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Showing episodes and shows of
Jonathan Deeter
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Unpackaged Goods
Whole Foods' 2027 Trends Report: What's Real and What's Hype + Tart's Lindsey Fredrick on Getting Into Erewhon
This week on Unpackaged Goods: Coca-Cola puts prebiotic fiber into its flagship cans, Galderma agrees to pay $1.5B for a brand doctors hand you, and what to actually do with Whole Foods' 2027 trends list. Then Lindsey Fredrick, founder of Tart, on turning a college-kitchen recipe into an organic tart cherry mineral water that got into Erewhon three months after launch.In the news:- Coke puts its name on your gut: 6g of prebiotic fiber in Coke Zero Sugar, Sprite Zero Sugar and Fresca, plus Poppi's founders are back with Jetty- Galderma agrees to...
2026-10-24
54 min
Unpackaged Goods
Kroger Listed Them Nationwide Without a Single Meeting | Bakeful’s Tony Davis
Kroger approved Bakeful for a nationwide listing before they'd had a single meeting or phone call. Tony Davis, founder and CEO of Bakeful, on rebuilding the sweet baked goods aisle. Plus this week in CPG: Constellation's SpikedAde earnout, PepsiCo's split year, and the deals where control was the point.IN THE NEWS (every story is in The Deeter Digest)- Constellation buys SpikedAde: $75M at close and up to $278M more over five years, plus a second check into Hiyo- What an earnout really means, from someone who's lived through one- PepsiCo...
2026-10-15
57 min
Unpackaged Goods
Why Oura Walked Away From Its IPO + Afternoon Toast's Kimmy Pace on Building a Brand Nights and Weekends
This week on Unpackaged Goods: why Oura walked away from an IPO with demand to spare, plus Kimmy Pace, founder of Afternoon Toast, on building a brand on nights and weekends.In the news:- Oura postpones its IPO despite orders reportedly 4x the shares on offer, and why profit buys you the right to wait- Wella's debt and Shein's rough public debut- Dose, Manucurist and Stride: selling from strength- California's non-ultraprocessed seal and AB 2030 supplement rules- Galleri's FDA panel and Neko Health's $499 body scan- Rapid...
2026-10-09
48 min
Unpackaged Goods
Graza Hires Lazard, Costco Goes Kirkland on Electrolytes + The Founder Making Sparkling Bone Broth (Marro)
This week in CPG: Graza hires Lazard to explore a sale, Costco launches a Kirkland electrolyte, and the Whole Foods LEAP class is announced. Then Nick Foreste, founder of Marrō, on making the first cold, canned, sparkling bone broth.IN THE NEWS (every story is in The Deeter Digest)- Graza hires Lazard and is reportedly seeking up to $600M- Costco turns electrolytes into a Kirkland product, and what it means for the brand behind them- Hoplark and The Outset: when fame and being early don't hold- Brands moving t...
2026-09-30
48 min
Unpackaged Goods
From Locker Rooms to Retail: NextFoods CEO Marc Seguin on Cheribundi & GoodBelly
What does it take to turn a product trusted by athletes into a brand more consumers discover on the shelf?Jonathan Deeter sits down with Marc Seguin, CEO of NextFoods, the company behind Cheribundi and GoodBelly, to unpack the decisions behind their next stage of growth.Marc explains how Cheribundi built its sports-team business, why availability matters as much as awareness, and how NextFoods is bringing two brands together under one team. They also explore GoodBelly’s innovation pipeline, college-athlete partnerships, and building a shared vision inside a private equity-backed company.In this ep...
2026-09-23
52 min
Unpackaged Goods
Nestlé Dumps $1.2B of Vitamins + Organic Traditions on Waiting 25 Years to Raise
Nature's Bounty is in more than one in five American households. It's the second-largest vitamin brand in the country. Nestlé just sold it, plus six sibling brands, for less than a year of their combined revenue.Two days later, a company that didn't exist two years ago raised at seven and a half times revenue.Plus: an interview with Ally Mamalider, the second-generation CEO of Organic Traditions.THIS WEEK IN CPGNestlé sold seven mainstream vitamin brands to Yellow Wood Partners for $1 billion. They did $1.2 billion in 2025 sales, and Nestlé paid $5.75 bil...
