Shows
GTM AI Podcast with Coach K and Jonathan MossExploring the future of Sales and AI with Sami Rejebwww.aibusinessnetwork.ai
www.gtmaiacademy.com
Sami Rejeb is no stranger to transformative technology. With over 20 years of experience in revenue management, he's seen the sector evolve from manual operations to dynamic, AI-driven systems. His journey began as a CRM consultant at KPMG, followed by roles such as Customer Care Director for a mobile operator, Head of Value Selling for Oracle in the EMEA region, and managing RevOps for Salesforce in the Nordics. These experiences, filled with challenges and successes, motivated him to leverage AI to address the key issues revenue leaders face today.
2025-05-0725 min
GTM AI Podcast with Coach K and Jonathan MossIdentifying, Optimizing, Maximizing Revenue with AIwww.gtmaiacademy.com
www.aibusinessnetwork.ai
www.loyee.ai
Join Coach K, also known as Jonathan Kvarfordt, in an engaging episode of the GTM AI Podcast featuring Dr. Desiree. They discuss Dr. Desiree's impressive journey from Macho Akia to Germany and the US, her entrepreneurial ventures, and her deep expertise in financial economics and AI. Dr. Desiree shares insights into her current work at Loyee.ai, an innovative company revolutionizing sales and marketing through AI and machine learning. Learn how Loyee.ai helps businesses refine their Ideal Customer Profiles (ICPs), enhance lead quality, and optimize...2025-04-2934 min
GTM AI Podcast with Coach K and Jonathan MossTHE FUTURE OF HIRING: AI AND HUMAN INSIGHT WITH Gary Schwake of Sparkhirewww.aibusinessnetwork.aiwww.gtmaiacademy.comwww.sparkhire.comIn the latest episode of the GTM AI Podcast, I got into an amazing discussion with Gary Schwake from Spark Hire, Inc. , a leading provider of hiring solutions for people-powered organizations. Their conversation explores the intersection of AI within the go-to-market (GTM) strategy and the hiring process, examining how AI can serve as a transformative tool rather than a mere technological novelty.The Spark Hire StoryWhen asked about Spark Hire, Gary enthusiastically explains...2025-04-2329 min
GTM AI Podcast with Coach K and Jonathan MossAI Strategy and Adoption Unlocking AI's Potential in Businesswww.aibusinessnetwork.aiwww.gtmaiacademy.comDaniel Beecham: https://www.linkedin.com/in/daniel-beecham/In a rapidly evolving world where artificial intelligence (AI) is reshaping industries and redefining job roles, understanding the nuances of AI implementation and adoption is crucial. In this enlightening podcast, I got to dig in with Daniel Beecham a fellow Founding Member of the AI Circle. We got into the intricacies of AI strategy, the challenges of adoption, and the exciting prospects for 2025.Meeting Daniel Beecham: AI Pro and AdvocateDaniel's journey from a biomedical...2025-04-1633 min
GTM AI Podcast with Coach K and Jonathan MossDramatic Shift and Impact of AI on Business and Go To Marketwww.aibusinessnetwork.aiwww.gtmaiacademy.comwww.winningbydesign.comDRAMATIC SHIFT AND IMPACT OF AI ON BUSINESS AND GO TO MARKETToday hosted by Jonathan Moss we are thrilled to have Jacco van der Kooij the Founder of Winning by Design on to join us and talk about our favorite topic ;)Jonathan kicks off the conversation by highlighting the recent shifts in the go-to-market landscape. Over the past few years, businesses have transitioned from a "growth at all costs" mentality to emphasizing profitable, efficient growth. This shift coincides with...2025-04-0851 min
GTM AI Podcast with Coach K and Jonathan MossExploring AI in Email & Communications to increase revenue with Luella.AI CEO Mustafa Saaedwww.aibusinessnetwork.aiwww.gtmaiacademy.comhttps://www.luella.ai/https://www.linkedin.com/in/mustafasaeed/Good morning, good evening, or good afternoon—whenever you find yourself diving into this exploration of AI and business technology. I am excited to dive deep into the world of AI-driven communication innovations with Mustafa Saeed, CEO and co-founder of Luella.AI.The Genesis of Luella AIMeeting Mustafa was like meeting a force of nature in the tech world. His story begins with a YouTube channel that funded his university ed...2025-04-0124 min
GTM AI Podcast with Coach K and Jonathan MossAI Metrics that Win Deals and Unlock Sales Performancewww.aibusinessnetwork.aiwww.gtmaiacademy.comFor FrontRace www.frontrace.comIn this episode of the GTM AI Podcast, host Jonathan Kvarfordt, also known as Coach K, is joined by Jack Siney from FrontRace. They dive deep into Jack's unique career journey, his transition from working with the Navy to entrepreneurship, and how he came to build his current company, FrontRace. Jack elaborates on how FrontRace helps companies effectively manage and analyze large datasets using AI, enabling better decision-making and operational efficiency. The conversation also touches upon the changes in sales...2025-03-2531 min
Selling the CloudAI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 2Selling the Cloud – Part 2: AI’s Role in Sales Transformation with Jonathan KvarfordtIn Part 2 of our deep dive with Jonathan Kvarfordt (Momentum.io), we explore the next frontier of AI in sales, from orchestration vs. automation to the future of CRM and how AI is reshaping the role of sellers.Key Takeaways:From Automation to Orchestration – Why simply automating sales isn’t enough anymoreWhere to Start with AI – How revenue leaders should identify gaps before adding AI to the mixThe Future of CRM – Is AI making traditional sales systems obsolete?Sales Enablement in an AI World...2025-03-1925 min
GTM AI Podcast with Coach K and Jonathan MossKey Strategies for Integrating AI in Business Operations with Paul Gloverwww.aibusinessnetwork.ai www.gtmaiacademy.comHad a blast on the GTM AI Podcast with Paul Glover. As a tech enthusiast and a principal consultant at Burendo, Paul shares his profound understanding of AI's role in enhancing business processes, and I'm eager to share our dialogue with you.Discovering AI's PotentialFrom tech beginnings as a business analyst to becoming a luminary in AI, Paul Glover has a rich story. He started exploring AI by viewing interactions with large language models as microservices, each contributing to the broader value in business settings. His...2025-03-1825 min
Selling the CloudAI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 1In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson dive deep into one of the most transformative shifts in sales and go-to-market strategies: how AI is revolutionizing the way businesses uncover hidden data, orchestrate sales motions, and accelerate revenue growth.Joining them is Jonathan Kvarfordt, Head of Go-to-Market Growth at Momentum.io, an industry leader in AI-powered revenue intelligence. Jonathan is a recognized expert in AI-driven sales strategy, founder of the GTM AI Academy, and a top LinkedIn voice in breaking down AI for sales, marketing, and GTM leaders.2025-03-1225 min
GTM AI Podcast with Coach K and Jonathan MossThe Art and Science of AI Implementation with Reuben Bailonwww.aibusinessnetwork.aiwww.gtmaiacademy.comFor more from Reuben Bailon: https://www.linkedin.com/in/reubenbailon/In this episode of the GTM AI podcast, Coach K hosts AI specialist Reuben Bailon to discuss the critical steps for successful AI implementation in businesses. Reuben emphasizes the importance of understanding business objectives, defining specific problems, and aligning on clear goals to ensure project success. He shares his personal journey into AI, which began with a passion for smarter tools and led to a focus on machine learning and generative AI. Through...2025-03-1233 min
The State of Sales EnablementThe SPARE Method with April Petrey | InterviewHow do you build a scalable, effective sales process—without overcomplicating it?In this episode of The State of Sales Enablement, Coach K (Jonathan Kvarfordt) sits down with April Petrey, sales enablement consultant and creator of the SPARE Method, to talk about building minimum viable sales processes and onboarding programs for fast-growing businesses.What you’ll learn in this episode:✅ The SPARE Method – A framework for scalable, resource-light sales processes✅ Why alignment across sales, marketing, and product is critical for growth✅ The importance of exit criteria and why most sales proces...2025-03-0538 min
