Shows
Saturday StrategyRichard North – Inspirational Tales From A Local EntrepreneurOn this episode of Saturday Strategy, host Johnny Themans welcomes Richard North, Co-Founder and CEO of Wow! Stuff, a company that builds brands and partners with licensed brands to deliver fun and innovative toys and pop-culture gifts, trading in over 30 countries around the globe. Richard is here to talk about his start-up journey, sharing expert advice for aspiring and beginner entrepreneurs and highlighting the importance of leveraging your network, work experience, and knowledge of the market.
Richard shares insight into effective hiring techniques, dealing with restlessness and failure as an entrepreneur, thinking outside the box, and leveraging money from stakeholders...
2021-05-0832 min
Saturday StrategyGeorge Blakeway – Small Business And The High Performance TeamOn this episode of Saturday Strategy, host Johnny Themans welcomes George Blakeway, Owner of The Fruitful Toolbox, which helps business owners create real, sustainable, behavioural and cultural change, develop world class leaders and managers, and transform organisational performance using Everything DiSC and The Five Behaviours.
Do you want to learn how to manage your team better and be the best leader you can be? George is here to talk about his strategic framework for team development and team management, as well as the advantages of his recently developed diagnostic team culture tool, Team Performance Scan. George also...
2021-04-2428 min
Saturday StrategySophie Walton - B2B Advertising Success On Facebook For Small CompaniesHost Johnny Themans welcomes Sophie Walton, a brand and social media expert, e-commerce and lead generation Facebook Ads marketer, and Founder of 3twleve, a talented, experienced team of marketing professionals on a mission to create impactful brands and marketing campaigns.
Did you know that Facebook is a great source of highly valuable and qualified leads for B2B companies? Sophie is here to talk about why your business could benefit from improving lead generation and marketing on Facebook, along with the four steps you should take to successfully market your business with Facebook Ads. She details how...
2021-04-0923 min
Saturday StrategyJosie Hadley – A Shortcut To Develop A Brilliant WebsiteOn this episode of Saturday Strategy, host Johnny Themans welcomes Josie Hadley, a leading expert in online marketing with over 30 years of experience specialising in social media as an accredited trainer and coach.
Have you ever had difficulty trying to build and launch a website for your business? Josie is here to talk about the best, quickest way to launch a professional website that looks great and showcases your value. She highlights the benefits of Go Paperless, which is an online platform that enables your business to access paper free document management computing solutions in a single...
2021-03-3029 min
Saturday StrategyAndy Whyle: A small business guide to going greenOn this episode of Saturday Strategy, host Johnny Themans welcomes Andy Whyle, a Sustainability and Circular Economy Practitioner who’s an expert in advanced manufacturing. We’re all aware of the global environmental sustainability movement, but where should we start when incorporating sustainability into our business practices?
Andy is here to talk about how to run a greener business and why it’s a smart business decision that aligns with the goals of increasing sales and improving long-term efficiency and sustainability.
“Sustainability is a journey that you shouldn’t take on your own… it’s about understa...
2021-02-2625 min
Saturday StrategyDavid George - Artificial Intelligence and what it means for small businessOn this episode of Saturday Strategy, host Johnny Themans welcomes guest David George, Founder and CEO of choiceMaster Limited. Technology advances at such a fast pace, that it’s important for us, as business owners, to try and keep up with it. With all the movements in artificial intelligence (AI), there are challenges that small businesses face when trying to integrate AI and automation into their systems.
David is here to address the misconceptions and controversies around AI and to speak on what small business owners can do to control and develop their business processes and IT sy...
2021-01-1733 minSaturday StrategyOvercome your fears - Nail public speaking with Emma AlstonOn this episode of Saturday Strategy, host Johnny Themans welcomes guest Emma Alston, a Voice Coach who helps business owners find confidence in their voice. Many business owners are challenged in communicating with their customers, their suppliers, and their teams.