2026-09-15
41 min
Unpackaged Goods
Vegas, Target, and a Gummy That Looks Like a Condom | Kevin Mai, UNDO
Pre-alcohol supplements have existed for over a decade. Walk into any 7-Eleven in Tokyo or Seoul and you'll find racks of them. Nobody in Asia needs convincing.So why does nobody at your fantasy football draft take one?Kevin Mai's answer is that the category solved the problem and then packaged it wrong. Vials, shots, and jars of pills make you the buzzkill at the party. UNDO built a gummy in a foil pouch that looks like a condom, ran with "practice safe drinking," and turned the product itself into the conversation.Kevin...
2026-09-04
38 min
Unpackaged Goods
The $23.8 Million Pint: Rebel Creamery Files Chapter 11
Five weeks ago I said the Van Leeuwen trade dress ruling was the most important thing that happened in CPG that month. Rebel Creamery filed for Chapter 11 on August 14, twenty-nine days after the judgment.The filing lists $13.78 million in assets against $23.85 million in liabilities, and the judgment is essentially all of it. A packaging design decision made in 2018 ended a company in 2026.This week:Rebel Creamery files Chapter 11. Van Leeuwen never claimed the name or logo was copied. It claimed the pint. The court took Rebel's own sales figures and cut a third...
2026-08-29
18 min
Unpackaged Goods
Seventeen Years vs. Two: Ferrero Buys Purely Elizabeth as Unwell Shuts Down
Two brands ended this week. Purely Elizabeth spent seventeen years building and was acquired by Ferrero. Alex Cooper's Unwell beverage line lasted less than two years and is reportedly shutting down after Halloween.Cooper has one of the biggest audiences in podcasting. Elizabeth Stein has granola. Only one of those businesses is still standing.THIS WEEK IN CPGFerrero agreed to acquire Purely Elizabeth, the wellness breakfast brand Stein founded in 2009. Terms weren't disclosed, and Ferrero says it will preserve the brand's identity with Stein staying on. This is a Nutella conglomerate buying...
2026-08-24
17 min
Unpackaged Goods
Belle Robinson on Inventing the Functional Ice Cube + P&G Buys Thorne for $3.8B, Celsius Loses 17% on Record Revenue
Celsius posted record revenue last week and the stock fell 17%. The reason is in the breakdown.Plus: an interview with Belle Robinson, the London nutritionist who invented the functional ice cube.THIS WEEK IN CPGP&G agreed to buy Thorne for $3.8 billion. L Catterton took it private for $680 million in 2023. And roughly a quarter of Thorne's revenue reportedly comes from creatine, an ingredient that was still being sold as gym powder two years ago.Celsius set a record and lost 17%. Revenue hit $818 million. Alani Nu supplied $364 million of it. The...
2026-08-14
34 min
Unpackaged Goods
Rachel Krupa on What Gets a Brand on the Shelf + Brown-Forman Rejects $15B, LVMH Exits Beyoncé's Whisky | Unpackaged Goods
The growth in alcohol has left alcohol, and this week the whole industry admitted it at once.Two celebrity-linked spirits brands were sold in seven days. A whiskey family turned down $15 billion for the second time in three months. And beer companies are buying everything except beer.Plus: an interview with Rachel Krupa, founder of The Goods Mart and Krupa Consulting.THIS WEEK IN CPGBrown-Forman says no to $15 billion. Twice. The Brown family, holding the majority of Class A voting shares, called Sazerac's $32-per-share offer "not actionable." A deal would...
2026-08-05
38 min
Unpackaged Goods
Inside the Summer Fancy Food Show: What's Coming Next in CPG + Interview with Lucille Founder Jess Haghani
I just spent three days at the Summer Fancy Food Show at the Javits Center. Then I sat down with Jess Haghani, founder of Lucille Health, the senior nutrition brand building for a consumer most CPG brands completely ignore. Then I break down Danone spending $2.55 billion on functional nutrition in a single quarter, and three companies bidding $4 billion for Thorne.This week on Unpackaged Goods:SUMMER FANCY FOOD SHOW RECAPI walked the floor at Javits and came back with four patterns every founder and investor should be watching:→ Protein is ev...
