Shows
The Duct Tape Marketing Podcast5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead)In this episode of the Duct Tape Marketing Podcast, I discuss the marketing landscape heading into 2025. With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. These trends highlight the increasing role of AI, hyper-personalization, decentralized communities, and authenticity in crafting impactful strategies. I shared actionable insights on leveraging generative AI, exploring platforms like Reddit and Bluesky, and embracing customer-centric values to build trust and loyalty. Whether you’re a small business owner or part of a ma...2024-12-0414 min
The Duct Tape Marketing PodcastThe Power of Expert Feedback in Improving Writing SkillsIn this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback. He also highlights the power of storytelling and the impact that books can have on readers. Tim Grahl dedicates himself to helping authors craft better narratives and bring their work to readers. His expertise lies in applying the Story Grid methodology to fiction and nonfiction, guiding writers through creating compelling, well-structured stories. Under Tim’s leadership, Story Grid has...2024-09-1224 min
The Duct Tape Marketing PodcastHow to Thrive by Building a Community and a Strong Personal BrandJohn Jantsch interviews Ramon Ray, founder and CEO of Smart Hustle Media and author of The Celebrity CEO.2020-06-2320 min
The Duct Tape Marketing Podcast7 Reasons Why a Podcast Can Help You Grow Your BusinessJohn Jantsch talks about 7 reasons your business can and should do podcasting.2020-06-0315 min
The Duct Tape Marketing PodcastHow to Improve Your Customers JourneyJohn Jantsch talks about treating your customers or clients as members. 2020-05-1911 min
The Duct Tape Marketing PodcastHow to Serve Your Ideal Clients More SuccessfullyIn this episode of the Duct Tape Marketing Podcast, John Jantsch Discusses the art of serving your best clients better.2020-05-0611 min
The Duct Tape Marketing PodcastWhat we are missing in the virtual worldJohn Jantsch interviews Steve Blank on the Duct Tape Marketing Podcast. 2020-05-0531 min
The Duct Tape Marketing PodcastHere's to Empathy in BusinessJohn Jantsch interviews Minter Dial on the Duct Tape Marketing Podcast about his book Heartifical Empathy: Putting heart into Business and Artificial Intelligence.2020-04-2823 min
The Duct Tape Marketing PodcastElevate Your Brand Visually with Easy Design EditingOn this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Payman Taei, founder of Hindsight Interactive and Visme. 2020-04-2324 min
The Duct Tape Marketing PodcastShift Your Marketing for the 'New' NormalJohn Jantsch interviews Mark Sanborn on the Duct Tape Marketing Podcast about his book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extrordinary. 2020-04-2225 minThe Duct Tape Marketing PodcastHow to be a Leader for the Future and Co-CreateDuct Tape Marketing's John Jantsch interviews Keith Ferrazzi and discusses his book, Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.2020-04-2119 min
The Duct Tape Marketing PodcastCultivating Compelling Communications for Your BusinessJustin Brady is a communications and PR expert, writer, and podcast host. He stops by the podcast for what John Jantsch terms a " smorgasbord show" - where they talk about PR, communications, and related topics. If you're looking for tips to help get your business's name out there and win favorable press mentions, Brady has great advice.2020-03-1124 min
The Duct Tape Marketing PodcastWhat's Podcasting Got To Do With Marketing?Guy Kawasaki, author, speaker, podcaster, and Chief Evangelist for Canva, stops by the Duct Tape Marketing Podcast. He and host John Jantsch cover a lot of ground in their chat, from how Canva managed to outpace the competition and become a leader in online graphic design tools to why Guy started his own podcast, what he thinks about the podcasting landscape, and how he believes the channel can be harnessed to become a powerful marketing tool.2020-01-2924 min
The Duct Tape Marketing PodcastSmall Business Marketing Insights for 2020John Jantsch closes out the year by sharing his insights on where to focus your attention with your 2020 marketing strategy. What approaches will actually move the needle and win you new customers (or help you keep old ones) in the new year? John's got answers for you.2019-12-2320 min
The Duct Tape Marketing PodcastWhat Brands Need to Think, Do, and Say to Stand OutRon Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to standing out in a crowded marketing world. Hint: it's not about leaning into the latest gimmick, it's about being authentic in what you think, do, and say.2019-11-2723 min
The Duct Tape Marketing PodcastManaging Your Modern Marketing Efforts with the Right SoftwareJohn Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything from marketing automation to live chat to event tracking - everything you need to run a modern marketing operation. Slone shares why things like automation are important for today's small businesses and provides advice to those who are just beginning to integrate these tools into their existing marketing efforts.2019-11-0717 min