“A speech impediment is the reason, believe it or not, of why I do what I do because I had an incredibly pronounced stutter as a child.” - Emma Alston
Do you find it anxiety-provoking or downright terrifying to speak in front of a group or present a pitch? Many people do! Communicating through spoken word isn’t a...
2020-12-0825 minSaturday Strategy'A workout for your brain' with Phil ChambersOn this episode of Saturday Strategy, host Johnny Themans welcomes guest Phil Chambers, memory expert, speed reader, and mind mapping champion. Many businesses owners struggle with being too busy and being pulled in all different directions, while struggling to allocate time to personal development. Though, one of the most important parts of ourselves to keep fit is our brain! Thus, Phil is here to share tips for maintaining the fitness and performance of these incredible machines.
“There’s actually some really good research showing that if you train your working memory, it actually improves your fluid intelligence and your ability to p...
2020-11-2622 minSaturday StrategyWhere marketing meets operational excellence, magic happensOn this episode of Saturday Strategy, host Johnny Themans welcomes guest Anthony Tattum of Big Cat Agency. Anthony is here to discuss the importance of aligning your marketing efforts with your operational efforts, as well as his approach to helping hospitality companies through the challenges of the 2020 pandemic.
“Now is the time to think about all of that unused space that you haven’t made the most of.” - Anthony Tattum
Anthony speaks on the power of focusing on the effectiveness of your marketing tactics and making sure it aligns with your marketing expenses. He details th...
2020-11-1123 minSaturday StrategyHow to smash it on Twitter - local business lessons from a Morris Dancer!On this episode of Saturday Strategy, host Johnny Themans welcomes guest Graydon Radford, an enigma who is a former NHS nurse and is now a part of the Shrewsbury Morris Dancing group. Graydon is here to detail his journey into social media and how he grew their Twitter account to over 100k followers.
“I concentrated on Twitter because I preferred the brevity of it at the time.” - Graydon Radford
How do you build such a following? Graydon talks about the value of strategically following others and in mutually promoting other businesses and Twitter accounts to help gr...
2020-10-2826 minSaturday StrategyNiamh Kelly - What employers need to know in this time of changeOn this episode of Saturday Strategy, host Johnny Themans welcomes guest Niamh Kelly, a Human Resources executive with 25 years of experience in employment relations at the highest level in the corporate, public, and voluntary sectors. Many businesses have either changed the way they’re operating or have decided to open up into new markets, including hers, and she’s here to talk about it. Niamh also details why two specific HR issues, redundancy and recruitment, are keeping her busy.
Niamh explains how The Taylor Review led to the Good Work plan that led to changes in employment law...
2020-09-2523 minSaturday StrategyHow to grow your business by tendering for bigger jobs...Welcome to the 30th episode of Saturday Strategy! On today’s episode, host Johnny Themans welcomes guest Scott Brown, CEO of EiB Group Ltd., to discuss bidding for large contracts and the main opportunities they provide for SME’s. He explains that SME’s don’t exploit these opportunities as they could because they usually don’t understand this process or how to find those opportunities and they’re not prepared in advance.
For business owners who are focused on growth, you’ll want to give this episode a listen to learn important information on the range of size of con...
2020-09-0925 minSaturday StrategyEssential listening if you own commercial propertyOn this episode of Saturday Strategy, host Johnny Themans welcomes guest Jason Batty, founder of HJR Tax, to discuss a special tax savings opportunity valued at an average of £25,000 for people who have commercial property. He explains (in a way that’s easy for folks like us to understand) the process of making claims for embedded fixtures in commercial buildings and how it leads to this huge tax relief.
For anyone wondering whether one of these claims has already been made before, it’s not likely, and Jason explains why this is. He also details the relevant rules...
2020-08-2721 minSaturday StrategyHow to go from one-man-band to business owner with Geordie WardmanOn this episode of Saturday Strategy, host Johnny Themans welcomes guest Geordie Wardman, serial entrepreneur and founder of Onestop Devshop, a software development company. Geordie is here to offer insight on scaling any business, while focusing on software companies. A problem that many people in business face when they start out is the challenge of transitioning from a solopreneur to the business owner they want to be. Identifying and taking action on the steps in between your start point and end point is often the hardest part.
