Shows
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World1308: Agents of Good: Connecting with Donors Beyond the Typical Pitch with Creative Director John LeppA lot of nonprofits rely on mass messages and templated outreach that make donors feel like just another transaction. People want to feel like their support means something, not like they’re being hit up for cash on autopilot. When there's no real connection, even well-meaning appeals fall flat. But when a supporter feels seen and valued, everything shifts—the relationship becomes real, and the impact grows with it.
https://www.youtube.com/watch?v=gvM8hFlZQdc
John Lepp is a direct response marketing and design expert with 25+ years of experience helping charities connect with donors. As a partner at Agen...2025-05-1028 minMarketer of the Day with Robert Plank1308: Agents of Good: Connecting with Donors Beyond the Typical Pitch with Creative Director John LeppA lot of nonprofits rely on mass messages and templated outreach that make donors feel like just another transaction. People want to feel like their support means something, not like they’re being hit up for cash on autopilot. When there's no real connection, even well-meaning appeals fall flat. But when a supporter feels seen and […]
The post 1308: Agents of Good: Connecting with Donors Beyond the Typical Pitch with Creative Director John Lepp first appeared on Marketer of the Day with Robert Plank.2025-05-1028 min
Marketer of the Day with Robert Plank1308: Agents of Good: Connecting with Donors Beyond the Typical Pitch with Creative Director John Lepp2025-04-2128 min
The Valley Today on WMOV AMThe Valley Today (4/2/25) featuring Kelley Adcock and John David JohnsonJoe Stevens talks with Kelley Adcock of Main Street Ripley about some upcoming events, including storyteller Bil Lepp at the Alpine Theater on April 11 and the Ripley Chocolate Festival coming up later this month.Joe then talks with John David Johnson, agriculture specialist at West Virginia State University, about preparing your lawn mower for the mowing season.2025-04-0338 min
Tellwell: The PodcastA WellTold Minisode with John LeppIn this episode of Tellwell the Podcast, we’re joined by John Lepp from Agents of Good, a passionate advocate for creative fundraising and storytelling.John shares his journey from journalism and advertising to nonprofit direct mail fundraising and why art, vulnerability, and creativity are more essential than ever in nonprofit marketing. Plus, he gives a sneak peek into his upcoming session at WellTold: The Nonprofit Storytelling Conference.What You’ll Learn:Why creativity is a must for nonprofit storytellingThe power of direct mail in a digital worldHow to find and...2025-03-1818 min
Follow Your Dream - Music And Much More!Bil Lepp - Professional Liar, Storyteller, Humorist, Award Winning Children's Author, History Channel Host!To quote Monty Python: and now for something completely different. My guest is Bil Lepp, a Professional Liar, Storyteller, Humorist, Award Winning Children’s Author, and a History Channel Host. Enough said.My featured song is “To The Zoo!”. Spotify link.---------------------------------------------The Follow Your Dream Podcast:Top 1% of all podcasts with Listeners in 200 countries!For more information and other episodes of the podcast click here. To subscribe to the podcast click here.To subscribe to our weekly Follow Your Dream Podcast email click here.To Ra...2025-03-1227 min
Flimtan og fáryrði53 – Nazgúlaskrækir brjóstmylkingaNú beina Gunnlaugur og Ármann sjónum að sjálfum Richard Wagner og tveimur af þekktustu óperum hans, Rínargullinu og Valkyrjunni. Gunnlaugur rekur raunir sínar úr alþjóðlegum Wagner-hópum og síðan berst talið að jafnvel enn verri aðdáendum hans sem höfðu listamannsmetnað sjálfir. Eins ræða þeir Gesamtkunstwerk og „willing suspension of disbelief“, framburðarslekju, „verkamannaklassík“ og hið mikla dúettatímabil, ofstuðlun Wagners, áhrif hans á John Williams og JRR Tolkien, ægishjálma og grimmdarónæmi, lepp Óðins og Moshe Dayan, hundingja og brjóstumkennanlega dverga, háa f-ið og drengi í mútum, breytta endurtekningu o...2024-11-1355 min
Nonprofit Lowdown#310- Empathy Marketing with John Lepp🎧 Join me on this week’s episode of Nonprofit Lowdown as I chat with the amazing John Lepp, partner at Agents of Good, author of Creative Deviations, and the "Ted Lasso of fundraising"! 🏆✨
Together, we dive deep into the art of empathetic marketing and its crucial role in nonprofit fundraising. 💖
John shares his journey from journalism to direct marketing, emphasizing the power of direct mail in a digital age. 📨💌 He challenges us to rethink how we connect with donors, highlighting the importance of personal relationships over mere transactions.
