Shows
Wisconsin Real Estate Today58 - Why Is My Home Not Selling?Episode 58: Why Is My Home Not Selling? Host: John Gscheidmeier, RE/MAX Service First Duration: ~27 minutes🏠In this solo episode, John dives into one of the most frustrating questions for home sellers: “Why isn’t my house selling?”Drawing from over a decade of personal experience and hundreds of transactions, John breaks down the top reasons homes sit on the market — and what you can do to fix it. From pricing pitfalls and showing condition issues to agent responsiveness and even seasonal timing, he offers sharp insights and actionable advice that every selle...2025-06-1033 minWisconsin Real Estate Today57 - Real Estate Agents Are Not Attorneys (with Attorney Elisa Ruer)🎙️ Episode 57 — Do You Need a Real Estate Attorney in Wisconsin? | Guest: Elisa Ruer, Praktess LawDescription: In this episode of Wisconsin Real Estate Today, host John Gscheidmeier sits down with real estate attorney Elisa Ruer of Praktess Law to explore one of the most common questions in Wisconsin real estate: Do you need an attorney to buy or sell a home?Elisa explains how Wisconsin is unique in allowing competent, licensed real estate agents to manage the entire transaction without requiring legal counsel. Together, John and Elisa dive into the structure of the Wiscons...2025-05-1237 minWisconsin Real Estate Today56 - It's Assessment Time! with City of Waukesha Assessor Sam Walker📄 Episode Description: In this episode of Wisconsin Real Estate Today, we’re joined by Sam Walker, City Assessor for Waukesha, to demystify the property assessment process and give homeowners and business owners the clarity they deserve.We break down:What a property assessment is and how it’s calculatedThe differences between residential and commercial assessmentsWhat happens during the Open Book period—and how to formally raise concernsThe difference between an assessment and an appraisalWhy assessments aim to reflect real market valueAnd why a change in assessed value doesn’t automatically mean your taxes are changingW...2025-04-2447 minWisconsin Real Estate Today55 - What To Expect With Mortgage Rates in 2025 (Guest Dustin Grenier)Podcast Episode Summary: Wisconsin Real Estate Today – Episode 55Title: Where Are Mortgage Rates Headed in 2025? Expert Insights with Dustin GrenierHost: John GscheidmeierGuest: Dustin Grenier, Epic Mortgage – Brookfield, WIEpisode Overview:In this must-listen episode of Wisconsin Real Estate Today, host John Gscheidmeier sits down with mortgage expert Dustin Grenier of Epic Mortgage to discuss where mortgage rates are today and where they could be headed in 2025.With economic uncertainty, a shifting political landscape, and differing views between the new presidential administration and Fede...2025-03-0926 minWisconsin Real Estate Today54 - Moving Concerns With Pets - What Every Pet Owner Needs To Know! (Guest Sophia Nijam - Waukesha County Humane Society)Host: John GscheidmeierGuest: Sophia from the Humane Animal Welfare Society (HAWS) of WaukeshaEpisode Overview:In this insightful episode of Wisconsin Real Estate Today, host John Gscheidmeier welcomes Sophia from HAWS to discuss the challenges and best practices of moving with pets. Whether planned or unexpected, relocation can be stressful for animals, and this episode provides expert advice on how to make the transition smoother for both pet owners and their furry companions.Key Takeaways:Understanding HAWS' Mission:The Humane Animal Welfare Society (HAWS) supports Waukesha County with pet adoptions...2025-03-0630 minWisconsin Real Estate Today53 - Great Schools Make For Great Real Estate Values With Dr. Ron RussEpisode 53 – How Strong Schools Impact Real Estate ValuesHosted by John Gscheidmeier with guest Dr. Ron RussDid you know that great schools can directly increase property values? Homebuyers and parents prioritize access to top-performing school districts, often paying a premium for homes in those areas. But what exactly makes a school district stand out, and how does it affect the housing market?In this episode, John Gscheidmeier sits down with Dr. Ron Russ, Superintendent of the Merton Community School District, to discuss the powerful connection between education quality, co...2025-01-2727 minWisconsin Real Estate Today52 - Winter Inspections with Dave KolesariEpisode 52 – Winter Home Inspections: Challenges & Hidden AdvantagesHosted by John Gscheidmeier with guest Dave KolesariWisconsin winters can be brutal—but did you know they can actually reveal hidden issues in a home inspection? Snow, ice, and freezing temperatures create unique challenges for buyers and inspectors, but they also expose certain problems that might go unnoticed in warmer months.In this episode, John Gscheidmeier sits down with Dave Kolesari, owner of Homesight, Inc., a veteran-owned inspection company, to discuss how winter conditions affect the home inspection process and what buye...2025-01-1624 minWisconsin Real Estate Today51 - The 2024 Real Estate Market Year In ReviewEpisode 51 – 2024 Real Estate Market Recap & What’s Coming in 2025Hosted by John GscheidmeierThe real