Shows
The Harvest Growth PodcastHow to Reach Customers When They’re Truly Paying AttentionIn this episode of the Harvest Growth Podcast, Jon LaClare sits down with Scott Brown, founder of Snax Depot and VendingAd.com, to explore a surprising but powerful advertising opportunity hiding in plain sight: vending machines.Most advertising today competes in speed mode — scrolling, swiping, skipping, and digital fatigue. But what happens when you reach people in a true moment of pause?Scott shares how modern, AI-powered vending machines equipped with 15-inch HMI screens are transforming everyday snack stops into high-attention marketing moments. With 10-second visual ads placed directly at ey...
2026-03-0220 min
The Harvest Growth PodcastHow Nearshoring Helps Startups Scale Faster and SmarterIn this episode of the Harvest Growth Podcast, Jon LaClare sits down with Brian Samson, founder of Plugg Technologies, to break down what nearshoring really is, when it works best, and how founders can use it to unlock growth without overextending their budgets.Brian has spent more than a decade working across the U.S. and Latin America, building three companies from zero to over $4 million in revenue and helping hundreds of businesses build high-performing global teams. He shares real-world insight into the difference between offshoring and nearshoring, why time zones matter more than...
2026-02-2419 min
The Harvest Growth PodcastTrade Shows Still Work — If You Do Them RightIn this episode of the Harvest Growth Podcast, Jon LaClare sits down with trade show industry veteran Mike Van Valey, who has spent more than 35 years in the business and over two decades running his own trade show contracting company.From selling books door-to-door in college to managing trade shows for major consumer brands, Mike shares firsthand insights into how the trade show landscape has evolved — and why so many companies are doing it wrong.You’ll learn how technology, rising costs, and changing buyer behavior have reshaped the industry. Attendees no longer arrive ready to w...
2026-02-1626 min
The Harvest Growth PodcastFrom Pet Allergies to Amazon Growth: The Allerpet StoryIn this episode of the Harvest Growth Podcast, Jon LaClare sits down with John Fry, VP of Marketing and Sales at Allerpet, to unpack how a simple, problem-solving product built lasting success through trust, emotional connection, and smart channel strategy.John explains how Allerpet helps reduce pet dander at the source—allowing people with pet allergies to stay close to the animals they love—by mechanically removing allergens rather than masking symptoms. The conversation dives into what pet dander really is, why traditional solutions like shampoos fall short, and how consistent, safe use of Alle...
2026-02-0917 min
The Harvest Growth PodcastWhat Today’s Marketers Get Wrong About InfomercialsIn this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Warren, founder of Infomercial.com and one of the most respected voices in direct response and infomercial marketing.With decades of experience spanning traditional DRTV, long-form infomercials, and modern digital campaigns, Jim breaks down what still works — and why the core principles of infomercials are more relevant than ever in today’s TikTok, YouTube, and CTV-driven world.Together, Jon and Jim explore how to build marketing creative that actually converts, why long-form storytelling continues to outperform short ads for many brands, and...
2026-02-0237 min
The Harvest Growth PodcastThe Hidden Risks of Amazon-Only Product BrandsIn this episode of the Harvest Growth Podcast, Jon LaClare breaks down a hard truth many product founders don’t want to hear: building your entire business on Amazon is far riskier than it looks.While Amazon can be an incredibly powerful sales channel—with built-in trust, massive buyer intent, and fast early revenue—speed does not equal control. Jon explains how fees quietly erode margins, why Amazon always puts its own interests first, and how even successful products can be replaced or undercut without warning.More importantly, this episod...
2026-01-2604 min
The Harvest Growth PodcastFrom Idea to Income: A Practical Guide to Product Development and ManufacturingIn this episode, Jon LaClare sits down with Jim Wilkinson, a multi-patented inventor, author, manufacturer, and longtime mentor to inventors and entrepreneurs. With more than three decades of hands-on experience, Jim has helped bring countless ideas from concept to real products found in homes, and even automobiles, around the world.Jim shares how his lifelong passion for innovation led him to write "The Practical Inventor," a no-nonsense guide designed to help inventors avoid costly mistakes and follow the correct sequence when developing...
2026-01-1332 min
The Harvest Growth PodcastThe Placebo Effect, Prescription Drugs, and the Truth Behind Healthcare AdvertisingIn today’s episode, your host, Jon LaClare, leads an important conversation that healthcare marketing rarely explains: the placebo effect and why it deserves far more attention. This discussion is inspired by the launch of Pluseebo, a transparent, intentionally humorous product designed to spark awareness around belief, expectation, and honesty in healthcare.While Pluseebo is lighthearted on the surface, its launch highlights a much deeper reality supported by published scientific research. Placebo responses can produce real, measurable biological effects in the body, including changes in brain chemistry, pain perception, and overall wellbeing. These effects are not imagined, an...
2025-12-2910 min
The Harvest Growth PodcastWhy Entrepreneurship Is the Ultimate Hedge Against AIAI is transforming the job market faster than many of us realize, and that’s creating both challenges and opportunities. In this episode of the Harvest Growth Podcast, your host Jon LaClare breaks down why entrepreneurship is becoming one of the most future-proof career paths, how to validate a business idea, and how to leverage AI rather than be replaced by it.Through decades of launching products for hundreds of companies, the team at Harvest Growth has developed a simple framework to identify profitable opportunities and build businesses that withstand automation and technological disruption. Join us now to...
2025-12-2213 min
The Harvest Growth PodcastBefore ChatGPT, There Was the Infomercial: Why Long-Form Selling Works Better Than Ever in Our Short-Attention AI WorldDid you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now!In today’s episode of the Harvest Growth Podcast, we’ll cover the foll...
2025-11-2109 min
The Harvest Growth PodcastHow to Double Your Revenue Without Doubling Your EffortWhat if doubling your business didn’t require doubling your effort—or your budget? In this episode of the Harvest Growth Podcast, your host Jon LaClare breaks down a simple but powerful framework that has helped hundreds of brands achieve what he calls “uncharacteristic growth.”Through years of running marketing campaigns across industries, the team at Harvest Growth has discovered a proven system: if you improve three key metrics—traffic, conversion rate, and average order value—by just 27% each, your business will double. And in this episode, Jon explains exactly how the 27% Rule works, why small, compou...
2025-10-3107 min
The Harvest Growth PodcastThe Perfect Launch System Finale: How to Launch, Scale, and Sustain Long-Term GrowthLaunching a new product can feel overwhelming. Do you start with ads, influencers, or retail? How do you know if your idea will actually sell, or if you’re about to waste your budget?In this final chapter of The Perfect Launch System, Jon LaClare not only shares the proven three-step process his team has used to launch over 300 products but also recaps the most important lessons from the entire series. This wrap-up brings everything together—covering preparation, production, and profit—to give you the complete blueprint for successful launches and sustainable growth.Tune in now to...
