Shows
Digital Superchats - The Podcastoffline with Oli Hopkinson | Ep 21In our latest podcast episode, we catch-up with Bind’s Joint MD & Co-founder, Oli Hopkinson, and discover his career journey into digital marketing, the biggest AI challenge facing the industry, and his love for the Prodigy & Sopranos. Timestamps/Chapters(0:00) - Welcome(01:00) - How did you enter a career in digital?(05:35) - How do you switch-off?(10:12) - What is your favourite TV show in 2025?(12:14) - Becoming an author(15:34) - What's your favourite album of all time?(18:10) - What's your dream client for 2026?(20:53...
2025-11-2034 minDigital Superchats - The Podcastoffline with Michelle Hughes | Higgs LLP | Ep 20In our latest podcast episode (part of the offline with series), I caught-up with Higgs LLP’s Head of Digital Marketing, Michelle Hughes, and find out about her love for sketching, how she ended up in the Northernmost pub in the world, digital’s biggest opportunity in 2026 and much more!#digitalmarketing | #marketing | #ai Timestamps/Chapters(0:00) - Welcome(0:35) - How did you enter a career in digital?(05:06) - How do you switch-off?(08:00) - The most influential person in your career?(10:21) - Fun fact?(11:46) - Proudest achievement to-d...
2025-10-2120 minDigital Superchats - The PodcastThe Role of Digital PR: Key Challenges & Opportunities | Amy Irvine | Ep 19Is Digital PR still worth investing in? Absolutely — if you’re doing it right.In this talk, Amy Irvine, Digital PR Director at Digitaloft, breaks down the evolving role of digital PR in modern marketing and SEO strategies. Learn why many brands are missing the mark, what real success looks like, and how digital PR can drive measurable organic growth — not just vanity metrics.📽️This online talk was delivered at Digital Superchats #12 (Digital Strategy & Performance Edition) on Tuesday 30th January 2024. Key Takeaways:💡Why Digital PR is essential — and what real success looks like
2025-10-1319 minDigital Superchats - The PodcastTracking your Brand: Measure SEO Strategy Impact | Thierry Ngutegure | Ep 18SEO isn’t just about rankings and backlinks anymore — it’s about brand. In this insightful talk, Thierry Ngutegure, Head of Insight at Journey Further, explores how SEO professionals can evolve their strategy by incorporating brand tracking into the mix.Creating great content and building links will only take you so far. To unlock sustainable growth, it’s time to ask: What impact is your SEO strategy really having on your brand?📽️This online talk was delivered at Digital Superchats #9 (Creative SEO Edition) on Tuesday 19th July 2022. Key Takeaways: 💡Why brand is a crucial — a...
2025-10-0623 minDigital Superchats - The PodcastCreating Content Strategies That Engage & Convert | Luke O'Leary | Ep 17NP Digital's VP Media Strategy, Luke O’Leary, reveals the exact strategies used to build powerful content engines that drive visibility, engage audiences, and convert traffic into customers.Learn how to build a scalable, AI-ready content strategy that drives traffic, leads & results. We're always told that "content is king"—but what does great content actually look like? And how can you consistently create content that performs?This is a featured talk from Digital Superchats #9 (SEO Strategy Edition), which took place on Tuesday 14th March 2023.🔥 Whether you're a marketer, content strategist, SEO professional, or business owner—this is y...
2025-09-2925 minDigital Superchats - The PodcastFuture-Proofing Your SEO Strategy: Unlocking the Opportunities of Generative AI | James Bentham | Ep 16User journeys are no longer linear. As digital behaviorbecomes more fragmented, traditional SEO strategies are falling behind. In this insightful talk, Search Laboratory's Head of SEO, James Bentham, dives into how the evolving role of search demands a new, more adaptive approach from marketers. Discover how to realign your search strategy with modern consumer behavior and leverage generative AI to unlock newgrowth opportunities. 🚀 What You’ll Learn: 1. How to adapt your SEO strategy to fit today’s complexuser journeys 2. The blueprint for achieving search maturity andcross-team collaboration 3. Immedia...
2025-09-2428 minDigital Superchats - The PodcastThe Future if AI in Global Content Creation | Martin Calvert | Ep 15We head back to 2023! In this talk from Digital Superchats #10 (AI & Digital Strategy), ICS-digital's Marketing Director, Martin Calvert, sets out the blueprint for creating a global content strategy in the world of AI.Key Takeaways:Current applications of generative AI to support content-led SEO strategyTalking points about the wider context that’s driving Bing and Google in their AI product strategies – and implications for marketersIndustry-specific case examples, suggested methodologies and AI initiatives to try based on the sectors of attendeesAbout Martin:Martin is Marketing Director at ICS-digital – Martin frequently speaks and writes about m...
