Shows
Mike & Molson's Too Good for Radio PodcastMike & Molson Full Show Takeover: The Follie of Perfect AttendanceDue to Johnny having other things to attend to this episode of the Mike & Molson Too Good For Radio Podcast once again features the boys on the actual radio. The two discuss a Vatican Press Conference on Aliens, perfect movies, what you look for in a friend, a sad perfect attendance story, going to Mars, Instagram bullying and an odd world record. New episodes are released every Friday. Make sure to like, share and subscribe and thanks for listening. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2024-05-311h 07Mike & Molson's Too Good for Radio PodcastMike & Molson Full Show Takeover: Live From MichiganIn this Episode of the Mike & Molson Too Good For Radio Podcast the guys once again are on the actual radio as Johnny joins us from the satellite studio in Michigan. The guys talk what age do you stop being cool, the worst text to send, the quality of fortune cookie's fortunes and an awful new off menu drink at Sonic. New Episodes every Friday. Like, Share and Subscribe and Thanks for listening. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2024-05-2449 minMike & Molson's Too Good for Radio PodcastMike & Molson Full Show Takeover: Phone Phlubs and Falling OrangesIn this Episode of the Mike & Molson Too Good For Radio Podcast the guys are once again on the actual radio. Mike and Johnny discuss grocery shopping when hungry, does OJ's death mean it is okay to now speak ill of the dead, 90's movies that never get old, celebrity birthdays and more. New episodes drop every Friday so make sure to Like, Share and Subscribe. Thanks for listening!This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2024-04-191h 11Mike & Molson's Too Good for Radio PodcastMike & Molson Full Show Takeover Live From Hollywood!Mike & Molson appear on the actual radio and Johnny joins the show live from the Hollywood Studio. Johnny shares a story of an interesting on the street interaction in LA. We also discuss a Chicago man's lawsuit against a private Facebook group, the death mirror and more. Like, Share and Subscribe. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2024-01-161h 06
Marketing Musings | Johnny Molson(Anti)Predictions in Marketing for 2024Remember when you predicted 5G would change all of humanity?You were wrong. Maybe we should get out of the "predicting" business.2024-01-0305 minMarketing Musings | Johnny MolsonThe Myth of Marketing Specialists | Marketing MusingsAlways remember: Marketing ≠ Advertising.There are certainly those who specialize in graphic design, video, or digital.But we're talking Marketing. The strategy before the tactics.If you're just thinking "advertising," you're in trouble.2023-12-0604 minMike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast: Sweden Over the PhoneIn this Episode of the Mike & Molson Too Good For Radio Podcast with Johnny on an international adventure we present a flashback to when Mike & Molson used the Swedish number to converse with a few kindly Swedes. Like, Share and Subscribe. New Episodes drop every Friday. Thanks for listening. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2023-10-1225 minMike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Year 2 Episode 22 Best Of Salad Dressing Rage, Annoying Paraglider, and Shirley's SongIn this episode of the Mike & Molson Too Good For Radio Podcast we feature stuff that actually aired on the radio. Since Johnny is out of town we present to you a Best Of, including Salad Dressing Rage, the Muskrat Jamboree, an Annoying Paraglider, and a song from Shirley Cranstoun. Like, Share and Subscribe! New Episodes drop every Friday. Thanks for listening!This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2023-09-0132 minMarketing Musings | Johnny MolsonSales Promotions are Like Fertilizer (Helpful & Dangerous)A little bit of fertilizer is ok. Doing some sales promotions is ok.Too much fertilizer and you'll fry your lawn.Too many promotions, and you'll fry your brand.Les Binet's comments on price promotionshttps://www.marketingweek.com/les-binet-price-promotions-recession/Consumer behavior information from Michelle Klotzhttps://insidebe.com/articles/the-dangers-of-discounting/2023-08-0404 minMarketing Musings | Johnny MolsonWhy I Got Fired | Marketing MusingsSometimes success isn't what it seems.Read the Nielsen article on the importance of awareness:https://www.nielsen.com/insights/2021/when-it-comes-to-brand-building-awareness-is-critical/2023-07-1905 minMarketing Musings | Johnny MolsonThe Unfortunate Branding of Camp LeJ---eI have a funny feeling Google Bots and spam filters are diverting articles about a certain Marine Corps base in North Carolina. Hence "Kamp Lah June" is written as Camp LeJ---e. Thanks.Sign up to attend The One Year Marketing Plan here: https://wizardacademy.org/product/2023-september-the-one-year-marketing-plan/2023-06-2105 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Year 2 Episode 6 Dongs TalkIn this Episode of the Mike & Molson Too Good For Radio podcast we discuss Johnny's discovery of Dongs gun shop in Oklahoma, strip club etiquette, never trust a man with a 5 gallon bucket of apples, what song would you listen to for 24 hours straight for a million dollars, flight attendants shouldn't do comedy and Robert DeNiro needs to keep it in his pants. Like, Share, and Subscribe! New episodes drop every Friday. Thanks for listening.