Thi...2024-10-2843 min
What the FundraisingInjecting Curiosity and Creativity into Fundraising with John LeppThis episode is a must-listen for anyone looking to inject more curiosity and creativity into their fundraising efforts!Today’s guest is John Lepp, a partner at Agents of Good with over 25 years in direct response, marketing, and design. He is also the author of Creative Deviations, which highlights innovative donor communications worldwide. As an international speaker, John shares his expertise in infusing emotion and vulnerability into fundraising. Passionate about fostering genuine connections, he helps fundraisers engage more authentically with donors, leading to increased giving and loyalty.In this episode, you will be able to:
E...2024-08-1329 min
The Nonprofit MBA Podcast with Stephen HalasnikMarketing, Graphic Design, and Storytelling for NonprofitsThe importance of marketing, graphic design, and storytelling for nonprofits cannot be overstated. They are essential tools that help nonprofits to effectively communicate their mission, engage supporters, and drive action. You can maximize your impact and achieve your goals by developing a comprehensive marketing plan, creating consistent branding, and crafting passionate stories. Thus, through compelling storytelling and visually appealing design, your nonprofit can connect with its audience emotionally, making its cause more relatable and inspiring people to get involved. In today’s podcast, John Lepp from Agents of Good and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com/) discuss ma...2024-07-1639 min
The Apple SeedS7 E1: Eternal Rewards - Stories for the Whole Family by Donna Washington and Bil LeppGather your family to listen to stories about tricking others and the consequences of being a trickster.
(1:14) "Wicked John and the Devil" - Donna Washington tells a story based on the African American tradition, but with a North Carolina twist. A man progressively becomes older and crankier as the small town tells stories of his antics. When its his time to go, he is in for a rude awakening as the consequences of his despicable actions precede him.
(15:10) Sam Payne tells a story about an epic trick he planned with his brother and friends when he was a kid and...2024-06-2734 min
Anewgo of New Home SalesDiscovering the Power of Leadership and Networking in the Home Building Industry-110Don't miss this inspiring episode featuring Anya Chrisanthon and Mindy Lepp as they discuss their experiences in the NAHB Leadership Academy, the power of networking, and the importance of supporting women and young professionals in the industry through PWB and YP. Plus, discover a game-changing tip for boosting online reviews and learn about the upcoming Spring Leadership Meeting and Legislative Conference in Washington, D.C. Tune in now and take your career to the next level!Mindy Lepp is the Co-Founder for LEPPDESIGN, a full-service design and marketing firm based in St. Augustine, FL, but serving clients...2024-05-1531 min
The Intentional Fundraiser PodcastCreating Constellations of StoriesEver wondered how to make your nonprofit storytelling truly compelling? In our latest episode, I sit down with the brilliant Jen Love to explore the art of emotional storytelling in fundraising. Listen in as we discuss creating constellations of stories, embracing curiosity, and finding joy in the world of fundraising.Don't miss out on this insightful conversation! Click on the link below, hit play, grab your favorite beverage, and let's dive into the world of transformative storytelling.Here's to making an impact that goes beyond dollars!With tons of gratitude,2023-11-2952 min
Nonprofit Nation with Julia CampbellGetting More Creative In Your Fundraising with John LeppThis episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to www.jcsocialmarketing.com/bonterra “What kind of fundraiser do you want to be...2023-09-1339 min
iWave WaveCastWaveCast Episode #9 - John LeppJoin T. Clay Buck and John Lepp, Partner, Agents of Good for our ninth episode of the iWave WaveCast!Connect with John: https://www.linkedin.com/in/johnlepp/ Agents of Good: https://agentsofgood.org/Check out John's upcoming webinar Creative Deviations: Infusing your marketing and fundraising with more creativity!See more from iWave: https://www.iwave.com/Visit our website and blog, follow us on Twitter and 2023-03-1509 min
Confessions with Jess and CindyWorking together for over 20 years with Jen Love and John Lepp"This is a long game. Everything in life, every relationship we have with our best friends is a long game. If you try to turn to your short game, you just cannot win. And unless you're capable of investing in the long game and yes, looking for quick wins, I just don't think you can have a very successful long business life." - John LeppJen Love and John Lepp are the founders and strategic leads of Agents of Good, a strategic and storytelling firm that supports nonprofits in telling better stories and connecting with donors...2023-02-1645 min
The Jim Rutt ShowCurrents 078: John Ash on AI Art ToolsJim talks with John Ash about his use of AI art tools and their implications for society...