2025-09-2223 minDigital Superchats - The PodcastMarketing During the AI Boom and Beyond | Malcolm Slade | Ep 14In this talk from Digital Superchats #17 (Organic Search Strategy & Performance Edition), HUB's Performance Director, Malcolm Slade examines - Marketing During the AI Boom and Beyond.Key Delegate Takeaways:1. How to stay on target while avoiding all of the hyperbole and snake oil currently prevalent on LinkedIn and other social platforms.2. How to start your journey building your brand.3. What to do to prepare for the next iteration of marketing an AI driven world.About Malcom:Combining a degree in Computer Science with a 20-year career in performance...
2025-09-1623 minDigital Superchats - The Podcastoffline with Stephen Kenwright | Ep 13We catch-up with Stephen Kenwright, and find out about how accidently stumbled into a career in digital marketing, his non-negotiables for being a dad, and what he believes is the biggest opportunity for digital marketers in 2025/2026. Timestamp/Chapters(0:00) - Welcome(0:55) - How did you enter a career in digital?(03:11) - How do you switch-off?(06:14) - Favourite podcast & book?(09:39) - Fun fact about Stephen?(12:59) - Proudest achievement to-date?(15:50) - Favourite movie of all-time?(18:58) - Advice for younger self?(22:10) - B...
2025-08-0834 minDigital Superchats - The Podcastoffline with Stephen Kenwright (Video Edition) | Ep 12We catch-up with Stephen Kenwright, and find out about how accidently stumbled into a career in digital marketing, his non-negotiables for being a dad, and what he believes is the biggest opportunity for digital marketers in 2025/2026. Timestamp/Chapters(0:00) - Welcome(0:55) - How did you enter a career in digital?(03:11) - How do you switch-off?(06:14) - Favourite podcast & book?(09:39) - Fun fact about Stephen?(12:59) - Proudest achievement to-date?(15:50) - Favourite movie of all-time?(18:58) - Advice for younger self?
2025-08-0734 minDigital Superchats - The Podcastoffline with Amanda Walls | Ep 11We catch-up with Cedarwood Digital’s Director – Head of Organic Media, Amanda Walls, and find out about her love for long walks with Ted (her Golden Retriever), Tom Petty’s inspiration, Speaking in Saigon, and what advice she’d give her younger self…Timestamps(00:00) - Welcome(00:14) - How did you enter a career in digital?(02:59) - How do you switch-off?(06:35) - Favourite podcast/book/Inspirational Quote?(09:39) - Fun fact about Amanda?(11:21) - Proudest achievement to-date?(12:39) - Advice for younger self?(15:45) - Biggest op...
2025-07-2120 minDigital Superchats - The Podcastoffline with Amanda Walls (Video Edition) | Ep 10We catch-up with Cedarwood Digital’s Director – Head of Organic Media, Amanda Walls, and find out about her love for long walks with Ted (her Golden Retriever), Tom Petty’s inspiration, Speaking in Saigon, and what advice she’d give her younger self…Timestamps(00:00) - Welcome(00:14) - How did you enter a career in digital?(02:59) - How do you switch-off?(06:35) - Favourite podcast/book/Inspirational Quote?(09:39) - Fun fact about Amanda?(11:21) - Proudest achievement to-date?(12:39) - Advice for younger self?(15:45) - Biggest op...
2025-07-2020 minDigital Superchats - The PodcastDigital PR & AI: Simple Adjustments to Future-Proof Your Strategy (Video Edition) | Ep 9In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Propellernet's Head of Digital PR, Louise Parker examines - Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy.Louise began her career in traditional PR agencies before transitioning in-house at major fashion brands, eventually joining Propellernet in 2015.Louise is well known in the industry for her niche TikTok content, which provided light relief to the digital PR community during lockdown. She is also the co-host of the top 40 charting Digital PR Podcast.*This talk was delivered at Digital Superchats #16 (Digital PR...
2025-06-2727 minDigital Superchats - The PodcastNavigating Beyond Search and Social: Unleashing Programmatic’s Potential | Ep 8In this talk from Digital Superchats #13 (Digital Strategy, Performance & Effectiveness Edition), idhl's Performance's Media Strategy Director , Tom Walkden, examines - Navigating Beyond Search and Social: Unleashing Programmatic’s Potential.As Media Strategy Director at idhl, Tom is a seasoned expert in digital marketing and paid media strategies. With a wealth of experience in paid search (PPC), programmatic advertising, and social media advertising, Tom has a proven track record of delivering outstanding results for his clients.Tom’s journey in the digital marketing world has been marked by innovative campaigns, data-driven approaches and a relentless pursuit of ex...
