Shows
Architecture Business Club with Jon Clayton2025 Reflections and Exciting Plans for 2026 | 114Jon Clayton reflects on the challenges and achievements of 2025, highlighting milestones in his podcasting journey and personal life. Jon shares his Christmas break activities, introduces a new service aimed at enhancing your online presence, and outlines exciting updates for the Architecture Business Club in 2026, including fortnightly episodes, YouTube content, and potential sponsorships. He invites listeners to contribute their thoughts and challenges to shape future content, all while offering a special gift to kick-start the New Year.—Episode Highlights00:00 Introduction02:05 Personal Highlights of 202502:48 Christmas Break Activities03:34 Exciting New Se...
2026-01-0109 min
Architecture Business Club with Jon ClaytonMerry Christmas and Podcast Highlights of 2025 | 113Jon Clayton delivers a brief special episode to thank listeners for their support. He shares notable statistics from 2025, including the release of 52 episodes, the 100th episode celebration in September, and record downloads in October. He also recounts the top three episodes of the year based on download numbers, highlighting listener favourites. Jon encourages you to take a break from the podcast to enjoy the festive season.—Episode Highlights00:00 Introduction and Holiday Greetings00:35 Podcast Achievements and Milestones01:29 Top Episodes of 202502:57 Future Plans and Guest Invitations03:54 Holiday Si...
2025-12-2505 min
Architecture Business Club with Jon ClaytonHow To Get More Done (Without Burnout!) with Louise Miller | 112In this episode of Architecture Business Club, hosted by Jon Clayton, productivity mentor Louise Miller joins to discuss a new definition of productivity that focuses on doing what's important rather than doing more in less time. Key topics include the importance of creating space over relying on systems, how productivity begins before taking action, and why recognising capacity can prevent burnout. The episode also explores practical strategies like taking a pause to reassess goals and the benefits of changing environments. Louise's insights are aimed at helping business owners achieve more with a sense of fulfilment and well-being....
2025-12-1832 min
Architecture Business Club with Jon ClaytonHow To Use AI To Free Up Your Time with Bryon McCartney | 111Want to streamline your least favourite tasks? In this episode of Architecture Business Club, host Jon Clayton explores innovative ways to leverage AI for automating routine and time-consuming tasks in architecture. Joined by Bryon McCartney, CEO of Archmark, the discussion covers identifying tasks AI can optimise, the Teach framework for deciding what to automate, and practical tips for training AI to match your unique tone. Bryon shares insights on creating efficient workflows using AI, recounts his experiences enhancing his agency's profitability through AI integration, and underscores the importance of starting small for those new to AI. Additionally, the episode...
2025-12-1152 min
Architecture Business Club with Jon ClaytonWhat is a Linkedin Company Page & Do I Really Need One with Louise Brogan | 110Jon Clayton and guest Louise Brogan discuss the importance and strategic use of LinkedIn company pages. You’ll learn the distinct roles of LinkedIn profiles and company pages, how to properly set up and manage a company page, and the type of content to post. Louise shares valuable insights on leveraging a company's LinkedIn page to boost visibility, attract talent, and enhance credibility. The episode also covers how small business owners and larger teams can optimise their LinkedIn presence and the reasons behind these strategies.Today’s GuestLouise Brogan is a Consultant, YouTuber, Podcaster and...
2025-12-0430 min
Architecture Business Club with Jon ClaytonWhat PERSONAL BRAND really is & why it matters for Small Businesses with Christine Gritmon | 109Jon discusses the importance of personal branding with expert Christine Gritmon. Christine breaks down what personal branding is, why it matters, especially for solopreneurs and small business owners, and shares her five-part Inside Out personal branding methodology: Purpose, Passion, Person, Personality, and Personal Brand. The conversation delves into the significance of authenticity, how to make a memorable impression, and offers practical exercises for identifying and leveraging your unique gifts. The episode concludes with actionable tips for starting to develop an authentic personal brand today.Today’s GuestWe’re joined by Christine Gritmon - Christine reco...
