Shows
Lifetime at Work: Finding the Meaning in Our CareersBuilding a 100-Person Agency, Selling It and the Future with John GhiorsoEpisode 93. What’s an agency business and what do you do after building one to 100 people and then selling? Retire?In this episode of the Lifetime at Work podcast, host Greg Martin interviews John Ghiorso, founder of Orca Pacific, an Amazon media agency, which he successfully built and sold. John shares his journey from an accidental agency owner to a seasoned entrepreneur now setting up a venture studio model to launch multiple niche-focused marketing agencies. Key topics include the dynamics of running and scaling agencies, the importance of aligning company values, the impact of AI on a...2025-06-0248 min
The Small Business Black Holes with Alan PentzThe End of Generic Agencies? Why Niche Focus Drives 3X Growth | John GhiorsoIn this episode of Small Business Black Holes, host Alan speaks with John Giorso, founder of VantaFive venture studio, about identifying high-ROI marketing opportunities and building scalable agency businesses. They explore practical approaches to marketing strategy, resource allocation, and finding the right expertise for different business models.What You'll Learn:How to identify your most effective marketing channels instead of spreading resources too thinWhy B2B companies should focus on LinkedIn content, outbound messaging, and community buildingThe "Seeking Alpha" framework for selecting marketing strategies that deliver above-market returnsHow to properly test marketing channels with adequate budget and timeframes (5-10...2025-04-0138 min
Paul Higgins Podcast594 - Picking the Right Platform: Building and Selling an 8-Figure Amazon Agency with John GhiorsoWhy you should listenJohn Ghiorso shares his journey from freelance to building an eight-figure agency, offering invaluable lessons for anyone looking to scale their service-based business.Learn effective methods for bootstrapping growth and discover high ROI activities that can transform your agency's performance.Gain practical advice on leveraging platforms like LinkedIn and cold email strategies to generate leads and drive sustainable growth.As a bootstrap service-based business owner, you may feel overwhelmed by the hard work required to reach seven or even eight figures. In this episode, I talk with John Ghiorso...2025-02-2434 min
Horizon SearchHow to Sell a Business - John Ghiorso | Horizon Search 130John Ghiorso, founder of Orca Pacific, shares his journey from building a leading Amazon agency to launching a new venture studio focused on creating five marketing agencies in two years.
After selling Orca Pacific to Media.Monks in 2020 and retiring in 2023, John quickly got back into business, applying lessons from his previous success to his new venture.
He discusses the importance of "building in public," leveraging AI for scalability, and navigating the future of marketing with personalised strategies and emerging technologies like the metaverse.
...2024-12-2046 min
Marketing MovesMastering Niche Marketing Agencies Ft. John GhiorsoIn this episode of Marketing Moves, John Ghiorso, founder of Orca Pacific, shares his journey from leading a top Amazon-focused agency to creating a venture studio for scaling marketing agencies. He discusses the importance of timing, niche specialization, LinkedIn strategies, and streamlining operations with the Entrepreneurial Operating System (EOS). John also highlights the role of strong general managers in building teams and driving growth, offering actionable insights for agency success in today’s digital landscape.2024-12-0644 min
Get Unstuck & On TargetEp198 John Ghiorso - From Exit to Empire: Building 5 Marketing Agencies at OnceFrom Serial Entrepreneur to Venture Studio Pioneer: How John Ghiorso is Reshaping the Agency LandscapeAre you ready to witness the birth of something extraordinary in the agency world? Meet John Ghiorso, a successful entrepreneur who sold his Amazon-focused agency Orca Pacific to Media Monks, only to discover that retirement wasn't his true calling. Now, he's embarking on an ambitious mission to launch five marketing agencies in just two years through his new venture studio.In this enlightening conversation with Mike O'Neill, John shares his unique approach to building...2024-12-0533 min
Agency BuildersThe 2 Keys to Scaling (Based on a Successful Exit) w/ John GhiorsoSend us a textIn this episode of the Agency Builders podcast, Logan Lyles interviews John Ghiorso, who shares his journey from founding and exiting Orca Pacific to launching five new agencies in two years. John discusses the challenges and philosophies behind his ambitious plans, emphasizing the importance of operationalizing delivery and growth. He provides insights into creating systems that enhance client satisfaction while avoiding common pitfalls like scope creep and commoditization. The conversation highlights the balance between maintaining operational efficiency and fostering strong client relationships, ultimately aiming for healthy delivery margins. In th...2024-11-2647 min
The Growth and Scaling Podcast with Todd WestraEp#455 John Ghiorso: From Retirement to Reinvention: John Ghiorso's Journey Launching 5 New Agencies!Full episode details here: https://links.growthandscaling.com/455
Welcome back to The Growth and Scaling Podcast!
Meet John Ghiorso, a post-exit agency founder who scaled and sold his first agency after a decade of success. Since his 2020 exit, he’s on a mission to launch five new marketing agencies, starting with Influence Social, which specializes in LinkedIn marketing for B2B growth.
John outlines his strategic vision for achieving big goals through manageable steps and emphasizes niche focus while cautioning against complacency. He aims to help companies scale using successful sales strategies. However, he...2024-11-0632 min
The Nex6 ProjectSigning Off: A Thank You from John GhiorsoThis episode marks a significant moment for us, being not just the finale of our season but also the last episode with John Ghiorso as our host.
John has been an exceptional host, and we want to express our deepest gratitude for everything he’s brought to the show. We also extend our thanks to our guests for sharing their knowledge and to you, our listeners, for sticking with us.
As we bid farewell to this season and John’s tenure, we invite you to join us one final time...2024-04-1101 minThe Nex6 ProjectConversation with Matthew Kramer on CTV Adoption, the Great Tech Divide, and Personalized AdvertisingIn this episode, John Ghiorso sits with Matthew Kramer, Global Head of Brand Media at Media.Monks, to explore the shifts in television advertising. They focus on the migration towards Connected TV (CTV), the implications of the “Great Tech Divide,” and the future of advertising for major brands amidst legislative changes like the Inflation Reduction Act.
Kicking off with the migration from linear to CTV, John and Matthew analyze the factors driving advertisers toward digital platforms and the growing trend of CTV adoption among older demographics. This shift raises questions about the future of tele...2024-04-1135 minThe Nex6 ProjectConversation with Barry Frey on Digital Out-of-Home, In-Store Retail Media, and Advertising in CarsIn this episode, John Ghiorso sits down with Barry Frey, President and CEO of DPAA, for a forward-looking discussion on the evolution of advertising mediums.
They kick off by examining digital out-of-home (DOOH) advertising, moving beyond traditional billboards to dynamic, targeted campaigns that speak directly to consumer behavior and preferences.
Barry shares insightful analysis on the integration of in-store retail media, highlighting its critical role in shaping consumer experiences and driving interactive engagements through personalized digital interactions.
