Shows
Bricks and ClicksExpo Trends and Innovation: Season 2 FinaleBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In the season 2 finale of "Bricks & Clicks," hosts Johnny and Colin are joined by Lucas Walker, the show's producer, to discuss the latest trends in the food industry. From plant-based offerings to fake cheeses and dairy ice creams, they explore the impact on the supply chain and the increasing use of mushrooms as a key ingredient. 2023-04-0515 minBricks and ClicksDemos, Merchandising, and Sampling: Rowdy CEO Kellie Lee on Effective Launch Strategies for Food Brands.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.On this episode of the Bricks & Clicks Podcast, we sit down with Kellie Lee, creator and CEO of Rowdy, a nutrition company specializing in prebiotic and probiotic products. In this insightful conversation, Kellie shares valuable insights into sales and marketing strategies, including offering sample pouches and blending demonstrations to increase product sales.2023-03-1519 minBricks and ClicksHow Tru Earth's Ryan McKenzie is Disrupting the Laundry IndustryBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of Bricks and Clicks, we talk with Ryan McKenzie, Co-Founder and CMO of Tru Earth, about how he and his business partner came up with the idea of creating ultra-concentrated laundry detergent strips in recyclable packaging, the success of their Facebook and Google Ads campaigns, and how they targeted customers at Expo West to expand their customer base. Tune in to learn...2023-03-0822 minBricks and ClicksGina El Kattan of Nuba Tisane - The Real Work Begins After Creating a Great ProductBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of Bricks and Clicks, we sit down with Gina El Kattan, co-founder of Nuba Tisane, to discuss their journey from stumbling into the business to partnering with local NGOs and supporting women in the labor-intensive process of hibiscus harvesting, as well as the challenges of building out distribution and expanding into the US market. We also talk about the lessons learned from...2023-03-0128 minBricks and ClicksGeotargeted Ads and Competitively Priced Products w/ Vasa MartinezBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of Bricks and Clicks, Vasa Martinez, CEO of Perfy, shares with us the story of his low-sugar brain soda company that's designed to help fight issues like depression and pre-diabetes. From launching successfully after one year, building customer loyalty, and cutting costs at Expos, to creating a meme account and studying energy drinks, Vasa offers insights into the challenges and successes of...2023-02-2226 minBricks and ClicksData-Driven Marketing and Generative AI: The Future of E-Commerce with Triple WhaleBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.On this episode of "Bricks & Clicks," we're joined by Alexa Richardson and Lucas Walker of Triple Whale, where we dive into the world of e-commerce and podcasting, discussing the future of ChatGP and AI, how to leverage data for marketing success, and the role of generative AI in ad creative optimization.2023-02-1515 minBricks and ClicksMaximizing Velocity Thresholds: Lessons from CPG Leader Mike FataBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of "Bricks & Clicks," we speak with Mike Fata, founder and former CEO of Manitoba Harvest, about the importance of density and local distribution for startups in the Consumer Packaged Goods (CPG) industry.Mike shares his advice on how to determine the velocity threshold for success in a specific product category and the importance of understanding that threshold in order to...2023-02-0829 minBricks and ClicksAI is already impacting CPG - Min Chen of WisyBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of "Bricks & Clicks", we welcome Min Chen, the founder and CEO of Wisy, an AI startup solving problems in the CPG industry. Min shares his 20 years of experience in both tech and business, discussing how Wisy uses computer vision to improve the industry and the benefits AI can bring to companies in the field. Join us as we dive into the exciting...2023-02-0125 minBricks and ClicksExcel battles, roller coasters, and trainings, oh my!Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.Omnium's third partner Adam joins Johnny and Colin to discuss competing in the Microsoft Excel World Championship, plus their recent Excel training they've opened up.2023-01-2515 minBricks and ClicksLaunching a pancake mix online, and in store. Andrew Maida Flourish PancakesIf you heard the most recent what's in my pantry episode, the group talked about launching a panckae mix brand. Andrew Maida Launched Flourish a few years ago, and talks expanding into the US.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2023-01-1632 minBricks and ClicksWhat's in my pantry? Year end edition!Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In the final episode of the year, Johnny and Lucas are joined by Lucas the producer to play What's in My Pantry.2022-12-2122 minBricks and ClicksWhat is RGM (Revenue Growth Management) And Why You’ll Hear of it More in 2023Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this penultimate episode of Bricks and Clicks, Johnny and Colin break down Revenue Growth Management.What is Revenue Growth Management?How was it traditionally managed?What does it encompass?Your hosts also break down by department how to be involved in Revenue Growth Management.2022-12-1307 minBricks and ClicksStarting a Bread Business to Impressing Your Crush - Sadie Scheffer Bread SRSLYBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.The proud parent of a thriving gluten-free sourdough starter, Sadie launched her business on an impulse, and learned how to run it between the baking and the bike-delivery