2025-11-2734 min
Architecture Business Club with Jon ClaytonHow (& Why) The Architecture Business Club Podcast Is Changing | 108In this episode of the Architecture Business Club podcast, host Jon Clayton reflects on the podcast's impact and announces several upcoming changes aimed at broadening its audience and improving content delivery. Key changes include the transition to both audio and video formats, a shift to fortnightly episode releases, and a tighter editing process to focus on core topics. Jon also discusses the possibility of releasing video versions of past episodes and explores securing a long-term sponsor that aligns with the show's mission. Listeners are encouraged to provide feedback on these updates and suggest potential sponsorship partners.—...
2025-11-2017 min
Architecture Business Club with Jon ClaytonWhy Podcast Guesting Should Be Part Of Your Marketing Strategy with Nathalie Doremieux | 107Jon is joined by Natalie Doremieux, a membership and tech strategist with over 10 years of experience. They delve into the numerous benefits of podcast guesting for business growth. Natalie shares her expertise on why podcast guest appearances are valuable, the importance of having a podcast guesting strategy, and how to find the right podcasts to guest on. Listeners will also learn effective strategies to repurpose guest appearances for maximum value. Additionally, they discuss building trust, connecting with the audience, and crafting a compelling narrative to achieve business objectives. Tune in to discover how you can leverage podcast guesting to...
2025-11-1341 min
Architecture Business Club with Jon ClaytonEmbracing Nature: Nicla Diceglie's Journey To Bold Biophilic Design | 106Jon interviews Nicla Diceglie, founder of Nicla D Interiors. Nicla shares her transformative journey from a stressful career as a project manager in London to embracing bold biophilic design inspired by her own battle with depression. She discusses the importance of nature and colour in creating spaces that nurture and restore well-being. The conversation touches on the therapeutic benefits of nature, the challenges of starting a new business during COVID-19, and the unique aspects of bold biophilic design. Nicla also shares her love of travel, architecture, and some of her favourite places around the world. Tune in to learn...
2025-11-0643 min
Architecture Business Club with Jon ClaytonHow To Double Your Profits (Without Hiring or Spending) with Daniel Patterson | 105Jon welcomes Daniel Patterson, an experienced business growth strategist, to discuss smart strategies for doubling profit without hiring more staff or increasing marketing expenses. They explore the pitfalls of trying to please everyone, the importance of discussing money early on, and effective pricing strategies. Daniel shares his insights on reducing overhead by optimising team roles and asks the critical question of knowing who your dream client is. Tune in to uncover practical tips and transformative strategies to enhance profitability in your architecture practice.Today’s GuestDaniel Patterson is a former RIBA Part 1 with nearly tw...
2025-10-301h 00
Architecture Business Club with Jon ClaytonWhere to Focus When You Need More Clients | 104Jon addresses what to do when facing a shortage of clients or work. He shares his personal story of recent hardships* and explains the common mistakes to avoid when trying to attract new clients. He provides practical advice for fast sales, focusing on hot leads, and high-touch outreach. Jon also emphasises the importance of asking for help and using available resources to manage cash flow issues. The episode concludes with recommendations for related podcast episodes that delve deeper into lead generation and sales strategies.* Trigger warning: between 01:43 to 02:22 Jon briefly mentions death and bereavement.—...
2025-10-2311 min
Architecture Business Club with Jon ClaytonDo Design Professionals Still Need To Know How To Sketch with David Drazil | 103Jon welcomes David Drazil, an architect, author, and creator of 'Sketch like an Architect.' They discuss how technology has overshadowed and nearly replaced the craft of architectural sketching in schools, leading to a decline in this essential skill among young professionals. David shares insights from his journey and mission to revive this art form, drawing on his experiences in Denmark and his global platform, which has helped thousands master architectural sketching. He highlights the cognitive benefits of sketching, from aiding in problem-solving and brainstorming to enhancing client interactions. They also discuss the advantages of using both traditional and...
