John Koetsier & Peggy Anne Salz

Shows

The Big Leap PodcastBayer CMO Patricia Corsi on engaging and retaining usersCould being uncomfortable be the key to acquiring, engaging, and retaining new users? In this episode we chat with Bayer CMO and Chief Digital Officer Patricia Corsi on comfort zones, stepping out of them, and making a significant impact with your marketing. That includes engagement and retention. Corsi, who does at least one thing every week to make herself uncomfortable, talks about how she’s used comfort zone escape routes to drastically change marketing for Bayer’s 100s of brands and businesses. She also chats with hosts John Koetsier and Peggy Anne Salz about personalization, the...2022-10-0636 min

The Big Leap PodcastPodcasts, marketing, metaverse500 million monthly downloads is not small. And that’s just the beginning of Conal Byrne’s ambitions. He’s the CEO of iHeartMedia’s Digital Audio Group, and he’s pretty sure that marketers are underestimating what audio can accomplish. And the metaverse, too. In this episode of CleverTap Engage hosts John Koetsier and Peggy Anne Salz chat with Byrne about growth, engagement, and partnerships. We also discuss scaling and the very best marketing advice he ever received. “CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shin...2022-10-0533 min

Mobile Heroes UncensoredWhy soft launches are getting so ridiculously hardFrom crazy success to favorite flops, we chat with veteran DoubleDown Interactive marketer Faith Price. Price tells us about soft launches, MVPs, app store featuring, and advice for a younger self, and talks about how getting the “grand tour” in marketing gigs was the perfect set-up for what she’s doing now … and maybe our privacy-safe future. Hosts Peggy Anne Salz and John Koetsier also quiz Price on one of her favorite success stories in mobile marketing: a declining game turned around by smart product development and smart marketing. Timestamps 0:00 Gaming a...2022-08-0831 min

The Big Leap PodcastEurope’s top ride-sharing appHow do you invent the future of mobility in the heart of Europe, when Uber and Lyft are at the top of everyone’s minds? A good start is bringing iconic brands like BMW and Mercedes together to create a ride-sharing experience that is exactly what Europeans want. In this episode of CleverTap Engage we chat with Thomas Zimmerman, the CMO of FREE NOW, one of the top ride-sharing companies on the planet with over 56 million customers in 170 cities. We chat about generating traction, building volume, and differentiating from competitors. We also get insight into how Free No...2022-07-2928 min

The Big Leap PodcastHow G.R.E.A.T. products drive engagement and retentionIs your product great? Maybe, but is is also G.R.E.A.T.? In this CleverTap Engage we chat with Jessy Hanley, VP of Marketing at Intuit, about how truly great products drive massive user engagement and high retention. The key: a product lifecycle that moves through 5 stages: Greet, Ramp, Evolve, Amplify, and Treasure. We also chat about the dangers of averages … heart metrics and head metrics … and the “happy path” for customers. “CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achi...2022-07-1947 min

Mobile Heroes UncensoredUA for Call of Duty: Learning from Activision’s senior manager of growth strategyDoes your creative drive targeting? Does your creative answer questions? Do you offer video ads like cinematic trailers for the CTR and gameplay videos for the retention? In this episode of Mobile Heroes Uncensored we chat with Activision’s senior manager of growth strategy Thanasi Chalkiadakis, who shares how he drives growth for one of the most iconic game franchises of all time, Call of Duty. With hosts John Koetsier and Peggy Anne Salz, we dive into: Mobile growth at Activision Working on Call of Duty Lifecycle marketing Creative strategy Targeting in an age of...2022-07-0829 min

The Big Leap PodcastWhat 2.5 billion purchases reveal about customer loyaltyWhat can 40 million customers and 2.5 billion annual purchases teach us about customer loyalty in the age of mobile? In this episode of CleverTap Engage, we chat with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases. And, of course, helps retailers and brands build more loyalty with their customers. Donahue shares insights on: E-commerce post Covid Apple’s ATT and iOS 15 Rewards-as-a-Service for customer loyalty Top signs of high-intent customers Location-based deals Segmentation by customer mindset and customer moments Brand vs performance What will never change about ma...2022-06-2428 min

Mobile Heroes UncensoredRoad trip Turkey: the new Silicon Valley of gaming?Why has Zynga bought no fewer than 5 Turkish game companies? Why are there so many significant success stories coming out of the Turkish game community? In this episode of Mobile Heroes Uncensored, Peggy Anne Salz and John Koetsier talk to 2 leading experts in Turkey’s emerging mobile gaming ecosystem. Batuhan Avucan, Founder & Managing Director at Mobidictum and Utku Altunkiran, User Acquisition Manager at Kidly talk about what’s happening, why Turkey’s gaming space is growing, and what publishers need to know about the Turkish scene. We also chat about moving from hyper-casual games to a subs...2022-05-2728 min

The Big Leap PodcastReal-time loyalty rewardsWhat does rewarding loyalty in real time do for customer retention? According to IncredibleBank CMO Leslie Osman, it treats your customers the way Google, Netflix, and our instant satisfaction digital world has trained them to expect. And that increases retention. In this episode we learn how real-time rewards improve results in ultra-competitive sectors. We chat about old-school customer service and new-school digital impact. And we discuss which communications customers (and app users) want to get and why … as well as how AI is helping marketers personalize and customize those communications. “CleverTap Engage” is a vide...2022-05-1325 min

Mobile Heroes UncensoredHow to scale your app for hypergrowth: 220M users and growingScaling to 220 million users is a pretty massive achievement. Helping over 30 million women get pregnant: also massive. And driving growth via content and curation is a pretty unique way to do it. In this Mobile Heroes Uncensored, hosts John Koetsier and Peggy Anne Salz chat with Aurelie Genet, who is VP Product and Engagement Marketing at Flo, the app that’s all about periods, ovulation, and pregnancy on the surface … but even more about wellness, health, and being your best self. Genet shares the gold on how product, user acquisition, and retention need to align and...2022-04-2231 min

Mobile Heroes UncensoredBetter admon than pre-IDFA? Here’s how …It sounds insane but one of the top ad monetization specialists in the world is confident that ad monetization is not dead … and that a blast-from-the-past ad unit with super-high CPIs is one of the ways to make it happen. In this episode of Mobile Heroes Uncensored we chat with Kelly Kang, currently a senior director at Pixel United (think Product Madness, Big Fish, and Plarium) and has held roles at both Zynga and Glu. She tells co-hosts Peggy Anne Salz and John Koetsier how ad monetization is far from dead and how monetization pros can still ge...2022-04-1526 min

The Big Leap PodcastRetention at center of growth engineBrian Balfour is the CEO of Reforge and the former VP of Growth at Hubspot. He knows growth marketing and retention marketing. So when he says retention is at the center of the growth engine, people sit up and listen. In this episode of CleverTap Engage, Brian talks about retention, benchmarks, measurement, some of the best examples of retention he’s ever seen, and whether you can engineer in retention or not. One thing he’s found? Category leaders always have the highest retention. And, when you drill down, retention is at the center of the growth engi...2022-04-0957 min

