Shows
The Law Firm Growth Professor PodcastEp. 48 - Why Your Law Firm SEO Might Not Be Delivering ROIIn this episode of The Law Firm Growth Professor, I answer one of the most frustrating questions attorneys ask after investing in SEO: Is this thing actually working?SEO doesn’t deliver overnight results, and anyone who promises instant ROI is using tactics that can ultimately damage your firm. Instead, growth happens in stages — from early traffic signals in the first three to six months, to measurable client increases over the first year, to long-term scaling decisions as your numbers compound.I walk through three clear phases you should monitor to determine whether your SEO camp...
2026-02-2419 minThe Law Firm Growth Professor PodcastEp. 47 - Why Law Firm Growth Backfires Without the Right SystemsIn this episode of The Law Firm Growth Professor podcast, I tackle a question that catches many attorneys off guard once their marketing starts working: What happens after the phones start ringing?Getting new clients through SEO is only the first step. The real challenge begins once demand increases and your firm has to deliver on the promises your marketing makes. If your culture, systems, and client experience aren’t ready, SEO can expose weaknesses faster than it creates growth.I explain why client service and firm infrastructure matter just as much as rankings, how po...
2026-02-1718 min
Cut To The Chase: Podcast Hosted by Gregg GoldfarbThe Dirty Secrets Marketing Agencies Don't Want You to Know | John Rizvi | The Law Firm Growth Professor™When you hire a marketing agency for your law firm, how do you know you're going to get real results? In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb is joined by Florida patent attorney and author John Rizvi, widely known as The Patent Professor™ and The Law Firm Growth Professor™, to uncover the dirty secrets of legal marketing. From misleading metrics to branding mistakes that quietly drain budgets, John shares what most marketing agencies won't tell you. Starting with nothing more than a cell phone and a laptop in a spare bedr...
2026-02-1137 minThe Law Firm Growth Professor PodcastEp. 46 - The Keyword Mistake Most Law Firms Keep MakingIn this episode of The Law Firm Growth Professor podcast, I address a question more attorneys are asking as AI reshapes search: Do keywords still matter? The short answer—yes. And they’re not going anywhere.As long as the internet is built on content, words remain the currency of search. But the way law firms choose and use keywords has to change. Chasing the biggest, most competitive terms may feel logical, but for most firms, it’s a losing strategy that wastes time and resources.I explain why high-value keywords are often already locked down b...
2026-02-1019 minThe Law Firm Growth Professor PodcastEp. 45 - Why Most Law Firms Fail at SEO Before They Ever StartIn this episode of The Law Firm Growth Professor podcast, I tackle one of the most common — and most misunderstood — questions attorneys ask about SEO: How do you know if you’re doing it right from the very beginning?The truth is, SEO isn’t a one-size-fits-all formula. What works for a brand-new firm starting from zero looks very different from what works for an established practice that already has a website, social media, and content — but still isn’t seeing the phones ring.📲Get The Support Your Law Firm Needs:https://www.thelawfirmgrowt...
2026-02-0317 minThe Law Firm Growth Professor PodcastEp. 44 - Why Ignoring SEO Could Cost Your Law Firm BigIn this episode of The Law Firm Growth Professor podcast, I flip the usual question on its head: What happens if you don’t invest in SEO? The shortanswer—nothing changes. You stay exactly where you are.If you’re happy with your current revenue and have no plans to grow, that’s fine. But if you want to scale your firm, attract higher-value clients, and gain the freedom to choose the cases you love, SEO is the key.📲Get The Support Your Law Firm Needs:https://www.thelawfirmgrowthprofessor.com/I explain why SEO isn’t j...
2026-01-2721 minThe Law Firm Growth Professor PodcastEp. 43 - Why You Should Audit Your SEO Every WeekIn this episode of The Law Firm Growth Professor podcast, I explain why auditing your own SEO regularly is critical—even if you’ve hired an agency. Broken links, outdated content, and spam comments can damage your site’s performance and reputation, and ultimately cost you clients.📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/Google won’t penalize your SEO firm for mistakes; they’ll penalize your website. I share a simple, 10-minute process for checking your site: verify that links work, content is current, and pages load quickly. I also discuss why t...
2026-01-2018 minThe Law Firm Growth Professor PodcastEp. 42 - The Hidden Pitfalls in SEO Contracts Attorneys Must AvoidIn this episode of The Law Firm Growth Professor podcast, I tackle a topic most attorneys overlook when hiring SEO agencies: the contract. A bad contract can lock you into long-term agreements with no escape clause, vague KPIs, and unfair kill fees—leaving you frustrated and payingfor results that never materialize.📲Get The Support Your Law Firm Needs:https://www.thelawfirmgrowthprofessor.com/I break down what a good SEO contract should include: clear KPIs, ethical business practices, a fair scope of work, and balanced exit clauses. I also share why boilerplate agreements from SEO fi...