The Duct Tape Marketing PodcastThe Self-Reliant Entrepreneur Reading: October 24John Jantsch shares an excerpt from his newly-released book, The Self-Reliant Entrepreneur. Organized as 366 daily meditations, the book is designed to help entrepreneurs build a better self in order to build a better business. Today's reading is from the October 24 entry.2019-10-2404 min
The Duct Tape Marketing PodcastHow to Take Your Business from Distinct to IconicJohn Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small, local business or a nationally-known brand, there are steps any business can take to build a brand with loyal customers who become fans, refer you to others, and return again and again.2019-10-2324 min
The Duct Tape Marketing PodcastHow to Build a Business Around ReferralsJohn Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go From Relationships to Referrals, where he shares how any business can thrive by focusing their efforts on referrals rather than the traditional sales cycle.2019-10-2226 min
The Duct Tape Marketing PodcastThe Self-Reliant Entrepreneur Reading: October 17John Jantsch reads a selection from his upcoming book, The Self-Reliant Entrepreneur, due out on October 22, 2019. This selection features a quote from Ralph Waldo Emerson and reflections on how to create your business's history as part of your entrepreneurial journey.2019-10-1704 min
The Duct Tape Marketing PodcastThe Self-Reliant Entrepreneur Reading: October 10John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, structured as a daily devotional with 366 meditations to help entrepreneurs reach their full potential.2019-10-1004 min
The Duct Tape Marketing PodcastThe Self-Reliant Entrepreneur Reading: October 2John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur. Today's reading is from the October 2 entry, featuring a letter from Herman Melville to Nathaniel Hawthorne.2019-10-0205 min
The Duct Tape Marketing PodcastThe Self-Reliant Entrepreneur Reading: September 25John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Each page contains a reading from a Transcendentalist author and John's thoughts on the reading as it relates to leading a purposeful entrepreneurial life.2019-09-2505 min
The Duct Tape Marketing PodcastThe Self-Reliant Entrepreneur Reading: September 11John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Following the passage, he shares additional thoughts and comments on the reading.2019-09-1105 min
The Duct Tape Marketing PodcastThe Self-Reliant Entrepreneur Reading: September 4John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. He shares a passage from the book, then provides his commentary on the reading.2019-09-0406 min
The Duct Tape Marketing PodcastContent is More Than Blog Posts - It's the Voice of StrategyJohn Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks you through how to create a core message and strong website that serve as the base of it all.2019-08-2817 min
The Duct Tape Marketing Podcast5 Ways to Get More SEO Bang for Your BuckJohn Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.2019-08-0108 min
The Duct Tape Marketing PodcastTo Niche, or Not to Niche in Your Business?John Jantsch discusses the concept of finding a niche for your business. While some advocate for settling on a niche right away, John suggests a different approach.2019-07-2411 min
The Duct Tape Marketing PodcastImportant Changes to the Google My Business ToolJohn Jantsch walks small business owners through the value of claiming their Google My Business profile. Plus, he shares the latest updates to the tool that users can and should take advantage of.2019-07-1714 min
The Duct Tape Marketing PodcastThe Three Elements of an Effective Total Online PresenceJohn Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.2019-01-1314 min
The Duct Tape Marketing PodcastThe Secrets to Scaling Your BusinessThe Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandy McEwen Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in both growing her own business and helping thousands of marketing entrepreneurs over the years. Mod Girl Marketing has been recognized as...2018-09-0626 min
The Duct Tape Marketing PodcastHow to Create a Morning Routine That Breeds SuccessHow to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Benjamin Spall Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name. For their website and book, Spall and his co-founder and co-author, Michael Xander, have interviewed nearly 300 successful leaders in arenas as diverse as business, sports, the arts, and government. O...2018-08-3020 min
The Duct Tape Marketing PodcastHow to Edge Out Your Competition by Being UncopyableHow to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve A. Miller Podcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what we discuss here on the podcast. Mill...2018-08-2321 min
The Duct Tape Marketing PodcastUsing Convenience to Disrupt the Competition Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shep Hyken Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. Hyken’s previous books have been New York Times and Washington Post bestsellers. He is also a prolific speaker, having been i...2018-08-1619 min