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn...2023-05-1329 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Year 2 Episode 5 International NSFWIn this episode of the Mike & Molson Too Good for Radio Podcast the guys take the show International...kind of as Johnny joins the show from O'Hare International Airport. The guys discuss follow ups on Ragdoll Wife and Penis in Seagull beak guy as well as no Pornhub for Utah, a case of Hot-phobia, and of course give their thoughts on the passing of one Gordon Lightfoot. Like, Subscribe, and Share! New episodes drop every Friday. Thanks for listening.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for...2023-05-0422 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Year 2 Episode 4 Best Of From KTEL to Death By SoupJohnny was on the road this week so this episode of the Mike & Molson Too Good For Radio Podcast features stuff that was actually once on the radio. We give our salute to KTEL products, take a random caller complaining about the SJ-R and discuss drive by soupings. Like, Share and Subscribe. New Episodes that may or may not contain old material drop every Friday. Thanks for listening.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2023-04-2832 minMarketing Musings | Johnny MolsonThe Fundamentals that Remain | Marketing MusingsSource material from:Marketing Week | Mark Ritson on What Does and Doesn't Matter in MarketingMark Ritson | On The Contrary | APG Strategy Conference 20182023-03-0706 minMarketing Musings | Johnny MolsonMarketing Predictions for 2023 (?)If somebody tells you "everything" will change this year... they're probably wrong.Wait... they're most certainly wrongLinksForbes 2018 Marketing Predictions https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91Research on generational groups from BBH Labshttps://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-mythGen X has way more money than Z https://www.ncr.com/blogs/generational-marketing-to-four-consumer-generationsNBCNews prediction for 2018https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c912023-01-0305 minMarketing Musings | Johnny MolsonFables are Better than Facts | Marketing MusingsA list of facts about your business is a dull documentaryLearn why fables are your secret weaponReferenced in this podcast, Jonathon Gotchall's article:https://www.fastcompany.com/1680581/why-storytelling-is-the-ultimate-weapon2022-12-1905 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 37 NSFW Pseudo Christmas SpectacularIn this Episode of the Mike & Molson Too Good For Radio Podcast the boys give you a pseudo Christmas themed episode. The guys discuss the Santa conundrum for kids this time of year, why are we still crawling around in caves, the most re-watched Christmas films. a story that backs up Johnny's claim that we will all be in a porn by 2030, and don't F#@k with the White Elephant Gift Exchange. Listen, Like, and Share. New Episodes every Friday.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services...2022-12-1732 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 36 Best ofThis episode of the Mike & Molson Too Good Radio podcast contains things that were actually on the radio at one time. They include Johnny's Hot Andy Williams montage, a breakdown of one of the worst Christmas songs ever Red Solvine's "Billy's Christmas Wish", Mike & Molson trying fruitcake for the first time and a listener's court involving a Christmas Tree. Like, share and subscribe. New episodes every Friday. Thanks for listening.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-12-0831 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 34In this episode Johnny almost gets into fistacuffs with a cab driver, we find out what a cranking fetish is, Hellofresh is still in hot water over monkey labor practices, what would you do if tomorrow you woke up as a kid, and a Reddit am I the A-hole. Listen, share, subscribe, and don't forget the discount code for Nugenix as she'll like it to. New episodes every Friday.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-11-2529 minMarketing Musings | Johnny MolsonBut What About the Rest of Us?Most people don't need what you are selling right now. So, why are you ignoring them?LinkedIn research can be found here: https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow2022-11-1504 min
The NevcastSelling with Stories - Johnny Molson Part 2Johnny Molson is back with the gang to share more about how he approaches acting. Johnny is an actor, former radio host, and Wizard of Ads partner. Wanna know how to harness the power of stories for what you do? Listen now.2022-11-0927 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 31This week Mike & Johnny workshop a new name for the podcast as well as discuss the viral campaign sensation of Dick Bigger Jr, why do guys grab their crotch so much, possible monkey sex in space, and why Thanksgiving is probably the best holiday. All this and more. Like, share, and subscribe! New episodes drop every Friday. Thanks for listening.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-11-0424 minThe NevcastSelling with Stories - Johnny Molson Part 1Johnny Molson joins the gang to share about how the stories affects his marketing clients. Johnny is an actor, former radio host, and Wizard of Ads partner. Wanna know how to harness the power of stories for what you do? Listen now. 2022-11-0333 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 23In this week's episode Johnny makes a bold prediction for the future, we have a monkey news update, a Dear Prudie involving a horrible human, as well as an interesting substance to make jewelry from. All that and more. Listen, Like, Subscribe.