Shows
The Creative InfluencerThe Influencer Agreements Series: The Creative BriefMinisode Two of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables (covered in the last minisode). A creative brief is essentially a blueprint written by the brand, laying out all the key elements of how they want their product or message represented. It’s like a roadmap for your content creation, making sure the brand’s voice, message, and visual identity remain consistent across all their marketing efforts—including your work as an influencer. We will continue to take a deep dive into each section of an influ...2024-10-1007 min
The Creative InfluencerThe Influencer Agreements Series: DeliverablesMinisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what you need to create and deliver to the brand—and getting them right is key to a successful partnership. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s entertainment law blog at www...2024-09-0504 min
The Creative InfluencerThe Influencer Agreements Series: DeliverablesMinisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what you need to create and deliver to the brand—and getting them right is key to a successful partnership. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s e...2024-09-0504 min
The Creative InfluencerThe Influencer Agreements Series: Compensation & PaymentMinisode Twelve of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most crucial aspects of any influencer agreement—compensation. Understanding how and when you get paid underpins the entire influencer agreement and process. After all, isn’t getting paid the ultimate point? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2024-02-2105 min
The Creative InfluencerThe Influencer Agreements Series: Compensation & PaymentMinisode Twelve of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most crucial aspects of any influencer agreement—compensation. Understanding how and when you get paid underpins the entire influencer agreement and process. After all, isn’t getting paid the ultimate point? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2024-02-2105 min
The Creative InfluencerThe Influencer Agreements Series: The PartiesMinisode Eleven of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals with a discussion about making sure your brand deal identifies the correct legal parties, which is a more complicated and multi-faceted question than it might seem at first. In the minisodes to come, we continue to take a deep dive into each section of an influencer agreement. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2024-01-1702 min
The Creative InfluencerThe Influencer Agreements Series: The PartiesMinisode Eleven of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals with a discussion about making sure your brand deal identifies the correct legal parties, which is a more complicated and multi-faceted question than it might seem at first. In the minisodes to come, we continue to take a deep dive into each section of an influencer agreement. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2024-01-1702 min
The Creative InfluencerThe Influencer Agreements Series: Contract ReviewMinisode Ten of Season Seven. In this minisode, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will continue to take a deep dive into each. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-11-1804 minThe Creative InfluencerThe Influencer Agreements Series: Contract ReviewMinisode Ten of Season Seven. In this minisode, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will take a deep dive into each. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-11-1804 min
The Creative InfluencerThe Influencer Agreements Series: OverviewMinisode Nine of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will take a deep dive into each. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-11-0203 minThe Creative InfluencerThe Influencer Agreements Series: OverviewMinisode Nine of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will take a deep dive into each. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-11-0203 min
The Creative InfluencerInfluencer Management Agreements: Confidentiality and Conflict ResolutionMinisode Eight of Season Seven and the seventh and final part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the obligations after the termination of the agreement, including confidentiality and your options for conflict resolution. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-10-1807 min
The Creative InfluencerInfluencer Management Agreements: Termination: Ending the AgreementMinisode Seven of Season Seven and the sixth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the termination of influencer management agreements and the compensation owed to managers after the management agreement is ended. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-09-0604 min
The Creative InfluencerInfluencer Management Agreements: Fee (Manager's Compensation)Minisode Six of Season Seven and the fifth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at a manager’s compensation, including how much and on what? A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-08-1706 min
The Creative InfluencerInfluencer Management Agreements: Duties: Relationship and AuthorityMinisode Five of Season Seven and the fourth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts of Manager Agreement terms with the Duties section. We take a look at the formal legal relationship between a manager and influencer, including exclusivity, notification of potential deals, and the manager’s authority to bind an influencer to a deal. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-05-1708 min
