Shows
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersBuild Online Visibility (Without The Burnout) with Heidi Suutari | 086Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and updated portfolio, and using platforms like Pinterest for increased visibility. Heidi shares her journey into the architecture space and offers valuable tips for repurposing content and optimising your website. Jon provides insights into leveraging digital tools to avoid burnout while maintaining a strong online presence.Today's Guest...Heidi Suutari is the co-founder and CEO of Arkiste—a digital playground ma...2025-06-1940 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersThe Marketing System That Attracts The Right Clients with Richard Petrie | 085Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-founder of the Architect Marketing Institute, shares insights into building a systematic approach to marketing, shares the importance of niche marketing and a consultative sales process. They explore specific strategies such as creating offers that appeal to clients at different stages of their readiness to hire an architect. Richard shares success stories and provides practical advice for transforming architecture practices through targeted marketing efforts.Today's Guest...2025-06-1248 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.Today's Guest...Maja Kovacic-Kalra is...2025-06-0534 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersRelaunching The Architectural Technology Podcast: Where it's AT | 083Behind the Scenes of Podcast Production: Jon offers a behind-the-scenes look at the extensive work involved in relaunching CIAT's 'Where it's AT' podcast. The episode covers the planning, strategy meetings, content brainstorming, and technical setups necessary to reboot an existing show. Jon explains the importance of having clear goals, appropriate branding, and well-thought-out audio and visual elements. He also discusses the meticulous editing and promotional efforts required to produce quality podcast episodes. Jon also previews the next episode of 'Where it's AT' titled 'The Healing Power of Buildings,' set to release on May 30, 2025.Episode Highlights...2025-05-2919 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Stay Positive About Your Business (Even When You’re Down) | 082Jon shares tips on how to stay positive when feeling down about your business. Drawing from his 20+ years in architecture, Jon highlights common challenges and offers strategies to boost morale. He discusses the importance of changing perspectives, leveraging community support, utilising coaching exercises like the circle of control, and the benefits of networking and co-working. Jon also stresses the value of celebrating small successes and managing overwhelming to-do lists through bullet journaling. Tune in for practical advice to maintain a positive mindset in your entrepreneurial journey.Episode Highlights...00:00 Introduction01:20 Understanding Business Struggles2025-05-2217 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersBuilding Good Habits for More Success in Business with Hayley Watts | 081Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies for managing to-do lists, and the importance of balancing work with personal interests. Haley also shares insights on creating small, actionable habits and provides advice on how to leverage energy levels for better task management. The conversation offers valuable guidance for anyone looking to improve productivity and achieve more freedom and fulfillment in their business.Today's Guest...Hayley Watts is...2025-05-1533 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersDramatically Improve Your Results as an Architecture Practice Owner with Ray Brown | 080Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatically improve business results. Key insights include being intentional about business perceptions, understanding and managing project hours, the importance of clear roles and strategic hiring, and the value of a foundational business education. They also introduce ArchiBiz's new Business School for Architects. Ray underscores that architects must embrace basic business knowledge to ensure long-term success.Today's Guest...Ray Brown is a business...2025-05-0841 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersBuilding Dreams: Joe Wright's Journey Through Architecture and Business | 079Jon is joined by architect Joe Wright, who shares his journey from working in a large architecture firm to running his own small practice. Joe shares the challenges and rewards of this transition, including his changing approach to business and the importance of client collaboration. He also discusses personal anecdotes, his love for a local gospel choir, and the significance of sustainable design in his projects. The episode offers valuable insights for small firm founders aiming to build their dream business in architecture.Today's Guest...Joe Wright is a Chartered Architect who creates bespoke homes...2025-05-0150 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Calculate Your Ideal Income: How Much Money Is Enough? | 078Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the Profit First method for allocating business revenue. Tune in to gain clarity on your financial targets and ensure your business's financial health.Episode Highlights...00:00 Introduction01:38 Understanding Your Financial Needs03:56 Calculating Your Monthly Income05:08 Planning...2025-04-2413 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Build Trust and Connection Through