2025-10-0309 min
The Harvest Growth PodcastThe #1 Mistake That Kills 95% of Product Launches (and How to Avoid It)Launching a product is thrilling, but without the right preparation, most fail to gain traction and eventually fail. In this special audiobook edition of the Perfect Launch System, Jon LaClare shares insights from Chapter 15 of the Perfect Launch System: What Not To Do: a crash course on avoiding costly pitfalls that sink 95% of new products.From weak messaging to poor pricing strategies, lack of demand validation to underfunded marketing, he reveals common problems to watch out for when launching or scaling. We also examine real-world case studies, such as Pony Up Daddy and Zero Picks, that demonstrate...
2025-09-1913 min
The Harvest Growth PodcastRetail Mastery: How to Get Your Product Into Walmart, Costco, and BeyondIn this episode, Jon LaClare interviews Jim DeBetta, a true retail veteran who has spent decades helping inventors and entrepreneurs bring their products into major retailers.Jim shares his fascinating journey from growing a $20 million retail startup to partnering with Shark Tank’s Kevin Harrington as VP of Commercialization—where he helped take winning products straight into stores like Walmart and Costco. Today, Jim focuses on guiding inventors through the complex world of product development, licensing, and retail launches.He opens up about the biggest mistakes first-time entrepreneurs make and explains how to decide between lice...
2025-09-0527 min
The Harvest Growth PodcastFrom OxiClean to Startups: The 3-Phase Launch Blueprint Driving $2B in SalesWhen most entrepreneurs set out to launch a new product, they don’t realize the odds are stacked against them. The harsh truth? Nearly 95% of product launches fail. But Jon LaClare, founder of Harvest Growth, knew there had to be a better way.Through years of experience working with both Fortune 500 giants and scrappy startups, Jon developed the Perfect Launch System—a three-phase blueprint that has helped over 300 products succeed, scale, and reach profitability faster than anyone thought possible. From billion-dollar brands like OxiClean to emerging startups like Puffin Drinkware, this system has proven to be effective acro...
2025-08-2950 min
The Harvest Growth PodcastThe Science of Product Launches: How We Used OxiClean's Formula to Generate $2 Billion Across 300+ BrandsLast week, we discussed the direct response marketing strategies that made OxiClean a household name and helped it defeat major competitors. This week, we reveal how, using and refining these same strategies, we at Harvest Growth successfully launched 300+ new brands and generated over $2 billion in revenue.After leaving his position at Kraft Foods and OxiClean, our Founder, Jon LaClare, saw an opportunity that others missed - many entrepreneurs had great products but lacked a proven system to launch them profitably. So he founded Harvest Growth with a mission: to take those battle-tested OxiClean strategies and make them...
2025-06-2708 min
The Harvest Growth PodcastFrom Home Shows to Household Name: Why OxiClean’s Powerful Marketing Strategies Still Work TodayHow did a small business outsmart a major corporation and turn a $40 cleaning product into a million-dollar empire?In this continuation of The Perfect Launch System series, Jon LaClare dives into Chapter 2 and unpacks the rise of OxiClean.You’ll hear the real behind-the-scenes journey of how a garage-born idea, backed by a family with grit and a belief in their product, evolved into one of the most iconic direct-response marketing success stories ever. Learn how the Appel family leveraged the magic of home shopping networks (HSN), infomercials, and one unforgettable pitchman, Billy Mays, to tr...
2025-06-2011 min
The Harvest Growth PodcastThe Perfect Launch System: How to Get Free Advertising That Actually Pays for ItselfWhat if you could run advertising campaigns that pay for themselves and generate profit from day one? In this special episode, host Jon LaClare starts an exciting new series where he reads directly from his groundbreaking book, “The Perfect Launch System”, sharing the exact strategies used to launch over 300 products and generate more than $2 billion in sales. Today's chapter reveals the "free advertising" secret that most entrepreneurs never discover: how to build marketing campaigns that make money every time they run.This episode features the incredible David vs. Goliath story of OxiClean versus corporate giant Clorox. When Clor...
2025-06-1310 min
The Harvest Growth Podcast10X Your Product Launch Success Rate: The Perfect Launch System RevealedWhat if you could flip the script on product launches—and transform the typical product launch that has a 95% failure rate into a system that churns out profits? Today, we reveal exactly how. Join us for an exclusive deep dive with Jon LaClare, CEO of Harvest Growth, as he sits down with Ian Garlic on The Garlic Marketing Show. In this episode, Jon shares the tried-and-true strategies that have helped him launch hundreds of successful products across countless industries. You'll learn how to avoid the most common launch-killing mistakes and leverage the powerful three...
2025-05-1632 minThe Harvest Growth PodcastZorbent's Journey from Nuclear Cleanup to Household SolutionIn this special episode, Jon LaClare sits down with Marc Joest, the innovative mind behind Zorbent and a serial entrepreneur with over 25 years of hands-on business leadership. After years of working together, Marc opens up for the first time about the incredible journey of Zorbent — a product originally developed to encapsulate nuclear waste — and how it evolved into a household and industrial essential used across the country.Marc dives into the science that sets Zorbent apart: a groundbreaking absorbent that doesn’t just soak up spills but locks them in with molecular-level encapsulation, keeping hazardous materials safely contai...
2025-05-021h 13
The Harvest Growth PodcastThe Secret to Successful Product Launches Using the “Perfect Launch System”Today, we flip the script. Your host, Jon LaClare, takes the guest seat as we dive into his new book, The Perfect Launch System. This comprehensive guide unveils the proven methodology behind his success, offering a blueprint for transforming product launches into market triumphs.95% of product launches fail—often because they lack a structured, effective system for launch and marketing. But at Harvest Growth, we've developed a game-changing approach: the "Perfect Launch System," which has led to an impressive success rate 10x that of other product launch agencies.Through compelling storytelling, Jon shares the pivotal mo...
2025-04-0444 min
The Harvest Growth PodcastHow To Build an Outstanding Brand Through Video and TV Marketing: The Door Hickey FormulaIn today's episode, Host Jon LaClare speaks with inventors and video creation experts Ginger Thomson and Jay Vanduch. They share how they transformed a daily frustration into Door Hickey - a revolutionary hands-free sliding door solution that changes how we interact with home entrances. They reveal their exciting journey from concept to TV shopping networks like QVC and Amazon's Shark Tank-styled show, “Buy It Now,” and share priceless tips for building your startup through media opportunities from mainstream media and shopping channels. Don't miss this insightful episode!In today's episode of the Harvest Growth Project, we cover: T...
2025-02-0726 min
The Harvest Growth PodcastThe Legacy Behind the Pitch: A Conversation with Billy Mays III About Talent, Generosity and KindnessIn this deeply moving episode, we sit with Billy Mays III, son of America’s most famous pitchman, for a conversation about legacy, transformation and purpose. From experimental musician to nonprofit leader, Billy reveals how he's honoring his father's legacy while finding his unique path. Join us now to learn about the man behind the famous voice, through personal stories, and Host Jon LaClare’s experience working with the legend.Discover how the legendary Bill Mays revolutionized the infomercial industry and changed countless lives through his talent, generosity and mentorship, and how this timeless legacy continues to impa...
