Shows
The BB&J Podcast#420: Damage ControlIt seems like everyone has been talking about Will Smith and Chris Rock's confrontation at this year's Oscars. This week, I wanted to provide some context and takeaways from this. Managing a brand is incredibly important, and curated content is incredibly powerful online.
Today, We Discuss...
0:00 - 0:24 Takeaways from the Oscars
3:19 - 3:49 Adding context to content
5:15 - 5:39 Humanizing your brand
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2022-04-0406 min
The BB&J Podcast#419: The Creator of the Gif Steve Wilhite Passes Away at 74On March 14, 2022, gif creator Steve Wilhite passed away near his home in Milford, Ohio. Wilhite created the GIF file format in 1987 while he was at CompuServe. This week, I wanted to reflect on the legacy of his work, and go over compatibility of different file formats.
Today, We Discuss...
0:00 - 0:24 The death of Steve Wilhite
4:13 - 4:35 Video formats
6:52 - 7:20 Converting file formats
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2022-03-2807 min
The BB&J Podcast#418: How Law Enforcement is Fighting Crypto CrimeHow Law Enforcement is Fighting Crypto Crime
In February, rapper Heather R. Morgan, known as Razzlekhan, and her husband were arrested for their alleged involvement in laundering billions of dollars worth of stolen bitcoin. In recent months, law enforcement has been cracking down on crypto crime using the very features that made crypto popular. This week, I go over some common forms of crypto crime, and how the blockchain has been used to prosecute it.
Today, We Discuss...
0:33 - 0:59 The Heather Morgan case
2:28 - 2:57 How law enforcement fights crypto crime
4:55 - 5:25 Common...
2022-03-2105 min
The BB&J Podcast#417: Social Media Platform Updates in 2022If you are noticing your existing content strategies are not working like they used to, you aren't alone. Last year, several social media platforms announced major changes in content focus and the kind of topics served to users. This week, I go through three major platform's changes, and give strategies to adapt your content in 2022.
Today, We Discuss...
Shifting Focus on Instagram
Content Moderation on Tik Tok
Shortform Expansion on YouTube
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2022-03-1409 min
The BB&J Podcast#416: What IS the Metaverse?These past few months, you have likely heard the term 'Metaverse' thrown around. You may have heard a lot of hype - and criticism - about this futuristic-sounding network. But what IS it, really? This week, I'm cutting through the talk to figure out what exactly it is and does.
Today, You'll Learn:
0:50 - 1:07 What is the metaverse?
1:47 - 2:15 How does it work?
5:03 - 5:23 Where is it going?
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2022-03-0706 min
The BB&J Podcast#415: 3 Tips for Content CreationVideo is the ultimate form of content, and will consistently perform well across platforms. Make content online! If you take anything away from this week, let it be that. It doesn't have to be perfect, it just has to be.
This week, I'm going over my top 3 tips for businesses wanting to get into or expand content creation. This is something that any brand looking to market online should invest in.
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2022-02-2802 min
The BB&J Podcast#414: Texas Sues Meta Over Facial RecognitionLast week, the State of Texas filed a complaint against the Meta company, alleging that Facebook "unlawfully captured the biometric identifiers of Texans for a commercial purpose without their informed consent...and that Facebook engaged in false, misleading, and deceptive acts." This, like several other cases we've seen this year, appears to be connected to renewed calls to data handling and privacy reforms for these companies.
Today, We Discuss...
1:23 - 1:48 The CUBI and DTPA
3:23 - 3:50 The future of facial recognition
You can read the full suit here: https://texasattorneygeneral.gov/sites/default/files...
2022-02-2105 minThe BB&J PodcastShort: Evergreen vs Timely ContentIf you're putting out content, you may ask, "should I make evergreen or timely content?" Both have their pros and cons, with evergreen content being more reusable, and timely content being 'trendier'. Bottom line, a healthy mix of both will keep your feed properly balanced and engaging.
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#contentmarketing #marketing #digitalmarketing #socialmediamarketing #socialmedia #marketingtips #entrepreneur #business #marketingdigital...
2022-02-1800 minThe BB&J PodcastShort: What is the GDPR?The past few weeks, we've been talking a lot about the GDPR. But what is it? Today, I'm getting into what it is, and how it affects users - in the EU and out.
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#contentmarketing #marketing #digitalmarketing #socialmediamarketing #socialmedia #marketingtips #entrepreneur #business #marketingdigital #marketingstrategy #johnlindt
2022-02-1600 minThe BB&J PodcastShort: Meta Warns EU It May Have to Pull Facebook and IGThese past two weeks, Meta Platforms Inc. have repeatedly threatened to pull services such as Facebook and Instagram from the European Union over data handling concerns. The platform announced that if it could not continue sending EU user data to the US, it would โlikely be unable to offer a number of our most significant products and services, including Facebook and Instagram, in Europe.โ
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2022-02-1400 min
The BB&J Podcast#413: German Court Rules use of Google Fonts Violates GDPRIn the second case in recent weeks around Google and the GDPR (General Data Protection Regulation), a German state court in Munich ruled last week that websites embedding Google Fonts violate the GDPR. Google Fonts is a font embedding service library. There are dozens of suits against Google's data handling, so we can expect more rulings in the months to come.
Today, We Discuss:
0:08 - 0:37 (0:00-0:30)The Munich Court's Ruling
6:00 - 6:20 (4:09 - 4:29)Focus on Content
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2022-02-0706 min
The BB&J Podcast#412: Google Analytics Ruled Illegal in AustriaIn what is expected to be a landmark case, Austriaโs data protection authority decided that a local websiteโs use of Google Analytics breached the bloc's GDPR. This is the first of several EU cases on the matter and marks an uncertain future for the future of the service. This week, host John Lindt talking GDPR and data compliance.