2026-01-1320 min
Profit with Law: Profitable Law Firm GrowthBranding that Drives Successful Marketing & Law Firm Growth – with John Rizvi - 515Send us a textShownotes can be found at https://www.profitwithlaw.com/515.Most law firm owners struggle to grow because they look and sound like everyone else.In this episode of the Profit with Law Podcast, Moshe talks with John Rizvi — The Patent Professor — about how branding became one of the biggest drivers behind building a $10M+ national patent law firm.John didn’t grow by copying what other firms were doing. He grew by making...
2026-01-0839 min
The Law Firm Growth Professor PodcastEp. 41 - Why Online Reputation Management Matters More Than You Think In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s reputation—and growth—will suffer. I share why monitoring your reviews is critical, how often you should check them, and why outsourcing ORM to your SEO agency isn’t enough.📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/I explain practical steps for responding to negative reviews professionally, avoiding confidentiality pitfalls, and using feedba...
2026-01-0620 min
The Law Firm Growth Professor PodcastEp. 40 - SEO Without the Overload – What Attorneys Really Need to KnowIn this episode of The Law Firm Growth Professor podcast, I break down SEO for attorneys in a way that cuts through the jargon and focuses on what truly matters. You don’t need to memorize thousands of Google signals or speak in acronym-heavy tech language to make SEO work for your firm. What you do need is clarity on your KPIs and a high-level understanding of how SEO impacts your bottom line.📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/I explain why most metrics in SEO reports are noise...
2025-12-2319 min
The Law Firm Growth Professor PodcastEp. 39 - If You Want to Grow, You Need SEOIn this episode of The Law Firm Growth Professor podcast, I tackle one of the most misunderstood topics in law firm marketing: SEO. I share why SEO is essential for growth and how I’ve used it to help scale my firm from a spare bedroom with just a laptop and cellphone to a 10,000-square-foot headquarters generating over $10 million annually.I break down the truth about SEO metrics—why clicks, likes, and page views are just vanity numbers unless they lead to conversions and revenue.📲Get The Support Your Law Firm Needs: https://www.thel...
2025-12-1619 min
The Law Firm Growth Professor PodcastEp. 38 - A/B Testing for Law Firms: The Secret Weapon You’re Probably IgnoringIn this episode, I take a break from all the AI buzz and get back to one of the most underrated, old-school strategies that still crushes it today: A/B testing.If you think you know what works in your law firm’s marketing - what headline grabs, what colors convert, what copy convinces -think again. I’ve seen sleek, high-budget campaigns tank…while a plain-text email from an intern breaks records.📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/I explain how A/B testing is like an eye exa...
2025-12-0920 min
The Law Firm Growth Professor PodcastEp. 37 - "Client Journey Mastery: The Secret to My 10-Figure Law Firm"Welcome back to "The Law Firm Growth Professor" podcast! For those of you joining for the first time, I break down the strategies and insights that help law firms scale efficiently and profitably.In this episode, I share one of the key secrets behind growing my law firm from a humble beginning with just a laptop, a cellphone, and a spare bedroom in my house to generating over $10 million a year in revenues and operating from a 10,000 square foot headquarters with a team of 60 professionals.One of the biggest factors in our growth is our...
2025-12-0236 min
The Law Firm Growth Professor PodcastEp. 36 - Building Authority in the Age of AI OverviewsIn this episode, I talk about how Google’s AI Overviews have changed the SEO landscape and what law firms can do to stay visible. When AI pulls answers from across the web, it’s more important than ever to build authority so your content gets cited.I explain how to track AI citations, understand impressions vs. actions, and why creating helpful, evergreen content is key. 📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/The goal isn’t to chase algorithms—it’s to consistently publish valuable insights that answer real client que...
2025-11-2519 min
Eddie & RockyEddie & Jason Williams -- 11/21/25Eddie and Jason Williams are joined by Richard Skinner, John Matarese, Rosemarie Moering, John Rizvi, and Jerry the J-Man Joyner on this Friday edition of the program See omnystudio.com/listener for privacy information.
2025-11-221h 12
Eddie & Rocky on 700WLWEddie & Jason Williams -- 11/21/25Eddie and Jason Williams are joined by Richard Skinner, John Matarese, Rosemarie Moering, John Rizvi, and Jerry the J-Man Joyner on this Friday edition of the program See omnystudio.com/listener for privacy information.
2025-11-221h 12
700 WLW On-DemandEddie & Jason Williams -- 11/21/25Eddie and Jason Williams are joined by Richard Skinner, John Matarese, Rosemarie Moering, John Rizvi, and Jerry the J-Man Joyner on this Friday edition of the program See omnystudio.com/listener for privacy information.
2025-11-221h 12
Eddie & Rocky on 700WLWEddie & Jason Williams -- 11/21/25Eddie and Jason Williams are joined by Richard Skinner, John Matarese, Rosemarie Moering, John Rizvi, and Jerry the J-Man Joyner on this Friday edition of the program
2025-11-211h 12
The Law Firm Growth Professor PodcastEp. 35 - Branding That Connects: Making It Personal Without Crossing the LineIn this episode, I tackle one of the most important and most misunderstood aspects of law firm branding: how to make your brand personal without crossing ethical or professional lines.Too many lawyers hide behind logos, taglines, and tradition, afraid that showing personality means breaking decorum. But here’s the truth: your brand is more than your name or your website - it’s you. Your story, your passion, and the “why” behind what you do are what make clients trust you.📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/I share my...
