Shows
Strike GoldBuilding & Nurturing 250k Loving Users on an Online Community, BOOM25!This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement.
Boom25’s Head of business development Yaniv Rozen and head of marketing, Avinoam Abramowitz join us to talk about the journey to disrupt the UK cashback market and finding their early-stage channel market fit.
Boom 25 is an Israeli-based UK focused startup that’s revolutionizing the CashBack market by emphasizing the user experience and user relationship.
In our talk, we discuss the challenges of building a company in an i...2020-05-131h 02
Strike GoldHow did Ahrefs get 250k organic visits a month?In this week’s episode of Strike Gold, we speak with Joshua Hardwick, head of content at Ahrefs, a company that develops SEO tools and resources to grow your search traffic. Our conversation well left us speechless!
This episode is little the antichrist of the growth hacking bible - but a very interesting lesson in making brave marketing choices.2020-02-1742 min
Strike GoldCustomer Development with the Founder of Headliner AppIn this week’s episode of Strike Gold, we speak with Oliver Wellington the Co-Founder of Headliner.app.
Even though Headliner.app is already a well-known marketing tool for podcasters the company’s co-founder Oliver Wellington believes they aren’t at Product Market Fit yet.
As some of the top products in the world, Headliner.app was born as a side project. The team has been working together over a decade, sold the previous company they collaborated on and in the last two year, have been working on the best marketing tool suite for podcas...2020-02-031h 03
Strike GoldBranding, Sales & Marketing, Gong.io’s VP Marketing Shares Extraordinary Insights.In this week’s episode of Strike Gold, we speak with Udi Ledergor is the VP marketing at Gong.io.
If you’re unfamiliar with Gong, they have raised over 68 million dollars to help sales leaders succeed by understanding their conversation with the customer and get them to revenue success using AI and conversation analytics.
Just so you get how on-it Udi is, on his first day at Gong he has already created an ebook, created a landing page, got a database and built a successful email outreach campaign offering the ebook. Like a great stea...2020-01-201h 07
Strike GoldMarketing insights from the top B2C VC in Israel!This episode is different. On so many levels.
For instance, we usually interview founders/marketers/growth functions within startups. This time, we have Daniel (Danny) Cohen, a general partner at Viola Ventures. Yup, we’re going to the investor's side.
It’s also not an ordinary episode because Danny Cohen is all but the ordinary investor type that comes to mind when you think “investors”
Being one of the outstanding B2C investors in Israel, his investment interests include Consumer Internet, e-Commerce and Digital Media. He serves on the board of Lucky Fish, Playbuzz...2020-01-061h 10
Strike GoldHow Honeybook perfected Influencer Marketing as a traction channelMartha Bitar is the head of business development at Honeybook, and she has a pretty in-depth and excellent user-advocate affiliate program case study to share.
If you’re unfamiliar With HoneyBook, it’s a Tel-Aviv-SF based startup that aims to make the life of freelancers and creatives that much more comfortable — from onboarding new clients, sending price quotes, time tracking, invoice and even charging their clients. It’s an all-in-one perfect suite for all of your freelance out there.
As head of Biz-Dev, Martha works with other companies to partner up to help growth. From product...2019-12-2357 min
Strike GoldHow Brian’s Dean improved Backlinko’s organic traffic by 80% (using one SEO tactic)If you’ve searched for “top SEO experts to follow” you’ve seen Brian Dean’s name for sure.
He is responsible for coining terms such as “The Content Roadshow technique”, “The Skyscraper technique” and more.
And on the first episode of our second season, The man behind Backlinko has joined us to talk about his latest case study on how he grew his organic traffic by 80% (roughly 1 million visitors a year).
In this episode you’ll learn Brians’ full case study process, why you should mix SEO and social optimized content in your calendar, how to...2019-12-0858 min
Strike GoldRunning a Survey, Learning the Truth & Improving Your Product!Running surveys and conducting user interviews are one of the most critical things you can do to ensure the health of your product and reaching product market fit.
Without product market fit - you can grow slowly, but not exponentially.
Last week, Jonathan and I decided to run a survey and get some real feedback on how what do our listeners feel about Strike Gold.