Geordie describes what life as a freelancer is like, what...
2020-08-0727 minSaturday StrategyHow to put your best foot forward and present the best version of yourself with Lucy KeyOn this episode of Saturday Strategy, host Johnny Themans welcomes guest Lucy Key, Owner and Performance Director at Performing Perfectly, to speak about communication and how performance and business are connected. To clearly articulate our message to who we’re working with, we need to be able to use our voice and body language to communicate better and improve our chances of success in business. The two discuss the parallels of the world of performance and the world of business. Effective communication is essential for any business to succeed and when you communicate in an engaging way, you get th...
2020-07-1524 minSaturday StrategyHow to be super engaging online when using videoIn this weeks episode, we are joined by presentation and pitching expert Michael Trigg as he guides us through how we can implement effective changes to improve our overall presentation skills. He discusses the importance of face-to-face presentation and what we can be doing to make our Zoom calls/ online discussions as engaging as possible.
The age of live video has truly arrived.
Links mentioned in the interview:
LinkedIn - https://www.linkedin.com/in/triggmichael/
Website - http://www.presentationmaestro.com/
Masterclass - http://www.presmasterclass.co.uk/
Email - michael@presentationmaestro.com
You...
2020-07-0924 minSaturday StrategyTime to freshen up your homepage with Robert EldingThis week we are joined by marketing expert Robert Elding who guides us through how we can take a new look at our business website to freshen up our homepage to engage fully with our customers. He shares his ideas on how we can identify what our customers are looking for, understand what their needs are and cater for them by using a practical step-by-step plan for mapping our pages out.
Links mentioned in the interview:
LinkedIn- https://www.linkedin.com/in/robertelding
Website - https://www.channeld.co.uk/
YouTube - https://www.youtube.com/us...
2020-07-0427 minSaturday StrategyDirect mail - A fundamental component of our business marketing strategiesMarketing expert Hannah Montgomery joins us this week to guide us through the advantages of developing an effective direct mail strategy and ensuring that we implement it as a vital part of our wider marketing plan. She shares her ideas on how we can create high quality, targeted material that considers our customer demographic to engage with them most effectively.
Links mentioned in the interview:
Email- hannah@golddust.marketing
LinkedIn- https://www.linkedin.com/in/hannahmontgomery/
Website- golddust.marketing
30 minute consultation - golddust.marketing/connect
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2020-06-2425 minSaturday StrategyMickey Bushell, Paralympic gold medal winner - "Work with what you've got..."Mickey Bushell (MBE) is a truly inspirational local athlete from Shropshire who has competed at five world championships, five European championships and three Paralympics representing team GB- all from his wheelchair. Alongside this, Mickey has built a career as an emotional intelligence coach, focusing on non-verbal communication and has started his business Project Emotion in which he works with clients to; channel emotions to their own advantage, body language coaching for career success and influencing techniques for better success rates in business.
In this show, Mickey shares his expertise and experiences and gives us tips on how...
2020-06-1823 minSaturday StrategyTips on how to stay positive during lockdownJason Green is a health and wellbeing specialist who's High Performance Program focuses on implementing high performance habits that help business owners reduce stress so they can take control of maintaining a healthy work/ life balance. In this episode, Jason shares his expertise and tips on how we can remain positive throughout this period of uncertainty and habits that we can bring into our routines to maintain our physical and mental health.
Links mentioned in the interview:
LinkedIn - https://www.linkedin.com/in/jason-green-
Facebook - The High Performance Program
Web...
2020-06-1125 minSaturday StrategyHow to attract young talent to your businessOur guest today, Jemma Redden, is one of the key founders of Access Generation, a social enterprise that encourages businesses to employ young people by empowering employers to attract the next generation. In this show- she shares her expertise on how we can make our businesses more attractive to young people and offers straightforward guidance on how we can actively adapt our businesses to meet the needs and desires of the next generation.
