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John-Paul Iwuoha
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PAUL FOH PODCAST
How To Fail In Business | #173 John Paul Iwuoha
Book a Coaching Session to Get Your Next Customers: https://bit.ly/4g3VgEe Join the '5 Day Make Sales Class': https://selar.co/1m67u1 PROMO: Buy my 2 books and 2 webinars on sales for $7, instead of $50: https://selar.co/4q2362 Join 300+ Entrepreneurs & Salespeople in My Community: https://nestuge.com/salesfactory ––– More Content ––– The FOH Letters – Sales Insights Newsletter: https://paulfoh.substack.com/ John Paul-Iwuoha's link: https://www.activatorhq.com/author/jpiwuoha/ ––– Socials ––– Instagram: https://bit.ly/4gli5Dh LinkedIn: https://bit.ly/4ioAGA5 Twitter: /paulfoh YouTube: /@paulfohthesalescoach
2024-12-11
40 min
Entrepreneurs on Fire
Africa: Emerging Opportunities and Exciting Business Lessons with John-Paul Iwuoha: From the 2021 archive
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John-Paul is a business transformation specialist who helps entrepreneurs start, grow, and turnaround businesses in Africa. In 2018, LinkedIn recognized him as a Top Voice on startups and entrepreneurship. Top 3 Value Bombs 1. Africa is one of the top 10 fastest growing economies in the world. 2. Most successful businesses in Africa are working...
2023-11-04
34 min
The Smallstarter Business Podcast
SBP 092: The 4 Types Of People Who Will Do Well As Employees In Your Business
You cannot build a successful business on your own. You will likely need the help of employees.But how can you tell the right kind of person to hire for your business?How much knowledge, skill, and experience should they have?What kind of personality should you be looking for?In this episode of the Smallstarter Business Podcast, I discuss the 4 types of people who will likely do well as employees in your business.Happy listening!
2022-04-22
43 min
The Smallstarter Business Podcast
SBP 090: Why Many Young Businesses Run Out Of Money And How To Avoid This Problem
Many young businesses fail because they run out of money.Some of these failed businesses had great potential and may have become successful businesses if only they survived a little longer.Fortunately, this is a fixable problem.In this episode of the Smallstarter Business Podcast, I explore the most common reasons why young businesses fail and how you can avoid these situations.You’re going to learn a lot from this.Happy learning!
2022-04-01
51 min
The Smallstarter Business Podcast
SBP 089: Self-funded Businesses vs. Investor-funded Businesses -- Which Is Better?
It’s boom time for startups around the world. Last year alone (2021), startups on the African continent raised over $4 billion from local and international investors.But do you really have to raise money from investors?Or should you continue running as a self-funded business and ignore the temptations to raise money from banks and outside investors?In this interesting episode of the Smallstarter Business Podcast, I explore the pros and cons of self-funded businesses versus investor-funded businesses.You’re going to learn some great stuff from this.Happy...
2022-03-25
56 min
The Smallstarter Business Podcast
SBP 088: Insights and Strategies for Raising Money for A Business -- with Kristin H. Wilson of Spurt!
Many entrepreneurs struggle with the challenge of raising capital to start, grow and scale their businesses.How to overcome this seemingly insurmountable obstacle?In this episode of the Smallstarter Business Podcast, Kristin H. Wilson of Spurt! shares some interesting insights and strategies for overcoming this problem.During this interview, we explored a range of subjects, from the power of strategic partnerships to the secret sauce for funding proposals, and the unique benefits that failure can have over success in business.You're going to learn very valuable stuff from this.
2022-03-11
1h 09
The Smallstarter Business Podcast
SBP 087: Why Nice People Don't Always Succeed In Business And What To Do About It
Why does it often seem that ‘nice’ people are easily taken advantage of in business?And does this suggest that we have to be mean, nasty and brutal to win in business?The truth is, there are aggressive and domineering people out there who will take advantage of your “niceness”, generosity and patience.These people could be your customers, employees, suppliers, or investors.In this episode of the Smallstarter Business Podcast, I share my thoughts on how nice people get exploited in business and some specific ways you can handle these situatio...
2022-03-04
48 min
The Smallstarter Business Podcast
SBP 086: The 6 Types of Businesses I Never Want To Do In My Life
Some businesses are just deadends by design.They may look exciting on the surface, but the reality is much worse than your eyes can see.After investing your time, money, and efforts in them, you’re very likely to regret your decision down the road. But what if you could identify these kinds of businesses in advance?That’s exactly what this episode is all about.Based on John-Paul’s experience and preferences, you will discover 6 types of businesses that are not worth your time and investment.You’re...
2022-02-25
1h 12
The Smallstarter Business Podcast
SBP 085: The Amazing Power of Building Redundancy In Your Business -- 🔥 Hot Topic!
Surprises and change are a constant in business.If the ups and downs of the economy don’t shake you, your customers, employees or suppliers may disappoint or destabilize your business.Unfortunately, you cannot plan for most of these surprises and changes before they happen.That’s why you need to build redundancies into your business.In this episode, you will learn how to bake redundancy into 6 key areas of your business so you can get better at surviving surprises and changes when they happen.Happy learning!