Storytelling with Jude Charles | Part 2 | 077Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be leveraged for greater business success.Today's Guest...For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories...2025-04-1732 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling...2025-04-1028 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersThe Benefits of Podcasting for Architecture Firms (& Service-Based Businesses) | 075Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe’ into podcasting. Be sure to contact Jon via the link below if you’d like to learn more about how podcasting could benefit you.Episode Highlights...0...2025-04-0321 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Make Better Use Of WhatsApp In Your Business with Helen Nurse | 074Jon is joined by Helen Nurse, co-founder of Digital Agency Capture One, to discuss innovative ways to use WhatsApp for business communication. Helen shares insights on how WhatsApp can improve engagement with clients, facilitate seamless communication during projects, and even serve as a powerful lead generation tool. The episode also highlights ways to automate responses and manage data effectively through WhatsApp API, offering practical tips for small business owners to enhance their customer interaction and project management.Today's Guest...Helen Nurse is the co-founder of digital agency Capture 1, specialists in creating digital content, video, filming...2025-03-2740 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersOvercoming The Four Fears® of Business Ownership with Mark Franklin | 073Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love of music and how it ties into their professional journeys, with personal reflections on perfectionism, impostor syndrome, and time management. This episode is packed with actionable advice and relatable stories to inspire small f...2025-03-2045 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Be Lucky In Your Career with Mel Barfield | 072Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outcomes, and learning from bad experiences. She also dives into the importance of self-promotion and how being visible online can lead to unexpected opportunities. They also cover Mel's career journey, the power of social media...2025-03-1350 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersSustainable Websites: Is Your Online Presence Green Enough with Molly Scanlan | 071Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why it's essential for architecture practices to integrate sustainability into their digital presence. Molly shares tips on optimising website content, choosing eco-friendly hosting, and the importance of mindful digital practices. The episode also highlights the broader benefits, including improved SEO and enhanced user experience, providing valuable insights for small business owners in the architecture field.Today's Guest...Molly Scanlan builds low-carbon websites for social...2025-03-0643 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersJoining Architecture Business Club: Is It Right for You? | 070Jon dives deep into the details of the Architecture Business Club membership community. Launched last year for small firm founders in architecture, the membership aims to provide a supportive network for business growth, shared knowledge, and professional fulfillment. The doors to new members will open on March 1, 2025. Jon explains the community's features, including weekly Zoom sessions, a WhatsApp chat group, a member directory, and in-person meetups. He covers membership costs, inclusivity, remote participation, and how it differs from other professional bodies. The episode also outlines community guidelines and the refund policy for new joiners.Episode Highlights...2025-02-2717 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersBuilding a Lean Marketing Engine for Small Architecture Practices with Sarah Noel Block | 069Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustrates how to convert initial client interactions into profitable gateway offers, providing invaluable tips for architects to grow their businesses efficiently. Join the discussion to learn actionable strategies to streamline your marketing efforts and attract your ideal clients.Today's Guest...Sarah Noel Block is the founder of...2025-02-2042 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersBuilding Buzz About Your Business: The FOMO Formula with May King Tsang | 068Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus, May King shares her personal journey and insights on maintaining authenticity online.Today's Guest...May King Tsang is the original FOMO Creator, generating buzz and excitement to help sell out your next event! FO...2025-02-1341 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Stand Out on LinkedIn (& Get More Clients!) with Beatrice Ronchetti | 067Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you’ll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you!Today's Guest...Beatrice Ronchetti is a Li...2025-02-0650 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersBuilding Your Architecture Business with the Power of Community | 066Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneliness, lack of experience, and business decision-making by offering a supportive network of like-minded professionals. Jon also shares information on how to join the community and the upcoming opportunities for new members.Episode Highlights...00:00 Introduction01:08 Architecture Business Club's Community02:16 Understanding Online Communities03:35...2025-01-3019 