Jonathan Milligan - Podcast Details

Shows

The Market Your Message ShowThe 1-Post-a-Day Formula That Built a 7-Figure Brand (Ch 7. Build Your Audience)Send us a textHarnessing the Power of Daily Posts to Build a Seven-Figure BusinessGrab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.comWelcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. Jonathan provides actionable insights on how to create and implement your own d...2025-05-0919 min

The Market Your Message ShowThe 60-Day Traffic Trick No One’s Talking About (Ch 6. Build Your Audience)Send us a textChoose Your Own Traffic Adventure: Focused Strategies for Audience GrowthGrab the Build Your Audience Book Here: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he...2025-05-0209 min

The Market Your Message Show12 Ways to Skyrocket Your Email List (Ch 5. Build Your Audience)Send us a textSkyrocket Your Email List: The Lead Magnet Launchpad Strategy👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.comIn this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic cam...2025-04-2517 min

The Market Your Message ShowThe Perfect 5-Point Landing Page (Ch 4. Build Your Audience)Send us a textMastering the Perfect Landing Page: The Five-Point BlueprintWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link...2025-04-1811 min

The Market Your Message ShowCreate an Attractive Lead Magnet (Ch 3. Build Your Audience)Send us a textCrafting Irresistible Lead Magnets: The Dirty Dozen IdeasWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps...2025-04-1111 min

The Market Your Message ShowThe Capture Habit: The Secret to Everything (Ch 2. Build Your Audience)Send us a textUnlocking the Power of Email Marketing: The Capture HabitWant a copy of the book or workbook? Go to PlatformGrowthBooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list...2025-04-0408 min

The Market Your Message ShowCh 20. Deciding Your Next MoveSend us a textWant access to the book? go to PlatformGrowthBooks.comDecide Your Next Move: Embrace Feedback and Optimize Your OfferIn this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a...2025-03-1412 min

The Market Your Message ShowCh 19. The Magic of the DebriefSend us a textWant access to the book? go to PlatformGrowthBooks.comThe Power of Debriefing: Unlocking Insights for Successful LaunchesIn this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are...2025-03-0715 min

The Market Your Message ShowCh 18. The Business Validation Decision TreeSend us a textWant access to the book? go to PlatformGrowthBooks.comValidating Your Business Idea: The Decision Tree FrameworkIn this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before going all in. Using the story of Dropbox's early validation techniques, Jonathan emphasizes the importance of gathering feedback, experimenting, and iterating to achieve a product-market fit. Key insights include the...2025-02-2815 min

The Market Your Message ShowCh 17. Pillar 4. Debrief (Your Key Validation Metrics)Send us a textWant access to the book? go to PlatformGrowthBooks.comMastering Post-Launch Analysis: Lessons from Airbnb’s SuccessIn this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Using the success story of Airbnb founders Brian Chesky and Joe Gebbia, Jonathan illustrates the power of customer feedback in refining business strategies. The episode provides actionable steps for gathering feedback, thoroughly debriefing, and making data-driven de...2025-02-2111 min

The Market Your Message ShowCh 16. The Power of Offer StackingSend us a textWant access to the book? go to PlatformGrowthBooks.comSupersize Your Sales with Offer StackingIn this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance...2025-02-1412 min

The Market Your Message ShowCh 7. Creating Low-Content Books (How and Why)Send us a textCreating Impactful Low Content Books: A Strategic Approach for Aspiring WritersWant access to the book? got to PlatformGrowthBooks.comIn this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to...2024-11-2314 min

The Market Your Message ShowCh. 6: The Disney Trick for Irresistible Offers (Offer Clarity Grid)Send us a textValidate Your Offer: The Offer Clarity GridWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating structured offers to captivate and persuade your audience effectively. Drawing parallels with Walt Disney's storytelling principles, this session highlights the need for clarity in designing an offer. Learn about the four key components...2024-11-0812 min

The Market Your Message ShowCh. 5: Select Your Rapid Validation TimelineSend us a textRapid Validation: Master the Art of Short TimelinesWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'Market Your Message' hosted by Jonathan Milligan, listeners are guided through Chapter 5 of the book 'Validate Your Offer'. The focus is on utilizing Parkinson's Law to embrace tight deadlines for rapid offer validation. Jonathan discusses the pitfalls of extended timelines like procrastination and paralysis, and introduces three rapid validation timelines: the Weekend Warrior (14 days), the Weekly Sprinter (21 days), and the Steady Pacer (28 days). The episode explores...2024-10-2511 min

The Market Your Message ShowCh. 4: The 4 Secrets to Finding Your Killer Topic IdeaSend us a textUnleashing Your Business Potential: Finding Your Killer Topic IdeaWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling...2024-10-1813 min