2022-02-22
48 min
The Smallstarter Business Podcast
SBP 084: How To Export Products From Africa To The World -- Insights from Maxwell Adew, Founder @ Kuueza
In this interesting episode of the Smallstarter Business Podcast, Maxwell Adew of Kuueza shares his entrepreneurship story.You will learn how he stumbled on the painful problem that gave birth to the business idea that became his company, Kuueza.Maxwell also shares valuable advice and insights on starting a business, raising capital for business, and how to build a team of loyal and capable people to support your business.You're going to learn a lot from this.Happy listening!
2022-02-14
1h 12
The Smallstarter Business Podcast
SBP 083: "New Level, New Devils." Why You Should Be Careful What You Wish For In Business
Almost every entrepreneur wants to get to the next level of growth and success in their business.That next level could be to raise more capital, to make more sales, to build a bigger team, or to expand into more locations and grow the business.But for every new level, there will be new devils. For every new level, there will be new problems, challenges, and frustrations you must learn to deal with if you want to succeed at that level. In this episode of the podcast, I explore the wisdom of...
2022-01-28
58 min
The Smallstarter Business Podcast
SBP 082: Is It An Opportunity Or A Distraction? How To Resist FOMO and SOS In Your Business
Entrepreneurs love to find and chase new opportunities. It could be a new idea, a new product, a new strategy, or a new partnership deal.But how can you be sure that thing is really an opportunity, and not a distraction?Many entrepreneurs get sucked into distractions that cost them a ton of time, money, sweat, and tears.And that's why this episode of the podcast is important and timely.In this episode, you will learn three ways to distinguish between opportunities and distractions so you can always make t...
2022-01-21
38 min
The Smallstarter Business Podcast
SBP 081: What It Actually Takes To Grow & Scale A Business -- Insights from Kristin H. Wilson of Spurt!
Growth is often on the minds of most entrepreneurs and business owners.How can you grow and scale a business to reach more customers, make more sales, and grab more market share?This episode of the podcast is a peek into a Mastermind Strategy Session from our exclusive Insiders community.During this session, Kristin H. Wilson of Spurt! Shares insights on the 3 key factors for growing and scaling a business.You’re going to learn a lot from this.
2022-01-14
1h 22
The Smallstarter Business Podcast
SBP 080: Is It Better To Be Feared Or Loved By Your Employees? This Is What I Think...
What's the best way to manage the relationship with your employees?Is it better if they fear you, or love you?In this interesting episode, I share my thoughts on how to handle the critical relationships with your employees.You're going to learn the upsides and downsides of using fear and love to motivate your staff.This is an episode that will get you thinking about your leadership style and how you manage the human resources in your business.
2022-01-07
48 min
The Smallstarter Business Podcast
SBP 079: How To Double Your Sales in 90 Days or Less -- Insights from Simon Severino of Strategy Sprints
Growing a business is tough for many people who own or run a business.But are there tested and trusted ways to boost the sales of your company? In this episode, Simon Severino of Strategy Sprints shares some interesting strategies for boosting sales and growth in a business.You're going to learn a lot from this.
2021-12-31
46 min
The Smallstarter Business Podcast
SBP 078: How To Enter A New Market Or Find Customers For A New Product
Some people claim that if you have a good product, customers will automatically find you.Unfortunately, this is not always true.The world is full of great products that cannot find customers.It’s hard to penetrate any market with a new product, especially when nobody knows you or your business.This is a common challenge faced by entrepreneurs who have a new startup or an existing business that has just introduced a new product.This episode presents a roadmap that can help you overcome this obstacle.You...
2021-12-17
58 min
The Smallstarter Business Podcast
SBP 077: 5 Important Things To Consider Before Hiring Anyone in Your Business
People provide leverage in business. That’s why to grow a business, you need to build a team.But building a good team starts with hiring.And when it comes to hiring people, it’s often easy to make mistakes. You may hire for the wrong purpose, or hire the wrong person, or hire at the wrong time.Unfortunately, these mistakes can be expensive. Hiring mistakes can lead to a waste of money, time, and energy.In this episode, you will learn 5 important things you should consider before you hire anyone to j...
2021-12-10
45 min
The Smallstarter Business Podcast
SBP 076: I Had A Burnout -- Important Life Lessons on Health, Wealth and Happiness
At a point in your journey as an entrepreneur, you will experience “burn out”.After several months or years of working hard on your business, you will likely experience some form of physical, mental, or emotional exhaustion.Entrepreneurs are often too focused on the business that we don’t pay enough attention to ourselves.In this episode of the podcast, I talk about my experience with burn-out and some important lessons I learned about life, health, wealth, and happiness.I know you’re going to learn a lot from this.
2021-12-03
51 min
The Smallstarter Business Podcast
SBP 075: How To Know When It Is Time To Grow And Expand Your Business
Almost every entrepreneur wants to grow their business.Growth is exciting.Growth means a bigger business that makes more sales, has more customers, and is more visible and known by people.But guess what?Growth can kill a business if it’s not done well.In fact, if you grow your business too early, too fast, or too late, your business will likely struggle.So, when is the right TIME to grow and expand a business?The answer to this question lies in today’s episode of t...