Today, We Discuss:
1:36 - 2:02 Austria's DPA Ruling
5:44 - 6:15 GDPR Compliance
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2022-01-3107 min
The BB&J Podcast#411: Albuquerque Cyberattacks and Email SafetyLast week, superintendent Scott Elder of Albuquerque Public Schools announced earlier this week a cyberattack would lead to the cancellation of classes for around 75,000 students. This kind of attack has been an issue for academic institutions, businesses, and government agencies alike for several years now. This week, I talk about this incident and email safety.
Today, We Discuss...
0:34 - 1:04 Albuquerque School Cyberattack
2:41 - 3:08 Email Safety
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2022-01-2406 minThe BB&J Podcast#410: Theranos and the Dangers of TechWith the recent verdict in the Theranos case, many are asking if this is the beginning of a shift in public perception of speculative technology. The hyper-acceleration of modern advances leads to an ever-growing gap in the general understanding of the world around us. So, how can you protect yourself from the 'Theranos pitfall' and what does this mean for the future of Silicon Valley?
Today, We'll Discuss:
0:00 - 0:22 The Theranos Case
6:41 - 7:05 Caution in adoption
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2022-01-1708 minThe BB&J Podcast#409: The BlackBerry is Gone For Good!It's official: legacy services and support for BlackBerry devices have been discontinued. What does that mean for BlackBerry users, and the evolution of tech services? This week on The BB&J Podcast, we're diving into current events from the tech world and transitioning into our normal episode from there. Let us know how you like the change!
Today, We'll Discuss:
0:21 - 0:39 An end to BlackBerry phones
6:27 - 6:48 Keeping current with software
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2022-01-1009 minThe BB&J Podcast#408: Marketing Trends to Look Out For in 2022To kick off 2022, we're taking a look at some of the major trends to look out for. The digital space has seen major upheaval in the last two years, and this year is going to be a big one for digital content. For the first BB&J Podcast of the year, we're giving our expert input on 2021 trends, and where we expect them to go in 2022.
Today, We'll Discuss:
1:18 - 1:37 Shortform video
3:58 - 4:26 Expansion of audio
12:20 - 12:45 The future of crypto
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2022-01-0308 minThe BB&J Podcast#407: The Evolution of Digital MarketingTo wrap up our series on marketing terms - for now - we're going to start at something BB Digital Lab does quite a bit of - Digital Marketing. This approach to marketing incorporates the approaches mentioned before into the digital space; this, in combination with traditional marketing, encompasses the entirety of marketing.
Today, We'll Discuss:
1:18 - 1:37 The origins of digital marketing
2:10 - 2:39 Approaches to digital marketing
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2021-12-2708 minThe BB&J Podcast#406: What is Video Marketing?Continuing our series on common marketing terms and principles, this week on The BB&J Podcast we are talking about Video Marketing. Video Marketing can be considered a subset of content marketing. It uses video as the content source.
Video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
Today, We'll Discuss:
1:10 - 1:39 What is video marketing?
2:19 - 2:40 The power of video
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2021-12-2006 min
The BB&J Podcast#405: What is Content Marketing?Over the past weeks, we've been talking about different approaches to marketing and their applications. This week on the BB&J Podcast, we're discussing content-focused marketing. ALSO - make sure to comment any marketing terms or concepts you'd like defined!
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Today, We'll Discuss:
2:06 - 2:19 Different marketing approaches
2:29 - 2:43 What is content marketing?
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2021-12-1308 minThe BB&J Podcast#404: What is Account-Based Marketing?Over the past weeks, we've been talking about different approaches to marketing and their applications. This week on the BB&J Podcast, we're discussing account-based marketing. ALSO - make sure to comment any marketing terms or concepts you'd like defined!
Today, We'll Discuss:
1:18 - 1:37 What is account-based marketing?
2:10 - 2:39 Examples of ABM
6:32 - 7:00 Getting started
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2021-12-0607 minThe BB&J Podcast#403: What is Outbound Marketing?Continuing our series on common marketing terms and principles, this week on The BB&J Podcast we are talking about Outbound Marketing. Inbound and outbound marketing are two common approaches to and understandings of marketing. Tune in this week to learn what approach makes the most sense for you and your business.
Today, We'll Discuss:
0:39 - 1:01 What is outbound marketing?
3:42 - 3:59 How to implement
5:29 - 5:52 Inbound vs outbound
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2021-11-2908 min
The BB&J Podcast#402: What is Inbound Marketing?This week, we're starting a new series about common marketing terms. You may have heard these before, but aren't sure what they really mean, or how to implement them. To kick us off, I'm using this episode of the BB&J Podcast to talk about Inbound Marketing.
Today, We'll Discuss:
1:26 - 1:51 What is inbound marketing?
3:13 - 3:40 How to implement
6:38 - 6:49 Examples of inbound marketing
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2021-11-2208 min
The BB&J Podcast#401: Social Media Strategy During The Holiday SeasonWell, it's official: we're in the holiday season. For many, this time of year is an opportunity to spend time with loved ones and reflect on the year. However, for businesses, it's a time when ad costs skyrocket. So, how do you stay in front of your audience during this season? Watch on and see how!
Today, We'll Discuss:
1:46 - 2:14 Why ad costs go up in the winter
5:01 - 5:29 Strategies to reach your audience
9:44 - 10:09 Where to start
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2021-11-1511 min
The BB&J Podcast#328: Common Roadblocks in BrandingOn this podcast, we usually talk about the positive aspects of branding. But what happens when roadblocks come up on our ๐๐ซ๐๐ง๐๐ข๐ง๐ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ? The benefits are important, but the ๐ณ๐ช๐ด๐ฌ๐ด need to be addressed just as much. This week, we're going over common roadblocks you may experience in branding and effective strategies to deal with them.