runs. She now leads a team of more than 20 employees. You can find Bread SRSLY loaves in grocery store fridges throughout California, and shipped to gluten-free eaters nationwide.In this episode, Johnny and Sadie discuss2022-12-0721 minBricks and ClicksBalancing Mission and Profit - Lisa Curtis Part 2Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more nutritious than kale, with anti-inflammatory benefits rivaling turmeric. Kuli Kuli’s superfood powders and snacks are sustainably sourced from African women and other small farmers around the world. Lisa began working on Kuli Kuli while serving in the Peace Corps an...2022-11-3020 minBricks and ClicksBringing New Products and Ingredients to Grocery Shelves Responsibly - Lisa Curtis Kuli KuliBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more nutritious than kale, with anti-inflammatory benefits rivaling turmeric. Kuli Kuli’s superfood powders and snacks are sustainably sourced from African women and other small farmers around the world. Lisa began working on Kuli Kuli while serving in the Peace Corps an...2022-11-2316 minBricks and ClicksSell IN and Sell THRU Retail - Shopper marketing with Mary TarczynskiBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.Mary Tarczynski is Principal and Client Solutions Lead of Parabolic. She has has 25+ years of experience leading cross-functional teams to build equity and drive sales for CPG brands including Coca-Cola, Kraft, Clorox and Campbell’s. She left corporate marketing to spend four years in emerging ad tech; then in 2016 co-founded Parabolic, a shopper marketing agency offering “ideas with trajectory” – integrated strategies, concepts and activations to help est...2022-11-1620 minBricks and ClicksDeductions and Trade Management: An Oversimplified LookThe unsexy parts of the process may be the most important. Reviewing the trade spend you’ve spent on events with retailers may not always be the most exciting.In this episode, Johnny and Colin are breaking down deductions from retailers, distributors, and making sure you’re not leaving trade spend unaccounted for, without spending your resources on tracking everything down.Trade event planningDeduction clearingTrade event Management Monthly Accruing Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your commen...2022-11-0915 minBricks and ClicksIt's Actually Plant Based! Olivia Chen on launching Twrl Milk tea during the pandemic and scaling sinceOlvia Chen and Pauline Ang are best friends and moms who started Twrl Milk Tea during the pandemic needed to fulfil the need for going out to the boba shop.In this episode Olivia joins us to discussShare her brand story, and the importance of bringing products representative of Asian American heritage to more fridges and pantry's.Build an innovative and sustainable brand.Looking at the differences between coffee and tea consumption in the USA vs the world.Choosing to go plant based as a milk product that isn't loaded with sugar.Food service as...2022-11-0220 minBricks and ClicksOatly's SVP of Retail Sales Heather Cooper - REPLAY from Natural Bay AreaJohnny and Colin are back! This episode was recorded live at Naturally Bay Area with Heather Cooper, Senior Vice President of Retail Sales at Oatly.How Heather got into CPG industryProcesses of good sales teamsKey learnings over time for young sales repsQuestions from the audienceBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-10-2635 minBricks and ClicksAll about Oreos! Season 1 Wrap up.We're taking a few weeks off for a pat leave, so we're going the episode we've been putting off.It's all about Oreos! From regional differences to their pricing and promotion strategy.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-08-0317 minBricks and ClicksGrocery store promotions during the dog days of summer. From ice cream to sunscreen!It's that time of the year -- when buyers are looking to run promotions on everything from ice cream to sunscreen.It's a great time to run promotions like 2 for 6 to get a lift in sales, and more products in pantries.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-07-2711 minBricks and ClicksWhat's wrong with raising capital in the CPG space?Johnny, Colin, and Lucas share their experience raising capital, and why it's left a bad taste in their mouths.We're looking for an expert to come on and help prove us wrong.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-07-2014 minBricks and ClicksSales velocity based on Josh Mohr's Tweet.Josh Mohr posted this would you rather to Twitter. Johnny and Colin breakdown which one is better.Velocity is units per store per week.$1M in Sales 2.3 units per store per week$650K in Sales 3.7 units per store per weekLink to the original post.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-07-1206 minBricks and ClicksOmnium's approach to hiring and working in CPGJohnny and Colin break down their approach to hiring, recruiting, and managing and we discuss why there aren't more graduates looking to work in consumer packaged goods.