GTM AI Podcast with Coach K and Jonathan MossAI, Influence, and the Future of Brand Growth with Joy CEO of Markable.aiwww.gtmaiacademy.com www.aibusinessnetwork.aiTo find Joy you can go to:www.markable.ai https://www.linkedin.com/in/joy-tang-markable/Join Coach K as he interviews Joy Tan, the CEO of Markable, who shares her compelling journey from China to the U.S., as a math prodigy attending MIT, to her experiences in high-frequency trading, and finally, her current role in utilizing AI to empower social media influencers. From personal stories to professional insights, this conversation covers Joy's entrepreneurial spirit, her impactful use of AI in recognizing products in media, and...2025-03-0424 min
The State of Sales EnablementAI Enablement with Jonathan "Coach K" Kvarfordt | InterviewIn this special episode of The State of Sales Enablement, Felix Krueger flips the script and welcomes the show’s own co-host, Jonathan Kvarfordt (Coach K), to the other side of the mic. Known for his deep insights into AI, sales enablement, and go-to-market strategies, Coach K shares his vision for AI in sales, the evolution of AI agents, and the intersection of human connection and automation.We dive into his latest role as Head of GTM Growth at Momentum, the launch of the AI Business Network, and how AI is reshaping everything from customer interactions to sa...2025-02-2538 min
GTM AI Podcast with Coach K and Jonathan MossThe Year of the AI Agent: How Thynk.ai is Revolutionizing Saleswww.gtmaiacademy.com www.aibusinessnetwork.ai www.thynk.aiThe Year of the AI Agent: How Thynk.ai is Revolutionizing SalesIn my latest GTM AI Podcast episode, I reconnected with John Long and Dane Oborn, longtime friends and co-founders of Thynk.AI Their journey from sales professionals to AI innovators is remarkable - after experiencing the frustrations of inefficient sales processes firsthand, they've built a solution that's changing the game. Thynk.ai has developed autonomous AI agents that handle the entire pre-sales process from prospecting to discovery, solving a problem every GTM leader...2025-02-2528 min
The Revenue InsidersGTM AI: 300+ AI Tools Demoed - Coach K's Insights (Jonathan Kvarfordt)Jonathan Kvarfordt (aka Coach K), a leading expert in go-to-market AI, joins The Revenue Insiders to discuss the transformative impact of AI on sales."We're building airplanes with technology we've never had before," says Coach K, emphasizing the need to rethink the traditional sales process.Discover how AI agents are automating entire go-to-market functions, the essential skills salespeople need to thrive in this new era, and why it's time to embrace new possibilities."AI frees us up to do less of the things that aren't really human anyways, and gives us more space...2025-02-2436 min
Inside: Sales EnablementISEs3 Ep20: Sheevaun Thatcher - Gaining Gravitas from the Get-GoWe’re thrilled to announce the release of the grand finale of Inside Sales Enablement Season 3, featuring none other than Sheevaun Thatcher, the Godmother of the global Enablement community, whose fun-lovin fancy shoes, servant's heart, and ear-to-ear smile have brightened every Enablement Society Experience from the very beginning. 🎙️ In This Episode:True Enablement Identity: Discover Sheevaun’s take on the evolution from Sales to Revenue Enablement and why she believes in redefining enablement as a holistic go-to-market growth strategy.AI’s Role in Enablement: Uncover the transformative potential of AI tools in enablement processes, and why prompt engi...2025-02-2031 min
GTM AI Podcast with Coach K and Jonathan MossMastering Sales with AI: Strategies for Effective Coaching & Revenue Growthwww.gtmaiacademy.com www.aibusinessnetwork.aiIn the ever-evolving landscape of sales, artificial intelligence (AI) has emerged as a pivotal tool for redefining how companies operate. Recently, on the GTMAI podcast, Jonathan Moss interviewed 🚀 Victor Adefuye co-founder and CEO of Dana Consulting (NYC) to explore how AI is revolutionizing the sales industry. Below, we delve into the conversation, capturing Victor's insights on training, coaching, forecasting, and more.AI: A Catalyst for Sales EfficiencyVictor opened the discussion by highlighting a key area of inefficiency in sales: the gap between training and actionable results. He...2025-02-1838 min
Inside: Sales EnablementISEs3 Ep19: Jen Marie Jacober - SES O.G.We're thrilled to bring you episode 19 of Inside Sales Enablement, Season 3 - Enablement History, featuring the one and only SES O.G. Jen Marie Jacober, or as some of you might know her, Bacon. Join us as we dive deep into the origins and growth of the Sales Enablement Society with someone who was right there from the start!🧠 5 Keys You'll Learn in This Episode:Origins of a Movement - How Jen Marie stumbled upon sales enablement and played a pivotal role in launching the Sales Enablement Society.The Power of Networking - Discover how the com...2025-02-1528 min
The State of Sales EnablementScaling Influence with Alex Matyushenko | InterviewIn this episode of The State of Sales Enablement, Coach K welcomes Alex Matyushenko, a seasoned enablement leader with experience at AWS, Google, and Microsoft. From driving sales excellence to leveraging AI for scalable impact, Alex shares his expertise on influencing at scale, enabling leaders, and building high-performing teams—even when those teams don’t report directly to you.Here’s what we’ll cover:Enablement in 2025: What modern enablement really is and why it’s more critical than ever.AI as an Enablement Superpower: How AI can enhance onboarding, sales readiness, and skill-buil...2025-02-1132 min
GTM AI Podcast with Coach K and Jonathan MossAI Powered GTM Marketing Strategieswww.gtmaiacademy.com www.aibusinessnetwork.aihttps://www.linkedin.com/company/velocityengine-ai/about/AI-Powered Go-To-Market Strategies with Nick Bhavsar | GTM AI PodcastIn this episode of the GTM AI podcast, host Jonathan welcomes Nick Bhavsar, Co-Founder and CMO of Velocity Engines, to discuss the critical state of go-to-market (GTM) strategies and how AI can revolutionize this space. They explore the inefficiencies plaguing GTM today and trace Nick's transition from a career in engineering to becoming a thought leader in marketing. Nick elaborates on the foundational aspects of GTM, covering essential...2025-02-1138 min
GTM AI Podcast with Coach K and Jonathan MossInside the Future of AI Events: How HumanX is Revolutionizing AI Conferenceswww.gtmaiacademy.com www.humanx.co
Before we dive in, here is a special offer from Andrew about HumanX exclusively for our subscribers:
Calling All Directors, VPs, and C-Level Executives at Large CompaniesI’m thrilled to extend a special, complimentary invitation to join our SolutionBridge program, an exclusive opportunity at HumanX:
Connect with tailored vendors in 8 pre-set, double-opt 15-minute meetings.
Join an elite lineup featuring leaders like the CPO of OpenAI, CEO of Snowflake, and VP of AI at AWS.
$3,995 registration fee waived for qualified buyers.2025-02-0525 min
The State of Sales EnablementEnablement Execution with Aaron Evans | InterviewIn this episode of The State of Sales Enablement, Jonathan Kvarfordt (Coach K) welcomes Aaron Evans, co-founder of Flow State, a B2B sales performance and transformation consultancy. Aaron has spent 15 years in enablement, working across multinational corporations and fast-moving startups, and today he shares his insights on sales transformation, methodology adoption, and why enablement must be laser-focused on pipeline impact.Here’s what Jonathan and Aaron discussed:🔹 Why methodology alone doesn’t drive success – A critical look at sales methodologies (MEDDIC, SPICED, Challenger, etc.) and why execution and consistency matter more than the framework itself.2025-02-0441 min
GTM AI Podcast with Coach K and Jonathan MossRevolutionizing Sales and Marketing Workflows with AIwww.gtmaiacademy.com www.gtmaipodcast.com
www.magai.co
In this episode of the GTM AI Podcast, host Jonathan "Coach K" Kvarfordt sits down with Dustin, founder of Magi AI, a platform transforming how businesses leverage artificial intelligence. A long-time fan of Magi, Kvarfordt delves into Dustin's journey from struggling entrepreneur to AI innovator. The conversation explores how Magi provides a unified interface for multiple AI models and tools. It makes powerful AI accessible to teams of all sizes.
