-20
Ratings: 5 out of 5 stars, 7 ratings
Genres: Advertising
Publisher's Summary:
How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your...
2020-05-116h 50
The Editing PodcastThe writing and editing process. With John EspirianLouise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.Listen To Find Out More About:Content DNA - the bookDeveloping the book's concept: The shape of youWriting the bookTackling the editing processCover design and brandingThe benefits of a forewordContent marketing, and why it worksSocial media focus and email-list buildingPricing, marketing and salesCreating an audio bookFinding an audience to use as a springboard for business booksBuilding a personal brand that acts as a bufferTargeting clients' problems and offering solutionsWhat is technical writing?Who uses technical...
2020-04-2935 min
Your Dream BusinessHow LinkedIn Can Benefit You As Business with John EspirianThis week’s episode is another interview, this time with John Espirian. After hearing John speak about LinkedIn at a local conference, I knew I wanted him to be a podcast guest as I was able to learn some valuable tips and tricks from his talk and as someone who has been in the industry for a long time, it’s always so refreshing when that happens. With lots of actionable advice when it comes to LinkedIn, this is definitely an episode for those that have been looking to maximise their profile.KEY TAKEAWAYS COVERED IN THE PODCASTThe simp...
2020-03-1657 min
Live it Love it Sell itHC046 - Content DNA - with John EspirianI chatted to the brilliant John Espirian in this episode, talking about lots of great topics about business, copywriting, social media and John becoming an author!
Find out what John wanted to be when he left school and how he progressed into being a technical copywriter - and yes, he explains beautifully what that actually means!
We discuss his love of LinkedIN, and how he became one of our best loved experts on the channel and of course his new book which will be launched at ATOMICON conference in Newcastle, UK, on 27 & 28 April 2020, but you can pre-order from the link...
2020-02-2037 minInformed: the podcast for LinkedIn® usersLinkedIn Articles with John EspirianWelcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert, John Espirian onto the show. In our chat, I ask John about what to write about, how often to do it and how long an article should be. John talks about styles of writing, how to stimulate ideas and how to best repurpose blog pieces as LinkedIn articles For more go to linkedinformed.com/episode252Mentioned in this...
2019-06-221h 03
#RnRChat#RnRChat Episode 8 - John EspirianJohn Espirian is the relentlessly helpful technical copywriter.
A former Microsoft Mac MVP and former director of the Society for Editors and Proofreaders, John creates in-depth B2B web content to help his clients explain how their products, services and processes work.
John shares writing tips, branding guidance and LinkedIn advice on his blog at espirian.co.uk.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/elizabeth-lim/message
2019-06-0531 minMarketing Study Lab - Actionable Marketing KnowledgeBitmojohn and Copywriting with Pineapples with John Espirian from Espirian.co.ukWhen entering an exam, did you know that if you can understand the time you have and how it is broken down it can help you maximise the potential to gain the most marks. If not, don’t worry, we’ll be covering it later. Before we get to all that, let’s talk to John Espirian, a freelance technical copywriter who has the nack to make the complex, simple. Not only that, but he shares a wealth of knowledge at every single touch point, just checkout his website – espirian.co.uk, which is jammed packed with guidance...
2018-11-0600 minInformed: the podcast for LinkedIn® usersTime To Refresh Your Profile?Welcome to episode 206. As the new desktop profile design continues to roll-out to many, I thought it would make sense to cover profiles with you in this episode. Interesting Stuff I Saw This WeekLinkedIn’s AutoFill plugin could leak user data, secret fix failedFacebook faces exodus as businesses call timeFacebook's new slogan: 'If you think we're not good for your business, leave'Always Customise Your LinkedIn Invitation? Better not? Li...
