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PAUL FOH PODCASTPAUL FOH PODCASTHow To Fail In Business | #173 John Paul Iwuoha Book a Coaching Session to Get Your Next Customers: ⁠https://bit.ly/4g3VgEe⁠ Join the '5 Day Make Sales Class': ⁠https://selar.co/1m67u1⁠ PROMO: Buy my 2 books and 2 webinars on sales for $7, instead of $50: ⁠https://selar.co/4q2362⁠ Join 300+ Entrepreneurs & Salespeople in My Community: ⁠https://nestuge.com/salesfactory⁠ ––– More Content ––– The FOH Letters – Sales Insights Newsletter: https://paulfoh.substack.com/ John Paul-Iwuoha's link: https://www.activatorhq.com/author/jpiwuoha/ ––– Socials ––– Instagram: https://bit.ly/4gli5Dh LinkedIn: https://bit.ly/4ioAGA5 Twitter: /paulfoh YouTube: /@paulfohthesalescoach2024-12-1140 minEntrepreneurs on FireEntrepreneurs on FireAfrica: Emerging Opportunities and Exciting Business Lessons with John-Paul Iwuoha: From the 2021 archiveFrom the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John-Paul is a business transformation specialist who helps entrepreneurs start, grow, and turnaround businesses in Africa. In 2018, LinkedIn recognized him as a Top Voice on startups and entrepreneurship. Top 3 Value Bombs 1. Africa is one of the top 10 fastest growing economies in the world. 2. Most successful businesses in Africa are working...2023-11-0434 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 092: The 4 Types Of People Who Will Do Well As Employees In Your BusinessYou cannot build a successful business on your own. You will likely need the help of employees.But how can you tell the right kind of person to hire for your business?How much knowledge, skill, and experience should they have?What kind of personality should you be looking for?In this episode of the Smallstarter Business Podcast, I discuss the 4 types of people who will likely do well as employees in your business.Happy listening!2022-04-2243 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 090: Why Many Young Businesses Run Out Of Money And How To Avoid This ProblemMany young businesses fail because they run out of money.Some of these failed businesses had great potential and may have become successful businesses if only they survived a little longer.Fortunately, this is a fixable problem.In this episode of the Smallstarter Business Podcast, I explore the most common reasons why young businesses fail and how you can avoid these situations.You’re going to learn a lot from this.Happy learning!2022-04-0151 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 089: Self-funded Businesses vs. Investor-funded Businesses -- Which Is Better?It’s boom time for startups around the world. Last year alone (2021), startups on the African continent raised over $4 billion from local and international investors.But do you really have to raise money from investors?Or should you continue running as a self-funded business and ignore the temptations to raise money from banks and outside investors?In this interesting episode of the Smallstarter Business Podcast, I explore the pros and cons of self-funded businesses versus investor-funded businesses.You’re going to learn some great stuff from this.Happy...2022-03-2556 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 088: Insights and Strategies for Raising Money for A Business -- with Kristin H. Wilson of Spurt!Many entrepreneurs struggle with the challenge of raising capital to start, grow and scale their businesses.How to overcome this seemingly insurmountable obstacle?In this episode of the Smallstarter Business Podcast, Kristin H. Wilson of Spurt! shares some interesting insights and strategies for overcoming this problem.During this interview, we explored a range of subjects, from the power of strategic partnerships to the secret sauce for funding proposals, and the unique benefits that failure can have over success in business.You're going to learn very valuable stuff from this.2022-03-111h 09The Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 087: Why Nice People Don't Always Succeed In Business And What To Do About ItWhy does it often seem that ‘nice’ people are easily taken advantage of in business?And does this suggest that we have to be mean, nasty and brutal to win in business?The truth is, there are aggressive and domineering people out there who will take advantage of your “niceness”, generosity and patience.These people could be your customers, employees, suppliers, or investors.In this episode of the Smallstarter Business Podcast, I share my thoughts on how nice people get exploited in business and some specific ways you can handle these situatio...2022-03-0448 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 086: The 6 Types of Businesses I Never Want To Do In My LifeSome businesses are just deadends by design.They may look exciting on the surface, but the reality is much worse than your eyes can see.After investing your time, money, and efforts in them, you’re very likely to regret your decision down the road. But what if you could identify these kinds of businesses in advance?That’s exactly what this episode is all about.Based on John-Paul’s experience and preferences, you will discover 6 types of businesses that are not worth your time and investment.You’re...2022-02-251h 12The Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 085: The Amazing Power of Building Redundancy In Your Business -- 🔥 Hot Topic!Surprises and change are a constant in business.If the ups and downs of the economy don’t shake you, your customers, employees or suppliers may disappoint or destabilize your business.Unfortunately, you cannot plan for most of these surprises and changes before they happen.That’s why you need to build redundancies into your business.In this episode, you will learn how to bake redundancy into 6 key areas of your business so you can get better at surviving surprises and changes when they happen.Happy learning!2022-02-2248 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 084: How To Export Products From Africa To The World -- Insights from Maxwell Adew, Founder @ KuuezaIn this interesting episode of the Smallstarter Business Podcast, Maxwell Adew of Kuueza shares his entrepreneurship story.You will learn how he stumbled on the painful problem that gave birth to the business idea that became his