2021-10-15
56 min
The Smallstarter Business Podcast
SBP 074: The 6 Specific Ways To Quickly Improve The Profitability Of Your Business
Many businesses are struggling to survive.And most of these businesses make either very low profits, zero profits, or serious losses.How to improve profits in a business is a major headache for entrepreneurs.After paying suppliers, salaries, rent, and other expenses, there is almost nothing left for the owner of the business.And if this situation continues, it’s only a matter of time before the business crumbles.That’s why you should listen to this episode of the Podcast.It’s not enough to blame outsid...
2021-10-10
54 min
The Smallstarter Business Podcast
SBP 073: The Strategic Types of Capital You Need To Build A Successful Business
Running out of money.It’s the top reason most businesses fail.According to CB Insights, up to 40 percent of failed businesses were due to lack of capital.And that’s for the US, Canada, and Europe.In developing markets like Africa, I can bet the number is much higher.But what makes a business run out of money?And why can’t some entrepreneurs manage this problem before it kicks them out of business?In this week’s episode, you’ll learn a lot about the...
2021-09-24
55 min
The Smallstarter Business Podcast
SBP 072: How To Get Better At Business Development & Networking -- Practical Insights from Cynthia Lareine
If people don’t know you, they can’t help you or do business with you.That’s why networking is so important in business.Through networking, many people have found investors, business partners, and very good suppliers and distributors.Unfortunately, many people are not so good at networking.Most people think networking is just about introducing themselves, shaking people’s hands, and giving out business cards.It’s not surprising that we end up with a lot of business cards, but don’t have any solid contacts.That’s...
2021-09-17
1h 08
The Smallstarter Business Podcast
SBP 071: How To Handle Angry Customers -- A Practical Example
Your customers are not always right.Sometimes, this is especially true for angry customers.How do you handle a person who insults you, threatens you, and may likely tell other people bad things about your business?In your career as an entrepreneur, you will likely come across this kind of person.But guess what?Angry customers are a special gift to any business.You know why? I’ll tell you.You see, most customers who are dissatisfied with your business will likely walk awa...
2021-09-10
30 min
The Smallstarter Business Podcast
SBP 070: The 5 Most Common Mistakes That Can Kill A Business
A friend of mine recently shut down his restaurant business.It was painful to watch him go through it.I still remember how excited he was when he first started the business.I still remember his vision to expand the business into other cities in the country.I still remember how much time, energy, and money he sacrificed for that business.But it wasn’t enough.This is the unfortunate reality that many entrepreneurs have to face.Up to 80% of new businesses fail within 5 years....
2021-09-03
43 min
The Smallstarter Business Podcast
SBP 069: Startup Strategy: Is It Better To Start Small or Start Big in Business?
Having an idea for anything is easy.But it is much harder to actually start.It could be a new business.A new product.Or a new sales strategy.So, what is the best way to start anything in business?Should you wait until you have all the resources you need so you can start BIG?Or should you start small even if you have all the resources you need?Most people prefer to start big.Big is beautiful....
2021-08-27
53 min
The Smallstarter Business Podcast
SBP 068: The 3 Important Leadership Styles Every Entrepreneur Should Master
2021-08-21
50 min
The Smallstarter Business Podcast
SBP 067: The Subtle But Important Difference Between A Customer And A Fan
Every business is looking for customers.The more customers you have, the better for your business.But there is a problem with customers.They can easily leave you.Make a small mistake. Increase your prices. Or delay their orders.And some of them will leave you.They will leave you for another business that sells cheaper.Customers will buy from you ONLY IF it makes sense.That's why fans are better than customers.A fan will buy from you and stick...
2021-08-09
35 min
The Smallstarter Business Podcast
SBP 066: 11 Intelligent Ways To Prevent Theft and Fraud in Any Business
Growth is a beautiful thing in any business.When you grow, you make more money, serve more customers, and hire more employees.But there’s something else that comes with growth.It’s called complexity.As your business grows, it becomes harder and harder to monitor everything.It becomes harder to monitor everybody that works for you, especially their actions and decisions.As a result, it can become easier for theft and fraud to happen in your business.That’s when you need a system of con...
2021-08-02
54 min
The Smallstarter Business Podcast
SBP 065: What To Do When Your Employees Gang Up Against You
Most businesses depend on employees to function.But as your business grows, your employees will become key stakeholders.And they may start to ask for more.They could ask for higher pay and more privileges.Or more rights and improved work conditions.If you don’t handle these grievances, your employees may start to gang up against you.And trust me, they can frustrate your business in so many ways.They can reduce their productivity or refuse to work.They could bad mouth yo...
2021-07-24
1h 00
The Smallstarter Business Podcast
SBP 064: The 6 Types of Advisers Every Entrepreneur Should Have
You see it everywhere.On social media, in magazines, and in casual gossip.We like to talk about successful entrepreneurs, how much money they have, and where they rank on the Forbes list of billionaires.We tend to see these people as successful INDIVIDUALS.But no single individual can build a fortune or a successful business entirely on their own.They had to rise on the shoulders of others.They usually surround themselves with a small circle of sound and trusted advisers.These advisers are...
2021-07-16
29 min
The Smallstarter Business Podcast
SBP 063: How To Keep Your Job And Run A Business At The Same Time
Can you love your job and still be a successful entrepreneur?It's very possible.In fact, some people prefer it this way.They don't want to give up the fulfillment, steady income, and professional achievement that comes from a full-time job.But on the other hand, they want to do something about their passions and business ideas.Is it possible to eat your cake and have it?Like I said before, it's possible.But it can also be very hard.Dividing your attention...