The Creative InfluencerInfluencer Management Agreements: Term: How long do they last?Minisode Three of Season Seven and the second part of our special series about Influencer Management Agreements. In this minisode, Jon starts our deep dive into the nuts and bolts with one of the most important provisions: the term. Although simple on its face, there are several factors to consider when setting the length of a Management Agreement. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-03-0805 min
The Creative InfluencerInfluencer Management Agreements: OverviewMinisode Two of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer management agreements. He starts with an overview of the important step of hiring a manager and gives pointers and red flags to watch for when selecting a manager. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-02-1504 min
The Creative InfluencerThe Influencer Agreements Series: OverviewMinisode One of Season Seven. This minisode is the first in a multi-part series about the ins and outs of Influencer Agreements. In this minisode, Jon gives an overview of what is to come and sets the scene. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2023-02-0103 minThe Creative InfluencerCoping with CommentsMinisode Six of Season Six. In this minisode, Jon talks about how to cope with comments. This is the twin sister of our last minisode – minisode five – where we discussed what to do about negative product reviews. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-11-3003 minThe Creative InfluencerWhat to do about negative product reviewsMinisode Five of Season Six. In this minisode, Jon talks about what to do about negative product reviews and how to deal with abusive comments. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-11-0309 minThe Creative InfluencerNIL CollectivesMinisode Four of Season Six. In this minisode, Jon takes a look at name, image and likeness collectives – or as it is commonly referred to – NIL collectives. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-10-1205 minThe Creative InfluencerNCAA Interim Rules for NILMinisode Three of Season Six. In this minisode, Jon takes a look at the NCAA’s interim policy relating to a student athlete’s exploitation of their name, image and likeness – or as it is commonly referred to – NIL. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-09-1506 minThe Creative InfluencerWhere are they now?Minisode Two of Season Six. In this minisode, Jon asks the question “Where are they now?” about the influencers turned court correspondents that gained notable followings through their coverage of the Depp/Heard trial. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-08-2504 minThe Creative InfluencerDepp/Heard Influencers as Court CorrespondentsMinisode One of Season Six. In this minisode, Jon discusses the lessons learned from lifestyle influencers turned court correspondents in the Depp/Heard trial. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-08-1104 minThe Creative InfluencerIs California addicted to lawsuits (or to social media)?Minisode Eleven of Season Five. In this minisode, Jon talks about a new bill in California that will make social media companies responsible for the addictive design features of their apps as it relates to kids. If the companies don’t change these features, parents would be able to sue them for hurting their kids. This begs the question: which is the addiction—lawsuits or social media? A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-03-2304 minThe Creative InfluencerCaveat Emptor InfluencerumMinisode Ten of Season Five. In this minisode, Jon discusses the cautionary tale of disgraced influencer Brittany Dawn, who sold “customized” fitness plans that were the same for everyone, and when she apologized and said she would refund her customers, never did. She now faces over $1 million in fines. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-02-2305 minThe Creative InfluencerADA for Social MediaMinisode Nine of Season Five. In the second minisode in our series about online accessibility and making sure your content is ADA compliant, Jon details best practices all influencers should implement on social media. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-02-1604 minThe Creative InfluencerADA for WebsitesMinisode Eight of Season Five. This is the first of two minisodes about online accessibility and making sure content is compliant with laws like the Americans with Disabilities Act and how it applies to influencers. In this minisode, Jon discusses the law’s background and outlines a few best practices for websites. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-02-0206 minThe Creative InfluencerCopyright ‘Small Claims’Minisode Seven of Season Five. In this minisode, Jon talks about a new copyright ‘small claims’ process that will help creators protect their work more economically. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-01-2603 minThe Creative InfluencerInstagram ImpostersMinisode Six of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon responds to an email about fake social media accounts that steal the identity of real influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-01-1303 minThe Creative InfluencerInstagram ImpostersMinisode Six of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon responds to an email about fake social media accounts that steal the identity of real influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2022-01-1303 minThe Creative InfluencerJon Pfeiffer: Flipping the ScriptEpisode Five of Season Five. We flip the script and interview Jon Pfeiffer. We talk about Jon’s experience as an entertainment lawyer, his work with influencers and creatives and his thoughts on the shifting landscape of social media. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-12-171h 02The Creative InfluencerJon Pfeiffer: Flipping the ScriptEpisode Five of Season Five. We flip the script and interview Jon Pfeiffer. We talk about Jon’s experience as an entertainment lawyer, his work with influencers and creatives and his thoughts on the shifting landscape of social media. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-12-171h 02The Creative InfluencerTikTok MonetizationMinisode Five of Season Five. In this minisode, Jon answers a listener question about why they’re not making any money on TikkTok despite a high follower count and compares platform monetization rates. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-11-1002 minThe Creative InfluencerNCAA and Congress fight while advertisers wait on the sidelinesMinisode Four of Season Five. In this minisode, Jon details the ongoing legal uncertainties around NIL deal-making for college athletes. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-10-1306 minThe Creative InfluencerStudent Athletes to make $1.5 billion on NIL in first yearMinisode Three of Season Five. Jon discusses the influx of dealmaking in just the first three months of student athletes being able to be paid for their name, image and likeness. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-10-0603 minThe Creative InfluencerInstagram’s New Age VerificationMinisode Two of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses Instagram’s new age verification requirements and what parents and users should know. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-09-2204 minThe Creative InfluencerInstagram’s New Age VerificationMinisode Two of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses Instagram’s new age verification requirements and what parents and users should know. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-09-2204 minThe Creative InfluencerDon’t Forget Disclosures!Minisode 1 of Season 5. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a listener’s question about disclosures.A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-08-2502 minThe Creative InfluencerDon’t Forget Disclosures!Minisode 1 of Season 5. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a listener’s question about disclosures. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-08-2502 minThe Creative InfluencerEpisode 100: Top Ten MomentsEpisode One Hundred. Jon takes a look back at some of the highlights of the past four seasons and presents a Top Ten List of the most interesting moments from our first 100 episodes: A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-07-0749 minThe Creative InfluencerThe NCAA is not above the lawMinisode Fifteen of Season Four. In this minisode, Jon discusses the US Supreme Court’s decision in NCAA v. Alston and what it means for student athletes who want to be influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-07-0110 minThe Creative InfluencerStudent Athlete Branding Best PracticesMinisode Fourteen of Season Four. In this minisode, Jon outlines best practices for a student athlete to develop their brand and build a following, with practical tips and suggestions. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-06-2307 minThe Creative InfluencerSocial Media Audits for Student Athlete InfluencersMinisode Thirteen of Season Four. In this minisode, Jon discusses the steps that student athletes should take now to clean up their social media so that they are ready for Brand deals as influencers. But this is also required listening (or reading here) for all influencers, as everyone should follow these rules of the road.A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-06-0906 minThe Creative InfluencerSocial Media Audits for Student Athlete InfluencersMinisode Thirteen of Season Four. In this minisode, Jon discusses the steps that student athletes should take now to clean up their social media so that they are ready for Brand deals as influencers. But this is also required listening (or reading here) for all influencers, as everyone should follow these rules of the road. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-06-0906 minThe Creative InfluencerWhat is not allowed under NCAA’s new NIL rulesMinisode Twelve of Season Four. In this minisode, Jon takes a closer look at what you cannot do under the rules for the commercial use of a student athlete’s name, image and likeness that the NCAA plans to pass in the next few weeks.A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-05-2606 minThe Creative InfluencerWhat is not allowed under NCAA’s new NIL rulesMinisode Twelve of Season Four. In this minisode, Jon takes a closer look at what you cannot do under the rules for the commercial use of a student athlete’s name, image and likeness that the NCAA plans to pass in the next few weeks. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-05-2606 minThe Creative InfluencerWhat is allowed under NCAA’s new NIL rules?Minisode Eleven of Season Four. In this minisode, Jon takes a closer look at what is allowed under the rules for the commercial use of a student athlete’s name, image and likeness that the NCAA plans to vote on (and likely pass) in the next few weeks. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-05-2004 minThe Creative InfluencerNCAA will pass college athlete name, image and likeness rulesMinisode Ten of Season Four. In this minisode, Jon returns to his series on college athletes being able to profit from their name image and likeness and discusses the NCAA’s recent decision to move forward with their rules before state laws take effect. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-05-1205 minThe Creative InfluencerSAG Influencer Agreement: Pros and ConsMinisode Nine of Season Four. In this minisode, Jon looks more closely at some of the pros and cons of the new agreement from the Screen Actors’ Guild of America covering content created by influencers.A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-04-1406 minThe Creative InfluencerSAG Influencer Agreement: Pros and ConsMinisode Nine of Season Four. In this minisode, Jon looks more closely at some of the pros and cons of the new agreement from the Screen Actors’ Guild of America covering content created by influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-04-1406 minThe Creative InfluencerSAG Influencer Agreement: OverviewMinisode Eight of Season Four. In this minisode, Jon provides an overview of the new agreement from the Screen Actors’ Guild of America covering content created by influencers when they are paid to advertise products or services. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-03-3106 minThe Creative InfluencerThe Power Five’s position on NILMinisode Seven of Season Four. In this minisode, Jon continues his series on college athletes being able to profit from their name image and likeness and takes a deeper dive on the Power Five’s position and how conferences and schools are lobbying on the issue. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-03-1707 minThe Creative InfluencerFederal Name, Image and Likeness LegislationMinisode Six of Season Four. In this minisode, Jon takes a deeper dive on the proposed federal legislation on college athletes profiting from their name, image and likeness. There are currently six bills that have been proposed in the House and Senate. Each has their own twist but there are common themes to all of them, which Jon outlines and discusses.A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-03-0307 minThe Creative InfluencerFederal Name, Image and Likeness LegislationMinisode Six of Season Four. In this minisode, Jon takes a deeper dive on the proposed federal legislation on college athletes profiting from their name, image and likeness. There are currently six bills that have been proposed in the House and Senate. Each has their own twist but there are common themes to all of them, which Jon outlines and discusses. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-03-0307 minThe Creative InfluencerAlston v. NCAAMinisode Five of Season Four. In this minisode, Jon takes a deep dive into the case involving the NCAA that is now in front of the Supreme Court that has implications on the ability for college athletes to monetize their name image and likeness and provides a few predictions.A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-02-1707 minThe Creative InfluencerAlston v. NCAAMinisode Five of Season Four. In this minisode, Jon takes a deep dive into the case involving the NCAA that is now in front of the Supreme Court that has implications on the ability for college athletes to monetize their name image and likeness and provides a few predictions. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-02-1707 minThe Creative InfluencerNCAA Delays College Athlete VoteMinisode Four of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the NCAA’s decision to delay the vote to allow student athletes to profit from their name, image and likeness and where we go from here.A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-01-2705 minThe Creative InfluencerNCAA Delays College Athlete VoteMinisode Four of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the NCAA’s decision to delay the vote to allow student athletes to profit from their name, image and likeness and where we go from here. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2021-01-2705 minThe Creative InfluencerStudent Athlete Influencers (update)Minisode Three of Season Four. In this special update to our minisode last season about the NCAA making changes to start to allow for student athletes to profit off of their likeness on Instagram and YouTube, Jon discusses how universities and their athletic departments are taking advantage of social media as a recruiting tool for these new student athlete influencers.A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-11-1803 min
The Creative InfluencerStudent Athlete Influencers (update)Minisode Three of Season Four. In this special update to our minisode last season about the NCAA making changes to start to allow for student athletes to profit off of their likeness on Instagram and YouTube, Jon discusses how universities and their athletic departments are taking advantage of social media as a recruiting tool for these new student athlete influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-11-1803 min
The Creative InfluencerInfluencer Collaborations: Dos & Don’tsEpisode Three of Season Four. This is special episode that breaks with our usual Q&A format. Jon Pfeiffer and Niel Robertson appeared on a panel to discuss Influencer Collaborations – Dos & Don’ts for Influencer Talks presented by the Summit Spot on October 8, 2020. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-11-111h 03
The Creative InfluencerYouTube and PTSDMinisode Two of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon talks about how and when you can sue for emotional damages for extreme content on YouTube and other social media platforms. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-11-0404 min
The Creative InfluencerIs Instagram Reels like Batman?Minisode One of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon talks about Instagram Reels and whether or not it is a true TikTok killer. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-10-2104 min