Mobile Heroes UncensoredThese ads outperform native content: here’s howHow do you get ads that outperform native content? There’s only one way today’s guest has achieved that, and it’s via influencer marketing on social platforms. “The best thing about TikTok is that you can get massive algorithmic distribution on ads, which I haven't been able to achieve in the same way on other platforms,” says today’s guest Aidan Quest. “So we'll have ads that will perform better than an influencer's content sometimes if the ad is interesting enough.” Quest leads JetFuel’s creator operations and business development. He spent 30 minutes with John Koetsier...2022-03-3124 min

The Big Leap PodcastBoosting cross-channel commerceHow do you boost sales, boost engagement, boost retention, and rebrand … all during a global pandemic? For the CMO of Africa’s biggest single-brand retailer, it’s all about moving where your customers demand. And they move quickly, especially when shutdowns interfere with in-person shopping. Mixing channels, enhancing mobile booking and sales, and being available in channels like WhatsApp make the difference. PEP sells 760 million items a year in 300 million transactions: not an easy business to turn on a dime. In this episode we chat about how PEP segments customers in 12 countries speaking 11 languages, engages with a...2022-03-0926 min

Mobile Heroes UncensoredHow to maximize in-app ad revenue: privacy, in-app bidding, and top tips to boost profitabilityIn-app bidding, waterfall, privacy, ATT … maximizing in-app ad monetization has probably never been harder. In this episode of Mobile Heroes Uncensored we chat with GSN Games (Scopely) VP Brian Truman about boosting admon and scaling revenue without negatively impacting user experience. In this episode: ATT and ads: how to still get top dollar Waterfall to in-app bidding: why and how Biggest factors impacting ad monetization performance The massive problem with test culture that no-one’s talking about Understanding and segmenting users The biggest mistake apps make in monetization 3 top tips to maximizing ad-based mobile monetization Host...2022-03-0936 min

The Big Leap PodcastiOS-subscriptionsiOS 14 and 15 are huge course corrections on how Apple is building its mobile operating systems. The former head of Google’s iOS app explains what’s changed, why, and how it impacts which apps can be successful in this edition of CleverTap Engage. His name is Nick Hobbs. After Google, he built a subscription news service which was acquired by Twitter, where he currently works in product. The key, Hobbs says, is that Apple has redesigned iOS to privilege ongoing user/customer relationships. In other words: subscription apps. The difference is between apps that are focused on aggr...2022-03-0539 min

Mobile Heroes UncensoredHow to boost sales in your mobile appYou gotta do your data homework, you have to look under the hood of all those fancy shiny marketing platforms, and you have to find channels that your competitors overlook. Those are just a few of the massive number of tips and insights for increasing sales in your retail app from Nico Winkelhaus, the Director of Digital Marketing at PAYBACK, Germany’s top loyalty program. (Little secret here: they see literally 5% of the entire nation’s commerce. Insane!) In this episode of Mobile Heroes Uncensored, hosts Peggy Anne Salz and John Koetsier chat with Nico abou...2022-02-1924 min

Mobile Heroes UncensoredSuper Bowl success: how to do retention-first mobile user acquisitionThere are not many retention-first mobile user acquisition specialists on the planet. While retention is important -- ok, essential -- most UA experts focus, naturally, on the acquisition of users. While retention matters, it’s more the product and DevOps teams responsibility. Not Miray Alanlar, Senior Product Marketing Manager at FOX Bet & PokerStars. She focuses first on retention, because getting a new user doesn’t even matter if that user is just going to churn out in a few hours or days. That means targeting is critical, onboarding is critical, engagement is critical, and user expe...2022-02-1631 min

The Big Leap PodcastPurpose, influencers, retention at TOMSTOMS makes shoes. They also make a difference, changing 100 million lives by donating ⅓ of profits to good causes. In this episode of CleverTap Engage we chat with Ian Stewart, the CMO and chief digital officer of TOMs. He’s led marketing teams at MTV, Coke, UGG, and Converse, and is an avid surfer. But he’s also an expert retention marketer, brand strategist, funnel designer, and influencer marketing expert. In this episode, we chat about selling via purpose, using influencer marketing in a totally new way, running different funnels for different customer segments, reinventing a brand...2022-01-2832 min

Mobile Heroes UncensoredHow Wattpad boosted programmatic ad revenue substantially90 million writers and readers connect on global storytelling platform Wattpad. Daniel Kenny-Godoy, Wattpad’s director for ad-ops and programmatic, boosted revenue substantially. But how? In this Mobile Heroes Uncensored Origin Story, hosts John Koetsier and Peggy Anne Salz chat with Daniel about ad operations' biggest challenges and opportunities, how to scale ad revenue while maintaining a great user experience, and the increasingly important topic of contextual vs behavioral targeting. Plus, we get his top 3 tips for ad monetization in 2022. Timestamps 0:00 Buyers and sellers 0:40 Idiots and geniuses ...2022-01-2534 min

Mobile Heroes UncensoredWhy incrementality is like heaven (but you can’t really go there)Is incrementality the answer to mobile marketing measurement’s crisis? Let’s be honest: mobile marketers exist on last-touch attribution, whether they’re using GAID, SKAdNetwork, or probabilistic methodologies. But declining signal on iOS has led some to suggest that incrementality is the answer. And there is a place for it. Today’s guest Moshi Blum of Beach Bum (owned by Voodoo) has been there and done that, and he has the scars to prove it. Armed with hard-won knowledge gained from leading user acquisition at Viber and being a country general manager for Adjust, Blum sha...2022-01-1828 min

Mobile Heroes UncensoredTop 3 tips for growing your mobile marketing career in 2022Everyone wants to grow. Today we’re learning from an expert, Vishal Korlipara. Vishal leads growth at Future, the fitness startup, and has held roles at Morgan Stanley, Credit Karma, and Intuit. He’s essentially not just a growth expert, but an expert at ending jobs successfully, transitioning to new roles successfully, and initiating new stages in his career. Hosts John Koetsier and Peggy Anne Salz chat with Vishal about ending well, when to switch jobs, how to start well, and Vishal’s unconventional but clearly effective top three tips for advancing your career in growth...2022-01-0428 min

The Big Leap PodcastMagic in marketing: your biggest source of competitive advantageWhat does Tesla’s “dog mode” say about the company? What about DoubleTree’s cookie on the bed. In this episode of CleverTap Engage, we meet the master of the dark arts of marketing, Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. It turns out that while we need science and data and testing in modern marketing, we also need magic. And the trick is to foster the magic while still learning from the science. Rory discusses customer journeys, direct m...2021-12-2854 min

Mobile Heroes Uncensored3 ways for mobile marketers to win in 2022 (and a recap of YAYs and BOOs from 2021)We have had a year. In some ways an awful, horrific, challenging year. In other ways a crazy, wacky, but growth-filled year. What happened? What did it mean? And, more importantly, how will mobile marketers achieve massive growth next year in 2022? In this episode of Mobile Heroes Uncensored, hosts John Koetsier & Peggy Anne Salz chat with Shamanth Rao, who has lead growth for games leading to acquisitions by GSN Games, Zynga, and GameLoft (!!!). He now runs Rocketship HQ and might just possibly have a podcast that maybe potentially a few people might listen too. (It may or...2021-12-2225 min