Key Conversational Topics:
Dustin's entrepreneurial background and the birth of Magi
The challenges...2025-01-2935 min
GTM AI Podcast with Coach K and Jonathan MossSuccessfully Selling AI Solutions in Today's Marketwww.gtmaipodcast.com
https://www.linkedin.com/in/ram-b-01012b183/
www.gtmaiacademy.com
www.aibusinessnetwork.ai
The 2024 AI Go-To-Market Playbook: How to Successfully Sell AI Solutions in Today's Market | Insights from Tech Leader Ram Bulusu
In a recent conversation with Ram Bulusu, a veteran technology leader with 35 years in healthcare technology and current head of AI and Digital at Sanofi, we explored the evolving landscape of AI implementation and go-to-market strategies. Ram shared invaluable insights from his experience bridging the gap between advanced technology and practical...2025-01-2138 min
The State of Sales EnablementEnablement Metrics with Kieran Smith | InterviewIn this episode of The State of Sales Enablement, Jonathan Kvarfordt (Coach K) welcomes Kieran Smith, Senior Director of Enablement at TechnologyAdvice. With years of experience transitioning from sales leadership to a data-driven enablement leader, Kieran dives into the strategies that transformed his organization’s enablement approach. From streamlining SDR onboarding to launching high-impact product enablement programs, Kieran shares the insights and frameworks that every enabler can use to drive measurable outcomes.Here’s what Jonathan and Kieran discussed:Transitioning from sales leadership to enablement: How Kieran made the intentional pivot to enablement, bringing a data-driven mind...2025-01-2038 min
GTM AI Podcast with Coach K and Jonathan MossRevolutionizing Sales Metrics with Alysio and AIhttps://www.gtmaiacademy.com
https://www.alysio.ai
Revolutionizing Sales Metrics with Alysio and AI
In an era where AI and automation dominate sales technology headlines, this week's episode uncovers a refreshingly fundamental truth: sometimes the most powerful innovations start with the simplest questions. Ryan, CEO and co-founder of Alysio, joins us to share how a basic spreadsheet at Qualtrics evolved into a revolutionary approach to sales performance tracking. This episode dives deep into the intersection of metrics, motivation, and meaningful results, revealing how a straightforward question - "How do...2025-01-1525 min
GTM AI Podcast with Coach K and Jonathan MossUnlocking Business Intelligence with Secure, In-House Database AI Solutionswww.gtmaiacademy.com
www.tursio.ai
In the latest episode of the GTM AI Podcast, host Jonathan Kvarfordt, aka Coach K, spoke with Murali Mahalingam, co-founder and Head of GTM at Tursio.ai. Their discussion explored how Tursio.ai’s groundbreaking technology is redefining data analytics, helping GTM professionals gain faster, actionable insights while ensuring security and compliance.
Tursio primarily targets regulated industries where data security, compliance, and precision analytics are critical.
These industries benefit significantly from Tursio’s ability to securely analyze structured operational data within their own environments, ensuring priv...2025-01-0733 min
GTM AI Podcast with Coach K and Jonathan MossTransforming Enablement with AI CoachingSo I finally got to sit down with Ioanna Mantzouridou Onasi CEO of Dextego
Ioanna’s passion for understanding human motivation, coaching, and technology shines through her story—from her psychology roots to becoming a startup leader.
We explored the gaps in traditional sales training, particularly how ineffective and biased role plays are, and how Dextego leverages AI to deliver timely, personalized coaching that actually works. She shared her take on the human-AI balance, emphasizing that technology should optimize human performance, not replace it. Dextego aims to coach reps throughout the sales cycle, reduce ramp-up time...2024-12-1828 min
The State of Sales EnablementGame Maker Enablement with Krystina Moustakis | InterviewIn this episode of The State of Sales Enablement, Jonathan Kvarfordt, a.k.a. Coach K, sits down with Krystina Moustakis, an organizational psychologist and enablement expert, to dive into how enablement can drive performance through a unique people-centric approach.Krystina shares her journey from teaching to organizational psychology and how her background shapes her refreshing perspective on enablement and business performance. They explore how to define and align enablement metrics to business outcomes, change organizational mindsets, and create sustainable, high-impact initiatives.Here is what Jonathan and Krystina discussed:Krystina's journey: from high school...2024-12-1727 min
GTM AI Podcast with Coach K and Jonathan MossHow AI Surveys are Revolutionizing Sales Pipeline Generationhttps://www.gtmaiacademy.com https://www.theysaid.io/
https://www.linkedin.com/in/lihonghicken/
Here's a clean breakdown of the interview:
I spoke with Lihong Hicken, CEO and co-founder of Theysaid.io, about revolutionizing sales pipeline generation through AI-powered surveys. Lihong's journey from an intern building desks to becoming a CEO shapes her practical approach to sales technology.
The conversation centered on transforming traditional surveys into intelligent sales tools. Theysaid.io's platform creates natural, conversational experiences that simultaneously qualify leads and gather market insights. This...2024-12-1034 min
GTM AI Podcast with Coach K and Jonathan MossHow to Combine AI Tools with Human Expertise for 10X Marketing Resultswww.gtmaiacademy.com www.gtmaipodcast.com
zerotounicorn.beehive.com www.goa25.com
AI Marketing Revolution: Key Takeaways from My Conversation with Tahnee Perry
I recently had an eye-opening conversation with Tahnee Perry about transforming marketing with AI, and I want to share not just what we discussed, but how you can actually implement these strategies in your business. Let's dive deep into the practical insights and actionable steps.
Tahnee shared her fascinating transition into AI marketing, starting in February 2023 when ChatGPT was gaining momentum. With her extensive background...2024-12-0332 min
GTM AI Podcast with Coach K and Jonathan MossAI for Business Leaders: How Causal Analytics Drives 8X Growthhttps://www.gtmaipodcast.com https://www.gtmaiacademy.com
AI for Business Leaders: How Causal Analytics Drives 8X Growth
Featuring Mark Stouse ( https://www.linkedin.com/in/markstouse/ ) CEO of proofanalytics.ai
Episode Overview
In this power-packed episode, Mark Stouse reveals how causal analytics and AI are revolutionizing business decision-making. From his journey as an HP executive to becoming a pioneer in AI analytics, Mark shares insights on turning data into profitable business decisions.
Key Insights
1. The AI Multiplication Effect
- Traditional view: AI drives efficiency
- Reality: AI multiplies human capability
- Formula for Success:
- High performers + AI = Exponent...2024-11-2636 min
GTM AI Podcast with Coach K and Jonathan MossAI Led Growth: The New Path for AI and Sales with 1Mind CEO Amanda Kahlowhttps://www.gtmaiacademy.com
https://www.gtmaipodcast.com
https://www.1mind.com
https://www.linkedin.com/in/amandakahlow/
# The AI Revolution No One's Talking About: My Eye-Opening Conversation with 1Mind CEO Amanda Kahlow
After my conversation with Amanda Kahlow, I had to take a moment to process what I'd just learned. As someone who's spent years in enablement and worked with countless AI companies, I thought I understood where AI was headed in the GTM space. I was wrong.