company, Kuueza.Maxwell also shares valuable advice and insights on starting a business, raising capital for business, and how to build a team of loyal and capable people to support your business.You're going to learn a lot from this.Happy listening!2022-02-141h 12The Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 083: "New Level, New Devils." Why You Should Be Careful What You Wish For In BusinessAlmost every entrepreneur wants to get to the next level of growth and success in their business.That next level could be to raise more capital, to make more sales, to build a bigger team, or to expand into more locations and grow the business.But for every new level, there will be new devils. For every new level, there will be new problems, challenges, and frustrations you must learn to deal with if you want to succeed at that level. In this episode of the podcast, I explore the wisdom of...2022-01-2858 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 082: Is It An Opportunity Or A Distraction? How To Resist FOMO and SOS In Your BusinessEntrepreneurs love to find and chase new opportunities. It could be a new idea, a new product, a new strategy, or a new partnership deal.But how can you be sure that thing is really an opportunity, and not a distraction?Many entrepreneurs get sucked into distractions that cost them a ton of time, money, sweat, and tears.And that's why this episode of the podcast is important and timely.In this episode, you will learn three ways to distinguish between opportunities and distractions so you can always make t...2022-01-2138 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 081: What It Actually Takes To Grow & Scale A Business -- Insights from Kristin H. Wilson of Spurt!Growth is often on the minds of most entrepreneurs and business owners.How can you grow and scale a business to reach more customers, make more sales, and grab more market share?This episode of the podcast is a peek into a Mastermind Strategy Session from our exclusive Insiders community.During this session, Kristin H. Wilson of Spurt! Shares insights on the 3 key factors for growing and scaling a business.You’re going to learn a lot from this.2022-01-141h 22The Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 080: Is It Better To Be Feared Or Loved By Your Employees? This Is What I Think...What's the best way to manage the relationship with your employees?Is it better if they fear you, or love you?In this interesting episode, I share my thoughts on how to handle the critical relationships with your employees.You're going to learn the upsides and downsides of using fear and love to motivate your staff.This is an episode that will get you thinking about your leadership style and how you manage the human resources in your business.2022-01-0748 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 079: How To Double Your Sales in 90 Days or Less -- Insights from Simon Severino of Strategy SprintsGrowing a business is tough for many people who own or run a business.But are there tested and trusted ways to boost the sales of your company? In this episode, Simon Severino of Strategy Sprints shares some interesting strategies for boosting sales and growth in a business.You're going to learn a lot from this.2021-12-3146 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 078: How To Enter A New Market Or Find Customers For A New Product Some people claim that if you have a good product, customers will automatically find you.Unfortunately, this is not always true.The world is full of great products that cannot find customers.It’s hard to penetrate any market with a new product, especially when nobody knows you or your business.This is a common challenge faced by entrepreneurs who have a new startup or an existing business that has just introduced a new product.This episode presents a roadmap that can help you overcome this obstacle.You...2021-12-1758 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 077: 5 Important Things To Consider Before Hiring Anyone in Your BusinessPeople provide leverage in business. That’s why to grow a business, you need to build a team.But building a good team starts with hiring.And when it comes to hiring people, it’s often easy to make mistakes. You may hire for the wrong purpose, or hire the wrong person, or hire at the wrong time.Unfortunately, these mistakes can be expensive. Hiring mistakes can lead to a waste of money, time, and energy.In this episode, you will learn 5 important things you should consider before you hire anyone to j...2021-12-1045 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 076: I Had A Burnout -- Important Life Lessons on Health, Wealth and HappinessAt a point in your journey as an entrepreneur, you will experience “burn out”.After several months or years of working hard on your business, you will likely experience some form of physical, mental, or emotional exhaustion.Entrepreneurs are often too focused on the business that we don’t pay enough attention to ourselves.In this episode of the podcast, I talk about my experience with burn-out and some important lessons I learned about life, health, wealth, and happiness.I know you’re going to learn a lot from this.2021-12-0351 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 075: How To Know When It Is Time To Grow And Expand Your BusinessAlmost every entrepreneur wants to grow their business.Growth is exciting.Growth means a bigger business that makes more sales, has more customers, and is more visible and known by people.But guess what?Growth can kill a business if it’s not done well.In fact, if you grow your business too early, too fast, or too late, your business will likely struggle.So, when is the right TIME to grow and expand a business?The answer to this question lies in today’s episode of t...2021-10-1556 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 074: The 6 Specific Ways To Quickly Improve The Profitability Of Your BusinessMany businesses are struggling to survive.And most of these businesses make either very low profits, zero profits, or serious losses.How to improve profits in a business is a major headache for entrepreneurs.After paying suppliers, salaries, rent, and other expenses, there is almost nothing left for the owner of the business.And if this situation continues, it’s only a matter