Today, You'll Learn:
2:51 - 3:21 Establishing a clear voice
5:24 - 5:52 Due diligence with your hashtag research
11:03 - 11:33 Risks of using irrelevant trends
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2021-11-0812 minThe BB&J Podcast#327: Adapting to Changing PlatformsPlatforms change; they always have and always will. If you want to stay competitive online, you need to adapt to these changes. However, it can be challenging to stay on top of things, and effectively prioritize all of these changes and updates. This week on the BB&J Podcast, I talk about staying up to date with platform changes and developing effective strategies to move forward.
Today, You'll Learn:
3:03 - 3:27 Recognizing platform changes that affect you
6:01 - 6:31 Developing a new strategy with your team
10:51 - 11:18 Staying on top of updates
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2021-11-0116 min
The BB&J Podcast#326: What Is Social Proof?In past episodes, I've talked about 'social proof' in the context of online branding. But what exactly is it, and how does it lead to more business for you and your company? This week on the podcast, I get into social proof, and effective strategies to implement it.
Today, You'll Learn:
1:50 - 2:18 What Social Proof is
5:13 - 5:35 How to build it online
11:07 - 11:32 How to leverage your social proof
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2021-10-2514 min
The BB&J Podcast#325: Knowing Your Worth OnlineIf you're an expert in your field, you may hit a point where you ask yourself, "๐ข๐ฎ ๐ ๐จ๐ช๐ท๐ช๐ฏ๐จ ๐ข๐ธ๐ข๐บ ๐ต๐ฐ๐ฐ ๐ฎ๐ถ๐ค๐ฉ?" The education and insight you provide online ๐ฃ๐๐๐๐จ to work for you. This week, we're getting into the nuance of what kind of information you should be presenting online from your industry, and the best ways to express it.
Today, You'll Learn:
6:04 - 6:33 Your secret sauce
8:11 - 8:26 Showing the why instead of the how
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2021-10-1813 minThe BB&J Podcast#324: Engaging With Your AudienceWhen building or creating a brand online, there are many things you can do that will make the growth more ๐จ๐ช๐จ๐ฉ๐๐๐ฃ๐๐๐ก๐ and ๐๐๐๐๐๐ฉ๐๐ซ๐. One of those things is: engaging with your audience! Commenting, asking for feedback - there are many ways you can go about this. This week, we're getting into some of the best ways you can ๐๐ง๐ ๐๐ ๐ ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐จ๐ง๐ฅ๐ข๐ง๐.
Today, You'll Learn:
2:21 - 2:45 Geofocused content
3:34 - 3:58 Targeting age demographics
4:51 - 5:14 Commenting on your posts
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2021-10-1109 min
The BB&J Podcast#323: When Online Branding Goes WrongLast week, we talked about branding and how to build a ๐ด๐ฑ๐ฆ๐ค๐ช๐ง๐ช๐ค, ๐ฆ๐ง๐ง๐ฆ๐ค๐ต๐ช๐ท๐ฆ voice. However, establishing a brand isn't just about growth and engagement. This week, we're getting into how branding can go ๐ฌ๐ง๐ค๐ฃ๐, and steps you can take to prevent it.
Today, You'll Learn:
2:36 - 3:05 Mindfulness on social media
3:55 - 4:23 The context of hashtags
9:23 - 9:50 Working with limited hashtags
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2021-10-0412 minThe BB&J Podcast#322: Adding Personality to Your BrandA major part of marketing is branding; establishing a clear brand voice that showcases your organization is a powerful tool. Since the advent of corporate accounts on Twitter, many major brands have worked to give their brand a distinct, humanizing voice. If you have a brand you're looking to cultivate or grow, consider adding some personality!
Today, You'll Learn:
3:25 - 3:52 Building a brand
8:32 - 9:02 Scaling your voice
12:44 - 13:14 What makes you...you!
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2021-09-2714 minThe BB&J Podcast#321: Getting Started on a New PlatformLast week, we addressed joining a new platform. If you made the decision to follow through with this, you may be asking, "what's next?" Growing a new account reliably takes work, but when done effectively, it can build a solid audience for your business. This week, we're getting into starting off on a new platform ๐ฉ๐๐ ๐ง๐๐๐๐ฉ ๐ฌ๐๐ฎ.
Today, You'll Learn:
1:39 - 2:02 Getting a feel for the new platform
2:48 - 3:15 Following popular creators
6:56 - 7:25 Using the platform to grow your brand
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2021-09-2014 minThe BB&J Podcast#320: Getting on New PlatformsSomething I've been hearing a lot lately are questions like, "should I get on this social media platform?" Regardless of what platform it is, this is a great opportunity to build a new audience - or create a new audience - online. If you're considering expanding onto another social media platform, make sure you're doing so in a way that will ๐ข๐๐ฃ๐๐ข๐๐ฏ๐ the extra work you put, and ๐ข๐๐ฏ๐๐ข๐๐ฏ๐ the results you get out of it.
Today, You'll Learn:
8:41 - 9:05 Finding the right platform
8:41 - 9:05 Adapting your content
8:41 - 9:05 Growing your audience
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2021-09-1319 minThe BB&J Podcast#319: The Power of PluginsGetting the most out of your website: it's something we all want for ourselves and our brands. However, time and resources are limited, and we can't all personally build precisely what we're looking for on our own. Enter the plugin: software that adds functionality to your site and making your job easier. This week, we're getting into why and when to use plugins.