The Big Leap Podcast10 Golden Rules of Customer EngagementWhat if we had 10 of the best marketers on the planet each provide their best tip for customer engagement? Top executives from brands like IBM, Mastercard, N26, Clorox, Verizon, Acorns, Rovio, and HelloFresh? Well, that’s exactly what we did. The result: the 10 golden rules of customer engagement. Rovio COO Kieran O’Leary talks about understanding user motivations. HelloFresh chief brand officer Emma Baines talks about showing up, consistently, day after day. IBM global head of Watson Advertising and The Weather Channel Sheri Bachstein talks about maximizing value for subscription apps. And Mastercard CMO Raja Raja...2021-12-1425 min

Retention MasterclassNew Retention Masterclass! Finally! And ... pls come to the new show!Yes ... this is the first Retention Masterclass in 9 months! But Peggy & John are still doing shows ... just in a different place. And we want you to join usJoin the new show here:Apple Podcasts: https://podcasts.apple.com/ca/podcast/clevertap-engage/id1561102284Spotify: https://open.spotify.com/show/6XQFIWtQ5fcswHhLtvuo3mGoogle Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81NGQ4MGYyOC9wb2RjYXN0L3Jzcw==And other platforms:https://anchor.fm/clevertap-engage...2021-11-2906 min

Mobile Heroes UncensoredCPIs up. ROAS down. How to win in casual games in 2022, with Miniclip & FunoramaCPIs are up almost 50%. ROAS, of course, is down. Competition is now global, and almost everything anyone could ever think of has been turned into a casual game? So what do you do? Well, maybe NFTs. And, perhaps, acquisition for cross promotion. In this episode of Mobile Heroes Uncensored, hosts John Koetsier and Peggy Anne Salz chat with Miniclip director of performance marketing Jonathan Winters and Funorama head of business development David Pich. We chat chess (yep!) maximizing player value, engagement, retention, NFTs, cross-promotion, and even a little iOS vs Android.2021-11-1640 min

Mobile Heroes UncensoredSystematizing serendipity: How SocialPoint escaped a creative rut and evolved past one big winner adHow do you beat the best ad you’ve ever done? Last year SocialPoint lucked into their best ad ever and simply could not beat it. All they could create was variations on a theme, but with increasing creative fatigue, ads increasingly brought diminished returns. So mobile hero Danika Wilkinson built a process to systematize serendipity and become more creative on purpose. It worked, and as a result of that creative diversity, ROI increased 30% in just three months, and the team was able to increase retention by a further 25%. In this episode of Mobile Heroes Un...2021-11-1024 min

Mobile Heroes UncensoredHow frustrating ads helped this brain game hit top-20 most-downloaded in the USAShould you have beautiful ads? Oddball ads? Funny ads? In-your-face ads? How about frustrating, impossible, annoying ads with puzzles that actually have no solution at all ... and even feature a narrator making fun of your inability to solve them? That path less traveled led to a top-download 20 placement for brain game app Impulse, built by a small team in Ukraine. In this episode of Mobile Heroes Uncensored, hosts Peggy Anne Salz and John Koetsier chat with Impulse chief marketing officer Daria Opanasiuk to learn more about her strategy, and more about her story. Daria O...2021-11-0815 min

The Big Leap PodcastSegmentation & subscriptions for 200 apps & hundreds of millions of users at Maple MediaHow do you drive more subscriptions in your mobile app? Segmentation is one answer, and you can learn a lot about both segmentation and subscriptions when you manage over 200 apps with hundreds of millions of users. In this episode of CleverTap Engage, we chat with the VP of Marketing for Maple Media, Ashley Fauset. She manages marketing for literally hundreds of apps, is already building off-App-Store payment processing in view of the Epic Games-Apple lawsuit result, and is running lifecycle marketing for high-value app users in probably 10 different verticals. Her secret? Experimentation. Action...2021-11-0432 min

The Big Leap Podcast5 minutes with Ashley Fauset, VP Marketing at Maple MediaMaple Media has over 200 apps with hundreds of millions of users in dozens of verticals. Somehow, VP of marketing Ashley Fauset manages to not only keep them all straight but keep them all growing. Hosts John Koetsier and Peggy Anne Salz interviewed Ashley in-depth in a previous episode, but here's a little bit more personal and quick glimpse into what makes her tick, what drives engagement, her top tip for being successful in mobile marketing, and some of the most challenging as well as most rewarding chapters in her career. Plus, of course, Ashley's top...2021-11-0405 min

Mobile Heroes UncensoredBecoming the boss: How to level up in mobile marketingYou're smart, you're capable, and you're ambitious. But how do you level up and grow your game and add some rocket boost to your career? Start by checking out this podcast. We ask two top women in tech how they did it: where they started, how they climbed the career ladder, what strategies and tactics they used, and how they enlisted support from their managers and mentors. Chatting with co-hosts Peggy Anne Salz and John Koetsier are: - Jade Worobec, Head of Performance Marketing at the Meet Group - Katie Gill, Head...2021-10-2055 min

The Big Leap Podcast5 minutes with Emma Baines, chief brand officer of HelloFresh"5 minutes with" is a quick peek into the lives of marketing leaders. We ask a few more personal questions than in our full-length CleverTap Engage episodes. In this chat with the chief brand officer of HelloFresh, hosts John Koetsier and Peggy Anne Salz ask her about creative, growth, business impact, engagement, and retention. Topics we cover: - What was the most impactful creative you ever experienced in an ad? - What was the most difficult part of HelloFresh almost doubling in size in a year? ...2021-10-1610 min

The Big Leap PodcastHelloFresh: 84% growth via creative, segmentation, customer journeyHow do you grow 84% in a year and deliver 600 million meals globally? A lot has to go right, but you certainly have to have your branding and segmentation in order … and a good understanding of your customer journey. HelloFresh’s Global Director of Creative Services Emma Baines joins us for a chat through a pandemic year: mind-blowing growth, a creative refresh that was both desperately needed and -- thanks to COVID -- unfortunately timed, and creative that ties together the customer journey from ad to subscription to payment to delivery to consumption. “CleverTap Engage” is a video...2021-10-0533 min

Mobile Heroes UncensoredAlexander Ruban: UA Lead at Product Madness on influencer marketing, gaming, and attributionHow do you know when influencer marketing is working? How do you use influencer marketing to drive mobile user acquisition at scale? In this Mobile Heroes Uncensored: Origin Stores we dive deep with Alexander Ruban, UA Lead at Product Madness on influencer marketing, gaming, and attribution. We learn where he got his start, how he approaches influencer marketing, what works best, and how he measures effectiveness. As always, MHU is hosted by John Koetsier and Peggy Anne Salz. In this episode: 0:00 The challenge of influence marketing 1:30 Who is Alexander Ruban?2021-10-0221 min