2026-07-08
48 min
Unpackaged Goods
Second Nature's $175M Acquisition, L Catterton Backs Remedy at $50M, and the Milly Pepper Founders | Unpackaged Goods
Second Nature Brands just acquired Tillamook Country Smoker — $175M+ in sales, two manufacturing facilities, and fifty years of heritage. Nobody covered it. Nobody tweeted about it. And that's exactly why they're winning.Plus, we sit down with the co-founders of Milly Pepper, the brand revolutionizing a common spice into a premium experience through direct sourcing, freshness, and storytelling.This week on Unpackaged Goods:Since 2022: Voortman ($305M). Sahale ($34M). Brownie Brittle. Now Tillamook Country Smoker. Second Nature Brands is quietly building one of the largest independent snack platforms in America through disciplined M&A — and...
2026-06-17
49 min
Unpackaged Goods
Three Dairy Giants All Buying Functional Nutrition, Salt & Straw's $200M Exit, and David's $90 Ice Cream | Unpackaged Goods
The three largest dairy companies in Europe are all acquiring functional nutrition brands in the same year. Over $2 billion in deals in two weeks. And David sold protein ice cream for $90 a six-pack and sold out in 28 minutes.This week on Unpackaged Goods:Nestlé is buying yfood at €450M — first acquisition under the new CEO. Lactalis acquired Protein Works at $75M in sales. Danone already bought Huel for $1.15B. Three dairy giants, three functional nutrition acquisitions, same year. Traditional dairy is flat. Functional nutrition is growing. They have the manufacturing and distribution. They don't have the b...
2026-06-09
23 min
Unpackaged Goods
Puig-Estée Collapses, Jams Lands the NFL, and the Most Famous Athlete on Earth Couldn't Save His Brand
The $40 billion beauty mega merger is dead. Lionel Messi's hydration brand shuttered. And a PB&J brand with zero celebrity co-founders just became the official PB&J of the NFL.This week on Unpackaged Goods:Puig and Estée Lauder merger talks ended without a deal. We tracked this for over a month — exploratory talks to serious conversations to founding families at the table to nothing. Governance killed it. Both families wanted control. Neither would cede it. The biggest missed opportunity in beauty this decade.Mas+ by Messi is shutting down after two yea...
2026-05-28
15 min
Unpackaged Goods
She Started With $5K. Now It's Worth $600M. Plus BTS, BERO, and Why Quiet Compounding Builds Empires
A woman started a granola brand with $5,000. Seventeen years later it might sell for $600 million. In the same week, BTS launched 30 products at Walmart on day one. Two playbooks. Both might work. But only one was built to last regardless of whether the founder stays famous.This week on Unpackaged Goods:Purely Elizabeth exploring a $600M sale — founded in 2009 with $5K in savings by holistic nutrition counselor Elizabeth Stein. Over $200M in revenue across 100,000+ doors. No VC at the start. No celebrity. No viral moment. The anti-velocity story in a market obsessed with speed.
2026-04-30
18 min
Unpackaged Goods
Unilever's $1.2B War Chest Deploys, David's Lawsuit Dropped, and $1M in 5 Minutes
Two weeks ago I said every beauty and wellness founder should have their deal room ready. This week Unilever spent $1.2 billion on a supplement brand that didn't exist three years ago. Called it.This week on Unpackaged Goods:Unilever acquired Grüns for $1.2 billion — its first acquisition since merging food with McCormick and pocketing $15.7 billion in cash. Founded in 2023, Grüns scaled to $300M ARR in under three years, ships 10 million gummies daily, and has 95% repeat usage at 4-6x per week. Unilever didn't buy a supplement brand. They bought a daily habit. And they stil...
2026-04-22
17 min
Unpackaged Goods
The Co-Founder of Hims & Hers Is Back — And She's Reinventing Coffee Syrup | Interview with POCA Founders + CPG News
She co-founded Hims & Hers in 2017 and helped build it into a $4 billion telehealth company. Now Hilary Coles is back — and she's coming for your morning coffee.This week on Unpackaged Goods, I sit down with Hilary Coles and Emily Boschwitz, the co-founders of POCA — portable, zero-sugar coffee and matcha syrups that are reinventing how we flavor our drinks. Hilary co-founded Hims & Hers and built out their physical products and brand. Emily was their first marketing hire. Together, they watched wellness overtake big pharma by 4x over the last decade and decided the next frontier was the one vice...