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersEasy PR for Architecture Firms (Get Started to Get Published!) with Ellie Senior | 065Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective use of email platforms for sending out press releases. Ellie also explains how you can use advertorials as part of your PR strategy. If you’ve never done PR, now’s your chance to get started and get published!Toda...2025-01-2348 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 2 | 064In part two of Jon's conversation with Ange Lyons they chat about the challenges of freelancing. They discuss dealing with tricky clients, avoiding scope creep, and combating loneliness. They also share practical tips on contracts, invoicing, and handling social isolation. If you're a small business owner in architecture, this episode offers valuable advice to help you build your dream business and enjoy more freedom and fulfillment.Today's Guest...Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her...2025-01-1635 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 1 | 063Jon speaks with Ange Lyons, a seasoned graphic designer, about common challenges freelancers face. They discuss marketing strategies, setting charge rates, and the importance of networking. Jon also shares info on joining a supportive community for architects and designers. The episode offers simple, practical advice for freelancers looking to avoid isolation and grow their businesses. Don’t miss part two of this conversation in the next episode!Today's Guest...Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run he...2025-01-0931 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersMust-Listen Episodes To Kickstart Your Year + New Episodes Preview | 062Jon helps you start 2025 on a strong note by recommending three key podcast episodes. He highlights the importance of the Architecture Business Club's membership community for architects, technologists, and designers. Jon shares updates on upcoming episodes and guest interviews, providing tips for writing business plans, quarterly planning, and PR in your business. He also invites you to join the waitlist for the community to gain support and connect with like-minded professionals.Episode Highlights...00:00 Introduction01:31 Episode Recommendations for a Successful Year07:23 Sneak Peek: Upcoming Episodes12:11 Conclusion and Final Thoughts2025-01-0213 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers2024 Rewind: Our Top 5 Episodes Of The Year Unwrapped | 061In this special Boxing Day episode of Architecture Business Club, Jon looks back at 2024 and counts down the top five podcast episodes of the year. Jon, who helps small architecture firm founders build their dream businesses, celebrates the podcast's achievements, including reaching 10,000 total downloads and launching a membership community. He shares personal Christmas traditions and highlights, shares the year’s top five (most downloaded) episodes, and states the importance of community and connection for sole practitioners. Jon also encourages listeners to reflect on their own year and join the podcast's supportive community.Episode Highlights...00:00 Introduction...2024-12-2619 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersCommunicating Your Brand With Confidence with Vardeep Edwards | 060Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real connection with people. Vardeep shares her experience and gives practical tips on defining your brand identity, creating emotional connections, and using different content types to raise brand visibility. They also touch on the role of AI tools in branding. This episode aims to help small architecture practice owners grow a successful business.Today's Guest...Vardeep Edwards...2024-12-1946 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersCommon Outsourcing Mistakes (& How To Avoid Them!) with Derek Timms | 059Have you had bad experiences outsourcing your architectural drafting work? Don't give up yet! In this episode Jon talks to Derek Timms about avoiding common outsourcing mistakes and finding the right partner. Derek, a chartered architect with 25 years of experience, shares tips on building long-term, trusted partnerships and the benefits of early planning. Derek also talks about his role as a school governor and the importance of communication and setting clear expectations. If you're a small practice leader or sole practitioner in architecture, this episode will help you understand how to make outsourcing work for you.Today's...2024-12-1243 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Update Your Personal Brand With Your Business with Laura Pearman | 058Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors like your views on the environment and technology may influence your personal brand. Jon and Laura also share personal stories about their own experiences. Laura shares steps you can take today to align your personal...2024-12-0540 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersCelebrating One Year of the Architecture Business Club Podcast! | 057In this special episode of Architecture Business Club, Jon marks the podcast's one-year anniversary, celebrating 57 episodes. Jon shares his journey of starting the podcast, its initial reception, and future plans. Catch interesting stats about podcast longevity, listener demographics, and download milestones. Jon also reflects on his motivations, lessons learned, and the hard work required to maintain a podcast. He thanks listeners for their support and talks about exciting future guests