We wanted to understand what are the changes we can make that can get our listeners from liking us - to loving us and being more keen...2019-04-2244 minStrike GoldHow Storytelling can get you Clients, Funding & Fame! (With Donna Griffit)Donna Griffit is by far one of the best storytellers experts in the tech industry. period. full stop.
From turning executives’ Linkedin’s profile upside down to building pitch decks that get companies funded and compelling the stories that made some of the world’s most well-known companies skyrocket (and one spaceship) - she’s done it all. If you think I’m hyping our guest - you can just visit her website and break your finger while scrolling to what seems like an infinite scroll of testimonials.
In this episode, Donna shares why a good is...2019-04-151h 11Strike GoldDo you have what it takes to be a CMO? (With Efrat Fenigson)Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics.
From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to co-founding her latest initiative G-CMO, Efrat’s story is a combination of self development and amazing marketing insights.
In this episode you’ll learn:
How to start marketing in a niche market
The importance of really knowing your target audience
Why online surveys aren’t good enough when it comes...2019-04-081h 06Strike GoldHow Alex Katz turned Pornhub into a Cultural Phenomena!In this episode we have the co-founder of the creative agency Officer & Gentleman Alex Katz, talking about their creative process and working with one of their most unique clients - PornHub.
While Pornhub has become the standard name when it comes to talking about “porn sites”, their marketing is much more than that. The work Alex and his team has done with the site has turned watching porn from being a secret people are embraced about to a brand Kanye West reps for.
So how did Pornhub went from being “another porn aggreg...2019-03-251h 07Strike GoldHow Zappos Created a Company Structure where Innovation ThrivesJosh Levine works at Zappos.com at Brand Marketing and is responsible to help market Zappos's culture externally and help small startups and companies to grow their culture organically by uncovering what they are passionate about and their core values.
In this episode, Josh shares main lessons and insights from how Zappos operates and fosters a culture of innovation and experiments. He also shares the core values and tactics that help the company become really user-centric at scale.
In this episode you’ll learn:
...2019-03-181h 03Strike GoldHow Commun.it Hacked their way to 700k Active Users!Between super growth hacks and helping brands and governments fight fake news, Commun.it a bootstrap company has managed to grow to 700k users strong.
In this episode, Ran and Netanel, 2 of the company co-founders join us to talk about building a boostrap company, fake news and how they use processes, automation, and providing value to grow their company.
In this episode you’ll learn
- How fake news work on Twitter
- How Commun.it use Quora to generate leads using influencers
- Ho...2019-03-111h 22Strike GoldHow to scale up Facebook Ads (with Azriel from Ratz Pack Media)Managing Facebook ads at a scale is a whole different art than managing small budgeted campaigns.
Azriel’s Facebook Advertising agency has worked with over 100 client worldwide, including SaaS startups, eCommerce, brands and what not.
In this time, his agency has dealt with anything from zero to none- budgeted campaigns to large scale well over the 100K monthly budgets.
In this episode, Azriel shares his workflow to optimising funnels and shares tips on scaling up your Facebook campaigns (with strategies for both B2C & B2B)
...2019-03-031h 10Strike GoldUsing data to getting your A-ha Moment (With Otniel Ben Amara from Dojo BI).Making data drive decisions can be the difference between having your product completely fail and wining over the competition.
In this episode Otniel Ben Amara, data scientist & engineer. Co-founder of the Data Agency Dojo BI, stops by to talk to us about working with data to improve your product.
We talk about anything ranging from when should you hire your first data analysts and how to scale your team to how to query your data and finding your A-ha moment to reach product market fit.
2019-02-251h 16Strike GoldThe secrets to becoming a Technical Marketer! (Elad Levy)Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today.
In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer.
He also talks about the transition from being a “tactical” marketer to adopting a wider strategic marketing perspective, how to find marketing opportunities as a small marketing team and why you should refer to yourself as a small company and not a startup.
In...2019-02-171h 08Strike GoldSuper Bowl 2019 Commercials BreakdownDid you watch the Super Bowl? Of course you did. You wanted to see all those ads didn’t you?
In this episode , Roy & Jonathan (AKA “we”) go through the Super Bowl ads that made an impact on us - good (You did good Pampers!) and bad (yes, we’re looking at you TurboFax creepy ad!).
So what were the best commercials (and why) and who creeped us out? And who did we think just shows plain out disrespect to the legacy?
Yup, we talk about it all in the week’ episode.