2021-07-09
32 min
The Smallstarter Business Podcast
SBP 062: 5 Sales Strategies That Have Helped Me Well in Business
Every business needs customers to survive.But like most people, I didn’t have any customers when I started my business years ago.I had to find the first client.And then I found the second, third, fourth client, etc.Till today, I still have some of my early clients who have stayed on with me.We have become friends and will remain so for a long time.That’s why I need you to listen to this.In this week’s episode of the podcas...
2021-07-02
44 min
The Smallstarter Business Podcast
SBP 061: How To Grow Your Business With Other People's Money
Many of the world’s most successful companies have one secret power.They know how to use OPM.Coca-Cola uses it.ExxonMobil uses it. And several other multinationals love to use OPM.OPM = Other People’s Money.Many of these businesses know how to use their market power to leverage other people’s money to run and grow their businesses.And if they can do it, you can do it too.In this episode, I tell you why this strategy works so well.An...
2021-06-25
39 min
The Smallstarter Business Podcast
SBP 060: How To Be A Better Negotiator -- Insights from Ayuli Jemide
The ability to negotiate well is a very powerful business skill.It can save you a lot of money.And it can also make you a lot of money if you know how to use it well.In business, you have to negotiate with people all the time.These people could be your customers, employees, suppliers or distributors.They could also be your business partners or investors.That’s why you need to master negotiation skills if you want to really succeed in business.Recently, I...
2021-06-18
1h 01
The Smallstarter Business Podcast
SBP 059: Products or Services -- Which One Makes A Better Business?
There are only 3 ways a business can make money in this world.It can sell products.It can sell services.Or it can sell both.But is there any advantage in selling a product instead of a service?Or is it easier and more profitable to sell services instead of products?This is a question most entrepreneurs must consider before investing time, energy, and money into a business.And if you already have a business, will your next revenue stream come from a new product...
2021-06-11
51 min
The Smallstarter Business Podcast
SBP 058: How To Find, Hire & Keep Good Employees in Your Business
There are two things that can kill a business.The first is capital or funds.Many businesses die early because they can’t access the funds they need to grow or scale the business.But when you have the funds you need, the problem is solved.The second thing that kills businesses is a much more stubborn problem.That thing is staff or human resources.Finding good people that will build and grow your business is a major headache for many entrepreneurs.Also, managing people is...
2021-06-04
40 min
The Smallstarter Business Podcast
SBP 057: Should You Sell On Credit To Your Customers?
Should you give credit to your customers?I was training a group of entrepreneurs recently when this question came up.Credit is a very divisive topic for business owners.Some entrepreneurs love giving credit because it has helped to build their businesses.Some have lost money to customers who never paid back.And some others have a strong policy against giving credit to customers.Credit is a double-edged sword.If you manage it well, it can help to significantly boost sales and customer retention.
2021-05-28
35 min
The Smallstarter Business Podcast
SBP 056: How To Make Money From Your Knowledge And Time
Knowledge is money.People will pay for what you know.People will pay for what you can do.And that’s why most of the highest earners in today’s world make their money from knowledge.Lawyers, doctors, investment bankers, consultants, computer programmers, sales professionals, etc.All these people make money from specialised knowledge.But not all knowledge is valuable enough to be paid for.You need to know something that can save people money, pain, mistakes, inconvenience, or regret.But there is a...
2021-05-25
39 min
The Smallstarter Business Podcast
SBP 055: A "House Brand" versus a "House of Brands"
Can you hate a company and still give them your money?It happens all the time.Take Facebook for example.Some people don’t use Facebook.They prefer Instagram or WhatsApp instead.But Facebook doesn’t care.It owns both Instagram and WhatsApp and will still get your time and money.Another example.Some people don’t like Coke because of its high sugar content.They would rather buy Eva bottled water or one of the Chivita fruit juices.But gu...
2021-05-14
35 min
The Smallstarter Business Podcast
SBP 054: The 4 Types of Businesses Most Entrepreneurs Have
What kind of business do you want to build?The Indians and Lebanese, for example, are famous for building legacy businesses.The father builds a business that his kids can inherit and continue after he’s gone.As a result, they start getting their kids involved in the business from an early age.In America and Europe, the taste is different.Many entrepreneurs, especially in tech, prefer to build a business they can sell for a lot of money.The goal is to build a valuable business th...
2021-05-07
41 min
The Smallstarter Business Podcast
SBP 053: How To Make Word-of-Mouth Marketing Work for Your Business
I know some businesses that have never spent a single $$ on marketing.Still, they keep getting more customers.How’s that even possible?How do they do it?It’s the oldest marketing strategy ever created by entrepreneurs, but it still works very well even till today.It’s a marketing strategy your competitors will find hard to copy.And even if they had all the money in the world, they still can’t buy it with money.It’s called word-of-mouth marketing.There is n...
2021-04-30
53 min
Business & Lifestyle LEGENDS Podcast
How One Man is Helping and Supporting SMEs To Grow Bigger in Africa with John-Paul Iwuoha
"Now that the profile of Africa is rising, people are starting to come back. They are coming back to start businesses here, they are coming back with a lot of experience from the West, they are coming back with a lot of money, some people are coming back for retirement, and some are relocating. So, just imagine what the impact of that would be."- John-Paul Iwuoha, Smallstarter Africa, Founder and CEOIn this episode, Ben Schneider and John-Paul talk about the reality of life in Africa - the struggles, problems and so much more. They...