2018-04-2846 minInformed: the podcast for LinkedIn® usersDisengaged!Welcome to episode 201, this week I return to our normal format and the main subject is something that has been playing on my mind for a while, in some respects I think it can be the ‘elephant in the room’ for a social media or LinkedIn Trainer / Coach …..What do you do if your prospects are not socially active on LinkedIn or any social media platform?More of that later, but to start with…. Interesting Stuff I Saw This Week LinkedIn updates its Terms of Service in line with GDP...
2018-03-1752 minInformed: the podcast for LinkedIn® usersLinkedInfluenceWelcome to episode 199. Well what an amazing response we had to last weeks debate with John Nemo about LinkedIn automation! One of the key points that came out of episode 197 is that myself and John have very different ways of generating business and many of you wanted to know more about my way of using LinkedIn to generate 95% of my business without the need to play the numbers game. So that is going to be the main theme of this episode. But first….. Interesting Stuff I Saw This WeekIntroducing Salary Insights on...
2018-02-2446 minInformed: the podcast for LinkedIn® usersLinkedIn AutomationWelcome to episode 198, this week I have a real treat for you! As I have mentioned previously, I wanted to revisit the controversial subject of LinkedIn automation. LinkedIn make it very clear they do not approve of the use of any type of automation bot as you can see in the image above which was received by someone after visiting just 100 profiles in a day…..but does that mean we should avoid them? Could they be a useful tool that help us become more productive and successful?I have thought about this a lot and my conclusion is...
2018-02-1751 minInformed: the podcast for LinkedIn® usersWe Are The Test Dummies!Welcome to episode 197, I’m back and it’s just me this week.Someone alerted me to a shocking issue regarding invitations to connect this week and it got me thinking about the ineffective way that LinkedIn introduce new features. It seems that introduce features on a slow roll-out and rely on their users to report issues…..but what if we don’t or aren’t able to spot a problem…….based on the evidence of this week, it appears that such issues just remain until someone does report it. …..and that is simply not good enough!...
2018-02-1044 min
Build Your Online Audience[209] How to write great copy with John EspirianWhen it comes to writing content for your business, it’s important to understand exactly who you are writing for and be able to speak their language. In this episode, technical writer John Espirian shares practical tips on how to get tuned into your audience’s needs and write compelling content to help grow your business. Here’s... READ MORE The post [209] How to write great copy with John Espirian appeared first on Janet Murray.
2017-11-0352 minInformed: the podcast for LinkedIn® usersA Focus on YouthWelcome to episode 175, this week I want to return to a subject close to my heart and also one that I think is really important to all of us. 18-25-year-olds and their use (or lack of use) of LinkedIn! This episode features an interview with John Morley about the work he has been doing with school leavers. More of that later … Interesting Stuff I Saw This Week LinkedIn launch a new ‘Welcome to the team’ prompt A LinkedIn Editor Reveals How to Get Featured and Go Viral on the Site This is a real clickb...
2017-08-2650 min
Marketing and Finance (MAF) PodcastJohn Espirian on making technical subjects simple, clear and understandable - MAF114John Espirian on making technical subjects simple, clear and understandable - MAF114 In this show, I talk to John Espirian. We chat about how to make technical subjects simple, clear and understandable. Welcome to episode 114 of the Marketing and Finance Podcast. We chat about: Why jargon, management speak, and bloat thrive in many industries How people want simple, often visual explanations of complex subjects Avoiding complexity creep during the internal sign off process Building a personal brand using content marketing and social media Who John Espirian? ...
2017-01-1938 minInformed: the podcast for LinkedIn® usersHow Is Your LinkedIn Mugshot?Welcome to episode 145, this week I want to revisit something that so many people ignore or underestimate the importance of….your LinkedIn profile picture!But first a few interesting things I saw this week;An open letter to Jeff Weiner by Oleg VishnepolskyThe main highlights from this were; Anonymous like and dislike buttons Managing your feed Better management of followers/connections Who is most active Who engages with you the most Bookmarking of updates and postsLinkedIn tell Windows app users it...
2017-01-1445 min