Shows
The Market Your Message ShowThe Napkin Sketch That Changed My Business Forever (Ch 4 Scale Your Income)Send us a textScaling Your Income with the Hub and Spoke Income MethodGrab Your Book: https://PlatformGrowthBooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan introduces chapter four of his book 'Scale Your Income' from the 'Your Message Matters' series. Jonathan discusses his first and favorite framework, the Hub and Spoke Income Method, which helps writers, teachers, speakers, and coaches turn a single message into multiple income streams. By repurposing core ideas into various formats like books, courses, workshops, and coaching sessions, the method offers different...
2025-11-0716 minThe Market Your Message ShowThe Secret Behind Every Great Teacher, Speaker, and Author (Ch 3. Scale Your Income)Send us a textThe Power of Teaching FrameworksGrab Your Book: https://PlatformGrowthBooks.comIn this episode of the 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 3 of his 'Your Message Matters' series, focusing on the power of teaching frameworks to scale your business. He emphasizes the importance of creating clear, simple, and actionable frameworks that serve as visual guides for your audience. Milligan highlights the benefits of frameworks, such as providing clarity, simplifying complex ideas, and building trust. He also offers a step-by-step exercise to help you create...
2025-10-3110 minThe Market Your Message ShowThe Radio Message That Changed My Life in 48 Days (Ch 2. Scale Your Income)Send us a textThe Magic of 48 DaysGrab the Book: https://PlatformGrowthBooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan explores Chapter 2 of his book 'Scale Your Income,' titled 'The Magic of 48 Days.' Inspired by his mentor Dan Miller and his transformative book '48 Days to the Work You Love,' Jonathan shares personal insights and actionable lessons on how to break free from the paralysis of overplanning. Learn how a short, decisive 48-day timeline can propel you into action, helping you build confidence and...
2025-10-2413 minThe Market Your Message ShowThe Scale Your Income Audiobook (Ch 1. The 12 Income Streams)Send us a textDiversify Your Income with Multiple Streams: A Guide for MessengersGet a Copy of the Book: https://PlatformGrowthBooks.comIn this episode of The Market Your Message Show, host Jonathan Milligan kicks off a new series based on his book 'Scale Your Income'. This inaugural session introduces the concept of building multiple income streams, specifically tailored for messengers such as writers, speakers, coaches, and online course creators. Jonathan emphasizes avoiding the 'one trick pony trap' by diversifying income streams. He categorizes these streams into writer, teacher, speaker, and coach...
2025-10-1712 minThe Market Your Message ShowHow to Turn a $17 Offer Into a 6-Figure Funnel (Ch20. Build Your Audience)Send us a textPodcast Show Notes: How to Turn a $17 Offer Into a 6-Figure Funnel (Ch 20. Build Your Audience)For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.Episode Summary:Host Jonathan Milligan reveals the secrets behind building a 6-figure funnel using low-ticket offers and Facebook sales campaigns. Learn why patience, strategy, and the right mindset are essential for turning small sales into big profits—and how to avoid the most common mistakes that sabotage paid traffic campaigns.Key To...
2025-09-1214 minThe Market Your Message ShowFacebook Ads Don't Work… Unless You Do This (Ch 19. Build Your Audience)Send us a textPodcast Show Notes: Facebook Ads Don't Work… Unless You Do This (Ch 19. Build Your Audience)For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.Episode Summary:Host Jonathan Milligan dives into the “Paid Traffic Playbook” and reveals how to use Facebook lead campaigns to grow your email list—without falling into the common traps that waste money. Learn the mindset, strategy, and step-by-step process for turning paid ads into a long-term investment in your business growth.Key Topics...