2021-04-16
39 min
The Smallstarter Business Podcast
SBP 052: Tricky Clauses To Watch Out For In Contracts With Investors
It's a wonderful feeling.After working so hard on your business, you have finally raised money from an investor.It feels so good to have big money in the bank.Now, you can stop worrying about paying rent and salaries, and focus on growing the business.But there is a problem.There's a contract you signed with the investor.It was a 16-page contract.And it contained several clauses and terms you really didn't understand.But you were too excited to bother because...
2021-04-16
51 min
The Smallstarter Business Podcast
SBP 051: How To Create A STRONG Competitive Advantage For Your Business
“I will give you a better price.”This is what many entrepreneurs say when they want to convince a customer to buy.By offering a lower price, you can beat the competition, right?But there’s a problem.Pricing is easy to copy.Most of your competitors can see what you’re doing and lowering their prices to attract customers too.And as a result, all of you are competing on price.If you sell for $100 today, the other shop down the road will sel...
2021-04-09
33 min
The Smallstarter Business Podcast
SBP 050: The Amazing Power of Discipline, Consistency and Patience in Business
Good things take time.But we now live in a generation that sees patience as weakness and stupidity.We now live in an age of fast food, fast money, and fast results.Most people don't want to wait. We want the rewards right now.But building a valuable business takes time.It takes discipline, consistency, and patience.And for entrepreneurs who are trying to build a business that creates value over the long term, this is a very difficult time.Today’s lesson is...
2021-04-02
34 min
The Smallstarter Business Podcast
SBP 049: How to Get Out of Debt When Your Business Owes A Lot of Money
What do you do when your business owes a lot of money?You took money from people close to you. And you also borrowed money from the bank.You asked for that money because of the belief and confidence you had in the potential of your business.But then, some things went wrong.The market changed. The product didn't sell as much as you expected. Or some unexpected misfortune hit your business.And now you're owing a lot of money.You feel a deep sense of personal...
2021-03-26
52 min
The Smallstarter Business Podcast
SBP 048: [Business Loans 101] When And How To Use Loans to Start or Grow Your Business
2021-03-19
37 min
The Smallstarter Business Podcast
SBP 047: Timeless Principles for Building A Strong Brand for Your Business
Can a small business have a strong brand?These days, “branding” is one of the fastest ways to make an entrepreneur or business owner spend money.The industry is booming, and it’s not surprising we have a lot of branding experts these days.But branding is a two-edged sword.If you understand the value of branding and use it to your advantage, a strong brand can significantly boost the profile of your business.But if you don’t get it, you can lose a lot of money trying to “bran...
2021-03-12
51 min
The Smallstarter Business Podcast
SBP 046: The 10 Things Investors Want To Know Before They Give You Money
Raising money for a business is hard.Some people have been rejected by banks and investors so many times they’ve lost count.Still, every day, deals are being closed.And that’s because one of the key ways investors and banks make money is by giving money to entrepreneurs and businesses for interest or return.But that doesn’t mean getting their money is easy.The reason is: investors and banks are obsessed and influenced by ONE thing.That thing is called “risk”.Investors want to be...
2021-03-05
45 min
The Smallstarter Business Podcast
SBP 045: The Power of Channels -- How To Make It Easy For Customers To Find You
You have a very good product, but nobody is buying it.The few people who have tried your product say you’re far better than the competition.They say your product is better, more effective, and more affordable than other products out there.But if the product is so good, how come nobody is buying it?You feel invisible.Why would you have such a good product but it feels like nobody knows you exist?You’re so frustrated.You’ve reduced the price, improved the fe...
2021-02-26
28 min
The Smallstarter Business Podcast
SBP 044: Do THIS Before You Quit Your Job To Start A Business
2021-02-19
43 min
The Smallstarter Business Podcast
Special Feature: John-Paul Iwuoha speaks with JLD on the Entrepreneur On Fire Podcast
I've listened to the Entrepreneurs on Fire Podcast for almost 7 years and I'm a big fan of John Lee Dumas.Entrepreneurs on Fire is an award-winning podcast that has featured many of the big names who work with entrepreneurs and people who are working hard to change the world.It was an honour to share the stage with JLD. It was a great opportunity to share my voice and message with his millions of followers.In this special feature episode, I talk about why global entrepreneurs need to have Africa on their radar...
2021-02-12
35 min
The Smallstarter Business Podcast
Special Feature: John-Paul Iwuoha speaks with Andrew Evans on the Ace Weekly Podcast
In this special feature episode, I had the chance to speak with Andrew Evans on his amazing Ace Weekly Podcast.Andrew is a serial entrepreneur who is doing a lot of great work in promoting the mission of entrepreneurship.I am honored to have shared the stage with him as we discussed several important topics about Africa, entrepreneurship, COVID and its impacts on the continent, and my thoughts on the future of leadership.You're going to enjoy this episode.