estate market has changed dramatically over the past year—but what does that mean for buyers, sellers, and agents moving forward? From shifting interest rates to evolving buyer behavior, 2024 redefined what "normal" looks like in real estate.In this episode, John Gscheidmeier breaks down the biggest market shifts of 2024 and offers key insights into what to expect in 2025. Whether you're planning to buy, sell, or invest, understanding these changes can help you stay a...2024-12-1026 minWisconsin Real Estate Today50 - The Offer To Purchase Explained - Part 2Episode 50 – Understanding the Offer to Purchase (Part 2)Hosted by John Gscheidmeier with guest Monica YoungIn Part 1, we broke down the fundamentals of the Offer to Purchase—how it’s drafted, negotiated, and accepted. But what happens after an offer is signed? What key details can make or break a deal?In this second and final part of our series, John Gscheidmeier and Monica Young, Transaction Coordinator, bring the conversation full circle, covering the remaining steps, crucial contingencies, and final considerations before reaching the closing table.📢 Ha...2024-11-2134 minWisconsin Real Estate Today49 - The Offer To Purchase Explained - Part 1Episode 49 – Understanding the Offer to Purchase (Part 1)Hosted by John Gscheidmeier with guest Monica YoungThe Offer to Purchase is one of the most important documents in a real estate transaction, yet many buyers and sellers don’t fully understand its impact. From negotiations to contingencies, this contract lays the foundation for a successful deal—or a costly mistake.In this episode, John Gscheidmeier and Monica Young, Transaction Coordinator, break down everything you need to know about the Offer to Purchase. This is Part 1 of a two-part series...2024-11-2135 minWisconsin Real Estate Today48 - Language MattersEpisode 48 – Language Matters in Real Estate TransactionsHosted by John Gscheidmeier with guest Monica YoungIn real estate sales, the language used in contracts and negotiations can make or break a deal. Words like "Seller shall…" versus "Seller may…" might seem minor, but they carry vastly different legal and financial implications. Many agents overlook the impact of wording, potentially leading to confusion, disputes, or even legal issues down the road.In this episode, John Gscheidmeier sits down with Monica Young, Transaction Coordinator, to break down the importance of precise langua...2024-11-0627 minWisconsin Real Estate Today47 - Prepare For Market VolatilityNew data recently released would indicate that the next few weeks in the market could be very volatile when it comes to not only interest rates, but the financial markets. In a series of lender releases, John extrapolates the data and provides a quick overview of what could be a very interesting few weeks in the real estate mortgage rates arena. This is a quick podcast episode - filled with some technical data - with another update expected next week. 2024-10-2411 minWisconsin Real Estate Today46 - The Feds Next Move And What To ExpectAs eager Buyers start rejoicing at the news that the Feds are finally going to start initiating rate cuts, this episode covers what to expect and when to expect it. According to Reuters, "Federal Reserve policymakers on Friday signaled they are ready to kick off a series of interest rate cuts at the U.S. central bank's meeting in two weeks, noting a cooling in the labor market that could accelerate into something more dire in the absence of a policy shift."The reality is that if and when the Feds lower the interest rates...2024-09-0813 minWisconsin Real Estate Today45 - The Importance Of A Pre-Approval and Today's Lending Tips with Dustin GrenierDo you know the difference between a 'pre-qualification" versus a "pre-approval"? Do you only look at lending & mortgage rates as one number rather than an individual plan that is specifically designed for each person?Do you know that there is a stark difference between lenders and pre-approvals? In this episode I am joined by Dustin Grenier of Epic Mortgage based in Brookfield, Wisconsin. Epic is a newer company in metro Milwaukee but the faster growing lender in our area. And for good reason - they are now lending in 11 states and offer a wide variety of...2024-07-2426 minWisconsin Real Estate Today44 - Summer 2024 Market Update & A Buyer's Window?Summer 2024 in Milwaukee is a bustling place and time! The real estate market isn't far off from that description over the last few months. The Republican National Convention was here and gone, Summerfest was a success, and State Fair is right around the corner. In this episode John unpacks the current metro market but these "stats" might surprise you. Comparing June, 2023, sales statistics to June, 2024, brought some good new to the market but not all good news. Believe it or not, we might be in a Buyer's window. A "Buyer's window" I mean? YES! Now might actually be...2024-07-2218 minWisconsin Real Estate Today43 - The NAR Settlement - Debunking The Myths (Part 2)Part Two of Two - Debunking The NAR Settlement Myths and Rumors. Hopefully you had a chance to learn about how