The conversation then leaps into the domain of...2024-03-0823 minThe Nex6 ProjectConversation with James Donner on Advertising in Ecommerce, YouTube’s Hidden Potential, and AI in Paid MediaIn this episode, John Ghiorso delves into digital advertising with James Donner, a founding partner of Decoded, which has since become part of Media.Monks, where he now serves as the EVP of Paid Media.
John and James kick off the conversation by challenging conventional views of advertising in ecommerce, framing it as a key distribution mechanism rather than just a promotional effort. James then unpacks the nuances in long-term measurement strategies, evaluating traditional methods and the potential of Media Mix Modeling (MMM) amidst the evolution of AI.
Focusing o...2024-02-0938 minThe Nex6 ProjectConversation with Michael Litman on The Las Vegas Sphere, Immersive Experiences, Web3 Crowdfunding, and Blockchain LoyaltyIn this episode, host John Ghiorso and Michael Litman, Senior Director of Emerging Technologies at Media.Monks, explore the impact of emerging technologies in marketing. They discuss how brands leverage these advancements to build communities, create unique experiences, and develop new revenue streams.
Covering a variety of key topics, John and Michael discuss the progression of crowdfunding with the advent of Web3, highlighting its role in community involvement and project ownership. They also shed light on how Web3 alters traditional loyalty programs, offering new perspectives on customer engagement and business advantages.
2024-01-0532 minThe Nex6 ProjectConversation with Brady Brim-DeForest on AI-Driven Human Creativity, Evolving Software Interaction, and AGI’s Future in MarketingIn this episode, John Ghiorso talks with Brady Brim-DeForest, CEO of Formula.Monks, about the practical implications of AI in marketing. They address how AI is reshaping creative workflows and decision-making in marketing strategies, offering a clear view of what these changes mean for brands today.
The conversation also covers the future prospects of AGI in the industry, offering a realistic perspective on its potential impact and how we get there. Brady discusses how quantum computing might play a role here.
Shifting focus to examine the evolution of software i...2023-12-0833 minThe Nex6 ProjectConversation with Jessica Michaels on Creative Agencies, Gen Z Engagement, and Cookieless MarketingIn this episode, host John Ghiorso sits with Jessica Michaels, Founder and CEO of Seattle-based agency Bread n Butter, to discuss generative AI’s impact on brand engagement and B2B marketing strategies.
Strategy is the cornerstone of any successful business. And that’s why John and Jessica delve into actionable insights to refine your B2B marketing approach for maximum impact. As AI technologies continue to evolve, what becomes of traditional creative agencies? The two explore this question, shedding light on how agencies must adapt to stay relevant in an increasingly automated world.
2023-11-0941 minThe Nex6 ProjectInsights with John Ghiorso on Generative AI, ChatGPT Voice, and Amazon Alexa’s LLM FeaturesIn this episode, our Executive Producer Xuanmai Vo turns the tables on host John Ghiorso to dissect the seismic changes in the marketing landscape.
With a focus on voice technology and generative AI, we offer an incisive look into the far-reaching implications of AI on customer service, workforce dynamics, and even our own personal lives. We tackle the tough questions surrounding job displacement and offer a nuanced perspective on the evolution of knowledge work.
Along the way, we debunk common myths and misconceptions about AI, including its role in...2023-10-2746 minThe Nex6 ProjectConversation with Chris Walker on Demand Generation, Dark Social, and Attribution Models in B2B MarketingIn this episode, host John Ghiorso is joined by Chris Walker, CEO and Founder of Refine Labs, to dissect the critical elements shaping the future of B2B marketing - dark social and demand generation.
Serving as a strategic blueprint for business and marketing leaders, this episode delivers predictive insights into the evolving landscape of B2B marketing.
John starts the conversation by exploring Chris’ comprehensive approach to demand generation, segmented into three pivotal elements: creating, capturing, and converting demand. Chris underscores the limitations of traditional measurement models and calls for a strategic overhaul.
The conversation then shifts to the unta...2023-10-0432 minThe Nex6 ProjectConversation with Amy Luca on Social Media, Social Branding, Live Commerce, Virtual Influencers, and the Future of AI-Driven MarketingIn this episode, host John Ghiorso sits down with a luminary in the realm of social branding and technology, Amy Luca. The two explore social media, live commerce, the rise of generative AI, and virtual influencers.
As the EVP and Global Head of Social at Media.Monks, Amy brings a wealth of expertise and wisdom to the forefront. Not only that, she's a distinguished adjunct professor at USC's prestigious Marshall School of Business.
John and Amy kick things off by examining social media’s current landscape, highlighting its ever-growing impact on consumer behavior. Together, they map out the industry's futu...2023-09-1442 minThe Nex6 ProjectConversation with Sandy Carter on Web3, the Metaverse, NFTs, and DeepfakesIn this episode, host John Ghiorso is joined by Sandy Carter, Chief Operating Officer and Head of Business Development at Unstoppable Domains, for a deep dive into the seismic shifts happening in the digital landscape.
Designed as an essential playbook for business leaders, this episode delves into the transformative worlds of Web3, the Metaverse, NFTs, and the ethical complexities of deepfakes.
Sandy offers a razor-sharp analysis of Web3, cutting through the noise to reveal its real-world applications and future trajectory. Together, John and Sandy dissect the common misconception of Web3 and the Metaverse being two sides of the same coi...2023-08-3033 minThe Nex6 ProjectConversation with Henry Cowling on Generative AI, the Impacts of AI on Creative, and the Future of MarketingIn this episode, your host, John Ghiorso, welcomes Henry Cowling, Chief Innovation Officer at Media.Monks, for a deep dive into the world of artificial intelligence (AI) and its impact on creativity in marketing.
John and Henry delve into how generative AI is reshaping our world, discussing its positive impacts, such as increased efficiency and advancements, and its potential downsides, including job displacement and human creativity limitations.
Henry shares his insights on the future trajectory of AI, discussing how we can harness its benefits while mitigating its risks. He also addresses the importance of ethical considerations in developing and depl...2023-07-3134 minThe Nex6 ProjectConversation with Lewis Smithingham on the Metaverse, Apple’s Reality Pro Headset, and Virtual WorldsIn this episode, your host, John Ghiorso, welcomes Lewis Smithingham, SVP of Innovation for Media.Monks, for a deep dive into the world of virtualization.
John and Lewis discuss the hype and reality surrounding the term 'metaverse' and why Lewis prefers to use 'virtualization' to describe the ongoing shift in how we interact with digital spaces. The two explore the cultural implications of virtualization, from gaming with friends in Fortnite to the potential future where VR headsets are as commonplace as cell phones.
Lewis shares his insight on the evol...2023-07-0649 minThe Nex6 ProjectIntroducing The Nex6 Project with John GhiorsoThis introductory episode outlines The Nex6 Project's intent to explore the convergence of marketing and emerging technologies.
Drawing from his 15 years of experience in the evolving ecommerce landscape, John Ghiorso seeks to identify areas of opportunity akin to those in commerce. The focus extends to AI, Web3, virtual worlds, the metaverse, and various social trends. With insights from leading experts across various domains, this podcast aims to help marketing leaders and decision-makers understand and leverage the potential of emerging technologies in their strategies.
