Shows
Anewgo of New Home SalesHeart, Hustle & Home: Chris Hartley on Technology, Leadership & the Future of New Home Sales-138In this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one mindset shift that can change your entire career.Topics include:How Chris climbed from sales rep to Area PresidentWhy the "Heart and Hustle" mindset still winsLessons from leading during downturns and tech disruptionHow AI and automation will shape the future of salesThe difference between “selling a ho...2025-04-2947 minAnewgo of New Home SalesAI Revolution in New Home Sales: Myers Barnes Returns with Market Insights-136In this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builders should embrace AI technology now rather than wait, and how it will reshape the roles of online sales counselors and onsite salespeople 2025-04-1544 minAnewgo of New Home SalesAI & The Future of New Home Sales: Mastering Tech & Human ConnectionMissed our sessions at IBS? Join Anewgo’s CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session.From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we’ll explore how technology is reshaping builder marketing, sales, and leadership. You’ll learn how to:✅ Adapt marketing and sales strategies for AI-driven homebuyers✅ Create digital experiences that engage both bots and humans✅ Elevate your sales role by providing what AI can’t—human insight, emotion, and tru...2025-03-2557 minAnewgo of New Home SalesDigital Solutions for Home Builders: How NoviHome is Transforming the Buying ExperienceIn this episode of 'Anewgo of New Home Sales,' host Anya Chrisanthon sits down with Kody Smith, President and Co-founder of NoviHome. They discuss how NoviHome's digital platform is transforming the home buying journey from first contact to post-purchase. Kody shares insights on improving buyer registration, maintaining engagement throughout the building process, and reducing unscheduled site visits through better communication. Learn how technology is addressing longstanding pain points in the new home sales process and creating better experiences for both buyers and builders. 2025-03-1941 minAnewgo of New Home SalesYour Ultimate Guide to IBS 2025: Tips from Industry VeteransHere are all the mentioned events and sessions from the podcast:Sales CentralMentioned by multiple speakers as a key networking hubFeatures free food and drinksPrimary gathering spot for industry professionalsThe Sales RallyFeatures Kimberly Mackey, Keith McKinney, Anya Chrisanthon, John Palumbo and Cori Charles as speakers this yearThe NationalsAnnual awards ceremonyRecommended even for those not nominatedEvening formal event"Winner Tech's All" SessionPresented by Laura Hanson, Beth Byrd, Anna Howell, Cori Masters and Terrell Turner Topic: Tech-driven solutions for online sales and marketingFeatures previous Nationals award winners (silver and gold)2025-02-0424 minAnewgo of New Home SalesAI & Home Building: Transforming Marketing in the Digital Age-130Join Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on:AI's impact on sales and marketingThe power of personalizationBuilding a strong personal brandNavigating technological disruptionCrisis communication strategiesKey Takeaways:How technology is reshaping the home buying experienceThe evolving role of sales and marketing professionalsStrategies for leveraging AI and dataCreating meaningful customer connectionsPerfect for home builders, marketers, and tech enthusiasts looking to stay ahead of the curve.Mitchell Metz: Marketing Strategist & Home Building Marketing Expert...2025-01-2835 minAnewgo of New Home SalesYour Sales Center 2.0: Where Digital Meets Personal-129Discover how Anewgo's new Sales Center App bridges the gap between online and in-person home shopping experiences. Join Anya Chrisanthon, John Lee, and Beth Byrd as they discuss this intuitive platform that streamlines presentations, automates updates, and enhances the buyer journey - available now with your first community free.Key Features:Seamless Online-to-Offline ExperienceInteractive Site Plans & Virtual ToursReal-time Pricing & Customization ToolsInstant Custom PDF BrochuresSelf-guided Tour CapabilityComprehensive Analytics DashboardBenefits:For Sales Teams: Streamlined presentations, lead tracking, and personalized follow-upFor Marketing: Easy content updates and brand consistencyFor Builders: Higher engagement, better...2025-01-0755 minAnewgo of New Home SalesDigital Transformation in Home Building: Insights from Industry Expert Melissa MormanIn this episode, Anya Chrisanthon interviews Melissa Morman, Principal at Built for the Future, about the digital transformation of the home building industry. They discuss the challenges builders face, the impact of AI and the "sheconomy," sustainability trends, and innovative solutions like neobanking. Melissa shares valuable insights on viewing home building as retail, adapting to changing customer demographics, and the importance of events like the TecHome Builder and Housing Transformation Summit for industry growth.Melissa Morman is an accomplished executive whose career has spanned multiple industries. From executive roles in Fortune 500 companies to foundational roles...2024-10-1634 minAnewgo of New Home SalesMaximizing New Home Lead Generation: Insights from Realtor.com's Don Turner-123In this episode, Anya Chrisanthon speaks with Don Turner, National Sales Director for New Construction at Realtor.com. They discuss effective strategies for lead generation in the new home market, the importance of interactive content and transparency in listings, and how the homebuilding industry is adapting to changing buyer preferences and technological advancements. Don shares valuable insights on current market trends, the impact of AI and smart home technology, and the evolving relationship between homebuilders and realtors. 