2025-10-1635 min
Architecture Business Club with Jon ClaytonWhy Architects Should Build Project-Based Teams with Kevin Kennon | 102Jon welcomes internationally renowned architect Kevin Kennon, the founder and CEO of Beyond Zero DDC, to discuss his journey and innovative approach to sustainable design. Kevin shares his experiences, including his involvement in the World Trade Center design competition, and the concept of distributed practice. He explains how this model can help studios access the best talent while remaining competitive and nimble. Kevin also touches on the advantages of working with remote teams, the importance of harnessing new technologies like AI, and the future direction of the architecture profession. The episode provides valuable insights for architects on balancing tradition...
2025-10-0948 min
Architecture Business Club with Jon ClaytonHow To Stop Undervaluing Your Expertise with William Ringsdorf | 101Jon welcomes William Ringsdorf, founder of William Ringsdorf Consulting, who shares insights on how architecture firms can master profitability and process. William explains that most pricing issues stem from a failure to clearly communicate value and set proper boundaries. He discusses the systemic problem of undervaluing expertise in the field, highlights the importance of knowing one's numbers, and suggests implementing tiered service proposals to offer clear value to clients. William also offers practical steps for architects to increase their fees and improve profitability while reducing scope creep and burnout. He stresses the need for tracking data and continuous improvement...
2025-10-0229 min
Architecture Business Club with Jon ClaytonCelebrating 100 Episodes with Guests, Listeners & Friends of the Show | 100Jon celebrates the major milestone of 100 episodes by featuring reflections, tips, and good wishes from past guests and listeners. This special 100th edition features messages from diverse voices, including architects, entrepreneurs, and business experts, who discuss the impact of the podcast on their personal and professional lives. The episode highlights the show's commitment to providing valuable insights and practical advice for running a successful architecture business. Tune in for heartfelt congratulations and essential business tips from notable guests as Jon marks this significant achievement.—Episode Highlights00:00 Introduction00:58 Guest Congratulations02:15 Re...
2025-09-2538 min
Architecture Business Club with Jon ClaytonTips for Tough Times in Business and Life | 099Jon shares practical advice on how to manage when life throws unexpected challenges your way. He discusses the importance of prioritising essential tasks, surrounding yourself with positive people, celebrating small wins, and the value of taking a break when needed. Throughout the episode, Jon draws on his recent personal experiences and offers tips on how to maintain balance and well-being during difficult times. Whether you're a seasoned business owner or just starting out, these insights will help you navigate tough seasons and continue to find success and fulfilment in your architecture business.Episode Highlights00:00 Introduction
2025-09-1810 min
Architecture Business Club with Jon ClaytonHow One Bold Move Transformed My Architecture Practice with Carl Turner | 098From Award-Winning Homes to Transformative Community Projects - Jon continues his chat with Carl Turner about his journey from traditional residential projects to pioneering public and community-focused developments. Carl shares the pivotal moment of selling his award-winning home to fund Pop Brixton, a transformative community workspace made from shipping containers. This bold move opened new opportunities for Carl's practice, leading to more impactful projects like Peckham Levels and Hackney Bridge. Carl highlights the importance of taking risks, embracing failure, and self-initiating projects to create meaningful architectural work. The discussion also explores the evolving nature of Turner.Works, their future...
2025-09-1135 min
Architecture Business Club with Jon ClaytonHands-On Construction To House of the Year with Carl Turner | 097Jon chats with award-winning architect Carl Turner, founder of Turner.Works. Carl shares the first part of his career journey. From his beginnings as a mature student to building an amazing reputation for residential projects. He won a string of prestigious awards along the way. Several of Carl’s projects have featured on TV shows like George Clarke's Ugly House To Lovely House & Grand Designs. In 2013, Carl’s own home, Slip House, won the RIBA Manser Medal, and in 2021, Hove House won Grand Designs House of The Year. Carl talks about the benefits of hands-on construction for building designers, the...
2025-09-0432 min
Architecture Business Club with Jon ClaytonHow to Declutter Your Busy Brain with Bullet Journalling | 095Declutter Your Mind with Bullet Journaling! Jon shares how bullet journalling can help you reduce mental clutter and focus on what’s important. John, who has been using the bullet journal method for over a year, explains how it works and debunks common myths about it needing to be artistic. He highlights the ease and flexibility of this analogue method, making it a better alternative to digital tools that can be distracting. Jon provides simple instructions on getting started and the benefits of incorporating bullet journalling into your daily routine.00:00 Introduction01:18 Exploring Bullet Journaling...