Join us for some engaging discussions wit...2023-06-2701 min
eCommerce Deep DiveAmazon News & Trends: March 2023In this episode of eCommerce Deep Dive, Nate Hogle, Director of Program Development at Media.Monks, covers the latest Amazon updates for the month of March 2023.
The 8 updates are as follows:
Deprecation of Amazon DSP Simple Remarketing Pixel & Ad Tag 2.0 Transition
Twitch Saw Growth of Vtube Content
Amazon Continues to Push Retail Boundaries with it’s New ‘Just Walk Out’ Tech for College Campuses
New Amazon Ad Console “Brand Profile” Program
AMC Now Supports Flexible Store Visit Insights
“Frequently Returned Item" Badge Now Appearing on Product Detail Pages
Brand Metrics Dashboard in the Amazon Ad Console
Wal...2023-05-1007 min
eCommerce Deep DiveAmazon News & Trends: February 2023In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of February 2023.
The 10 updates are as follows:
Sponsored Brands creative builder redesign
Sponsored Display campaign copy
Shorter campaign minimum run time for Amazon Audience
Amazon Capacity Manager
Amazon's legal action against fake review brokers
3-Way Match for the mobile app
Apparel fulfillment fee rates
Diverse on-model imagery for better representation of shoppers
Walmart to double its healthcare presence
Target introducing Drive-Up Returns
Connect with Orca Pacific, a Media.Monks...2023-04-0707 min
eCommerce Deep DiveAmazon News & Trends: January 2023In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of January 2023.
Updates include:
Buy with Prime
Amazon Pharmacy RxPass
Updated Supply Chain Standards
Amazon Ads Product Tab
Twitch Display Inventory
Walmart Business
Walmart Connect
Connect with Orca Pacific, a Media.Monks company:
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg
Connect with John Ghiorso:
https...2023-02-2404 min
eCommerce Deep DiveAmazon News & Trends: December 2022In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of December 2022.
Connect with Orca Pacific:
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg
Connect with John Ghiorso:
https://www.linkedin.com/in/johnghiorso/
2023-02-0104 min
eCommerce Deep DiveAmazon News & Trends: November 2022In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of November 2022.
Connect with Orca Pacific:
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg
Connect with John Ghiorso:
https://www.linkedin.com/in/johnghiorso/
2022-12-1205 min
eCommerce Deep DiveAmazon News & Trends: unBoxed 2022In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest updates from this year's unBoxed conference by Amazon Ads held in New York.
Connect with Orca Pacific:
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg
Connect with John Ghiorso:
https://www.linkedin.com/in/johnghiorso/
2022-11-1113 min
The Digital Deep Dive With Aaron ConantThe Future of Commerce With John GhiorsoJohn Ghiorso is the Senior Vice President of eCommerce at Media.Monks, a global marketing services company. He is also the CEO and Founder of Orca Pacific, a full-service Amazon and eCommerce agency that brings cutting-edge strategies and managed services to over 100 industry-leading brands, including Reebok, Godiva, Levi, and Mars. The company completed a merger with Media.Monks in 2020. In his role, John leads Media.Monk’s performance and enterprise teams which are composed of former Amazonians and top industry experts. With a decade of Amazon expertise, he has built a reputation for approximating industry reactions and for...2022-09-0137 min
eCommerce Deep DiveAmazon News & Trends: July 2022In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management at Media.Monks, covers Amazon news & trends for the month of July 2022.
Nathan unpacks the upgraded seller metrics, Amazon's recent legal action against Facebook group admins, Prime Day results, the new Amazon Marketing Stream beta program, and so much more. Tune in today!
Connect with Orca Pacific:
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg
Connect with...2022-08-1707 min
eCommerce Deep DiveAmazon News & Trends: June 2022In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management at Media.Monks, covers Amazon news & trends for the month of June 2022.
Nathan dives into the new and improved Retail and Brand Analytics Dashboard, second Prime Day this year, new video tool, and so much more. Tune in today!
Connect with Orca Pacific:
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg
Connect with...2022-07-1507 min
Growth Experts with Dennis BrownGE Bonus Ep [2020] - 3 Amazon Trends that Every Brand Needs to Know in 2020 w/ John Ghiorso John Ghiorso is the Founder and CEO of Orca Pacific, a full-service agency focused exclusively on helping brands succeed on Amazon. He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns. John is here to talk to us about the three major trends regarding Amazon that businesses need to pay attention to in 2020. He speaks on making sure you’re using all the Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance, and having a strong content and SEO strategy. T...2022-06-2022 min
eCommerce Deep DiveAmazon News & Trends: May 2022In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of May 2022.
Nathan dives into the first brick-and-mortar apparel store in Los Angeles, Alexa cash back features, free transparency codes, and so much more. Tune in today!
Connect with Orca Pacific:
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg
Connect with John...2022-06-1707 min
eCommerce Deep DiveAmazon News & Trends: April 2022In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of April 2022.
Nathan dives into Amazon's new beta program, Prime Day expectations, new fees, changes within Seller Central and advertising, and so much more. Tune in today!
Connect with Orca Pacific:
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg
Connect with John...2022-05-1308 minThe Digital Deep Dive With Aaron ConantThe Amazon Dilemma With John GhiorsoJohn Ghiorso is the Founder and CEO at Orca Pacific, a Media.Monks company, which is a full-service Amazon marketing services agency. He has over a decade of experience working with Orca Pacific and has built a reputation for approximating industry reactions and shifts in the Amazon marketplace. John is a keynote speaker and has been featured in publications like The Wall Street Journal, Forbes, Vox, Modern Retail, and Digiday. He graduated from the University of Arizona Eller College of Management with a degree in marketing and entrepreneurship. In this episode… Are you an Amazon se...2022-04-2825 min
eCommerce Deep DiveAmazon News & Trends: February 2022In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific covers Amazon news & trends for the month of February 2022.
He discusses Amazon's updated brick and mortar strategy, new advertising functions and optimizations with bulk operations, the addition of a long awaited feature in Sponsored Ads portfolios, new Brand Story A+ module, and much more!
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V...2022-03-1010 min
eCommerce Deep DiveAmazon News & Trends: January 2022In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy and David Grill, Director of Advertising from Orca Pacific cover Amazon news & trends for the month of January 2022.
They discuss Amazon prime membership price changes, the upcoming launch of Amazon Style, a new Business Discounts Manager tool and new advertising features such as Detail-Page-View’s in Sponsored Display reporting and localized keyword targeting, and much more!
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://ww...2022-02-1113 min
eCommerce Deep DiveAmazon News & Trends: November and December 2021In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy at Orca Pacific covers Amazon news & trends for the months of November and December 2021.
Nate will be recapping the monthly Amazon insights including Amazon's expansion of the Climate Pledge Friendly program, the addition of a new payment method, new Vendor Shipment guidelines, new Sponsored Display audiences features, and so much more.