2025-01-1749 min
The Harvest Growth PodcastOrganic Growth101: The Power of Face-to-Face Sales in a Digital World | AthletiPackIn this episode of the Harvest Growth Podcast, Jon LaClare speaks with Trent Hughes, founder of AthletiPack, who bootstrapped his brand to success by selling at live, in-person events, where he got invaluable customer insights that inspired product improvements, new developments, and innovative marketing ideas - insights you likely struggle to get from customers on Amazon or your store and insights on why they buy or why they don’t. Today, Trent joins us to share the inspiration behind AthletiPack, his strategic approach to prototyping, evergreen tactics for selling at live events, and tips for succeeding as a young ent...
2024-09-2021 min
The Harvest Growth PodcastScaling from Scratch: The Power of Strategic Foresight for Young EntrepreneursToday’s guest on the Harvest Growth Podcast is Gabriel Alba, a remarkable young inventor who started and scaled his business from his college dorm into an international brand with multiple innovative products. An MIT-trained mechanical engineer with a knack for invention, strategic foresight, resourcefulness, and a strong vision, Gabe’s foray into entrepreneurship has been demanding but rewarding. From manufacturing his products himself to setting up a factory in Mexico, Gabe has relied on strategic intelligence and foresight at every step. Now he joins Jon LaClare to reveal what that looks like. He explains why he opted for Mexi...
2024-09-0630 min
The Harvest Growth PodcastLeveraging Crowdfunding to Drive Growth: The PrescriptionQuest StoryIn this episode of the Harvest Growth Podcast, host Jon LaClare interviews Constantine Abanda, CEO of PrescriptionQuest, an online marketplace dedicated to helping patients find scarce prescription drugs quickly, thereby reducing drug shortages. Constantine shares the inspiration behind his product and the growth strategies that have enabled him to attract, onboard, and earn the trust of pharmacies and patients in a highly scrutinized market. He also emphasizes the importance of refining and consistently communicating your brand messaging to your target audience. Additionally, you'll discover how Constantine is leveraging PicMii, an equity crowdfunding platform, to attract investors and raise awareness...
2024-08-2317 min
The Harvest Growth PodcastLaunching a Smart Fitness Brand and Scaling with Major Retailers | yu-mnIn this episode of the Harvest Growth Podcast, Jon LaClare interviews Harriet Obinyan, the founder of yu-mn, a line of smart fitness products designed to make exercise accessible to everyone. Harriet is a savvy entrepreneur who recognized a need in her own life and created a solution. Harriet shares her journey from being a flight attendant who struggled to maintain a fitness routine while traveling, to launching her own business and quickly growing her sales. She discusses how she used platforms like Amazon and RangeMe to get her products in front of major retailers like QVC, Best B...
2024-08-0216 min
The Harvest Growth PodcastTurning an Idea Into a Viral Marketing Engine: Tips for Bootstrappers and SolopreneursWelcome to The Harvest Growth Podcast! In today's episode, host Jon LaClare chats with Eric Barnhart, the innovative mind behind Boomin Belts, a unique Bluetooth belt buckle speaker born from a simple desire to have walk-up music like a baseball player while on the golf course. We'll delve into Eric's journey of 16 months of prototyping, the challenges of viral video marketing, and the incredible reception of his product at the PGA show. Plus, hear how Eric's relationship with Shark Tank's Kevin Harrington has bolstered his entrepreneurial spirit. Whether you're a golf enthusiast, a fan of innovative products...
2024-06-0736 min
The Harvest Growth PodcastDouble Your Business: 15 Optimizations to Get You StartedDid you know that a 26% improvement in marketing performance can double your business revenue? Join us on today's special episode as host Jon LaClare reveals how focusing on three growth metrics is a faster, simpler and more efficient strategy for growing your business. In less than five minutes, you’ll discover 15 proven tips for increasing traffic to your websites and sales pages, converting those visitors to buyers and getting those buyers to spend more while also referring you to others. These are the same techniques our Agency uses to grow hundreds of businesses. So don't miss ou...
2024-04-1903 min
The Harvest Growth PodcastFrom Idea to Impact: How This Doctor is Reinventing Closets and Breaking into E-CommerceIn this episode of The Harvest Growth Podcast, host Jon LaClare interviews retired physician and successful serial entrepreneur, Rick Chesbrough. Rick is an ingenious inventor and healthcare entrepreneur, whose career has been marked by the creation of innovative medical products that have made significant impacts on patient care. Today, Rick shares his journey of inventing the Space Cadet Closet Organizer, a unique product designed to solve the problem of an unorganized closet. Drawing from Rick's triumph with his consumer product sensation, the Space Cadet Closet Organizer, they uncover invaluable insights for swiftly achieving profitability and steering clear o...
2024-04-1225 min
The Harvest Growth PodcastDriving Sales Through Video Marketing: The Formula for Compelling, Profitable ScriptsWelcome to The Harvest Growth Podcast! In today's episode, we'll be diving into the impact of video marketing. Our host, Jon LaClare, will be sharing insights and strategies based on his extensive experience in video marketing. He discusses the power of video campaigns, drawing from his successful endeavors in various industries including consumer goods, household products and more. Jon provides a step-by-step outline for creating impactful video scripts, emphasizing the importance of market research, identifying customer needs, showcasing product demonstrations, building credibility, crafting compelling offers and effective calls to action. Join us as we explore the...
2024-03-2903 min
The Harvest Growth PodcastHonesty and Integrity: The Key to Business Success and Long-term Revenue GrowthIn this special episode, host Jon LaClare shares a deeply personal and touching story about his father, passing on a valuable life lesson about honesty and integrity. Jon reflects on the impact his father's legacy has had on his own business decisions and offers insightful lessons on the importance of integrity in business and life. Join us as we delve into the profound influence of personal values on professional success and uncover the lasting impact of integrity in every aspect of business and leadership. In today’s episode of the Harvest Growth Podcast, we’ll co...
2024-02-0208 min
The Harvest Growth PodcastSlow Down to Grow Fast: Why Springrose Spent 3 Years on Product DevelopmentUnderstanding your target buyer is the first step to designing a successful product. For entrepreneurs like Nicole Cuervo, the Founder and CEO of Springrose, this meant interviewing over 500 prospects and studying their challenges over three years while designing her Springrose adaptive bra. In today's episode, she sits down with host Jon LaClare to share her success story with us and reveal tips for launching new products and improving the results of marketing campaigns. As a resourceful entrepreneur, Nicole also shares valuable insights on finding community, embracing optimism and persisting through the early stages of b...
2024-01-1222 min
The Harvest Growth PodcastProven Ways to Get Your New Product Into CVS and Walmart - TookTakeIn this episode of The Harvest Growth Podcast, host Jon LaClare sits down with Leeanna Gantt, the founder of TookTake. Leeanna shares her journey from beating breast cancer to developing and growing her innovative product that helps people keep track of their medication. She discusses how she successfully connected with retail buyers from major stores like CVS and Walmart, as well as her strategies for direct-to-consumer sales. Leeanna also delves into the challenges and victories of building a business and the importance of being genuine and vulnerable in both marketing and building connections with other founders in the industry...