of time before the business crumbles.That’s why you should listen to this episode of the Podcast.It’s not enough to blame outsid...2021-10-1054 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 073: The Strategic Types of Capital You Need To Build A Successful BusinessRunning out of money.It’s the top reason most businesses fail.According to CB Insights, up to 40 percent of failed businesses were due to lack of capital.And that’s for the US, Canada, and Europe.In developing markets like Africa, I can bet the number is much higher.But what makes a business run out of money?And why can’t some entrepreneurs manage this problem before it kicks them out of business?In this week’s episode, you’ll learn a lot about the...2021-09-2455 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 072: How To Get Better At Business Development & Networking -- Practical Insights from Cynthia LareineIf people don’t know you, they can’t help you or do business with you.That’s why networking is so important in business.Through networking, many people have found investors, business partners, and very good suppliers and distributors.Unfortunately, many people are not so good at networking.Most people think networking is just about introducing themselves, shaking people’s hands, and giving out business cards.It’s not surprising that we end up with a lot of business cards, but don’t have any solid contacts.That’s...2021-09-171h 08The Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 071: How To Handle Angry Customers -- A Practical ExampleYour customers are not always right.Sometimes, this is especially true for angry customers.How do you handle a person who insults you, threatens you, and may likely tell other people bad things about your business?In your career as an entrepreneur, you will likely come across this kind of person.But guess what?Angry customers are a special gift to any business.You know why? I’ll tell you.You see, most customers who are dissatisfied with your business will likely walk awa...2021-09-1030 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 070: The 5 Most Common Mistakes That Can Kill A BusinessA friend of mine recently shut down his restaurant business.It was painful to watch him go through it.I still remember how excited he was when he first started the business.I still remember his vision to expand the business into other cities in the country.I still remember how much time, energy, and money he sacrificed for that business.But it wasn’t enough.This is the unfortunate reality that many entrepreneurs have to face.Up to 80% of new businesses fail within 5 years....2021-09-0343 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 069: Startup Strategy: Is It Better To Start Small or Start Big in Business?Having an idea for anything is easy.But it is much harder to actually start.It could be a new business.A new product.Or a new sales strategy.So, what is the best way to start anything in business?Should you wait until you have all the resources you need so you can start BIG?Or should you start small even if you have all the resources you need?Most people prefer to start big.Big is beautiful....2021-08-2753 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 068: The 3 Important Leadership Styles Every Entrepreneur Should Master2021-08-2150 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 067: The Subtle But Important Difference Between A Customer And A FanEvery business is looking for customers.The more customers you have, the better for your business.But there is a problem with customers.They can easily leave you.Make a small mistake. Increase your prices. Or delay their orders.And some of them will leave you.They will leave you for another business that sells cheaper.Customers will buy from you ONLY IF it makes sense.That's why fans are better than customers.A fan will buy from you and stick...2021-08-0935 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 066: 11 Intelligent Ways To Prevent Theft and Fraud in Any BusinessGrowth is a beautiful thing in any business.When you grow, you make more money, serve more customers, and hire more employees.But there’s something else that comes with growth.It’s called complexity.As your business grows, it becomes harder and harder to monitor everything.It becomes harder to monitor everybody that works for you, especially their actions and decisions.As a result, it can become easier for theft and fraud to happen in your business.That’s when you need a system of con...2021-08-0254 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 065: What To Do When Your Employees Gang Up Against YouMost businesses depend on employees to function.But as your business grows, your employees will become key stakeholders.And they may start to ask for more.They could ask for higher pay and more privileges.Or more rights and improved work conditions.If you don’t handle these grievances, your employees may start to gang up against you.And trust me, they can frustrate your business in so many ways.They can reduce their productivity or refuse to work.They could bad mouth yo...2021-07-241h 00The Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 064: The 6 Types of Advisers Every Entrepreneur Should HaveYou see it everywhere.On social media, in magazines, and in casual gossip.We like to talk about successful entrepreneurs, how much money they have, and where they rank on the Forbes list of billionaires.We tend to see these people as successful INDIVIDUALS.But no single individual can build a fortune or a successful business entirely on their own.They had to rise on the shoulders of others.They usually surround themselves with a small circle of sound and trusted advisers.These advisers are...2021-07-1629 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 063: How To Keep Your Job And Run A Business At The Same TimeCan you love your job and still be a successful entrepreneur?It's very possible.In fact, some people prefer it this way.They don't want to give up the fulfillment, steady income, and professional achievement that comes from a full-time job.But on the other hand, they want to do something about their passions and business ideas.Is it possible to eat your cake and have it?Like I said before, it's possible.But it can also be very hard.Dividing your attention...2021-07-0932 