Today You'll Learn:
3:40 - 4:07 Why are plugins useful?
6:29 - 6:57 Finding the right plugins
8:41 - 9:05 Formatting best practices
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2021-09-0611 min
The BB&J Podcast#318: Starting a New Campaign For Your BusinessNew campaigns are a great way to do anything from launching a new product to engaging with a new audience. Taking time and consideration in it is critical for any campaign's success. If you're considering launching a new campaign, make sure you are taking the time to start it at the best date.
Today You'll Learn:
1:16 - 1:40 What is a campaign?
4:21 - 4:51 Learning when to break the rules
8:33 - 8:52 Starting a campaign at the beginning of a quarter
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2021-08-3014 min
The BB&J Podcast#317: When Web Design Goes WrongIn this podcast, I regularly talk about the benefits and applications of web design. However, what happens when the process goes wrong? Seemingly endless email chains, revision requests, only to produce a mediocre product. This week, I explore why web design can go wrong, and what the designer AND client need to do to prevent this.
Today You'll Learn:
3:23 - 3:52 Roadblocks in web design
5:16 - 5:46 Establishing concrete goals
9:24 - 9:51 Staying on track with projects
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2021-08-2314 min
The BB&J Podcast#316: Keeping Your Website AccessibleWhen we think of 'accessibility' in websites, we typically think of the front-end user experience. However, not all users are the same, and it's important to be mindful of the needs of others to get the most out of their browsing experience. This week, I cover accessibility in web design and discuss steps you can take to make your website accessible for everyone.
Today, You'll Learn:
1:50 - 2:14 Accessibility on the web
4:10 - 4:36 Best formatting practices
9:58 - 10:27 Keeping pages screen reader-friendly
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2021-08-1613 minThe BB&J Podcast#315: Captioning Your VideosCaptions are something we often take for granted on most videos. The subtitles aren't always perfect, but they get the point across, and many prefer videos with the captions on. If leveraged effectively, captioning your videos can make a difference in the engagement you're getting on your videos.
Today, You'll Learn:
1:42 - 2:05 How captions affect engagement
5:25 - 5:51 Softwares for captioning
15:44 - 16:14 Best practices when formatting
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2021-08-0916 minThe BB&J Podcast#314: Getting The Most Out Of Google My BusinessHow do you improve your presence on Google? How do you stand out from the competition in a way that is easy and scalable? Getting the most out of your content means making sure it reaches as many people as possible. By creating and optimizing your Google My Business Account, you can guarantee your business will make an impact on Google.
Today, You'll Learn:
2:39 - 3:08 What is Google My Business?
7:30 - 7:59 What kind of content works for Google My Business?
10:53 - 11:23 How to get started
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2021-08-0215 minThe BB&J Podcast#313: What is Author Metadata?To wrap up our series on metadata, we're covering authorship in metadata. Images, blogs, even web pages have author attributes; this not only provides attribution of the content but the invaluable context for SEO optimization. Tune in to learn about what this metadata is, and how to get the most out of it. You can also check out previous episodes to learn more about metadata.
Today, You'll Learn:
0:53 - 1:17 Why author tag is important
2:48 - 3:18 Attributing author to a blog
8:36 - 9:03 Giving proper credit to photos and images
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2021-07-2613 minThe BB&J Podcast#312: How Does Creation Date Affect SEO?Continuing our series on metadata, this week we're covering creation date and modification date. When a piece of media is created is as important as where, and understanding how this data works is critical to optimizing your media. Whether it's an article, image, video, or anything in between, you need to be mindful of the creation date!
Today, You'll Learn:
2:13 - 2:40 What is date created?
5:01 - 5:27 How does creation date affect SEO?
10:31 - 10:57 How does date modified affect SEO?
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2021-07-1913 minThe BB&J Podcast#311: What is Geotagging?Last week, we covered general metadata. One important part of metadata is the location the media is associated with. Understanding how geotagging works, and how you can use it, is an important part of optimizing your content. This week, I parse through the jargon and cover the ins and outs of geotagging.
Today, You'll Learn:
2:12 - 2:40 What is geotagging?
5:09 - 5:34 How is geotagging used?
11:16 - 11:43 How does location affect SEO?
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2021-07-1213 minThe BB&J Podcast#310: What is Metadata?Meta- refers to something comprehensive or transcending. In the modern world, you'll usually hear it in the context of 'metadata' - data about data. But what does this have to do with marketing? The metadata for media is used by platforms and search engines for context of content. Watch this week's episode to learn how you can get the most out of your metadata.
Today, You'll Learn:
2:30 - 3:00 What is metadata?
6:30 - 7:00 How is metadata used?
12:45 - 13:15 How can you change the metadata?
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2021-07-0514 minThe BB&J Podcast#309: Using Music In Your ContentWhat's the best time of day to post a video? Or send out a newsletter? These questions don't always have an easy answer, but answering them is critical for reaching your audience. In this episode of the BB&J Podcast, I provide strategies to find the best time of day to put out your content.
Today, You'll Learn:
3:03 - 3:30 How music can improve your content
11:54 - 12:20 Using music on Youtube
14:23 - 14:48 Using music on other platforms
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2021-06-2817 minThe BB&J Podcast#306: The Best Time To Start A CampaignIf you've been planning a new campaign, you may be hesitant about choosing a launch date. Figuring out when to start can take some work, but launching a campaign at the right time can make a world of difference.
