Shows
Small Business Big WorldA Beginner's Guide to AI for Small BusinessCan AI tools really transform your small business into a powerhouse of efficiency and innovation? Join us as we talk with our Marketing Director, Jon Portanova, and learn how AI is not just a tech buzzword but a valuable ally for your small business. From video editing to social media strategies, we’ll share real-world examples of how these advanced tools can optimize operations and support your growth journey.
2024-11-1220 min
Small Business Big WorldSEO Strategies for Small BusinessesUnlock the secrets to online success with our latest episode of Small Business Big World, where we break down the essentials of search engine optimization (SEO) with our very own marketing director, Jon Portanova. Ever wondered how small tweaks can boost your website’s visibility on Google? Jon takes us through the must-know basics of on-page, off-page, and technical SEO. From the importance behind keywords and meta descriptions to the power of internal linking, learn how the latest changes in Google’s algorithm can either help or hinder your web presence.This episode offers tips on optimizing your...
2024-08-2028 min
Small Business Big WorldContent Marketing for Your Small BusinessUnlock the secrets to content marketing with insights from our marketing director, Jon Portanova. Discover how adopting the "They Ask, You Answer" philosophy has transformed Paper Trails' approach to addressing customer queries upfront. We dive deeper into the strategic value of high-quality content creation. We'll guide you through our journey of producing varied content, such as blogs, videos, and webinars, that has set us apart from other competitors. By openly discussing pricing and competitor comparisons, we build trust and credibility. Hear how one well-crafted article led to significant recurring revenue by addressing potential clients' needs and questions...
2024-06-1831 min
The After Movie Diner PodcastEp 218 - Bigfoot-O-Rama! Hunting Grounds/Sasquatch: Legend of Bigfoot/AbominableOn this show we are incredibly fortunate to have filmmaker John Portanova as our guest. John is a writer, producer & director with his company The October People. Their latest project "Hunting Grounds" (formely Valley of the Sasquatch) lit up the festival circuit for the last couple of years and now is getting its Blu Ray release on May 2nd. Order it here! or Rent it here!It's a tremendous, tense Bigfoot/seige movie starring, the hardest working man in indie film, Bill Oberst Jr. and amazing new comers Miles Joris-Peyrafitte and D'Angelo Midili.We talk about his...
2017-04-271h 46