...2019-02-111h 24Strike GoldGett Delivery Growing A company within a company (With Danielle Sharabi)Danielle Sharabi took over Gett Delivery's growth pretty early on in the product's lifetime. In the past few years, she dedicated her efforts to educate the private sector on using more 'same day' deliveries and finding the right product-market fit for the service.
In this episode, Danielle shares stories and tactics she in her 5 people team used to grow Gett Delivery. She talks about the pros and cons of building a ‘startup’ within a company, why brand matters from day one (and what it even means) and how thinking differently and being scrappy can help young comp...2019-02-041h 38Strike GoldBuilding a product-based community (With Magali Bursztyn)Magali Bursztyn, now a community manager at Waze and ex-Wix knows all about working with users who don’t only use your product, but love it and want to be a part of it.
In this episode she shares from her experience how to get user engaged into a community, how to create a culture where your users are a part of your product and you are a part of their lives and how to build a brand that is human and people care about.
Listen to...2019-01-201h 17Strike GoldWhy Strategy beats Tactics, with Yan Yanko!Yan (Yanko) Kotliarski is the VP digital at Atreo and one of the most well-known Performance marketers in Israel.
Over the past decade, Yan has worked with some (if not all?!) of the biggest brands in Israel, gives talks about Facebook ads and marketing campaign.
In this episode, Yan talks about how working in Atreo has brought his understanding of the importance of strategy to a whole new level, why the original message most B2B tech startups can limit their growth and how you should start thinking...2019-01-141h 19Strike GoldBuilding products for developers & lessons from Google, Slack & Twitch!building product for developers & lessons from Google, Slack & Twitch
Amir Shevat has definitely done some impressive things in his career.
From driving the Startup Ecosystem Development for Google
Being the director of developer’s relations for Slack (if you’re using any Slack integration - this is the man you should thank)
To his current role, where he is in-charge of building products and tools to enrich the developer’s experience for Twitch.
In this episode, Amir shares blows our mi...2019-01-071h 08Strike GoldThe process Monday.com uses to manage product growth!Michal Lupo is the Growth Product Manager of Monday.com’s , a visual project management platform that that helps you to Plan, organize and track projects in one visual collaborative space.
In this episode, Michal stops by to talk about the company’s growth processes, how they choose their focus KPI, ideate with the them and run the experimentations cycle to help growth their product’s retention and adoption rate.
You’ll get insights of how a fast growing company like Monday.com treats their growth, how its team...2018-12-3052 minStrike GoldHow to market to developers! (lessons from Coralogix)In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers.
If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an audience that is “allergic” to marketing and talks about understanding what your user really cares about.
He also shares insightful lessons on how to think different about your marketing (including your marketing stack and team structure), how to get your first big clients at an...2018-12-231h 35Strike GoldKey Insights we’ve learned from our podcast guests so far!In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. It’s been only about ten shows since we started interviewing guests, but man, did we learn a lot.
For us, every episode has tons of value, and they’re all worth getting back to and listen to it as a whole, but after having a few conversations about past guests, future guests and what made some of the episodes so darn good, we thought it’d be cool to share some of the things stuck with us.
We talk about building communit...2018-12-171h 03Strike GoldElementor’s journey to 1 Million users!In this episode Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users.
Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the 1# thing the company does continuously to grow it’s popularity and the its secret sauce to its success.2018-12-021h 29Strike GoldHow to get users to do what you want using “Choice Architecture”In this episode the Roy Bendor Cohen, founder of Q - Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process - can help us marketers and product people to drive user behaviour to here we want it to go.2018-11-251h 12Strike GoldHow to bootstrap your way to 22,000 usersIn this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users!
We’re talking about a company that didn’t raise any money - and on the first day of their beta launch already started making money. Before there was a pricing page!
Learn how an SEO agency spotted a better product opportunity, built a community around their product before even having a product, how they prioritize tasks to grow a SaaS business in a crowded market and what marketing channels actually work for them. They give...2018-11-051h 08Strike GoldHow to work with a Creative & get the Best Results.In this episode Roy Interviews Jonathan on what is the best way to work with a creative!
Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives.
They either confuse someone with a creative outlet as being a creative (designer, marketing person) or simply get the processes wrong.2018-10-2951 minStrike GoldCome learn from the Master of Influencer Marketing!In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals with Leonard Dicaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne.