2021-02-12
1h 08
Entrepreneurs on Fire Business Podcast
Emerging Opportunities and Exciting Business Lessons with John-Paul Iwuoha
John-Paul is a business transformation specialist who helps entrepreneurs start, grow, and turnaround businesses in Africa. In 2018, LinkedIn recognized him as a Top Voice on startups and entrepreneurship. Top 3 Value Bombs: 1. Africa is one of the top 10 fastest growing economies in the world. 2. Most successful businesses in Africa are working on the margin side. Africa is enormous in volume too. You can use both to maximize your profit. 3. Doing what you love to do will not get you to success. Along the way, you have to do something you do not...
2021-02-11
33 min
Ace Weekly
The New Frontier with John-Paul Iwuoha - ACEWEEKLY078
Anyone who listens to this show probably prides themselves on thinking BIG. We seek to take advantage of opportunities that present themselves to us. This week John-Paul Iwuoha, a business transformational specialist, joins the show to talk about global business. Africa is a NEW FRONTIER of entrepreneurship. Amazing things are already being done in Africa in regards to local and global entrepreneurship. As one of the worlds fastest growing emerging markets, it’s easy to overlook Africa with how it’s painted by the mainstream media. Listen to this week’s show to hear how emerging markets like Af...
2021-02-09
1h 04
The Smallstarter Business Podcast
SBP 043: How to Turnaround A Business That No Longer Makes Money
How do you turn around a business that no longer makes money?Sometimes, the problem is with the external environment.It could be that your market has changed, or your competitors have gained on you, or it could just be that your customers have moved on because they want something you don’t offer.Sometimes, the problem is internal.The fault could be with your cost structure, margins, waste, or deliberate fraud and sabotage from members of your team.In this episode of the podcast, I share the 7 areas I...
2021-02-05
35 min
The Smallstarter Business Podcast
SBP 042: How To Handle Rejections As An Entrepreneur
Human beings don’t handle rejection very well.For most people, rejection is emotional.We feel insulted, angry, and heartbroken when other people push us aside like we don’t matter.But when it comes to business, rejection can be a huge blessing in disguise.And every smart entrepreneur understands this.You will often face rejection when you try to sell your product.You will face rejection when you try to apply for a bank loan or approach potential investors to give you money.You coul...
2021-01-29
34 min
The Smallstarter Business Podcast
SBP 041: How To Use The Right Message To Sell Anything
Nobody can read your mind.That’s why what you say, and how you say it, matters.This is especially true when you’re trying to communicate your ideas or trying to convince someone.Sometimes, it’s what you say and how you say it that makes a customer buy your product.Sometimes, it’s what you say that makes a person agree to become your supplier, distributor, or employee.And when it comes to pitching to investors, what you say can make a big difference between getting their money or...
2021-01-22
35 min
The Smallstarter Business Podcast
SBP 040: Should You Give Away Free Samples of Your Product?
Email is free. How come?If you’re reading this, it’s likely you don’t pay a dime to Google or Yahoo for mail services.Yet, both are multi-billion-dollar companies.If you watch YouTube, it’s free.If you use Facebook, Twitter, or any other social media, that’s free too.If you backup your photos and files online, it’s likely you use a free service.But why?Why do most of today’s most successful companies give some of their products and services for f...
2021-01-15
35 min
The Smallstarter Business Podcast
SBP 039: How to Keep Going When You Feel Like Giving Up
2021-01-08
36 min
The Smallstarter Business Podcast
SBP 038: The Amazing Power of Doing Small Things in Business
Happy New Year!I’m very grateful for the gift of a brand new year.If anything, last year reminded me that life, good health, and family are the most important assets any human can have.As you prepare for 2021, I’d love to share an important lesson with you.And I need you to pay close attention to it.The amazing power of small.The month of January is notorious for big promises, big goals, and New Year resolutions.And because it’s the...
2021-01-01
27 min
The Smallstarter Business Podcast
Special Episode: Merry Christmas 2020! 🌟
2020-12-25
04 min
The Smallstarter Business Podcast
SBP 037: Why Are You An Entrepreneur?
How can you tell if someone is a real friend?How can you really tell if you love someone, or something?There is only one way to find out:You have to test it.Friendships have to be tested to prove their worth.You will only know your real friends when you are low and desperate for help.It’s the same thing with love, loyalty, and faith.It’s also the same thing with entrepreneurship.So many people are in love...
2020-12-18
33 min
The Smallstarter Business Podcast
SBP 036: How Smart Entrepreneurs Plan for A New Year (Part 2)
Have you set a trap before?I still remember the first time I set a mouse trap as a little boy.I put in a small piece of bread and then set the trap in a corner of the house where I had seen the mouse a couple of times.A trap is an amazing invention.Once a trap is set, you don’t have to do any more work.You can go to sleep and the trap does the rest of the job.And in the mo...
2020-12-11
20 min
The Smallstarter Business Podcast
SBP 035: How Smart Entrepreneurs Plan for A New Year (Part 1)
Every new year comes with great expectations.We want to do better than we did this year, and be better than we were this year.That’s why every smart entrepreneur I know consciously plans for the new year.Planning makes you better prepared for opportunities and challenges.Planning is a tool used by serious people.Planning is what makes dreams come true.In short, without a plan, all you have is a hallucination.But there is a right way and a wrong way to pl...