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-09-0226 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 17In this episode of the Mike & Molson Too Good for Radio podcast we get an Uber update from Johnny, address the most 1st world problem filled Dear Prudie ever, encounter a story with a funny name, a woman scorned may have taken things too far, and we add to gross Urban Dictionary terms. Enjoy and don't forget to subscribe.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-07-2327 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 15 [NSFW]In this first ever NSFW edition Johnny and Mike use a bit of language due to Johnny sharing a story about using a public restroom that is so harrowing it makes the finale of Stranger Things Season 4 look like Sesame Street. Also in this episode the guys keep the bathroom talk going with a toilet paper themed Dear Prudie, Mike discusses a possible Swingers sighting at a Vegas pool. and a family goes scorched earth on their dad in his obituary. Like and subscribe as we have new episodes out every Friday.See omnystudio.com/listener for...2022-07-0829 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 12In this Episode of possibly Too Hot for the radio the guys discuss a rather graphic window sticker Mike encountered last weekend, Johnny's ongoing issue with Uber as far as tipping goes, a serious wardrobe malfunction, and [Awkward Boner Alert] a risque Dear Prudie. Give it a listen.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-06-1731 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 11Mike & Molson go International for this episode as Johnny records live from an airport in Calgary. The guys discuss a passive aggressive flight crew, Johnny's heroic actions seated in the exit row, a stop me when it gets weird, cover bands, and so much more. Give it a listen, like, and subscribe. A new episode drops every Friday, whether you like it or not.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-06-1127 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 10In this 10th episode Johnny reminds Mike about the rules of interacting with strangers which is acknowledge don't engage. The guys also address embarrassing farts, annoying rhymes, and a Dear Prudie that lets us know we may just be living in a world of porn. Remember to smash that like button and subscribe. That's what the kids on the internet say, right?See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-06-0427 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 7 Old School EditionJohnny is out so the guys decide to go old school and give you stuff that actually once appeared on the radio. In this Old School episode we revisit "Southern Momma" call the Swedish Line, and introduce you to Dr. Chubbs. EnjoySee omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-05-1342 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For The Radio Podcast Episode 4In this Episode the guys answer what is your dumbest injury, the most inappropriate wedding song, Johnny gets vindictive with a shopping spree, and a Dear Prudie becomes a Dear Nudie with possibility of another Awkward Boner.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-04-2329 min
Mike & Molson's Too Good for Radio PodcastMike & Molson Too Good For Radio Podcast Episode 2In this episode Mike & Molson tackle the questions of what is an underrated pizza topping, what movie did you watch way too young that scared you for life, and what was the most inappropriate time you ever laughed? Also a new segment is introduced "Judge Johnny" where Johnny presides over the case of Mike meeting Jeremy Renner.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2022-04-0923 minMarketing Musings | Johnny MolsonTips for Businesses to Deal with InflationResources from this episode:Read Prof. Koenigsberg's article at HBR: https://hbr.org/2022/01/3-strategic-o...Meet Jamie Adamchuck from UE Coaching: https://uecoaching.com/And frankly, they don't build 'em any better than Steve Rae: https://wizardofads.org/partner/steve...SHOW LESS2022-03-2414 minMarketing Musings | Johnny MolsonThe Thing is Never the Thing...it's the thing IN the thing that makes it work.The media does not make the message work. The message makes the media work.2022-03-1005 minMarketing Musings | Johnny MolsonThe PROPER Way to Advertise a SaleResearch from Les Binet and Peter Field:https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/Their book, The Long and the Short of it:https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/Mark Ritson article on price promotions:https://www.marketingweek.com/ritson-era-price-promotions-over/2022-02-2207 minMarketing Musings | Johnny MolsonPerkolatr. The Most Important Business App You're Not Using.See the full article at:molsonpartners.com2022-01-2704 minMarketing Musings | Johnny MolsonWhen Should You Change Your Advertising?tl/dl: Probably never2022-01-1306 minMarketing Musings | Johnny MolsonThe Most Controversial Part of MarketingStrategy must come before tactics, but people rarely do that. Why is it such a controversial idea?2021-12-2807 min