2024-11-1939 min
GTM AI Podcast with Coach K and Jonathan MossKroolo The Only AI Productivity Tool You Will Ever Needwww.gtmaiacademy.com https://kroolo.com/ https://www.linkedin.com/in/shashank295/ https://www.linkedin.com/in/wadekatie/ https://www.linkedin.com/in/steven-macneil-15556a2/ Kroolo The Only Productivity Tool You Will Ever Need: I have gotten to know the Kroolo team fairly well over this last month or so and been impressed by how they have thought through and executed on their tech. FYI, I am not an advisor, nor am paid for this post, I just think the tech is amazing. As someone who's c...2024-11-1230 min
GTM AI Podcast with Coach K and Jonathan MossChatAE Founder Reveals How AI Sales Tools Are Actually Making Sales Teams Better, Not Replacing Themwww.gtmaiacademy.com https://www.chatae.ai/ https://www.linkedin.com/in/dustinbeaudoin/ Why I'm Excited About This Conversation Just had a fascinating chat with Dustin, the founder of ChatAE, who's bringing a fresh perspective to AI in sales. What caught my attention immediately was their tagline: "Not another AI SDR." In a space crowded with tools claiming to replace salespeople, Dustin's approach is refreshingly different – focusing on making salespeople better rather than replacing them. Key Takeaways 🎯 The Real Problem ChatAE Solves The heart of what Dustin...2024-11-0535 min
GTM AI Podcast with Coach K and Jonathan MossAI Strategy Expert Ashley Gross on Humanizing Automation, Building Effective Agents, and Transforming Marketing Workflowshttps://www.gtmaiacademy.com/. https://www.aipoweredgtm.com/ https://www.aiworkforcealliance.com/ Summary I sat down with Ashley Gross, an AI strategist who transformed her marketing career by leveraging AI tools to compress a 40-hour workweek into 15 hours. Her journey began with a personal challenge - adapting to motherhood without maternity leave - and evolved into implementing AI solutions across multiple enterprise organizations. What struck me most was her emphasis on using AI to enhance human work rather than replace it. She shared invaluable insights about creating AI-powered content that doesn't feel robotic, building...2024-10-2934 min
GTM AI Podcast with Coach K and Jonathan MossAI Chatbots: The Future of Website Sales Conversionwww.gtmaiacademy.com www.aipoweredgtm.com https://www.hachlyai.com/ AI Chatbots: The Future of Website Sales Conversion Hey everyone, I just had an incredible conversation with Eldar Agayev of Hachly and I've got to tell you, this guy's story and what they're doing with AI chatbots is pretty fascinating. Eldar started coding chatbots at 16 over in Ukraine, building stuff for Counter-Strike of all things. He ended up moving to the UK, got into computer science, and while most people were trying to figure out what to do after graduation, this guy had...2024-10-2233 min
GTM AI Podcast with Coach K and Jonathan MossAI-Powered Sales Insights: MeetRecord CEO Reveals Future of Revenue Team Automationhttps://www.gtmaiacademy.com/ https://www.aipoweredgtm.com/ https://www.meetrecord.com/ This podcast episode features a conversation between Coach K and Snehal, the CEO and co-founder of MeetRecord, a company that uses AI to help revenue teams capture insights from sales conversations. Snehal shares his entrepreneurial journey, starting from his college days when he created an internship portal. He then worked on various startups, including one that developed filters for Nokia and Samsung phones, similar to what Snapchat offers today. Snehal explains that MeetRecord, founded in 2022, addresses the challenges faced by distributed or remote...2024-10-1531 min
GTM AI Podcast with Coach K and Jonathan MossRevolutionizing RevOps: AI-Powered Territory Building and Lead Scoringhttps://www.gtmaiacademy.com In this insightful episode of the GTM and AI podcast, host Jon interviews Taimoor, a fractional RevOps leader and founder of Go-to-Market OS. Taimoor shares his expertise on leveraging AI in revenue operations, particularly focusing on territory building, lead scoring, and process automation. He discusses the shift from growth-at-all-costs to efficient, profitable growth, and how AI tools like ChatGPT and Clay are transforming RevOps workflows. Taimoor provides concrete examples of how he's using AI to streamline tasks that previously took weeks, such as territory planning and lead enrichment. He emphasizes the importance...2024-10-0840 min
GTM AI Podcast with Coach K and Jonathan MossAI Revolution in Sales: How Digital Sales Rooms and AI Are Reshaping the Buyer's Journeyhttps://www.gtmaiacademy.com https://alignedup.com/ https://www.linkedin.com/in/galaga/ In this insightful podcast episode, Coach K interviews Gal, the CEO and co-founder of Aligned, a cutting-edge AI-powered customer collaboration platform. Gal, with his extensive 17-year experience in B2B SaaS sales, shares his journey from being a top-performing salesperson to founding a company that's revolutionizing the sales process. The conversation delves deep into how AI is transforming the sales landscape, particularly through digital sales rooms and AI-assisted buyer interactions. Gal provides valuable insights into the future of sales roles, the balance b...2024-10-0139 min
GTM AI Podcast with Coach K and Jonathan MossHow to build a Custom GPT that saves you HOURShttps://www.gtmaiacademy.com https://www.aipoweredgtm.com/ For his Custom GPT go here How to Build a Custom GPT That Saves Hours I had my man Jonathan Moss on the show again, and we dove deep into the world of custom GPTs for go-to-market strategies. Jonathan's been talking about this stuff for months, and he finally showed us the goods. He built this badass GPT that helps create comprehensive GTM plans, and let me tell you, it's impressive. We got into the nitty-gritty of how it works, why it's so useful, and...2024-09-2432 min
Inside: Sales EnablementISEs3 Ep18: Dale Dupree - Enabling A Sales Rebellion in TotalityWELCOME to ISEs3 Episode 18 where The Leader of The Rebellion Dale Dupree joins Erich Starrett in the OrchestrateSales.com studios in anticipation of the first ever face-to-face event of The Sales Rebellion - Totality. Dive into the world of sales, art, and rebellion as Dale shares his insights on disrupting the status quo to choose legendary and crosses the 300 mark of hosting or attending podcasts as he guides the Enablement world off the beaten path to the Rebellious road less traveled. Explore the intriguing origins of the Sales Rebellion and the influence of Dale's father...2024-09-1949 min
GTM AI Podcast with Coach K and Jonathan MossAI-Powered Sales Coaching: How GRW AI is Revolutionizing Revenue Teamshttps://www.gtmaiacademy.com/ https://www.grw.ai/ "AI-Powered Sales Coaching: How GRW AI is Revolutionizing Revenue Teams" I recently sat down with Alex, co-founder and CEO of GRW AI, to discuss how his company is reshaping sales enablement through AI-powered coaching. Alex walked me through his career path, starting as a guest columnist and evolving into a tech sales leader before founding GRW AI. We dove deep into the problems plaguing sales teams today: minimal coaching, missed quotas, and high turnover rates. Alex introduced me to Tayl...2024-09-1726 min
GTM AI Podcast with Coach K and Jonathan MossWhy Slow Adoption Could Sink Your Business with Paul Baier of GAI Insights
https://www.gtmaiacademy.com https://gaiinsights.com/ "Why Slow Adoption Could Sink Your Business" Paul Baier CEO and CoFounder of GAI Insights offered a wealth of knowledge and strategic insights on the rapid adoption of generative AI in business during this enlightening podcast. Drawing from his extensive experience working with various companies, Paul discussed the urgency for businesses to embrace AI technologies and the potential pitfalls of slow adoption. He went into the challenges organizations face in implementing AI, from securing budget allocations to managing change across large workforces. Listeners will gain valuable p...2024-09-1032 min
GTM AI Podcast with Coach K and Jonathan MossSupercharging Go-to-Market with AI: Pavilion's Josh Carter Reveals Game-Changing Strategieshttps://www.gtmaiacademy.com https://www.aipoweredgtm.com/ https://www.joinpavilion.com/"Supercharging Go-to-Market with AI: Pavilion's Josh Carter Reveals Game-Changing Strategies" 2. Expanded summary paragraph: In this eye-opening podcast episode, Josh Carter, Head of Demand Gen at Pavilion, unveils his cutting-edge approach to harnessing AI in go-to-market strategies. Carter delves into how Pavilion has seamlessly integrated AI tools into their marketing and sales workflows, transforming everything from personalized outreach to streamlined business case creation for potential members. He emphasizes the critical balance between AI automation and human oversight, highlighting how this synergy has driven u...2024-09-0328 min