2024-01-0525 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesEmbrace Content Creation and Stop Marketing Yourself Last with Jon LaClare | Ep# 651Do you spend too much time securing new business for your agency? Are you constantly scrambling to attract new clients? You could be missing opportunities to provide more value to existing clients. It's also time you're not dedicating to your agency, which leaves you marketing yourself last. Pouring effort into your own marketing fills your pipeline with your perfect clients and the ability to pick and choose who you're working with. Today's guest saw fast growth early on with his agency until he ran into this very issue: new business from referrals was drying up and finding new leads...
2023-12-0620 min
The Harvest Growth PodcastIs Your Marketing Failing? Here's Why That's A Good Thing And What To Do About It.If you're having sleepless nights because your 3-week-old YouTube Ad is not pulling in leads or your budget seems too small to run a marketing campaign, this episode is for you! Join us now as your host, Jon LaClare, shares the unique processes, techniques and mindset that's helped Harvest Growth attract millions in revenue for many small businesses. It is a throwback to HG’s very first podcast - an earlier interview with LaClare by the business leader Carmine Denisco from the Investors Launchpad podcast. In today's episode of the Harvest Gro...
2023-06-0947 min
The Harvest Growth PodcastHarvest Growth’s “Secret Sauce” For Successfully Launching Products And Making Millions In RevenueOn today's episode, Jon LaClare, your host and CEO of Harvest Growth, reveals Harvest Growth’s “secret sauce” for launching products. Our 3-step launch process works for any market and has brought billions in revenue for small and large brands we have helped. To get actionable tips and support on how to start using this process, join us on the podcast now. In today’s episode of the Harvest Growth Podcast, we’ll cover the following:A step-by-step process of how you can successfully launch any product in 2023.Why the consumer mu...
2023-03-1721 min
The Harvest Growth PodcastThe Oxi Clean Story | Behind The ScenesThe Oxi Clean Story | Behind The ScenesOur host and founder of Harvest Growth, Jon LaClare, recounts the behind-the-scenes story of Oxi Clean. Hundreds of outside marketers and agencies worked on pieces of the Oxi Clean brand over the past 20+ years, but Jon has a unique perspective FROM THE INSIDE. Jon was a Brand Manager for Orange Glo International (the makers of Oxi Clean) for several years until the company was sold to Church & Dwight in 2006 for $325MM. Jon shares some never-before-heard stories of how...
2023-02-1733 min
The Harvest Growth PodcastCreate a Successful Marketing Campaign By Using Humor in Your Brand Messaging - Harvestgrowth.comDull, unmemorable messaging is why many marketing campaigns fail. In a world where millions of new content are created per second, a boring ten-second TV or Social Media Ad is the last thing people - your target audience included - want to see. To breach this mental wall, make your marketing "stick" in people's minds, and grow sales, use humor. Join Jon LaClare, Founder and CEO at Harvest Growth, on this week's podcast as he reveals the important lessons the Harvest Growth team has learned from using humor in advertising campaigns for clients like Louis C...
2022-12-3027 minThe Harvest Growth PodcastCreating a Successful Infomercial - Jon LaClare and Ian GarlicJon LaClare appeared as a guest on the Garlic Marketing Show recently, and the response was so positive that we wanted to share with our audience. Listen to Jon's interview with Ian Garlic, host of the Garlic Marketing Show.From the Garlic Marketing Show podcast:Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon...
2022-09-0843 min
Garlic Marketing ShowCreating a Successful Infomercial in 2022 From OxiClean’s Infomercial Man (and over 100 infomercials), Jon LaClareDo you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.What You’ll Learn:Launching his career with OxiCleanBilly Mays' Secret for Succes...
2022-01-3143 min
The Harvest Growth PodcastB2B Marketing: Selling to Businesses with Smart Digital Marketing StrategiesEven if you consider your company Business to Consumer (B2C), it’s important to understand Business to Business (B2B) strategies so you can sell higher quantities at a time to retail buyers, distributors and wholesalers. And in this world where trade shows are non-existent, there are several strategies that can be used to connect directly with your B2B contacts. Mike Mayer, the founder of Main Event Digital, has over 23 years experience in B2B marketing, and he shares the top strategies that he uses to help his B2B clients succeed.In today’s episod...
2021-02-0323 min
The Harvest Growth PodcastThink & Grow Rich for InventorsCan you make money from a patent on an existing technology? Ron Brown patented his idea for an upside down ketchup bottle and sold it for $13mm, even though he had no experience developing plastic bottles. John Rizvi, “The Patent Professor,” shares this inspiring story and many more as he teaches how to profit from inventions. In today’s episode of the Harvest Growth Podcast, we’ll cover: Simple ways to protect your product idea from copycats Why today is the “golden age of inventing” How an inexpensive test launch can help you secure a more profitable l...
2021-01-2737 min
The Harvest Growth PodcastCOVID: Transition Your Product Business from Retail to E-Commerce2020 is a strange year for every business, but some of the hardest hit businesses are those that depend heavily on retail sales. Charles Spitaletta, the CEO of Lola Products led his company through a transition from retail to e-commerce over 10 years ago, and he gives great advice in today’s podcast interview for anyone that is seeking to focus their business on a new path.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Developing new products that can compete and become profitable in an ever-more saturated marketplace,•How digital marketing can be used...
2021-01-2134 min
The Harvest Growth PodcastGrow Your Business VirtuallyIn today’s Harvest Growth Podcast interview, Daniel Ramsey, the Founder and CEO of MyOutDesk.com, asks the powerful question, “if you were forced to double your business, what tasks would you remove from yourself so you could focus 100% of your efforts on growth?”MyOutDesk has employed 1,200 virtual employees and helped over 6,000 clients off-load tasks from themselves so they could grow their own businesses. Whether or not you are considering hiring virtual employees, during COVID even “regular” employees are now working virtually, and Daniel shares some great advice to make this new virtual workplace perform more effectively.In tod...
2021-01-0629 min
The Harvest Growth PodcastShark Tank Deal with No Revenues: BenjiLockHow do you get a deal with Shark Tank’s Mr. Wonderful, Kevin O’Leary, when you have no revenues? How do you get laid off one day and start a multi-million-dollar business the next? Robbie Cabral, the founder of BenjiLock shares his fascinating story on how he built his company with little business experience and in the face of hardship. In today’s episode of the Harvest Growth Podcast, we’ll cover: Growing your product business without huge marketing budgets. Getting amazing PR without a PR firm. Overcoming hurdles to achieve success in the face of ad...
2020-12-2329 min
The Harvest Growth PodcastDouble Your Revenues by Focusing on This One ThingIs it possible to double your revenues with just one change to your business? Can you achieve hyper growth and still be profitable in year 1? Arthur Menard, one of the founders of Lambs Radiation Proof Underwear answers these questions and many more.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to drastically increase your growth with relentless focus on this one key metric.•Get immediate attention for your business, even on day one, and even with a limited budget.•Save money and crazy amounts of time by validating changes befo...