The Creative InfluencerThe American Influencer CouncilMinisode Twenty-one of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answer’s Paul’s question about the new lobbying group called the American Influencer Council and why influencers need a lobbyist. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-08-1203 min
The Creative InfluencerCountries and Influencers Quit TikTokMinisode Twenty of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses how TikTok’s under even more fire now, as countries are considering banning the app completely and major Influencers are quitting the platform altogether. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-07-1504 min
The Creative InfluencerTools and services to help you quickly create contentMinisode Nineteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon explores a few great tools and services you can use to quickly produce and distribute content. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-07-0804 min
The Creative InfluencerCobra Kai is Leaving YouTube for NetflixMinisode Eighteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode to episode four of season two, Jon discusses how Cobra Kai is leaving YouTube for Netflix and what that means for YouTube’s premium originals strategy. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-07-0102 min
The Creative InfluencerYouTube Video ChaptersMinisode Seventeen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon talks about a new feature on YouTube and how to add it to your videos. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-06-2404 min
The Creative InfluencerInstagram will (finally) pay InfluencersMinisode Sixteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon goes into the details of Instagram’s recent announcement that it will introduce two new features to allow influencers a way to profit directly off their videos. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-06-1104 min
The Creative InfluencerTarget and Instagram CheckoutMinisode Fifteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon talks about Instagram Checkout and Target’s recent arrival to the service as a predictor for things to come in the new world of “social media retailing.” A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-05-3003 min
The Creative InfluencerTikTok and COPPA: More trouble for TikTok?Minisode Fourteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow up minisode, Jon discusses Children’s privacy concerns around TikTok. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-05-2103 min
The Creative InfluencerThe Virtual InfluencerMinisode Thirteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode to last week’s question, Jon discusses how the talent agency CAA just signed a major Virtual Influencer and implications for truth in advertising. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-05-1303 min
The Creative InfluencerAI Influencers: the new “Artificial Influencer”Minisode Twelve of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the rise of fake avatars and the use of Artificial Intelligence as the new frontier of Influencer marketing. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/ The two articles on deepfakes that Jon mentions in this episode: Social Consequences of Deepfakes: https://www.pfeifferlaw.com/entertainment-law-blog/social-consequences-of-deepfakes Economic Consequences of Deepfakes: https://www.pfeifferlaw.com/entertainment-law-blog/economic-consequences-of-deepfakes 2020-05-0604 min
The Creative InfluencerYouTube ShortsMinisode Eleven of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses YouTube’s plans to take on TikTok, as well as a brief history of the short-form video media landscape. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-04-1502 min
The Creative InfluencerHow is COVID-19 affecting Influencers?Minisode Ten of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the impact coronavirus and resulting stay-at-home orders are having on Influencers’ bottom line. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-04-0103 min
The Creative Influencer#Coronavirus ChallengeMinisode Nine of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the viral-seeking behavior of the recent #Coronavirus Challenge on Instagram and TikTok. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-03-1802 min
The Creative InfluencerIs TikTok in Trouble?Minisode Eight of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the U.S. government’s ban of TikTok on all of their phones and the security risks of app. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-03-1103 min
The Creative InfluencerIs Instagram Bigger than YouTube?Minisode Seven of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about who makes more: YouTube Creators or Instagram Influencers? A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-02-2702 min
The Creative InfluencerThe YouTube Children’s Content FundMinisode Six of Season Three. In this special follow-up minisode, Jon revisits the settlement between the FTC and YouTube relating to COPPA. Now, YouTube is establishing a $100 million fund to sponsor original children’s content. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-02-2002 min
The Creative InfluencerBooze Ads on InstagramMinisode Five of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon revisits the topic of alcohol on Instagram, with developments since last season. This time, it’s about underage audiences seeing ads for alcohol. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-02-0603 min
The Creative InfluencerWhat do platforms count as a view?Minisode Four of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses Netflix’s change in how they count video views and compares the new system to how YouTube, Instagram, Twitter and Snapchat count video views. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-01-3002 min