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V...2022-01-1214 min
eCommerce Deep DiveAmazon News & Trends: October 2021In this episode of eCommerce Deep Dive, we brought on a special guest, Claire O'Donnell, Director, Customer Trust and Partner Support at Amazon, to accompany Nathan Hogle.
Nate will be will recapping the monthly Amazon news & trends for the month of October including the Amazon Gift-Giving Feature, new Sponsored Display features, new Sponsored Brands Video targeting options, and so much more.
Claire will finish off the episode with details from the Amazon Accelerate event that took place on October 20–21, 2021.
Connect with Orca Pacific
https://orcapac.com/
https://www.linke...2021-11-1611 min
eCommerce Deep DiveAmazon News & Trends: September 2021In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as the Amazon October Beauty Sale, New Listing Quality Dashboard, Release of Performance-Based Budget Rules and so much more.
Connect with John Ghiorso
https://www.linkedin.com/in/johnlouisghiorso/
https://twitter.com/johnlghiorso?lang=en
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V...2021-10-1115 min
eCommerce Deep DiveWorking with the Top 1% of Micro-Influencers with inBeat‘s David MorneauIn this episode, John talks with David Morneau, Co-Founder & Manager Director, inBeat. John and David discuss using micro-influencer marketing to do market research, decentralizing ad creative through micro-influencer marketing, and how to make micro-influencer marketing a viable marketing channel.
About the Guest
David is the co-founder and CEO of inBeat Agency, an influencer marketing agency that helps brands scale their micro-influencer marketing efforts. They have helped to lead DTC brands such as Nordstrom, Wildfang, and Soylent to harness the power of social media creators.
https://inbeat.agency/
Follow David Morneau on LinkedIn2021-10-0625 min
eCommerce Deep DiveAmazon News & Trends: August 2021In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as the A-Z Guarantee, Amazon partnering with Affirm, Free Amazon-led Advertising Webinars and so much more.
2021-09-1515 min
eCommerce Deep DiveAmazon News & Trends: July 2021In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as The Seller Reviews Tool, 17 new FCs set to open in August, the launch of the Brand Referral Bonus Program and so much more.
2021-08-1214 min
eCommerce Deep DiveeCommerce for Brewing Companies with Pabst's Will YenIn this episode, John talks with Will Yen, Director of National Accounts, eCommerce at Pabst Brewing Company. John and Will discuss the state of the rapidly changing online alcohol business, regulatory barriers to shipping alcohol, and how brewing companies should be thinking about Amazon as of today.
---
About the Guest:
Will has been in the eCommerce game since 2008, starting his career at Expedia. His next roles at Warner Bros., Kimberly-Clark, P&G, ViacomCBS, Zulily and currently Pabst Brewing have included various categories as well as roles in sales, shoppe...2021-07-2034 min
eCommerce Deep DiveAmazon News & Trends: June 2021In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as insights from Prime Day 2021, Amazon anti-counterfeit efforts, continued container shortages and so much more.
---
Connect with John Ghiorso
https://www.linkedin.com/in/johnlouisghiorso/
https://twitter.com/johnlghiorso?lang=en
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5...2021-07-0923 min
eCommerce Deep DiveDefining the eCommerce Skill Set with SureWerx's Stacy HanksIn this episode, John talks with Stacy Hanks, Global VP of Digital Commerce of SureWerx, a leading supplier of safety products and personal protective equipment. The two discuss, Stacy's experience working at Amazon, MasterLock, and now SureWerx, misconceptions that brands have about Amazon, and where the eCommerce team should sit within an organization.
---
Stacy Hanks recently joined SureWerx, a leading supplier of Safety & PPE equipment, as their new global VP of Digital Commerce, to champion digital transformations and lead their eCommerce business, PIM system and B2B portal. Previously, Stacy was the Director of eC...2021-06-2235 min
eCommerce Deep DiveWinning Digital Experiences with Bloomreach's Raj De DattaIn this episode, John talks with Raj De Datta, CEO and Co-Founder of Bloomreach, A digital experience platform for e-commerce that powers brands. John and Raj discuss his new book (The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences), learning why your customers seek your product, B2B digital experience, and so much more.
About the guest:
Raj De Datta, Co-Founder and CEO of Bloomreach, a leading software platform that powers over $200B in digital commerce experiences, representing 25% of retail eCommerce in the US and the UK. Bloomreach is trusted by...2021-06-0838 min
eCommerce Deep DiveAmazon News & Trends Live: May 2021In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as Prime Day 2021, Vine Changes, The Brand Crackdown and so much more.
---
Connect with John Ghiorso
https://www.linkedin.com/in/johnlouisghiorso/
https://twitter.com/johnlghiorso?lang=en
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg2021-06-0414 min
eCommerce Deep DivePeople, Process, and Platform with Bayer's Alana FeldmanIn this episode, John talks with Alana Feldman, Manager of Content Strategy & Activation at Bayer. John and Alana discuss having a holistic content strategy, the importance of companies avoiding the siloed mentality, and her experience working on the eCommerce side of a healthcare company during the pandemic.
About the Guest:
Alana Joy Feldman is currently Manager, Content Strategy & Activation at Bayer Consumer Health (BCH) where she began her career almost nine years ago with a focus on building digital capabilities across Sales and Marketing. Early on, she was a champion for d...2021-05-2133 min
eCommerce Deep DiveAmazon News & Trends: April 2021In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as FBA Storage Limits, A/B Testing Product Images, Amazon Explore and so much more.
--
Connect with John Ghiorso
https://www.linkedin.com/in/johnlouisghiorso/
https://twitter.com/johnlghiorso?lang=en
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5...2021-05-1116 min
eCommerce Deep DiveSetting Brands Up For Success At Every Retailer with Syndigo's Chris BarnesIn this episode, John talks with Chris Barnes, SVP, Corporate Development & Solutions Delivery at Syndigo, the largest single-source network for managing and syndicating complete and accurate product information. John and Chris discuss how having a consistent presence across the eCommerce landscape, anticipating how shoppers can be different platform to platform and future content experience opportunities.
--
Chris Barnes joined the Syndigo leadership team in July of 2017 as the SVP of Strategy & Solutions, responsible for driving product strategy, innovation, market expansion, partnerships, and sales growth for Gladson’s solutions. Chris helped drive the product development and stra...2021-04-2725 min
eCommerce Deep DiveAmazon News & Trends: March 2021In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as Prime Day 2021, FBA fee increases, Whole Foods in-store attribution and so much more.
-----
Connect with John Ghiorso
https://www.linkedin.com/in/johnlouisghiorso/
https://twitter.com/johnlghiorso?lang=en
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V...2021-04-1316 min
eCommerce Deep DiveProtect Your eCommerce Margins with clean.io's Kathleen BoothIn this episode, John talks with Kathleen Booth, VP of Marketing at clean.io, Market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. John and Kathleen discuss how online retailers can increase profit margins by adjusting their discounting and coupon strategy, how coupon browser extensions interfere with marketing revenue attribution reporting for online retailers and what action retailers can take, and the overall risks that extensions such as Honey and Capital One Shopping pose to online businesses.