The State of Sales EnablementPragmatic Enablement with Cory Bray | InterviewIn this episode of the State of Sales Enablement, Jonathan Kvarfordt, aka Coach K, sits down with Cory Bray, a prominent voice in the sales enablement space and co-founder of CoachCRM. Corey shares his candid thoughts on the current state of enablement, discussing its challenges, inefficiencies, and the need for a more streamlined approach. With years of experience in sales and enablement, Corey offers a refreshingly direct perspective on what works and what doesn’t in the industry.Here are some of the questions Corey and Jonathan attempted to tackle:What is Corey’s background, and how...2024-09-0326 min
GTM AI Podcast with Coach K and Jonathan MossThe Human Edge in AI: Relationship-Building in the Age of Automationhttps://www.gtmaiacademy.com/ https://www.commsor.com/ https://www.linkedin.com/in/mac-reddin/ I just had a great chat with Mac Reddin, the guy behind Commsor. He's got some strong opinions on AI and how we're using it in business. Mac's not anti-AI, but he's definitely skeptical. He thinks we're putting too much faith in AI, especially in sales and marketing. His main point? AI should help us connect with people, not replace those connections. We talked about how AI can be useful, but also how it can go wrong if we're...2024-08-2735 min
GTM AI Podcast with Coach K and Jonathan MossAccelerating AI Adoption: Strategies for Business Transformation and Productivity Gainshttps://www.gtmaiacademy.com/ https://accelerateai.ca/ "Accelerating AI Adoption: Strategies for Business Transformation and Productivity Gains" In-depth summary: This episode of "The GTM AI Podcast" podcast, hosted by Jonathan Kvarfordt (Coach K), features an insightful conversation with Dr. Lisa Chillingworth Watson and Meredith Thatcher, co-founders of Accelerate AI, Inc. The discussion explores the critical role of AI in business transformation, productivity enhancement, and strategic decision-making across various industries. The conversation delves into Accelerate AI's unique approach to helping organizations assess and implement AI solutions. They highlight their AI...2024-08-2039 min
GTM AI Podcast with Coach K and Jonathan MossRevolutionizing Go-to-Market Strategies with AI-Powered Data Enrichment: Insights from Clay's Bruno Estrellawww.gtmaiacademy.com www.clay.com Revolutionizing Go-to-Market Strategies with AI-Powered Data Enrichment: Insights from Clay's Head of Growth Marketing I recently interviewed Bruno Estrella, Head of Growth Marketing at Clay, about their innovative approach to data enrichment and go-to-market strategies. Bruno explained how Clay differentiates itself from traditional data providers by offering a flexible, AI-powered platform that aggregates data from multiple sources. This approach significantly improves data coverage and allows for creative, customized research at scale. We discussed the evolution of outbound marketing techniques and how Clay automates many time-consuming tasks, such...2024-08-1337 min
GTM AI Podcast with Coach K and Jonathan MossSecuring AI: How Liminal is Revolutionizing Enterprise-Wide AI Adoptionhttps://www.gtmaiacademy.com. https://www.liminal.ai/ https://www.linkedin.com/in/kevindepopas/ Securing AI: How Liminal is Revolutionizing Enterprise-Wide AI Adoption Kevin DePopas Head of Go-to-Market at Liminal , shares invaluable insights on the challenges and opportunities of implementing AI in large enterprises. He discusses how Liminal's innovative approach to AI security is enabling companies to harness the power of generative AI without compromising sensitive data. Kevin also offers a fresh perspective on AI adoption strategies, emphasizing the importance of user-centric deployment over ROI-focused use cases. L...2024-08-0633 min
The Science of ExcellenceWhy Traditional Sales Training Fails and 4 Strategies to Actually Change Behavior, with Jonathan KvarfordtThe latest Learning Unbound features Jonathan Kvarfordt, a Revenue Excellence, Enablement, and Acceleration Executive with over 15 years of experience helping companies double their revenue. His diverse background includes selling everything from tires and wheels to SaaS products for Fortune 500 companies, giving him perspective on sales and enablement strategies across industries. From founding GTM AI Academy to his work as a life coach and his experience building enablement programs at companies large and small, Jonathan understands what drives people to learn and change behaviors.
Here are the key topics from the episode:
- Design systems that naturally encourage desired behaviors
...2024-07-3142 min
GTM AI Podcast with Coach K and Jonathan MossNext level Marketing with AI: Elaine Zelby of TOFUhttps://www.gtmaiacademy.com. https://www.tofuhq.com/ MARKETING POWERED BY AI I recently interviewed Elaine Zelby CoFounder and CEO of Tofu , an AI-powered marketing tool. We discussed her journey from mechanical engineering to venture capital and eventually founding her own AI company. Elaine shared insights on the challenges in marketing, particularly the proliferation of tools and the labor-intensive nature of content creation. She explained how Tofu aims to automate top-of-funnel activities for B2B companies, leveraging AI to create personalized, omnichannel campaigns. We explored the technical aspects of Tofu, including its use...2024-07-3029 min
GTM AI Podcast with Coach K and Jonathan MossAI-Powered Group Learning: Revolutionizing Corporate Education with Vince Jeong of Sparkwise AI-Powered Group Learning: Revolutionizing Corporate Education www.gtmaiacademy.com www.sparkwise.co In my latest podcast episode, I had the pleasure of interviewing Vince Jeong the CEO and Cofounder of Sparkwise . We dove deep into the future of corporate learning in the AI era. Vince shared his fascinating journey from McKinsey consultant to edtech entrepreneur, and we discussed how Sparkwise is leveraging AI to enhance group learning experiences. Our conversation covered the challenges of virtual learning, the potential risks and benefits of AI in education, and how Sparkwise is addressing the pressing need for AI a...2024-07-2331 min
GTM AI Podcast with Coach K and Jonathan MossAI Agents Real Help for GTM? Or overhyped Buzz? Adam Smith of Workbouncewww.gtmaiacademy.com www.workbounce.com AI Agents: The Future of Work or Just Another Buzz? I recently had a fascinating conversation with Adam Smith CEO and Cofounder of Workbounce about the evolving landscape of AI in business. I wanted to understand his POV of how AI agents are revolutionizing workplace productivity, particularly in sales and enablement. Adam shared insights on WorkBounce's innovative approach to AI implementation, emphasizing the importance of context and human expertise in leveraging AI effectively. We also explored the broader implications of AI on work culture, decision-making, and future job markets. 2024-07-1736 min
GTM AI Podcast with Coach K and Jonathan Moss#22 GTM AI Podcast: How AI is Reshaping Revops with Amrutha Gujar of Structured Labshttps://www.gtmaiacademy.com https://www.structuredlabs.com/ In this insightful episode of the GTM AI Academy podcast, host Jonathan Kvarfordt sits down with Amrutha Gujar, co-founder and CEO of Structured Labs. They dive deep into how AI is transforming revenue operations, discussing the power of first-principle thinking in tech innovation, and exploring the future of business intelligence tools. Amrutha shares her journey from software engineering at tech giants to founding a startup that's reimagining how companies leverage data for growth. Highlights • The importance of unifying fragmented data sources across sales, marketing, and cu...2024-07-0930 min
The Enablement EdgeAI and Enablement Unleashed with Jonathan Kvarfordt, Founder of GTM AI AcademyIn this episode of The Enablement Edge, Steve and Amber sit down with Jonathan Kvarfordt, Founder of GTM AI Academy, to explore the dynamic intersection of AI and enablement in the modern business landscape. Jonathan is an industry leader and an enablement expert. And in this episode, he reveals what originally fueled his fascination with AI and its potential to revolutionize enablement strategies. He shares the crucial skills and experiences that have been instrumental in his professional growth, shedding light on the innovative ways he leverages AI to optimize enablement processes.Steve, Amber, and Jonathan s...2024-07-0936 min
Winning With AIEP.31 - Revolutionising GTM Strategies: Jonathan Kvarfordt's Journey in AI and Revenue ExcellenceWelcome to another episode of Winning with AI. Today, we have the pleasure of speaking with Jonathan Kvarfordt, the founder of Go-to-Market AI Academy and a seasoned Go-to-Market advisor. Jonathan shares his extensive experience in leveraging AI for sales and revenue teams, providing valuable insights into the dynamic world of AI-driven business strategies.