Mike & Molson's Too Good for Radio PodcastMike and Molson take Gordon Lightfoot to task for his tune the Wreck of the edmund fitzgeraldMike and Johnny breakdown how woefully bad Gordon Lightfoot's account of the event really is.See omnystudio.com/listener for privacy information.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy2021-11-1111 minMarketing Musings | Johnny MolsonTalkin' 'Bout Those G-g-g-generationsGenerations, defined as like-minded groups that share a birth range, don't exist.This important information has been uncovered by research from BBH-Labs:https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-mythIf you believe "Millennials" act as a predictable group with the same values and habits, you'll be surprised to learn your belief may be flawed.2021-07-2904 minMarketing Musings | Johnny MolsonWhat Matters is What's RememberedYou have numerous things you want people to "know" about your business. But what matters is what's remembered.2021-07-1305 minMarketing Musings | Johnny MolsonThe Marketing Funnel CloudAndy Warhol predicted that everybody would have a "Marketing Funnel" one day.It's today.www.molsonpartners.colm 2021-06-2904 minMarketing Musings | Johnny MolsonThat'll DoWhen "the best" isn't an option...that'll do will do2021-06-1503 minMarketing Musings | Johnny MolsonEveryone You Know (is a liar)Columbia University says you know 600 people: https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people....about 150 of them you'd call a casual acquaintance: https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendshipsThe definition of a "Representative Sample:" https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females.The average person watches 5 hours 21 minutes of video daily: https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/eMarketer says 41 minutes is spent watching YouTube: https://www.emarketer.com/content/us-youtube-advertising-20202021-05-2505 minMarketing Musings | Johnny MolsonThe Anatomy of an OfferHere are some ways to have a really good sale - - - if you're into that kind of thingwww.molsonpartners.com2021-05-1105 minMarketing Musings | Johnny MolsonPhilanthropy: You're Doing it WeirdAre you using a charity to goose your sales? That's weird.www.molsonpartners.com2021-04-2803 min
Wizard's Roundtable | Marketing Secrets from Wizard of AdsAre Your Ads Missing Hope?Business book publisher https://molsonpartners.us5.list-manage.com/track/click?u=d5d082718efda595716eeaea0&id=a6898d584d&e=6e9a0319a2 (Ray Bard) says all bestselling books share 4 traits:
1: A Big Idea
2: Nuts and Bolts
3: Entertainment
4: Hope
These 4 elements are applicable to your advertising, also. Nuts and Bolts seems to be the one that most people get right away. A Big Idea often shows up. But, conspicuously missing are Entertainment and Hope.
In this episode of The Wizard’s Roundtable, Chris Maddock and I recap our recent Ma...2021-03-0316 minMarketing Musings | Johnny MolsonAlsofocusonIf you focus, what will you sacrifice?https://molsonpartners.com/alsofocuson/2021-02-2303 minWizard's Roundtable | Marketing Secrets from Wizard of AdsHow to Spot and Eliminate Digital Ad FraudThere’s a kind of fraud that comes from lack of transparency from Google and Facebook, a kind of fraud that comes from criminals stealing ad dollars from businesses, and a kind of fraud that could be happening because your digital manager isn’t paying attention. It all adds up to a lot of loss for businesses. In this episode of The Wizard’s Roundtable, we look at the different kinds of mismanagement that can plague your advertising efforts.
In this episode:
http://www.molsonpartners.com/ (Johnny Molson)
https://wizardofads.org/partner/dave-young/ (Dave Young)
https://wizardofads.org/partner/luis-castaneda/ (Luis C...2021-02-0221 minMarketing Musings | Johnny MolsonShow Me the FutureMaybe instead of starting your ad with the negative stuff a customer is experiencing...future-fy your ad. I'll show you how.2021-01-2604 minWizard's Roundtable | Marketing Secrets from Wizard of AdsThe Growth Plan for HVAC Companies Stuck Between $3-5M (and your biz, too)As an HVAC company grows, it often slams into a ceiling someplace between $3-5 million.
In this episode, we discuss the ways we’ve helped stuck companies break through that barrier. Even if you’re not in the HAVC industry, you’ll find valuable information that will help your small business stand out, be the one people like the most, and think of first.
In today’s episode:
https://molsonpartners.us5.list-manage.com/track/click?u=d5d082718efda595716eeaea0&id=02fd18b91d&e=6e9a0319a2 (Johnny Molson)
https://molsonpartners.us5.list-manage.com/track/click?u=d5d08271...2021-01-1826 minMarketing Musings | Johnny MolsonThe Secret to Increasing Facebook Likes 560% in One WeekLinks mentioned in this episode:See the full article here Visit "A Page That Doesn't Do Anything" on FacebookWall Street Journal article about P&G pressure for online advertising to be more transparent about visitors and bots.Think With Google PDF acknowledges 50% of ads are not seen. Forbes article on companies dropping digital and seeing no decrease in revenueWizard Of Ads site to search for a digital expert2021-01-1204 minWizard's Roundtable | Marketing Secrets from Wizard of AdsA Love Letter to Radio (and businesses that advertise anywhere) | ((Rebroadcast))While the Wizard's Roundtable was being used for holiday dinners, we thought we would replay one of the most popular videos of 2020.
This conversation with Ryan Patrick, Tim Miles, and Johnny Molson is one-part instruction manual for media providers and one-part checklist for businesses.
For businesses, it’s important to understand the kinds of questions you should be getting from your media provider. If they’re not asking these questions, find somebody who will ask you these questions (or find a new media provider).