2020-08-2728 min
The Harvest Growth PodcastAmerica's Franchise Matchmaker: Careyann GolliverWe’ve all seen the ads to “be your own boss,” and it seems that everyone I talk to says they want to be an entrepreneur. Often, the hardest part is coming up with the idea for what business to start. For many people, franchising an already successful business concept is the best approach. For years, Careyann Golliver has been helping people figure out if franchising is right for them and then find the best franchise options to pursue.In today’s episode of the Harvest Growth Podcast, we’ll cover:• Why franchising an existing business might...
2020-07-2432 min
The Harvest Growth PodcastMental Wellness – Stay Positive in Crisis and BeyondHow do you maintain your mental presence and clarity when the stresses of life feel overwhelming? Can you and your company emerge from the COVID-19 economic challenges stronger than you were before? In today’s Harvest Growth Podcast, Ernie Manansala shares his personal story on the tools he has used to build wildly successful businesses like NOS Energy Drink and countless others, despite being a high school dropout. In today’s episode of the Harvest Growth Podcast, we’ll cover:•Three pillars that have supported every one of Ernie’s dozens of successful business ventures.•How to b...
2020-05-1534 min
The Harvest Growth PodcastInstaSteam – Electricity-Free and Hands-Free Clothing SteamerWhat if there were a way to steam your clothes quickly and easily, with no electricity and in a non-flammable way? If you are a traveler, then you have certainly asked a similar question. Ari Hirsch saw this problem as an opportunity and developed InstaSteam to help travelers look their best, no matter where they are in the world. In today’s podcast, he shares his story and provides a product giveaway at the end.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to educate consumers when you have a brand new c...
2020-05-1127 min
The Harvest Growth PodcastYour Business Can Overcome COVID 19 – Jana DanielsonDid you know that 30% of small businesses not only survived but flourished in the decade after the Great Depression? How can we transform our businesses to thrive during these unprecedented economic times? Jana Danielson is the owner of Lead Pilates and Metta District, both of which are location-based businesses with a total of 47 employees. When her entire Canadian province was ordered to shelter in place, Jana pivoted her entire business to sell online content and services, and she was able to save 90% of her memberships. As she shares her inspirational story, you’ll learn ways in which you ca...
2020-04-0131 min
The Harvest Growth PodcastGusher.co: Building a Team of Experts to Help Grow Your BusinessBuilding a business can make you feel very alone at times, and there is value in working with a team of experts to help guide your strategy, but how do you afford a team in the early stages unless you have venture funding? Chris Joyce shares how Gusher.co helps startups work with teams of proven experts that earn equity rather than salaries, so you can use your capital for driving growth, which is especially crucial in the early stages of a new business. In today’s episode of the Harvest Growth Podcast, we’ll cover:•U...
2020-03-2726 min
Inventors Helping InventorsPodcaster Jon LaClare interviews AlanJon LaClare, host of the Harvest Growth podcast, interviews Alan. In today's episode, Alan shares how he pivoted 3 times to achieve success as an inventor. Tune in to learn about key mistakes inventors make - derailing their chances for success. Also trade-offs between licensing and venturing your invention. Make sure to subscribe to the podcast on iTunes or wherever you get your podcasts so you won't miss a single episode. Website: www.alanbeckley.com Website: https://landyourlicensedeal.com
2020-03-1641 min
The Harvest Growth PodcastLicense Your Invention For RoyaltiesIs it possible to still find success with your invention after 13 years of trials and struggles? Alan Beckley, host of the Inventors Helping Inventors podcast, invented the Wonder Wallet and knocked on doors for years with little success until he secured a license deal and went on to sell over 2.5 million units of his product. In today’s episode of the Harvest Growth Podcast, Alan shares his story as well as how you can find success much more quickly with your invention. We’ll cover these topics and more:•What is the one thing you should do...
2020-03-1227 min
The Harvest Growth PodcastKilo Gear Cut: How To Make Your Product Marketing EasyWhen you have an amazing product, the marketing should be easy, right? As many entrepreneurs know, that’s often far from true. Getting your new brand out there in a profitable way can be difficult, but Trent Brown shares his story on how he has built Kilo Gear Cut into a fast success by setting the groundwork first.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Achieving word of mouth success through “whisper marketing.”•Keeping your business in “forever beta,” so you are constantly learning and improving.•How to secure partnerships wi...
2020-03-0631 min
The Harvest Growth PodcastEverything You Need to Know about Manufacturing Your ProductHow do you manufacture your product at a low cost without sacrificing quality? Then what do you do when Chinese tariffs increase your costs and eat up your margin? Austin Casselman, founder of Implement Now, works with dozens of brands, from startup to Fortune 500, and helps them secure the best possible manufacturing options.Along the way, Austin also launched a hunting apparel company, CatchinDeers.com, that has generated millions of video views with their hilarious videos, and more importantly, drove massive sales for their fun line of products.In today’s episode of the Harvest Grow...
2020-02-2234 min
The Harvest Growth Podcast“Parketing”: Learnings from a Local Dog Park Led to the Next Great Pet Food InnovationHow do you get valuable market research learnings in the early days when your budget is limited? From there, how do you grow into a massively successful business with a 100,000 square foot production space and a long list of loyal followers returning to buy from you month after month? Alex Jarrell, the founder of Nom Nom answers these questions and many more as she shares the story of the founding and growth of her fresh pet food e-commerce business.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to educate consumers around y...
2020-02-1427 min
The Harvest Growth PodcastWinning in a Competitive Product CategoryHow do you marry your previous experience in a completely different field into a successful product marketing business? …Especially when many of your competitors are entrenched in retail, and some have been around for over 100 years? In today’s interview, I speak with Michelle Whalen, the founder of The Andover Bear Company. She worked as an architect for many years, and she shares in her story how that experience has helped her to grow her teddy bear business with creative marketing strategies and tactics.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Foster...
2020-02-0629 min
Inventors Helping InventorsFrom Kraft Foods to crafting product launches - Jon LaClareAlan interviews Jon LaClare. Jon LaClare, became a marketing executive executive, managing new product launches with Kraft Foods. Later he began working with infomercials for OxyClean. Today with his company, Harvest Growth, he helps brands, product developers, and inventors to successfully launch new products. Make sure to subscribe to the podcast on iTunes or wherever you get your podcasts so you won't miss a single episode. Website: www.harvestgrowth.com
2020-02-0337 min
The Harvest Growth PodcastGrow Your Product Business Revenues in Multiple Marketing ChannelsHow do you build a business without having to mortgage your home? It can be particularly difficult to grow without excessive debt when you start selling to major retailers. Maureen Howard, the founder of Baby Merlin’s Magic Sleepsuit has built her business over the past 11 years from ecommerce, to Amazon to small retailers and now to being in every Target, and she shares her story on how she was able to do it without bringing in major investors or taking on cumbersome debt.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How...