Mobile Heroes UncensoredThe Godfather of growth + Stash + Gymondo on subscription successThe godfather of growth and two super women in growth from Stash (finance!) and Gymondo (fitness!) join co-hosts John Koetsier and Peggy Anne Salz for a seriously fun episode on maximizing subscription revenue. (OK, the "godfather of growth" is the guy who invented the Mobile Growth Stack. But he's still pretty awesome.) Our guests: - Kate Palmer, Director of Growth at Stash - Jenny Schmidt, Team Lead Social & Influencer Marketing at Gymondo - Andy Carvell, Partner & Co-Founder at Phiture We chat about getting money back from Apple, acronyms no-one knows...2021-09-2148 min

The Big Leap PodcastRovio CTO Kieran O'Leary on engagement, retention, and winning for over a decadeHow do you win in mobile for over a decade? How do you keep on churning out apps and games that succeed, year after year, and keep players engaged and retained for over a decade? No-one knows how better than Rovio. Rovio was founded in 2003: an eternity ago by mobile standards. Its iconic Angry Birds app was launched in 2009, hit over two billion downloads by 2014 and spawned multiple movies plus app spinoffs. Angry Birds 2, launched in 2015, has over 100,000 players who have been playing the game for more than six years. In this episode...2021-09-2016 min

The Big Leap PodcastGamification and personalization: how Acorns achieves 99% retentionCan you imagine mobile user retention of 99%? For most mobile marketers and developers, that’s fantasy land. Most who are struggling to boost engagement and retention have 10-20% user retention after a month, if they’re lucky. While it’s true fintech is a unique space, Acorns CMO James Moorhead reveals how he uses segmentation, gamification, and a sophisticated messaging and CRM strategy to fully engage every user and achieve almost unheard-of user retention numbers. We also discuss: The biggest hurdle with getting users to engage How to give u...2021-09-0924 min

Mobile Heroes UncensoredRoadtrip Germany: Delivery Hero, Flixbus, Soundcloud, & YazioMercedes, Oktoberfest, and mobile apps are what Germany is known for, right? Well, sort of. In this episode of Mobile Heroes Uncensored we chat with the top growth marketers at major German mobile first or mobile centric companies: Yazio, Soundcloud, Flixbus, and Delivery Hero. Our goal: drive great cars, drink great beer, and learn what makes apps successful in Germany. And, of course, what German mobile developers make better than anyone else. (We succeed in one of those ambitions.) Co-hosts John Koetsier and Peggy Anne Salz chat with: - Vincenzo Serricchio, Global Head o...2021-09-0758 min

The Big Leap PodcastVerizon’s Visible: differentiation, Kevin Bacon, & customer engagementEver felt six degrees from success? Visible Head of Brand Marketing Pearl Servat walks us through fixing customer engagement, winning with influencer marketing, and building engagement and retention through segmentation. And hiring Kevin Bacon, of course. Visible is a new kind of telecom, owned by Verizon, with a customer-centric brand and marketing. Getting and keeping mobile users is core to their strategy, along with an unconventional way of connecting with and retaining customers. Servat talks about her long history in Hollywood, and: - Trend-spotting - Making influencer marketing work 2021-08-3035 min

Mobile Heroes UncensoredSam's Club, Walmart, retail apps, fail whales and the world's best BBQ sauce ...Retail isn't easy but mobile retail has grown enormously over the past 18 months. We chat with the head of product and growth marketing at Sam's Club, part of the one of the world's largest retailers (yep, Walmart) and a former colleague, now retail app builder. We chat BBQ, augmented reality, growth post-COVID, and the vampires of the mobile world: QR codes. Guests: - Drew Frost: Head of Product and Growth Marketing at Sam’s Club at Walmart - Matt Hudson: founder of BILDIT, a mobile app e-commerce platform As always, co-hosts Jo...2021-08-2356 min

The Big Leap PodcastWinning direct-to-consumer with Clorox VP of Growth Vivian ChangHow do you win in direct-to-consumer? Clorox VP of Growth Vivian Chang is taking the consumer giant’s 50+ brands straight to the people with data science, predictive modeling, and deep data-driven insights. That means moving from general demographics to more precise psychographics to build subscriptions, work hand-in-hand with existing retail channels, and give millennial consumers the ultimate in convenience. And that requires building a holistic data pool across the CPG enterprise level and connecting all the dots from mobile and CRM and retail. “CleverTap Engage” is a video interview series featuring the globe’s most resp...2021-08-1730 min

The Big Leap PodcastMagical brands and stellar customer experiences with Patrick Stal, VP of Global Marketing at N2, a fast-growing fintech startupPatrick Stal, VP of Global Marketing at N26, a fast-growing mobile bank with 8 million customers across 25 countries, shares valuable lessons to create “stellar customer experience,” encourage loyalty and build brands to last. “CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier. About CleverTap: We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messag...2021-07-0917 min

Mobile Heroes UncensorediOS 15, Android 12, and mobile marketing inception as we chat segmentation & engagementExperts from CleverTap, Tier Mobility, and Delivery Hero share insight on segmentation and engagement while hosts Peggy Anne Salz and John Koetsier dish on mobile news, mobile heroes, and ... some very critical back-to-office protocol to utterly ignore as some companies start re-opening. Who's in episode 8 of Mobile Heroes Uncensored? - Timothy Lange, head of CRM at Tier Mobility - Marco Esposito, former Liftoff Mobile Hero and just out of Delivery Hero - Dave Dabbah, chief marketing officer at CleverTap - Simone Wong, CRM manager at Tier Mobility They dish on e...2021-06-151h 14

The Big Leap PodcastAdvertising is dead. Loyalty is dead. And brand needs rebranding, with Mastercard CMO Raja RajamannarAdvertising is dead. Loyalty is dead. "Brand" needs rebranding." Raja Rajamannar, the Chief Marketing & Communications Officer at Mastercard and author of the must-read Quantum Marketing, drops thought grenade after thought grenade in this third episode of CleverTap Engage. Raja explores what it means to build a brand, shares the kind of "da Vinci" marketers we need today, and shares what it’s like to be in a global marketing role during a global pandemic. CleverTap Engage is a video interview series featuring the globe’s most respected CEOs and executives, shining a lig...2021-06-1144 min

Low Code NinjasThe state of Low Code (and No Code)In this episode Peggy and John chat about Peggy's new report on the State of Low Code: what's coming, what she's seeing, and the different low and no code are making for both startups and established businesses ...2021-06-1115 min

Low Code NinjasLow Code Legends: 5 minutes with Lee Launches & Edmund Amoye of MyLaunchStashThis is Low Code Legends: quick hits with top people in low and no code. Today: Edmund Amoye and Lee Launches. Edmund is chief of community at TheOrbit; Lee is a freelance motion designer. Together, they have built MyLaunchStash, a platform for creators to share affiliate links. In other words, a platform that is built with low code and no code tools, for the low code and no code community. Very meta, but also very cool. They are both passionate and committed members of the low/no code community, and explain powerfully and...2021-05-2811 min