2026-04-07
47 min
Unpackaged Goods
$4B Supplements, $1.15B Meal Shakes, and the Biggest Food Deal in Years
Every major story this week is about deciding what you want to be when you grow up.McCormick and Unilever are in talks to merge food divisions — Hellmann's, Knorr, Cholula, Frank's Red Hot under one roof in a deal worth tens of billions. Danone paid $1.15 billion for Huel because meal replacement was a billion-dollar category all along. L Catterton is shopping Thorne for up to $4 billion after buying it for $680M three years ago — the most impressive PE flip in wellness history. Sazerac acquired Dirty Shirley after 934% sales growth. And Glossier is closing 9 of 12 stores to focus on h...
2026-03-26
18 min
Unpackaged Goods
$530M in Firepower, PepsiCo Enters the Chat, and Clooney's Back | EP 019
The firepower is real this week. David Protein gets hit with a class action lawsuit claiming 83% more calories than labeled — but the internet completely missed the science. Coefficient Capital closes $530M across two funds. PepsiCo launches meat sticks and proves they read the Bain insurgent brands report. Hims & Hers goes from GLP-1 victim to GLP-1 distributor in 14 days. George Clooney applies the Casamigos formula to non-alc beer. Monster quietly launches FLRT to chase the female energy consumer. And Once Upon a Farm posts 30% revenue growth — then watches the stock drop 20%. This is the episode that explains why your moat isn...
2026-03-18
26 min
Unpackaged Goods
This Couscous Has More Protein Than Chicken | Bar from BoostCous | Unpackaged Goods EP 018
This week I sit down with Bar, the founder of BoostCous — a gluten-free couscous packed with protein and fiber that's rethinking one of the most overlooked staples in the grocery aisle. We talk about how he came up with the concept, the challenges of reformulating a centuries-old product, and what it takes to build a better-for-you brand in a category nobody's innovating in.This week in CPG news: 🔹 Hims & Hers drops $1.15B on Australian digital health platform Eucalyptus 🔹 Bain Capital shops a $3B dessert empire 🔹 Nestlé officially exits ice cream after decades of trying 🔹 Happy Dad dominates D...
2026-02-27
57 min
Unpackaged Goods
Jake Shane's C-Suite Takeover + Kraft Heinz's $600M Plot Twist
This week the business world officially lost its mind. A TikTok creator became Chief Creative Officer of a German candy company, Kraft Heinz reversed a billion-dollar corporate split to invest $600M in growth, and someone created probiotics that flush forever chemicals from your body.In this episode:[0:00-2:00] Intro: Are We Living in a Simulation? When TikTok creators become C-suite executives and legacy giants reverse course on major restructuring, traditional business rules are officially dead.[2:00-8:00] The Creator Economy Takeover Jake Shane's appointment as Katjes CCO signals...
2026-02-18
26 min
Unpackaged Goods
Willie Nelson's $80M Cannabis Empire + $400M Barbecue Sauce
This week the CPG world officially lost its mind. Willie Nelson built an $80 million cannabis beverage empire in under 12 months, someone paid $400 million for barbecue sauce, and a baby food company is now trading on the NYSE next to Apple and Tesla.In this episode:[0:00-6:00] The Week CPG Broke RealityOnce Upon a Farm's $198M NYSE debut proves baby food is Wall Street materialWillie Nelson's $80M cannabis run rate validates authentic celebrity brandsMarzetti's $400M Bachan's acquisition signals ethnic condiments are institutional assets[6:00-12:00] The Funding Frenzy Continues
2026-02-12
28 min
Unpackaged Goods
From Poker Player Oats to Artisan Challah: 5 Humans Behind the Hustle
This week I took over The Shelf NYC for a special edition of "The Humans Behind the Hustle" - diving deep into the stories of five incredible food founders who are building authentic brands through relentless execution and genuine passion.In this episode:[0:00-29:00] This Week's CPG ChaosFormer poker player Brian Tate raises $45M for Oats Overnight after hitting $200M revenueBen Stiller's distribution-first soda strategy proves celebrity brands can workOnce Upon a Farm kicks off $200M+ IPO roadshow for premium kids' nutritionAmazon abandons all grocery stores except Whole Foods...
2026-02-04
37 min
Unpackaged Goods
$10M for Alcoholic Gatorade + Michael Zabar's Coffee Shop Revolution
This week in CPG was absolute chaos. Tom Brady's selling protein powder, Beyond Meat launched beverages, and someone raised $10 million for alcoholic sports drinks that taste like Gatorade. Categories officially don't exist anymore.In this episode:[0:00-25:00] This Week's CPG MadnessSpikedAde's brilliant $10M sports drink cocktail thesisTom Brady and Mike Repole's NOBULL nutrition expansionBeyond Meat's desperate beverage pivot$110M+ in M&A deals including Kroger's strategic acquisitionsAG1's Vitamin Shoppe conquest and Target's premium food accelerationWhy category convergence is accelerating exponentially[25:00-60:00] Michael Zabar Interview - Building...