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 062: 5 Sales Strategies That Have Helped Me Well in BusinessEvery business needs customers to survive.But like most people, I didn’t have any customers when I started my business years ago.I had to find the first client.And then I found the second, third, fourth client, etc.Till today, I still have some of my early clients who have stayed on with me.We have become friends and will remain so for a long time.That’s why I need you to listen to this.In this week’s episode of the podcas...2021-07-0244 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 061: How To Grow Your Business With Other People's MoneyMany of the world’s most successful companies have one secret power.They know how to use OPM.Coca-Cola uses it.ExxonMobil uses it. And several other multinationals love to use OPM.OPM = Other People’s Money.Many of these businesses know how to use their market power to leverage other people’s money to run and grow their businesses.And if they can do it, you can do it too.In this episode, I tell you why this strategy works so well.An...2021-06-2539 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 060: How To Be A Better Negotiator -- Insights from Ayuli JemideThe ability to negotiate well is a very powerful business skill.It can save you a lot of money.And it can also make you a lot of money if you know how to use it well.In business, you have to negotiate with people all the time.These people could be your customers, employees, suppliers or distributors.They could also be your business partners or investors.That’s why you need to master negotiation skills if you want to really succeed in business.Recently, I...2021-06-181h 01The Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 059: Products or Services -- Which One Makes A Better Business?There are only 3 ways a business can make money in this world.It can sell products.It can sell services.Or it can sell both.But is there any advantage in selling a product instead of a service?Or is it easier and more profitable to sell services instead of products?This is a question most entrepreneurs must consider before investing time, energy, and money into a business.And if you already have a business, will your next revenue stream come from a new product...2021-06-1151 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 058: How To Find, Hire & Keep Good Employees in Your BusinessThere are two things that can kill a business.The first is capital or funds.Many businesses die early because they can’t access the funds they need to grow or scale the business.But when you have the funds you need, the problem is solved.The second thing that kills businesses is a much more stubborn problem.That thing is staff or human resources.Finding good people that will build and grow your business is a major headache for many entrepreneurs.Also, managing people is...2021-06-0440 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 057: Should You Sell On Credit To Your Customers?Should you give credit to your customers?I was training a group of entrepreneurs recently when this question came up.Credit is a very divisive topic for business owners.Some entrepreneurs love giving credit because it has helped to build their businesses.Some have lost money to customers who never paid back.And some others have a strong policy against giving credit to customers.Credit is a double-edged sword.If you manage it well, it can help to significantly boost sales and customer retention.2021-05-2835 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 056: How To Make Money From Your Knowledge And TimeKnowledge is money.People will pay for what you know.People will pay for what you can do.And that’s why most of the highest earners in today’s world make their money from knowledge.Lawyers, doctors, investment bankers, consultants, computer programmers, sales professionals, etc.All these people make money from specialised knowledge.But not all knowledge is valuable enough to be paid for.You need to know something that can save people money, pain, mistakes, inconvenience, or regret.But there is a...2021-05-2539 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 055: A "House Brand" versus a "House of Brands"Can you hate a company and still give them your money?It happens all the time.Take Facebook for example.Some people don’t use Facebook.They prefer Instagram or WhatsApp instead.But Facebook doesn’t care.It owns both Instagram and WhatsApp and will still get your time and money.Another example.Some people don’t like Coke because of its high sugar content.They would rather buy Eva bottled water or one of the Chivita fruit juices.But gu...2021-05-1435 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 054: The 4 Types of Businesses Most Entrepreneurs HaveWhat kind of business do you want to build?The Indians and Lebanese, for example, are famous for building legacy businesses.The father builds a business that his kids can inherit and continue after he’s gone.As a result, they start getting their kids involved in the business from an early age.In America and Europe, the taste is different.Many entrepreneurs, especially in tech, prefer to build a business they can sell for a lot of money.The goal is to build a valuable business th...2021-05-0741 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 053: How To Make Word-of-Mouth Marketing Work for Your BusinessI know some businesses that have never spent a single $$ on marketing.Still, they keep getting more customers.How’s that even possible?How do they do it?It’s the oldest marketing strategy ever created by entrepreneurs, but it still works very well even till today.It’s a marketing strategy your competitors will find hard to copy.And even if they had all the money in the world, they still can’t buy it with money.It’s called word-of-mouth marketing.There is n...2021-04-3053 minBusiness & Lifestyle LEGENDS PodcastBusiness & Lifestyle LEGENDS PodcastHow One Man is Helping and Supporting SMEs To Grow Bigger in Africa with John-Paul Iwuoha"Now that the profile of Africa is rising, people are starting to come back. They are coming back to start businesses here, they are coming back with a lot of experience from the West, they are coming back with a lot of money, some people are coming back for retirement, and some are relocating. So, just imagine what the impact of that would be."