2025-06-2626 minDigital Superchats - The PodcastPut On your Thinking Cap(s): Six Hats to Inspire Digital PR Ideas | Ep 7In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Cedarwood Digital's Senior Digital PR Manager, Sarah-Jayne Taylorson, examines - Put On your Thinking Cap(s): Six Hats to Inspire Digital PR Ideas.SJ has over seven years of experience in digital PR, having worked both in-house and agency-side with a diverse range of brands—from well-known consumer names to niche industries like compliance and insurance.Specialising in reactive PR, she leads the reactive digital PR offering at Cedarwood Digital. With a passion for creative, timely campaigns, SJ excels at finding ways to put cli...
2025-06-1226 minDigital Superchats - The PodcastCapturing Your Customer’s Pain Points to Build Brand & Drive Organic Performance | Ep 6In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Impression's Digital PR Strategy Consultant, Lauren Henley, examines - Capturing Your Customer’s Pain Points to Build Brand & Drive Organic PerformanceLauren has over 12 years of experience in SEO and digitalPR, delivering successful campaigns for B2C and B2B clients across local, national, and international markets. Drawing on a decade of expertise in SEO, social media, and PR, Lauren collaborates with teams and clients to unlock thefull potential of digital PR and drive impactful results.*This talk was delivered at Digital Superchats #16 (Di...
2025-06-1214 minDigital Superchats - The PodcastBuilding More Than Just Links; How to Make Sure your Link Building Strategies Drive Success by Aligning Digital PR, SEO and Content | Ep 5In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Connective3's UK Digital PR Manager, Will Waldron takes examines - Building More Than Just Links; How to Make Sure your Link Building Strategies Drive Success by Aligning Digital PR, SEO and Content Starting out in music PR, and now with over ten years’ experience in traditional and digital PR, Will is the UK PR Manager at Connective3, overseeing the strategy and delivery of PR activity with a team of 12.Working with brands such as Ocado, Adobe, thortful and more, Will covers both B2C and...
2025-06-1224 minDigital Superchats - The PodcastDigital PR & AI: Simple Adjustments to Future-Proof Your Strategy | Ep 4In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Propellernet's Head of Digital PR, Louise Parker examines - Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy.Louise began her career in traditional PR agencies before transitioning in-house at major fashion brands, eventually joining Propellernet in 2015.Louise is well known in the industry for her niche TikTok content, which provided light relief to the digital PR community during lockdown. She is also the co-host of the top 40 charting Digital PR Podcast.*This talk was delivered at Digital Superchats #16 (Digital PR...
2025-06-1226 minDigital Superchats - The PodcastDemystifying Paid Media & Providing a No-Nonsense Approach to Your Strategies | Ep 3In this talk, Propellernet's Head of Paid Media, Travis Eyles, examines - Demystifying Paid Media & Providing a No-Nonsense Approach to Your Strategies.Paid Media is full of acronyms, abbreviations, and closed language. Whether you’re an experienced paid media consultant or an in-house marketing manager, Paid Media offers an abundance of barriers to entry.Travis’ talk has the ambition of demystifying what has become an overly complicated to empower our peers to talk about their paid media activity with confidence. He’ll discuss the evolution of multi-billion industry digital advertising is today and offer his recommendation for approa...
2025-06-1119 minDigital Superchats - The PodcastLink Relevance: How To Measure It & Make Sure Google Doesn’t Ignore The Links You’re Earning | Ep 2In this talk from Digital Superchats #14 (Organic Search Strategy & Performance), Digitaloft's, James Brockbank, examines - Link Relevance: How To Measure It & Make Sure Google Doesn’t Ignore The Links You’re EarningJames Brockbank is an experienced SEO professional and is the Managing Director & Founder at Digitaloft, a UK-based agency, and an experienced specialist in content-first SEO and digital PR.With more than 14 years of experience in SEO, spanning both the technical and creative sides of the industry, and having spent the last nine years growing an agency at the forefront of the digital PR and content-led SEO spac...
2025-04-3026 minDigital Superchats - The PodcastNewsworthy Content: The Secret Sauce When it Comes to Conversions | Ep 1In this talk from Digital Superchats #5 (Digital Content Edition), Greenlight's Digital PR Performance Director, Jennifer Grey, examines - Newsworthy Content: The Secret Sauce When it Comes to Conversions It’s not new that creating newsworthy content is key when it comes to driving traffic to your site and boosting conversions. But how do you create content that will be impactful for the reader, enhance your SEO, and get media pickup?In this talk, Greenlight’s Digital PR Performance Director, Jennifer Grey, will take you through the process of creating newsworthy content; from planning your piece, to a...
2025-03-3024 min