—
2021-03-2328 min
eCommerce Deep DiveMaximizing the Experience of Luxury eCommerce with BORN'S Jean-Christophe ChopinIn this episode, John talks with Jean-Christophe Chopin, Founder and CEO of BORN, an invite-only premium market network company that helps selected retailers get inspired, get connected and be in business with curated design-lifestyle brands. John and Jean-Christophe discuss design-led lifestyle and why it matters in eCommerce, digital transformation accompanying existing businesses, and BORN's ambitions for the e-commerce space.
--
Serial entrepreneur Jean-Christophe (JC) Chopin is the founder and CEO of BORN Group, which includes the proprietary BORN brand, an invite-only premium market network company that helps selected retailers get inspired, get connected and be...2021-03-0938 min
eCommerce Deep DiveAmazon News & Trends: February 2021In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates such as extreme weather impacts, DSP video creative builder, A+ content API and so much more.
-----
Connect with John Ghiorso
https://www.linkedin.com/in/johnlouisghiorso/
https://twitter.com/johnlghiorso?lang=en
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7...2021-03-0815 min
eCommerce Deep DiveBreaking Down Barriers in the Grocery Category with Profitero's Sarah HofstetterIn this episode, John talks with Sarah Hofstetter, President of Profitero, Campbell Soup Board Member, and Co-host of BRAVE Commerce Podcast. John and Sarah discuss how brands can design and develop a strategy around eCommerce, the dynamics of eCommerce grocery delivery, and how high-funnel tv advertising connects to the actual purchase online.
---
Sarah is a visionary leader with a proven track record of driving tremendous growth in multiple disruptive environments during the past 20+ years. She is the former Chairwoman and CEO of digital marketing agency, 360i, which under her leadership grew from 30 to 1,000 people a...2021-02-1926 min
eCommerce Deep DiveAmazon News & Trends: January 2021In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates such as purchase order changes, browser support, payment service provider program and so much more.
-----
Connect with John Ghiorso
https://www.linkedin.com/in/johnlouisghiorso/
https://twitter.com/johnlghiorso?lang=en
Connect with Orca Pacific
https://orcapac.com/
https://www.linkedin.com/company/orcapacific/
https://twitter.com/OrcaPac
https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg2021-02-0914 min
eCommerce Deep DiveThis is Where Your Branding Needs To Be with Salsify's Rob GonzalezIn this episode, John talks with Rob Gonzalez, Co-founder & CMO of Salsify—a company providing commerce experience management for digital shelves. John and Rob discuss how a multi-channel content strategy engages consumers wherever they come across your brands and products, understanding your sales channels' fullest potential, and how to avoid the pitfalls of playing digital catch up.
Rob is the co-founder and CMO of Salsify, which empowers brand manufacturers to win on the digital shelf by delivering the product experiences consumers demand anywhere they choose to shop online. Rob has worked with executives at hundreds of...2021-01-2642 min
eCommerce Deep DiveAmazon News & Trends: December 2020In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates from December 2020 such as The Subscribe & Save Dashboard, 2021 Seller-Central Fees, catalog updates and so much more.
-----
Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis...
Produced by: Orca Pacific - https://www.orcapac.com/
-----
Subscribe to the podcast:
Apple Podcast - https://apple.co/3asGLaH
Google Podcast - http...2021-01-1212 min
eCommerce Deep DiveWhere is Amazon's Flywheel Leading Them Next with eMarketer's Andrew LipsmanIn this episode, John talks with Andrew Lipsman, Principal Analyst at eMarketer—a market research company that provides insights and trends related to digital marketing, media, and commerce. John and Andrew discuss where Amazon might be going next by talking over the insights from the year and how 2020 has shaped the future growth of the company.
Andrew Lipsman is a Principal Analyst at eMarketer, focusing on retail and eCommerce. Prior to eMarketer, Andrew was SVP of Marketing & Insights at comScore, overseeing the company’s global marketing insights and thought leadership initiatives.
He has specialized in sev...2020-12-2938 min
eCommerce Deep DiveAccessing the Full Breath of Your CPG Business with Profitero's Mike BlackIn this episode, John talks with Mike Black, SVP of Global Marketing at Profitero—a platform brands use to accelerate their eCommerce sales. John and Mike discuss the ins and outs of the digital shelf, the importance of eCommerce education, the massive shift brands are making to eCommerce, and so much more.
Mike Black's marketing background spans leadership positions in both product marketing and demand gen at multiple global analytics companies. Prior to Profitero, Mike was Vice President of Product Marketing at Nielsen, where he was responsible for launching new analytic products for the company’s reta...2020-12-1540 min
eCommerce Deep DiveAmazon News & Trends: November 2020In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates from the past dangerous goods requirements, Amazon Pharmacy, image requirement enforcement and so much more.
-----
Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis...
Produced by: Orca Pacific - https://www.orcapac.com/
-----
Subscribe to the podcast:
Apple Podcast - https://apple.co/3asGLaH
Google Podcast - https://bit...2020-12-1118 min
eCommerce Deep DiveAmazon's Day One Mentality with Alex KantrowitzIn this episode, John talks with Alex Kantrowitz about his extensive knowledge of Amazon. The two discuss all of the tactics Amazon uses to keep reinventing. Alex spent several months in Seattle talking to Amazonians and touring their building to find out what makes Amazon special in the realm of eCommerce and technology. From his time in Seattle, Alex noticed Amazon's commitment to replace mundane tasks with creative opportunities, the 'hands off the wheel' ideology, building leadership qualities, and so much more.
Alex Kantrowitz is a tech reporter, based in San Francisco. He is the fo...2020-12-0140 min
eCommerce Deep DiveAdvice Every CPG Brand Needs to Hear with Sri RajagopalanIn this episode, John chats with Sri Rajagopalan, a CPG eCommerce sales and digital cultural transformation leader. John and Sri discuss topics that every CPG brand needs to hear—such as, Click and Collect, 3P on Amazon, Profitability, and the difference of being an incumbent (Legacy) vs Digitally Natives (Small Brands) in the industry.
Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of...2020-11-1739 min
eCommerce Deep DiveAmazon News & Trends: October 2020In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates from the past Prime Day, Amazon staff & operation changes, Amazon's new Shopper Panel and so much more.
-----
Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis...
Produced by: Orca Pacific - https://www.orcapac.com/
-----
Subscribe to the podcast:
Apple Podcast - https://apple.co/3asGLaH
Google Podcast - ht...2020-11-0618 min
eCommerce Deep DiveWhere to Spend Your Digital Advertising Dollars with Kenshoo's Nich WeinheimerNich brings over a decade of experience in digital advertising, particularly on Amazon. Having helped both ad-tech companies to develop their Amazon integrations and brands directly to run their businesses and advertising on Amazon’s Marketplace, Nich has a wealth of experience and knowledge around this ever-growing channel. He has been with Kenshoo since the beginning of 2018 in the role of General Manager for the Ecommerce business.