SUPER SECRET NEWS: If you enjoy what you hear here...get...2021-01-0532 minMarketing Musings | Johnny MolsonIt's Mostly InvisibleSign up for Martinis and Marketing:https://www.wizardacademy.org/product/martinisandmarketingjanuary2021/Information about Dr. Gerald Zaltman's research from Harvardhttps://hbswk.hbs.edu/archive/how-customers-think-the-subconscious-mind-of-the-consumer-and-how-to-reach-itThe McDonald's "carrots" taste-test study:https://www.nytimes.com/2007/08/14/health/nutrition/14nugg.html2020-12-2904 minWizard's Roundtable | Marketing Secrets from Wizard of AdsHow to Get (and keep) Attention with Orlando WoodHeard in the show:
Lemon, by Orlando Wood: https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.amazon.com%2FLemon-advertising-brain-turned-sour%2Fdp%2F0852941471&redir_token=QUFFLUhqazg1OWo0dXQxcWZCdjlaXy15TU5ZYUJUQU5Bd3xBQ3Jtc0trVVprUkdEdDlmZU1DYk15WE1aVTc0YS13Qjl3TWgwX3J0aDJkOXZha0laaE12c25tNU1rQ3Q3LU0zVUttLW54THlHQmdESERUTnRacFdhUUlmZVZvWkx6My0tQXcwN0dxZDFQM3RVSmRNQURHQU9nVQ%3D%3D&v=IBGiUs1gjx4&event=video_description (https://www.amazon.com/Lemon-advertis...)
Addressing the Crisis in Creativity https://www.youtube.com/watch?v=XUXYRf5O5T4 (https://youtu.be/XUXYRf5O5T4)
Achtung! https://www.youtube.com/watch?v=6RU0WzFkhJg...2020-12-2222 minMarketing Musings | Johnny MolsonDoes the Name Ring a Bell?Links from this episode:E. St. Elmo Lewis on WikipediaHow Brands Grow by Byron Sharp2020-12-1503 minWizard's Roundtable | Marketing Secrets from Wizard of AdsMagical Ad Writing for Everything From Piccolos to Recruitment | Wizard's RoundtableYou have to:
1: Not sound like everybody else
2: Get into somebody's imagination and mess around.
In this episode:
Asia Gregg (asia@wizardofads.com
Peter Nevland (peternevland@wizardofads.com)
Johnny Molson (johnnymolson@wizardofads.com)
Plus an offer at the end for free consulting (!?!)
Full transcript available at molsonpartners.com2020-12-0839 minMarketing Musings | Johnny MolsonGeneration Gem and How to Market to ThemSkip the Millennials and Gen-Z-ers. The generation you need to concern yourself with is Generation Gem. 2020-12-0106 minWizard's Roundtable | Marketing Secrets from Wizard of AdsWhat to Know About SEOFeel like you’re swimming in internet acronyms? Search Engine Optimization, or SEO, is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it.
On today’s Wizard’s Roundtable, https://wizardofads.org/partners/ (Vi Wickam) and https://wizardofads.org/partner/gary-bernier/ (Gary Bernier) join me to help you understand the very basic of the basics of SEO. Don’t know where to start? Start here.
Full transcript of this video can be https://molsonpartners.com/what-to-know...2020-11-2420 minMarketing Musings | Johnny MolsonAbout That Price"Everybody just wants the lowest price!!"Is that true? Or do people want a good "value." That's a tough concept, but let's muse about it...shall we?2020-11-1705 minWizard's Roundtable | Marketing Secrets from Wizard of AdsWhy Your Business Should Have a PodcastIn this episode of the Wizard's Roundtable, http://www.bryaneisenberg.com/ (Bryan Eisenberg) and https://timmilesandco.com/author/ryan_patrick/ (Ryan Patrick )talk about the untapped advantages your business could leverage by having a podcast. It's surprisingly easy to do, and if you can have a 10-minute phone call, you can have a podcast.
More about Ryan Patrick: http://www.timmilesandco.com (www.timmilesandco.com)
More about Bryan Eisenberg: http://www.bryaneisenberg.com (www.bryaneisenberg.com )
MASH Matters: http://www.mashmatters.com (www.mashmatters.com)
Recording software: http://www.audacityteam.org (www.audacityteam.org ) or http://www.apple.com/mac...2020-11-1022 minMarketing Musings | Johnny MolsonMore Lincoln Less Stinkin'It's all gotten a little gross, yeah?2020-11-0303 minWizard's Roundtable | Marketing Secrets from Wizard of AdsHow Company Culture Improves Your MarketingNothing can bring down a company faster than a broken culture. There’s no amount of advertising that can fix a company that’s damaged from the inside.
The culture you create should instruct the advertising you do, and your advertising should mirror the culture in your company. This ensures your customers will experience the same thing you’ve told them in your advertising.