2020-01-2329 min
The Harvest Growth PodcastGetting Your Product into 30,000 Retail StoresIf you are looking to grow your retail distribution and put your business into hyper-growth mode, then you’ll love today’s Harvest Growth Podcast interview with Dr. Jacqueline Darna, the founder of NoMo Nausea.Jackie is a well-sought-after public speaker at live events all across the world because her story is so inspirational and motivational. You’ll quickly see why she is so popular among fellow inventors and entrepreneurs as you hear her teach us:•Growth hacking principles that can accelerate the growth of any business.•How pitch competitions can help gain connections to major re...
2020-01-1730 min
The Harvest Growth PodcastFounders of The Onion Share Their Hilarious Product, Prank-OHave you wished you could completely cover your head in public so you could take a nap in peace? Or have you dreamt of a device that could help you understand what your pet was trying to say? In today’s Harvest Growth Podcast, I interview Ryan and Arik, the founders of Prank-O, the company trying to bring humor back into gift giving.They have been featured on Shark Tank, and their Prank Gift Boxes with funny (and not real, by the way) products on the outside that hide the real gift you are giving on the insi...
2020-01-1042 min
The Harvest Growth PodcastSell Your Product Business for 8 FiguresHow do you build your product business to the point that it can be sold for 8 figures (tens of millions of dollars)? In today’s interview, I speak with Dr. Jay Reubens, “Dr. J,” a former dentist that built a hands-free soap dispenser business that was sold to Ecolabs. He’s now working on his second successful product business, SafeHands, an alcohol-free hand sanitizer, and Dr. J also advises countless product marketers on how to launch and grow their businesses through his consulting practice, Concept 2 Market.In today’s episode of the Harvest Growth Podcast, we’ll cover:
2020-01-0930 min
The Harvest Growth PodcastGrow Your Business with Influencers and Paid Social MediaHow do you work with social media influencers to help grow your business with little out-of-pocket cost? And how do you pivot when ROI starts to decrease with your current marketing strategies? Adi Arezzini has built a hugely successful health & wellness company, Teami Blends, that uses tea as a key ingredient, and she shares her story so you can learn from her successes and from her challenges.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Working with social media influencers.•Profitable paid social media strategies.•Fast and efficient product development...
2019-12-2827 min
The Harvest Growth PodcastLeaving A 25-Year Career to Start A Brand-New VentureWhen is the right time to leave a stable career and make the leap to full entrepreneurship? Then, how do you steadily grow in a crowded and competitive category? Dave Grill is the founder of The Delta Putt, an ingenious product that helps golfers improve their putting, and he answers these questions and many more in an entertaining 30-minute interview.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to enter retail profitably, even when your product is still an unknown to most retailers.•How to turn your personal passion into your...
2019-12-2629 min
The Harvest Growth PodcastEntrepreneurial Lessons from An Uber-Experienced Marketing ExpertShaun MacKenzie has led an amazing career helping Breville grow from $20 million to $200 million, Dash Appliances from $700k to over $35 million and he has several other major success stories including Oneida, M&M Mars and many others. Recently he purchased a candy company and is back in the startup phase that he knows and loves. In this interview, Shaun shares the key tenets of success that he has followed his entire career as he led several companies to hyper-growth.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Strategies to grow your business...
2019-12-2433 min
The Harvest Growth PodcastRaise Your Prices WITHOUT Losing CustomersHow would you like to increase your prices without alienating your base of consumers? Zan Ray & Tom Collins, #PowerCouple, have a combined 100+ years of experience in running their own businesses and helping others as business coaches.In today’s episode, they share the key insights learned from their countless hours spent helping others succeed in a wide variety of industries. You’ll learn how to overcome your limiting beliefs, how to get clarity on your business objectives, and, of course, how to raise your prices and your revenue.To learn more about Zan & Tom, visit Elevat...
2019-12-2120 min
The Harvest Growth PodcastBusy Working Mom Starts a Business to Help Kids Eat More Healthy FoodsIn today’s Harvest Growth Podcast, I interview Jill Visit, the founder of Salad Sling. She started this business as a busy working mother looking for solutions to help feed her kids more healthy foods, and she shares great insights she has learned along the way.Check out this interview to learn:•How to develop your first prototype on your own without breaking the bank•How to inexpensively grow your business on Amazon•How to get free PR (Salad Sling was recently featured in the New York Times)Visit SaladSling.com and use p...
2019-12-1419 min
The Harvest Growth PodcastDouble Your Revenues by Focusing on This One ThingHow do you manage growth when Michael Phelps is seen using your technology at the 2016 Olympics, and how do you grow from there once the initial press dies down? Stella and Igor, the founders of Lure Essentials share their insights learned from the joys and challenges of hyper growth as they market their line of cupping products.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to achieve balance when your business is pulling you in every direction.•How to win against copycat products.•How to grow an ecommerce product int...
2019-12-1027 min
The Harvest Growth PodcastVC Fund for Consumer Products: Spiral Sun VenturesIn today’s podcast interview, I speak with Mark Thomann, one of the founders of Spiral Sun Ventures, a venture capital fund focused on health & wellness products. In a few short years, they have racked up several impressive wins, and as Mark shares these fascinating stories, he weaves in invaluable advice for anyone looking to grow their own business.Mark recently relaunched the Slice beverage brand, and they are already committed in over 10,000 retail stores. The Pacha Soap Company was one of the fund’s first investments, and it has grown over 2,000%. There are dozens of other example...
2019-12-0633 min
The Harvest Growth PodcastA True Family BusinessIn todays’ episode, I interview Shelly Pritchett and her three adult children, Elizabeth, Kathryn and Peter. Together, they have developed a really fun “family-made” board game, House Guests from Hell. If you’ve ever had a difficult or annoying house guest, then you’ll love this game. The goal is to get rid of your house guests using Solution and Dilemma cards. It’s an interactive game where everyone is involved throughout the entire time.Learn their story on how they managed to launch a product as a family and remain friends through the process, and they’ll be t...
2019-12-0430 min
The Harvest Growth PodcastVivA Life: Saving Lives, One Binder at a TimeIn today’s episode, I interview Dr. Harry Wingate and Josh Wingate from VivA Life. They market a line of products that help patients with chronic illnesses. Anyone that takes multiple medications knows how difficult it can be to keep track of the required daily regimen, but VivA Life simplifies the process, and along the way, they are saving lives and improving health by preventing over-dosing or missed medications.They recently inked a distribution deal with Case-It (yes, that same binder that your kids take to middle school or high school!) to fund and manage their retail dist...
2019-11-2730 min
The Harvest Growth PodcastLaunching a New Fashion BrandIn today’s podcast, I interview Hillary Glenn and Jillian Glenn, the two sisters behind the new Glenn + Glenn Apparel brand. Launching a fashion line is not easy, but these two sisters have done a great job getting their designs out quickly and effectively. Listen to their story to learn more.To see their amazing fashion designs, visit GlennGlennApparel.com and use promo code “welcome15” to get a 15% discount off your order.