2020-12-04
31 min
The Smallstarter Business Podcast
SBP 034: John-Paul gets interviewed on the Timitude Podcast 🔥
In this exciting episode of the podcast, I get interviewed by Tim Noxsinz of the Timitude Podcast.In this episode, I explore several topics that range from my personal career choice and the factors that influenced me into entrepreneurship. I also talk about my move from engineering into business and finance, and then into full-time entrepreneurship.Other topics I talk about include the real reason we have a lot of unemployment in Africa, why our education systems don't work, the three stages of business where most entrepreneurs face the biggest challenges, and why everyone should p...
2020-11-27
1h 10
The Smallstarter Business Podcast
SBP 033: 5 Interesting Business Opportunities in Africa in 2021
I have a quick question for you.Here it is:How are you planning for next year?In my experience working with entrepreneurs, I’ve realised there are two types of people in this world.There are proactive people.And there are reactive people.How people approach a new year can tell you a lot about who they are.Are you ready for 2021?Will you be proactive and prepare in advance?Or will you just react to whatever 2021 throws at...
2020-11-20
31 min
The Smallstarter Business Podcast
SBP 032: 7 Important Risks To Consider In Every Business
Business is all about risk.That’s what makes us entrepreneurs.People who have a low tolerance for risk choose a stable and predictable income.It’s called a salary.It always comes in at the end of the month.And that’s why most people prefer it.But if you choose to build a business, you’re taking a risk because there are no guarantees on how much money you could make.You could make a lot of money -- bigger than any salary anyone c...
2020-11-13
40 min
The Smallstarter Business Podcast
SBP 031: The 6 Demons You Must Defeat To Succeed In Business
The year 2020 is gradually reaching its end.And it’s been a very harsh year for many businesses.Many have lost customers.Many have lost employees.And many were shut down.On a personal level, it’s also been very rough for entrepreneurs.Some are in deep financial trouble.Some are faced with loans they’re struggling to pay back.Some have lost their self-confidence and self-belief.And some are trying to deal with heavy negative emotions that range from fear and se...
2020-11-06
48 min
The Smallstarter Business Podcast
SBP 030: Interesting & Practical Ways To Improve Profits In Your Business
After working so hard in the business, a lot of entrepreneurs are not getting paid.The landlord gets the rent for the office.All your employees get their salaries.And all your suppliers have been paid.But you get very little or nothing.After all the risk you’ve taken.After all the money, time, and energy you’ve invested in the business.And after all your creativity and innovation to serve your customers.You’re the least paid person in your business.
2020-10-30
52 min
The Smallstarter Business Podcast
SBP 029: When Is The Right Time To Fire An Employee From Your Business?
How do you know when it’s time to fire an employee from your business?Firing people is tricky for many entrepreneurs. It’s an uncomfortable situation that some business owners prefer to ignore and avoid.The problem is, your business will suffer if you continue to keep an employee who is not a good fit for your company.In this episode of the Smallstarter Business Podcast, I explain the 3 main reasons to fire an employee and the four important factors to consider when you fire a person.You’re goin...
2020-10-23
30 min
The Smallstarter Business Podcast
SBP 028: How To Choose A Very Good Business Partner
When it works, business partnerships can achieve amazing feats. Magical things can happen when two or more bright people contribute their ideas and resources to build a business. It's no surprise that some of the most successful companies in the world today are products of business partnerships.Google, HP, Apple, Procter & Gamble, Microsoft, and several others are shining examples of the power of business partnerships.But choosing the right person as your business partner is a seemingly small decision that can have very major consequences for your business.A bu...
2020-10-16
34 min
The Smallstarter Business Podcast
SBP 027: The 4 Major Types of Income Every Entrepreneur Should Have
Every entrepreneur wants to make money.We all want to get rewarded for our ideas, our creativity, our smarts, our hard work, and for the risks we take.But still…Some people work harder and longer in their businesses than others, but still make far less money than others.Some entrepreneurs take more risk, but end up with far less returns?Why does this happen?Why is income not always proportional to effort and hard work?Why do the rewards we get sometimes not measure up...
2020-10-09
31 min
The Smallstarter Business Podcast
SBP 026: Two Powerful Ways To Convince People To Buy From You
How do you convince people to buy what you're selling?Many people use logic.Most people target the head.Maybe if you show people the benefits of using your product, you can convince them to buy.But guess what?Logic does not always work.And I'll give you real examples.Have you ever seen a CocaCola advert that shows the benefits of drinking Coke?Have you ever seen a perfume ad that talks about the chemical formulas used to make the...
2020-10-02
32 min
The Smallstarter Business Podcast
SBP 025: How To Really Know If A Business Idea Can Make Money (Part 2)
A business idea is worthless unless you know how to exploit it.Many times, it's not the business idea that matters.It's what you can do with it that really matters.Have you ever wondered why so many people have good business ideas, but only a few people actually go ahead to start the business?Having the business idea is easy.Seeing the market opportunity is easy.Making big plans and talking about how much money you can make and how fast you will grow is easy.
2020-09-25
37 min
The Smallstarter Business Podcast
SBP 024: How To Really Know If A Business Idea Can Make Money (Part 1)
How can you tell if a business idea has the potential to make money?Some business ideas sound fantastic, but they're not realistic.Some business ideas look good in your head and on paper, but are unlikely to work in real life.So, how can you tell if what you have is a feasible idea and not a fantasy?What you're about to learn can save you a lot.It can save you the disappointment and frustration of starting a business that is destined to fail.It...