- John-Paul Iwuoha, Smallstarter Africa, Founder and CEOIn this episode, Ben Schneider and John-Paul talk about the reality of life in Africa - the struggles, problems and so much more. They...2021-04-1639 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 052: Tricky Clauses To Watch Out For In Contracts With InvestorsIt's a wonderful feeling.After working so hard on your business, you have finally raised money from an investor.It feels so good to have big money in the bank.Now, you can stop worrying about paying rent and salaries, and focus on growing the business.But there is a problem.There's a contract you signed with the investor.It was a 16-page contract.And it contained several clauses and terms you really didn't understand.But you were too excited to bother because...2021-04-1651 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 051: How To Create A STRONG Competitive Advantage For Your Business“I will give you a better price.”This is what many entrepreneurs say when they want to convince a customer to buy.By offering a lower price, you can beat the competition, right?But there’s a problem.Pricing is easy to copy.Most of your competitors can see what you’re doing and lowering their prices to attract customers too.And as a result, all of you are competing on price.If you sell for $100 today, the other shop down the road will sel...2021-04-0933 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 050: The Amazing Power of Discipline, Consistency and Patience in BusinessGood things take time.But we now live in a generation that sees patience as weakness and stupidity.We now live in an age of fast food, fast money, and fast results.Most people don't want to wait. We want the rewards right now.But building a valuable business takes time.It takes discipline, consistency, and patience.And for entrepreneurs who are trying to build a business that creates value over the long term, this is a very difficult time.Today’s lesson is...2021-04-0234 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 049: How to Get Out of Debt When Your Business Owes A Lot of MoneyWhat do you do when your business owes a lot of money?You took money from people close to you. And you also borrowed money from the bank.You asked for that money because of the belief and confidence you had in the potential of your business.But then, some things went wrong.The market changed. The product didn't sell as much as you expected. Or some unexpected misfortune hit your business.And now you're owing a lot of money.You feel a deep sense of personal...2021-03-2652 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 048: [Business Loans 101] When And How To Use Loans to Start or Grow Your Business2021-03-1937 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 047: Timeless Principles for Building A Strong Brand for Your BusinessCan a small business have a strong brand?These days, “branding” is one of the fastest ways to make an entrepreneur or business owner spend money.The industry is booming, and it’s not surprising we have a lot of branding experts these days.But branding is a two-edged sword.If you understand the value of branding and use it to your advantage, a strong brand can significantly boost the profile of your business.But if you don’t get it, you can lose a lot of money trying to “bran...2021-03-1251 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 046: The 10 Things Investors Want To Know Before They Give You MoneyRaising money for a business is hard.Some people have been rejected by banks and investors so many times they’ve lost count.Still, every day, deals are being closed.And that’s because one of the key ways investors and banks make money is by giving money to entrepreneurs and businesses for interest or return.But that doesn’t mean getting their money is easy.The reason is: investors and banks are obsessed and influenced by ONE thing.That thing is called “risk”.Investors want to be...2021-03-0545 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 045: The Power of Channels -- How To Make It Easy For Customers To Find YouYou have a very good product, but nobody is buying it.The few people who have tried your product say you’re far better than the competition.They say your product is better, more effective, and more affordable than other products out there.But if the product is so good, how come nobody is buying it?You feel invisible.Why would you have such a good product but it feels like nobody knows you exist?You’re so frustrated.You’ve reduced the price, improved the fe...2021-02-2628 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 044: Do THIS Before You Quit Your Job To Start A Business2021-02-1943 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSpecial Feature: John-Paul Iwuoha speaks with JLD on the Entrepreneur On Fire PodcastI've listened to the Entrepreneurs on Fire Podcast for almost 7 years and I'm a big fan of John Lee Dumas.Entrepreneurs on Fire is an award-winning podcast that has featured many of the big names who work with entrepreneurs and people who are working hard to change the world.It was an honour to share the stage with JLD. It was a great opportunity to share my voice and message with his millions of followers.In this special feature episode, I talk about why global entrepreneurs need to have Africa on their radar...2021-02-1235 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSpecial Feature: John-Paul Iwuoha speaks with Andrew Evans on the Ace Weekly PodcastIn this special feature episode, I had the chance to speak with Andrew Evans on his amazing Ace Weekly Podcast.Andrew is a serial entrepreneur who is doing a lot of great work in promoting the mission of entrepreneurship.I am honored to have shared the stage with him as we discussed several important topics about Africa, entrepreneurship, COVID and its impacts on the continent, and my thoughts on the future of leadership.You're going to enjoy this episode.2021-02-121h 08Entrepreneurs on Fire Business PodcastEntrepreneurs on Fire Business PodcastEmerging Opportunities and Exciting Business Lessons with John-Paul IwuohaJohn-Paul is a business transformation specialist who helps entrepreneurs start, grow, and turnaround businesses in Africa. In 2018, LinkedIn recognized him as a Top Voice on startups and entrepreneurship. Top 3 Value Bombs: 1. Africa is one of the top 10 fastest growing economies in the world. 