Her key points address:
Challenging how employers go about reaching out and engaging with young people.
What options there are to bring young p...
2020-06-0323 minSaturday StrategyKeep calm, stay in control during Lockdown and beyondFollowing a successful career in education and working in supportive roles with a whole host of different people, Maggie Everett set up her transformational life coaching business Soulutions4life last year. In this podcast, Maggie offers useful, practical advice for how we, as business owners, can look after ourselves during this lockdown period and beyond. She shares a variety of techniques we can use to focus, regain control and learn to acquire a sense of calm throughout this difficult time.
Contact details for Maggie:
soulutions4life@gmail.com
Facebook: Soulutions4life
LinkedIn: https://www.linkedin.com/in...
2020-05-2724 minSaturday StrategySympathetic selling during LockdownIn our 20th Saturday Strategy episode - Sarah Bishop - long serving recruitment specialist and sales guru - provides her expertise on how we can best communicate with our customers throughout the Lockdown period and how to sell sympathetically, considering their needs.
It seems that many businesses are finding it difficult to sell during the lockdown and this advice helps us all to continue to build relationships and continue the development of our businesses.
Contact details for Sarah:
Website - https://www.recruitrecruit.co.uk
LinkedIn - linkedin.com/in/sarahbishop1
Email - sarah@recr...
2020-05-2024 minSaturday StrategyHelp during Lockdown - understanding loss and griefLisa Richards is a trained Grief Recovery Specialist & Mental Health First Aider based in Shrewsbury Shropshire. She is part of a growing network of specialists managed & licensed by Grief Recovery UK set up over 10 years ago to teach recovery from grief and loss. Having suffered from a series of traumatic events in her life, Lisa uses & draws on those experiences to empathise, educate & empower others struggling to enjoy life after any loss.
In this show- Lisa shares her expertise on grief recovery and shares some of her top tips on how to approach grief recovery and guide...
2020-05-1322 minSaturday StrategyLife after lockdown with Denise WaiteDenise is an award-winning HR professional who provides local, pragmatic and affordable HR advice, support and services to SMEs.
In this show- she shares her ideas on how we can adapt to life after lockdown. She talks about the effect that the UK lockdown may have on our businesses and offers us practical advice on what to expect when we eventually return to a new found version of 'normality'.
Links mentioned in the interview:
Website - hrdept.co.uk
Contact details for Denise:
Email - denise.waite@hrdept.co.uk
LinkedIn - ht...
2020-05-0621 min
Saturday StrategySophie Thomas - Build trust and authentic business relationshipsSophie Thomas is an experienced marketer with a history of working in technology and SaaS industry sectors. She is motivated by creating marketing campaigns that deliver tangible results and aims to make a difference by highlighting the importance of company culture and values for business growth.
In this show, Sophie shares her thoughts on the importance of building trust and honest, open relationships with customers.
Sophie summarises her tips for business networking into 5 key points. They are:
Creating engagement isn’t as difficult as people are led to believe.
Anyone can do it.
2020-04-2920 minSaturday StrategyTime to refocus on our local businesses - Interview from BBC Radio ShropshireInterview with Sally Themans on BBC Radio Shropshire. Talking about the Let's Get Local campaign to support our local economy.
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2020-04-2707 minSaturday StrategyAlex Lowe's 6-T System for effective online marketingAlex Lowe is an automated marketing expert. Following 10 years experience in the digital marketing industry, Alex has become a specialist in creating traffic funnels and generating leads online. Prior to marketing, Alex started his career as a hypnotherapist - his knowledge on psychology is immeasurably interesting and useful.
In this show- he shares his 6 ‘T’ Step System for effective online marketing. The 6 T’s he mentions are; transformation, temptation, transition, traffic, truth-dive and testing.
Links mentioned in the interview:
https://www.alexlowe.com/home
Contact details for Alex:
Email - alex@alexlowe.com
L...