In this episode of eCommerce Deep Dive, John Ghiorso talks with Nich Weinheimer, the GM of eCommerce at Kenshoo—a digital advertising platform designed to connect marketers and customers for sear...2020-11-0330 min
The CPG GuysAmazon Readiness with OrcaPacific's John GhiorsoThe CPG Guys Sri & PVSB are joined this week by John Ghiorso, founder & CEO of OrcaPacific, a MightyHive company,Questions explored:“Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific and what types of services do you provide that improves success? Can scaled brands run the race alone in your experience?”“On this podcast, Peter and I have talked at length about 1P and 3P selling on Amazon. Would you please explain the differences between Vendor Central and Seller Central Management and how you help brands determine what is the right...2020-11-021h 02
eCommerce Deep DiveBuilding Online Shopping Experiences through Personalization with Octane AI's Matt Schlicht and Ben ParrIn this episode of eCommerce Deep Dive, John Ghiorso talks with Matt Schlicht and Ben Parr, the CEO and Co-founder & President of Octane AI. They discuss what they believe is the potential of creating personalized experiences for consumers online. They describe this transformation by getting to know the customer in new ways and in return having consumers with a higher engagement rate and more confidence in their purchase.
About the Guest:
Ben Parr is President and Co-Founder of Octane AI, a platform to fuel brand growth and personalization. Octane AI powers engaging quizzes, d...2020-10-2033 min
eCommerce Deep DiveAmazon News & Trends: September 2020In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news and trends from Amazon. They discuss what to expect from Prime Day, logistics during the holiday season, Amazon's Climate Pledge and so much more.
-----
Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis...
Produced by: Orca Pacific - https://www.orcapac.com/
-----
Subscribe to the podcast:
Apple Podcast - https://apple.co/3asGLaH
Google Podc...2020-10-1318 min
eCommerce Deep DiveUsing Amazon DSP to Find the Right Audience with MightyHive's Nich SeoIn this episode, John chats with Nich Seo, Sr. Manager of Partnership Development at MightyHive, the leading data and digital media consultancy. Nich breaks down display advertising strategies using Amazon’s Demand Side Platform. He and John discuss how endemic versus non-endemic brands can utilize the ad tactic to target audiences with relevant display ads. They also touch on new ad inventory through OTT and Twitch.
About the guest:
Nich Seo is a Senior Partner Manager at MightyHive, the leading data and digital media consultancy, where he oversees the global partnership between Amazon and MightyHive ac...2020-10-0631 min
eCommerce Deep DiveStrategies for Home and Furniture Brands on Amazon with Ashley furniture's Dan StackIn this episode, John speaks with Dan Stack, VP of National Accounts and Strategic Partnerships for Ashley Furniture Industries. They discuss the current state of e-commerce in the home category and the stickiness of customers shopping online for furniture after the pandemic. They also explore how large enterprise companies can compete in online retail along side digitally native brands.
Dan Stack is the Vice President of National Accounts and Strategic Partnerships for Ashley Furniture Industries, the world’s largest furniture manufacturer. He oversees Ashley Furniture’s eCommerce sales channels including Amazon, Wayfair, and Overstock. He also works with...2020-09-2934 min
eCommerce Deep DiveStrategies for National Brands on the Amazon Marketplace with eComEngine's Jay LagardeIn this episode of eCommerce Deep Dive, John talks with Jay Lagarde, Founder and CEO of eComEngine. The two discuss advantages that digitally native brands have over national brands on the Amazon platform and methods for narrowing that gap. They also touch on review strategy and the importance of reputation management. Later on in the episode, John and Jay explore the changing dynamic between direct import sellers and national brands on Amazon, and Jay shares some advice for national brands who feel like they are being undercut.
https://www.ecomengine.com
https://www.li...2020-09-2241 minGrowth Experts with Dennis BrownBONUS - 3 Amazon Trends that Every Brand Needs to Know in 2020 w/ John Ghiorso John Ghiorso is the Founder and CEO of Orca Pacific, a full-service agency focused exclusively on helping brands succeed on Amazon. He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns. John is here to talk to us about the three major trends regarding Amazon that businesses need to pay attention to in 2020. He speaks on making sure you’re using all the Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance, and having a strong content and SEO strategy. T...2020-09-1622 min
eCommerce Deep DiveAmazon News & Trends - August 2020In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news and trends from Amazon. They discuss what to expect from Amazon fulfillment in Q4, new packaging requirements, updates to Amazon Post and more.
-----
Hosted by:
John Ghiorso
https://www.linkedin.com/in/johnlouisghiorso/
Produced by:
Orca Pacific
https://www.orcapac.com/
2020-09-1518 min
The Smartest Amazon SellerEpisode 67: John Ghiorso | Tips from the CEO of Orca PacificToday I talk to John Ghiorso, host of the podcast called E-Commerce Deep Dive and founder and CEO of Orca Pacific. John started his agency in 2008 and has been able to see a lot of changes and see the whole business evolve over time and therefore has a lot of experience with Amazon. We talk a bit about rules that Amazon sets and that ultimately they make the calls, so we have to abide by their rules or deal with suspensions. John explains the differences between larger brands and smaller brands and how some brands can be undervalued, which is...2020-09-0825 min
eCommerce Deep DiveRethinking the Future of Retail and eCommerce“What happens next? And what does it mean for my business?”
Since COVID-19 made its introduction, that’s been the question on the collective conscious of all manufacturers and brands. Customer behavior is changing, and the world of eCommerce is changing with it.
To tackle these questions and envision a new future for retail, Orca Pacific CEO John Ghiorso was joined by industry experts Michael Zakkour, Catherine Marshall, and Sri Rajagopalan.
These panelists offer a glimpse of what’s to come and share their perspective on how to plan for the new normal.
...2020-09-0859 min
eCommerce Deep DiveLeveraging Opportunities Beyond the World of AmazonThough Amazon is certainly a behemoth, many opportunities exist outside of the platform to drive serious business online. To explore these opportunities and discuss the future of online shopping, we’ve assembled an impressive panel of thought leaders, including: Rick Watson, Ross Cully, and Dan Stack. With decades of experience across all product categories, this panel promises an expert analysis of the off-Amazon potential online this SUPER-Q4 and beyond.
In addition to providing brands with a forward-thinking perspective, this session will prove crucial for brands who are positioned to capitalize on incremental strategies through Walmart, Shop...2020-09-0655 min
eCommerce Deep DiveAmazon Advertising: Prime Day & BeyondIn eCommerce Deep Dive LIVE Session II, the panelists discuss how to best prepare for Prime Day 2020 as well as how to utilize this momentum for the rest of the year.