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-07-0518 minBricks and ClicksHow Bachan's Became the Number 1 BBQ Sauce on Amazon.Johnny and Colin chat with Chase Novelich, Director of Ecommerce at Bachans, a Japanese Hot Sauce that has quickly become a pantry favorite.In this episode, they talk about.Becoming the #1 BBQ Sauce on Amazon.History of the brandBecoming #1 on AmazonTriple digit growth on all channels From High Growth Ecommerce to Brick and Mortar ExcellenceExceeding expectations in Target, WholeFoods, Costco etc.Topic 3 Managing Ecommerce and Brick and Mortar Expectations.Challenges of DTC vs. Brick & Mortar keeping everyone happy. Bricks and Clicks is h...2022-06-2918 minBricks and ClicksSales Velocity and Distribution MeasureJohnny and Colin fly by themselves in this episode talking about sales velocity. In this episode they discuss:The importance of measuring units per store per week.When to use retailer dollars per store per week.Differences when calculating velocity at grocery stores, and other stores that sell groceries like Wal-Mart.Economical ways to impact velocityBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-06-1515 minBricks and ClicksJosh Mohr shares the strategy behind TCHO's rebrand.Josh Mohr cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition. From there he moved onto a true startup as VP of Marketing for Revive Kombucha, bringing a rebrand to life which won "Best New Packaging of 2018 by BevNET" and following it up in year two by launching a game-changing shelf-stable innovation line called Revive Sparkling Kombucha (in cans) which won "Best New P...2022-06-0937 minBricks and ClicksWhat sweet treat is in the pantry?What else is in our pantry? Johnny, Colin, and Lucas reach shoulder deep into their pantries to pull out 3 more stacks for discussion around pricing and promotion.Check out thebrandpantry.comOreos as a sweet, accidentally vegan treat that are always on sale.Wild Planet Canned Pink Salmon.Balzac's coffee.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-05-2514 minBricks and ClicksWhat is Account Planning? | The WheelJohnny and Colin are planning out their year of promotions. Hear how they plan for their CPG clients. In this episode they talk about planning how to roll out the MAPs across all teams.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-05-1117 minBricks and ClicksMAPS Key Learnings in the Annual Planning Cycle | The WheelHow do you use your data, and what learnings can you develop from it? Johnny and Colin break down what to look for when developing your MAPS.Merchandising and promotions. What needs to change this year?Assortment - have your priorities changed based on sales? Are there items to move up, or items at risk?Pricing - Is the pricing still accurate?Shelving - How much inventory on the shelves, can you get? Where in the store can you be?Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing...2022-05-0411 minBricks and ClicksWhat do startup CPG brands need to know about going into stores? [Recorded Live]Recorded live in the Gorgias office, Colin Davidson shares what brands who started as DTC need to know before going into grocery. DTC brands are marketing companies. They're marketing their store as much as their products. When moving to brick and mortar, you need to think of your team as a sales organization instead. This means knocking on doors and building relationships.It can take 3-4 years to sell into a retailer. Most retailers reset their shelves once a year. You need to be invited to sell in once a year.The expectation of 10-15% of your budget...2022-04-2720 minBricks and ClicksExpo West Recap and a review of products across the pond.In this episode, Lucas asks Johnny and Colin about Expo west. What they saw, what was missing, and what their biggest takeaways were.Lucas also talks about differences and nuances in the UK and Ireland.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-04-0520 minBricks and ClicksYou can't make it up in volume - Mythbusting thin margins.One of the most common myths in CPG is that you can make it up in volume. Sometimes it's doable but unless you're a big company you're not going to make up for eroding margins. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-03-3110 minBricks and ClicksWe screwed up spending $75,000,000 (hypothetical dollars)We screwed up how we would spend the $75,000,000 raised by Liquid Death by not investing in data. Investing in Nielson, IRI and other data sources are a great investment when growing your business.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-03-2214 minBricks and ClicksBusting the myth that you need a revolutionary packaging updateJohnny and Colin are back, and don't expect this episode to be popular, but watch out when changing your packaging. It's rare to see a lift in sales when there is new packaging being released.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-03-1616 minBricks and ClicksUsing Your Trade Spend to Drive PerformanceJohnny and Colin share how they use pay for performance marketing to evaluate the best trade rates and promotional opportunities in grocery store promotions.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-03-0914 minBricks and ClicksConversation with Liquid Death VP of Cult Indoctrination StixIn this episode of Bricks and Clicks, Stix joinsJohnny and Colin of Omnium to talk about Liquid Death's Cans in Hands strategy.What it means to be a VP of Cult IndoctrinationThe brand's first Super Bowl CommercialHow else Liquid Death plans to spend the $75M they recently raisedGeneral supply chain conversation.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-03-0221 minBricks and ClicksRising Tide Prices Lift All and Campbell's BrothtailsIn this episode of Bricks and Clicks, Johnny and Colin of Omnium break down Rising Tide prices coming from P&G and the impact on the grocery industryWhat Campbell's is doing with their brothtails.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-02-2821 minBricks and ClicksSpending $75M, Supply Chain Questions, and Omicron impactThe first recorded episode of the yearDSD or direct store delivery vs other types of deliveryImpact of Omicron variant on supply chains and logisticsHow we would spend $75M if we were a CPG brand.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-02-2526 minBricks and ClicksWhy is it so hard for legacy brands to sell online?Colin and Johnny of Omnium breakdown why it's so hard to sell online.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.2022-02-2412 min