2024-09-2540 minAnewgo of New Home SalesThe Invisible Revolution: AI's Quiet Takeover of Home Building-122Join host Anya Chrisanthon for a mind-bending episode of Anewgo of New Home Sales. What begins as an exploration of AI in home building takes an unexpected turn, revealing a startling truth about the future of content creation. Discover how artificial intelligence is reshaping the industry and prepare to question everything you thought you knew about technology's role in real estate. 2024-09-1811 minAnewgo of New Home SalesThe Invisible Guest: A Construction Loan Conversation with a Twist-122In this special episode of Anewgo of New Home Sales, host Anya Chrisanthon presents an unconventional deep dive into construction loans. What starts as an informative discussion takes an unexpected turn, revealing a surprising truth about the future of content creation. Tune in for valuable insights on home financing and a thought-provoking revelation that will change how you think about media production. 2024-09-1717 minAnewgo of New Home SalesEnhancing Homebuyer Experience with Foundation: Insights from Derek Schairer and Luke Groesbeck-121In this episode of Anewgo of New Home Sales, host Anya Chrisanthon speaks with Derek Schairer and Luke Groesbeck, co-founders of Foundation. They discuss how Foundation's buyer experience platform is improving communication and engagement in the homebuilding industry, from the initial sale through post-close ownership. Learn about new digital tools for homebuilders, the importance of seamless customer experience, and how technology can benefit both builders and buyers in today's market.Derek Schairer brings over 15 years of expertise in the homebuilding industry, combining strategic leadership with forward-thinking vision. He began his career in sales and marketing at Lennar...2024-09-1253 minAnewgo of New Home SalesThe Visionaries Behind AI in Home Building: A Conversation with John Lee and Will Zhang-120In this special episode, Anya Chrisanthon sits down with Anewgo CEO John Lee and OpenHouse AI CEO Will Zhang to explore the human side of AI in the home building industry. These innovative leaders discuss their journeys into tech and home building, share insights on AI's current and future impact, and offer valuable advice for aspiring entrepreneurs. Gain a unique perspective on how AI is transforming the housing market and the visionaries driving this change. 2024-09-0549 minAnewgo of New Home SalesIlluminating Innovation: Wireless Lighting Solutions for Modern Homes-119Host Anya Chrisanthon sits down with Sean Vo, National Director of Sales at Levven Electronics, to explore cutting-edge wireless lighting control technology. Learn how this innovative solution is transforming the home building industry, offering enhanced flexibility and efficiency for builders while providing homeowners with customizable, smart lighting options. Discover the potential of this technology to streamline construction, reduce costs, and improve the home living experience.Making homes more affordable to build, purchase, and operate is the purpose everyone shares at Levven. They are all passionate about understanding, designing and manufacturing the products needed to help builders and...2024-08-2826 minAnewgo of New Home SalesCaniBuild: Transforming Home Construction with AI and Technology-118Anya Chrisanthon and John Lee of Anewgo host Timothy Cocaro, founder and CEO of CaniBuild, to explore the evolving landscape of homebuilding. This episode examines how AI and advanced technology are improving construction processes, enhancing buyer experiences, and helping builders scale their operations. The discussion covers innovative solutions to industry challenges, the future of online home purchasing, and the urgent need for technological adoption in construction. Listeners will gain insights into how embracing these advancements can shape the future of homebuilding.Tim Cocaro is the founder and CEO of CaniBuild, a technology company that provides innovative site...2024-08-1346 minAnewgo of New Home SalesFrom Problem to Solution: Building ZenHammer with Edwin Williams-117In this episode, host Anya Chrisanthon interviews Edwin Williams, founder and CEO of ZenHammer. Edwin shares his journey from mechanical engineering student to software entrepreneur, driven by a desire to solve communication problems in the construction industry. He discusses the development of ZenHammer, a project management and communication platform for contractors, and highlights the importance of industry involvement through organizations like NAHB. Edwin also offers insights on entrepreneurship, software development challenges, and the value of networking in the homebuilding industry.Edwin Williams is an innovative entrepreneur and software developer based in Johnson City, Tennessee. With a background...2024-08-0628 minAnewgo of New Home SalesHarnessing the Power of AI to Transform the Home Building Industry-115In this episode, Anya Chrisanthon is joined by Erik Cofield, VP of Builder Strategy at BuilderChain, to discuss how artificial intelligence is revolutionizing the home building industry. Erik shares real-world examples of how AI-driven solutions, enabled by platforms like Palantir Foundry, are helping builders optimize operations, reduce costs, and improve efficiency. From AI-powered construction trailers to predictive analytics for sales teams, Erik provides insights into the vast potential of AI and offers advice for businesses looking to embrace this transformative technology. Tune in to learn how your home building business can leverage AI to stay ahead of the competition...2024-06-1750 minAnewgo of New Home SalesFarewell to Sara Williams: Celebrating Her Impact and Journey at Anewgo-114In this special episode of Anewgo of New Home Sales, join hosts Anya Chrisanthon and John Lee as they bid farewell to their beloved colleague, Sara