and projects. Tune in for inspiration and tips on launching your own podcast!Episode Highlights...00:00 Introduction01:28 Podcast Statistics and Achievements05:24 Why...2024-11-2846 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersWhen Sales Slow Down…What To Do To Get More Sales with Helen Tebay: Part 2 | 056Jon continues his chat from the previous episode with sales expert Helen Tebay. They discuss practical tips to convert cold leads into hot sales. Helen shares advice on dealing with unresponsive clients and the importance of booking follow-up steps during initial calls. They also cover strategies for getting video testimonials and staying focused during slow periods. Jon shares why proactive outreach and customer-focused communication are so important.Today's Guest...Helen Tebay helps service-based business owners like coaches, consultants, and experts to sell and market their businesses. Win more 4 and 5-figure clients faster. Feel better about...2024-11-2130 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersWhen Sales Slow Down…What To Do To Get More Sales with Helen Tebay: Part 1 | 055Jon and guest Helen Tebay discuss how small architecture firms can overcome a sales slump. They talk about the importance of staying calm, being consistent, and focusing on problem-solving. They share tips on how to re-engage with past clients, use content to answer questions, and look back at successful months to find patterns. Helen also compares sales strategies to dog training, highlighting the need for consistency and the right energy. Tune in for practical advice on getting more sales for your architecture practice!Today's Guest...Helen Tebay helps service-based business owners like coaches, consultants, and...2024-11-1430 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersSmall Practice, Big Impact: Leveraging Collaboration in Architecture with Prachi Rampuria | 054Jon talks to Prachi Rampuria, co-founder of Eco Responsive Environments, about how collaboration can change small architecture practices and help solve big problems like climate change. Prachi discusses the benefits of working together and shares real-life examples from her projects. They also talk about the challenges of professional silos and how to overcome them. Learn tips on communication, maintaining relationships, and the importance of listening. Discover how teamwork can lead to innovation and a better future for architecture.Today's Guest...Prachi Rampuria is a co-founding director of EcoResponsive Environments, an award-winning urban design and architectural...2024-11-0743 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersWhat Is London Build & Why Should You Attend? | 053Jon shares the excitement for London Build 2024, taking place on 20th - 21st November at London Olympia. Discover why it's the UK's biggest construction show with over 35,000 attendees, 700 speakers, and 450 exhibitors. Jon talks about the opportunity for networking, CPD training workshops, and having some fun! He also invites you to his talk at 10am on Wednesday 20th November at London Build’s Skills & Marketing Hub. Don't miss out - grab your free tickets through the link in the show notes and connect with Jon on social media before London Build 2024.Episode Highlights...00:00 Introduction01:43 Wh...2024-10-3111 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersThe Future of Architectural Communications with Robert Woodburn Park | 052Jon explores architectural communications and business development with Robert Woodburn Park, a communications expert with over 25 years of experience. The discussion spans Robert's journey from working in practice to running his consultancy and the integration of storytelling with visuals in architecture. The conversation examines the evolution from traditional to digital media, providing practical marketing advice for small architectural practices. Topics include effective marketing strategies, the importance of a strategic focus, leveraging social media, and balancing brand building with lead generation. Robert introduces Beedier, a platform offering up-to-the-minute information, research, and news relating to business development, communications, and marketing for...2024-10-2447 min
Pet Business DisruptorsBehind the Mic: The Journey of Jon Patch and His 34-Year Legacy in Pet RadioIn this episode, Clayton welcomes Jon Patch, the legendary host of "Talkin Pets," a radio show that has been captivating audiences for over 34 years. They discuss the challenges and rewards of working with both domestic pets and wildlife, touching on topics such as animal rescue, the impact of captivity on wild animals, and the significance of zoos in conservation efforts. Jon shares personal anecdotes, including his encounters with celebrities like Betty White and Linda Blair, and reflects on the unconditional love pets provide. KEY TAKEAWAYS The podcast features a host who has been r...2024-10-211h 30Architecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Be A Brilliant Podcast Guest (Nailing The Interview!) with Colin Gray | 051Jon discusses the opportunity and benefits of being a podcast guest with podcast expert, Colin Gray. The conversation covers how to prepare effectively, the importance of standing out with unique viewpoints, and the value of personal stories in connecting with audiences. Additionally, they provide practical advice for pitch strategies, the significance of post-appearance promotion, and insights on content creation for architects. Colin, founder of The Podcast Host and Alitu, shares tools and