Jim talks with John Ash about his use of AI art tools and their implications for society. They discuss the basics of how the latest models work, using AI to communicate complexity, removing noise from noise, style transfer, pursuing knowledge for the sake of knowledge, expressing complex ideas through images, iterative de-noising in human conversation, stochastic gradient descent, receptivity to meaning, latent spaces, a high-order taxon of creative iteration, songwriting, finding the ideal number of iterations, stylistic interpolation, Cognicism, attribution & sourcing, citations in...2023-01-041h 06
Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutionsdirect mail isn’t dead with John LeppAnd the small charities can slow down a little bit and stop automating. I remind people that direct response, whether it's direct mail or if it's online, I don't care what it is. It is an opportunity for conversation. You are talking to other human beings that we call donors. And that's an opportunity to have something, a meaningful connection with someone who wants to help you achieve your goals. And just like relationships are in real life. - John Leppdirect mail isn’t dead with John LeppIn today’s episode, we a...2022-12-1227 min
The Glenn ShowSteve McIntosh – The Cultural Dimensions of American Conflict Normally this week I would post a conversation with John McWhorter. However, due to unforeseen circumstances, we were unable to record. He’ll be back next week. This week, I’m presenting my conversation with Steve McIntosh, President, Co-Founder, and Director of the Institute for Cultural Evolution. I’ve already spoken with two ICE fellows this year—Stephanie Lepp and Greg Thomas—so this TGS episode constitutes a continuation of the series. I ask Steve about his latest book, Developmental Politics: How America Can Grow into a Better Version of Itself, which he delivers as a primer on “cultur...2022-09-021h 12
Dynamic NonprofitsDNP Deep Dive: Creative Deviations w/ John LeppJohn Lepp, Founder of Agents of Good, returns to the program to talk about his exciting new book "Creative Deviations" and the 12 deviations which hold the keys to unleashing the non-profit sector's full potential.
Topics Discussed Include:
- The inspiration behind "Creative Deviations" and what John hopes the industry takes away from the book
- Why non-profit "branding" is a myth
- Why outer envelopes are so critical for success in fundraising and how to fully optimize their impact
- Tips for expressing gratitude to donors
- Is...2022-07-071h 00
The Build Good Fundraising Podcast#59: Creative deviations in fundraising, with John LeppSend us a textWhat does a person get when they make a gift to charity? Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are.And what they get in return is the way you treat them…and communicate with them…and update them. So, isn’t it our duty to put a lot of thought and care into our donor communications? Don’t we owe it to our community of supporters—and the people we serve—t...2022-06-1543 min
Doomer OptimismDoomer Optimism x Future Fossils Cross-Over Event!On this very special Doomer Optimism interlude, we drop in on our intrepid hosts, Ashley Colby and Jason Snyder, as they mix it up with Michael Garfield and the folks at Future Fossils. It was such a tremendous conversation that we figured we should crosslist on both podcasts. So, enjoy, and be sure to subscribe to Future Fossils!
Here are the show notes from Future Fossils:
Be forewarned: This latest episode is some extremely heady stuff. But thankfully, it's also full of heart and soul...