2026-01-22
58 min
Unpackaged Goods
Why Cottage Cheese Is Worth More Than Your Startup & THC Infiltrates Grocery Stores
Episode 12: The $500 Million Cottage Cheese EconomyL Catterton just valued cottage cheese at half a billion dollars. Sprouts put THC drinks next to kombucha. Parents paid $15M to hide vegetables in waffles. And someone put mushrooms in fake martinis. Welcome to CPG in 2026.IN THIS EPISODE:[2:30] - Why Good Culture's $500M+ valuation actually makes sense [10:30] - How Sprouts just legitimized the entire THC beverage category [17:30] - The hidden vegetable economy and why parents will pay anything [23:30] - Zero-proof cocktails get functional (because of course they do) [28:30] - Rapid fire...
2026-01-13
24 min
Unpackaged Goods
Australia Buys California & Other 2026 CPG Shockers
Unpackaged Goods Episode 11: The $200 Frying Pan EconomyWelcome to 2026, where your cookware costs more than your groceries and the Poppi founder is already building his next billion-dollar brand.In this week's episode, we break down:🚀 The Poppi Playbook 2.0: Why Stephen Ellsworth immediately joined DropOut Companies after his $2B PepsiCo exit to launch Bronco breakfast sandwiches (and why Tyson should be terrified)🌏 Australia Buys California: The $173.5M Cobram Estate acquisition that just changed your olive oil forever - and what it signals about agricultural imperialism💊
2026-01-07
25 min
Unpackaged Goods
Why $490M Is Better Than $700M + L'Oreal's Billion Euro License Problem
In Episode 10 of Unpackaged Goods, we correct last week's mistake: Reuters revised the BeatBox acquisition to $490 million for 85% (not $700 million outright). The real numbers tell an even better story about discipline returning to CPG M&A – AB InBev paying just 1.4x retail sales with a smart earnout structure.Then we explore L'Oreal's interest in acquiring Armani Beauty – a €1.5 billion business they already operate under license until 2050. Why buy what you already run? Because ownership beats renting, even with 25 years left on the lease.We also celebrate Borough Broth's £7.5 million raise after 9 years of bootstrapping to £10 million...
2025-12-09
22 min
Unpackaged Goods
BeatBox's $700M Exit, Suja's IPO Gamble & Why Every Fund Just Raised Hundreds of Millions
In Episode 9 of Unpackaged Goods, we unpack Anheuser-Busch's $700 million acquisition of BeatBox Beverages – a surprisingly rational 2.8x revenue multiple that signals discipline returning to CPG M&A. Plus, Suja Life's bold IPO filing tests whether Wall Street is ready for another juice story (spoiler: they better have a platform pitch).Then we dive into the great fund raising bonanza of 2025:Monogram Capital: $350M for Fund III ($1.75B AUM)Prelude Growth: $600M after scoring exits from PHLUR and 8GreensWhy every fund is suddenly flush with LP capital againWhat this means for CPG valuations going forwardOther st...
2025-11-25
15 min
Unpackaged Goods
$49B for Band-Aids + Dirty Gut's No-BS Approach to Digestive Health
In Episode 8 of Unpackaged Goods, we unpack the biggest CPG deal of the decade: Kimberly-Clark's $49 billion acquisition of Kenvue (Tylenol, Band-Aid, Neutrogena). Plus, Mid-Day Squares proves you don't need venture capital to scale, announcing plans to triple manufacturing capacity using cash flow and debt.Then, Daniel from Dirty Gut joins us to discuss:Why he named his gut health brand "Dirty Gut" instead of something safeBuilding an education-first supplement brand that actually talks about poopThe Gut Reset Kit system approach vs. single supplementsCompeting with $100M-funded wellness brands on a bootstrap budgetMaking digestive health conversations mainstream (and...