2020-04-2223 minSaturday StrategyTaking a look at Public Relations with Carl JonesCarl Jones is an award-winning journalist who now divides his time between PR, media consultancy, magazine editing, hosting radio and TV shows and performing master of ceremonies duties at awards events, conferences etc. He is now the editor of B2B glossy Shropshire Business, which was named Midlands Magazine of the Year for 2018.
In this show - he shares his expertise in the world of PR and gives us invaluable tips on how to use journalism and media to best advertise our businesses.
He covers:
How to be more ‘streetwise’ in the modern age of m...
2020-04-1522 minSaturday StrategyTeresa Heath-Wareing's Lockdown Marketing Action-planTeresa is an international Keynote speaker who works with Directors/Senior Managers of small to medium size businesses to ensure their Marketing budget is being used to full effect through a range of Marketing tools. She specialises in Social Media Marketing and works with businesses to understand the benefits of Social Media, integrating it into their current Marketing strategy.
In this show, she shares her 5 step model on how to update our marketing strategy during the lockdown to present our customers with solutions to their ‘pain points’.
Her 5 step plan guides us through:
Identifying who...
2020-04-1526 minSaturday StrategyTime to take another look at how you are using LinkedInIan Preston is a LinkedIn expert who helps businesses increase their bottom line by using LinkedIn effectively to generate more opportunities. In this show, he shares his expertise on how LinkedIn can be used effectively to benefit businesses and the importance of having an active LinkedIn presence.
He covers:
How to get your profile in order so that your first impression exemplifies the quality of your business.
How LinkedIn can help to get you found, give value and improve your credibility.
The importance of balancing personal profiles and corporate pages.
How to build...
2020-04-0827 minSaturday StrategyHow to run a business remotelyScott’s business, DCS Digital, is a design company specialising in design, software development, systems integration and automation. Having run a successful business from home for a number of years, Scott shares his tips for running a business remotely to help those of us navigating the adjustment during the lockdown period.
Read Scott’s blog to review his invaluable advice here:
https://www.dcsdigital.co.uk/2020/03/16/12-tips-to-stay-sane-when-working-from-home/
Contact details for Scott:
Email- scott.bowler@dcsworldwide.net
LinkedIn- linkedin.com/in/scott-bowler
Tel- 01604434505
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2020-04-0821 minSaturday StrategyConnecting through the LockdownAs a former actor and LinkedIn evangelist, Jill really understands people and the importance of establishing meaningful online connections during the COVID-19 isolation period.
In this show, she shares her expertise on how to adapt our businesses to this changing context by re-evaluating our marketing strategies and taking our clients from fear to hope. She emphasises the importance of empathy and emotional understanding/ support throughout this time and navigates us on how to ‘be the life raft’ for our customers.
Links mentioned in the interview:
jillchitty.co.uk/
https://www.eventbrite.co.uk/e/jill-ch...
2020-04-0222 minSaturday StrategyDecoding COVID19 Government support measures for your businessLloyd is our accountant here at Good2Great, has three offices in the West Midlands who support 450 small businesses locally. He is part of the TaxAssist Network who work with over 60,000 small businesses nationwide.
In this show, he uses his expertise to break down what the COVID 19 pandemic could mean for us and what measures the government are putting in place to support us and our businesses.
He also provides solid and real advice to help us all understand what we should do right now and what we can expect to happen automatically…
He...
2020-03-2118 minSaturday StrategyGood2Great High Street Support and Response to COVID19Interview with Sally from Good2Great on Radio Shropshire on 19th March 2020
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2020-03-2008 minSaturday StrategyGrow your business with effective networkingThis is a must-listen for all business owners who already network and want to be better, who have tried and abandoned it as a strategy and for those yet to dip their toe in the water of networking. Michele Ibbs (AKA “The Networking Queen”) founded I'm Your PA as a novice business person in 2007. Very early on, she was introduced to networking and quickly caught on to the fact that it could provide her with a constant flow of new business. Now, 13 years later, her company doesn't advertise and all new business comes from recommendation and networking. In fact, in 201...