In this episode, Jonathan discusses AI's transformative power, from creating mental models and frameworks to enhancing productivity with custom prompts. He delves into the importance of speed and relevance in AI outputs and how saving and refining prompts can significantly improve efficiency.
...2024-07-0453 min
GTM AI Podcast with Coach K and Jonathan Moss#21 GTM AI Podcast: GTM & AI Session Prompting to get to the next level with AI with Jonathan Mosshttps://www.gtmaiacademy.com Jonathan Moss I discuss the evolution of prompting from basic to advanced techniques, the importance of context and domain expertise in crafting effective prompts, and how AI can significantly streamline various GTM processes. Key Highlights: 1. The importance of detailed, context-rich prompts for getting high-quality AI outputs. 2. The concept of "AI in the loop" rather than "human in the loop" for better results. 3. Using AI to create frameworks for creating frameworks, showcasing meta-level thinking. 4. The power of combining domain expertise with AI c...2024-07-0238 min
The GTM Kickback w/ Joey BrodskyAI's Impact on Go-to-Market Strategies and Recruitment - The GTM Kickback #75 w/ Jonathan KvarfordtWe're back with the latest episode of The GTM Kicback! - #75 with the great and powerful Jonathan Kvarfordt!
In this show, we did a double interview also aired on Jordan's podcast, "GTM AI Podcast," found here: https://www.youtube.com/watch?v=e1SV-Bsrigw
We dove deep into the impact of and transformation caused by modern AI tools in the space of sales, sales enablement, and my favorite topic - Recruitment. How GTM leaders are structuring their teams differently, focusing on different types of talent/skillsets, and using AI in efficient managers to increase success in their selling motions.
...2024-07-0241 min
GTM AI Podcast with Coach K and Jonathan Moss#20 GTM AI Podcast: AI's Impact on Go-to-Market Strategies and Recruitment with Joey Brodskywww.gtmaiacademy.com GTM KickBack: https://podcasts.apple.com/us/podcast/the-gtm-kickback-w-joey-brodsky/id1571248374 We did a little different podcast this time, doing a duo-interview where two podcast hosts interview each other on the same podcast! It was my pleasure and honor to have Joey Brodsky of The GTM Kickback! podcast and the Head of GTM Search for Stott and May join me to talk about AI and recruiting. What struck me most during our discussion was the delicate balance we're all trying to strike between leveraging AI's capabilities and maintaining the crucial human elements in...2024-06-2539 min
GTM AI Podcast with Coach K and Jonathan Moss#19 GTM AI Podcast: Leveraging AI for Revenue Intelligence: Insights from Burak Aksar, Co-Founder of Spiky www.gtmaiacademy.com https://spiky.ai/ Leveraging AI for Revenue Intelligence: Insights from Burak Aksar, Co-Founder of Spiky Summary: In this episode of the GTM AI podcast, host Jonathan welcomes Burak Aksar, co-founder and software engineer at Spiky, an AI-powered revenue intelligence platform. Burak shares his journey from a technical background in machine learning to the world of go-to-market and sales. He discusses how Spiky leverages AI to analyze customer conversations, measure non-conversational metrics, and provide actionable insights to help teams optimize their revenue processes. Burak also shares his thoughts on...2024-06-1936 min
GTM AI Podcast with Coach K and Jonathan Moss#18 GTM AI Podcast: How AI enhances workflow and documentation with Yuval Karmi of Glitter.iowww.gtmaiacademy.com www.glitter.io Unveiling Glitter AI with Yuval Karmi: Streamlining Documentation in Tech Join Coach K in another exciting episode of the GTM AI podcast as he interviews Yuval Karmi, the founder of Glitter.io. Discover how Yuval's innovative AI tool is revolutionizing the way we create step-by-step guides and documentation. Learn about his journey from founding and selling his first startup, Simpo, to developing Glitter AI. Yuval also shares valuable insights into AI workflows, automation, and the future of AI in business. This episode is a...2024-06-1131 min
GTM AI Podcast with Coach K and Jonathan Moss#17 GTM AI Podcast: AI Powered Go To Market Strategy and Execution with Jonathan Mosshttps://www.gtmaiacademy.com https://www.aipoweredgtm.com/ Summary: In this podcast episode, Coach K interviews Jonathan Moss, an experienced go-to-market leader, about his insights on using AI in various aspects of business operations. Jonathan shares his experiences implementing AI in marketing, sales, customer success, and revenue operations. He emphasizes the importance of starting small, understanding data, and focusing on tasks that can be streamlined with AI. Jonathan also discusses the need for human validation and checking the accuracy of AI-generated insights. The conversation then shifts to their upcoming show format, where they plan to solve...2024-06-0430 min
Inside: Sales EnablementISEs3 Ep16: Jonathan "Coach K" Kvarfordt - GTM AI + Enablement on the RISEJoin Erich Starrett in the Orchestrate Sales Studios as he interviews Jonathan "Coach K" Kvarfordt on the transformative power of AI in Enablement. Delve into Jonathan's insights on evolving the role of enablement professionals and the strategic impact of AI.Jonathan's journey from survival-focused to strategic thought leadership in sales enablementActive involvement in opportunities to improve Enablement The formation and goals of the RISE initiative for research-based enablement insightsThe role of AI in feedback, coaching, and automating administriviaFuture of enablement with AI and the necessity for adaptation and innovationWe can't wait for you to listen...2024-06-0146 min
GTM AI Podcast with Coach K and Jonathan Moss#16 GTM AI Podcast: Impact of AI on Revops and GTM Teams with Trevor Lee of Myko.aihttps://www.gtmaiacademy.com https://www.myko.ai/ Summary: Trevor, the co-founder and CEO of Myko.ai, shares his expertise on the transformative impact of AI on sales and revenue operations. Myko.ai is a natural language analytics tool that empowers companies to interact with their sales and revenue data more efficiently. Trevor discusses how AI is revolutionizing the way businesses make decisions, optimize processes, and leverage data to gain a competitive edge. He also delves into the potential future of AI agents and their applications in various professional and personal contexts.2024-05-2831 min
GTM AI Podcast with Coach K and Jonathan Moss#15 GTM AI Podcast: Revenue Execution & Enabling the buyers experience with AI, Mark Fershteyn of Recapped.io https://www.gtmaiacademy.com/ https://www.recapped.io/ Recapped 🎯 (you can see a demo of the tech in the GTM AI Tools Demo Library here: https://www.gtmaiacademy.com/course/gtm-ai-tools-demo-library You can go to Youtube, Apple, Spotify, or here on Linkedin as well as a whole other host of locations to hear the podcast or see the video interview. Revenue Execution & Enabling the buyers experience with AI with Mark Fershteyn of Recapped 🎯 In this podcast, Mark shares his journey as an immigrant entrepreneur and the inspiration behind creating a collaborative deal r...2024-05-2024 min
The State of Sales EnablementEffective Behavior Change with Lauren Brownstone | InterviewIn this episode of the State of Sales Enablement, Jonathan Kvarfordt aka Coach K talks with Lauren Brownstone, an enabler with a wealth of experience and author of "Enabling Enablement: Executing a Strategic Learning and Readiness Function to Launch Your Organization to New Heights." Lauren shares her journey from education to corporate enablement, discusses her multi-faceted definition of enablement, and delves into the importance of behavior change in driving organizational success.Here are some of the questions Lauren and Jonathan attempted to tackle:What is the difference between skills and competencies, and why is this distinction...2024-05-1725 min