2022-05-261h 36
Plain Talk332: Dem Sec. of State candidate says "election integrity" is Republican code for "voter suppression"Jeffrey Powell is an administrator at Mayville State University and the Democratic-NPL candidate for Secretary of State. He was endorsed by the party's executive committee (he made a late decision to run so didn't attend the party's state convention in Minot) and in November will be facing off against one of two potential Republican candidates. State Rep. Michael Howe is squaring off with Bismarck mechanic Marvin Lepp in the NDGOP primary. Powell has been watching that race, and on this episode of Plain Talk, said it frustrates him when the Republican candidates talk about "election...2022-05-2057 min
The Nonprofit Show'Creative Deviations' Nonprofit's Can MakeAuthor and nonprofit marketing expert John Lepp presents his new book on how it's more often the small things nonprofits do that better their connections and messaging with others who already want them to succeed. Fostering and taking advantage of these unique detail opportunities is the key.Watch this episode on video: https://vimeo.com/711786886This is a recent episode of The Nonprofit Show --the Nation’s daily live streaming broadcast where the Nonprofit and Social Impact Community comes together. Each weekday the hosts and their guest experts cover current topics-- from mon...2022-05-1929 min
Tales from Rat CityBallarat Avenue of Honour- Audio Tour
This tour was originally released in 2021, as a series of episodes to be listened to while walking the Ballarat Avenue of Honour. The episodes can be found individually at https://honouringouranzacs.com.au/page/lucas_girls#AudioTour
This audio podcast series tells the stories of the men and women who served in ‘the war to end all wars’ and the lives of those on the home front who commemorated them with the planting of Ballarat’s unique Avenue of Honour and Arch of Victory. A stretch of nearly 4000 trees with each representing a man or woman who served...2022-04-2500 min
Tales from Rat CityBallarat Avenue of Honour- Audio Tour
This tour was originally released in 2021, as a series of episodes to be listened to while walking the Ballarat Avenue of Honour. The episodes can be found individually at https://honouringouranzacs.com.au/page/lucas_girls#AudioTour
This audio podcast series tells the stories of the men and women who served in ‘the war to end all wars’ and the lives of those on the home front who commemorated them with the planting of Ballarat’s unique Avenue of Honour and Arch of Victory. A stretch of nearly 4000 trees with each representing a man or woman who served...2022-04-2500 min
Super Entrepreneurs PodcastWinning Donors with John LeppJohn Lepp is a marketer, designer, and partner at Agents of Good, a fundraising company established in 2009. The collaboration solely focuses on donor love. They work with charities in Canada, the US, and even at international levels. In this episode, John gives us an insight into what it takes to win donors and why it is important to put up a compelling story out there. Tune in and get to know why you are not winning donors. Who is Agent of Good? John says that they are basically storytellers. They help or...2022-02-0119 min
America's Cannabis ConversationS3.E12. Consumer Evolution. Cannabis for Seniors. Legalization Pioneer Eddy Lepp. Equality in Reform.Consumer Evolution in the Cannabis MarketJohn Kagia works at New Frontier Data as the Chief Knowledge Officer. They have a new consumer survey that tells us about trends and attitudes in the US. New research delved more deeply into the study of consumer practices and these updates were released last month in their ‘2021 US Cannabis Consumer Evolution Report.’ Listen in for their finding and what this information can mean to you.Cannabis for SeniorsDr. Beverly A. Potter is a psychologist specializing in career and workplace issues, like overcoming job burnout, self management and self-leadership, medi...2021-06-191h 00America's Cannabis ConversationConsumer Evolution in the Cannabis MarketJohn Kagia works at New Frontier Data as the Chief Knowledge Officer. They have a new consumer survey that tells us about trends and attitudes in the US. This was to find how the consumer evolved over the past few years. They began with focus on the cannabis consumer based on their findings in 2018. Research went on to find why they are consuming and how legalization and the opening of legal markets changed their relationship with cannabis. This new research delved more deeply into the the study of consumer practices and these updates were released last month in their '2021 US Can...2021-06-1613 minAmerica's Cannabis ConversationConsumer Evolution in the Cannabis MarketJohn Kagia works at New Frontier Data as the Chief Knowledge Officer. They have a new consumer survey that tells us about trends and attitudes in the US. This was to find how the consumer evolved over the past few years. They began with focus on the cannabis consumer based on their findings in 2018. Research went on to find why they are consuming and how legalization and the opening of legal markets changed their relationship with cannabis. This new research delved more deeply into the the study of consumer practices and these updates were released last month in their '2021 US Can...2021-06-1613 min
Dynamic NonprofitsDNP Deep Dive: The Science of Direct Mail w/John LeppA successful direct mail appeal is much more than paper and ink. When a donor responds to a letter it’s due to the successful culmination of many elements ranging from the logo on the outer envelope to the size of the check boxes on the reply. John Lepp is a partner at the Agents of Good fundraising agency and a noted direct mail enthusiast. In this interview, John breaks down the critical components of a direct mail package and provides vital tips for A/B tests which can help rescue your direct mail program or take it to th...2021-01-1950 minThe Build Good Fundraising Podcast#25: John Lepp — How to use design to raise more moneySend us a textA lot of direct response fundraising advice focuses on creating effective strategies, messages and donor journeys — but we rarely talk about the design of our fundraising. In fact, many organizations outsource the design of their fundraising to graphic designers who know a lot about how to make things look pretty, but know nothing about fundraising or how donors make decisions. The truth is, good fundraising design is less about how something looks, and more about how something works. To help us design fundraising materials and as...2020-12-0245 min
The Apple SeedJack and the New GroundWhat was your first-ever job? Was it an easy dream job? Or was it hard and tedious? Whatever it was, we can promise it was easier than Jack’s first job, because in today’s story by Tim Lowry, Jack tries to make money for his family by slaying giants for the king. We’ll also hear adventures by Bil Lepp, Sarah Malone, and John McCutcheon. On today’s episode, enjoy the following:“Fire! Fire! Pants on Liar!" by Bil Lepp (12:24)Bil Lepp is a five time champion of the West Virginia’s Lair Contest. Knowing this informat...2020-10-0256 min
The Apple SeedJack and the New GroundOn today’s episode, enjoy the following: “Fire! Fire! Pants on Liar!" by Bil Lepp (12:24) “Jack and the New Ground” by Tim Lowry (13:58) “The Innkeeper’s Clever Daughter” by Noa Baum (11:32) “Holding Up the Sky” by Sarah Malone (3:31) "Mail Myself to You" by John McCutcheon (3:28) "Stereotypical Clergy" by Bil Lepp (3:24)2020-10-0256 min
Vakfolt podcastThe Mummy (A múmia) 1932 vs. 1999 - vendégünk Lepp TündeMegkezdjük a Vakfolt versus, vagyis a nyári különkiadásunk negyedik évadját. Az idei témánk: filmek, és az évtizedekkel később készített feldolgozásuk. Minimum 25-30 éves eltéréssel remake-elt alkotásokat fogunk megnézni. Az első páros egyben a legtöbb idő elteltével készült remake is az évadunkban. A The Mummy eredetileg 1932-ben került a mozikba Boris Karloff főszereplésével. Bár A múmia címmel készültek további filmek is az eltelt időben, de Imhotep csak 1999-ben jelent meg újra a vásznon, Arnold V...2020-06-251h 32
I'm Here WithSANDI SOMERS A FEMALE DIRECTOR MAKING CHANGE FOR WOMEN IN FILMAs soon as we heard Sandi was working on her passion project with Scott Lepp, we had to call her and share her good news with you all.
Independent award-winning filmmaker Sandi Somers is a native of Cape Breton Island who for over two decades has been residing in Alberta. She has worked in Canada and Europe for the past 25 years as a filmmaker, theatre artist, and educator. Sandi's work often revolves around challenges within human nature, discovery of truth, while addressing themes of connection.