Today, You'll Learn:
2:40 - 3:00 Why timing matters
6:15 - 6:35 Starting in the new quarter
10:46 - 11:15 Adjusting for your audience
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2021-06-1414 minThe BB&J Podcast#305: Using Emojis In Your ContentYou may use emojis๐ฃ with friends and family๐ฑ๐ฑ, but have you considered using them for your business? Emojis can be very ๐ชpowerful๐ช if used properly, providing context and consistency in content normally difficult to build๐ and maintain. So next time your ๐จโ๐ปposting online๐จโ๐ป, consider throwing in an emoji๐!
Today, You'll Learn:
2:43 - 3:09 Using emojis to provide context
5:22 - 5:37 Using emojis to build consistency
10:05 - 10:33 Creating engaging content with emojis
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2021-06-0714 minThe BB&J Podcast#304: Marketing GeographicallyIf you've done traditional marketing before, you probably know about marketing in a specific area. However, you may be wondering how you go about that on social media. Not only can you target people in a specific area, but you can also do it much more reliably in a trackable fashion. Watch on to learn how!
Today You'll Learn:
1:00 - 1:30 Traditional vs digital geographic marketing
3:54 - 4:24 Targeting on Facebook
8:59 - 9:29 Targeting with hashtags
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2021-05-3115 minThe BB&J Podcast#303: When Should You Update Your Website?People often use this time of year to do some cleaning and refreshing of their surroundings. If you have a website, it might be time to do the same for it. This week, I talk about some of the reasons to update your website.
Today, You'll Learn:
3:35 - 3:52 Regular maintenance
5:29 - 5:46 Updating information
9:40 - 10:01 Starting a new campaign
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2021-05-1711 minThe BB&J Podcast#302: What is a CNAME?Last week, one of the ways I included for staying out of the spam folder was by modifying your CNAME file. So, what actually is that? Understanding what this file is, and how it affects your website is critical for domain authentication and more. This week, I give an introduction to what the CNAME file is and what you can do with it.
Today You'll Learn:
2:37 - 3:01 What is the CNAME file?
9:31 - 9:54 Where can you find the CNAME?
12:49 - 13:13 How does domain authentication work?
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2021-05-1015 minThe BB&J Podcast#301: Staying Out Of The Spam FolderIt's happened to the best of us. You're trying to send out emails to your audience, but they keep going to the dreaded Spam Folder. It can feel like no matter what you try, your emails still get marked as spam. To kick off SEASON 3 of the BB&J Podcast, I go over some steps you can take to get yourself back into the inbox and engaging with your audience.
Today You'll Learn:
3:38 - 4:06 Reducing white space
7:17 - 7:47 Focusing your audience
11:06 - 11:32 Verifying your email sender
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2021-05-0313 minThe BB&J Podcast#239: How to Use Instagram to Attract More ClientsInstagram and Facebook: it's platforms most of us spend plenty of time on. If you own a business, some of that time should be spent creating and posting content as your business. Posting consistently and tactically will make a huge difference for growth.
Follow along here: http://bit.ly/BBIG2021
Today You'll Learn:
11:50 - 12:05 The power of referrals
18:02 - 18:30 Educating your audience with content
45:42 - 45:55 New audience leads to new business
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2021-04-2647 minThe BB&J Podcast#238: Building Brand AwarenessHow do you build brand awareness? What can you do to leverage the assets you already have and use to promote you and your brands? Answering these questions are vital for the growth of your business, especially if you're launching a new product.
Today You'll Learn:
1:33 - 1:45 What is brand awareness?
4:44 - 4:57 The value of time in brand awareness
11:58 - 12:11 The most important platforms to get on
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2021-04-1915 minThe BB&J Podcast#237: 3 Strategies To Up Your Blogging GameOnline blogging has been a vital part of the internet from the start, and is still invaluable to this day. If you're wanting to start a new blog, or are looking to grow an existing blog, listen on. I cover effective strategies to take your blog to the next level.
Today, You'll Learn:
3:05 - 3:16 Keeping subjects current
4:21 - 4:39 Developing a blog series
12:14 - 12:27 Content distribution strategy
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2021-04-1216 minThe BB&J Podcast#236: Cultivating an Audience in the First Quarter of 2021How do you cultivate your audience? You may think it's just posting regularly, but there's actually ways to do it in a targeted in strategic way. If you don't want to leave growth to guesswork, listen on.
Today, You'll Learn:
3:03 - 3:17 A review of the first quarter
4:30 - 1:25 The asset that will consistently drive your ad costs down
6:06 - 6:21 The value of video
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2021-04-0510 minThe BB&J Podcast#235: The Power of BloggingOnline blogging has been a vital part of the internet from the start, and is still invaluable to this day. If you're wanting to start a new blog, or are looking to grow an existing blog, listen on. I talk about the state of blogs and blogging, and what steps you can take to grow your audience.
Today, You'll Learn:
3:05 - 3:16 How online blogging has evolved
4:21 - 4:39 Modern blogging platforms
12:14 - 12:27 How to get started
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2021-03-2914 minThe BB&J Podcast#234: Protecting Against Spam Comments in 2021Spam comments - they're back and better than ever (depending on how you see it). Scammers and spammers are always finding new and sneakier ways of targeting us, and we need to stay safe and up to date. On this episode, I share several problems - and solutions - new to the world of spam.
Today You'll Learn:
1:18 - 1:40 How scammers adapt to security
3:36 - 3:51 The evolution of spam
7:09 - 7:22 Blacklisting comments
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2021-03-2212 minThe BB&J Podcast#233: What's The Best Website For Your Business?What's the best website for you? How do you know what options are available to you? I'll be answering these questions and more on this episode.
Today You'll Learn:
1:59 - 2:19 Finding balance in your website's accessibility.
6:02 - 6:27 The best website platform for usability
10:04 - 10:21 The value of industry-standard site builders.