Wizard of Ads partner https://wizardofads.org/partner/mike-slover/ (Mike Slover) joins this episode of The Wizard’s Roundtable with Mike Whitmire from https://www.onehourheatandair.com/butler/ (Schneider’s One Hour Heat & Air)2020-10-2715 minMarketing Musings | Johnny MolsonYou're Local. Who Cares?Some helpful links:The Wall Street Journal reports that applications for Employer Identification Numbers are UP almost 19% over this time last year (last year the year without the pandemic, in case you’ve lost track). There hasn’t been a surge in potential new businesses like this since 2007.82.76% of customers say they prefer a local business over a large corporation. 8 in 10 say they would happily pay more for something, if it means supporting a local biz, according to Red Egg Marketing.The Ehrenberg-Bass Institute for Marketing Science 2020-10-2005 minWizard's Roundtable | Marketing Secrets from Wizard of AdsHow to Have an Effective Brainstorming Meeting“Brainstorming” is more than just “throwin’ ideas around.”
It’s a method developed by Alex Osborn (the “O” in BBDO), and Dr. Sidney Parnes in the middle of the last century. The Osborn/Parnes method is the foundation of nearly every professionally facilitated idea-generation meeting in the past 70 years.
My guest today on the Wizard’s Roundtable is Dr. Robert Alan Black. He’s a consultant and author who has traveled the world helping businesses build a more creative culture.
(Dr. Black's website: www.cre8ng.com)
You’ll learn what brainstorming is, and is not, along with ways to put together more effe...2020-10-1420 min
Marketing Musings | Johnny MolsonMedia Agnosticism | Marketing MusingsIf you're advertising your business and you decide where to advertise before you build a strategy... you're doing it backward. See what we believe here: https://youtu.be/2TLitkaNI8M2020-10-0604 minWizard's Roundtable | Marketing Secrets from Wizard of AdsIs Lifetime Customer Value Still Important?For many businesses, the answer is "yes." But, maybe not yours. In this episode, we'll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don't go broke waiting for that customer to come back.
In this episode:
Johnny Molson
(johnnymolson@wizardofads.com)
Chuck McKay
(chuckmckay@wizardofads.com)
Dave Young
(daveyoung@wizardofads.com)
www.wizardofads.org2020-09-2820 minMarketing Musings | Johnny MolsonChange the Name, Change the Results | Marketing MusingsIf you sell a commodity that's named the same thing everyplace else, give yours a better name.2020-09-2205 minWizard's Roundtable | Marketing Secrets from Wizard of AdsUse a Screenwriter's Secret Trick to Make Memorable AdsIn this episode, Peter Nevland and Johnny discuss Character Diamonds.
This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator of the Beyond Structure class. (www.beyondstructure.com)
Deploying these same tactics in your advertising will not only make your commercials more memorable, you'll create a bond with your customer.
Contact:
johnnymolson@wizardofads.com
peternevland@wizardofads.com
wizardofads.org2020-09-1521 minMarketing Musings | Johnny MolsonWin Now. Win Later. | Marketing MusingsFor more information on Binet & Field and their pivotal book The Long and the Short of It, click the link.2020-09-1005 minWizard's Roundtable | Marketing Secrets from Wizard of AdsA Love-letter to Radio Sales People from Three Ex Production DirectorsIn this video, Ryan Patrick, Tim Miles, and Johnny Molson make the case for media companies to have an in-house advocate for the advertiser.
We'll help salespeople collect better information to make better ads to make your clients more successful...(and, by extension, you too!)2020-09-0132 minMarketing Musings | Johnny MolsonWhat is Your Price Tag Advertising? - Marketing MusingsFrom the article:https://molsonpartners.com/what-is-your-price-tag-advertising/2020-08-2603 minWizard's Roundtable | Marketing Secrets from Wizard of AdsLong Ads, Short Ads, and Creating Viral VideosA longer ad (letter, blog-post, TV/radio commercial) can perform better than a short one provided you use the power of (a non-boring) story. In this episode, we talk about the myth that people have a "short attention span" (only true if you're a dullard), and look at how companies like The Harman Brothers make viral videos (or do they?).
In this episode:
Johnny Molson (johnnymolson@wizardofads.com)
Joe Hamilton (joe@wizardofads.com)
Jeff Sexton (jeffsexton@wizardofads.com)
Stephen Semple (stephensemple@wizardofads.com)
Gary Bernier (gary@wizardofads.com)
www.wizardofads.org
www.molsonpartners.com2020-08-1816 minMarketing Musings | Johnny MolsonThey Hate My Ad (Now What?) | Marketing MusingsWatch this vid and enjoy some lovely complaintshttps://youtu.be/vJDmKFduhto2020-08-1104 minWizard's Roundtable | Marketing Secrets from Wizard of AdsHow Brandable Chunks Guarantee Brand ConsistencyThere's a tricky balance between keeping your advertising fresh and maintaining consistency through the life of a campaign.
The solution is "Brandable Chunks."
A consistent set of verbal, visual, and/or audio elements that find their way into your ads in one form or another.