The Market Your Message ShowCh. 3: The 4 Irresistible Offers That Will Skyrocket Your SuccessSend us a textValidation Offers: Test Your Idea Before Going All InWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show' hosted by Jonathan Milligan, listeners are introduced to the third book in the series 'Validate Your Offer.' The book provides insight into how entrepreneurs can effectively create products that people want without wasting time by using validation offers. Jonathan uses the Pony Express as a historical example of a validation offer that assessed demand for faster communication, leading to...2024-10-1112 min

The Market Your Message ShowCh. 2: The 3 Game-Changing Decisions You Must Make to SucceedSend us a textValidate Your Offer: Keys to Business SuccessWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively...2024-10-0412 min

The Market Your Message ShowValidate Your Offer Audiobook: Ch 1. The RVP FrameworkSend us a textValidating Your Business Idea: The Rapid Validation Product FrameworkWant a physical copy of the book?https://platformgrowthbooks.comIn this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discusses the critical steps to validate business ideas quickly, including creating, testing, and iterating offers based on market feedback. Drawing from historical examples like the development of the Super Marine Spitfire, he highlights the importance of a f...2024-09-2719 min

The Market Your Message ShowCh. 21: Unlock Endless Referral TrafficSend us a textChapter 21. Your Referral Traffic Launch PlanWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses the importance of community in launching a new platform. He introduces a proven referral launch plan used by top experts to ignite word of mouth and quickly build an audience. Jonathan also highlights common missteps to avoid, the steps to recruit a launch team, and key takeaways for implementing a successful referral traffic launch plan.2024-09-2007 min

The Market Your Message ShowCh. 20: Social Media Launch Trick Nobody KnowsSend us a textChapter 20. Your Social Media Traffic Launch PlanWant access to the books in this series?Go to: PlatformGrowthBooks.comJoin host Jonathan Milligan as he guides you through Chapter 20 of his book 'Launch Your Platform'. In this episode, Jonathan introduces a five-day social media strategy to help launch your new website successfully. Dive into each day's focus, from identifying external frustrations and internal doubts to sharing your big 'why' and offering a compelling call to action. Jonathan emphasizes the importance of storytelling and connection over self-promotion in building...2024-09-1307 min

The Market Your Message ShowCh. 19: Audience Hack That Changed EverythingSend us a textChapter 19. Do a Potential Audience AuditWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of Market Your Message, hosted by Jonathan Milligan, we dive into Chapter 19 of the book 'Launch Your Platform.' The discussion focuses on conducting a potential audience audit to identify and engage with untapped digital connections. Jonathan guides listeners through a three-step process to uncover and activate their extensive, yet often overlooked, networks.00:00 Welcome and Introduction00:44 Chapter 19 Overview02:19 Why Assuming You Have No...2024-09-0608 min

The Market Your Message ShowCh. 18: The First Blog Post Secret No One Tells YouSend us a textChapter 18. Write Your First Blog PostWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode, Jonathan Milligan guides you through the process of writing your first blog post. He addresses common fears and provides a simple four-step formula to create engaging and valuable blog content. The main steps include creating a catchy headline, outlining your post, editing the draft, and promoting it. Tips on converting personal content to audience-focused material and different headline strategies are also discussed.00:00 Introduction00:44 Chapter...2024-08-3014 min

The Market Your Message ShowCh. 17: Secret to a Killer Work with Me PageSend us a textChapter 17: Create Your Work with Me PageWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses how to create an effective 'Work With Me' page for your website. He takes inspiration from the Apple Store's Genius Bar and offers a detailed guide on setting up this page to clearly outline your services, pricing, and booking processes, ultimately helping you attract and convert ideal clients.2024-08-2313 min

The Market Your Message ShowCh. 16: Why Most About Me Pages FailSend us a textChapter 16. Create Your About Me PageWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan guides listeners through creating an effective 'About Me' page. Inspired by Benjamin Franklin's engaging autobiography, the episode stresses the importance of connecting with visitors rather than just listing achievements. Key steps include drawing readers in with a compelling introduction, empathizing with their struggles, showcasing ways to help them, establishing credibility, and ending with a clear call to action. An...2024-08-1611 min

The Market Your Message ShowCh. 15: How to Set Up Your Automated Prospect FunnelSend us a textChapter 15. Set Up Your Automated Prospect FunnelWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' series, continues with his book 'Launch Your Platform.' He shares valuable insights on setting up an automated prospect funnel to grow your personal brand. Jonathan illustrates the strategy with the story of how Ray Kroc expanded McDonald's. He then dives into practical steps listeners can follow: creating a lead magnet, setting...2024-08-0912 min