we got to where we are today in Episode 42, Part 1 of this 2 part series. If not, you might want to go back and listen to that one first.Real estate agents have been licensed since the early 1900's. Since then, real estate agents have helped buyers and sellers navigate the complex world of buying or selling their homes or properties. In exchange, they have received compensation for their efforts. WHat has always made realtors d...2024-06-2723 minWisconsin Real Estate Today42 - The NAR Settlement - Debunking The Myths (Part 1)Let's cut to the chase on what the National Association Of Realtors settlement is all about in this episode. There are rumors and misunderstandings about what happened, what is happening, and what is about to happen. John will start by giving background on where this came from and what is really is, despite the media-driven rumors. "NO more commissions!" is something we've heard from the media on this one and it simply isn't correct. Consumers have always had a choice in the compensation offered to buyers, their agents, and their own agents. In par...2024-06-2721 minWisconsin Real Estate Today41 - Municipal Assessments With Waukesha Assessor Sam WalkerMunicipal assessments can be confusing. Oftentimes homeowners will confuse their city, village or town assessment (in some other places county) with their actual market value. Those numbers can be very different - especially with accelerating home values the last few years. Guest Sam Walker, City of Waukesha (Wisconsin) Assessor joins John for a deeper dive into what a city assessment is, how it is calculated, and how citizens can become more involved in the assessment process.This is a podcast you will find interesting and will answer many of the questions you have re...2024-02-2342 minWisconsin Real Estate Today40 - The 2023 Year In Review2023 will go down as one of the slowest years for real estate sales since 1993. But what happened, and what can sellers and buyers expect in 2024? John breaks down his thoughts in this end-of-year episode. 2024-01-1127 minWisconsin Real Estate Today39 - The Perfect Real Estate Sale (Behind The Scenes)What does it take to complete the PERFECT real estate sale? How do all the pieces of this complex puzzle come together? Have you ever wondered what is really happening - the things your agent hasn't told you about? Tune in to hear all about the perfect sale and all the components that could go wrong but don't thanks to a great agent. Administrative Assistant and Transaction Coordinator Monica Young joins the show to talk about all the details that go into the perfect sale, plus all the things that could - and sometimes do - go wr...2023-09-1226 minWisconsin Real Estate Today38 - July, 2023 Market Update & A Guarantee From John GscheidmeierThis is your July, 2023 Metro Milwaukee real estate market update for mid-summer sales. Join John Gscheidmeier as he talks about how the market is performing in this extremely complex real estate environment. Sales are down almost 25% from this time last year - but not to worry - we still are in a very strong market despite higher interest rates and increased concern over economic conditions. Is it still a good time to buy or sell? Is it time to prepare for selling later this year? All great questions answered in this episode. Plus, John...2023-08-0216 minWisconsin Real Estate Today37 - The Truth About Discount ProvidersGiven a choice, everyone prefers a discount. We are a society that loves to cut coupons; we'll search endlessly for discount codes; we'll wait months to purchase an item knowing that there is a potential sale coming. Given an opportunity to take a discount, most of us will. But is that the best thing in real estate?When leaving law enforcement to join real estate, John Gscheidmeier joined a discount provider. John quickly rose to the top of the firm as the sales leader with very little guidance & training. He saw the "ins and outs" o...2023-07-0127 minWisconsin Real Estate Today36 - Spring Has Sprung In WisconsinWondering where real estate is today in Wisconsin? This is your latest market update from host John G. Gscheidmeier. Sales are down - prices are up - inventory is low - rates are up. Holy cow, that's a lot to digest and understand. In this quick market update John takes you through the latest market stats, as well as understanding how and when to navigate this current market. 2023-05-2514 minWisconsin Real Estate Today35 - March 2023 Market Update and Bragging Rights For Us!Wondering what the 2023 real estate market looks like so far? The January, 2023, market stats are in courtesy of the Greater Milwaukee Association Of Realtors. John, your expert host, provides an overview of the metro Milwaukee real estate market. Don't be fooled by what the media tells you about real estate sales & trends; this data clearly shows we need more homes on the market but it is still a good time for buyers to purchase a home, and an even better time for sellers to sell their home. The second half of the program is dedicated t...2023-03-1017 min