2. Most successful businesses in Africa are working on the margin side. Africa is enormous in volume too. You can use both to maximize your profit. 3. Doing what you love to do will not get you to success. Along the way, you have to do something you do not...2021-02-1133 minAce WeeklyAce WeeklyThe New Frontier with John-Paul Iwuoha - ACEWEEKLY078Anyone who listens to this show probably prides themselves on thinking BIG. We seek to take advantage of opportunities that present themselves to us.  This week John-Paul Iwuoha, a business transformational specialist, joins the show to talk about global business. Africa is a NEW FRONTIER of entrepreneurship. Amazing things are already being done in Africa in regards to local and global entrepreneurship. As one of the worlds fastest growing emerging markets, it’s easy to overlook Africa with how it’s painted by the mainstream media. Listen to this week’s show to hear how emerging markets like Af...2021-02-091h 04The Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 043: How to Turnaround A Business That No Longer Makes MoneyHow do you turn around a business that no longer makes money?Sometimes, the problem is with the external environment.It could be that your market has changed, or your competitors have gained on you, or it could just be that your customers have moved on because they want something you don’t offer.Sometimes, the problem is internal.The fault could be with your cost structure, margins, waste, or deliberate fraud and sabotage from members of your team.In this episode of the podcast, I share the 7 areas I...2021-02-0535 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 042: How To Handle Rejections As An EntrepreneurHuman beings don’t handle rejection very well.For most people, rejection is emotional.We feel insulted, angry, and heartbroken when other people push us aside like we don’t matter.But when it comes to business, rejection can be a huge blessing in disguise.And every smart entrepreneur understands this.You will often face rejection when you try to sell your product.You will face rejection when you try to apply for a bank loan or approach potential investors to give you money.You coul...2021-01-2934 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 041: How To Use The Right Message To Sell AnythingNobody can read your mind.That’s why what you say, and how you say it, matters.This is especially true when you’re trying to communicate your ideas or trying to convince someone.Sometimes, it’s what you say and how you say it that makes a customer buy your product.Sometimes, it’s what you say that makes a person agree to become your supplier, distributor, or employee.And when it comes to pitching to investors, what you say can make a big difference between getting their money or...2021-01-2235 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 040: Should You Give Away Free Samples of Your Product?Email is free. How come?If you’re reading this, it’s likely you don’t pay a dime to Google or Yahoo for mail services.Yet, both are multi-billion-dollar companies.If you watch YouTube, it’s free.If you use Facebook, Twitter, or any other social media, that’s free too.If you backup your photos and files online, it’s likely you use a free service.But why?Why do most of today’s most successful companies give some of their products and services for f...2021-01-1535 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 039: How to Keep Going When You Feel Like Giving Up2021-01-0836 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 038: The Amazing Power of Doing Small Things in BusinessHappy New Year!I’m very grateful for the gift of a brand new year.If anything, last year reminded me that life, good health, and family are the most important assets any human can have.As you prepare for 2021, I’d love to share an important lesson with you.And I need you to pay close attention to it.The amazing power of small.The month of January is notorious for big promises, big goals, and New Year resolutions.And because it’s the...2021-01-0127 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSpecial Episode: Merry Christmas 2020! 🌟2020-12-2504 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 037: Why Are You An Entrepreneur?How can you tell if someone is a real friend?How can you really tell if you love someone, or something?There is only one way to find out:You have to test it.Friendships have to be tested to prove their worth.You will only know your real friends when you are low and desperate for help.It’s the same thing with love, loyalty, and faith.It’s also the same thing with entrepreneurship.So many people are in love...2020-12-1833 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 036: How Smart Entrepreneurs Plan for A New Year (Part 2)Have you set a trap before?I still remember the first time I set a mouse trap as a little boy.I put in a small piece of bread and then set the trap in a corner of the house where I had seen the mouse a couple of times.A trap is an amazing invention.Once a trap is set, you don’t have to do any more work.You can go to sleep and the trap does the rest of the job.And in the mo...2020-12-1120 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 035: How Smart Entrepreneurs Plan for A New Year (Part 1)Every new year comes with great expectations.We want to do better than we did this year, and be better than we were this year.That’s why every smart entrepreneur I know consciously plans for the new year.Planning makes you better prepared for opportunities and challenges.Planning is a tool used by serious people.Planning is what makes dreams come true.In short, without a plan, all you have is a hallucination.But there is a right way and a wrong way to pl...2020-12-0431 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 034: John-Paul gets interviewed on the Timitude Podcast 🔥In this exciting episode of the podcast, I get interviewed by Tim Noxsinz of the Timitude Podcast.In this episode, I explore several topics that range from my personal career choice and the factors that influenced me into entrepreneurship.  