The Big Leap PodcastIBM & The Weather Company: AI, predictive analytics, retention, and moving to subscriptions with CEO Sheri BachsteinSheri Bachstein, CEO of The Weather Company (an IBM Business) and GM of IBM Watson Advertising, knows artificial intelligence (AI). Tune in to find out how The Weather Company uses predictive analytics, why it decided to embrace a subscription model, and how it all impacts customer engagement. “CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier. About CleverTap: We are a mobile user engagem...2021-05-2430 min

Low Code NinjasLow Code Legends: 5 minutes with Dan Parry, Head Of Product at TectonicThis is Low Code Legends: quick hits with top people in low and no code. Today: Dan Parry. Dan is one of the co-founders of a customer research company he founded along with his brother. He's had a varied career starting off by doing IT Support, moved in copywriting at advertising companies, then started a music tech company and a development company to bootstrap the music tech business. While being Head of Product at Tectonic, Dan is also the founder of Wellos – a platform to help creative wellbeing professionals monetize their audience, and CNTO of Ev...2021-05-1106 min

Mobile Heroes UncensoredMassive mistakes, free crypto, and how to market fitness apps with TRIQ, 7Mind, and Admiral MediaOnce again we gather 3 amazing mobile marketers and promise them free bitcoin for acting silly and spilling all their best tips. Of course, we never pay up. But we do get crazy-good insights into marketing fitness apps ... and dirt on their biggest mistakes, including one that locked a client out of Facebook and got someone fired. In this episode John Koetsier and Peggy Anne Salz chat with: Boris Manhart, CEO of TRIQ Marta Vogel, 7Mind Andre Kempe, Admiral Media We chat fitness (or lack thereof), ATT in iOS 14.5 (everyone needs to show it, apparently), Dogecoin...2021-05-0355 min

Low Code NinjasLow Code Legends: 5 minutes with Oleg Oksyuk, CEO of AllRight.ioThis is Low Code Legends: quick hits with top people in low and no code. Today: Oleg Oksyuk. While working in startups on the engineering side I created cool things like Adobe Flash Player for Embedded Linux and MPEG/H264 Video Streaming with Fast Forward and Rewind without bitrate increase (according to Apple engineers that was impossible). Then I started to found startups and switched to the business side with many ideas that failed after fast trials of 2-6 months (including Ethereal Lite - Create art with your bare fingers in the air) and modest...2021-04-1405 min

Low Code NinjasLow Code Legends: 5 minutes with Madhuri Maram, co-founder of Xperian & NocolocoThis is Low Code Legends: quick hits with top people in low and no code. Today: Madhuri Maram. Madhuri is a a co-founder at Xperian, an ecosystem for makers. She has 8 years of experience in design and started out as a UI Designer. She slowly fell in love with HCI, exploring the UI side first. Then she graduated to handle UX and Product Design and finally Product Management. Now she is choosing her "second innings," to be fully dedicated to no-code solutions. Madhuri loves problem solving, putting together a solution quickly. She describers...2021-04-0906 min

Mobile Heroes UncensoredRocking icons, shaking apps, and post-pandemic growth in fintech with Acorns, MoneyHub, Thimble, and Pawp2020 was a horrible year for the world, but as we got more virtual, many app verticals had a breakout year. How is that transitioning into 2021 in a confusing post-pandemic, still-pandemic, third-wave, partially-vaccinated reality? In addition to yanking their chains a little, we coax some amazing insight from Annica Lin, director of performance marketing and CRM at Thimble, Roberto Salem, Head of Growth at Pawp, Iain Russell, Head of Performance Marketing at Moneyhub, and Kyle Sausser, Growth and Partnerships Manager at Acorns. Plus, of course, we have a free Lambo to give away and bad jokes to tell...2021-04-0650 min

Low Code NinjasLow Code Legends: 5 minutes with Mike Kotlov, founder of IntellectoKidsThis is Low Code Legends: quick hits with top people in low and no code. Today: Mike Kotlov. Mike Kotlov is the CEO of IntellectoKids, a developer of educational apps and games for kids aged 3-7, which he founded in 2017. He previously founded Camopulse, a social networking app for teenagers, in 2013, and prior to that, had a background in investment banking.2021-04-0505 min

Low Code NinjasLow Code Legends: 5 minutes with Ben Tossell, founder of MakerPadThis is Low Code Legends: quick hits with top people in low and no code. Today: Ben Tossell. Ben Tossell is the founder of MakerPad, a two-year-old no-code education and networking platform with more than 2,500 members. He's also an investor in early stage low- and no-code tools through the rolling MakerPad Fund, which he launched last year. Previously, he was head of platform at Earnest Capital, a provider of early-stage funding to internet entrepreneurs. MakerPad was recently acquired by Zapier.2021-04-0504 min

Low Code NinjasUnlocking innovation in IoT via low code with Xerox's Momin MirzaCan low code help you build tools out of molten metal? Today, we’re chatting with an amazing leader from an amazing company ... one with literally 115 years of history inventing some of the most critical technologies we use today. The company is Xerox ... one of the few whose name became a verb. Xerox literally invented modern computing -- think the mouse, or WYSIWYG -- and now they’re re-inventing manufacturing, among other things. And guess what: low code and no code are helping. In this episode of Low Code Ninjas, Peggy Anne Salz...2021-03-3134 min

Low Code NinjasLow Code Legends: 5 minutes with Lacey Kesler, head of education at Adalo and founder of Women in No CodeLow Code Legends is our "5 minutes with" segment at Low Code Ninjas, highlighting the best and brightest in low and no code. Today, Lacey Kesler! Lacey Kesler is currently head of education at Adalo, a provider of no-code app building software. She's also the founder of Women in No Code, a collective providing resources, education and networking for women in visual development, and a co-founder of Visual Dev School a no-code education/training platform, where she is an instructor and co-hosts the Visual Developers Podcast.2021-03-2604 min

Mobile Heroes UncensoredIDFA, creative, astrology, and free Lambos for everyone with Wooga, Product Madness, and PlaystudiosIt's hard to understand why, but Liftoff ordered a second episode of Mobile Heroes Uncensored, with John Koetsier and Peggy Anne Salz. As usual, we totally screw it up only to be saved by our horribly great guests: Jason Conger, Head of UA, Wooga; Claire Rozain, UA manager, Product Madness; Melanie Zimmermann, Head of Marketing, Wooga; Assaf Shalev, Head of Creative Marketing, Playstudios. What we talk about, besides free Lambos and astrology? - IDFA (yep, still on that meal ticket) - Creative (apparently it matters) - Craft beer (sounds better than it...2021-03-2241 min

Low Code NinjasLow Code Legends: 5 minutes with Sandro Munda, CEO of Forest AdminLow Code Legends is a series of Low Code Ninja shorts: 5-minute episodes featuring legends in the low and no-code industry. In this episode we feature Sandro Munda. Munda is the CEO of Forest Admin, a SaaS provider of low code, stack agnostic admin panels for web apps, which he founded in 2015. Previously, he was a software engineer for several tech startups, most recently eFounders, and has an extensive background as a freelance developer 2021-03-1305 min