They are similar to brand codes that distinguish your brand from others, with an added twist of personality and sticky words to enhance your company's personality and unique traits.
In this episode, Chris Maddock (chris@wizardofads.com) and Jeff Sexton (jeffsexton@wizardofads.com) join Johny Molson (johnnymolson@wizardofads.com) to talk about the power of...2020-08-0415 minMarketing Musings | Johnny MolsonMcMann & Tate: Worst Ad Agency Ever | Marketing Musingsmolsonpartners.com2020-07-2805 minWizard's Roundtable | Marketing Secrets from Wizard of AdsHow Often Should Your Ad PlayGetting your ad to play (or show) frequently is good...but it must play multiple times to the same person for maximum impact.
In this episode, Wizard of Ads Partners Gary Bernier, Joe Hamilton, Stephen Semple, and Jeff Sexton discuss why repetition is your friend (and could also be your foe).
You'll also learn:
Why market size matters
How to consider the context in which your ad is playing
How often a potential customer should be exposed to your ad
and an introduction to Brandable Chunks
This was a great conversation with so much info, we'll be breaking this up...2020-07-2019 minMarketing Musings | Johnny MolsonMistakes aren't Wrong. Wrong isn't a Mistake. | Marketing MusingsRead the full article hereExamples of mistakes making things better in this videoRoy Williams' 12 Most Common Mistakes in Advertising2020-07-1403 minWizard's Roundtable | Marketing Secrets from Wizard of AdsMaking Better Recruitment AdsChris Maddock (chris@wizardofads.com) and Kevin Skaalure (kevinskaalure@wizardofads.com) discuss ways to improve your recruitment ads.
How you recruit can say a lot about your company to both prospective employees and prospective customers alike.
Some tips:
As with any advertising, involve the applicant. How can you make him/her see themselves in that job?
It's not about money. Pay and benefits are only important up to a point. People want to be valued and know their place in your company
Use current employees. There's no better ambassador for your company than a happy employee. Ask your employees why...2020-07-0720 minMarketing Musings | Johnny MolsonFormulas and Recipes | Marketing MusingsIf there were a formula for marketing...you'd already be using it.2020-06-3002 minWizard's Roundtable | Marketing Secrets from Wizard of AdsHow to Improve Your Marketing for Free(ish)Tom Wanek (tomwanek@wizardofads.com) and Ryan Chute (ryanchute@wizardofads.com) join Johnny Molson (johnnymolson@wizardofads.com) this week on The Wizard's Roundtable to talk about how improving the customer experience can be the shot in the arm your company needs2020-06-2221 minMarketing Musings | Johnny MolsonThe Deception of Earholes and Eyeballs - Marketing MusingsIf you think getting in front of the most people is the most important thing...perhaps it's time to rethink.2020-06-1605 minWizard's Roundtable | Marketing Secrets from Wizard of AdsHow Non-Profits Bring in Donations in Tough EconomiesIn this episode, Steve Thomas of oneicity.com talks about ways non-profits are still bringing in donations and growing year over year by using 5 steps:
1: Get attention
2: State the problem
3: Identify the consequences
4: Explain how your organization is helping
5: Explain how a donor can help the organization
Ask questions below or email:
johnnymolson@wizardofads.com
sthomas@oneicity.com
molsonpartners.com
oneicity.com
wizardofads.org2020-06-0921 minMarketing Musings | Johnny MolsonThis Never Works - Marketing Musings For the original article: https://molsonpartners.com/this-never-works/Quick video explaining this whole thing: https://youtu.be/P4QDURWg8NALearn more about Net Promoter Scores“Telling More Than We Can Know,” Nisbett and Wilson, University of Michigan, Psychological Review Vol 84. No 3.)2020-06-0206 minWizard's Roundtable | Marketing Secrets from Wizard of AdsShould You Get a Deal from Your Media Providors?There might be deals to be had out there...but should you take them?
In this episode:
Johnny Molson
johnnymolson@wizardofads.com
Devin Wright
devin.wright@wizardofads.com
Gary Bernier
gary@wizardofads.com2020-05-2620 minMarketing Musings | Johnny MolsonSame Same Sameity Same Same - Marketing MusingsA little bit on the phenomenon of habituationSecret Formulas of The Wizard of AdsSend me your ad and I'll let you know if anything looks too much like the same same: johnny@molsonpartners.com2020-05-1905 minWizard's Roundtable | Marketing Secrets from Wizard of AdsWhy Recession Advertising is Your Best MoveOpportunities are wide and deep right now for businesses to gain share of voice. When others hide, your business can stand tall.