Sandi's work has been featured across North America and in festivals worldwide such as...2020-06-0900 min
Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutionsunlocking the power of design to raise more money with John LeppWhat causes you to open that envelope from a charity? What is going through your mind as you decide to read on? Or make a donation? Wouldn’t it be great if you could unlock some of the secrets that influence your donors' behaviours as they think about giving to your organization?Today’s podcast guest is John Lepp and he is going to be sharing how you can use design to influence your fundraising outcomes - ie: raise more money! But good design isn’t what we like, it’s what works. So through away your personal...2020-03-0944 min
Hey, LaGrange!21. Bil Lepp of the Azalea Storytelling FestivalHey, LaGrange!... My interview this week is another Azalea Storytelling Festival storyteller. His name is Bil Lepp. Bil hails from West Virginia and is an ex-Methodist minister. However, he’s a minister in the same way John Green was an episcopal chaplain. It was just for a short time, and he was completely unordained.
Lepp also won a lying competition. Shocking, I know right! I won’t steal any more of Bill’s thunder though.
This week’s interview is VERY short. The shortest I’ve done yet. Both Bill and I were pressed for time so we had to snap it ou...2020-03-0624 min
Fundraising is BeautifulThe Power of Donor Love: Interview with Jen Love & John LeppYou'll be equipped and inspired by this interview with Jen Love and John Lepp of Agents of Good in Toronto. They are powerful spokespersons for the idea and practical expression of loving donors. You'll learn how Courier font is a practical tool for donor love, why innovation in fundraising so often doesn't work, why ugly powers great fundraising, and how fundraisers can take care of themselves in our sometimes emotionally draining work.2018-08-0850 min
NPR's Mountain Stage913- John Oates, Tyminski, Lilly Hiatt, Danny Barnes and Bil LeppJohn Oates and The Good Road Band, Tyminski, Lilly Hiatt, Danny Barnes and Bil Lepp, live on Mountain Stage with Larry Groce. Episode #913 was recorded at the Creative Arts Center in Morgantown, WV. Visit MountainStage.org/shows to plan a trip to come see us live.
2018-03-192h 31NPR's Mountain Stage913- John Oates, Tyminski, Lilly Hiatt, Danny Barnes and Bil LeppJohn Oates and The Good Road Band, Tyminski, Lilly Hiatt, Danny Barnes and Bil Lepp, live on Mountain Stage with Larry Groce. Episode #913 was recorded at the Creative Arts Center in Morgantown, WV. Visit MountainStage.org/shows to plan a trip to come see us live.2018-03-192h 31
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | AssociationsDP 041: Looking at Marketing Through a Donor Lens with John LeppJohn Lepp's priority is to champion donors at every single turn. At Agents of Good, John focuses on the pure fundamentals of direct response and gratitude towards donor action. This week Beth gets to confer with a fellow designer on the role of marketing and the impact of design in donor communications.2015-02-2546 min
Popkult, csajok, satöbbi » podcastsJohn, Joan és Sherlock – a 2. epizódÜdv az első adás után visszatérő törzshallgatóknak és azoknak is, akik most találkoznak először a Popkult, csajok, satöbbi nagyszerűségével. Második adásunkban tovább folytatjuk a brit témák kivesézését, méghozzá minden britségek legbritebbjével – azaz, amint már a címből is kiderülhetett, legfrissebb eszmecserénk tárgya Sherlock Holmes. Az apropót a Sherlock 3. évada adta, amelyet január elején vetített … Bővebben: John, Joan és Sherlock – a 2. epizód2014-02-1349 min
Popkult, csajok, satöbbi » podcastsJohn, Joan és Sherlock – a 2. epizódÜdv az első adás után visszatérő törzshallgatóknak és azoknak is, akik most találkoznak először a Popkult, csajok, satöbbi nagyszerűségével. Második adásunkban tovább folytatjuk a brit témák kivesézését, méghozzá minden britségek legbritebbjével – azaz, amint már a címből is kiderülhetett, legfrissebb eszmecserénk tárgya Sherlock Holmes. Az apropót a Sherlock 3. évada adta, amelyet január elején vetített … Bővebben: John, Joan és Sherlock – a 2. epizód2014-02-1349 min