GTM AI Podcast with Coach K and Jonathan Moss#14 GTM AI Podcast: Empower teams with AI-Powered Workflows with Sriya Maram of Persana AI https://persana.ai/ Persana AI (you can see a demo of the tech in the GTM AI Tools Demo Library here: https://www.gtmaiacademy.com/course/gtm-ai-tools-demo-library You can go to Youtube, Apple, Spotify, or here on Linkedin as well as a whole other host of locations to hear the podcast or see the video interview. Empowering Sales Teams with AI-Driven Workflows: Insights from Sriya Maram ♾️ of Persana AI In this engaging podcast interview, Coach K sits down with Sriya Maram, the founder of Persana AI , to dive into the world of AI-powered sale...2024-05-1325 min
GTM AI Podcast with Coach K and Jonathan Moss#13 GTM AI Podcast: Building Leaner, Meaner, more Efficient GTM teams with AI: Frank Sonders of Salesforgewww.gtmaiacademy.com https://www.salesforge.ai/ I recently had the pleasure of sitting down with Frank Sondors, the Chief Bacon Officer at Salesforge AI and Chief Email Officer at MailForge. Frank shared some fascinating insights into how AI is transforming the world of sales and helping companies become leaner, meaner, and more efficient. One of the key takeaways from our conversation was how Salesforge is carving out a new market segment by focusing on helping SMBs scale their sales efforts using AI. Unlike traditional tools like Outreach and Salesloft, which cater primarily...2024-05-0624 min
The State of Sales EnablementEnabling Enablers with Stephanie White | InterviewIn this episode of the State of Sales Enablement, Jonathan Kvarfordt aka Coach K talks with Stephanie White, an enabler known for her outstanding contributions to the community and recently nominated for the 2024 SEC Ones to Watch. Stephanie shares insights from her experience in sales enablement, introduces her new initiative, Enablement Reimagined, and discusses common challenges and effective strategies for enablers.Here are some of the questions Stephanie and Jonathan attempted to tackle:What is Stephanie's approach in enabling enablers?What is Enablement Reimagined, and what does it aim to change about the support available to...2024-05-0335 min
Inside: Sales EnablementISEs3 Ep15: Danny Wasserman - Gong! Tableau and DatabricksWelcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession.On ISEs3 Ep15 host Erich Starrett is joined in the Orchestrate Sales studios by new friend Danny Wasserman, whom he finally met F2F at Corporate Visions Emblaze #DigitalNow24 in early April. Danny has done game-changing tours of Enablement duty at top logos including Databricks, Gong! and Tableau. Q: So how *DOES* #RevenueEnablement gain a seat at the table in "the room where it...2024-05-0137 min
GTM AI Podcast with Coach K and Jonathan Moss#12 GTM AI Podcast: From Rookie to Rockstar, How AI is transforming Sales with Michael Ocean of Sellmethispen.aiwww.gtmaiacademy.com www.sellmethispen.ai Hey folks, Jonathan here with another awesome podcast recap for ya! Today I sat down with the one and only Michael Ocean, CEO of sellmethispen.ai, for a second time because he's just that good. We dove into all things AI and go-to-market, and man did Michael drop some knowledge bombs. First off, sellmethispen.ai is a tool that helps sales reps before, during and after sales calls with things like AI roleplay, real-time assistance, and call summaries. It's like giving every rep their own AI sales c...2024-04-2900 min
GTM AI Podcast with Coach K and Jonathan Moss#11 GTM AI Podcast: Timothy Riffe, Navigating and creating AI tech in the modern worldhttps://www.gtmaiacademy.com https://www.unified-software-ai.com/ Navigating the World of AI: Insights from AI Solutions Expert Timothy Summary: In this insightful podcast episode of GTM AI, host Coach K sits down with Timothy, a seasoned professional in the realm of AI product development and implementation. With a diverse background spanning from the Marine Corps to financial services, Timothy brings a unique perspective to the world of AI solutions. Throughout the conversation, Timothy dives into the common misconceptions and challenges businesses face when looking to integrate AI into...2024-04-2236 min
GTM AI Podcast with Coach K and Jonathan Moss#10 GTM AI Podcast: Leveraging AI for Collaborative, Value-Based Business Cases with Martin Blinder & Xavier Wilders of Symbehttps://www.gtmaiacademy.com/ https://symbe.co/ Summary: In this podcast interview, Martin Blumender (CEO) and Xavier (CTO), founders of the AI startup Symbe, discuss how their product uses AI to automate and optimize the creation of business cases in the sales process. They explain the typical pain points companies face when generating business cases reactively using inconsistent spreadsheets. Symbe aims to provide a collaborative, templated platform that aligns with a company's value proposition and pulls in relevant data to build compelling business cases at scale. The founders emphasize that business cases are...2024-04-1529 min
The State of Sales EnablementSeason 3 Kick-Off (with New Hosts!) | Panel InterviewAn Englishwoman, an Aussie, and two Americans walk into a podcast studio...This is not the beginning of a bad joke but the beginning of season 3 of The State of Sales Enablement podcast. With two new hosts, familiar faces, and a brand new episode format, this season promises to be the best one yet. Join Felix Krueger, Devon McDermott, and now also Jonathan Kvarfordt and Dannii Mathers for a 360 view on each of the hosts' enablement adventures and what's in store for enablement in 2024 and beyond!Mentioned in this episode:2024-04-1234 min
GTM AI Podcast with Coach K and Jonathan Moss#9 GTM AI Podcast: How AI can Actually Make Training Stick, James Pursey of Replicatehttps://www.gtmaiacademy.com/ https://getreplicate.ai/ Here is a summary of the key points from the podcast between Jonathan and James, the CEO of Getreplicate.ai: James discusses his background in sales enablement and the challenges he saw with sales training not sticking, which led him to start Replicate to use AI to help solve this problem. Some key points he makes: - Replicate uses a combination of base AI technology fine-tuned on a company's actual sales call data to create highly realistic simulated sales conversations for practice. This makes...2024-04-0836 min
GTM AI Podcast with Coach K and Jonathan Moss#8 GTM AI Podcast: Unleashing IA+AI In Opportunity Sales Coaching with Brian Dietmeyer and Patrick Lowndes CLOSESTRONG.AIwww.gtmaiacademy.com www.closestrong.ai Episode Title: Unleashing IA+AI In Opportunity Sales Coaching Guest Speakers: - Brian, CEO/Founder of https://www.closestrong.ai/ - Patrick, Chief Revenue Officer at https://www.closestrong.ai/ Episode Overview: In this eye-opening episode, Coach K sits down with Brian and Patrick from Close Strong to explore the game-changing potential of Intelligent Applications (IA) in the realm of sales coaching. The conversation delves into the key differences between AI and IA, with Brian and Patrick explaining how IA combines cutting-edge...2024-04-0135 min
GTM AI Podcast with Coach K and Jonathan Moss#7 GTM AI Podcast: Taking Sales to the Next Level with AI, Tyler Manning and Hunter Thompson of Kipsyhttps://www.gtmaiacademy.com/ https://kipsy.com/ In this episode of the GTM AI Podcast, we sit down with Tyler and Hunter, the founders of Kipsy, an innovative conversational AI and meeting assistant technology designed to empower sales teams. Discover how Kipsy leverages advanced AI to automatically join meetings, record and transcribe conversations, take notes, and upload key data into the CRM. Tyler and Hunter share their insights on the challenges sales teams face in extracting actionable insights from sales conversations and how Kipsy's AI-driven solution addresses these issues by analyzing data across an entire...2024-03-2527 min
Inside: Sales EnablementISEs3 Ep10: Dr. Brian Lambert Pt 2 – Co-Founder, Orchestrator, and Value ArchitectIn Episode 10 Dr. Brian Lambert is back in the Orchestrate Sales Studios with Erich Starrett, for part two of a two-part interview. Dr. Lambert is a Digital Value Architect at Elastic, co-founder of OSC, SES, and co-host of Inside Sales Enablement seasons one and two.In this segment we pivot from past to present and future, with an emphasis on the impact of AI and the new data = fuel paradigm. Highlights from the second part of our interview:PAST⌛️ What is Brian's take on the recent move by primary research companies to shift from...2024-03-1930 min