The panelists discuss holistic strategies for Prime Day 2020 in these unprecedented times as well as actionable advice for advertising successfully on the Amazon platform.
Panelists include industry experts Nich Weinheimer, Nich Seo, David Grill, and John Ghiorso.
_______
Learn more about Orca Pacific
2020-08-2556 min
eCommerce Deep DiveRetail Readiness: Delivering a Holistic Customer ExperienceIn eCommerce Deep Dive LIVE Session I, the panelists discuss what retail readiness looks like and how to deliver a truly holistic customer experience.
“Retail Readiness” means optimizing your products for the best possible customer experience. In this one-hour virtual event recorded on August 5th, experts from Deliverr, Vorys eControl, Power Reviews, and Orca Pacific came together to discuss review strategy, merchandising content, logistics, and channel management. Learn about how to be there for your customer from the first click to the doorbell.
Panelists include industry experts Daren Garcia, Peter V.S. Bond, Michael Sene, Leonar...2020-08-1845 min
eCommerce Deep DiveDefining and Utilizing eCommerce in an Evolving Landscape with Aisha Khan
In this episode of eCommerce Deep Dive, John talks with Aisha Khan, Chief Strategy Officer at Pharmapacks.
When household consumer brands struggle in the eCommerce world, a window for disruptor brands opens as a result. John and Aisha discuss what this could mean for the future of eCommerce across the board...
The two muse about the current CPG landscape and Aisha notes "a lot of these CPG's have been around since the era of true advertising."
Subsequently, their content reflects the decades of commitment to branding and meaningful messaging.
Later on in the episode, John and Aisha talk direct to consu...2020-08-1133 min
eCommerce Deep DiveCurrent Opportunities in Emerging Marketplaces with David TrinhIn this episode of eCommerce Deep Dive, John talks with David Trinh. John and David discuss new opportunities that have emerged as a result of COVID-19 as well as how the eCommerce landscape has dramatically changed in past years. The two discuss how to grow your Amazon business in the current climate and reminisce about the days when Amazon would get excited if a client visited their headquarters.
About the Guest:
David is the Global E-Commerce Sales Manager for Lasko – B-Air Division. He has 15+ years of Online Marketplace experience across multiple chann...2020-07-2821 min
eCommerce Deep DiveHow Do Physical Retailers Survive the Digital Age? with Steve Dennis
In Episode 16, Steve Dennis joins the show to discuss his new book, "Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption". Steve is a consultant, global thought leader, and author focused on retail growth and innovation. His views on the future of retail make for a fascinating conversation with John about customer behavior, digital migration, and COVID-19. For physical retailers who are struggling to keep up with the rise of eCommerce, Steve offers a roadmap for survival and, ultimately, success.
About the Guest:
Steve Dennis is a le...2020-07-2138 min
eCommerce Deep DiveGetting More Reviews on Amazon and Beyond with Peter BondIn Episode 15, John breaks down product review strategy with Peter V.S. Bond, Vice President of Retail Strategy at Power Reviews. Peter answers questions like, “What are some creative ways to generate organic reviews?” and “How do you deal with bad reviews?”. The two lay out important strategies for brands to stay engaged with customers across the digital landscape.
About the Guest:
Peter V.S. Bond is Vice President of Retail Strategy at PowerReviews (www.powerreviews.com), a SaaS platform provider that unifies and amplifies the voice of the consumer through authentic feedback like product...2020-07-1436 min
eCommerce Deep DiveRethinking Profitability and Sustainability in eCommerce with Keith AndersonIn Episode 14, John chats with Keith Anderson, SVP of Strategy and Insights at Profitero. Keith has over 15 years of experience working with CPG brands to grow their online businesses. The two discuss the fast evolution of eCommerce and organizational strategies to stay on top. Keith suggests that retailers and suppliers should come together to rethink a more profitable and sustainable eCommerce landscape.
Keith Anderson leads strategy & insights for Profitero, a leading ecommerce measurement and optimization platform for brands, including the company's global analyst team and partner ecosystem.
Connect with Keith on LinkedIn
____
C...2020-07-0742 min
eCommerce Deep DiveCreating a Company-Wide eCommerce Strategy with Tim MadiganCOVID-19 has accelerated the growth of eCommerce and its importance as a serious sales channel for brands big and small. As a result, eCommerce can no longer be siloed under the people or department with the eCommerce title. Companies need to develop a holistic company-wide strategy that factors in the impact and needs of eCommerce. Throughout the company, everyone needs to have an eCommerce mindset and bring eCommerce to the table while discussing important decisions.
Tim Madigan is an executive business leader with a strong record of eCommerce leadership, market development, strategy creation, new product development and...2020-06-3031 min
eCommerce Deep DiveHow to Approach Seasonality Online with Chuck LindenIn Episode 12, John joins Chuck Linden to discuss strategies for selling seasonal products online. Chuck is an eCommerce veteran and spent over 18 years at Crayola, most recently as EVP of Global eCommerce. He is now Founder and Principal of his own eCommerce advisory: Candela Growth Partners. John and Chuck dive deep into inventory, forecasting, and marketing strategies for seasonal brands. Later in the conversation, they discuss the future of back-to-school and other expected shifts in the industry post-COVID.
About Chuck Linden
Founder and principal of Candela Growth Partners, an independent strategic advisory specializing in helping CEO’s an...2020-06-2324 min
eCommerce Deep DiveIntegrating PR & Comms with eCommerce with Kris McDermottIn episode 11 John talks with Kris McDermott, Director of Shopper Marketing at Kimberly-Clark, about how to successfully integrate PR and communications with eCommerce. The two discuss the dynamic and ever-evolving nature of influencers in eCommerce and key strategies for brands looking to expand into influencer created content marketing.
Kris McDermott leads Kimberly-Clark’s shopper marketing teams for Wal-Mart, Sam’s Club, Target and Capabilities/New Business Models (Shipt/InstaCart), helping to build digital engagement, particularly on retailer-owned platforms. Prior to her role at K-C, Kris held leadership roles at Edelman and Omnicom Media Group developing and deploying comm...2020-06-1630 min
eCommerce Deep DiveThe Making of Igloo's COVID-19 Marketing Strategy with Brian Garofalow"Everybody's got a plan until you get punched in the mouth."
In Episode 10, John talks with Brian Garofalow, VP of Marketing and eCommerce at Igloo, about their overnight pivot in response to COVID-19. With everything on the line, Igloo took 3 days to go all-in on a new marketing strategy: donating 100% of profits from their PlayMate Coolers (the classic red/white one) to front-line workers. With a mix of PR, influencer marketing, and a social media blitz, Igloo drove unprecedented traffic to their DTC site and proved a whole new method of marketing during a crisis.
A...2020-06-0926 min
eCommerce Deep DiveHow Your Brand Can Grow With Walmart.com with Ross CullyIn Episode 9, John is joined by special guest Ross Cully. He is the Co-founder and CEO of Harvest Group, a digital commerce agency with a focus on Walmart and Kroger. The two discuss new developments in Walmart.com's advertising platform as well as the evolution of Walmart's fulfillment network to offer services to 3rd party sellers. Over the course of the discussion, Ross shares various tips for brands looking to capitalize on first mover advantages on Walmart's eCommerce platform.