I also talk about my move from engineering into business and finance, and then into full-time entrepreneurship.Other topics I talk about include the real reason we have a lot of unemployment in Africa, why our education systems don't work, the three stages of business where most entrepreneurs face the biggest challenges, and why everyone should p...2020-11-271h 10The Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 033: 5 Interesting Business Opportunities in Africa in 2021I have a quick question for you.Here it is:How are you planning for next year?In my experience working with entrepreneurs, I’ve realised there are two types of people in this world.There are proactive people.And there are reactive people.How people approach a new year can tell you a lot about who they are.Are you ready for 2021?Will you be proactive and prepare in advance?Or will you just react to whatever 2021 throws at...2020-11-2031 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 032: 7 Important Risks To Consider In Every BusinessBusiness is all about risk.That’s what makes us entrepreneurs.People who have a low tolerance for risk choose a stable and predictable income.It’s called a salary.It always comes in at the end of the month.And that’s why most people prefer it.But if you choose to build a business, you’re taking a risk because there are no guarantees on how much money you could make.You could make a lot of money -- bigger than any salary anyone c...2020-11-1340 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 031: The 6 Demons You Must Defeat To Succeed In BusinessThe year 2020 is gradually reaching its end.And it’s been a very harsh year for many businesses.Many have lost customers.Many have lost employees.And many were shut down.On a personal level, it’s also been very rough for entrepreneurs.Some are in deep financial trouble.Some are faced with loans they’re struggling to pay back.Some have lost their self-confidence and self-belief.And some are trying to deal with heavy negative emotions that range from fear and se...2020-11-0648 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 030: Interesting & Practical Ways To Improve Profits In Your BusinessAfter working so hard in the business, a lot of entrepreneurs are not getting paid.The landlord gets the rent for the office.All your employees get their salaries.And all your suppliers have been paid.But you get very little or nothing.After all the risk you’ve taken.After all the money, time, and energy you’ve invested in the business.And after all your creativity and innovation to serve your customers.You’re the least paid person in your business.2020-10-3052 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 029: When Is The Right Time To Fire An Employee From Your Business?How do you know when it’s time to fire an employee from your business?Firing people is tricky for many entrepreneurs. It’s an uncomfortable situation that some business owners prefer to ignore and avoid.The problem is, your business will suffer if you continue to keep an employee who is not a good fit for your company.In this episode of the Smallstarter Business Podcast, I explain the 3 main reasons to fire an employee and the four important factors to consider when you fire a person.You’re goin...2020-10-2330 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 028: How To Choose A Very Good Business PartnerWhen it works, business partnerships can achieve amazing feats. Magical things can happen when two or more bright people contribute their ideas and resources to build a business. It's no surprise that some of the most successful companies in the world today are products of business partnerships.Google, HP, Apple, Procter & Gamble, Microsoft, and several others are shining examples of the power of business partnerships.But choosing the right person as your business partner is a seemingly small decision that can have very major consequences for your business.A bu...2020-10-1634 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 027: The 4 Major Types of Income Every Entrepreneur Should HaveEvery entrepreneur wants to make money.We all want to get rewarded for our ideas, our creativity, our smarts, our hard work, and for the risks we take.But still…Some people work harder and longer in their businesses than others, but still make far less money than others.Some entrepreneurs take more risk, but end up with far less returns?Why does this happen?Why is income not always proportional to effort and hard work?Why do the rewards we get sometimes not measure up...2020-10-0931 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 026: Two Powerful Ways To Convince People To Buy From YouHow do you convince people to buy what you're selling?Many people use logic.Most people target the head.Maybe if you show people the benefits of using your product, you can convince them to buy.But guess what?Logic does not always work.And I'll give you real examples.Have you ever seen a CocaCola advert that shows the benefits of drinking Coke?Have you ever seen a perfume ad that talks about the chemical formulas used to make the...2020-10-0232 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 025: How To Really Know If A Business Idea Can Make Money (Part 2)A business idea is worthless unless you know how to exploit it.Many times, it's not the business idea that matters.It's what you can do with it that really matters.Have you ever wondered why so many people have good business ideas, but only a few people actually go ahead to start the business?Having the business idea is easy.Seeing the market opportunity is easy.Making big plans and talking about how much money you can make and how fast you will grow is easy.2020-09-2537 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 024: How To Really Know If A Business Idea Can Make Money (Part 1)How can you tell if a business idea has the potential to make money?Some business ideas sound fantastic, but they're not realistic.Some business ideas look good in your head and on paper, but are unlikely to work in real life.So, how can you tell if what you have is a feasible idea and not a fantasy?What you're about to learn can save you a lot.It can save you the disappointment and frustration of starting a business that is destined to fail.It...2020-09-1847 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 