Mobile Heroes UncensoredInaugural. First. Seminal. Freakishly awesome: Mobile Heroes on IDFA and Tinder (sort of) and yeah, acronyms we hateThis very first episode of Mobile Heroes Uncensored is currently the best. And the worst. And it's definitely the funniest, with the most awfully good guests too. In this inaugural episode John Koetsier and Peggy Anne Salz chat to leaders from InMobi, Liftoff, Vungle, Singular, and Fyber and force them to reveal their deepest, darkest secrets, their ultimate fears and most private fantasies (ALL ABOUT THE INDUSTRY. WOW.) And yeah, we also talk IDFA and iOS 14 and why the best marketers won't suffer. Check it out in video form as well on Liftoff's website: https...2021-03-0651 min

Low Code NinjasLow Code Ninjas LEGENDS: 5 minutes with OnDeck's KP (Karthik Puvvada)Low Code Ninjas is about low and no code projects, ideas, technologies, and successes. With LCN LEGENDS, we're highlighting top thought leaders and influencers in low code, starting with Karthik Puvvada -- known as KP -- from OnDeck. KP's goal: helping 10x the number of ambitious no-code builders in the world. Links: https://www.beondeck.com/ https://www.linkedin.com/in/karthikpuvvada/ https://followanalytics.com/2021-03-0204 min

Retention MasterclassThe new mobile economy runs on subscriptions. How do you optimize them?Subscriptions are the new revenue. The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is or can be a subscription. Which means: if you want to win in the new economy, you’d better get good at driving subscription revenue.In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Vitaly Davydov, CEO and co-founder of Adapty.2021-02-2427 min

Low Code NinjasInside a no-code retail project: building an e-commerce mobile app with FollowAnalytics CPO Antony GardezWhat is it like to build a no-code retail mobile app? What are the steps, and what can you expect from a top-nothing no-code retail app development platform. In this episode of Low Code Ninjas, we go behind the scenes with FollowAnalytics' chief product officer Antony Gardez to under the steps and stages of building your next mobile retail experience.2021-02-2235 min

Low Code NinjasGoogle and low code: chatting with Amit Zavery, VP/GM and Head of Platform, Google CloudGoogle's not just self-driving cars, AI assistants, internet search, and email. It's much, much more ... including low code in the enterprise. We're talking healthcare, automotive, and many other verticals. We dive into the era of low code and what it's unlocking with Google's VP/GM and Head of Platform for Google Cloud, Amit Zavery. Topics include AI, enterprise, consumer, citizen developers, Google Cloud, low code (of course!), no code, and much, much more ...2021-01-1331 min

Low Code NinjasUnlocking fun for the next billion gamers - via low codeHow do we unlock fun for a billion underserved gamers? In this edition of Low Code Ninjas, Peggy Anne Salz and John Koetsier talk to Jason Chapman, Managing Partner of Konvoy Ventures, about unlocking creativity for the next billion gamers ... and the millions who will make their games with low code or no code platforms. People in major existing global markets have plenty of gaming options, Chapman says. But not everyone all over the world. So … if we need millions of new games, we also need something else ... millions of new game developers. ...2021-01-1130 min

Retention MasterclassApps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini WorldApps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark.Clark, who's led the company to over 350 million app installs and helped Sago Mini World transition to a subscription monetization model in 2017, shares how to ethically market and deliver apps for kids ... and how to deal with the fact that your user is one person, but your customer is another...2021-01-0330 min

Low Code NinjasLow Code Explosion: 74% of the top 50 retail apps in America are hybridWhy are 74% of the top 50 retail apps hybrid? Giant retailers like Amazon, Walmart, and Target offer hybrid apps. Tech companies like Etsy and Groupon publish hybrid apps. And so do brands like Nike. But why? In this special edition of Low Code Ninjas, Peggy and John chat about a report they just released: Low Code Explosion. We chat about what we learned, why companies are going hybrid (and low code!) and what the benefits are. Looking for the full report? Get it here: https://followanalytics.com/the-low-code-explosion/ 2020-12-1126 min

Retention MasterclassWhy NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churnForecasting leaky buckets is super-helpful whether you're adding new users to your mobile app or new customers to your SaaS startup. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Lift founder and CEO Dan Hestbaek.He works with companies in 90 countries to reduce church by an average of 30% and is able to predict church with astounding accuracy. But NPS is not a great measure, according to Dan.We chat about why ... the signs of churn ... the causes ... the solutions ... and how to stop churn before it even starts.2020-12-0729 min

Retention MasterclassMobile user retention: when you HATE HATE HATE paying for the same user again and again and againDan Beasley, co-founder of Viker game studio in London, is launching Who Wants To Be a Millionaire on mobile in December 2020. Peggy Anne Salz and I chat with him on this episode of Retention Masterclass.We chat about the new game, about retention-first mobile marketing, typical mistakes in mobile user retention, and his best advice for game designers and marketers. We also talk about aligning app design for retention, what to do after the Corona bump, and what's next in gaming ...2020-11-1921 min

Retention MasterclassBuilding subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS appHow do you build a viable subscription business? Well, knowing your customers' needs better than they do themselves is a good start.In this episode of Retention Masterclass, we chat with former Google product manager Nick Hobbs about retention, acquisition, and product strategy for subscription-based businesses. Hobbs worked on the Google self-driving car team and led Google's iOS app. In our discussion, he chats about what he's doing with Brief, his new subscription-based news services that is hot among millennials and is doubling in customer size every month organically, without paid advertising.The result: literally s...2020-11-1235 min

Low Code Ninjas500 million new apps: accelerating digital transformation and winning the talent warsVC, CEO, and Silicon Valley insider Joe Hurd unveils the secret weapon in digital transformation: low code development. Digital transformation is hard enough in ordinary times. Now we have COVID. And we don't have enough developers. Low code, however, can help ... and it's fueling a massive shift in how enterprise and retail companies are mobilizing for new customer needs and habits.2020-11-1026 min

Retention MasterclassRetention by design, with a Rovio art director: creativity, games, and keeping your usersWe tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention?In this episode of Retention Masterclass Peggy Anne Salz and I are talking with Tatu Petersen-Jessen, an art director at Rovio, about design and creative in mobile games from acquisition to retention.Rovio’s mission statement is to “craft joy with player-focused gaming experiences that last for decades.” That’s kind of amazing … decades. Most gaming companies don’t think like that … they think of a day, a week, a few months. Rovio’s thinking...2020-11-0631 min

Low Code NinjasOnce you go low, you can't go slow: DoTERRA VP of Innovation Seth WintersNative can be great. But low code offers a compelling combination of speed and power that can sometimes convert the most die-hard native fan and make him or her a low code evangelist. Seth Winters, VP of Innovation for DoTERRA, still likes native and mixes some native code into his low code projects. But low code saved him literally years worth of development. And going hybrid between low code and native turned out to be the best possible solution ... with huge speed improvements over his other options.2020-10-3025 min