2020-09-18
47 min
The Smallstarter Business Podcast
SBP 023: How To Pay & Motivate People To Work for You And Build Your Business
It takes more than one tree to make a forest.That's why you need help.You will likely need help to grow your business to its full potential.You may need people who have the skills and experience you don't have.You may need people who have the access, contacts, networks, and strategic relationships that you lack.These people could be business partners, co-founders, or employees.However, to attract and keep really good people, you have to be able to pay (reward) them well so they stay...
2020-09-11
40 min
The Smallstarter Business Podcast
SBP 022: 6 Ways To Handle The Pressure And Stress of Building A Business
Every business starts with a ‘honeymoon’ phase.That’s the period just before and after you start your business. It’s a period filled with excitement, confidence, and passion.You’re excited because you finally created something out of that idea you’ve always had.You’re confident because the future looks very bright.And you feel a lot of passion because you’re finally doing something you love.But then…The honeymoon period ends.And then the reality of building a business starts to hit you...
2020-09-04
44 min
The Smallstarter Business Podcast
SBP 021: How To Build A Solid Business Model for Your Company
Two people can have the exact same business idea.But it’s the person with a better business model who will likely succeed.That’s why business models are so powerful.But what exactly is a business model?What does it mean?Here is a good example:AppleThis month, Apple became the first company in the world to be worth more than $2 trillion.Yes, that’s TRILLION.Apple is a successful company because of the gadgets it sells -- iPh...
2020-08-28
41 min
The Smallstarter Business Podcast
SBP 020: 5 Types of Difficult Customers And How To Deal With Them
If you want to last long in business, you have to master the art of dealing with customers.Especially your difficult customers.If you don't handle them well, your difficult customers can become enemies of your business.And in these days of social media, it's very easy for your enemies to pull you down.They could badmouth your brand and cause you serious damage. And they could "de-market" your products and services, causing you to lose potential customers.So, how do you deal with your most difficult c...
2020-08-21
37 min
The Smallstarter Business Podcast
SBP 019: 7 Things to Consider Before Taking Money from an Investor or Bank
About two months ago, I got an email from one of my clients.It had a PDF attachment.He was about to sign a deal with a potential investor who had agreed to invest $50,000 in his leather products business.After months of searching, he was very excited that the money he had been looking for was finally within his reach.This email was to get my advice on the content of the attached contract before he signs it.The investor's deadline was just about 24 hours away.He...
2020-08-14
50 min
The Smallstarter Business Podcast
SBP 018: The Best Way To Share Equity With Business Partners or Co-founders
HP, Apple, Google, Microsoft, and Procter & Gamble are examples of great businesses that were started and built by business partners and co-founders.When two or more bright people come together to contribute resources, great things can happen.While business partnerships are powerful, they can also be a two-edged sword.In many cases, conflict and disagreement between business partners and co-founders can tear a business apart.And one of the biggest causes of problems is ownership -- how much equity a business partner or co-founder owns in a business.In...
2020-08-07
40 min
The Smallstarter Business Podcast
SBP 017: Effective Time Management Tips for Busy Entrepreneurs
Yes, it's shocking. But it is true.Research now shows that up to 50 percent of entrepreneurs are likely to have at least one mental health breakdown in their lifetime.That's according to Michael Freeman, a psychiatrist and psychologist at USC.Separate results by another researcher and psychotherapist, Dr. Paul Hokemeyer, confirms this. But he puts the number at 80 percent.All these findings confirm the high mental and psychological pressures of entrepreneurship.This is a VERY serious issue.It is also an issue many people are...
2020-07-31
31 min
The Smallstarter Business Podcast
SBP 016: The Simple Rules I Use To Choose Between Business Opportunities
Time is money.It's something I've always heard since childhood. There is even a very popular old song in my country about it.But what does it really mean?I didn't realize what time=money really meant until I started running my own business.People are pained when they lose money. But when we lose time, it's not really a big deal.That's why when we consider business opportunities, we typically look at how much money we can make, and not how much time it may cost us.
2020-07-24
31 min
The Smallstarter Business Podcast
SBP 015: Trying To Grow Your Business? You Need To Hear This
Growth is a beautiful thing That's why almost every entrepreneur is looking for new ways to grow their business.Growth brings in customers. Customers bring in sales. And sales increase the size and likelihood of profits.On top of the financial benefits, growth is good for the ego. Growth often attracts a lot of public attention, admirers, and media recognition.But when most people think of growth, they think of more marketing, more advertising, better branding, and more sales.They think of Instagram and Facebook ads, or how to get more...
2020-07-17
45 min
The Smallstarter Business Podcast
SBP 014: 5 Strategies for Setting the Best Price for Your Product or Service
Pricing can be a gamechanger in a business. It is one of those small changes you can make in your business that can yield surprising and outsized results.A lot of businesses are leaving money on the table because their prices are much lower than they should be. Some other businesses are struggling to make sales because their prices are sending the wrong message to the market.Pricing is one of those few levers in a business that can be used to significantly influence the behaviour of your customers and improve your financial performance.
2020-07-10
38 min