He’s here on the show to talk about how he grew Hypr and signed with some of the world’s biggest brands.
BUT(!) he’s also here to explain exactly how to run a successful Influencer Marketing campaign. From setting goals, finding the right influencers, how to structure the deal and mor2018-10-2246 minStrike GoldHow this app got featured on the App store and at apple events! (at a $0 budget)In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the Apple Store’s devices.
If you’re thinking he spent millions of dollars - guess again. We’re talking near 0 budget.2018-10-141h 12Strike GoldHow F#%@ Up Nights went from an idea to sold out events!In today’s episode, Leora Golomb, founder of Fuckup Nights Israel stops by to talk about how to grow a community around an event (hint: it’s in the Why and Values), how to grow an event from 0 to hundreds of monthly attendees (budget free) and how to get A-list speakers to come to your events.2018-10-081h 09Strike GoldHow Yotpo Redesigned their Website & Improved Conversion by 93%! [Playbook]In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by 93%(!!!!).2018-10-0155 minStrike GoldHow to never run out of content ideas (Like ever!!!)In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog!2018-09-2442 minStrike GoldSteve Job’s marketing rules broken & Nike wins the jackpotIn this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’). We share insights on what you can learn from both of these gigantic brands and we go back to Steve Job’s key presentation tricks and how you can use them to build a better website.2018-09-1647 minStrike Gold[Outtake] Initiative Q, Does it Deserve the Hype?This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed other friend bring friend campaigns and the dues and don’ts that could help you build your own successful FBF Campaign.2018-09-1239 minStrike GoldHow to Market a Merch & Swag Company! [Brainstorming Session]In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation!
In this episode we cover:
- Going into the mind of your target audience
- How to stand out (and why it’s better than being better).
- Smart targeting strategies
- Why your ads should resonate what your target audience already has in mind
- How to use analytics to choose your marketing message and ad.
- Does your audience wants to make the...2018-09-0231 minStrike Gold[Top Secret] Our Instagram Framework to Gain 43k FollowersIn this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged followers. From setup, strategy to tactics. As "Jon Kahnery" takes notes.2018-08-2648 minStrike GoldSince When Do Pop-Tarts® Bite Back?In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s the ROI of people’s attention span!
In this episode we cover:
Roy Povarchik tries to Master follower engagement on Instagram stories
Jonathan‘s been stealing lunches from our sponsors kitchen and creating more engagement on his contact
Do brands need to stay politically correct?
Is the value of peoples attention span more valuable than gold?
Why should let your values lead your branding and create authentic marketing
Bambi versus Lion King
The Kardashian’s
What d...2018-08-1955 minStrike GoldIs Influencer Marketing Just a SHAM!?In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet?
In this episode we talk about:
-Is influencer marketing real or is it just the sham?
- what it takes to create an impact with influencer marketing (and what are the common mistakes)
- What is the one metric you should care about when choosing the influencer
- Are Brand rivalries is it worth doing?
- What is...2018-08-1254 minStrike GoldThe Talk - The Birds the Bees & the Leads.In this episode, we have a special guest Ilana Fass!
We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.2018-08-0558 minStrike GoldHow to steal Creative like a Boss!In this episode all Jonathan’s clients are obsessed with Lemonade & Dollar Shave Club!
We talk about why companies should focus on the creative process and not the outcome, and what happens when your company DNA is rotten.2018-07-2944 minStrike GoldIs Brand Narrative as addictive as cocaine?In this episode, we discuss what does “narrative is the new branding” even means(?), and how would you increase sales of a well established urban branded beer at the new locations across the country. Also, some damn dark predictions about the future of VR and Social Media.2018-07-2255 minStrike GoldBuild My Funky Website White BoyIn this episode, Jonathan tricks Roy into giving him free branding & content planning advice to help him build his website.
[Sorry for the echo - we'll be moving to a real podcast studio - and then the sound will kick ass. Promise...]
We cover how most personal brands, freelancers, and small-medium business over-complicate things when building their own sites and what they should actually take into consideration when building their website.
We cover the 4 core-principles (or questions?) you need to ask yourself when planning your site's content and basically how to unfuck and unstuck yourself.
Jonathan claims he now knows...2018-07-0540 min