2025-08-2122 min
Architecture Business Club with Jon ClaytonAvoiding The Biggest Marketing Timewasters with Susie Lober | 094Jon chats with Susie Lober, a marketing expert with over 20 years of experience working with architects. Jon and Susie discuss the pressures and challenges of modern marketing for architecture practices. They highlight the importance of focusing on quality over quantity and avoiding common marketing time wasters like chasing trends, fixating on social media metrics, producing content without strategy, endlessly tweaking websites, and ineffective networking. Susie emphasises the need for a sound marketing strategy, following up on networking efforts, and building trust with potential clients. The conversation underscores the value of intentional and consistent marketing efforts.Today’s Gu...
2025-08-1451 min
Architecture Business Club with Jon ClaytonHow To Use Written Content to Become a Thought Leader with Antoinette Chappell | 093Jon is joined by Antoinette Chappell, an expert in executive thought leadership and content creation. They discuss the importance of standing out with original insights and effective content implementation. Antoinette shares her journey from translation to copywriting, and the necessity of strategic, long-form content to build authority in your field. They explore the role of thought leadership in career growth, the impact of AI on content creation, and the significance of having a strong content strategy. Also, Antoinette talks about Property Connect networking events and the value of face-to-face networking in the property and construction industries.Today’s...
2025-08-0741 min
Architecture Business Club with Jon ClaytonHow to Position Yourself as the Go-To Choice with Susanna Reay | 092Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her expertise on how architectural firms can effectively position themselves as the go-to experts in their field by focusing on their unique methods, offers, and distinctive content. The episode also highlights success stories of interior designers who transformed their businesses by uncovering their unique service premises. Through engaging examples and actionable insights, this episode provides a roadmap for architects and designers to build a credible and distinctive brand.
2025-07-3136 min
Architecture Business Club with Jon ClaytonBalancing Work and Family - Tips for Working From Home During School Holidays | 091Jon shares practical tips for managing work and family life during the school holidays. Jon offers advice on how to maintain productivity by designing flexible routines, prioritising essential tasks, batching work, and using technology. He shares the importance of setting expectations with clients, involving children in planning, and taking care of your own well-being to avoid burnout. Jon also highlights the benefits of outsourcing and the value of connecting with peers for support and ideas. Tune in to learn how to create a balance that works for you and your family.Episode Highlights...00:00 Introduction
2025-07-2416 min
Architecture Business Club with Jon ClaytonCapturing You: Personal Brand Photography in Architecture with Catherine Turner | 090Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differentiate firms in a competitive market. Catherine shares her insights on effectively using these photos beyond just the about page, choosing the right photographer, and understanding photo licensing. Additionally, she provides practical tips for making professional photos work as a powerful marketing tool. This episode is essential listening for architects and design professionals looking to enhance their brand presence.Today's Guest......
2025-07-1745 min
Architecture Business Club with Jon ClaytonKeeping Your Architecture Website Fresh (Like A Magazine!) with Rachel Extance | 089Jon is joined by the acclaimed writer Rachel Extance to discuss how architects can keep their practice websites engaging even between projects. They explore the concept of treating your website like a magazine, sharing six key blog ideas that can maintain interest and boost search engine rankings. Topics covered include case studies, unpacking key concepts, origin stories, sales page support articles, news stories, and event write-ups. Rachel also shares valuable tips for creating compelling blog content and the importance of tailoring content to the client's understanding level. And insights on effectively managing writing tasks. Tune in to learn how...
2025-07-1044 min
Architecture Business Club with Jon ClaytonUnmasking Imposter Syndrome with Jason McDaid | 088Jon is joined by imposter syndrome life coach and fire engineer Jason McDaid. The discussion dives into the widespread issue of imposter syndrome, which affects 78% of professionals. Jason shares actionable strategies to combat this debilitating self-doubt, explains its core traits, and discusses the impact it has on individuals, particularly in the architecture and engineering sectors. He also opens up about his personal struggles and the coping mechanisms that people adopt. Additionally, the episode offers practical tools to reframe negative thoughts and underscores the importance of understanding that you're not alone in feeling like an imposter.Today's Guest...