The Creative InfluencerIs Instagram the new Craigslist?Minisode Three of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the growing underbelly of Instagram, where influencers are propositioned for sex in exchange for money, gifts and trips. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2020-01-2302 min
The Creative InfluencerThe Student Athlete InfluencerMinisode Two of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses whether the NCAA is going to allow college football players to make money on YouTube and Instagram and the future prospect of the student athlete influencer. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-12-1903 min
The Creative InfluencerNew FTC Disclosure Rules?Minisode One of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the new FTC document called “Disclosures 101 for Social Media Influencers.” A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-11-2803 min
The Creative InfluencerNews from YouTube?Minisode Thirteen of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses a recent survey that shows more teens get their news from YouTube than from traditional news media. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-09-0503 min
The Creative InfluencerIsn’t it Illegal? (Smoking Ads)Minisode Twelve of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the wild-wild-west of advertising on Social Media when it comes to “adult themes” such as smoking, vaping and drinking. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-08-2303 min
The Creative InfluencerYouTube, Children’s Content and Algorithm ChangesMinisode Eleven of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode, Jon discusses recent changes to YouTube’s recommendation algorithm after Google settled with the FTC over children’s privacy issues. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-08-0703 min
The Creative InfluencerDid YouTube cross the creepy line?Minisode Ten of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses advertising targeted at children on YouTube, how the FTC may force the platform to remove all ads from children’s content, and what parents can do now to protect their child’s privacy. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-07-2505 min
The Creative InfluencerHow do I monetize my YouTube videos?Minisode Nine of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon walks through the steps to monetize YouTube videos (and the requirements for your channel before you can start). A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-07-1003 min
The Creative InfluencerWhat does an entertainment lawyer do?Minisode Eight of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about what entertainment lawyers do and about what he does for influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-06-2604 min
The Creative InfluencerVirtual Reality on YouTubeMinisode Seven of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the introduction of augmented reality on YouTube. A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-06-1102 min
The Creative InfluencerGabbie Hanna: Faking CoachellaMinisode Six of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about whether influencer Gabbie Hanna will suffer any repercussions because she faked going to Coachella. A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-05-2902 min
The Creative InfluencerHow will I know if they like me?Minisode Five of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the rumors circulating around Instagram testing the removal of their “like” button. A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-05-1503 min
The Creative InfluencerI’m a YouTube Influencer. Why will I be sued?Minisode Four of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the five most common ways a YouTuber can find themself in legal peril. A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-05-0103 min
The Creative InfluencerGigi Hadid - How can this be?Minisode Three of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about a lawsuit filed against Gigi Hadid regarding copyright infringement. A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-04-1703 min
The Creative InfluencerOperation Varsity Blues and Olivia JadeMinisode Two of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, we answer a question about what will likely happen to Olivia Jade, and influencer who’s parents were indicted in connection to the Operation Varsity Blues college admissions scandal. A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-04-0303 min
The Creative InfluencerIs it Cheating?Minisode One of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, we answer a question about what constitutes cheating in the age of social media. A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/2019-03-2002 min
The Creative InfluencerThe Creative Influencer is Back!Welcome to season two of the Creative Influencer Podcast, hosted by Jon Pfeiffer. We are excited to be back! Season two will build on season one. We have some great guests lined up for you. We are also adding something new – minisodes. We’ve received a number of e-mails asking questions about social media and this season we’ll answer those questions.2019-03-0601 min
The Creative InfluencerComing Soon...the First Season of The Creative InfluencerWelcome to The Creative Influencer podcast hosted by Jon Pfeiffer. Every other week we interview influencers and other creatives. Our goal is edutainment. We want to entertain you while helping you become informed, or dare we say, educated about issues facing Influencers.2018-07-1702 min