2019-11-2719 min
The Harvest Growth PodcastRelaunching an old brandIn today’s episode, I interview Matt Damman, one of the owners of Commando Lock. They manufacture military grade padlocks in Detroit, MI. The company has been around for decades, but recently they were struggling, so Matt came in and helped them relaunch and rebrand, and within the first year of joining the company, Commando Lock is now in Home Depot, Lowe’s, Tractor Supply, and several other national retailers.Matt is also the inventor of Walkie Chalk, and in this interview, he shares a fascinating behind-the-scenes story from Shark Tank where he was given a deal from K...
2019-11-2133 min
The Harvest Growth PodcastFIBER FIX & Eric Child: Grow Your Consumer Product BusinessWhat’s it like to get a successful deal on Shark Tank? And then to sell over $1 million in one day on QVC? How can you generate over 100 million views of your viral video? My longtime friend and serial entrepreneur, Eric Child answers these candid questions and much more as he shares the story of how he founded and grew Fiber Fix and several other consumer product companies, many of which have been sold off at a great profit.In today’s episode of the Harvest Growth Podcast, we’ll cover:•What are the necessary elements of...
2019-11-2030 min
The Harvest Growth PodcastA New Way to Think about Franchising Your BusinessIn today’s podcast, I interview Karissa Johnson, the founder of MomsOnTheRun.com. She started her career as a personal trainer, but after having 3 kids in the span of 4 years, she realized she needed to work in a different way in order to spend more time with her family, so she launched Moms on the Run to help women of all ages improve fitness, fun & friendship. Since 2012, she has grown to over 50 franchises across the country. Franchising your business could be a great way to grow, and it can work for product businesses (think multi-level marketing) just like...
2019-11-1626 min
The Harvest Growth PodcastHow To Give In Order To GetIn today’s episode, I interview Tahverlee, the founder of CorporateCauseAgency.com. Her mission is to help companies give back to their communities in a better way through effective community investment strategies.In this powerful interview, you’ll learn:•The best strategies for giving back to your community.•How to give even when you don’t have extra money to donate.•The many ways you can gain from what you give.•…and how podcasting has “saved her life.”Tahverlee also runs a well-known podcast that helps to showcase strong women doing amazing things...
2019-11-1625 min
The Harvest Growth PodcastLittle Sparkles Jewelry: New Strategy to Grow RetailIn today’s podcast, I interview Olga and Mike, founders and owners of MyLittleSparkles.com. They sell high quality “kind to skin” jewelry at an affordable impulse price point, and they have developed an entirely unique approach to selling to retailers. Olga and Mike sell primarily to high-end spas and hotels, and rather than traveling the country to sell through trade shows and in-person visits, they send “Look Boxes” to prospective buyers. These sample boxes include 18 to 22 pieces of Sterling Silver jewelry along with order forms, a beautiful and descriptive retail display and a return label, so there is no r...
2019-11-1038 min
The Harvest Growth PodcastWhatsitsface - Develop and Launch a New ProductIn today’s podcast, I interview Joanna Paul, the founder and inventor of Whatsitsface (whatsitsface.com), the only stuffed animal that changes faces 6 times, from happy to sad to laughing to angry to surprised to sleeping. The design and development process was extremely complex, and Joanna walks through how she was able to successfully bring it to market. If you are an inventor, entrepreneur or product marketer, you’ll love this interview.In just 30 minutes, Joanna does a great job of teaching the following:•How to develop a product more quickly and less expensively to get to m...
2019-11-0830 min
The Harvest Growth PodcastBOLL & BRANCH – Growing From Zero to $100mmCan you build a business from zero to $100 million without investors? How do you drive initial revenues while you are low on funding? Scott Tannen, my good friend and founder of BollAndBranch.com, answers these questions and so much more as he shares his incredible success story.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Why being “old” (i.e. over the age of 30) when you start your business can be a huge advantage.•How radio advertising completely changed their growth trajectory, but why this specific tactic might not work for you.•...
2019-11-0633 min
The Harvest Growth PodcastHow to Get a License DealIn today’s episode, I interview Brian Halasinski and Kirk Hyust, the inventors of the Kirk Wrench, Smoke Staxx Pans, the Rapid Smoker, and several other great products. Brian and Kirk invent products and then license to large manufacturers so they can spend time working on the next product rather than focusing on growing a business. In this interview, Brian and Kirk share their insights into the following topics:•How to secure a license deal for your product without using an invention submission company and with few contacts “in the industry”•How to work with a partn...
2019-11-0527 min
The Harvest Growth PodcastRed Ace Organics: Start By Solving A ProblemIn today’s interview, I speak with William Leslie, the co-founder of Red Ace Organics. I started working with Red Ace Organics several years ago, back in their very beginning, and it has been fun to watch their meteoric rise into nationwide retail distribution and a very successful direct-to-consumer business as well.The idea for this business came up with William saw a scary and growing trend of sicknesses and even deaths of young people caused by sugary energy drinks. He worked tirelessly to develop a natural, organic drink that can increase energy levels without negative side effe...
2019-10-3121 minThe Harvest Growth PodcastUrban Ironcraft: Spark Your CreativityIn today’s interview, I speak with Justin Hodges, the founder of UrbanIroncraft.com. Justin creates handmade metalwork furniture such as coffee tables, conference tables, fireplace screens, shelf brackets and more. He is truly a master of creativity, and in this episode, he shares his creative process in a way that is usable by anyone, even if you feel you lack creativity.Justin also shares how he has used platforms such as Etsy, Pinterest and Instagram to propel his business forward.If you sell custom products or are looking to boost your creativity, you’ll love t...
2019-10-2222 minThe Harvest Growth PodcastTom & Sheri’s Wrinkle Release: How to Grow from 0 to 130,000 Units Sold In Year 1In today’s episode, I interview Austin Eudaly, the founder of Tom & Sheri’s Wrinkle Release, otherwise known as “Iron in a Bottle.” Tom shares his fascinating story of how he transitioned from a successful career acquiring mineral rights from landowners to becoming an “overnight” success with a consumer product launch.If you’ve listened to many of my interviews, you know that I don’t believe in overnight successes, but Austin comes pretty close. In just over a year in business, he has already sold over 130,000 bottles. But it wasn’t all easy. Austin worked hard to make this success h...
2019-10-1732 min
The Harvest Growth PodcastBeard Blanket: Successfully Launching a Product, Even with Little ExperienceIn today’s interview, I speak with Marcos Acosta and Michael Gregorio, the founders of Beard Blanket (BeardBlanket.com). It’s an amazing pre-shave wrap that prevents and eliminates ingrown hairs, razor bumps, razor burn and even acne. You’ll get a smoother shave, but you’ll also enjoy the relaxing sensation of a hot towel on your face each morning.Marcos and Mike founded this company just over a year ago and are already seeing success. At Harvest Growth, we work with so many inventors and entrepreneurs that feel stalled with their businesses and are struggling to get them...