2025-07-0347 min
Architecture Business Club with Jon ClaytonIs It Time To Quit Your Architecture Business? | 087Jon addresses the challenging question of whether it's time for you to quit your architecture business. He explores indicators that might suggest it's time for you to step away, such as changes in the market, personal circumstances, and diminishing passion. He explores the emotional aspects of closing your business and reframes the concept of failure as a learning opportunity. Offering three potential paths—staying the course, stopping, or starting something new—Jon provides actionable insights and personal anecdotes, encouraging you to carefully consider your options before making any big decisions about your business.Episode Highlights...00:00 Intr...
2025-06-2625 min
Architecture Business Club with Jon ClaytonBuild Online Visibility (Without The Burnout) with Heidi Suutari | 086Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and updated portfolio, and using platforms like Pinterest for increased visibility. Heidi shares her journey into the architecture space and offers valuable tips for repurposing content and optimising your website. Jon provides insights into leveraging digital tools to avoid burnout while maintaining a strong online presence.Today's Guest...Heidi Suutari is the co-founder and CEO of Arkiste—a digital playground ma...
2025-06-1940 min
Architecture Business Club with Jon ClaytonThe Marketing System That Attracts The Right Clients with Richard Petrie | 085Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-founder of the Architect Marketing Institute, shares insights into building a systematic approach to marketing, shares the importance of niche marketing and a consultative sales process. They explore specific strategies such as creating offers that appeal to clients at different stages of their readiness to hire an architect. Richard shares success stories and provides practical advice for transforming architecture practices through targeted marketing efforts.Today's Guest...
2025-06-1248 min
Architecture Business Club with Jon ClaytonRelaunching The Architectural Technology Podcast: Where it's AT | 083Behind the Scenes of Podcast Production: Jon offers a behind-the-scenes look at the extensive work involved in relaunching CIAT's 'Where it's AT' podcast. The episode covers the planning, strategy meetings, content brainstorming, and technical setups necessary to reboot an existing show. Jon explains the importance of having clear goals, appropriate branding, and well-thought-out audio and visual elements. He also discusses the meticulous editing and promotional efforts required to produce quality podcast episodes. Jon also previews the next episode of 'Where it's AT' titled 'The Healing Power of Buildings,' set to release on May 30, 2025.Episode Highlights...
2025-05-2919 min
Architecture Business Club with Jon ClaytonHow To Stay Positive About Your Business (Even When You’re Down) | 082Jon shares tips on how to stay positive when feeling down about your business. Drawing from his 20+ years in architecture, Jon highlights common challenges and offers strategies to boost morale. He discusses the importance of changing perspectives, leveraging community support, utilising coaching exercises like the circle of control, and the benefits of networking and co-working. Jon also stresses the value of celebrating small successes and managing overwhelming to-do lists through bullet journaling. Tune in for practical advice to maintain a positive mindset in your entrepreneurial journey.Episode Highlights...00:00 Introduction01:20 Understanding Business Struggles
2025-05-2217 min
Architecture Business Club with Jon ClaytonBuilding Good Habits for More Success in Business with Hayley Watts | 081Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies for managing to-do lists, and the importance of balancing work with personal interests. Haley also shares insights on creating small, actionable habits and provides advice on how to leverage energy levels for better task management. The conversation offers valuable guidance for anyone looking to improve productivity and achieve more freedom and fulfillment in their business.Today's Guest...Hayley Watts is...
2025-05-1533 min
Architecture Business Club with Jon ClaytonDramatically Improve Your Results as an Architecture Practice Owner with Ray Brown | 080Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatically improve business results. Key insights include being intentional about business perceptions, understanding and managing project hours, the importance of clear roles and strategic hiring, and the value of a foundational business education. They also introduce ArchiBiz's new Business School for Architects. Ray underscores that architects must embrace basic business knowledge to ensure long-term success.Today's Guest...Ray Brown is a business...