Williams. Reflecting on Sara's invaluable contributions during her tenure at Anewgo, they discuss her journey from the challenges of a startup environment to becoming an industry connector and a driving force behind the company's product development. Sara shares her most memorable moments and the qualities that have made her successful in her role. As Sara embarks on her next chapter, the team celebrates her impact and looks forward to the future of Anewgo.2024-06-0536 minAnewgo of New Home SalesUnraveling the Mystery of Online Home Buyer Behavior: Insights from the 4th Annual Mystery Shop-113In this episode, Anya Chrisanthon interviews Leah Fellows, founder of Blue Gypsy Inc., to discuss the findings from the 4th Annual Online Homebuyer Mystery Shop Report. Leah shares insights on the importance of having dedicated online sales counselors (OSCs), effective lead follow-up strategies, and the critical role of marketing in driving high-quality leads. The discussion also covers the decline in OSC usage among builders in 2023, the need for diverse communication channels, and the significance of adopting technology to improve the customer experience. Leah emphasizes the importance of focusing on lead quality over quantity and provides advice on how builders...2024-06-0348 minAnewgo of New Home SalesCarrie Deweese: Making a Difference in the Building Industry-112In this episode of Anewgo of New Home Sales, host Anya Chrisanthon interviews Carrie Deweese, a realtor from Tulsa, Oklahoma with a passion for making a difference in the building industry. Carrie shares her journey from lobbyist to real estate, her involvement with NAHB councils like PWB and 55+ Housing, and the importance of attending NAHB's Legislative Conference to advocate for housing issues. She also discusses the current housing market in Oklahoma, challenges facing new construction, and tips for builders looking to work with outside sales agents. Carrie's enthusiasm for creating positive change shines through in this engaging conversation. 2024-05-2935 minAnewgo of New Home SalesDiscovering the Power of Leadership and Networking in the Home Building Industry-110Don't miss this inspiring episode featuring Anya Chrisanthon and Mindy Lepp as they discuss their experiences in the NAHB Leadership Academy, the power of networking, and the importance of supporting women and young professionals in the industry through PWB and YP. Plus, discover a game-changing tip for boosting online reviews and learn about the upcoming Spring Leadership Meeting and Legislative Conference in Washington, D.C. Tune in now and take your career to the next level!Mindy Lepp is the Co-Founder for LEPPDESIGN, a full-service design and marketing firm based in St. Augustine, FL, but serving clients...2024-05-1531 minAnewgo of New Home SalesNavigating the Future of Real Estate Technology with Bobby Juncosa of Edgewise-Part 1-106Get ready to dive into the world of real estate technology with Bobby Juncosa, co-founder and CTO of Edgewise! In this exciting episode of Anewgo of New Home Sales, hosts Anya Chrisanthon and John Lee explore the cutting-edge solutions that are revolutionizing the home buying experience. From personalized online platforms to seamless collaboration between buyers, sellers, and agents, Bobby shares his vision for a more efficient and data-driven future. He also weighs in on the recent NAR settlement and its potential impact on the industry. Don't miss this opportunity to learn how Edgewise is paving the way for a...2024-04-0949 minAnewgo of New Home SalesEngaging and Keeping 55+ Prospects Happy: Insights from Rob Krohn of Epcon Communities-105In this episode of Anewgo of New Home Sales, Anya Chrisanthon sits down with Rob Krohn, VP of Marketing at Epcon Communities and Epcon Franchising. Rob shares his insights on the evolving 55+ home buyer demographic and how builders can effectively engage and keep these prospects happy throughout their journey.Key takeaways include:Understanding the differences between early wave boomers, late wave boomers, and early wave Gen Xers in terms of financial wherewithal and preferencesAdapting amenities and communal spaces to cater to the more individualistic Gen X buyersProviding tools and resources that allow prospects to self-direct their...2024-04-0234 minAnewgo of New Home SalesCreating Effective Sales Processes and Systems for Home Builders with Kimberly Mackey-104In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with her mentor and friend, Kimberly Mackey from New Homes Solutions. Kimberly shares her journey into the homebuilding industry and how she helps builders create effective sales processes and systems. The two discuss the importance of defining roles within a company, setting up visual pipelines, and using technology to automate and streamline operations. Kimberly emphasizes the need for accountability, realistic goal-setting, and having grace with oneself and one's team. She also touches on the recent NAR settlement and its potential impact on the industry. Builders...2024-03-2547 minAnewgo of New Home SalesUnlocking the Potential of AI in Home Building: Insights from Ilan Buckman, Founder of RTB AI-103In this episode of Anewgo of New Home Sales, host Anya Chrisanthon welcomes Ilan Buckman, founder of RTB ai, for an insightful discussion on the transformative potential of artificial intelligence in the home building industry. Ilan shares his expertise on how AI can streamline processes, enhance visualization, and improve customer service, citing real-world examples of businesses that have successfully implemented AI solutions. He emphasizes the importance of making AI accessible and user-friendly for construction professionals and offers his predictions on the future of AI in home building. Whether you're an AI skeptic or enthusiast, this episode provides valuable insights...2024-03-1835 min