2019-10-1128 min
The Harvest Growth PodcastGet Retail ReadyJim DeBetta has been a coach and mentor to thousands of inventors over the years. His core area of expertise is helping them get into retail stores. Jim’s success all started with his own sport optics product that turned into a multi-million dollar business, and since then, he has helped many of his clients achieve similar success.In today’s interview, we discuss how to take a product that is having some success online and grow sales exponentially by adding retail distribution. We dive into the following topics in a fun and lively interview:•Why retai...
2019-10-0232 min
The Harvest Growth PodcastVertiball: Getting Funded in the Early Days of a Product LaunchIn today’s episode, I Jon interviews Curtis Kennedy, the 23 year-old founder of Vertiball, the precision massager that mounts on walls to make personal muscle care effortless. The product is one of those rare ideas where you say, “why didn’t I think of that” when you first see it. Vertiball is so logical and intuitive. If you ever have muscle pain or soreness, you have to check it out at vertiball.com. And as a gift to our listeners, Curtis is giving a 20% discount on his site if you use promo code “harvestgrowth20”When Curtis launched this business, h...
2019-09-2036 min
The Harvest Growth PodcastMy Solemate – #1 Best Seller On Amazon, How Do You Grow From There?In today’s episode, Jon interviews Lori Barzvi, founder of the My Solemate pumice stone and foot soap product that has been a best seller on Amazon since 2014 as well as the Love, Lori brand of personal care products. Lori’s entrepreneurial journey started with a tragedy that has inspired Lori ever since. The night before 9/11, Lori Barzvi’s brother, Guy, who was 29 years old and making a six-figure salary at Cantor Fitzgerald in the WTC, told her he was unhappy with his job. Working sixteen-hour days, including a brutally long commute, he had no life/wor...
2019-09-1027 min
The Harvest Growth PodcastSol-Lux Window Awnings; Running A Startup Within A Large CompanySol-Lux EOS Automatic Window Awnings were invented in 2018, and already in 2019 they are seeing great success. They are the world’s first smart awnings that automatically extend and retract based on sunlight, wind and temperature so you can keep your home cooler in the hot months and prevent sun glare so you can keep your blinds open and enjoy the view from your windows. Sol-Lux is a startup division within Carefree of Colorado, the nation’s largest manufacturer of RV window awnings, so you might think it would be easier for them to succeed with their...
2019-08-2938 min
The Harvest Growth PodcastBioLite Energy: Save the World, Profitably!BioLite Energy has an impressive mission: bring energy everywhere. To date, over 1 million people in sub-Saharan Africa have light and electricity thanks to BioLite Energy. In order to bring their innovative products to emerging markets at a price point that the local residents can afford, the company uses its revenues from their outdoor recreation users to help offset the costs for developing nations.In their own words: “Energy sits at the center of our lives, keeping us safe, productive, and comfortable. Energy improves health, combats climate change, enables communication and education, generates income, and empowers women. Creating acce...
2019-08-1531 min
The Harvest Growth PodcastGet Your Product Into Retail StoresHow would you like to learn how to get your product into retail stores? Or, if you already have some distribution, this interview will help you understand how to grow into even more stores, and how to do so profitably. In this episode, Jon LaClare interviews Bill Feaster, Regional Sales Director for NSM (National Sales & Marketing), a premier master retail broker that works with new and existing companies to improve their retail sales. In less than 40 minutes, Bill teaches you how to prepare for retail so that when you do launch into stores, you’ll be ab...
2019-08-0735 min
The Harvest Growth PodcastProfitable Facebook AdvertisingIn this episode, Jon LaClare interviews Bethany Wilcox, Harvest Growth’s Marketing Director and in-house Facebook Genius. More formally, she’s known as a Facebook Certified Buyer, which is quite a difficult distinction to achieve through formal Facebook testing. More importantly, she has mastered the Harvest Growth system for helping clients quickly achieve profitable Facebook and Instagram advertising campaigns. This is a really fun interview where Bethany and Jon dive deep on the following topics, plus many more: · How to make money with your Facebook and Instagram advertising.· How to move from tra...
2019-08-0148 min
The Harvest Growth PodcastEp. 11: Grillbot - The World’s First Automatic Grill Cleaning RobotIn this episode, Jon LaClare interviews Ethan Woods, founder and CEO of Grillbot, the world’s first automatic grill cleaning robot. Simply place on your grill, press the button and you’re done! It really is that simple, and the results are nothing short of incredible, which is one reason the Grillbot has generated several million dollars in revenue. Ethan shares the story of how the Grillbot was created as well as several learnings from his growing of the business over the past 5 years. In this 30-minute interview, you’ll learn: · Why to consider NOT going to retail...
2019-07-2535 min
The Harvest Growth Podcast10. Bob Circosta, The Original TV Shopping Host and HSN LegendIn this episode, I interviewed my good friend Bob Circosta. Bob was the world’s first Live TV Shopping Host over 40 years ago, and he helped create the whole industry which now includes HSN, QVC and many other U.S. and international Live TV Shopping channels. Bob shares the story of the first product ever pitched, back when HSN was a radio station that launched a show called the International Suncoast Bargaineers Club. It’s a fascinating story, but Bob also weaves in some great advice for entrepreneurs and business owners based on his more than 25,000 hours pitchin...
2019-07-1637 min
The Harvest Growth PodcastEpisode 8: GWEE GYM; How Mentors Can Help You SucceedIn this fascinating 45-minute interview, you’ll learn among other things how to use mentors to help you succeed. Whether you are just starting out or you are a seasoned entrepreneur, mentors can help you get to the next level by avoiding common mistakes and taking advantage of proven strategies that have worked for them. Dan has personally mentored THOUSANDS of people over the years (including Jon LaClare!), and he believes that one of the key reasons for his success is that he still uses mentors himself. He’s very personable and knowledgeable. Dan also shares the two bigg...
2019-07-0349 min
The Harvest Growth PodcastEpisode 6: How Fortress Clothing Grew Their Business AFTER a $600k Crowdfunding CampaignDale Lewis, inventor and founder of Fortress Clothing, shares his story of how crowd-funding helped him to hit $1mm in annual revenue after a few years of struggling to grow, and he shares some of the trials that come with a successful crowdfunding launch and what can be done to grow your business after a meteoric rise from a single, short-term campaign.Previously, Dale built and sold a telecommunications company that achieved $33mm in annual revenues. He then had 3 “major” failures before founding Fortress Clothing. In this interview, he shares how these failures helped him to succeed with h...
2019-06-1939 min
The Harvest Growth PodcastEpisode 4: The OxiClean StoryOur host and founder of Harvest Growth, Jon LaClare, recounts the behind-the-scenes story of OxiClean. Hundreds of outside marketers and agencies worked on pieces of the OxiClean brand over the past 20+ years, but Jon has a unique perspective FROM THE INSIDE. Jon was a Brand Manager for Orange Glo International (the makers of OxiClean) for several years until the company was sold to Church & Dwight in 2006 for $325MM. Jon shares some never-before-heard stories of how OxiClean was able to rise from a garage to over $300MM in annual sales in less than 10 years.
2019-05-3034 min