Wisconsin Real Estate Today34 - The Lending Process Done Right With Michael Creed, Luminate Home LoansA great lender helps the sale close seamlessly. A not-so-great lender can destroy a home sale. A believe it or not, that happens more than you might think. So what can go wrong related to lending? What is the difference between a pre-approval and a pre-qualification? How does a lender take a prospective buyer through the process of getting pre-approved? Michael Creed of Luminate Home Loans, is one of the most respected lenders in metro-Milwaukee. Michael and his team continue to shatter previous year sales records within their company and have perfected the client experience. Cr...2022-12-3032 minWisconsin Real Estate Today33 - Still A Good Time To Buy Or Sell?Is now still a good time to buy or sell?  The short answer is - yes!  Of course, it depends on who you are and your perspective, right? If you are a first-time homebuyer and you've been trying to buy a home for a year or more, you've seen interest rates almost double. That might seen insane but yes, it is STILL a great time to buy? Why you ask? The interest rate is high but home prices aren't ending up $10k, $20k, or $50,000 more than the list price. As Dave Ramsey said rece...2022-12-2615 minWisconsin Real Estate Today32 - Metro Milwaukee Market Update November, 2022Industry and real estate expert John G. Gscheidmeier says it best in this episode - "We are in a period categorized as follows:  a deceleration of price appreciation".  The market is still strong - despite what national and local new outlets will tell you. Are interest rates higher? There is no doubt - they've doubled in the last year. The federal government isn't doing us any favors rate-wise but they are attempting to slow real estate sales for sure. It has taken it's toll on first-time home buyers and even experienced buyers. Sellers are no longer receiving mul...2022-11-1119 minWisconsin Real Estate TodayThe NEW And Improved Wisconsin Real Estate Today!Real estate is tricky today. The market has changed and it seemed to do so overnight. So how are we adapting to the market trends and changes? John goes into what to expect in upcoming episodes today!2022-11-1005 minWisconsin Real Estate Today30 - Market Update October, 2021Post COVID the markets continue to surprise! Whether buying or selling, John Gscheidmeier provides an update into what the market is showing us. From a record selling year thus far so the latest "lull" in some price categories - arm yourself with the latest data you need to succeed in today's fluctuating market. * Where are sales at in Wisconsin through the end of September, 2021?* What price categories are struggling right now?* Which home price category is the likeliest of bring the maximum amount of value right now?John addresses all these in Episode #30...2021-10-2419 minWisconsin Real Estate Today29 - Selling A Home With KidsImagine being a child and hearing your parents talking about selling your home. Imagine how scary that feeling can be - with no say in the matter whatsoever. Imagine not knowing what is coming next, or what toys you'll be able to bring with and maybe have to leave behind. Imagine having this uncontrollable feeling of insecurity as you watch realtors, buyers, appraisers & more come in-and-out of your home. Imagine seeing movers move all your belongings away from the childhood home you grew up in.These are very real and valid con...2021-08-0630 minWisconsin Real Estate Today28 - Market Updates - Spring 2021Spring is upon us!Join John Gscheidmeier as he talks to the robust start of the 2021 selling season. Compared to a string start to 2020, you might be surprised to learn how things stack up against last year. Depending on what price range a home sale is in, the numbers are very different. Wisconsin sales stats show more than the latest trends, but also how to properly market you home. Knowing how sales look to your specific area is the first step toward marketing to the right buyer to attracted the right terms & price. Wi...2021-05-2423 minWisconsin Real Estate Today27 - Legal Concerns With Attorney Jaime BouvetteThinking about selling real estate yourself?Thinking about hiring an attorney to represent you through the sale or purchase of real estate?Attorney Jaime Bouvette joins host John Gscheidmeier in this epic episode of Wisconsin Real Estate Today. If you've ever thought whether or not you should hire an attorney Jaime and John dive into the pros & cons of doing so, as well as the practicality of whether an attorney is needed or not. Having a real estate agent representing you in a sale adds a layer of protection by far, and sometimes the a...2021-04-1739 minWisconsin Real Estate Today26 - The Right To Cure ExplainedThe Right To Cure Defects in a real estate transaction can be hard to understand. More difficult is how to apply it in a transaction whether you are buying real estate or selling it. Identifying what is considered a "Defect" is really the first thing to understand. Once you have an idea of how to define a Defect, and what is considered to be a Defect, only then are you able to dive into understanding the Right To Cure. Whether selling