About the Guest:
Ross Cully is CEO & Co-Founder of Harvest Group, a leading omnichannel growth agency th...2020-06-0233 min
eCommerce Deep DiveDigital Messaging and Brand Strategy During a Pandemic with Steve WeissOn episode 8, John speaks with Steve Weiss, Founder & CEO of MuteSix. Their conversation explores the changing landscape of DTC eCommerce marketing due to COVID-19. They talk about how consumer ideology has shifted from aspirational to survival and how brands can pivot their messaging to better relate to customers. They also discuss how digital ad spend has changed and what that means for eCommerce. This episode includes a number of new opportunities brands can leverage to connect with new and existing customers through DTC and other digital channels.
About the Guest: Steve is a lifelong entrepreneur, marketer, and...2020-05-2625 min
eCommerce Deep DiveBuilding Your DTC eCommerce Strategy with Jordan BrannonJordan Brannon is President and COO of Coalition Technologies, the leading e-commerce digital marketing agency for small and mid-sized businesses. For the last 10 years Jordan has helped hundreds of companies find success with online sales and lead generation through SEO, SEM, paid social, email marketing, and website design and development. A frequent event and conference speaker, Jordan is often sharing insights into the trends and disruptions occurring within e-commerce.
In Episode 7, John discusses DTC eCommerce strategies with Jordan Brannon, President and COO of Coalition Technologies. From Shopify and Amazon to Ebay and beyond, the two explore the importance...2020-05-1930 min
eCommerce Deep DiveNew Retail and the Unification of eCommerce with Michael ZakkourIn Episode 6, John speaks with author and eCommerce thought leader Michael Zakkour. Their fascinating conversation centers around "New Retail," a futuristic model of commerce that Michael writes about in his book, "The New Retail Revolution". Michael describes the changing nature of physical versus online retail and projects a unification of commerce into singular ecosystems. In one of our most riveting episodes yet, Michael brings enough thought-provoking ideas to satiate even the most extreme eCommerce nerds.
About the Guest:
Michael Zakkour is a leading innovator and creator in digital commerce, eCommerce, The New Retail a...2020-05-1236 min
eCommerce Deep DiveChannel Management and Brand Protection with Daren GarciaIn Episode 5, John dives into online channel management with Daren Garcia, partner at Vorys eControl Team. With years of legal experience defending brands online, Daren shares his inside view of what brands constantly get wrong. The two then discuss a better, more holistic approach to online enforcement and the benefits of preparing a global eControl strategy.
About the Guest:
Daren is a partner and member of the Vorys eControl team. Daren’s practice is centered on the representation of manufacturers and brands and involves the implementation of thought-leading strategies and enforcement systems both domestically and internationally, designed to p...2020-05-0530 min
eCommerce Deep DiveAmazon, COVID-19, and the Future of Social Commerce with Rick WatsonIn Episode 4 of eCommerce Deep Dive, John talks shop with Rick Watson, Founder and CEO of RMW Commerce Consulting. With COVID-19 shaking up the eCommerce landscape, John and Rick discuss the rise of social commerce through platforms like Facebook and Instagram. The two break down Amazon's infrastructural and logistical advantages and muse about dynamic shifts in the online ecosystem.
About the Guest:
Rick Watson is the CEO and Founder of RMW Commerce Consulting, LLC, a boutique strategic eCommerce consultancy based in New York City. He provides a wide variety of services to firms in the...2020-04-2839 min
eCommerce Deep DiveThe Rise of Online Grocery During COVID-19 with Dave Juron from Dietz & WatsonIn Episode 3, John and special guest Dave Juron discuss the rise of online grocery shopping in the midst of the COVID-19 pandemic. Dave is the eCommerce Director for Dietz and Watson and a food industry expert. Their conversation explores the sudden consumer shift towards buying groceries online. They talk sales, trade marketing, brand management and all things related to fresh and frozen food on Amazon and eCommerce in general.
Dave Juron
National eCommerce Development, Dietz & Watson
Dave Juron is a food industry expert with +35 years of CPG experience across a wide range of segments and roles within...2020-04-2135 min
eCommerce Deep DiveThe Impact of Coronavirus on eCommerce with Michael Krakaris from DeliverrIn Episode 2, John sits down with Michael Krakaris, esteemed co-founder of Deliverr. Michael has been featured in Forbes and Inc "30 under 30" and offers perspective at scale for the impact of coronavirus on eCommerce. The two discuss unprecedented shifts in industry dynamics as well as practical advice for brands looking to leverage the volatile digital landscape.
Michael Krakaris
Michael is one of Forbes’ 30 Under 30 and the co-founder of Deliverr. Deliverr provides fast and affordable fulfillment for your Shopify, Walmart, Amazon, eBay, and Wish stores,helping to boost sales through programs like 2-day delivery for Shopify, Walmart 2-day delivery, eBay F...2020-04-1443 min
eCommerce Deep DiveThe Future of Brand Building with Online Retail with Nich WeinheimerIn this episode John sits down with Nich Weinheimer, GM of Kenshoo, to discuss digital brand building in the age of disruption. They take an honest look at the eCommerce landscape and its impact on up and coming sellers. For big national brands, Nich shares his honest advice for staying in front of private label products.
2020-04-0732 min
eCommerce Deep DiveAn Introduction to the Podcast: eCommerce Deep DiveWelcome to eCommerce Deep Dive, the show where we explore eCommerce with brand leaders and industry experts. Hosted by John Ghiorso, the founder and CEO of Orca Pacific, a full-service agency dedicated to helping brands grow on the Amazon platform.
From our Seattle studio, we'll be talking shop with the biggest players in retail and eCommerce, diving deep into business strategy and the future of online shopping and digital advertising.
Our first episode launches on Tuesday, April 7th. Subscribe on your favorite podcast app to get notified when we launch and when new episodes go...2020-03-3000 min
Expert Authority Effect™ Interviews with Mario Fachini0141: Maximizing Amazon Sales & Optimizing Conversion Rates with CEO of OrcaPacific John GhiorsoVisit www.EAInterviews.com/JohnGhiorso for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Maximizing Amazon Sales & Optimizing Conversion Rates with CEO of OrcaPacific John Ghiorso2020-02-0743 min
National Accounts Today: A PodcastEpisode 02: John GhiorsoAmazon – and how medical suppliers can thrive on its platform – is explored in this episode with John Ghiorso, Founder & CEO of Orca Pacific, a full-service Amazon agency (www.OrcaPac.com). John explains how our personal and professional purchasing patterns are colliding, and if this will drive how Amazon moves into healthcare. John will discuss how he has helped brands launch, succeed and thrive on Amazon for over a decade, and what medical suppliers can learn from his experience.2019-10-0926 min