2025-11-08
37 min
Unpackaged Goods
Djokovic Makes Popcorn, Recess Raises $30M & Stesh Founders on Taking Pistachio Butter Luxury
In Episode 7 of Unpackaged Goods, we cover the biggest moves in CPG this week, including Recess's $30M Series B as they expand beyond CBD, Fruitist's $150M raise at $400M revenue, and Target's aggressive push into wellness shots.Then, we sit down with the founders of Stesh to discuss how they're revolutionizing the nut butter category with premium California pistachio butter. We explore:Building a luxury brand in a commodity categoryThe challenges of pistachio sourcing and productionConverting consumers at premium price pointsTheir vision for expanding beyond traditional nut buttersPlus: A critical segment on t...
2025-11-03
36 min
Unpackaged Goods
Is Your Protein Powder Toxic? Plus LVMH Exits Fenty & Grüns Hits $300M
In Episode 6 of Unpackaged Goods, Jonathan tackles this week's viral Consumer Reports article about heavy metals in protein powder - and explains why the fear-mongering doesn't match the science.This week's major moves:LVMH explores exit from Fenty Beauty ($450M in sales)Grüns crosses $300M in revenue while staying profitableAdvent seeks $2B for luxury fragrance brandsUnilever's $9B ice cream spinoff delayed by shutdownCarbone Fine Food expands to simmer sauces near $100M markPlus: A fact-based breakdown of the protein powder controversy. We compare actual heavy metal levels to everyday foods, explain why California Prop 65 i...
2025-10-24
29 min
Unpackaged Goods
Trelli Health: Reimagining Medicine Cabinets & Why Protein Pop-Tarts Exist
In Episode 5 of Unpackaged Goods, Jonathan covers the week's biggest CPG moves including BUILT Bar's potential sale, Sprinter Spirits' $4M raise, and why luxury butter needs venture funding.Then, the founder of Trelli Health shares their mission to create cleaner alternatives to everyday medicines. We discuss:Building plant-based alternatives to Tylenol, cold medicine, and IBS reliefWhy the OTC medicine aisle hasn't innovated in decadesThe challenges of competing with pharmaceutical giantsCreating trust in a category dominated by legacy brandsTheir vision for the future of wellness medicinePlus: Pop-Tarts adds protein, someone put creatine in a candy...
2025-10-17
41 min
Unpackaged Goods
PRIME Drops 77%, Flow Water Dies & Whole Foods 2026 Trends (Solo Episode)
In this solo episode of Unpackaged Goods, Jonathan breaks down the week's biggest CPG collapses, comebacks, and contradictions. We analyze PRIME's staggering fall from $1.3B to $300M, Flow Water's receivership, and why DUDE Wipes is somehow crushing it at $130M.This week's stories:Flow Water and Uncle Nearest's financial troublesPRIME's 77% sales collapse (what happens when hype dies)Alec's Ice Cream raises $11M for A2 dairy expansionDeath Wish Coffee vs. Liquid Death legal battleMars/Kellanova's $36B merger gets EU approvalPlus: I break down Whole Foods' 2026 trend predictions (beef fat is trendy now?) and share my...
2025-10-10
36 min
Unpackaged Goods
Byte'm Brownie Bites: College Roommates to CPG Success & Once Upon a Farm's IPO
In Episode 3 of Unpackaged Goods, Jonathan breaks down Once Upon a Farm's IPO filing, Smucker's protein-powered PB&J launch, and why everyone's putting weird stuff in non-alcoholic beer.Then, the founders of Byte'm Brownie Bites share their journey from college best friends to CPG entrepreneurs. We discuss:Building a brownie brand on pure nostalgiaWhy they refused to make "healthy" browniesScaling from dorm room to retail shelvesThe power of friendship in businessTheir advice for college students with CPG dreamsPlus: Joyride beats Skittles at Target, PRIME sales collapse 50%, and someone made kratom beer (yes, really).
2025-10-03
51 min
Unpackaged Goods
Grace Finerman (Date Smarter): From TV News to Date Powder Chocolates & Tito's Historic First Buy
In Episode 2 of Unpackaged Goods, Jonathan breaks down the week's biggest CPG moves including Tito's historic first acquisition (LALO Tequila), Heineken's $3.2B infrastructure play, and why an NFL quarterback is investing in jumbo blueberries.Then, Grace Finerman, founder of Date Smarter, shares her journey from TV news anchor to CPG founder. We discuss:How 3 AM wake-up calls led her to discover date powderBuilding a better-for-you candy brand that actually tastes goodCreating chocolate caramels with natural ingredientsThe challenges of launching in the crowded healthy candy spaceHer transition from telling stories on TV to building a brand story
2025-09-26
1h 24
Unpackaged Goods
Unpackaged Goods Ep 1: The Lucky OX: It wasn't just luck. Meet Kyle and Fane and hear about their journey from Zero to over 500 stores
In our premiere episode, The Lucky Ox reveals how they transformed nostalgic Asian flavors into a premium Asian beverage brand. We discuss their journey from working together at Nike, and Jonathan breaks down this week's biggest CPG news, including the founders of Ben & Jerry's stepping down and Alice mushroom chocolates raising $ 8 million.