or buying, having an understanding is important to negotiating the best deal possible. Every se...2021-02-0427 minWisconsin Real Estate Today25 - 2020 - The Year In ReviewMost will remember 2020 as the year of COVID-19. But there were many other things of significance that occurred. A nation that seemingly became divisive, political unrest, incredible Wisconsin weather - so much more defined what 2020 became to be. In real estate, 2020 was a significant year that found everything coming to a complete stall in what would be a very vibrant 2nd quarter of the year. Spring was normally a time of new listings, spring flowers and plants blooming. The plants still bloomed and the flowers still were there, but people immediately halted selling their homes. People didn't k...2021-01-2030 minWisconsin Real Estate TodayPick The Best Agent w/Annette HerbertJoin host John Gscheidmeier and guest broker associate Annette Herbert as they discuss the very best ways to hire the best real estate agent for you. Finding the right agent isn't always that easy or straightforward. How do you avoid hiring the wring agent?Should you pick an agent from a yard sign or a mailer you received a few days ago? How about referrals, and word-of-mouth introductions? Annette weighs in on this very important topic - hiring the wrong agent could cost you THOUSANDS in commissions or worse yet - potentially even a lawsuit. ...2020-12-3124 minWisconsin Real Estate TodayWe Live In An Instant SocietyIn today's digital and "on demand" society it seems that everyone wants everything in a matter of seconds, not minutes. As times change, so do realtors if they understand the needs of their clients. This episode explores why buyers & sellers have a demand for information "now" and how in many circumstances they have to get as much information as possible to be competitive. 2020-12-1719 minWisconsin Real Estate TodayAgent Roles & The Duty Of ConfidentialityEver wonder what are the real estate agent's responsibilities to clients & customers? This episode is an important one because it'll help you understand the duties and responsibilities the agent has not only toward their clients, but also their customers. The client is someone who has an 'agency' relationship with a firm, while a customer is someone who does not. Why does that matter you might ask? Simply put, real estate agents have a fiduciary responsibility toward the clients they are under contract with to represent, but we still owe customers - people that are not under an a...2020-10-2522 minWisconsin Real Estate TodayThink Like The Other Side - Stop Making It About YouStop making it about you!Whether you are a buyer or seller, to effectively negotiate the best offer, and ultimately either get or sell the home, requires a clear understanding of the "other side". This episode will teach you the things you need to understand when listing your home, and also negotiating offers that come in. The offer process can be fun and complicated at the same time. John dives into how to create the right mindset and how to utilize specific tools to understand how to obtain the best offer or draft & submit the be...2020-09-2415 minWisconsin Real Estate TodayTalking Insurance With Tom GaumondInsurance is not a sexy word by any means...or is it? When purchasing a home, it is equally important to find a great agent & company, and one that can work with you to fit you with the right coverage. Insurance may not be a flashy topic, but it is a really important one. John and guest Tom Gaumond, owner of G2 Insurance in Brookfield, Wisconsin, will tackle everything you need to know about real estate & insurance. They really do go hand-in-hand!Ever wondered how insurance works?Ever wonder what coverage you ne...2020-07-2032 minWisconsin Real Estate Today18 - Part 3 of 3 - What To Expect The Day Of Inspection with Dave KolesariDave Kolesari, owner of HomesighT Inspections of Milwaukee, dives deep into what to expect the day of the inspection. Whether you are on the 'sell' side or the 'buy" side, the day of the inspection comes with a lot of worry and excitement. Dave discuses with John all the ins-and-outs of the day of the inspection. That day alone is one that most sellers dread, because it is the first day of the beginning of the contractual items that could make or break the deal. The inspection is often misunderstood, and in this part 3 of 3 episodes, Dave a...2020-06-0832 minWisconsin Real Estate TodayThe Home Buying Process with Stacey Guzanick (Part 2 of 2)Guest Stacey Guzanick, Director of Agent Experience at RE/MAX Service First, joins host John Gscheidmeier to talk about everything a buyer needs to know about the home buying process. Whether you are a seasoned buyer or a first-time buyer, the entire process can be overwhelming without a seasoned realtor on your side. Stacey addresses all the "need to knows" a buyer must work through. From getting the proper pre-approval to closing, there are so many things in between.Should a buyer work with a national lender or a local lender?How does a b...2020-05-1232 minWisconsin Real Estate TodayThe Buyer Agency Agreement - Guest Stacey GuzanickShould you sign a Buyer Agency Agreement with your new real estate agent? Should you go directly to the seller's agent when buying a home?This episode contains everything you need to know about when & how to formally hire a real estate agent through the Buyer Agency Agreement. Buyers often times are misunderstood about how "representation" really works. Stacey Guzanick, Director of Agent Experience at RE/MAX Service First, explains the differences and everything you need to know when buying a home. Don't sign anything until you listen to this podcast!2020-05-0828 minWisconsin Real Estate TodayThe Importance of Curb Appeal & Paint With Mike Madson - Colorwheel PaintingThinking of selling your home and wondering how important curb appeal plays into your sale? Guest and owner of Colorwheel Painting, Mike Madson, joins John in this very important podcast about setting up your interior & exterior to shine. Most people understand that presenting your "best foot forward" means everything when selling, but John & Mike talk about what to spend money & time on and what not to be too concerned about. Selling your home is about selling for the best price & terms in today's market and as quickly as possible. Should you focus on painting the ex...2020-05-0627 minWisconsin Real Estate TodayCOVID-19 Update April 23rd, 2020Never before have we seen so many things changing daily around us. The COVID-19 quickly took over the world, the United States, and Wisconsin. However, real estate, an essential business in Wisconsin, continues to show great signs and homes continue to sell. In fact, a recent check on some communities in southeastern Wisconsin found that many communities had very little available inventory. Homes still seem to be "flying off the shelves" as fast as hand sanitizer is. John provides timely updates on the real estate market and what economists are predicting for recovery. Listen in, we...2020-04-2318 minWisconsin Real Estate TodayHome Inspection Challenges - Part 2 of 3 With Dave KolesariAsk any realtor and they'll tell you that the home inspection can be a double-edge sword. On the selling side, the inspection could present issue sin the home the seller did not know about previously. The seller might not have any idea that there was mold in the attic, or movement in the foundation walls. On the buying side, the inspection could be a lifesaver. It could reveal costly items that if not discovered, could bankrupt the buyer. The role of the inspector is to provide an experienced second set of eyes by providing a co...2020-04-1935 minWisconsin Real Estate TodayThe Purpose Of The Home Inspection - With Dave KolesariThe purpose of a home inspection is often misunderstood. In the simplest of terms, a home inspection's purpose is to have an independent person inspect a property a Buyer is looking to purchase, or a Seller is looking to sell. Often times Buyers will hire someone to "find red flags" or to "have another set of eyes" on the largest investment of their lives. But the purpose of the home inspection is something that is often misunderstood. Dave Kolesari, owner of Milwaukee's HomesighT Inspection, explains the purposes and limitations of home inspections. Dave and John di...2020-04-1220 minWisconsin Real Estate TodayReal Estate and COVID-19 - What To Know TodayWondering what to do with your home for sale as it relates to what is happening with today's pandemic? Are you curious if you should continue marketing your home for sale, or whether to list your home for sale soon?  NOW is a GREAT time to sell, and you have limited competition out there. While taking the proper cautions, you can safely market your home in this crazy time in our history. At RE/MAX Service First we continue to lead the industry in taking steps & measures to combat this virus, your exposure to it, and at t...2020-03-1822 minWisconsin Real Estate TodayPhotography is EVERYTHING!Photography is EVERYTHING - literally. Although all components are important to selling a home the fastest and for more money, great photography is the most important when buyers eventually find your home for sale online. Years ago, when customers had to come to real estate offices to see homes inside large MLS books, photography wasn't as important. Fast forward to today's highly competitive market and buyers flip through online photos as fast as their thumbs allow. It is incredibly important that your photos create a "pause" in their flipping routine long enough to show off your hard w...2020-03-1323 minWisconsin Real Estate TodayThe Truth About Open HousesEvery weekend all across America realtors barge into neighborhoods to sell their listings. In real estate these are commonly known as "Open Houses". Although they are not required, and the decision to conduct is between the seller and the realtor, most listings conduct "opens" because they are expected to do so. In this episode we'll address the truth behind why realtors conduct open houses and why sometimes they do not do them. Despite what people think, the effectiveness of open houses is extremely low. But, sellers generally