Retention MasterclassMobile measurement in the age of privacy with Brian Krebs of MetricWorksAs every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so.Does that mean the end of mobile marketing measurement?Not according to Brian Krebs of MetricWorks. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian about measurement and retention in the age of privacy.2020-10-2838 min

Retention MasterclassFrom Batman to you: mobile app retention for UTILITY appsWe almost never talk about utility apps. That's odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many multiple billion-install apps in Utilities … think browsers, VPNs … search apps … and, of course emojis.Today, we’re going to fix that.In this episode of Retention Masterclass, Peggy Anne Salz and I chat with Oded Onn, the senior VP of growth marketing for AppsFlyer, and a former exec with Gett, an ride-sharing/taxi app.2020-10-2233 min

Low Code NinjasSanta loves low code: why this holiday is make-it-or-break-it time for retailersEvery year, Christmas is critical for retailers. But maybe more than ever before … this year, it’s literally life or death. This year’s holiday shopping season is literally off the charts. We’ve had 5 years of e-commerce growth in just months of COVID-19, and consumer behavior has shifted from in-store to digital. That consumer behavior shift means that retailers need to be digital first. That’s e-commerce, sure, but it’s especially mobile commerce. And it means brands need to get ready quickly, which only low-code development can enable. To dive in, we're joined by Sunil Rao...2020-10-2239 min

Retention MasterclassWhat can 120 million members and $1.7 billion in cash rewards teach us about retention?What can 120 million members and $1.7 billion in cash rewards teach us about retention? You’ve probably never heard of Prodege. But you’ve probably heard of SwagBucks, or MyPoints, ShopAtHome, CouponCause, or Shoply, or a bunch of other different brands. They’re all brands from Prodege, which connects brands and consumers around coupons and cash rewards for buying or taking action on a company’s offer. Prodege is a customer acquisition giant that has quietly become one of the world’s largest non-social and non-search marketing channels. With that kind of scale … you’d think they’d know a li...2020-10-0835 min

Low Code NinjasFITNESS SF: from locked-down gyms to a sophisticated, personalized, video-based fitness app and a whole new businessHow do you build 37,000 personalized gyms for 37,000 different people when Covid-19 hits ... and your San Francisco gyms are completely locked down? In this episode of Low Code Ninjas, John Koetsier and Peggy Anne Salz chat with FITNESS SF president Don Dickerson, whose gyms were completely shut down for six months. For 3 years, Dickerson had been trying to build a FITNESS SF mobile app. During COVID, he built one in 2 months, with personalized video, diet and wellness functionality, hooks into HealthKit and data from wearables, and much, much more, that will soon be a paid subscription-based...2020-10-0724 min

Retention MasterclassThe mobile user retention tech stack with Christian Eckhardt, CEO of CustomlyticsWe all know about the mobile growth tech stack ... but what tech stack do you need for world-class mobile user retention?In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Christian Eckhardt, CEO of Customlytics. Formerly from Delivery Hero, Christian is a mobile user retention expert. We chat about "CRM" for mobile, the tech that supports it, and messaging formats and channels that help.One quote from the show:"My co-founder and I, well I think it's fair to conclude that we never really have done anything else...2020-09-2532 min

Low Code NinjasLow code in the enterprise: How Bain makes full-featured internal apps for enterprise sales in weeksDoes low-code enable the impossible in enterprise? In this episode of Low Code Ninjas we chat with Greg Callahan, a partner at Bain. Via its account-management division Coro, Bain builds pixel-perfect apps for massive enterprise companies in weeks using a low-code platform, enabling what was impossible or just very expensive and very slow before. The result: massive increases in sales of 20-40%. And, as Greg explains, in a startup, you might be gunning for 100% growth. For the Disneys and Walmarts of the world, 20% growth is amazing. We chat about: - what...2020-09-1830 min

Retention MasterclassProduct is the new marketing: chatting with the chief product officer of CleverTapRetention is simple. But simple … doesn’t mean easy.In this episode of Retention Masterclass we chat with Vishal Anand, the CPO of CleverTap. Marketers spend a lot of time focused on how to retain users: what to do, when. How to onboard. What to show first. How to train. What messages to send. But sometimes, we forget the simplest things.It’s all about the product! It’s all about the user experience … the customer experience. I mean, technique matters and technology matters, but if you don’t have a good product ... TikTok isn’t...2020-09-1128 min

Low Code NinjasLow Code Ninjas: full-featured e-commerce app for top global brands in just weeks?This is the debut episode of Low Code Ninjas, where Peggy Anne Salz and John Koetsier explore the world of low code and no code app development. Our first guest: the founder of FollowAnalytics, Samir Addamine, who talks about low-code apps he's built for global brands include Jessica Alba's The Honest Company, Sephora, and the Hudson's Bay Company. Samir talks about the 3Fs of mobile commerce, the costs (and time factor) of building from scratch, and the top features the leading 100 retail apps on the App Store and Google Play share.2020-09-0923 min

Retention MasterclassFat funnels, marketing, and doctors that drive customer retentionAre fat funnels good, even for medical professionals?Every smart marketer knows that customer retention is about much more than marketing. So today we’re talking to a head of product. She happens to be Dr. Ruth Guthoff-Rechnagel from Doctor Care Anywhere and, as you can guess from the name, she's been pretty busy during the current Covid-19 period.So busy that, she says, her funnels are fat. In this episode Peggy Anne Salz and John Koetsier chat with Ruth about marketing, product, and -- of course -- retention.2020-08-2222 min

Retention MasterclassPicsArt: What acquiring 1 billion users teaches you about retentionWhat does acquiring a billion users teach you about retention?In this episode of Retention Masterclass Peggy Anne Salz and I chat about PicsArt, which is a true global phenomenon. It’s in the top .1% of apps in terms of installs, it’s hugely popular, and people have used it to create and share over 100 million pictures and images. But before you get a billion users, you have to start with one. And that means you need a value proposition that works, a funnel that’s solid, and a user experience that delivers. So we chat wi...2020-08-0643 min

Retention MasterclassHooked: how to build mobile habits for better user retention, with Fouad Saeidi from App Growth NetworkHow do you hook mobile users to maximize retention?In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Fouad Saeidi, the founder of App Growth Network. He's a gamer, he makes games, and he markets games ... so it's kind of the full meal deal.We talk about: - growth - monetization - retention (of course) ... a 40% jump, even - user engagement - gamification - habit formation - push notifications - key learnings - and, as al...2020-07-2333 min

Retention MasterclassBenchmarks are bogus and measurements are meaningless, with Brian Balfour of ReforgeAre benchmarks bogus? Is measurement meaningless?In this edition of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian Balfour about the perils of benchmarks and measurement.Brian was the VP of Growth at Hubspot, which now has almost 80,000 customers. He’s been a founder and an entrepreneur in residence. He’s also the founder and CEO of Reforge, maybe the best place on the planet for the best marketers to learn how to be even better.1We chat about: - retention - benchmarks - measure...2020-07-1651 min