In this episode:
Johnny Molson (johnnymolson@wizardofads.com)
Craig Arthur (craig@wizardofadsmarketing.com)
Chuck McKay (chuckmckay@wizardofads.com2020-05-1224 minMarketing Musings | Johnny MolsonActually, Most Things Will Stay the Same - Marketing MusingsWhat if you made a list of the things that will be the SAME after COVID-19. Will it be longer than the list of things that will change?I think yes.Here's an article from Inc Magazine where Jeff Bezos asks what will be the same in 10 years. 2020-05-0506 minWizard's Roundtable | Marketing Secrets from Wizard of AdsThe Worst Thing to do in Your AdvertisingWizard of Ads Partners Johnny Molson, Stephen Semple, and Jerry Casasandro talking about the social proof clues to watch for that suggest things are starting to turn, and why this is the WORST time to try advertising with urgency and artificial deadlines.
In this episode:
Johnny Molson (johnnymolson@wizardofads.com)
Stephen Semple (stephensemple@wizardofads.com)
Jerry Cassandro (jerrycassandro@wizardofads.com)
www.wizardofads.org
www.molsonpartners.com2020-04-2822 minMarketing Musings | Johnny MolsonBasically the Basics - Marketing MusingsRead the article here:https://molsonpartners.com/basically-the-basics/2020-04-2107 minWizard's Roundtable | Marketing Secrets from Wizard of AdsHow Businesses Survive a DownturnWizard of Ads Partners Johnny Molson, Dave Young, and Mick Torbay talking about pivots you can make right now and a look at past downturns in the economy and what we can learn from those experiences. We'll also make a quick edit on a commercial sent in by a viewer.
In this episode:
Johnny Molson (johnnymolson@wizardofads.com)
Dave Young (daveyoung@wizardofads.com)
Mick Torbay (michaeltorbay@wizardofads.com)
www.wizardofads.org
www.molsonpartners.com2020-04-2020 minWizard's Roundtable | Marketing Secrets from Wizard of Ads4 Things That Need to be in Every CommercialWizard of Ads Partners Johnny Molson, Peter Nevland, and Matthew Burns talking about the 4 things that should be in every ad, today's media habits, and what your customers need to hear from you now.
In this episode:
Johnny Molson (johnnymolson@wizardofads.com)
Peter Nevland (peternevland@wizardofads.com)
Matthew Burns (matthewburns@wizardofads.com)
www.wizardofads.org
www.molsonpartners.com2020-04-1217 minMarketing Musings | Johnny MolsonSay This. Not That | Marketing MusingsThis episode is all about what you should...and shouldn't say in your advertising right nowStill not sure how to do it? Send me an email, johnny@molsonpartners.com, with the subject “Say This.” Tell me what your business is and what you are doing differently right now that you think people need to know (or just send me your ad). I’ll write you a clean, one-line sentence that will get the job done. If I think it doesn’t need to be said, I’ll simply tell you to keep doing what you’re doing and remove...2020-04-0705 minMarketing Musings | Johnny MolsonWhat Now? What When? Marketing in a Pandemic - Marketing MusingsIn today's podcast:Johnny's video with a deeper dive on the topic: https://youtu.be/dBOYTccq0D0Roy Williams' letter to his partners: https://www.mondaymorningmemo.com/chicken-little/Sir Michael Caine reads Rudyard Kipling's "If--" https://www.youtube.com/watch?v=EEFMVIfl2UYProfessor Mark Ritson's Marketing Week article: https://www.marketingweek.com/mark-ritson-marketing-covid-19/2020-03-2405 minMarketing Musings | Johnny MolsonDigital Marketing's Death Spiral - Marketing MusingsLinks from today's episode: "Marketing is Dead" according to this assessment from Harvard. Remember when the internet was new? 25 years ago? It’s no longer new, nor is it novel.The very first bannar ad was for AT&TThe most recent data I can find (2016) on click-through rates.As I’ve written about here, here, and here, marketing is the full composite of everything you do that touches your customers.2020-03-1005 minMarketing Musings | Johnny MolsonDave Said What? | Marketing MusingsWhat made Dave say "Marketing is too important to be left to the marketers?"A dig at marketing?Or something else?2020-02-2505 min
Marketing Musings | Johnny MolsonBusiness is Not a Football Game - Marketing Musings…and it’s not a war either. Mentioned in this podcast:International Institute for Management Development 2018 Serial Switchers reportHarvard's article "What the Hell is Market Oriented?"“Be Like Amazon: Even a Lemonade Stand Can Do It"“Mr. Jenkins Told Me… Forgotten Principles That Will Grow Any Business.” Every single employee, from the CEO to the receptionist, has to answer these questions:Am I making life better for our customer?Am I making this easier for our customer?When was the last time I talk...2020-02-0507 min
Marketing Musings | Johnny MolsonWhat if it's Not Advertising? - Marketing MusingsMentioned in this episode: The Harvard Business School and “Market Orientation”2020-01-2304 minMarketing Musings | Johnny MolsonIf They Only Knew How Awesome I Am - Marketing MusingsIn this episode:Talk about you. Not them.Should be easy...but Well... it's not.2020-01-0802 min