The Duct Tape Marketing PodcastFighting Unconscious Bias in Your Organization Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dolly Chugh Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias. Chugh writes a monthly column for Forbes.com on gender, race, diversity, inclu...2018-08-0926 min
The Duct Tape Marketing PodcastHow to Transform Your Company Into an Inbound Organization How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss today. Founded nearly 10 years ago, Top Line Results guides B2B companies who are...2018-08-0222 min
The Duct Tape Marketing PodcastHonest Startup Advice From Somebody Who’s Been Through ItHonest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guid...2018-07-2624 min
The Duct Tape Marketing PodcastHow to Feel Less Busy and Get More DoneHow to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Vanderkam Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done. Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It, What the Mos...2018-07-1924 min
The Duct Tape Marketing PodcastHow Chat Bots Can Help You Grow Your BusinessHow Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Warner Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today. Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growin...2018-07-1221 min
The Duct Tape Marketing PodcastLocal SEO for Lead GenerationLocal SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want...2018-07-0527 min
The Duct Tape Marketing PodcastA Guide to Content Strategy and Brand Storytelling A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […]2018-06-2719 min
The Duct Tape Marketing PodcastVoice Search: What Small Business Owner’s and Marketers Need to KnowVoice Search: What Small Business Owner’s and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it […]2018-06-2215 min
The Duct Tape Marketing PodcastHow to Develop the Right Idea at the Right TimeHow to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s […]2018-06-1424 min
The Duct Tape Marketing PodcastHow to Use Social Media for Your Marketing Efforts in 2018 How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]2018-06-0615 min
The Duct Tape Marketing PodcastHow to Monetize Your Expertise and ThriveHow to Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]2018-05-3126 min
The Duct Tape Marketing PodcastHow GDPR Highlights How We Should Be MarketingHow GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Urban Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of […]2018-05-2522 min
The Duct Tape Marketing PodcastHow to Get What You Want In LifeHow to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […]2018-05-1723 min
The Duct Tape Marketing PodcastTips on How to Stay Top of MindTips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Hall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world […]2018-05-1026 min
The Duct Tape Marketing PodcastCutting Through the Noise and Clutter in Marketing TodayCutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]2018-05-0327 min
The Duct Tape Marketing PodcastJohn Jantsch Interviews Dan Shure2018-05-0324 min
The Duct Tape Marketing PodcastHow to Help Your Local Business Get Found OnlineHow to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]2018-04-2528 min
The Duct Tape Marketing PodcastHow to Get More Time Back In Your Work WeekHow to Get More Time Back In Your Work Week written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandi Ellefson Podcast Transcript My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will […]2018-04-1926 min
The Duct Tape Marketing PodcastThe Value of Discoverable, Shareable, and Useful Content The Value of Discoverable, Shareable, and Useful Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]2018-04-1315 min
The Duct Tape Marketing PodcastHow to Attract Customers and Keep Them ForeverHow to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again, which discusses the 8 phases your customer has the potential to travel through as part […]2018-04-0429 min
The Duct Tape Marketing PodcastDoes Everybody Need to Write a Book to Be Successful?Does Everybody Need to Write a Book to Be Successful? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tucker Max Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling Author. He and I discuss writing books and how they impact your […]2018-03-2821 min
The Duct Tape Marketing PodcastA Story On How to Create InfluenceA Story On How to Create Influence written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bob Burg Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver books. He and I discuss the newest book in the series, The Go-Giver […]2018-03-2219 min
The Duct Tape Marketing PodcastHow to Build a Small Business Brand Through DesignHow to Build a Small Business Brand Through Design written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brad Bouse Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard, a company that delivers great design for sales and marketing teams. He and I discuss the role design plays in brand development and how to master it. For […]2018-03-1425 min
The Duct Tape Marketing PodcastHow to Create Content That Stands Out and Gets ResultsHow to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Moon Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Garrett Moon. He is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He and I discuss his new book, 10x Marketing Formula. Ranked as […]2018-03-0826 min