tips to help prospective guests thrive in their podcast debut and offers resources to aid new podcasters. Colin encourages simplicity, content quality, and authenticity as key elements...2024-10-1751 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersAutomating Lead Generation (Leads On Autopilot!) with Martin Huntbach | 050Marketing expert Martin Huntbatch talks about automating lead generation for architecture practices. Jon & Martin explores strategies like using AI tools, creating engaging lead magnets, and driving traffic to digital resources. Martin shares insights on how to bridge the gap between problem-aware and solution-aware clients using content marketing. The episode also covers common mistakes in lead generation and the importance of automation to enhance your firm’s ability to attract new clients efficiently.Today's Guest...Martin Huntbach is the Chief Marketing Officer at ScoreApp - An AI-powered lead generation tool. Martin is also the co-founder of Ja...2024-10-1037 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersReasons To Attend CIAT’s AT Awards (Even If You're Not An Architectural Technologist!) | 049Jon discusses the importance of attending events like the Chartered Institute of Architectural Technologists' (CIAT) AT Awards, even if you're not a nominee or an architectural technologist. Jon shares his positive experiences from the 2023 AT Awards, highlighting the friendly atmosphere, valuable networking opportunities, and unexpected benefits such as new business connections and professional growth.Episode Highlights...00:00 Introduction01:28 Overview of the AT Awards02:39 Common Misconceptions About the AT Awards03:10 Personal Experience at the AT Awards05:23 Networking and Opportunities08:35 Excitement for the Upcoming AT Awards09:32...2024-10-0312 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersHow To Get More Leads From Your Website with Fabio Zammit | 048Jon interviews Fabio Zammit, a seasoned software engineer and entrepreneur. Fabio shares actionable website tips and digital marketing strategies to help small architecture practice owners generate more leads from their online presence. The discussion covers key topics such as SEO, user-friendly website design, showcasing case studies, call-to-action best practices, leveraging social proof, and effective strategies to drive traffic to your website. Whether you're aiming for quick wins or long-term success, this episode provides valuable insights to optimise your architecture practice's online footprint.Today's Guest...Fabio Zammit is a seasoned software engineer with over two decades...2024-09-2650 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersMental Health and Wellbeing in Architecture with Doug Hodgson: Part 2 | 047Jon continues his deep dive into mental health within the architecture profession with guest Doug Hodgson. The discussion offers valuable insights into dealing with overwhelm and burnout, as well as practical steps Doug's practice, New-works, has taken to safeguard their team's mental health. The conversation also touches on the broader industry issues, such as the housing crisis, the role of architectural technologists, and the need for significant changes in architectural education and professional collaboration to improve mental well-being across the industry. The episode underscores the importance of a balanced work structure, staying connected to creative work, and fostering a...2024-09-1935 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersMental Health and Wellbeing in Architecture with Doug Hodgson: Part 1 | 046Jon interviews Doug Hodgson about balancing mental health and professional success in the high-pressure field of architecture. They discuss Doug's experiences and philosophies on workplace wellbeing, sustainability, and collaboration. Doug talks about the impact of his outdoor hobbies and the vital need for greater kindness and inclusion in the industry. The conversation highlights the mental health crisis in architecture, the overwhelming demands on professionals, and the toxic culture in architectural education and practice. Doug emphasises the importance of specialising and collaborating to maintain mental health and professional satisfaction. The episode aims to raise awareness and encourage discussions on improving...2024-09-1230 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersCRM Essentials for Small Architecture Firms | 045Jon discusses the importance and benefits of Customer Relationship Management (CRM) systems for solo and small firm architecture practice owners. The episode covers the basics of CRM systems, their key features, and how they can help automate tasks, manage client communications, and streamline operations. Jon also offers advice on selecting the right CRM for different practice sizes and provides tips for successful implementation and consistent use.Episode Highlights...00:00 Introduction01:24 Understanding CRM Systems03:09 Benefits of CRM for Architecture Practices04:44 Key Features to Look for in a CRM06:02 Choosing...2024-09-0515 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersLaunch Your Way To Success (No More Feast & Famine!) with Sigrun | 044Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from studying architecture to becoming a leading business mentor and outlines how architects can implement launches to grow their practices. The episode also touches on the potential for architects to create online courses as an additional revenue stream. Sigrun offers practical insights into creating excitement