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2021-03-1511 minThe BB&J Podcast#232: How Does Web Design Affect SEO in 2021?Web design - it's incredibly powerful for driving traffic and building your brand. A well designed website will perform better on search engines, and help you better reach your audience. Many people find businesses through Google searches, so make sure you end up on top.
Today You'll Learn:
5:31 - 5:49 Improving your website speed
8:30 - 8:47 Optimizing images for SEO
13:43 - 13:57 The power of backlinks
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2021-03-0815 minThe BB&J Podcast#231: Growing Your Audience OrganicallyIf you're trying to grow your audience, or are about to start, you may have seen resources saying the only way is through boosted posts and ad spend. Not only can you grow your audience organically, but it's a vital part of any growth campaign, paid or otherwise.
Today You'll Learn:
1:24 - 1:45 What it takes to grow your audience without spending ads
3:31 - 3:58 Keeping content consistent for platform algorithms
10:41 - 11:07 Getting on new trends
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2021-03-0114 minThe BB&J Podcast#230: How To Monetize Your AudienceIf you've been growing your audience, you may be at the point where you want your following to turn into more business.
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2021-02-2214 minThe BB&J Podcast#229: How To Turn A Video Into A Month Of ContentHow can you turn one video into a month's worth of content? All it takes is some know-how and the tools to break it apart. Video is the ultimate form of content - it can be turned into text, clips, and images. It's time to start using it as such. This week on The BB&J Podcast, I cover the different forms of content a 15-20 minute video can be turned into, and provide guidance to make videos with distribution in mind.
Today You'll Learn:
1:59 - 2:12 Structuring your video for distribution
4:59 - 5:25 Turning video into text...
2021-02-1515 minThe BB&J Podcast#228: Using Memes EffectivelyOkay, so memes are important. But how do you use them? It's more than finding the right trend, especially if you want to scale your process. Today on The BB&J Podcast, I continue my meme series by providing insight into developing meme content that is up to date and highly engaging.
Today You'll Learn:
2:53 - 3:16 Strategies to keep your posts up to date
8:00 - 8:27 Developing and utilizing meme templates
10:49 - 11:14 Hiring content creators
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2021-02-0420 minThe BB&J Podcast#227: Why Are Memes Important?Memes have an enormous impact on our lives - often more than we realize. This unique form of communication has real-life importance, especially for businesses. This week on The BB&J Podcast, the topic is memes. To start, I'm covering why memes are important for your content repertoire.
Today You'll Learn:
0:30 - 0:47 Putting in the work to develop good content
3:39 - 3:54 Memes to engage your audience naturally
8:12 - 8:30 Don't leave engagement on the table
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2021-02-0113 minThe BB&J Podcast#226: Creating Consistent ContentConsistency is important. When it comes to posting, regular, consistent content, establishing and following your schedule will boost algorithm favoritism and audience engagement. This week, I discuss why consistent content is important, and offer guidance to approaching it.
Today You'll Learn:
1:49 - 2:11 Consistent Posting Schedules
3:34 - 4:27 How consistency affects engagement
10:04 - 10:43 Consistent subject matters
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2021-01-2514 minThe BB&J Podcast#225: Getting the Most From Networking EventsLike it or not, networking events are coming back. Make sure you don't come in blind - or leave without making any connections. On this episode, I provide tips on effective preparation, execution, and follow up of networking events.
Today You'll Learn:
1:40 - 1:57 Connecting ahead of time
3:50 - 4:16 Engaging during the events
5:57 - 6:12 Following up after the event
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2021-01-2109 minThe BB&J Podcast#224: The Future of Networking?Networking events were turned upside down last year. So, what does this mean for the future of networking? How will virtual events be incorporated into networking in general, and what does the landscape of 2021 look like? On this episode of The BB&J Podcast, I take a look at how virtual events in 2020 did - and didn't - work, and predict how networking will continue to evolve.
Today You'll Learn:
3:36 - 3:50 Networking events in 2020
9:57 - 10:38 What in-person events will survive
13:35 - 14:08 The future of virtual networking
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2021-01-1816 minThe BB&J Podcast#223: Leveraging Your Audience InsightSo you researched your audience. What's next? This week on The BB&J Podcast, I go over the most important information you can gain from your audience, and how to turn that into highly engaging copy and content.
Today You'll Learn:
2:51 - 3:17 Useful audience data
6:47 - 7:06 Developing copy
8:00 - 8:23 Developing video content
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2021-01-1412 minThe BB&J Podcast#222: Using Your Time EffectivelyTime management is vital for any position, but especially for business owners. Prioritizing and knowing where your resources are best utilized is key to success as a professional. This week, I provide some advice to maximize your time.
Today You'll Learn:
2:27 - 2:52 Breaking down your tasks
4:32 - 4:50 Focusing on high value work
6:47 - 7:05 Utilizing your unique skillset
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2021-01-1110 minThe BB&J Podcast#221: Addressing Your AudienceAddressing your audience is critical for reaching with, engaging, and ultimately working with them. It's not as simple as keyword research or focus groups, but reaching your audience effectively is incredibly powerful.
Today You'll Learn:
1:37 - 2:14 Conversing with your audience
6:48 - 7:09 Reading about your audience
9:20 - 9:51 Learning about your audience
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2021-01-0411 minThe BB&J Podcast#220: Keeping Your Website SecureWebsites can be an incredible way to expand your online presence. However, they can also be a risk, not only for your business, but also your brand. This week, I go over three things that you can and should be doing to protect your website.