2020-03-1119 min
Saturday StrategyHelen Culshaw - How to get more from your digital marketing effortsIf you have any internet marketing presence, then there are gems in this episode to help you get more from your efforts. Helen Culshaw, owner of Ascendancy Internet Marketing, is a Google expert and she shares insights into how her company helps business owners improve the returns from their marketing spend.
Paradoxically, we discuss almost nothing relating to using Google ads. Instead, Helen gives us an ‘under the bonnet’ insight into what to do with traffic once is arrives at your site… In other words, it isn’t about how you get people to your website… The biggest ga...
2020-02-2518 minSaturday StrategyHow to and why to create killer content in your marketingAn introduction to content marketing:
What it is, how to do it and why it matters...
Everyone needs quality content – for your web pages, your social media posts, your newsletters, articles and blogs. Good content is so important – it’s why marketers still say Content is King.
Kim tells us why, it’s quality over quantity, make your content interesting, helpful, entertaining or educational. Hook the readers in and give them some top tips, tell a story, get that emotional connection, help solve a problem or give then a real insight with relevant informat...
2020-02-1218 minSaturday StrategyGemma Hallett - How to be Generation-Z friendlyIf your target market is under 25, if you want to recruit people under 25 or if you just want to start to learn how your business is going to have to adapt.
In this episode we think about how to ensure we are relevant and accessible to young people – The people we refer to as Generation Z or Gen-Z. The oldest of this generation are now around 25 years old and firmly established in the workplace. They are our new customers, suppliers and colleagues of today...
Our expert guest, Gemma Hallett, shares some amazing insights - she’s run at this challenge head...
2020-01-3020 minSaturday StrategyFinding the right people to help my business scaleSarah Bishop - long serving recruitment specialist and owner of RecruitRecruit - provides guidance and tips to help us business owners to be more effective recruiters by answering the question, "ow do I scale the people side of my business so that it enables my growth ambitions...
The first thing is to understand who or what your business needs:
List everything that needs doing now (tasks and projects)
List everything that needs to be achieved (goals)
List everything that needs doing in the future to achieve the goals (your people requirement)
Create a current organisation chart...
2020-01-1820 minSaturday StrategyApprenticeships & training for your small companySam Shaw from SBC Training helps us to understand the ups and downs of employing apprentices and what benefits there are for small companies.
https://www.sbc-training.co.uk/
Sam.Shaw@sbc-training.co.uk
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2020-01-1118 minSaturday StrategyAlternative media for your marketing contentSeasoned broadcast professional, Nick Margerrison, shares his insights into how to create great marketing content using the spoken word.
Right from the basic concept of what a Podcast actually is, through to how and why you can exploit this media in your business. Nick understands the trends and explains how 'narrowcasting' is challenging general interest broadcast radio. Is shows us how this media can reach highly targeted audiences and how it can be highly engaging by being valuable and relevant to the audience.
He gives presentation tips and helps us to "Get out of our...
2020-01-0426 minSaturday StrategyBranding is more than a logoIn this show we talk Branding with Tristan King of Voodoo Design
Tristan has over three decades experience – helping companies give the right impression via the fields of graphics, publishing, advertising, marketing, branding and illustration for an extremely wide range of industries.
In this episode we cover:
Why graphic design done right, will help make a great first impression
How to achieve recognition just through consistency
With some brilliant tips on how to self check the quality of your existing branding
Check out his work at Voodoo Design.
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2019-12-1418 minSaturday StrategyPerception & stress - business owners survival tipsIn this show Dominic Borsberry a Conditioning Neuroscientist and Trainer at Me myself and Mind discusses perception and stress with podcast host Johnny.
Dominic provides simple steps that we can all take and practice at home to improve self-esteem and ultimately our productivity. You’ll no longer be filled with dread when your next invited to a networking meeting.
The show references:
Clive Woodward’s book Winning!
Dale Carnegie’s book How to Win Friends and Influence People
Dennis Waitly’s book The New Dynamics of Winning
You can l...
2019-12-0731 min