2025-11-1818 min
The Law Firm Growth Professor PodcastEp. 34 - Being Human in the Age of AlgorithmsIn this episode, I zoom way out to look at the bigger picture - how far we’ve come as humans, and how fast technology has changed the way we think, work, and connect. From the discovery of fire to the invention of the Internet (which, if humanity were one year old, we’ve only had for about ninety seconds), I break down what this lightning-fast evolution means for your law firm’s marketing.📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/The truth is, our instincts haven’t evolved nearly as quickly as...
2025-11-1118 min
The Law Firm Growth Professor PodcastEp. 33 - The Long Game: Why Organic SEO Wins Every TimeIn this episode, I dig deep into one of the most important but least glamorous sides of law firm marketing: organic SEO. It’s not fast, it’s not flashy, and it definitely isn’t easy. However, it is the only kind of growth that truly lasts.I share why black-hat SEO is the digital version of cutting corners in court and how it might get you a quick win, but it’ll destroy your credibility in the long run. Then I walk you through how to build your marketing foundation the right way: by creating authentic, useful...
2025-11-0518 min
The Law Firm Growth Professor PodcastEp. 32 - EEAT: The One Metric That Can Make or Break Your Law Firm’s Online PresenceIn this episode, I dig into one of the most misunderstood concepts in SEO: EEAT, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Most law firms chase quick hacks and short-term SEO tricks, but EEAT is the real foundation of lasting success on Google and it can’t be bought, gamed, or faked.I explain why EEAT matters more than almost any other metric, how Google measures it, and how your firm can build it over time. I use a simple analogy: EEAT is like rebar in concrete. Alone, it might not seem powerful, but when combined wi...
2025-10-2819 min
The Law Firm Growth Professor PodcastEp. 31 - Moving Targets: Why You Need to Be Thinking Beyond the Next Algorithm Update In this episode, I tackle one of the most frustrating truths about digital marketing: the future is unpredictable. Google has over fourteen thousand ranking signals, AI is rewriting the playbook overnight, and every new update feels like aiming at a moving target you can’t even see. No wonder most law firms are scrambling to keep up.But here’s the secret: you don’t need to hit every target. You don’t need to chase every signal. Instead, I show you how to build a marketing foundation that lasts no matter what...
2025-10-2118 minEddie & Rocky on 700WLWEddie & Jason Williams -- 10/17/25Jason Williams joins Eddie on this Friday edition of the program. They talk with Richard Skinner, John Matarese, Todd James, John Rizvi, and Pat Brennan. See omnystudio.com/listener for privacy information.
2025-10-181h 12Eddie & RockyEddie & Jason Williams -- 10/17/25Jason Williams joins Eddie on this Friday edition of the program. They talk with Richard Skinner, John Matarese, Todd James, John Rizvi, and Pat Brennan. See omnystudio.com/listener for privacy information.
2025-10-181h 12
Eddie & RockyEddie & Jason Williams -- 10/17/25Jason Williams joins Eddie on this Friday edition of the program. They talk with Richard Skinner, John Matarese, Todd James, John Rizvi, and Pat Brennan.See omnystudio.com/listener for privacy information.
2025-10-171h 12
700 WLW On-DemandEddie & Jason Williams -- 10/17/25Jason Williams joins Eddie on this Friday edition of the program. They talk with Richard Skinner, John Matarese, Todd James, John Rizvi, and Pat Brennan.See omnystudio.com/listener for privacy information.
2025-10-171h 12Eddie & Rocky on 700WLWEddie & Jason Williams -- 10/17/25Jason Williams joins Eddie on this Friday edition of the program. They talk with Richard Skinner, John Matarese, Todd James, John Rizvi, and Pat Brennan.
2025-10-171h 12
The Law Firm Growth Professor PodcastEp. 30 - How to Future-Proof Your Firm Against Algorithm ChaosIn this episode, I dig into one of the biggest frustrations in digital marketing: the fact that no one really knows what’s coming next. Google has more than fourteen thousand ranking signals, AI tools are rewriting the playbook overnight, and every algorithm update feels like a moving target. No wonder so many law firms are scrambling.But here’s the truth: you don’t need to chase every signal or predict the unpredictable. The real key is to build a foundation that lasts no matter what changes come down the pipeline...
2025-10-1419 min
The Law Firm Growth Professor PodcastEp. 29 - What if the problem is not your agency and it is you?In this episode, I wrap up my three-part series on digital marketing agencies with the toughest question of all: What if the problem isn’t your agency… what if it’s you?It’s never fun to look in the mirror and ask, “Am I standing in the way of my own firm’s growth?” But sometimes, even when an agency is hitting the KPIs, showing the receipts, and doing everything they promised, your marketing still falls flat. Why? Because your message, your involvement, or your expectations might be off.I share the common...
2025-10-0718 min