The Duct Tape Marketing PodcastTips for Starting a Successful BusinessTips for Starting a Successful Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Colleen DeBaise Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at Inc. She and I discuss her new book Start a Successful Business: Expert Advice to Take Your Startup […]2018-03-0121 min
The Duct Tape Marketing PodcastHow to Tap Into the Subscription EconomyHow to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers […]2018-02-2824 min
The Duct Tape Marketing PodcastHow to Build Your Team, Plan Your Exit and Create Your Legacy How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scot Hunsaker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Managing Partner of Ardent, Scot Hunsaker. Ardent’s mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners. He and I discuss […]2018-02-2219 min
The Duct Tape Marketing PodcastUsing Your Personality and Authentic Self to Build a PlatformUsing Your Personality and Authentic Self to Build a Platform written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Ducker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his bestselling book Virtual Freedom. He is also the host of the Youpreneur podcast […]2018-02-2132 min
The Duct Tape Marketing PodcastStop Networking and Start Focusing on Relationships That MatterStop Networking and Start Focusing on Relationships That Matter written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scott Gerber Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils. He and I discuss his new book, Superconnector: Stop Networking and Start Building Business […]2018-02-1523 min
The Duct Tape Marketing PodcastFacebook Advertising and Engagement for Small BusinessesFacebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s been going on for a couple of years, and I think that this whole political storm […]2018-02-0822 min
The Duct Tape Marketing PodcastHow to Successfully Run a Business as a WordPress ConsultantHow to Successfully Run a Business as a WordPress Consultant written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Troy Dean Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Troy Dean. He is an online speaker, coach, consultant, podcaster, and founder of WP Elevation. He and I discuss the consulting world of WordPress and why WordPress just keeps getting better and better. Dean specializes in […]2018-02-0722 min
The Duct Tape Marketing PodcastHow a Virtual Assistant Can Save Your Sanity and Grow Your Business How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jess Ostroff Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. She and I discuss her new book, […]2018-02-0226 min
The Duct Tape Marketing PodcastContent Marketing is About Customers, Not Keywords Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing If you liked this post, check out our Guide to Content Marketing for Small Business. Marketing Podcast with John Jantsch About Content Marketing for Small Business I’ve had content marketing for small business on the brain recently so I thought I’d write about it today. “Boy, there is a topic that hasn’t been covered recently,” said nobody […]2018-02-0116 min
The Duct Tape Marketing PodcastJohn Jantsch Interviews Michael E. Gerber2018-01-2524 min
The Duct Tape Marketing PodcastThe Evolution of Networking and How It Can Benefit Your Business TodayThe Evolution of Networking and How It Can Benefit Your Business Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Corcoran Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration. He and I discuss networking […]2018-01-2424 min
The Duct Tape Marketing PodcastGetting Started with Defining Your Ideal ClientGetting Started with Defining Your Ideal Client written by John Jantsch read more at Duct Tape Marketing If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, […]2018-01-1814 min
The Duct Tape Marketing PodcastHow to Be Successful By Honing What Makes You Powerful and AuthenticHow to Be Successful By Honing What Makes You Powerful and Authentic written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carrie Kerpen Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success […]2018-01-1718 min
The Duct Tape Marketing PodcastWhy It Is Essential to Put Strategy Before TacticsWhy It Is Essential to Put Strategy Before Tactics written by John Jantsch read more at Duct Tape Marketing If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When […]2018-01-1118 min
The Duct Tape Marketing PodcastHow to Apply the Principles of Aikido to EntrepreneurshipHow to Apply the Principles of Aikido to Entrepreneurship written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Veltri Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor, and decorated Marine veteran. […]2018-01-1021 min
The Duct Tape Marketing PodcastTips for Attracting Local ClientsTips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]2018-01-0425 min
The Duct Tape Marketing PodcastWhy Local SEO is an Important Lead Generation ChannelWhy Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important […]2018-01-0327 min