Today You'll Learn:
1:22 - 1:5 Security and trust management
2:53 - 3:25 Password safety
8:36 - 9:08 Keeping applications and plugins updated
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2020-12-2810 minThe BB&J Podcast#219: Showcasing Your Expertise OnlineSocial media isn't just for connecting with others. Many platforms present excellent opportunities to showcase your expertise as a professional. This week, I give advice and guidance on using online platforms to show off what makes you special!
2:32 - 2:46 Why it matters
8:57 - 9:30 Best platforms to post on
11:58 - 12:29 What content to post
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2020-12-2120 minThe BB&J Podcast#218: 3 Steps to Improve Your Website Before 20212020 is almost over, and many are trying to cram in some last minute improvements and changes before the year's over. This December, I present 3 challenges to improve your website in less than a month.
1:36 - 2:12 Get rid of spam comments
8:03 - 8:22 Check for dead links
12:43 - 13:06 List your site on social media
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2020-12-1714 minThe BB&J Podcast#216: Is Marketing Ancient History?Is marketing ancient history? Modern marketing came about in the 40's - 50's, but marketing itself has existed for thousands of years. This week, I combine marketing with history to gain insight from some time-tested marketing techniques.
Today You'll Learn:
0:59 - 1:45 Marketing Practice vs Marketing Thought
3:11 - 3:45 Logos and Quality Control
12:36 - 13:03 What can be learned from history
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2020-12-1015 minThe BB&J Podcast#215: The Best Facebook Campaigns to Run in December 2020Facebook ads get expensive during the holidays, but they're extremely valuable - especially when used right. This week, host Brigitte Bentulan goes over some of the best Facebook campaigns to run this December.
Today You'll Learn Why:
2:49 - 3:16 Traffic campaigns
4:33 - 4:58 Video views
5:53 - 6:25 Likes campaigns
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2020-12-0707 minThe BB&J Podcast#214: Why Video Is The Ultimate Form Of ContentVideo is more than just video. Video is the foundation for clips, quotes, articles, and more. This week of the BB&J Podcast, host Brigitte Bentulan discusses video content and its power in social media.
Today You'll Learn Why:
2:14 - 2:44 Video appeals to sensory input
5:57 - 6:36 Video is cost effective
8:22 - 9:01 The amount of content provided
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2020-11-3012 minThe BB&J Podcast#213: Online Tools For Web SafetyA follow up to last week's web safety video, this special BB&J Podcast episode involves specific resources to check if sites are safe. I go over some sites I use to check site analytics, and explain what the numbers mean in terms of safety.
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2020-11-2613 minThe BB&J Podcast#212: How To Avoid Spam CommentsMost of us have encountered some form of spam comments. Many are easy to avoid, but hackers are constantly adapting and developing more believable and realistic comments. Continuing this web safety series, I go over common issues associated with spam comments and what to do to protect yourself.
Today You'll Learn:
1:13 - 1:37 What are spam comments?
4:54 - 4:24 Using IP addresses to block spam
7:18 - 7:54 How hackers mass-produce comments
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2020-11-2316 minThe BB&J Podcast#211: Keeping Safe While Browsing The WebHow can you stay safe online? What risks do you face while browsing? I answer these questions and more in this special podcast episode about web safety. Make sure you have the tools to secure you and your data.
Today You'll Learn:
1:30 - 2:17 Risks while browsing
6:54 - 7:31 Http vs https
8:52 - 9:36 Checking spam score
12:41 - 13:09 Using browser extensions
20:26 - 21:12 Password safety
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2020-11-1624 min
The BB&J Podcast#210: Why Does Web Optimization Matter?With the amount of web helpers, plugins, and ever changing algorithms, many are asking: why does web optimization matter? I do my best to answer this question, and provide tools for getting started with web optimization.
Today, you will learn:
1:14 What is web optimization
2:59 How does it improve your site
4:40 Applications in digital marketing
8:46 Landing pages
13:20 How web optimization increases profit
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2020-11-0917 minThe BB&J Podcast#209: #1 Piece Of Advice For Small BusinessesWhat can a small business do with a limited marketing budget for their email systems? Mass emails often get market as spam, so getting in front of your audience takes more than a google account. Brigitte provides a solution: Customer Relationshipย Managment systems, or CRMs.ย
Today, you will learn:
1:49 - 2:11 What is a CRM?
2:12 - 2:54 What can CRMs do?
3:58 - 4:23 Keeping customers centralized
6:51 - 7:27 Marketing without increasing ad spend
9:05 - 9:46 Nurturing relationships to increase sales
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2020-11-0511 minThe BB&J Podcast#208: 5 Tips For Improving Your WebsiteA Linkedin profile is vital for your online presence as a professional. Having account is one thing, but are you getting the most out of it? Stand out with these tips and advice for building your Linkedin profile.
***ALSO***: Look out Thursday for a BRAND NEW series featuring BB Digital Lab Marketing Director Brigitte Bentulan!
Today, you will learn:
3:01 Testing page load speed
8:01 Optimizing images
16:53 SEO plugins
24:35 Hire a copy writer
28:19 Connect a CRM
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2020-11-0226 minThe BB&J Podcast#207: How To Spot A Lead Magnet: Halloween EditionWhat is a lead magnet? How do companies leverage them? Marketing Director of BB Digital Lab Brigitte Bentulan uses a very spooky episode of the BB&J Podcast to look for lead magnets on several sites, detailing how they work and why they're effective.
This is the first episode of the BB&J Podcast's Digital Marketing Series. New episodes come out every Thursday.
Today, Brigitte spots lead magnets on:
1:50 Spirit Halloween
4:21 HBO Max
5:24 Pinterest
8:04 Duck Tape
9:27 Peacock
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2020-10-2911 minThe BB&J Podcast#206: Building Your Linkedin ProfileA Linkedin profile is vital for your online presence as a professional. Having account is one thing, but are you getting the most out of it? Stand out with these tips and advice for building your Linkedin profile.