2025-05-0841 min
Architecture Business Club with Jon ClaytonBuilding Dreams: Joe Wright's Journey Through Architecture and Business | 079Jon is joined by architect Joe Wright, who shares his journey from working in a large architecture firm to running his own small practice. Joe shares the challenges and rewards of this transition, including his changing approach to business and the importance of client collaboration. He also discusses personal anecdotes, his love for a local gospel choir, and the significance of sustainable design in his projects. The episode offers valuable insights for small firm founders aiming to build their dream business in architecture.Today's Guest...Joe Wright is a Chartered Architect who creates bespoke homes...
2025-05-0150 min
Architecture Business Club with Jon ClaytonHow To Calculate Your Ideal Income: How Much Money Is Enough? | 078Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the Profit First method for allocating business revenue. Tune in to gain clarity on your financial targets and ensure your business's financial health.Episode Highlights...00:00 Introduction01:38 Understanding Your Financial Needs03:56 Calculating Your Monthly Income05:08 Planning...
2025-04-2413 min
Architecture Business Club with Jon ClaytonHow To Build Trust and Connection Through Storytelling with Jude Charles | Part 2 | 077Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be leveraged for greater business success.Today's Guest...For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories...
2025-04-1732 min
Architecture Business Club with Jon ClaytonHow To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling...
2025-04-1028 min
Architecture Business Club with Jon ClaytonThe Benefits of Podcasting for Architecture Firms (& Service-Based Businesses) | 075Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe’ into podcasting. Be sure to contact Jon via the link below if you’d like to learn more about how podcasting could benefit you.Episode Highlights...0...
2025-04-0321 min
Architecture Business Club with Jon ClaytonHow To Make Better Use Of WhatsApp In Your Business with Helen Nurse | 074Jon is joined by Helen Nurse, co-founder of Digital Agency Capture One, to discuss innovative ways to use WhatsApp for business communication. Helen shares insights on how WhatsApp can improve engagement with clients, facilitate seamless communication during projects, and even serve as a powerful lead generation tool. The episode also highlights ways to automate responses and manage data effectively through WhatsApp API, offering practical tips for small business owners to enhance their customer interaction and project management.Today's Guest...Helen Nurse is the co-founder of digital agency Capture 1, specialists in creating digital content, video, filming...
2025-03-2740 min
Architecture Business Club with Jon ClaytonOvercoming The Four Fears® of Business Ownership with Mark Franklin | 073Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love of music and how it ties into their professional journeys, with personal reflections on perfectionism, impostor syndrome, and time management. This episode is packed with actionable advice and relatable stories to inspire small f...
2025-03-2045 min
Architecture Business Club with Jon ClaytonHow To Be Lucky In Your Career with Mel Barfield | 072Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outcomes, and learning from bad experiences. She also dives into the importance of self-promotion and how being visible online can lead to unexpected opportunities. They also cover Mel's career journey, the power of social media...
2025-03-1350 min
Architecture Business Club with Jon ClaytonSustainable Websites: Is Your Online Presence Green Enough with Molly Scanlan | 071Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why it's essential for architecture practices to integrate sustainability into their digital presence. Molly shares tips on optimising website content, choosing eco-friendly hosting, and the importance of mindful digital practices. The episode also highlights the broader benefits, including improved SEO and enhanced user experience, providing valuable insights for small business owners in the architecture field.Today's Guest...Molly Scanlan builds low-carbon websites for social...
2025-03-0643 min
Architecture Business Club with Jon ClaytonJoining Architecture Business Club: Is It Right for You? | 070Jon dives deep into the details of the Architecture Business Club membership community. Launched last year for small firm founders in architecture, the membership aims to provide a supportive network for business growth, shared knowledge, and professional fulfillment. The doors to new members will open on March 1, 2025. Jon explains the community's features, including weekly Zoom sessions, a WhatsApp chat group, a member directory, and in-person meetups. He covers membership costs, inclusivity, remote participation, and how it differs from other professional bodies. The episode also outlines community guidelines and the refund policy for new joiners.Episode Highlights...