2025-09-20
45 min
Private Equity 360
Corporate Transparency Act
The Corporate Transparency Act (CTA) will have a significant reporting and compliance impact on the private equity industry and their portfolio companies and it's a good bet that most private equity firms are not fully aware and certainly not prepared for the impact of this law and the significant penalties for non-compliances. In this episode of Private Equity 360, National Practice Leader Bob Woosley discusses the impact of the CTA on private equity firms with attorney Jonathan Wilson. We encourage our private equity firm clients and friends to become educated on the CTA and get prepared in 2023.
2023-01-12
18 min
Hymn Talk
24. Justin Deeter on Edwards and the Means of Grace – “My Worth is Not in What I Own”
By general consensus, Jonathan Edwards is the greatest theologian in American history. Edwards’ reflections and insights on the Christian life remain just as keen today as they were in the 18th century. Time would fail to tell of all the ways he has impacted the church for good. In this episode, Zack welcomes Justin Deeter to discuss Jonathan Edwards’ life and legacy. They consider Edwards’ thoughts and impact on the First Great Awakening, Christian joy, and corporate worship. They also discuss the Getty hymn “My Worth is Not in What I Own.” Justin Deeter is the Lead Pastor of...
2021-01-20
20 min
Culture of Compliance
Global Mobility: What are the Compliance Risks?
With employees working remotely as the norm, many have opted to shift their work location to a place far from the office. This could have tax implications for both the employer and employee. Sabrina Serafin interviews Jonathan Clark and Kristin Popp, tax experts with Frazier & Deeter. Our experts explain what is global mobility and how to comply with tax rules when working remotely.
2020-12-15
14 min
Private Equity 360
Lift Out Strategy: A Case Study
As previewed at the 2020 Institutional Limited Partners Association (ILPA) Annual Summit, this case study delves into the strategy of "lifting out" a private equity firm's back office and bringing that team into a third-party administrator. National Practice Leader, Bob Woosley discusses this strategy with FD Fund Administration CEO, Thomas DiEgidio, and FD fund Administration Principals, Andrew Huss and Jonathan Haidet who successfully joined the firm as a result of a lift out. Watch now: https://www.fd-fa.com/videos/private-equity-360-lift-out/
2020-11-17
21 min
Untangling the Technical
UK COVID-19 Update – Changes to Furlough Arrangements and Wage Cost Claims
The UK Government has released further guidance on how employers should prepare for changes to the UK Job Retention Scheme from 1 July 2020. In this podcast, Mike Whitacre interviews Jonathan Clark, a Tax Director in Frazier & Deeter’s London office, who discusses the new flexible furlough arrangement and how employers will need to calculate their monthly wage cost claims in conjunction with the tapering of the furlough scheme. Learn More: https://www.gov.uk/government/collections/coronavirus-job-retention-scheme
2020-06-17
15 min
Untangling the Technical
UK COVID-19 Relief: Employment Tax and Global Mobility
Continuing our discussion of COVID-19 relief for UK businesses, Mike Whitacre interviews Jonathan Clark, Director in Frazier & Deeter’s London office. Listen now for information on UK employee tax assistance and issues regarding global mobility. Frazier & Deeter UK: https://www.frazierdeeter.co.uk/ Frazier & Deeter US: https://www.frazierdeeter.com/
2020-04-13
19 min
Untangling the Technical
UK COVID-19 Relief Measures
The UK Government has announced relief measures to help both individuals and business impacted by COVID-19. In this episode, Mike Whitacre interviews Jonathan Clark, a Tax Director in Frazier & Deeter’s London office. Listen now for an overview of the measures and steps you or your business can take now. Frazier & Deeter UK: https://www.frazierdeeter.co.uk/ Frazier & Deeter US: https://www.frazierdeeter.com/
2020-04-06
16 min