023: How To Pay & Motivate People To Work for You And Build Your BusinessIt takes more than one tree to make a forest.That's why you need help.You will likely need help to grow your business to its full potential.You may need people who have the skills and experience you don't have.You may need people who have the access, contacts, networks, and strategic relationships that you lack.These people could be business partners, co-founders, or employees.However, to attract and keep really good people, you have to be able to pay (reward) them well so they stay...2020-09-1140 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 022: 6 Ways To Handle The Pressure And Stress of Building A BusinessEvery business starts with a ‘honeymoon’ phase.That’s the period just before and after you start your business. It’s a period filled with excitement, confidence, and passion.You’re excited because you finally created something out of that idea you’ve always had.You’re confident because the future looks very bright.And you feel a lot of passion because you’re finally doing something you love.But then…The honeymoon period ends.And then the reality of building a business starts to hit you...2020-09-0444 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 021: How To Build A Solid Business Model for Your CompanyTwo people can have the exact same business idea.But it’s the person with a better business model who will likely succeed.That’s why business models are so powerful.But what exactly is a business model?What does it mean?Here is a good example:AppleThis month, Apple became the first company in the world to be worth more than $2 trillion.Yes, that’s TRILLION.Apple is a successful company because of the gadgets it sells -- iPh...2020-08-2841 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 020: 5 Types of Difficult Customers And How To Deal With ThemIf you want to last long in business, you have to master the art of dealing with customers.Especially your difficult customers.If you don't handle them well, your difficult customers can become enemies of your business.And in these days of social media, it's very easy for your enemies to pull you down.They could badmouth your brand and cause you serious damage. And they could "de-market" your products and services, causing you to lose potential customers.So, how do you deal with your most difficult c...2020-08-2137 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 019: 7 Things to Consider Before Taking Money from an Investor or BankAbout two months ago, I got an email from one of my clients.It had a PDF attachment.He was about to sign a deal with a potential investor who had agreed to invest $50,000 in his leather products business.After months of searching, he was very excited that the money he had been looking for was finally within his reach.This email was to get my advice on the content of the attached contract before he signs it.The investor's deadline was just about 24 hours away.He...2020-08-1450 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 018: The Best Way To Share Equity With Business Partners or Co-foundersHP, Apple, Google, Microsoft, and Procter & Gamble are examples of great businesses that were started and built by business partners and co-founders.When two or more bright people come together to contribute resources, great things can happen.While business partnerships are powerful, they can also be a two-edged sword.In many cases, conflict and disagreement between business partners and co-founders can tear a business apart.And one of the biggest causes of problems is ownership -- how much equity a business partner or co-founder owns in a business.In...2020-08-0740 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 017: Effective Time Management Tips for Busy EntrepreneursYes, it's shocking. But it is true.Research now shows that up to 50 percent of entrepreneurs are likely to have at least one mental health breakdown in their lifetime.That's according to Michael Freeman, a psychiatrist and psychologist at USC.Separate results by another researcher and psychotherapist, Dr. Paul Hokemeyer, confirms this. But he puts the number at 80 percent.All these findings confirm the high mental and psychological pressures of entrepreneurship.This is a VERY serious issue.It is also an issue many people are...2020-07-3131 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 016: The Simple Rules I Use To Choose Between Business OpportunitiesTime is money.It's something I've always heard since childhood. There is even a very popular old song in my country about it.But what does it really mean?I didn't realize what time=money really meant until I started running my own business.People are pained when they lose money. But when we lose time, it's not really a big deal.That's why when we consider business opportunities, we typically look at how much money we can make, and not how much time it may cost us.2020-07-2431 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 015: Trying To Grow Your Business? You Need To Hear ThisGrowth is a beautiful thing That's why almost every entrepreneur is looking for new ways to grow their business.Growth brings in customers. Customers bring in sales. And sales increase the size and likelihood of profits.On top of the financial benefits, growth is good for the ego. Growth often attracts a lot of public attention, admirers, and media recognition.But when most people think of growth, they think of more marketing, more advertising, better branding, and more sales.They think of Instagram and Facebook ads, or how to get more...2020-07-1745 minThe Smallstarter Business PodcastThe Smallstarter Business PodcastSBP 014: 5 Strategies for Setting the Best Price for Your Product or ServicePricing can be a gamechanger in a business. It is one of those small changes you can make in your business that can yield surprising and outsized results.A lot of businesses are leaving money on the table because their prices are much lower than they should be. Some other businesses are struggling to make sales because their prices are sending the wrong message to the market.Pricing is one of those few levers in a business that can be used to significantly influence the behaviour of your customers and improve your financial performance. 2020-07-1038 min