GTM AI Podcast with Coach K and Jonathan Moss#6 GTM AI Podcast: CEO & CoFounder Christina Brady, Empowering and Scaling Revenue teams with AIhttps://www.gtmaiacademy.com https://www.luster.ai Christina's podcast: https://marketersindemand.com/taking-the-lead/ In this engaging podcast episode, Christina Brady, a seasoned sales leader and the CEO of Luster.ai, shares her journey in the sales world and her vision for transforming how sales professionals learn and practice their skills using AI technology. Christina discusses her extensive experience leading sales teams at notable companies such as Groupon, Glassdoor, and Sales Assembly. Through her work, she identified a critical gap in the way sales representatives learn and practice their craft. While...2024-03-1833 min
GTM AI Podcast with Coach K and Jonathan Moss#5 GTM AI Podcast: Dave Kennet CEO of ReplayzIQ, Revolutionizing Sales Coaching with AIJonathan here again with some podcast notes from my awesome conversation with Dave, the founder of ReplayzIQ.com. Let's dive into the key points and insights from our discussion! https://www.replayziq.com/ https://www.gtmaiacademy.com Human vs AI Webinar: https://www.youtube.com/watch?v=-spOV4n2x7Q Podcast Notes: ReplayzIQ is tackling the challenge of sales leaders lacking time and sometimes confidence to effectively coach reps by reviewing calls. Existing tech focuses more on call recording than actionable coaching. They've built a proprietary AI model trained...2024-03-1126 min
Inside: Sales EnablementISEs3 Ep9: Dr. Brian Lambert Pt 1 - Co-Founder, Orchestrator, and Value ArchitectErich Starrett hosts Dr. Brian Lambert - co-founder of OSC, SES, and co-host of Inside Sales Enablement seasons one and two, back in the Orchestrate Sales Studios, for part one of two. A treat to have the epitome of past, present, and future enablement back on the property.And yes, of course he was there at the original founding and one of the ~hundred four founders I'm on a mission to interview over time was right there with @Scott Santucci and the other 99-ish.And BOY has it grown! He did a Google search on Sa...2024-03-0830 min
Inside: Sales EnablementISEs3 Ep8: Bob Kelly - Sales Management AssociationOn the eve of the Sales Management Association's annual Sales Force Productivity Summit right here in the ATL at Emory University (NEXT week! March 12-13th ...use promo code TAGFAM for nearly half off at salesmanagement.org) SMA founder and commander-in-chief @Bob Kelly joins me to discuss the past, present and future of enablement through the lens of a globally recognized ambassador of Sales Management. HIGHLIGHTS from the SHOW:The first time bob heard Sales Enablement was from John Aiello and his partner Drew Larsen at the Savo Group in the late 90s/early aughts. They...2024-03-0725 min
GTM AI Podcast with Coach K and Jonathan Moss#4 GTM AI Podcast: Quantified.AI with CEO Noah, Why Everyone Hates Roleplay and How AI Can Fix Ithttps://www.gtmaiacademy.com https://www.quantified.ai/ You can find the podcast here on Linkedin on my profile every Monday morning at 7 am MST, or Spotify, Apple, Youtube, and other locations. Noah and I have been connected for a few months and I knew when I started this podcast, I wanted to have him on because of his unique background understanding metrics, quantitative analysis, and what really makes a difference in the GTM space. Some highlights: Noah started Quantified AI to help sales professionals improve their conversational and p...2024-03-0435 min
GTM AI Podcast with Coach K and Jonathan Moss#3-GTM AI Podcast with Momentum-AI and the Power of AutomationThe GTM AI podcast discusses the exciting new frontier of AI-powered go-to-market solutions. Ashley and Santi, founders of Momentum, share insights about harnessing AI and automation to transform sales processes. They cover Momentum's capabilities like summarizing multilingual calls and automating Salesforce data entry, along with the upcoming AI-driven coaching module. The discussion highlights the immense potential of AI in GTM for enabling tasks like extracting insights from thousands of calls and delivering more personalized customer interactions. https://www.gtmaiacademy.com https://www.momentum.io Key Takeaways Embrace AI for Efficiency: AI...2024-02-2631 min
GTM AI Podcast with Coach K and Jonathan Moss#2: GTM AI Podcast: Peter Ostrow from Forrester on Revolutionizing Revenue Enablement with AI - Skills, Tools, and Human TouchPeter and I delve into the impact of AI on revenue enablement and go-to-market organizations. He discusses the need for skills adaptation, the importance of enabling sellers to do their jobs more effectively, and the potential changes in the role of enablement. We also talked about the proper deployment and governance of AI tools, the significance of data-driven decision-making, and the enduring need for human skills in building and maintaining relationships. Overall, our conversation highlights the opportunities and challenges presented by AI in the enablement space. 5 Main key points: - Skills adaptation and changes in enablement a...2024-02-1927 min
Inside: Sales EnablementISEs3 Ep5: Craig Nelson - SES Fore-founder and EntrepreneurHello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 5 Sales Enablement Society Fore-founder and Entrepreneur Craig Nelson joins Erich Starrett in the OSC Studios to go in the wayyy back machine to a coffee shop in 1998 when he registered the domain Sales Enablement dot com and remembers wondering "do I reserve it for one year or three?"He breaks his journey down into three generations of Enablement history:...2024-01-2242 min
Inside: Sales EnablementISEs3 Ep3: Paul Butterfield - President, Revenue Enablement Society (2023)ISE Season 3 is focused on the past, present and future of Enablement History. And timed perfectly as we just celebrated the seventh anniversary of the official signing of the Sales Enablement Society into reality by the ~100 SES Fore-founders in Palm Beach, November of 2016.For Episode 3, Paul Butterfield, President of the Executive Board of the (as of recently) Revenue Enablement Society joins us on the Orchestrate Sales Property and shares his take on Enablement History:⏪ BEFORE the Sales Enablement Society: ❇️ Building out the enablement function for multiple companies including Vonage, Instructure, and General Electric's CoE.2023-12-3045 min
CloseMode: The Enterprise Sales ShowAI and Revenue Enablement: Revolutionizing Sales Coaching for Maximum Impact w/Jonathan KvarfordtWelcome to Close Mode, the enterprise sales show where we dive deep into the world of sales enablement, revenue generation, and the impact of AI on the future of sales. In this episode, host Brian Dietmeyer is joined by Jonathan Kvarfordt, head of go-to-market revenue enablement at Symetric and founder of the Go to Market AI Academy. Together, they explore the transformation of sales enablement in response to market changes and the increasing use of AI, emphasizing the need for a strategic shift towards revenue enablement. Join them as they discuss the pivotal role of personalized, context-specific coaching using...2023-12-2038 min
Inside: Sales EnablementISEs3 Ep2: Scott Santucci Pt2 - The Birth of the Sales Enablement SocietyWelcome to Inside Sales Enablement, Season three, where we take a leap into the enablement time machine and...> Take a look back with those who played a part in enablement history. > Pause in the present and hit on a few modern themes> And then shift our focus to the future and what it may bring for enablement teams. Hello and welcome! I'm Erich Starrett. I started out as an ISE "Insider Nation" devotee of Sales Enablement Society founding father Scott, Santucci, and trailblazer Dr. Brian Lambert. I then collaborated with them...2023-12-1944 min