2025-09-0513 minThe Market Your Message ShowWant More Subscribers Fast? Steal This Email Swap Formula (Ch 18. Build Your Audience)Send us a textPodcast Show Notes: Want More Subscribers Fast? Steal This Email Swap Formula (Ch 18. Build Your Audience)For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.Episode Summary:Host Jonathan Milligan reveals the “Guest Email Traffic Playbook”—a proven strategy for rapidly growing your email list by leveraging other people’s audiences. Learn how to ethically and effectively use email swaps and guest webinars to accelerate your subscriber growth, build credibility, and create win-win partnerships.Key Topics Cover...
2025-08-2911 minThe Market Your Message ShowHow I Gained 6,500 Subscribers in 2 Weeks—Without Ads (Ch 17. Build Your Audience)Send us a textSupercharge Your Audience Growth with the Guest Video Traffic PlaybookWant the books? PlatformGrowthBooks.comEpisode Summary:Host Jonathan Milligan shares the powerful “Guest Video Traffic Playbook” that helped him gain 6,500 email subscribers in just two weeks—without spending a dime on ads. In this episode, Jonathan breaks down how hosting and guesting on virtual summits and video interviews can rapidly grow your audience, boost your authority, and open doors to new opportunities.Key Topics Covered:The story behind Jonath...
2025-08-2210 minThe Market Your Message ShowWhy I Ditched Guest Blogging—and What I Do Instead (Ch 15. Build Your Audience)Send us a textPodcast Show Notes: Market Your Message Show – Chapter 15: The Guest Blogging Traffic PlaybookEpisode Summary:Host Jonathan returns from his July sabbatical to continue the "Your Message Matters" series, focusing on building your audience. This episode dives into guest blogging and, more importantly, how to leverage media mentions for explosive audience growth.Key Topics Covered:Why Jonathan takes a July sabbatical and the importance of work-life balance.The story of "Chicken Soup for the Soul" and how media mentions transformed its su...
2025-08-0811 minThe Market Your Message ShowPinterest Isn’t Dead—You’re Just Doing It Wrong (Ch 14. Build Your Audience)Send us a textMastering Pinterest Post Algorithm Change: The Ultimate Traffic PlaybookGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan takes a deep dive into the chaos that ensued in early 2020, known as Rein Gate, when Pinterest's algorithm change drastically affected traffic for many users. Drawing from Chapter 14 of his book 'Build Your Audience,' Milligan explains how savvy content creators turned the upheaval into a growth opportunity. Listeners will learn the secrets behind t...
2025-06-2715 minThe Market Your Message ShowFrom Church Basement to YouTube Millions—Here’s How (Ch 13. Build Your Audience)Send us a textMastering YouTube Growth: Strategies from Think Media's JourneyGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comThis episode of the Market Your Message Show, hosted by Jonathan Milligan, dives into the origin and success story of Sean Canal's Think Media. From starting out with minimal resources to building an eight-figure brand with millions of YouTube subscribers, Sean's journey exemplifies grit, consistency, and strategic growth. The episode covers essential strategies for YouTube success, including the importance of a clear content plan, mastering SEO, and e...
2025-06-2012 minThe Market Your Message ShowWhy Most Podcasts Fail—And How to Beat the Odds (Ch 12. Build Your Audience)Send us a textThe Podcast Traffic Playbook: Step-by-Step Guide to Building Your AudienceGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, hosted by Jonathan Milligan, we explore the transformative power of podcasting. Starting with a historical overview of Guglielmo Marconi's groundbreaking invention of the radio in 1895, the episode transitions into practical advice for aspiring podcasters. Jonathan discusses the seven essential steps for launching a successful podcast, from choosing a podcast host to creating engaging content and strategies f...
2025-06-1315 minThe Market Your Message ShowThe Secret Platform That Grew His Email List to 20k in 6 Months (Ch 11. Build Your Audience)Send us a textUnlocking Medium Success: Building an Audience and Monetizing Your ContentGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, Jonathan Milligan dives into hidden opportunities within Medium.com, a platform for thinkers and storytellers. The discussion revolves around Benjamin Hardy’s journey from having no audience to gaining 20,000 subscribers in just six months. The episode outlines key strategies for thriving on Medium, including focusing on quality content, leveraging Medium’s unique ecosystem, and engaging with its c...