The Duct Tape Marketing PodcastWhy Link Building is the New NetworkingWhy Link Building is the New Networking written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your site showing up when people search […]2017-12-2812 min
The Duct Tape Marketing PodcastA Systematic Approach to Creating Meaningful GoalsA Systematic Approach to Creating Meaningful Goals written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Colin Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host, among other things. He and I discuss his effective approach to goal setting. Gray creates and produces his own podcasts, helps others to […]2017-12-2722 min
The Duct Tape Marketing PodcastHow to Use Google AdWords for Local BusinessesHow to Use Google AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is the best approach for small local businesses, […]2017-12-2124 min
The Duct Tape Marketing PodcastHow to Market a Product Idea That Nobody Has Heard OfHow to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Lupton Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in a category of its own. […]2017-12-2024 min
The Duct Tape Marketing PodcastHow to Prepare to Sell Your BusinessHow to Prepare to Sell Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Watson Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions, which […]2017-12-1419 min
The Duct Tape Marketing PodcastWhy You Must Increase Your Negative ReviewsWhy You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]2017-12-1324 min
The Duct Tape Marketing PodcastBuilding a Business Around An Unmet NeedBuilding a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]2017-12-0725 min
The Duct Tape Marketing PodcastClaiming and Optimizing Your Google My Business ProfileClaiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to […]2017-12-0617 min
The Duct Tape Marketing PodcastHow to Use Social Media in 2018How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]2017-11-3015 min
The Duct Tape Marketing PodcastHow National Companies Can Get Friendly in Local Markets How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]2017-11-2919 min
The Duct Tape Marketing PodcastHow to Understand and Solve Your Customers’ ProblemsHow to Understand and Solve Your Customers’ Problems written by John Jantsch read more at Duct Tape Marketing If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners […]2017-11-2214 min
The Duct Tape Marketing PodcastWhy Nobody is Finding Your Content Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]2017-11-2131 min
The Duct Tape Marketing PodcastWant to Be Like Amazon?Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]2017-11-1629 min
The Duct Tape Marketing PodcastGetting What You Want in LifeGetting What You Want in Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […]2017-11-1523 min
The Duct Tape Marketing PodcastGet Rich Today by TeachingGet Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Danny Iny Podcast Transcript Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been […]2017-11-0928 min
The Duct Tape Marketing PodcastAn Introvert’s Guide to Putting Yourself Out ThereAn Introvert’s Guide to Putting Yourself Out There written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Morra Aarons-Mele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Morra Aarons-Mele, founder of Women Online and the mission list. She is also the author of Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home), and host of a podcast of […]2017-11-0827 min
The Duct Tape Marketing PodcastInvisible Influences that Surround UsInvisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]2017-11-0219 min
The Duct Tape Marketing PodcastHow to Turn Marketing Costs Into ProfitHow to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joe Pulizzi and Robert Rose Podcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, […]2017-11-0133 min
The Duct Tape Marketing PodcastUnlocking the Power of 80/20Unlocking the Power of 80/20 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Perry Marshall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design(BenBella) and Industrial Ethernet (ISA). He and I discuss the […]2017-10-2630 min
The Duct Tape Marketing PodcastCreating Memorable Moments for Your CustomersCreating Memorable Moments for Your Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses […]2017-10-2524 min
The Duct Tape Marketing PodcastThe Evolving Significance of SEO in Marketing TodayThe Evolving Significance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan Shure Podcast Transcript I’ve said it a number times over the last few years – SEO is […]2017-10-1924 min
The Duct Tape Marketing PodcastBe a Better Marketer by Finding Out What People Actually WantBe a Better Marketer by Finding Out What People Actually Want written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Ryan Levesque Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan […]2017-10-1823 min
The Duct Tape Marketing PodcastJohn Jantsch Interviews John Pollack2015-11-2420 min
The Duct Tape Marketing PodcastJohn Jantsch Interviews John Warrilow2015-04-2820 min
The Online Learning PodcastBBR075 - Duct Tape Selling by John Jantsch
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Business Book Review
Every Monday I read you an excerpt (normally the Introduction or first chapter from the revi...2014-09-1535 min