Retention MasterclassSuperheroes of mobile: Getting, keeping, and monetizing users with the best in the businessHow do you grow your mobile business sustainably for the long term?In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsiertalk about what every mobile publisher wants: great users and great customers. And they don’t just want to get them, they want to keep them. And guess what … they also want to monetize them. So ... we interview a lot of retention heroes on this show and we figured it's time to start talking to some of the radioactive spiders that turn them into heroes. One company that helps publi...2020-06-2646 min

Retention MasterclassPersonalization is a plus in a pandemic: Ian Leslie, CMO of Industry WestHow do you get people to spend $3,000 online for a sofa they’ve never couchsurfed? And how do you increase sales while decreasing cost of customer acquisition?In this episode of Retention Masterclass Peggy Ann Salz and John Koetsier chat with Ian Leslie, CMO at Industry West. Industry West supplies modern furniture to the likes of Facebook, Airbnb, and Google ... and you! The company has seen consistent 25-30% growth over the past few years, and AOV for repeat visitors is massive. In a pandemic, their online-first retail sales approach is working better than ever.How?...2020-05-2939 min

Retention MasterclassMobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy CarvellAny mobile marketer wants better engagement and higher retention. One of the ways to get there is applying the right frameworks with the right tools to build and deepen connection with your users and customers. (It also helps to have a great mobile app ...)In this episode of the Retention Masterclass video podcast, my co-host Peggy Anne Salz and I interview the godfather of the mobile growth stack, Andy Carvell, a partner at the mobile growth consultancy Phiture. Yes, that mobile growth stack with no fewer than 58 separate boxes across multiple rows like Acquisition and M...2020-05-1646 min

Retention MasterclassDark arts & magic in marketing: Ogilvy vice-chairman Rory Sutherland on data and when not to use itYou don't get 7 million TED talk views for nothing. Rory Sutherland is the Vice Chairman of Ogilvy UK and the author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.”And we had a wide-ranging, crazy, seminal, wonderful, and entertaining discussion! A short list of the topics we hit:Why marketing is not physicsWhy linear thinking doesn’t make quantum breakthroughsWhy brands should START with retention before anything elseAlchemy and magicAB testing (yes, he uses data!)What...2020-04-3054 min

Retention MasterclassMasterClass' top marketing expert on Retention Masterclass: Thomas Hopkins, performance and lifecycle marketing manager at MasterclassYou're not seeing double. It is very meta, but we have a top exec from THE MasterClass ... the one with teachers like Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, and Gordon Ramsey ... on Retention Masterclass, the podcast. In this episode of Retention Masterclass, Thomas Hopkins, who leads performance and lifecycle marketing at MasterClass, speaking about: - subscriptions - offers - retention (of course!) - why they went full-meal deal on their subscription - the North Star metrics he lives by at Masterclass - what he...2020-04-1533 min

Retention MasterclassCustomer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable)Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony?Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about marketing, retention, and acquisition ... and the changes taking place with Coronavirus sweeping the planet.We discuss: - customer journeys - "messaging moments" - 3T: teams, tech, tactics - segmented by recency, frequency, and monetization - marketing spend and focus...2020-04-0442 min

Retention MasterclassMagnetic brands: attraction is the new acquisitionIf your brand disappeared tomorrow … would anyone care?Peggy Anne Salz and John Koetsier interview CleverTap's head of brand Charles Orlando. He's a 25-year veteran of marketing, branding, and telling stories, with stops at Cisco and Intuit as well as Humanity.We talk about: - what does "magnetic" mean for a brand? - how does a brand become magnetic? - what does "brand" really mean? and where does it really exist? - companies that are doing it right - brands that are doing it wrong...2020-03-2327 min

Retention MasterclassCustomer retention for on-demand services: learning from Uber and WagJessy Hanley has led marketing and retention roles at Uber and Wag, and she's now leading similar efforts at a multi-billion-dollar global brand.In this episode, Peggy Anne Salz and John Koetsier interview her to learn the secrets of retention in on-demand marketplaces, and she shares her insights on cohorts, peeling back the onion of what an app or service does, and much more.TOPICS INCLUDE: - segmentation via RFM: recency, frequency, and monetization - the GREAT product lifecycle: greet, ramp, evolve, amplify, and treasure - why you never jus...2020-03-1245 min

Retention MasterclassSolving customer retention 8,000 apps at timeAccording to AppsFlyer, brands are spending $60B this year to acquire new mobile users. But within a week marketers have lost nearly 66% of their users. That means 40 to 50 billion dollars will almost literally just go up in smoke.BUT ... if you just spent a fraction of those billions fixing retention … and building the kind of brand experience that would attract new organic customers … you’d be way ahead.Today we talk with Sunil Thomas, co-founder and CEO of CleverTap, which solves retention for more than 8,000 apps. How? He built a platform that enables individualization at scale...2020-03-0328 min

Retention MasterclassRetention is the new acquisition (and ... hello world!)The marketing world has gorged on acquisition over the past decade. Cheap VC money and an explosion of marketing technology for measurement and analytics have led brands to over-index on pulling in new users and new customers, and under-index on delighting those customers so that they'll stick around.After all, retention is the path to profit.This is the very first episode of Retention Masterclass, a podcast focused on keeping the customers you attract. We'll interview and highlight global experts from leading brands on exactly how you can achieve this too.2020-02-2504 min

Mobile PresenceMajor 2020 Tech Trends And The Seismic Shift From Acquisition To EngagementOur host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter "smart" tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead. For John, 2019 was the year of going viral as his posts on Forbes reached audiences in the millions. The future will see John embrace the power of "live" (his personal motto for 2020...2020-01-2035 min

Mobile Presence2019 Trends: The Move From Tracking To Trust--And The Challenge Of Having Too Much DataMobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies to balance data sharing and tracking—the foundation of superior and seamless customer experience—with the requirement to respect personal privacy. It’s just one of the mobile mega-trends John Koetsier—journalist, analyst, futurist and VP of Insights at marketing intelligence platform Singular—discusses with our host Peggy Anne Salz as they kick off the first show of the New Year. John also shares recent research around the ad partners you need to know and watch in 201...2019-01-0232 min

Mobile PresenceTop Marketing Technology Predictions And Trends You Can’t Ignore, Or EscapeAI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier--Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem--to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact - well - everything, and what you can do to up your game in 2018.Support this...2018-01-0338 min

Mobile PresenceMobile Apps: Connecting Customers At Scale And Driving Success For The Fortune 1000Host Peggy Anne Salz from MobileGroove welcomes John Koetsier - journalist, analyst and futurist - to discuss his recent research into the relationship between mobile apps, which allow immediate connection between companies and customers, and the level of success Fortune 1000 companies have achieved on the financial markets. He reveals compelling reasons why “winning in mobile means winning” and explains why over half (65.4%) of companies that demonstrate financial success are also leading their business category in how they interact with their customers on mobile. The episode also looks at mobile fraud and John’s insights into the massive amount - and impact - of m...2017-06-2130 min