2025-06-0612 minThe Market Your Message ShowStop Writing Blogs No One Reads—Do This Instead (Ch 10. Build Your Audience)Send us a textDemystifying Blogging: From a Hobby to a Business with Jonathan MilliganGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, Jonathan Milligan shares his journey from starting a blog with no audience in 2009 to transforming it into a successful business model. He discusses how blogging has evolved and reveals strategies for building an engaged audience. The episode features Chapter 10 of his book 'The Blogging Traffic Playbook,' where Jonathan dives into the common pitfalls bloggers f...
2025-05-3012 minThe Market Your Message ShowHow 1 Private Facebook Group Made $10M+ (Ch 9. Build Your Audience)Send us a textLeveraging Private Facebook Groups for Explosive GrowthGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, Jonathan Milligan discusses the incredible journey of Landon Stewart and Chris Stapleton, who transformed their fortunes by creating a thriving private Facebook group. From humble beginnings as bartenders to generating over $10 million in revenue, their story showcases the power of building a community, not just an audience. Chapter nine of Jonathan's book series, 'Your Message Matter,' focuses on t...
2025-05-2412 minThe Market Your Message ShowHow a Laid-Off Factory Worker Got 150 Million Followers (Ch 8. Build Your Audience)Send us a textThe Power of Video Shorts: A Masterclass in Audience BuildingGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. Key topics include the do...
2025-05-1710 minThe Market Your Message ShowThe 1-Post-a-Day Formula That Built a 7-Figure Brand (Ch 7. Build Your Audience)Send us a textHarnessing the Power of Daily Posts to Build a Seven-Figure BusinessGrab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.comWelcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. Jonathan provides actionable insights on how to create and implement your own d...
2025-05-0919 minThe Market Your Message ShowThe 60-Day Traffic Trick No One’s Talking About (Ch 6. Build Your Audience)Send us a textChoose Your Own Traffic Adventure: Focused Strategies for Audience GrowthGrab the Build Your Audience Book Here: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he...
2025-05-0209 minThe Market Your Message Show12 Ways to Skyrocket Your Email List (Ch 5. Build Your Audience)Send us a textSkyrocket Your Email List: The Lead Magnet Launchpad Strategy👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.comIn this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic cam...
2025-04-2517 minThe Market Your Message ShowThe Perfect 5-Point Landing Page (Ch 4. Build Your Audience)Send us a textMastering the Perfect Landing Page: The Five-Point BlueprintWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link...
2025-04-1811 minThe Market Your Message ShowCreate an Attractive Lead Magnet (Ch 3. Build Your Audience)Send us a textCrafting Irresistible Lead Magnets: The Dirty Dozen IdeasWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps...
2025-04-1111 minThe Market Your Message ShowThe Capture Habit: The Secret to Everything (Ch 2. Build Your Audience)Send us a textUnlocking the Power of Email Marketing: The Capture HabitWant a copy of the book or workbook? Go to PlatformGrowthBooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list...
2025-04-0408 minThe Market Your Message ShowCh 20. Deciding Your Next MoveSend us a textWant access to the book? go to PlatformGrowthBooks.comDecide Your Next Move: Embrace Feedback and Optimize Your OfferIn this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a...
2025-03-1412 minThe Market Your Message ShowCh 19. The Magic of the DebriefSend us a textWant access to the book? go to PlatformGrowthBooks.comThe Power of Debriefing: Unlocking Insights for Successful LaunchesIn this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are...
2025-03-0715 minThe Market Your Message ShowCh 18. The Business Validation Decision TreeSend us a textWant access to the book? go to PlatformGrowthBooks.comValidating Your Business Idea: The Decision Tree FrameworkIn this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before going all in. Using the story of Dropbox's early validation techniques, Jonathan emphasizes the importance of gathering feedback, experimenting, and iterating to achieve a product-market fit. Key insights include the...
2025-02-2815 min