***ALSO***: Look out Thursday for a BRAND NEW series featuring BB Digital Lab Marketing Director Brigitte Bentulan!
Today, you will learn:
3:01 Getting started
8:01 Filling out your profile
16:53 Making professional connections
24:35 Engaging with branded content
28:19 Posting branded content
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2020-10-2634 minThe BB&J Podcast#205: HTTPS: What it is and why you need itWhat's https, and why is it important for your site? What even is http, and what does it 'do' for sites? This week, I break down the differences between http and https, including how they affect the security of the site and improve SEO across the board. Additionally, I provide a guide to getting the https certification process started, including where you get it from and what you'll need to present.
Today, you will learn:
0:44 Understanding http vs https
6:35 How https affects site authority and page rank
11:40 How https keeps user and site owner data secure
14:45...
2020-10-1923 minThe BB&J Podcast#204: Developing Branded Content For Social MediaWhat kind of content should you be putting out on social media? Developing and distributing consistent, branded content is vital for your online image. I outline the importance of branded content, and steps to take to start yours.
Today, you will learn:
Cleaning up your existing profiles
What platforms you should be active on and why
What kind of content you should be putting out
Documenting successes and journey
Getting started
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2020-10-1231 minThe BB&J Podcast#203: Is Web Design Dead?Is web design dead? It's a question many are asking. I explore where this comes from, and explain why web design isn't going away anytime soon.
Today, you will learn:
Reasons why people are skeptical of web design/current issues
Why web design is important for brand image
Why web design is important for automation/pipeline
How to utlize web design effectively
The future of the industry
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2020-10-0527 minThe BB&J Podcast#202: Getting Yourself Out There to Clients and EmployersEven before social distancing and quarantine, reaching potential clients and employers was challenging. Now, traditional networking is harder than ever. This episode, I explore 5 ways to stay connected with clients and employers.
Today, you will learn:
1. Social media posting: 80/20 personal/professional
2. How to use a website/portfolio
3. Leveraging Linkedin connections
4. Community activity
5. Prospecting platforms
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2020-09-2828 minThe BB&J Podcast#201: Getting Your Foot in the Door with BB Digital Lab Video Editor Alex ToddTo kick off season 2 of the BB&J Podcast, I bring the video editor for BB Digital Lab Alex Todd to talk about our experience in college and finding work after graduation. Choosing your path and sticking to it can be tough, but Alex offers advice for starting your dream career.
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2020-09-1451 minThe BB&J Podcast#13: Plant Based Diets and Entrepreneurship with Nutritionist DeepaThis week, I have another guest on: Deepa Deshmukh - founder of the Lisle IL-based Dupage Dietitians and one of Today's Dietitians awarded TOP10 dietitian professionals. We talk about her journey as a dietitian and business owner, as well as her recommendations for those looking to start their own business.
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2020-08-2433 minThe BB&J Podcast#12: Know - And Charge - Your WorthIt isn't enough to know you're value; you have to be willing to charge it. This week, I return to Flipboard and discuss an article about when you should - and shouldn't - provide discounts.
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2020-08-1728 minThe BB&J Podcast#11: The State of The IndustryThis week, we return to Flipboard to find the latest and greatest from the world of Web Design. This week, I explore and discuss the state of the web design industry.
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2020-08-1025 minThe BB&J Podcast#10: Copy Writing - Where to Spend Your MoneyThis week, we dive into Flipboard to find the latest and greatest from the world of Digital Marketing. This week, I dive into the world of copywriting course. Copy writing is important, as is investing your money wisely. More money doesn't necessarily mean more results.
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2020-08-0333 minThe BB&J Podcast#9: Dark Mode and BrowsersThis week, we dive into Flipboard to find the latest and greatest from the world of Web Design. This week, I explore dark mode and browser preferences.
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2020-07-2721 minThe BB&J Podcast#8: Distributing Your ContentThis week, we cover developing and distributing content, accompanied with live demonstrations!
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2020-07-2027 minThe BB&J Podcast#7: Making Your Ecommerce StoreGetting back to basics, this week we're covering some options for ecommerce sites and methods to enhance your site.
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2020-07-1322 minThe BB&J Podcast#6: Breaking Through Cart AbandonmentCart abandonment can be a major hassle in ecommerce. Are you doing what you need to overcome visitor's objections? Listen to find out.
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2020-07-0626 minThe BB&J Podcast#5: Brigitte Comes On the Pod!This week, we have a special guest: Brigitte Bentulan, Marketing Director for BB Digital Lab and the 'BB' of the BB&J Podcast, to talk about her experience with marketing, some history about the company, and traditional vs digital marketing.
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2020-06-2935 minThe BB&J Podcast#4: Web Designers vs Web DevelopersJohn talks about the difference between web designers and web developers, including the roles of both positions and pay grade.
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2020-06-2234 minThe BB&J Podcast#3: J&J Talk SalesI speak with John D. Lindt, a researcher in the department of Psychology at SIUC about the lessons he's learned in sales, cycling, and socializing.
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2020-06-1642 minThe BB&J Podcast#2: Maximizing Your SEOThis episode, John takes a deep dive into SEO: Search Engine Optimization. He covers SEO basics, how to boost your page ranking, and finding your audience.
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2020-06-0827 min
The BB&J Podcast#1: Get a Website (Seriously, Get It Now)For our pilot episode, John talks about website basics:
Why you should have a website,
Why you should have a good website,
Why you should have an up to date website.
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2020-06-0122 min