2025-02-2717 min
Architecture Business Club with Jon ClaytonBuilding a Lean Marketing Engine for Small Architecture Practices with Sarah Noel Block | 069Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustrates how to convert initial client interactions into profitable gateway offers, providing invaluable tips for architects to grow their businesses efficiently. Join the discussion to learn actionable strategies to streamline your marketing efforts and attract your ideal clients.Today's Guest...Sarah Noel Block is the founder of...
2025-02-2042 min
Architecture Business Club with Jon ClaytonBuilding Buzz About Your Business: The FOMO Formula with May King Tsang | 068Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus, May King shares her personal journey and insights on maintaining authenticity online.Today's Guest...May King Tsang is the original FOMO Creator, generating buzz and excitement to help sell out your next event! FO...
2025-02-1341 min
Architecture Business Club with Jon ClaytonHow To Stand Out on LinkedIn (& Get More Clients!) with Beatrice Ronchetti | 067Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you’ll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you!Today's Guest...Beatrice Ronchetti is a Li...
2025-02-0650 min
Architecture Business Club with Jon ClaytonBuilding Your Architecture Business with the Power of Community | 066Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneliness, lack of experience, and business decision-making by offering a supportive network of like-minded professionals. Jon also shares information on how to join the community and the upcoming opportunities for new members.Episode Highlights...00:00 Introduction01:08 Architecture Business Club's Community02:16 Understanding Online Communities03:35...
2025-01-3019 min
Architecture Business Club with Jon ClaytonEasy PR for Architecture Firms (Get Started to Get Published!) with Ellie Senior | 065Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective use of email platforms for sending out press releases. Ellie also explains how you can use advertorials as part of your PR strategy. If you’ve never done PR, now’s your chance to get started and get published!Toda...
2025-01-2348 min
Architecture Business Club with Jon ClaytonHow To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 2 | 064In part two of Jon's conversation with Ange Lyons they chat about the challenges of freelancing. They discuss dealing with tricky clients, avoiding scope creep, and combating loneliness. They also share practical tips on contracts, invoicing, and handling social isolation. If you're a small business owner in architecture, this episode offers valuable advice to help you build your dream business and enjoy more freedom and fulfillment.Today's Guest...Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her...
2025-01-1635 min
Architecture Business Club with Jon ClaytonHow To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 1 | 063Jon speaks with Ange Lyons, a seasoned graphic designer, about common challenges freelancers face. They discuss marketing strategies, setting charge rates, and the importance of networking. Jon also shares info on joining a supportive community for architects and designers. The episode offers simple, practical advice for freelancers looking to avoid isolation and grow their businesses. Don’t miss part two of this conversation in the next episode!Today's Guest...Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run he...
2025-01-0931 min
Architecture Business Club with Jon ClaytonMust-Listen Episodes To Kickstart Your Year + New Episodes Preview | 062Jon helps you start 2025 on a strong note by recommending three key podcast episodes. He highlights the importance of the Architecture Business Club's membership community for architects, technologists, and designers. Jon shares updates on upcoming episodes and guest interviews, providing tips for writing business plans, quarterly planning, and PR in your business. He also invites you to join the waitlist for the community to gain support and connect with like-minded professionals.Episode Highlights...00:00 Introduction01:31 Episode Recommendations for a Successful Year07:23 Sneak Peek: Upcoming Episodes12:11 Conclusion and Final Thoughts
2025-01-0213 min
Architecture Business Club with Jon Clayton2024 Rewind: Our Top 5 Episodes Of The Year Unwrapped | 061In this special Boxing Day episode of Architecture Business Club, Jon looks back at 2024 and counts down the top five podcast episodes of the year. Jon, who helps small architecture firm founders build their dream businesses, celebrates the podcast's achievements, including reaching 10,000 total downloads and launching a membership community. He shares personal Christmas traditions and highlights, shares the year’s top five (most downloaded) episodes, and states the importance of community and connection for sole practitioners. Jon also encourages listeners to reflect on their own year and join the podcast's supportive community.Episode Highlights...00:00 Introduction...
2024-12-2619 min