expect realtors to hold their home open to the public. T...2020-03-1328 minWisconsin Real Estate TodayTalking Disclosure - Tell It To The Judge!Tell It To The Judge!When someone hears that phrase they often depict a traffic cop telling a speeding motorist to address their concerns over a speeding ticket to the presiding judge. However, what happens when a Seller doesn't disclose known Defects in a property they are selling? This episode addresses the interesting, and ever-so-important topic of Disclosure. Imagine if you were Buying a home and a Seller didn't disclose leaking pipes. or a known condition in the home. Imagine that you, as the Buyer, found out from the neighbor that the previous owner knew o...2020-02-2038 minWisconsin Real Estate TodayThe Protecting Heroes Program - Our Exclusive!How do we reward our Local Heroes for their service?  Exclusive to RE/MAX Service First, this unique program is for our police officers, firefighters, EMS/paramedics, healthcare workers & professionals, active military personnel, our veterans, and teachers. When we talk "rewards" or discounts, we mean thousands of dollars usually! When we help our Heroes buy and sell real estate our agents significantly discount our listing commission, or hand out a check a closing when you purchase real estate. It doesn't matter if you buy or sell a home, an investment property, or land - we giv...2020-02-1922 minWisconsin Real Estate TodayNever Attend A Closing When You SellFor decades all parties in a real estate transaction attended closings - it was just the norm. In fact, all parties used to close at the same table! This has changed significantly today, however. Buyers close in a different room than sellers for privacy reasons. Buyers usually have to attend closing in most cases. Sellers show up mainly to get their proceeds checks. Once closed, Buyer's lender congratulated the buyers that they "bought a house" and everyone celebrated. The title closer walked into the room where the sellers were and gave them their check and asked "Do you want to...2020-01-0217 minWisconsin Real Estate TodayHelp! My Agent Isn't That Good!Let's face it, sometimes the honeymoon ends quicker than anticipated. You hired what you thought was is a great agent who now isn't so great - what do you do?  You might be staring at substandard photos, marginal marketing, and an agent that doesn't quite have the experience they claimed to have had when you hired them. What can you do, especially if you are selling your home? Are you tied into the remainder of your listing contract? Can you "get out of" the contract if the agent isn't good?How do you get back "o...2019-12-3024 minWisconsin Real Estate TodayUnderstanding The Offer To PurchaseWhy do you need to know & understand the WB-11 Residential Offer To Purchase? If you are a Seller, you should have an understanding of what the form entails and how it relates to your specific sale. As a Buyer you should have an understanding of what each section means and how it applies to you as you prepare to make an offer.  Sadly, not all realtors are equally-experienced. That means that you must have your own "set of eyes" on the documents that you will be asked to sign.  Will you need an attorney for th...2019-12-0432 minWisconsin Real Estate TodayBest Ways To Prepare For ShowingsHow do you best prepare your home for showings?As a seller, this is your MOST important time! How do you best prepare your home to be shown to prospective buyers? What things are most important? Should we bake chocolate chip cookies? What scents are off-putting to buyers? How can sellers best create a successful buyer experience which will result in a quick sale for more money?Here are some of Johns' top talking points & lessons from his episode:* Above all, sellers need to understand they are creating experiences, not merely trying to s...2019-11-2223 minWisconsin Real Estate TodayPreparing To Sell Your Home For MoreSelling your home for top dollar and the best terms doesn't just happen - it is intentionally created. Long before the sign goes into the ground seller's must remove their "seller hat" and put on their "buyer hat". In this episode we'll give you the tips & tools of everything you need to know before selling. When should you contact a realtor? How should I select a realtor? What should we do, or not do, to prepare our home for the best offer and from the best buyer. Start by standing in front of your own home...what...2019-11-2125 minWisconsin Real Estate TodayIntroduction to Wisconsin Real Estate TodayWhether you are considering buying or selling real estate, or you're just fascinated by real estate like we are...this podcast is for you! In this episode we introduce your host, John Gscheidmeier, and preview what is to come in future episodes. We promise that you will find this content not only useful, but entertaining and helpful. Future episodes will feature incredible content such as:* Preparing your home for sale & the most money!* Moving Pets* Preparing for showings & open houses* Innovative Selling Methods* First-time home buyers* iBuyers - whats to kn...2019-11-2017 min