through...2024-08-2945 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersSet Up Your Google Business Profile (To Get More Leads) with Melanie Boylan | 043Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights...2024-08-2238 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersThe Power Of Public Speaking For Architecture Firms with Jackie Goddard | 042Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, who has extensive experience in acting and coaching, shares her insights on how effective communication can aid in personal and business growth. They also discuss the significance of storytelling, preparation, and the three B's method: Believe, Breathe, and Be Prepared.Today's Guest...Jackie Goddard is a former fashion designer and recovering actor who’s spent 30 years working in and around the ar...2024-08-1536 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersBeyond The Podcast: Supporting Small Architecture Practices | 041Jon shares insights into his work supporting small practice founders and sole practitioners in the architecture industry. He discusses his coaching, consulting, and mentoring services designed to help architecture businesses achieve their goals. Jon highlights the various ways he assists clients, from strategic planning and marketing to financial forecasting and team building. Real client stories illustrate how his tailored approach has helped small practices overcome challenges and grow. Listeners are invited to connect with Jon for personalised support and to explore potential collaborations.Episode Highlights...00:00 Introduction01:13 Services Offered Beyond the Podcast06:42...2024-08-0814 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersCreate Engaging Videos Fast: AI Content Creation Tools with Ian Anderson Gray | 040Jon is joined by Ian Anderson Gray, founder of the Confident Live Marketing Academy, to discuss how architecture practice owners can effectively use video as part of their marketing strategy. They delve into important strategies, AI tools for content creation, and tips to overcome the fear of being on camera. Ian also shares his experience and passion for music, and the episode explores the benefits of video marketing, the pros and cons of live versus pre-recorded video, and the concept of content repurposing. For those feeling time-poor, Ian provides practical advice and tool recommendations to streamline the video content...2024-08-0146 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersNavigating Change in Architecture with Tom Lewith | 039Jon speaks with Tom Lewith, a chartered architect and co-founder of New-works, about the challenges and transformations in the field of architecture. Tom discusses the closure of his previous practice, TDO, and the reasons behind starting New-works with a focus on specialisation, collaboration, wellbeing, and sustainability. They delve into the industry's pressing issues like climate change, mental health, the Building Safety Act, and the impact of AI. Tom shares insights on creating a structured and fulfilling workday, emphasising the need for specialisation and collaboration in architecture to handle these challenges. The conversation also touches upon personal passions and the...2024-07-2546 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersDigital Marketing Essentials For Architecture Practices with Ayo Abbas | 038Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the importance of SEO, and creating an effective marketing strategy. The episode emphasises that small firms can compete effectively with the proper use of digital tools. Ayo also shares her passion for cooking and her favourite place. This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built En...2024-07-1835 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 71: Finding the right marketing approach as a small architecture practice, Jon ClaytonToday’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about:The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice.The importance of building a strong personal brand in architectureLocal marketing for architecture firms and the need to get stuck in.Networkin...2024-07-1841 min
Data Center Go-to-Market PodcastEp. 2 Jon Clayton, Enterprise Account Manager at Blancco Technology Group | Data Center Go-to-Market PodcastIn episode 2 of the Data Center Go-to-Market Podcast, you’ll gain valuable insights into careers in data center sustainability and asset disposition. Jon Clayton from Blancco Technology Group discusses best practices for improving efficiency, reducing electronic waste through reuse and recycling, and promoting sustainability education. Learn how roles in enterprise IT may change with AI adoption trends. Follow Jon's career journey in storage and technology asset lifecycles, and get advice for transforming perspectives to prioritize customer needs. This episode provides actionable takeaways for professionals in the data center industry. #datacentergtm #dcsmi #datacenters #sustainability #careeradvice #AI #assetdisposition #edu...2024-07-1643 minArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & DesignersBuilding Connections: The Importance of Networking | 037Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of meeting new people, gaining visibility, and building relationships, alongside alternative online options. He shares his personal experiences and announces his upcoming speaking engagement at London Build 2024, inviting listeners to join him at the event to learn, network, and socialise.Episode Highlights...00:00 Introduction01:06...2024-07-1118 min