Shows
The Standing Out Podcast!How To Win Clients & Customers More Easily - Part 2In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from.I'm talking about the scary 'S-Word'! All is revealed....And we also talk a bit about mindset.Janet has years of successful experience across both small businesses and corporates and is highly regarded in her field.If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests&apos...2021-05-1233 minThe Standing Out Podcast!How To Win Clients & Customers More Easily - Part 12021-05-0530 minThe Standing Out Podcast!DON'T BE PART OF THIS RECORD-BREAKER!2021-04-2158 minThe Standing Out Podcast!‘Excuse me – do you mind if we have a word…?’"Handle them carefully, for words have more power than atom bombs."This quote by Pearl Strachan Heard (1930s British politician) sets the scene for this Standing Out podcastWords are everywhere – including this LinkedIn post. Spoken, written, printed, online, offline – what would we do without them!More important is what we, business people and professionals of all kinds, do with them.Words are essential for getting our messages across, for informing and educating our target audience. But getting those words right, making them effective, attractive and compelling is a...2021-03-2430 minThe Standing Out Podcast!‘If Your World Dramatically Changed How Would You Respond?’In this episode, my guest Arwyn Bailey tells the story of how a series of events knocked him sideways, affecting both his business and personal life.Part of our conversation is how he worked through it to come out the other side, but more than that.Arwyn shares some helpful advice from his own experience and practical things you can do to cope with the problems we all have to confront from time to time, both in business and life. 2021-03-1051 minThe Standing Out Podcast!‘How I Picked Myself Up After Falling Down On The Job’In this episode, we look at a different kind of working life. For most of us, getting up in the morning, getting ready and then either travelling to work or working at home isn’t such a big deal. But what if you started feeling things, worryingly, weren’t right physically? You begin to experience unnatural fatigue; your balance is shaky; there are falls…My guest in this episode, Patrick Burke, literally found himself ‘falling down on the job’ some years ago. It ended up with him being medically...2021-02-2443 minThe Standing Out Podcast!Discovering The Secrets To Attracting Attention On LinkedIn2021-02-101h 01The Standing Out Podcast!‘How To Solve Your Debt Problems Without Stress Or Worry’Business debt has rocketed due to the pandemic - alongside personal and household debt. You or someone you know may be part of the troubling statistics that have led to businesses collapsing or heading for the cliff edge. And there's the human cost of stress and anxiety and the potentially devastating consequences of actually tipping over the edge.Top accountancy firm Ernst & Young forecast that business lending in 2020 will have grown by 14.4% compared with just 2% in 2019 and will grow further this year. For some, financial support for their businesses has been funded by personal borrowing or...2021-01-2752 minThe Standing Out Podcast!Signposts For Business Success In 2021We're back - and into the start of a year possibly unlike any that most of us in business or employment have seen before. We're still in the middle of the Covid pandemic and, here in the UK and other parts of the world, beset by government restrictions and regulations that have caused and continue to cause massive damage to the economy. And for the UK there's also been Brexit. Business as usual it isn't - and what will emerge from all the damage in the future is probably going to look and...2021-01-1356 minThe Standing Out Podcast!How To Listen For SuccessSuccess in business (and life generally) is as much about how we get on with people as it is about the thing that we do or sell. Building relationships with our customers and clients – and our colleagues, staff and suppliers for that matter – is what can make all the difference – people like to do business with people they know, like and trust.In order to do that, we have to talk with each other and conversations are, of course, a two-way activity. What that means is that while one person is talking the other person is – supposed to be –...2020-12-0200 minThe Standing Out Podcast!How Introverts Can Be Comfortable In An Extrovert Business World...and how business owners and managers can close the 'introvert productivity gap'...2020-11-1800 minThe Standing Out Podcast!How To Stand Out On Your WebsiteIf you’re in business, I’m pretty certain you’ll have a website. It’s fair to say that some website work better than others and in this episode we explore some of the ‘tricks of the trade’ that can help you stand out on your own website.Our guest is Richard Ambrose, designer and website developer who has been crafting business websites for some 20 years, so he certainly knows what he’s talking about.Some of the topics we cover include:A nostalgic look back at the ‘dotcom boom’Why have a websiteWebsite graphic design and layoutT...2020-11-0400 minThe Standing Out Podcast!How To Stand Out In Person: Making The Right Impression Face-To-FaceIt’s been said that 90% of success comes from just showing up but, more than that, it’s how we show up and how well we do it. So if we want to stand out in person and create a good and lasting impression there are things we can do, things we can avoid and techniques we can learn.In this episode, I interview someone who has been standing out well both professionally and personally for a long time. You may have seen Paul Ryan on TV or onstage or discovered his training workshops and coaching. In this...2020-10-2100 minThe Standing Out Podcast!Standing Out In Business NetworkingBusiness networking, in all its various forms, is one of the most important development activities people in business can undertake. That well-known saying, "It's not what you know but who you know", comes to mind.Whether self-employed, a business owner, entrepreneur or employee, the network of contacts we develop and the relationships we form with other business people are vital on so many levels.In this episode our guest Stef Thomas, a leading authority on business networking, best-selling author and international speaker on the subject, discusses how to network effectively. Among the many things he...2020-10-0700 minThe Standing Out Podcast!How to run a standing out business - a reality checkThis time we feature an interview with John Kettley (johnfkettley.com). John has not only successfully started and run a number of smaller businesses but also coaches and mentors others to achieve their own success - with a very down-to-earth and practical approach. We talk not only about what can help or hinder that success but also look to the future as the worlds of business and employment change around us as the Covid crisis continues.2020-09-2345 minThe Standing Out Podcast!"We're great at what we do - so why aren't we getting more business?"In this episode, Jon looks at some key factors that can get in the way of a businesses ability to stand out and develop the edge needed to attract the right potential customers and clients and stand out from the competition.It builds on the branding theme from the last episode and explores the practical things that need to be considered and put in place.In part two, Jon shares some hints and tips on how to get better images and sound when using your smartphone to make videos.2020-09-0933 minThe Standing Out Podcast!You've got a great logo - but they're not buying it!In this first full episode, Jon starts by explaining how the podcast came about and its purpose - and introduces himself for those who don't know him. The first main segment this week includesWhy being outstanding is NOT the same as Standing OutWhy a logo is not the same thing as a brandWhat a brand actually is, what it's used for and why it matters - for small businesses as well as big onesThat people have brands as well as businesses and productsWhat the process of branding is aboutBranding is not the same as...2020-08-2627 minThe Standing Out Podcast!Introducing The Standing Out PodcastWelcome to this trailer introducing the new Standing Out podcast, for small businesses and organisations and solo business people and professionals, intended to give you an edge and help you stand out from the competition.2020-08-1602 min